NEW FASHION DOLLS, WHICH LAUNCHED AUGUST THIS YEAR AND QUICKLY BECAME THE No. 3 **, ARE NOW LAUNCHING A NEW ANIMATED SERIES!

Exciting Content Full of Bold Fashions and Even Bolder Drama Goes Live Today!

CHATSWORTH, CALIF. (October 2, 2020) – It’s the first day of school at the elite arts high school, Rainbow High™! MGA Entertainment today launched a new animated online series that brings the halls of Rainbow High to life with stories, fashions and challenges! The new series will run on the Rainbow High™ YouTube channel and will feature new episodes every other week through May 2021.

“We saw a strong interest in the Rainbow High dolls before they launched, which created a yearning for more information and stories regarding the bold fashions and personalities of Rainbow High,” said Anne Parducci, Chief Content Officer at MGA Entertainment. “Team MGA created an exciting animated series that brings fun, fashion and of course drama, to the lives of the students enrolled at Rainbow High.”

There’s no other high school like Rainbow High™ -- it’s the most coveted arts school in the world. The series takes fans inside the invite-only boarding school through the eyes of the first-year students who have been grouped together to compete in their very first make-or-break fashion show. These strong- willed students, all of whom start as strangers, must work together or risk losing their spots at Rainbow High™. They’ll become school mates first, and eventually, after different missteps and catastrophes, they’ll become lifelong friends.

In just over a month, Rainbow High™ vlogs and product videos have garnered millions of views on YouTube, and most recently, the new series’ trailer alone has amassed nearly three million views! It’s clear that fans can’t wait to tag along with Ruby, Poppy, Sunny, Jade, Skyler and Violet as they flaunt their true colors and experience all the exciting things happening at Rainbow High™.

**(Source: The NPD Group/Retail Tracking Service/US Toys/Dollars/August 2020)

For more information about Rainbow High™, please visit www.rainbowhigh.com. Follow us on @officialrainbowhigh and don’t forget to #collecttherainbow. Rainbow High dolls available now @amazon, @target, @walmart and other fine retailers.

ABOUT MGA ENTERTAINMENT Headquartered in Chatsworth, California, MGA Entertainment, the fastest growing consumer entertainment products company the past five years, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award- winning brands such as L.O.L. Surprise™, ®, Poopsie Slime Surprise™, ®, Rainbow High™, Na! Na! Na! Surprise™, Baby born Surprise™, Secret Crush™ and Zapf Creation®. Visit us at www.mgae.com

# # #

**(Source: The NPD Group/Retail Tracking Service/US Toys/Dollars/August 2020)