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Logged Responses Received on Or Before 23Rd June 2011 And

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Logged Responses Received on Or Before 23Rd June 2011 And Appendix: 3 Addendum Table 2f – Logged responses received on or before 23 rd June 2011 and between 24 th June-28 th July 2011 RECEIVED ON OR BEFORE 23 JUNE 2011 Business/ Name Date Comments Response Organisation received BUSINESSES John Lewis Simon B - Against extending parking hours in West End Noted. Fowler E - Support increase loading bays ORGANISATIONS NWEC Richard 23/06/2011 As you know, New West End Company represents Noted. A number of responses from retailers Dickinson (letter some 600 retailers and major property owners in within the NWEC area have been received. dated) London’s West End. I am aware that you will already have received letters from many of our members The West End offers a unique mix of shops, expressing concern at the Council’s parking proposals. restaurants, museums, theatres, and other We agree with their concerns and would like to add our entertainment and cultural attractions which comments as the umbrella organisation for the area. shopping centres such as Westfield and Blue water will find very difficult to rival. In 2010 Economic impact Jones Land LaSalle conducted a study on ‘The As has been well documented in the media, domestic West End and The Westfield Factor – A brief consumers are undergoing a challenging in time with overview of London Retail’, which had the many additional demands on disposable income and following findings: this is likely to continue for a significant time. We also - the addition of Westfield has not stunted depend to a large extent on tourism spend which is still West End’s attraction to shoppers or fragile and is likely to reduce due to strengthening retailers. Westfield is actually Sterling. It is therefore important that no additional complementing the West End retail offer; obstacles are put in the way of our suburban and - Between January 2009 and September London shopper markets. Generally the impact of 2010, there was an average annual increased charges is to drive trade away, for example: increase of 6.5% in retail sales; - In Plymouth a 20% increase in parking - Tourism spend and rents have both risen charges has led to a significant reduction in with the West End outperforming the UK shopper numbers in the City Centre; average. The West End remains an - 200 of 800, or 25% of respondents to Mary attractive option for new retailers; 1 Portas’ website (in her new role as the especially international retailers with Government’s High Street Tzar) cite high demand for space outstripping supply and parking charges as the principal reason for the forcing up rents; deterioration in occupancy in their shopping - International consumer spending is up to streets. This is by far the most major issue 6 times higher than domestic, and identified; typically international consumers will not - A report by the British Retail Consortium be driving to the West End; published in November 2010 recognises that - Parking at Westfield is more expensive at ‘parking policy should be seen as a way to weekend than during the week which attract customers to the high street and keep reflects demand for spaces; the heart of communities beating’; - The 6% quoted in the NWEC response is - A survey by Park-up Com in 2010 revealed based on residential spend, rather than that 52% of drivers have been so put off by worker or tourist spend which represent parking issues that they now shop elsewhere. the biggest share of the overall spend. This problem is compounded when shoppers - Retailers will always want flagship stores who use their car tend to spend 2.5 times within the West End, which will always be more than those using other forms of one of the key retail centres in Europe. transport. Unlike most other urban centres across the UK, Competitive Threat in Westminster parking is a marginal influence Westfield Stratford, Europe’s largest retail mall, is due and dependence on the private vehicle is very to open in September 2011 and will become a low, i.e. 14% for combined car, motorcycle and destination in its own right, underpinned both by the powered two wheeler for trips as the main Olympic Games and the legacy of the Olympic Park. mode of transport in Westminster (based on an The following is relevant: average 7 day week between 2006 and 2009 – - Research from Jones Land La Salle estimates source TfL 2010). Whereas for those who walk a deflection in sales from the West End of it is currently 38% and those on public some 6% on the basis of the retail mix alone. transport it is 35%.There will be major public (Deflection to Westfield White City on the other transport schemes delivered over the next ten hand was negligible); years that includes the Crossrail scheme (with - Westfield is likely to offer free parking for an stations to be located at Tottenham Court Road opening period and after that, if they follow the and Bond Street) that will increase public pattern of the White City centre, it will only be transport capacity by 30%. Other major £2.50 an hour as proposed to Westminster’s improvements to the public transport network proposal of double that (£5 in Zone F). It is are also planned. Research for NWEC carried also easy to find spaces; out by KRC in 2004 on Opinions of Shopper 2 - The environment in Westfield will be better and Non shoppers towards shopping in the managed and the ‘public realm’ will be of a West End found that 0% of shoppers cited higher quality than Westminster’s streets expensive or inconvenient parking as a dislike which will mean some of the shoppers and 5% of non shoppers cited expensive or deflected from the West End will be lost for inconvenient parking as a dislike. Similarly, a good. Other impacts in the West End, such as 2006 West End Shopper Insights Profile and the Crossrail works and protest marches, are Positioning survey found that 89% use public already making the trading environment transport. NWEC figures say that 96% of particularly challenging and this should be visitors to the West End travel by public taken into account as they are also likely to be transport (Jones Lang Lasalle study, 2010). longer term issues. NWEC footfall counts from May 2011 indicated This competitive threat should no t be underestimated. that Fridays (3.6m) and Saturdays (3.8m) are While the West End is an international destination the the busiest days, followed by other weekdays, marginal impact of higher charges will undoubtedly with Sunday the lowest (2.5m), despite the erode competitiveness. The City Council has a wider currently free on street parking. responsibility for London to support the international retail centre as one of London’s economic drivers and Extended parking controls are necessary should not apply charges on the basis of a narrow because in parking Zones E, (F3 at weekends) financial interest. and G all currently exceed recognised parking stress indicators. It is therefore the duty of the Policy Effectiveness Council to introduce controls to mitigate this White the Council should not use charges to bolster reality. The Council’s comprehensive street by revenue we appreciate this need due to the current street 2011 Occupancy Survey identifies that financial climate. We would however question the overall in Zone E the weekday occupancy is theory that charging more can radically alter or reduce 73%, on Saturday evening it is 86% and on traffic volumes during weekdays given the number of Sunday afternoon it is 84%. In Zone F3 on through vehicles in Westminster and the experience Saturday evening it is 65% and on Sunday with the congestion charge bears this out. By the same afternoon it is 88%. In Zone G weekday token we would also question the need to levy charges evening occupancy is 71% on Saturday on Sundays as volumes are nowhere near weekday evening it is 81% and on Sunday afternoon it is levels. We recognise that there are hotspots which 92%. The standard parking stress levels the cause difficulties for local residents but we would think Council applies are if the recorded rate is >80% these could be controlled effectively with more 24/7 this means serious deficiency and if it is 70- resident parking bays. E.g. in some areas of 80% there is deficiency. Therefore in all three Marylebone. zones in question there are serious parking occupancy stress levels on all days including 3 While we are against both sets of proposals, the Sundays. Sunday charges are potentially the most damaging for retailers as they could significantly alter the shopping The proposed implementation of parking habits of a large number of people who regularly shop controls over this time would have the potential on Sunday by a car and often buy bulky items. The of increasing the turnover of parking stock on following is relevant: the street that would enable more visitors to - The lack of reliable public transport on park. Competing shopping centres such as Sundays is an issue, particularly the number of Westfield also charge visitors for parking in the underground liens which close for scheduled evenings and at weekends. engineering work – a programme which is due to continue for at least 8 years; The parking proposals of the PPR are therefore - The measures will also create problems for likely to represent a minor influence on other groups, such as local churches, (e.g. All people’s decision to visit the West End given Saints Margaret Street) and could also the range of attractions offered by the West threaten facilities useful for the local End, the availability of public transport, the community (e.g.
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