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Contact: International Broadcasting Inc. Email: [email protected] Phone: +81-3-3464-0802

NHK WORLD TV Partners with ’s Tricolor TV to Launch 24-Hour Channel

NHK WORLD TV Delivers English-Language Lifestyle, Culture and News Content to More than 7.7 million Homes in the Country

TOKYO, Japan –November 10, 2014 –Japan International Broadcasting (http://www.jibtv.com/), the distribution company of NHK, and Tricolor TV (http://tricolor.tv/), the largest satellite operator in Russia, have announced a new partnership which brings NHK WORLD TV (www.nhk.or.jp/nhkworld) to 7.7 million households throughout the country. The stand-alone, 24-hour, English-language television lifestyle and news network produced by NHK, Japan’s sole public, independent broadcaster, launched today.

NHK WORLD TV is now available to viewers in Russia as part of the Super- and Maximum HD channel packages. The network can be found on channel 178 for MPEG4 STB holders and on channel 209 for HDSTB holders.

“Russia is one of the most significant markets in the world,” said Yoshihiko Shimizu, president and CEO, Japan International Broadcasting. “We are honored to share Asian culture with its people through our high quality and captivating programming.”

NHK WORLD TV provides a 24-hour programming cycle, including a vast selection of science, travel, food and entertainment shows, such as “Science View,” “GREAT NATURE,” “Somewhere Street,” “Core Kyoto,” “Dining with the chef” and “J-MELO.” In addition, a variety of news and world financial affairs programs can be found, including “ASIA BIZ FORECAST,” “ASIAN VOICES” and “NEWSLINE.”

The network also broadcasts an assortment of groundbreaking documentaries and specials, including “Document 72 Hours,” “TOMORROW,” “Shima Kosaku's Asian Entrepreneurs” and “NHK Documentary.” You can view the entire program schedule at http://www.nhk.or.jp/nhkworld/english/tv/schedule/index.html.

“Tricolor TV is committed to meeting our viewers’ great desire for international programming,” said Mikhail Goryachev director of content, Tricolor TV. “NHK WORLD TV provides a compelling lineup of lively entertainment from Japan and the rest of Asia, as well as vital financial and world news which is sure to satisfy our audience.”

NHK WORLD TV is the third international channel carried by Tricolor TV after and (DW). NHK WORLD TV is now available in 280 million households across 150 countries and regions.

About Japan International Broadcasting, Inc. Japan International Broadcasting Inc. (JIB), a subsidiary of NHK, is responsible for the worldwide distribution of the HD English language news/lifestyle channel “NHK WORLD TV,” as well as the channel “NHK WORLD Premium.” Currently, the two are broadcast around the world on three international and 20 domestic satellites and reach households, hotels and others via DTH, cable, IPTV and terrestrial broadcast.

About Tricolor TV Tricolor TV is the largest Russian DTH provider and the leader of the Russian Pay TV market with a share of 29% of subscribers. In the satellite segment provider’s share is greater than 75%. It broadcasts a pack of TV channels to European part of Russia and Siberian, Ural and Far East regions. By the end of September, 2014, its active subscriber base reached 10.66 million households (total subscriber base – 15.17 million, included ).According to the research of J'son and Partners Consulting, Tricolor TV leads HDTV broadcasting in Russia (39.6%). Tricolor TV is the Russian pioneer of UHDTV broadcasting also.

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