CYBERSMILE AMBASSADOR PROGRAMME 2016 CYBERSMILE AMBASSADOR PROGRAMME Introduction 1

THE CYBERSMILE FOUNDATION IS A MULTI AWARD WINNING ANTI CYBERBULLYING NON-PROFIT ORGANIZATION. COMMITTED TO TACKLING ALL FORMS OF DIGITAL ABUSE AND BULLYING ONLINE, WE WORK TO PROMOTE DIVERSITY AND INCLUSION BY BUILDING A SAFER, MORE POSITIVE DIGITAL COMMUNITY.

Through education and the Our mission is a simple one; Policing, monitoring and promotion of positive digital we believe that everyone should internet restrictions can only citizenship we reduce incidents be able to enjoy being part go so far, although useful of cyberbullying and through of the new connected online additions to any internet safety our professional help and world. Regular and productive policy, they are not adequate support services we enable use of the Internet has become substitutes for a thorough victims and their families to essential to a healthy social and understanding of cyberbullying regain control of their lives. personal development. and its related issues such as netiquette and emotional Founded in 2010, by the parents Unfortunately, cyberbullying intelligence. of children directly affected by and digital abuse is increasing, cyberbullying, Cybersmile has holding many back from The Cybersmile Foundation grown to become the worlds enjoying the benefits that this are committed to helping leading anti cyberbullying non- connected community can everyone realize their true profit organization. provide. Our current online potential by supporting those environment lacks the balance that are bullied online, changing Our educational programs, and social rules of engagement the behaviour of the bullies support services and messages that have been cultivated over themselves and through of hope and positivity reach generations, governing the education – preparing this and millions of people around behaviour and relationships in further generations forward. the world each year, whilst the communities where we live, maintaining our core values play and work – the physical of integrity, equality and world. A safe and positive compassion – the Cybersmile digital future. hallmark. CYBERSMILE AMBASSADOR PROGRAMME Cyberbullying & Digital Abuse 2 CYBERBULLYING & DIGITAL ABUSE

The effects of cyberbullying One of the most harmful facets Simply not using technology and digital abuse are of bullying online is the lack isn’t an option for most, commonly seen in media of respite that conventional especially for entire generations reports across the globe bullying victims might of children and teenagers that highlighting the devastation experience when reaching the have never experienced life caused to the family, friends relative safety of their family without it; social media is an and colleagues of a loved home, with cyberbullying the essential part of our children’s one unable to cope with their problem follows; it follows social growth and development. experience of bullying online. wherever technology can reach. CYBERSMILE AMBASSADOR PROGRAMME Stats 3

87% of OF YOUNG teens have PEOPLE HAVE 50% been bullied WITNESSED online CYBERBULLYING

78% OF YOUNG PEOPLE FEAR THAT THE RATE OF CYBERBULLYING IS INCREASING CYBERSMILE AMBASSADOR PROGRAMME Varying Levels of Support 4 VARYING LEVELS OF SUPPORT

Becoming a Cybersmile Ambassador is a public show of support and concern for a problem directly affecting your fans as well as the wider community. With a wide range of actions available, you can commit as much or as little time as you have!

NAME ONLY PROMOTE OUR MERCHANDISE

Lend us your name! Never Whether it’s in an instagram underestimate the impact snap, a vlog or a personal that just stating your support appearance, talking about (or for our work can have. even just being seen in!) our Your seal of approval helps #POSITIVITY merchandise helps to give young victims the us to fuel sales and spread the strength to speak out about message! cyberbullying

BECOME A PATRON POSITIVE PLAYLIST

The ultimate level of support. Let us know a minimum of This role is flexible depending 8 tracks that get you feeling on your other commitments positive – and we’ll do the and could include a mixture rest! To top up your support, of the listed support options share the Spotify link we with the addition of broader provide on your social media media coverage and award channels ceremonies

MINI INTERVIEW SOCIAL MEDIA SUPPORT

Answer some short There is a wide variety of ways questions by email and to use your online following to feature on our blog. Share help us out; retweets, messages your experience or opinions FUNDRAISING of support, Q&As – about cyberbullying with This is a great way to get the online community! Like Richard Armitage, you too could involved and all conveniently make a massive difference to our available on your own anti-cyberbullying work, by using your phone or laptop! social reach to fundraise for our cause. CYBERSMILE AMBASSADOR PROGRAMME Ambassadors 5 CYBERSMILE AMBASSADORS RICHARD ARMITAGE FIFTH HARMONY

STEPHANIE HARVEY DANIELLE PEAZER CYBERSMILE AMBASSADOR PROGRAMME Ambassadors 6 CYBERSMILE AMBASSADORS STEPHEN ‘SNOOPEH’ ELLIS KATIE CASSIDY

Stephen Ellis, otherwise Katie Cassidy is rapidly known as ‘Snoopeh’ in emerging as one of the world of esports was Hollywood’s most engaging a professional League of young actresses. She is best Legends player for four known for her role as the years. Captaining one of ‘Black Canary’ aka Laurel the most iconic teams in Lance on the CW series, the game’s history through Arrow – Based on the DC the World Championships comic series ‘Green Arrow’, in 2012. During his career she stars alongside Stephen Stephen played competitively Amell. Katie’s other film in over 21 countries. He is credits include Monte Carlo, outspoken on the subject A Nightmare on Elm Street, of player welfare within the esports industry and has a Taken, Black Christmas, mission to change the mainstream perception of gaming Click, The Lost and When a Stranger Calls. Katie can next be and esports. Stephen participated in the #IEM San Jose seen in New Line Cinema’s upcoming thriller ‘The Wolves charity match in aid of Cybersmile and was given the role At The Door’. No stranger to the small screen, her other of coach to ‘Team Cuban’. television credits include the female lead role in CBS’ 13- week murder mystery mini-series ‘Harper’s Island’ along with CW’s ‘Gossip Girl’, ‘Melrose Place’ and ‘Supernatural’. CYBERSMILE AMBASSADOR PROGRAMME Testimonials 7 CYBERSMILE TESTIMONIALS

SILVIA OROZCO, HEREDIA, COSTA RICA

SAMANTHA AREVALO, ONTARIO, CANADA

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RUBY HARRIS, KATY MURPHY, SUFFOLK, ENGLAND FLORIDA, USA CYBERSMILE AMBASSADOR PROGRAMME Corporate Partners 10

CURRENT CORPORATE PARTNERS

THE DIGITAL FAIRY Thank you for taking the time to learn more about Cybersmile and how you can work with us to help victims of cyberbullying.

To express your interest in becoming an ambassador or for more information regarding specific projects please contact our Corporate Partnership Manager using the details below.

Email : [email protected]

U.K. U.S. The Cybersmile Foundation The Cybersmile Foundation Studio LG2 530 Lytton Avenue 23-27 Arcola Street 2nd Floor London Palo Alto E8 2DJ CA 94301