The newspaper of SRM University

For private circulation only Volume 5 Number 7

Annual Day @ Trichy 2 2012 | Spectrum | Volume 5 Number 7

complex issue that generates many Media plays a vital role but has issues important follow-ups. Should all sources be protected? Should journalists abide by a particular code of ethics? And what to do of credibility - Dr. Nirmala Lakshman with social media and the rise of non-professional journalists? I don’t think anyone has clear answers to these questions, A Staff Writer which is why the discussions here the next two days are so A majority of news valuable,” she added. organisations, especially television and radio channels Mr. Ravi Panchamoothoo, are controlled by giant companies Chairman of SRM Group of in the United States and sadly Educational Institutions, argued the trend of consolidation of that the media should give more unregulated media is happening in space for positive news over too, observed Dr. Srividhya negative content with the accent Raghavan, Professor of Law at not only on sensationalism. the University of Oklahoma, “The media in any democracy Norman, Oklahoma, USA, in is generally seen as the Fourth a theme address at the SRM Pillar or the Fourth Estate University’s Kattankulathur keeping a close watch on the Campus recently. functioning of the system…But Dr. Raghavan, a Fulbright- the role of the media goes beyond Nehru Fellow was participating exposing individual and specific in an international seminar acts of corruption and scams. titled ‘Regulating the Media?’ The media in any democracy organised by the Young Dr. Nirmala Lakshman delivering the inaugural address. should be the guiding light of Journalists Association of the what a society should be,” he Department of Journalism and said the media had to make a idea common to both India and maintained in his prepared Mass Communication, School self-introspection on what it United States and that the media remarks. does in a society as it is one of houses in both democracies of Media Studies and School of “…where is the media in Government and International the main pillars in a democratic took upon their roles quite highlighting the woes of the Affairs in association with the environment, be it in India or seriously at that. common person? The mad race United States-India Educational in other democracies like the “Jokes aside, press regulation, for competition and in looking for Foundation (USIEF) and United States. or conversely, press freedom, all those eye-catching headlines generously supported financially “The media plays a vital role is an idea central to both of has raised the pertinent question by newspaper. as a tool of empowerment for the our democracies. The founders of where the media corporate citizen to pursue a better quality The challenge before the media of the United States thought are heading. At the SRM Group of life,” Dr. Lakshman said while was two-fold Dr. Raghavan press freedom was important of Institutions, I would have to delivering the Inaugural Address. maintained — finding out what Dr. Wendy Singer enough that they made it part remind you, we are also a media She regretted that issues like the readers’ expectations were of the Bill of Rights, indeed in conglomerate trying to come paid news and private treaties and how these expectations could line according to her was if the very First Amendment to to grips with this challenging with companies for equity stakes be met. In a hurry to meet such these restrictions have to come the Constitution. Likewise in and daunting task” he added. expectations, the media began had brought down credibility from the outside or something India, press freedom is addressed “Now why do we even talk “pandering to the masses” she to an all-time low. that could be done effectively directly in your Constitution. As about Regulation of the Media?”, remarked going on to say how A journalist in her own right, from within the media houses the world’s oldest and largest posed Dr. R. Balasubramanian, appalling it is to find highly a literary critic and a highly and media industry itself. democracies, it is instructive Director of the Faculty of Science objectionable news reports and accomplished scholar Dr. that both countries place such “It is perhaps worth bearing and Humanities, in his Welcome photos even in sports section Lakshman argued that while prominence and protections mind that as a mature democracy, address. “ Those who go strictly of a newspaper. Dr. Raghavan the media does indeed play on freedom of the press. Our statutory regulation by the by Freedom of Speech and further added that politicians a vital role in shaping public founders took this idea seriously government will completely Expression are appalled that and their political parties have opinion and keeping a watchful and so should we,” Ms McIntyre undermine true democratic democracies even talk about started television channels and eye on a diverse society like functioning in the country and observed. regulation. And yet there is in such media houses, objective India, the question does indeed the press will be fettered and “But we can’t simply respond also the perception that in this reporting would be a casualty. arise if there would have to be unable to discharge its duties as to the question of freedom of mad race in the so-called name certain regulations imposed on Dr. Nirmala Lakshman, protector of civil liberties and the press with yes or no. It’s a of competition sections of the Director, Kasturi and Sons, the media houses. But the bottom rights. An outside regulatory body comprised largely of media practioners themselves and perhaps eminent citizens and justices functioning on a rotational basis and armed with more teeth than the present Press Council to check serious lapses and ensure accountability may be what is needed”, Dr. Lakshman maintained. In her Special Address, Ms Jennnifer McIntyre, Consul General for the U.S. in , The Consul General of the United States of America in Chennai Dr. Srividya Raghavan with the theme address. stressed press freedom was an interacting with Jounalism Students. 2012 | Spectrum | Volume 5 Number 7 3

of Regulation” he added. The Valedictory programme on Day Two saw the Senior The Vice Chancellor of SRM Deputy Editor of The Hindu, University, Dr. M.Ponnavaikko Dr.Arvind Sivaramakrishnan, also offered his felicitations the Vice Chancellor of Tamil stressing the vital role played Nadu Dr. Ambedkar Law by the media in an era of University, Dr. V. Vijaykumar as globalization and information featured speakers with the Vice technology. Chancellor of SRM University Dr. Sridhar Krishnaswami, Dr. M.Ponnavaikko delivering Head of the School of Media the Presidential Address. The Vice Chancellor of SRM University presenting a memento Studies, highlighted the theme American Fulbright-Nehru to Dr. V.Vijayakumar, Vice Chancellor, The of the international seminar and Dr. Arvind Sivaramakrishnan Scholars who participated in the Dr. Ambedkar Law University introduced the main participants international seminar and had media may have crossed that and the Dean of the Faculty interactive sessions in panel Dr. Srividya Raghavan of the Green State University of fine line on what can be printed of Sciences, Dr. K.Sengotti meetings were Dr. David Stairs University of Oklahoma, Dr. Ohio and Dr. Wendy Singer of or broadcasted and hence the proposed the vote of thanks. of Central Michigan University, Kristen Rudisill of Bowling Kenyon College, also in Ohio. urgent need to bring order to a system that is seen to have gone haywire. This naturally brings based on what is good for about the central theme of this Panel Discussion: Do Democratic society as a whole. international seminar—does the Dr. M. Ponnavaiko, regulation have to come from Societies Need to Police The Media? Vice chancellor of SRM within or without?” he said. University delivered the A Staff Writer “I believe there are two Presidential Address at the things that the media now valediction, stressing on faces. The first is within the “Regulation should be seen for the betterment of society self-regulation for media industry for the clamour to be and not for one’s convenience,” to avoid losing our human the first and hence the pressure was the underlying message nature. Dr. V. Vijayakumar, to produce. Journalists are in the panel discussion held in Vice chancellor of The Tamil under tremendous pressure Mini Hall I organized by the Nadu Dr. Ambedkar Law to come up with something Young Journalists Association that is different from what University delivered the and the School of Media the competition has put out” special address. “…today Studies, Faculty of Science remarked the registrar of SRM media and democracy is and Humanities. The guest University, Dr. N.Sethuraman, At a panel discussion - Dr. Kristen Rudisill, intertwined so much that it’s speakers included Dr. David said in his prepared remarks Dr. David Stairs and Ms. Kausalya Santhanam hard to separate them.” He Stairs, Professor of Arts and while offering felicitations. spoke about her experience there should be more media remarked adding that the same Design at central Michigan as a journalist at The Hindu. coverage and reporting. Ms. constitution which allowed “And the second is from University, Dr. Wendy Singer, She elaborated on the right Archana, who gave the paper freedom of press also tells the outside the industry—from historian at Kenyon College, for freedom of speech that all presentation, spoke about how various situations where it the different branches of the Ms. Sujatha Ramachandran, citizens have, and the duty for the Indian constitution has can be restricted. Dr. Arvind political system that is quite Special Correspondent of all journalists to report pure the duty to protect people’s Srivarmakrishnan, Deputy upset and irritated at what is The Hindu, and Ms. Archana facts. As citizens of a democratic rights. However, the constant being read in newspapers and Arul Research scholar in the country, people have the right to pressure from political outlets Editor of The Hindu stressed seen on television screens. Much school of media studies at know every happening across on media is slowly blurring that reportage is separate of what is read and seen may the Faculty of Science and the world. Dr. Singer agreed the line between what is good from comment, and that “an be true but there are indeed a Humanities, SRM University. saying there should not be strict and bad. She concluded saying informed citizenry” is most perception of a lot of gray areas. The first speaker Ms. Sujatha regulation of media, but rather there should be regulation, but ideal for self-regulation. And this brings about the issue Cover Page Pictures...

Two important events at the SRM Group of Institutions— Annual Day Celeberations at the TRP College of Engineering, Trichy; and an International Seminar under the aegis of the Faculty of Science and Humanities, Kattankulathur Campus. The first picture shows the Chancellor and Dr. R. Shivakumar, Chairman, Trichy Campus along with actor - director R. Parthiban giving away a Certificate of Merit to Sai Raghava, a student of EEE. The second picture shows the Chairman of SRM Group of Institutions Mr. Ravi Pachamoothoo presenting a memento to Ms. Jennifer McIntyre, the Consul-General of the United States of America, Chennai. Also seen are the Vice-Chancellor, Dr. Nirmala Lakshman, the Registrar and the Director, Faculty of Science and Humanities. The Registrar of SRM University, Dr.N.Sethuraman welcoming, Consul General, Ms.Jennifer McIntyre with the Director of the Faculty of Science and Humanities, Dr. R.Balasubramanian looking on. 4 2012 | Spectrum | Volume 5 Number 7 At the city state...

Recently the Chancellor of SRM University visited Singapore where he addressed students and faculty of the Management Development Institute of Singapore (MDIS)

and sharing the experience of knowledge is a unique culture Consolidate strengths: of our country. Chancellor of SRM University T R Pachamuthu said focus on enhancing employability youngsters told among young graduates must be a matter of high attention. ‘Though there are about 3000 Mark Nathan countries like China and the swift change. In this period of mover for prosperity. engineering colleges across USA. And youngsters of today flux, we always look to education ‘A knowledge society is one the nation with over 5 lakh As the Indian industry has have a high stake in taking the for solutions-only education will of the basic foundations for the graduating from them every year, become globally competitive, it enable you with abilities to be nation to glory amidst such and a little over 250 engineering requires people with technical responsive to change. Hence development of any nation. bright prospects, said Sridhar. colleges in Tamilnadu and about skill sets which are globally update yout knowledge with Knowledge has many forms and 1.5 lakh graduating from them, benchmarked and sourced. ‘While these are greener aspects higher degrees as well’, said it is available at many places. roughly about 10% of them are This will result in both Indian of our future, the young minds the top bureaucrat. Stressing on The acquisition of knowledge employable’. and foreign industrial R & D have to be aware of the other the knowledge factor he said has therefore been the thrust centres vying with one another sides too. These are times for it has always been the prime area throughout the world He also said the students who to seek the best brains. move out of the colleges have a responsibility to perform well. So, young graduands should It is based on performance of consolidate their strengths, these students in the work places; buildup and enhance their the companies would judge the potential and confidence and fit educational institutions they come into these spheres, said Additional from. Of the 818 students who Chief Secretary to Government received their degrees and awards of Tamilnadu (Department of Ms. Jayachitra of ME (EEE) Higher Education), T S Sridhar. secured the He was speaking at the 12th Gold Medal. Around 581 were graduation ceremony of Easwari from under graduate stream and Engineering College, a unit 237 from post graduate stream. of SRM group of educational About 17 students from under institutions. graduation and 10 students from post graduation achieved In the years to come India university ranks. would be one among the top economies of the globe, he Dr. R. Shivakumar, Chairman, Additional Chief Secretary to Government of Tamilnadu (Department of Higher Education) T. S. Sridhar said. Reminding the Goldman SRM Group of Institutions conferring the Gold Medal and Certificate to Ms. Jayachitra of ME (EEE) in the presence of SRM University Sachs predictions for 2050, he Chancellor Dr. T.R. Pachamuthu and Dr. R. Shivakumar, Chairman, SRM Group of Institutions (Ramapuram & Trichy Campuses) said the sub-continent would (Ramapuram and Trichy Campuses) at the 12th graduation ceremony of Easwari Engineering College and SRM University Registrar be finding place among top Also seen is SRM University Registrar Dr. N. Sethuraman. Dr. N. Sethuraman participated. 2012 | Spectrum | Volume 5 Number 7 5 Look beyond education, students advised

By Mark Nathan

Getting a mere degree in education is not enough and students must look to continue their efforts towards perfection, Judge K. Venkataraman remarked while addressing the gathering at Eighth graduation day of Valliammai Engineering College, a member of SRM group of institutions. Good institutions, top class teaching faculties and fine environment for learning help students learn their lessons well, it is up to them to stay with gratitude towards their places of learning. “Wherever they (students) go, they must not forget their institutions of learning” Justice Justice K.Venkataraman and the Chairman of SRM Group of Institutions, Mr. Ravi Pachamoothoo with medalists Venktaraman said adding that students are not to forget their parents and well-wishers. “ Had future. Justice Venkataraman knowledge. “The present day is to be on job generation. It Dr. M. Ponnavaikko, Pro- it not been for the hard work also stressed the need for cordial engineers need to be equipped is a right mindset that hels Vice Chancellor (Planning & and sacrifices of the parents relationship between students with knowledge of latest kick starting own ventures”, Development) Dr. T. P. Ganesan, and well wishers, students and teachers. It is only a friendly technologies in their respective he added. Pro-Vice Chancellor (Medical) wouldn’t have found place in relationship between the students. fields and its implementation Dr. P. Thangaraju, Registrar Dr. the institutions of learning” he and teachers that can aid free for betterment of the society. SRM University and SRM N. Sethuraman and Valliammai said. The graduands must show flow of knowledge between Students must inculcate right Group of Institutions Chairman Engineering College Principal gratitude for the sacrifices of them, he said and called for mindset and aim for starting Thiru Ravi Pachamoothoo, SRM Dr. M. Balasubramanian were their parents in shaping their a continuous improvement of their own ventures and focus University Vice-Chancellor present on the occasion. Positive and right aptitude important for life—Justice Periya Karuppiah

Mark Nathan passionately the ambition. The college release said of “Never give up your dreams the 150 students 50 were rank and aspire for achieving greater holderders of the University heights” said Mr. Justice V of Madras and of which 4 Periya Karuppiah, Judge of students bagged gold medals. the Madras High Court at the The college management also 16th Graduation Day of SRM presented gold medals weighing Arts and Science College, 8 grams to the gold medalists. Kattankulathur. About 71 students were “To be successful one has to given fee concessions and be an optimist and an optimist 40 students were given free expects his/her dreams come education. Over 100 research true and never be a pessimist papers have been presented by so that the nightmares of a the faculties in both national pessimist do not trouble you” and international conferences he said addressing students. and some were published in the The Chairman of SRM Group of Institutions and the Chief Guest with the toppers. “Life is no resting even for a ISBN proceedings and books. person who has achieved success The Principal Dr K Subburam of quintessential importance Swami Vivekananda “don’t to make every effort to truly and to maintain such success read the annual report and Dr T of any professional and right look back, look forward” and achieve all that they can in one must always be on the go. P Ganesan, Pro Vice Chancellor aptitude decides one’s altitude Professional ethics, integrity maintained that the world is the best possible way and do - Planning and Development, in life,” he added. sterling character and values for the younger generation. their bit for the society and SRM University welcomed the are some of the virtues that are Turning nostalgic he quoted He called on this generation underprivileged and pursue gathering. 6 2012 | Spectrum | Volume 5 Number 7

Camber Racing - Now powered by Improve existing technology - T.P. Ganesan Elephant Poo ! Staff Reporter electronics, FACTS, Electric drives etc,. About 100 papers Joel Vasanth The second National were received from students, Conference on “Emerging research scholars and teaching Yes! It’s official. And they’re Technologies in Electrical faculty from which 53 were proud of it! On observing the Engineering” was organized selected for publication in rising speculation about eco- by the Department of Electrical the Conference proceedings. awareness, and having developed & Electronics Engineering, Dr. S.P. Natarajan, Professor a yearning to be associated with Valliammai Engineering College & Head, Department of EIE, a green campaign, the team during 11th and 12th April Annamalai University, Dr. has decided to bring about a 2012. The Conference began M. Kumarappan, Professor, with the inaugural function revolutionary partnership with Dr. T.P.Ganesan with special invitees at the inaugural Department of EEE, Annamalai on 11th April 2012. Dr. T. P. ‘Haathi Chaap’. University, Dr.S.S.Dash, Prof. Ganesan, Pro Vice Chancellor, Subsequently, the Guest of its history. He then proceeded to and Head, Department of EEE, ‘Haathi Chaap’ is an SRM University presided over point out the qualities expected SRM University and Dr. S. organisation that deals with the function. The Chief Guest Honour, Smt. Namagiri Ramesh of an engineer, the grand Thiruvengadam, Professor of manufacturing paper from for the occasion was Dr. S. gave her special address in challenges in engineering and the Eminence, Department of EEE, elephant dung. “With all the Salivahanan, Principal, SSN which she pointed out the increasing role of visualization Valliammai Engineering College speculation about environmentally College of Engineering and Smt. three stages of learning viz., in understanding an engineering comprised the judging panel. friendly products, we decided Namagiri Ramesh, Delivery awareness, appreciation and concept. He also explained the Among the presented papers to explore opportunities as such Manager, Tech Mahindra. applicability. She also stated that need for experiential education three papers were adjudged the for ourselves. Right then, I came finding alternative solutions to Dr. D. Padma Subramanian, problems was the need of the hour. and the innovative projects best and were awarded. across Haathi Chaap”, says Prof. & Head, Department of Next, Dr. M. Balasubramanian, developed by the National Rishab Dugar, Brand Manager The Valedictory function EEE, Valliammai Engineering Principal, spoke about the four instruments in association with of Camber Racing. They have was presided over by Mr. V.G. College welcomed the gathering. basic requirements of a citizen – budding engineers in colleges. now made the company their This was followed by the Manoharan, Chief Engineer, health, best possible education, The second Key Note address official awareness partner. Presidential Address by Dr. Protection and Communication, communication and power. by Smt. Namagiri Ramesh was The paper is probably one T.P. Ganesan. He expressed Tamilnadu Transmission on “Equipping Electrical and of the most ecologically safe his concern over the quality Dr. S. Thiruvengadam, Corporation, TNEB Ltd. Dr. D. Electronics Engineers for the papers to make and use. “It’s of power available in India Professor of Eminence, EEE Padma Subramanian presented emerging trends of today in the a breakthrough for the team. compared to Western countries department, VEC elaborated on the Conference report and context of IT”. She began her This was exactly what we where power interruptions are the benefits of the conference welcomed the dignitaries on dais. address with an overview of IT needed - paper for promoting not to be seen. He also insisted from the point of view of Mr. V. G. Manoharan delivered industry and its expectations. She our brand name. Moreover, this that in addition to the quest for students, department and the the valedictory address. In his then pointed out the competencies fits perfectly into our domain”, new technology, the engineers Management, following which address, Mr. V. G. Manoharan viz., skill, knowledge and he said. The team now has all should find ways of improving Mr. K.Srinivasan, Assistant spoke about the current power attitude required for success their documents printed with the existing technology. Professor, EEE delivered the in IT field. She stressed the scenario in Tamilnadu and Haathi Chaap paper, such as vote of thanks. Following this, Dr. S. importance of ‘thinking beyond’ in India and the ambitious sponsorship proposals, business Salivahanan presented the The first day of the Conference for employability. She then power projects that have been cards, newsletters, etc. Inaugural address. He elaborated also saw two Key Note addresses: concluded her address with planned for meeting energy Offer letters for all the new on the history of research in India one by Mr. Gautham Ponnu, the various IT opportunities needs in the future. Following recruits were also printed on Poo and highlighted the importance of Application Engineer, National and the roles of engineers in the valedictory address, the Paper. It was recently promoted promoting research in India. He Instruments and the other by IT industry. The second day Chief Guest gave away the in the event ‘Design Freak’ held concluded his address insisting Smt. Namagiri Ramesh. Mr. of the conference began with prizes to the participants and by the Society of Automotive the audience to avail IEEE Gautham Ponnu in his Key Note the technical paper presentation congratulated them for their Engineers(SAE) where all the membership whereby they address on “Enabling Engineers session with 30 papers presented efforts. Mr. K. Elango, Assistant participants used the paper and can contribute to research for a better Tomorrow” spoke in two tracks on diverse areas Professor, EEE delivered the winners were given hampers and development in India. about National Instruments and including Power Systems, Power vote of thanks. with similar products. “We urge you all to visit their website and use Haathi Chaap Tapspee 2012 at Easwari engg college products, which you can get in association with the Camber Spectrum Reporter Electrical and Electronics Racing brand name”, said Engineering emphasized the Akhilesh Krishnan, Corporate The Department of Electrical importance of the conference Director for the team. and Electronics Engineering of in the present day situation. Easwari Engineering College organized the second one About 350 Research papers Edited and Published by : The day National Conference on from all over India were received Department of Journalism “Technological Advancement from 93 colleges. The research and Mass Communication, in Power System & Power papers relating to the solutions Faculty of Science and Electronics Engineering” – of the existing and most urging Humanities, SRM TAPSPEE 2012. problems in the fields of Power University, Kattankulathur, Kancheepuram Dist., Tamil Dr. R.Sarathi, Professor, System and Power Electronics Dr. Sarathi of IIT, Madras inaugurating the event Nadu. Ph : 044-27452270. Department of Electrical were taken into consideration Printed at : SRM Publications Engineering, IIT Madras research in the field of Power Mohan Balasubramaniam, and called for presentation in the (P) Ltd., 211/2, East Potheri inaugurated the conference and Systems & Power Electronics Principal presided over the conference. Technical sessions Village St., Kattankulahur and lively panel discussions were - 603 203. delivered the keynote address. and released the proceedings function. Dr.A. Peer Fathima, He touched on the areas of of the conference. Dr. Jothi Head of the department of the highlights of this event. 2012 | Spectrum | Volume 5 Number 7 7 Cultural event - STRINGZ’12 Staff Reporter outstanding performance. Their themes. Aakash team was judged group dance was judged by Ms. the winner. The culturals was STRINGZ’12 is the annual Varsha Ashwathi, cine actor, wrapped up with a valedictory cultural event organised by the and Mr. Saravanan, dance function. The welcome speech SRM University, Ramapuram. choreographer from the film was given by the Vice President of This Intra college cultural event industry. After an hour of intense STRINGZ’12, Ms. V. Vaishnavi is between the 4 House teams competition Agni emerged as MBA 1st yr. The Registrar of namely AAKASH, AGNI, a clear winner. SRM Universtiy Dr.N.Sethuraman PRUTHVI and TRISHUL. Every addressed the gathering. The college dance team year the management appoints which won the national level The overall championship a President and a Vice President inter college Milan Culturals trophy was handed over to the who are neutral and help in graced the crowd with a special Trishul team for their outstanding organising and managing the performance. The chief guests performance in the off-stage entire event. The captains and of the day were Ms. Brinda Das, and on-stage events. The vote vice captains of the particular actor and Mr. Rajesh Kanna, of thanks was delivered by house identify students from The Skit and Mime was the were Mr. Bharath & Mr. Sujith, director. The prize distributions the President of STRINGZ’12 various departments, find out first competition for the day. Agni playback singers who made for the various Off-stage events Mr.Roin CSE Final yr, thanking their interests and make them and Aakash teams performed the crowd swing to their tunes. were given by them. Following the Management, Cultural participate in the events. Like Mime while Trishul and Pruthvi which they were also the judges Coordinators, Heads of the Post lunch was a line up the previous years, STRINGZ’12 performed Skit. The judges for for the Fashion show. As the departments, Captains, Vice consisting of the most awaited started off with all excitement and the event were Mr. Prabakaran cultural was coming to an end Captains, Volunteers, and the events of the day, beginning with expectations with 16 off-stage and Mr. Arupudaraja, both it was time for the finale, the participants. the group dance competition. events and 4 on-stage events. directors and script-writers Fashion Show. Teams from Teams from all the four houses different houses walked the STRINGZ Culturals of the from the film industry. Aakash enthralled the stage by the SRM University, Ramapuram house’s performance was mind- ramp portraying a multitude of was inaugurated at the open air blowing and they bagged the theatre. The welcome address first prize. for the inauguration was given Next up was an electrifying Facing challenges of market place by Ms. Beula, Head of the performance by the college ECE department and Cultural rock band that performed its Sundar – Director Southern marketing. At the valediction Coordinator for STRINGZ’12. Staff Writer own composition and a couple Group of Companies. The The inaugural address was given welcome address was given by of other rock songs. With a view to creating a Keynote address was delivered by the Dean, Dr. K. Abdul Ghani Mrs. S.Chitra, Head – Department platform to share innovative by Mr.M.Balasubramaniam and it was felicitated by the Vice Guest of honour Mr. Sricharan, of Commerce, FSH, SRM ideas and to debate the challenges Director-Finance, SRM group Principal, Dr.L. Antony Michael Rapper and playback singer, University. Dr.S.Tamilarasi, of Institutions. Raj. The Vote of thanks was mesmerised the audience by faced in the global market place Asst. Professor, Department proposed by Dr. C. Sundar, his guest performance. the Departments of Commerce The Conference was attended of Commerce, introduced the Head of the MBA department and Economics along with the by 750 Students, 50 Research guest The next competition in line . and Cultural Co-Coordinator for student club Merx Mercis, Scholars and 100 Faculty was Solo dance. Participants of Dr.Jayashree Suresh, Dean- STRINGZ’12. The great gala organised a two day conference members from various educational each house performed. Judges School of Management, SRM event kicked off with a stunning on “Innovative Marketing Institutions and Universities for the event were Mr. Sathish Universtiy, interacted with classical dance performance Trends, Issues and challenges”. from all over India and Srilanka, and Mr. Raju, well known the student community. Mrs. by Ms. Paushali of MCA 1st The inaugural function had and a total of 180 papers were choreographers from the industry. Nallammai Ramanathan, yr, which was followed by a Dr.R. Balasubramanian, Director, received. The selected works Ankur of Pruthvi house turned Executive Director, Abirami hilarious mimicry performance FSH, SRM University who were published as a look which out to be the best of all. Theaters (P) Ltd., and Mr. by a 1st yr MBA student, Mr. inaugurated the conference was released during the inaugural N.S.Udayakumar, Managing Charles Franklin. Special guests for the day and welcomed the gathering. function. Director Compass Group Dr.K.Sengotti Dean, FSH, Four technical sessions were shared their experience being SRM University introduced held on both the days which a successful entrepreneur by the Chief Guests. The emphasized on the topics of Short Film Success way of innovative marketing. presidential address was given Innovative Marketing Strategy, Kashmira Samel The judge’s panel for the by Mr.M.Subramaniam, Director Green Marketing, Globalization The function ended with vote competition included Mr. Balu SRM Global. The inaugural and prospects of the Indian of thanks by Mr.T. Rajeshwaran, Laying testimony to the Mahendra, veteran South Indian address was given by Mr.S.Shyam economy, and FDI in retail Head – Department of Economics. plethora of talents nurtured by film director and RJ Balaji from SRM University, Harish Kashyaap BIG 92.7 FM. Appreciating the of Electrical and Electronics film, Mr. Balu Mahendra said, “It Engineering and Charithra S of was a brilliant idea with precise Computer Science Engineering background score.” It was a 14 won 2nd prize for their short minutes thriller movie based on film ‘Vidiyal’ at a national the concept of a psycho-killer. level film making competition, A total of 8 students worked on ‘Inspiration Chennai’ held in the film including the two award Chennai. The competition was winning directors. Talking about conducted by Whistling Woods the success of the film Harish International, Mumbai, one of said, “It was a short film for the top film making institutes the first time with no budgets of India. ‘Vidiyal’ was the only and no professionals used. We non-Visual Communication learnt a lot and it was amazing student film entry in the total to taste success. We are planning of 98 participants. another short film.” The Director of the Faculty of Science and Humanities and other dignitaries at the release of the proceedings.

10 2012 | Spectrum | Volume 5 Number 7 SAE Week Unleashed

Kumar Dattani

SRM SAE Collegiate Club The focus of recently organized the 2nd these events edition of the annual intra- college event; ‘SAE Week’. It is to create consisted of five events, namely awareness about Dump It, Aqua Jet, Design Freak, Pick n Roll, Theatre of the SAE amongst War – Unleashed conducted the first year on consecutive days in a week. students Ms. Gokula Indira and the Chairman of SRM Group of Institutions with the award winning Archisman Sen, Chairman students. Also in the picture are Dr. Antony Ashok Kumar, Principal, Hotel Management of the Club, said, “ SAE Week Institute (extreme left) and Dr. N.Sethuraman, Registrar, SRM University (extreme right) was an overwhelming success Engineering won Pick n Roll., with over 6 events and a cluster where students needed to make of new talents surfacing, and I a robotic arm using syringes. expect more people to take part While no one completed the Hotel Management students in such events which help them objective on time in Dump It, to develop themselves for the Luvy Arora, Avikal Saxena industrial scenario.” and Angad Bhal of IInd year, garner National Awards Mechanical Engineering won Design Freak was an on- Theatre of War – Unleashed. spot event with maximum Mark Nathan Mr. Arjun Mukhund and Mr. `75, 000 for the Silver medal participation where students “ The focus of these events is to create awareness about the SAE Naresh Kumar the Gold Medal winner. The students expressed were given a task to design amongst the first year students. It was a day of reckoning and Silver Medal respectively their sincere thanks to the an automobile and draw its SAE is also conducting a lot of for SRM Hotel Management for Academic Excellence for management of the institute for different views. While Rahul inter-college events in the South students who garnered national their overall performance for their dedicated and motivational Kumar Singh of IInd year, Indian circuit. Students from all ranks at the National Council the three consecutive years Mechanical Engineering won efforts and hands on training the departments of School of examinations 2010-2011. Design Freak, Farookh Irani (2008-2011) on April 4, at provided for achieving these Mechanical Engineering should Pusa, New Delhi. accolades. and Divya Bhargav, IInd year, SRM Institute of Hotel Aerospace Engineering won participate in such events” said Management, Kattankulathur Education Excellence Award SRM University Registrar Prof. Aqua Jet – an event which Dr. M. Cheralathan, SRM SAE affiliated to the National Council 2012 was Conferred to SRM N. Sethuraman proposed the vote required the students to make a Collegiate Advisor of Mechanical for Hotel Management & Institute of Hotel Management, of thanks. Institute officials and robot that can move over water Department Catering Technology, Ministry Chennai by Brands Academy faculty members and invitees and cover a certain distance “SAE provides a very of Tourism, Govt. of India is at a ceremony held at Hotel and prospective employers from in least time. Vishwaprakash good established platform one of the premier institutes Crown Plaza, Delhi on March leading international hotels R. Kumar, Simranpal Singh for engineering students and in the country offering B.Sc 31 this year. Dr. Shashi Tharoor, in India were present on the Bawa and Samford Vishwas motivates them”, added Simranpal programmes in Hospitality and Hon’ble Member of Parliament occasion. D’Mello, Ist year, Mechatronics Singh. Hotel Administration and ranks presented the award to the first among the top colleges Director & Principal Dr. D. in India as per the ranking by Antony Ashok Kumar. Competition Success Review Students should concentrate more published in its April 2011 issue. Ms. S. Gokula Indira, Honorable Minister of Tourism, The National Council of Govt. of Tamil Nadu offering Hotel Management & Catering her felicitations invited more on research says Dr. Vasantha Technology, Ministry of Tourism, investments in the Tourism sector Government of India, New Delhi of the state and congratulated Akshun Ojha conducts the All India National the institute for augmenting the Council Examinations annually. skilled man power to the hotel The Department of Arjun Mukhund and Mr. Naresh industry. She also assured all Mathematics on behalf of Sri Kumar, Final Year students, help to the institute in opening Ramanujan Mathematics Club of B.Sc, Hospitality and Hotel up more hotels if they come SRM University, Kattankulathur Administration, SRM Institute of forward with proposals. recently hosted Engineering Hotel Management & Catering Mathematics Festival (EMF)- Technology have been awarded Ms Gokula Indira added 2012. The Chief Guest for EMF the Gold Medal and Silver Medal that SRM Institute of Hotel - 2012 was Kalpana Chawla (Cash, Certificate and Medal) Management boasts of placing awardee, Dr.W.B.Vasantha for Academic Excellence for its students in major hotels Kandasamy, from IIT Madras. Dr.W.B.Vasantha Kandasamy inaugurating EMF 2012 their overall performance for like Oberoi, ITC, Sheraton, Emphasising more on student’s these three consecutive years Starwood, Marriott to name involvement in Research, she said Packed with eight nerve tickling events by Dr.S.V.Kashmir (2008-2011) by the National a few and the graduates were “ They should try to apply maths events i.e. Dumb-C, Crossword, Raja, Dean (Research), SRM Council for Hotel Management working in various management in all fields like Fuzzy theory in Quiz, Olympiad, IQ Test, NFS University in the valedictory & Catering Technology, Ministry positions in India and abroad. environmental engineering for Maths, Puzzle Championship and function organised on the final of Tourism, Govt. of India in Mr. P. Ravi Pachamoothoo controlling pollution.” Math Talk, the intercollegiate day of the events. Considered the All India National Council Chairman of the SRM University Around 150 students from festival was conducted for two as a remarkable success, the Examinations. and SRM Group of Institutions colleges like Anna University, days and received an active Club to a large extent has Subodh Kant Sahai, Hon’ble honoured the rank holders with Satyabhama Engineering College participation of students. The been successful in developing Union Minister for Tourism, a cash prize of ` 1, 50,000 to and fest ended with the distribution innovative skills in students in Government of India presented the gold medal winner and participated in EMF this year. of prizes to the winners of the Mathematics. 2012 | Spectrum | Volume 5 Number 7 11 Resonate ’12 - A unique initiative @ SRM B School

Spectrum Reporter Collegiate Marketing Fest. He to the prize winners by the advised the students to actively dignitaries. The trophy for Marketing Club @ SRM B participate in the activities of maximum entries was bagged Dr. T.P.Ganesan and Director E&T Dr. C.Muthamizhselvan with guests School was inaugurated on 4th the marketing club. He also by Prince Sri Venkateshwara April 2012 at 9.00 a.m. at SRM insisted that the students should Padmavathy Engineering Making social University, campus. work for and in India for the College. The overall trophy for SRM B School organized betterment of the nation. Dr. Resonate 2012 was bagged by “Resonate 2012” – an inter- N.Vasudevan, Dean (E & T), VIT University. Ms.Srilalitha, media constructive collegiate Marketing Fest, Vadapalani campus narrated the I MBA student welcomed the to mark the inauguration of skills required for a marketing gathering for the valedictory Staff Writer it constructive. Marketing Club. Over 200 personnel while addressing the function and Ms. , I Dr. Muthamizhchelvan, participants from 20 colleges from audience. Earlier, Mr.Riyan, I MBA student thanked all those The Department of English and Director, E&T released the across the city competed for the MBA student of SRM Bschool who were instrumental for the Foreign Languages organized proceedings. The Session coveted Resonate 2012 trophy. welcomed the gathering and efficient conduct of Resonate the7th National Conference concluded with the vote-of- Prizes worth ` 2,00,000 were finally Mr.Rajasekar, I MBA 2012. Zealous Language Teaching distributed to the prize winners. student proposed the vote of thanks by the coordinator of Dr. Shanthi Venkatesh, recently. It turned out to be a The events include: Mar-zzard, thanks. the Conference, Mrs.Suganthi Assistant Professor, SRM B professional rendezvous which Ad-honcho, Brandathon, Sell Medasani. Mr.T.V.Subba Rao, President- School was the coordinator for provided English teachers a ‘n’ win and Marketing panache. platform to generate and construct The plenary sessions had Operations, Nippo Batteries Resonate 2012. Talking about the new knowledge. The attraction of Dr.Rizio Raj give a talk on Mr. Rabindran Swamidason, Company Limited was the Chief event she said Marketing Club the conference included several Epistemologies and Creative Executive Director, Kothari Guest for the Valedictory function. @ SRM B School is an unique plenary sessions and presence Process in Academics, Dr.Shreesh Industrial Corporation Limited He said that change is constant initiative to enlighten and un- inaugurated the Marketing Club. of about 80 delegates from Choudhary,gave a prismatic and insisted that the students cocoonise the marketing minds He insisted that hard work helps different parts of the country. picture of changes in the structure should possess analytical skills into understanding contemporary and meaning of language over a the students to reach greater and communication skills to enter industry standards and practices Dr. K. Anbazhagan, HoD period in his talk titled Keeping heights. He wished all the students into the industry. Mr.Sridhar for developing their core welcomed the gathering and Pace with Changes in Spoken for a great career. A specially Padmanabhan, Director, Sales, marketing skills and to make explained the purpose and Language. Dr.Dhanavel, HoD, designed micro site was made Pentair Water Technologies them evolve into a wholesome aim of the conference. Dr. T.P. Department of English, Anna live to mark the inauguration of Private Limited, Chennai was the marketing professionals, who Ganeshan, Pro. Vice Chancellor, University, gave tips to make the Marketing Club @ SRM B Guest of Honour. He explained are most sought after in the in his address highlighted the the classroom more imaginative School. Mr. Vishwajeet Muhnot, the recent buzz words in the industry. Prof. T.P. Nagesh, significance of co-curricular and creative. Vice President Marketing, Star field of marketing. Trophies, HoD SRM B School, Staff and activities among the faculty Health Insurance inaugurated gift vouchers, cash prize and students of SRM B School were members and insisted that The second day began with Resonate 2012, an Inter- certificates were distributed present during the occasion. only a perfect confluence of an inspiring presentation by literature and technology will our French Faculty Gwenelle strengthen the heart and head Raisoir and Aurelien Le Popon. and help our educational system V. Sriram, Managing Work for improvement in power to attain the Nehruvian dream Director, HVK Systems, drew of man- making education. an amazing picture of his Ms. Indubala Ashok, Global language acquisition as he took generation, research scholars urged Head, Foreign Languages us on a journey starting from his childhood to the present initiatives, TCS in her inaugural Staff Reporter day in a thrilling form of a address, highlighted the merits travelogue narrative. Seventy research scholars from and demerits of social media different Engineering Colleges and how it is possible to make in Tamil Nadu presented their findings in a conference put SRM NCC Cadets shine at Cadofest together by the Department of Mechanical Engineering of A. Aadithya them. Our cadets bagged the Easwari Engineering College majority of medals bringing on advancements and recent The 30th edition of Cadofest home glory and pride. Anugrah innovations in the field. The saw the students of SRM come Singh won the Best Cadet SD conference theme covered out with flying colours by Gold and Nimitha won the the latest work in the areas of winning the overall running Best Cadet SW Gold. The Manufacturing, Design, Thermal banner. Cadofest, a state level Samarvir Gold was won by and Automation. Chief Guest, Mr.S.Soundara address was given by the Guest competition for NCC cadets Meenal Saxena while the same rajan, Vice President-Engineering of Honor Dr.A.Elayaperumal, was conducted at DG Vaishnav in Silver was won by Avinav Head of the Department AVANT-GARDE, while Associate Professor, Department College, . This Thakre and Bronze by Anurag Dr.V.Elango welcomed the delivering the inaugural address, of Mechanical Engineering, is a three day fest bringing Verma. Arnip Ghosh and Rohita gathering and Dr.V.Antony emphasized the technology Anna University, Chennai about a number of cadets from Shivaraj bagged the overall Aroul Raj, Coordinator of development in India. In his who asked the students to take different colleges and varsities GK, GSK while Padmavathi the conference presented the address, he cited the innovation research as a career and pointed and providing them a platform won the Maitrayi Gold. At overview and explained the in different fields happening out its benefits. The conference to gain a firsthand experience of long last, the event ended on necessity of the Conference. in the industry. He requested concluded by a vote of thanks healthy competition that brings a happy note with Siddhant The Principal, Dr.Jothi Mohan the research scholars to by Prof.M.Senthil Kumar out the optimum mettle, winning Singh taking home the Best Balasubramanium delivered the work on power generation of Mechanical Engineering spirit and sportsmanship within Guard Commander Gold. presidential address. improvement. The special Department. 12 2012 | Spectrum | Volume 5 Number 7 A Platform for Knowledge Sharing at Easwari Engineering Staff Writer March 2012. The Chief Guest organized the second one Mr. Vivek Karwa, Chairman, day National Conference on The college hosted a series Vivek Group of Companies, “Technological Advancement of conferences in the past few Chennai made a presentation on in Power System & Power months and the Principal Dr. the current economic situation. Electronics Engineering” – JothiMohan Balasubramaniam The Department of English TAPSPEE 2012 on 19th April said , “Organising conferences organized the First National 2012. Dr. R. Sarathi, Professor, has become a regular phenomena Conference on Innovations in Department of Electrical at Easwari as they form an English Language Teaching Engineering, IIT Madras important and integral part of on 30th March 2012. Mr. T. inaugurated the conference and higher education and offer the K. Arunachalam, Regional delivered the keynote address. participants an opportunity to Manager, South Asia, Cambridge He highlighted the areas of meet likeminded peers”, he said. research in the field of Power Prof. Pooniah with Mr. Nikhilesh, Mr. J.R.Nitesh and Ms. Aswini University ESOL, graced the The Department of Computer occasion as the Chief Guest Systems & Power Electronics. Applications organized the and released the proceedings. He also released the proceedings SRM at Harvard National Model Second National Conference on Speaking on the occasion he of the conference. Computer and Communication stressed the importance of The Department of Mechanical United Nations – 2012 Technology (NCCCT ’12) on practical approach that will Engineering conducted a One 14th March 2012. The Chief enhance the acquisition of any Day National Conference on Guest for the conference was skills, including the language “Advancements and Recent Staff Reporter Mr.Nikhilesh Ravi was given Ms.Hema Gopal, Vice President, skills. Innovations in Mechanical the role Head Delegate for the Tata Consultancy Services Ltd., The Department of Information Engineering” on 20th April 2012. US based Harvard International team which represents Angola Chennai. Technology organized the In his inaugural address, the Relations Council is associated for World Health Organization Third National Conference on Chief Guest, Mr.S.Soundararajan, with the United Nations under the General Assembly. Second National Conference Department of Public Information. on Innovation in Intelligence and Information, Communication Vice President-Engineering They had a debate on the It conducted it’s 58th International Computing Technologies was and Networking (NCICN 2012) AVANT-GARDE, elaborated topic “The double burden of sponsored by Computer Society Conference Harvard National organized by the Department on the innovations happening disease and the child health in of India on 4th April, 2012. The Model United Nations(HNMUN) of Computer Science and in the field of Mechanical the developing world”. Chief Guest, Mr.Virupakshan – 2012 in Boston. Engineering, in association engineering. Dr.A.Elayaperumal, Krishnamoorthi, Principal, Mr.J.R.Nitesh was also with CSI Student Chapter on Associate Professor, Department About 3000 university students Engineering Academy, Infosys representing the same country 21st March 2012. The conference of Mechanical Engineering, from over 35 Nations throughout Ltd., emphasized on the Anna University, Chennai was for the “Special Political and was inaugurated by Mr. Ramki the world participated in their importance of presenting papers the Guest of Honour. Decolonization’ under the Krishnan, General Manager, conference to enlightening in conferences. General Assembly. Competency & Operations Group, The Department of Physics debate over the most pressing Wipro Technologies. ICMR The Department of organized a National Seminar issues that face the International Ms.Ashwini Bala Sundaram, Sponsored Two day National ECE organized the Fourth on Advanced Materials (NSAM- Community today. was representing the same country seminar on “Medical Imaging National Conference on VLSI, 2012). Dr. B. Viswanathan, Head, for the Social Humanitarian Three of our students Techniques and Telemedicine” Communication and Networks National Centre for Catalysis and Cultural Committee under Mr.Nikhilesh Ravi, M.B.A. was organized by Department of (VCaN 2012) sponsored by IEEE Research, IIT- Madras graced the General Assembly. She has Final year, Mr.J.R.Nitesh Electronics and Instrumentation on April 17th 2012. The Chief the occasion as the Chief Guest. drafted resolutions involving new ,B.Tech(ECC) final year and Engineering on 21st and 22nd Guest , Mr.T.K.Rangarajan,IEEE The guest speakers included Dr. policies, protective measures and Ms.Aswini Bala Sundaram, March 2012. Dr.S.Poornachandra, Chairman Madras Section in S. Balakumar, Asso. Professor, suggestions by making treaties Principal, Jerusalem Engineering M.B.A. first year are shortlisted his keynote address insisted on National Centre for Nano Science with few other countries like the College, Chennai was the Chief to represent the Country Angola new research to be developed and Nano Technology, University USA, Australia, Argentina etc. Guest. in this HNMUN-2012 under in the areas of power, namely of Madras; Dr. Veeturi Srinivas, Solar and Bio power. the advice of Faculty advisor Professor V.M.Pooniah and The Department of Professor, Department of Physics, Dr.V.M.Pooniah, Professor, our three students were awarded Management Studies organized The Department of Electrical IIT Madras and Dr. S. Moorthy School of Management, SRM recognition certificate by Harvard a one day AICTE Sponsored and Electronics Engineering of Babu, Professor, Crystal Growth University, Kattankulathur. National Model United Nations. National Seminar on 22nd Easwari Engineering College Centre, Anna University Chennai. New rotavirus strain (G9P4) detected at SRM Medical College and Research Centre

Staff Writer high impact value. This study was (both in-patient and out-patient) in India, during 1990-1991 in them is a monovalent Rotavirus funded by Prof. Satyanarayanan, were included in the study. New Delhi had G1P8 strain as G1P8 vaccine while the other A new rotavirus strain was our former Vice Chancellor in The detection of rotavirus was the predominant strain. It was one is a pentavalent Rota Virus detected in a study of molecular 2009. The study had been done done from the infected children documented that during the vaccine covering G1, G2, G3, epidemiology of rotavirus, in January 2009 to December stool sample, by the test called period of 1992-1993, G9P11 G4 & P8. This study showed conducted in SRM Medical 2010 by Dr. V.Mangayarkarasi, antigen capture Enzyme Linked strain had emerged. In the same a case of G9P4 infection in a College. Before this detection, a Associate Professor, Dept Immunosorbant Assay in SRM manner, while analyzing the child. This serotype is not a part new strain of Rotavirus namely of Microbiology under the Medical College followed by emergence of new variants in of the vaccine serotypes. This G12 was identified in New guidance of Dr. A. Prema, Prof genotyping of the rotavirus Tamilnadu, South India, G1 strain study revealed the considerable Delhi in 2007. The study and of Paediatrics, SRM Medical through Polymerase Chain were found in Vellore during serodiversity among human the findings were recently College. Reaction Assay in King Institute 1983-1985 and G1-G2 P4-P8 Rotaviruses in this geographical in Chennai during 1995-1998. accepted and published in the Three hundred children of of Preventive Medicine, , region and hence emphasizes Journal of Indian Paediatrics, under age group of 5 years a National Grade I reference Currently there are two Rota the need to give protection with a leading Indian journal with a with moderate to sever diarrhea laboratory. Previous studies done virus vaccines available. One of multivalent Rota virus vaccines. 2012 | Spectrum | Volume 5 Number 7 13 “Innovation is Work”- Peter Drucker Cure not found, but campaign Rohini Bothra a science and technology device Sreelakshme while innovation is changes in of HIV-AIDS continues human behavior and effective The Innovation Cell and innovations always start small Mark Nathan the Entrepreneurship Cell of but with big visions, she added. In commemoration with SRM University organized an Stressing the importance of World Health Day, the Medical event in the Dr. T.P. Ganesan Innovation today, MS. Kidwell Education Department, SRM Auditorium in association quoted Peter Drucker saying University, organized a with the IC2 Institute and “Innovation is Work”. symposium called ‘Teachings FICCI. IC2 is a ‘think and Following the interactive on HIV’. With over 250 students do’ tank which generates jobs session, a documentary was and faculty members of the by helping innovative young screened about the pioneer in Medical College participating, scholars articulate their ideas innovation – President Barack this program educated the to potential investors/partners Obama. Mr. Abhishek then talked public through power point who can help them. Donna about FICCI and introduced presentations, discussions, and Kidwell from University of the India innovation growth quizzes, the dangers, prevention Texas, Program Director of program. Starting with his key and cure of HIV. Students highlighting HIV-AIDS Education IC2 and Abhishek, note address in the elections The program schedule began a patent attorney, were chief on July 27, 2004, it described in a positive way. The students Superintendent, one of the with a brief introduction, history, guests and introduced to “India his early childhood, college elaborated on the clinical features dignitaries present, emphasized and morphology about AIDS. Innovation Growth Program” and life, his legal career and entry and pathogenesis, opportunistic on taking care of the aged, as AIDS, which stands for acquired “Innovation Readiness Series”. into politics. The documentary infections, lab diagnosis, medical they are an important part of immune deficiency syndrome, is In her presentation on innovation showcased President Obama legal aspect, management, and our population. Students then a fatal disease characterized by readiness series, Ms. Kidwell as an innovator with excellent epidemiology, vaccine control addressed various aspects of the HIV virus, which gradually explained innovation saying that ideas on running a country. The measures, and health education. the AIDS pandemic. The event attacks and weakens the immune it is the whole business process event ended with our students Throughout the program, the also touched various other system. creating change and its first step motivated into being innovative coordinator of the Medical topics involving Microbiology, is always invention. “There is a and career focused. The help Although a cure for AIDS still Education Department, Dr. V. Pathology, Pharmacology and difference between developing provided by the program only hasn’t been found, educating and Mangayarkarasi, directed the Forensic Medicine. The other a product and developing a made them more confident to raising awareness about such audience with pop quizzes. On dignitaries present were Pro business” she said. Invention is bring out new and better ideas. an important topic contributes the topic of health, the Medical Vice Chancellor and the Dean. MoU with University of Every autistic New South Wales Signed child is different Arushi Dutt speakers elaborated on the causes of autism, its effects, and ways Aswathy Menon S SRM Medical College of improvement. Professor Dr. Aripaka Pushkala celebrated World Autism Day K. Gireesh specifically spoke through lecture sessions by about the dis-functioning of “This is a significant prominent speakers at the mirror neurons in an autistic undertaking not just for education Hospital Conference Hall. child leading to a variation but also for bilateral strategic The speakers included Dr. A. of emotions, and abnormal partnership between our two Prema(HOD Pediatrics), Dr. behaviors compared to other countries, India and Australia”, K. Gireesh, (Neurophysician children. said the Chief Guest Mr.David and Neurosurgeon) and Dr. Holly, The Australian Consulate M. Thirunavukkarasu(HOD Every autistic child is different General in Chennai, after the Psychiatry). The inauguration and it is important to focus on signing of a Memorandum of commemorated with the Pro improvements of three main Understanding between the Vice Chancellor’s speech, areas: communication, social Department of Community interaction, and behavior. The Vice Chancellor, the Pro Vice Chancellor (medical) followed by the felicitation Medicine, SRM MCH &RC and given by the Dean and Medical development of language is key the University Of New South and Dean (medical) with the MoU Superintendent. to building social relations as Wales, Sydney, at the Mini MOU before it was signed and Vice Chancellor of SRM, Dr. human beings, which is what Hall 2 of the Dr.TP Ganesan The month of April is Autism said that in the coming 12 months autistic patients may lack. Auditorium. James Pandian, Dean of SRM Awareness Month, and April 2 there is likely be a workshop Dr.Thirunavakarasu further MHC & RC. officially marks World Autism This MOU signing is the on infectious diseases in one of stressed that if detected early in Day. On this day, organizations start of a relationship between the universities. Following the Mr. Michael Carter from childhood that case can undergo all over the world raise awareness both the universities which will signing, there was a presentation the Australian Consulate, Dr. various behavior modification about autism and the many allow many student and faculty by Dr.Raina and Dr.Holly Seale, therapies which will help them S Ponnusamy, Registrar I/C, lives affected by it. Autism is a exchange programmes and from UNSW, where they spoke to return to near normalcy. The SRM, Dr. K. Gireesh, Deputy development disability, which funding for joint and individual about the various hospital- lecture really helped to educate Dean SRM MHC & RC, Ms. can have a tremendous impact research. The signatories of acquired infections and the many and enlighten many of SRM’s Chandraprabha, Associate on children, their families, and the MoU, Dr.Raina Maclntyre, hygienic practices which can own medical students and the Director Paramedical Sciences their societies. Head of School of Public Health help keep the hospitals more general public. It is through and Community Medicines clean and disease free. The other and Dr. Mushtaq Ahmed Khan, As Dr. M. Thirunavukkarasu lecture sessions such as these UNSW and Dr. KR. John HOD, signatories present were Dr. Medical Superintendent, SRM put it: “Autism is the inability to that autism and its effects can Community Medicine SRM MHC M.Ponnavaikko, Vice Chancellor MHC & RC were also present relate with other human beings…” gain recognition throughout & RC gave an overview of the of SRM, Dr. P. Thangaraju, Pro during the event. in a social manner. The various the globe. 14 2012 | Spectrum | Volume 5 Number 7 SRM bags Dr. M.G.R. Trophy Ashwin in MRF Staff Writer for the semi finals. SRM University emerged as a In the semifinals, SRM pace foundation M. Jayanthi Krishnakanth winner in the Dr.MGR memorial University played against 20th year inter institutional T20 Hindustan University and SRM Players tournament organized scored 125-5 in 17.2 overs and selection trial happened during by Sathyabhama university. moved on to the finals where they January-February, 2012 turned receive Star played against Muthukumaran Two matches were conducted out be lucky for this final year of India Award where SRM University played Institute of Technology and student of Aerospace Engineering. against Lakshmi Ammal triumphed as a winner with a The training has been scheduled Engineering college and score of 115-3 in 16.1 overs. from 16th April to September, Staff Writer Meenakshi Engineering college Out of 115, R.Prashanth scored 2012. MRF Pace Foundation is respectively and was qualified 61 and Ramkumar scored 33. a coaching clinic for training Representing the Tamil Nadu fast bowlers from all over the world. The foundation has team in the Ball Badminton given some fine national and Federation of India, two students international bowlers to the of SRM received the ‘Star of Staff Writer cricket world like , Award India’ in the Senior A student of SRM University, , , etc. South Zone Ball Badminton R.D.Ashwin has been selected Through this program, young Championship. Mr. Krishnakanth as a full time trainee from Tamil aspiring fast bowlers are trained Reddy(MBA 1) and Ms. M. Nadu to undergo training and under in a facility Jayanthi(M.Ed) , received the coaching at the located at the Campus of Madras bronze medal in Kerela and MRF Pace Foundation. The Cricket Club, , Chennai. gold medal in Andhra Pradesh respectively. Sports Quota Students Appointed in Various GO’s and NGO’s 2011-2012 Snapshots of sports quota selection trials 1. U. Sushil, MBA, CricketMRF 2. J. Kowshik,,MBA, Cricket, Chemplast 3. Praveen kumar, B Tech, Basketball,IOB 4. Gokila Vani, IT, Basketball,Software 5. Kanaga, ECE, Basketball, TCS 6. Swathi, IT, Basketball, TCS 7. Sakthi kumar, BBA, Volley ball, LIC 8. C.Dinesh Vikram, B.Sc ISM, Volley ball, LIC 9. A.Ananda raj, B.Sc ISM, Volley ball, IOB 10. S.Karthik, B.Sc IT, Volley ball, IOB 11. Raj Kumar, B.Com, Volley ball, IOB 12. N. Om Prakash, BCA, Volley ball, Western Railway 13. Vaishnavi, MBA, Volleyball, Federal Bank 14. Aditya Narasimman, MBA, Table Tennis, Federal Bank 15. Tiruveni, MBA, Volleyball, Software Company 16. Aravind Subramanian, B.Tech, Chess, Software Company 17. Arunkarthik, B.Tech, Chess, Software Company 18. Premnath, B.Tech, Chess, Software Company 19. S. Rajadurai, MCA, Hockey, Software Company 20. K. Ramprasath, B.Tech, Hockey, Software Company 21. Deepan Chakaravarthy, M.BA., Chess, IOC Inter University achievements, 2011-12

Staff Writer we were only runners-up in Tennis (men) in the South In the Inter University Zone. We also bagged the 3rd Achievements, 2011-2012, SRM place in Hockey (men) while participated in 5 different sports, we stood 4th in Tennis and namely Chess, Table Tennis, Volleyball (Women). In the Volleyball, Ball Badminton and Hockey in the South Zone All India Inter Zone, we stood and All India Inter Zone. Our 1st in Chess, Table tennis and varsity emerged winners in Volleyball (men) and we stood Chess, Table Tennis (men) 3rd in Ball Badminton for men and Volleyball (men) while and women. 2012 | Spectrum | Volume 5 Number 7 15

Touch and Explore Be the Chef of your hostel kitchen... Ashish George Mr.Aayush Agarwal Senior Researcher, Robotics A three day workshop named Development Cell, EI Systems MyTouchScreen was organized was the chief guest.Impressed by Computer Science and with the active participation of Engineering department in students,Mr. Agarwal said,” association with Electronics Surface Computing is becoming and Information (EI) Systems. very popular and so are projects The workshop was about related to it, which calls for the development of computing need of acquiring knowledge systems based on human touch of this technology.” and behaviour. Around 60 “The workshop opened my students from various departments mind to innovate applications, participated in it. mold my imagination in the field The idea behind the workshop of touch technology”, quipped was to develop an interest among one of the participants. the students about various types of EI Systems, a technology electronics based on touchscreen education provider offers systems and how to build and computer forensics, robotics integrate them with computer. and social media related Image Processing with Matlab, solutions to enterprises and latest optical technologies and student communities. It also use of projected images from conducts internship programs projector as touch screen were and workshops across the also covered. country.

Prerana Agarwal little pain. But as they say no mayonnaise sauce making the Young Investigator Award for SRM Students pain no gain! This one’s a filling dish bland. Bored of the monotonous mess Shocked by the recent climb in the rate of railway snack and goes easy on your Fruit Cream Pudding : food? In case maggi noodles is accidents, 3 young students from the ECE department pocket as well. Here’s a dish for all dessert what you have in mind, you’re of SRM University put their heads together and came Ingredients: Macaroni, white lovers. Recommended specially mistaken...Here are a few handy up with a project titled “Ultra Safe Railway System”, mayonnaise sauce, capsicum, during the summers. recipes for our foodies. which they presented at the International Conference on cabbage, salt and pepper. Ingredients: Ice-cream (any Snacky Sprouts: Information, Computing & Telecommunication (ICICT) Method: Boil the macaroni flavour) or whipped cream, Here’s a snack easy to make in New Delhi in April. until it becomes soft. Carefully fruits-apple, banana, grapes, and rich in proteins. remove all the water and leave Putting their classroom knowledge into practical purpose, biscuits, wafers. Ingredients: Green gram it to dry. Chop capsicum and Sai Manoj Charan, Nivetha and P.Y. Anusha went about Method: Crush the biscuits seeds(moong dal), cucumber, cabbage add salt and pepper to studying the current railway system with the Southern in a bowl. Add layers of ice tomato, onion, salt, pepper, taste. Mix all the contents and Central Railways, Secunderabad backing them up. They cream mixed with chopped lemon use white mayonnaise sauce as came up with an idea to automate the signaling system fruits alternately. Garnish you Method: Soak the seeds a binder and mix it thoroughly. with the help of RF technology supported by a Dynamic dish with wafers, gems or any in water overnight. Drain the Serve it cold. Adhoc System. Under the guidance of a few railway such goodies. water. Add chopped cucumber, Tip: For health conscious officials and support from Dr. Kumar, a professor in the tomato, onion to the germinated eaters, use hung curd (water So the next time you find the department they were able to bag the 1st place – the Young sprouts and salt and pepper to drained curd) instead of mess food dull and drab, instead Investigator Award-ICICT. taste. Use lemon to give it a mayonnaise. Also make sure of skipping a meal make a little A few other participating colleges were- GKM College, tangy zing. macaroni is completely dry effort and try out these dishes Chennai(3rd place), St.JOSEPH College, Chennai(2nd Fresh Pasta: before you add mayonnaise and make yourself at home... place) and Bandari Institute of Tech, Hyderabad(2nd place). This recipe does require a as water dilutes the taste of errr hostel! SRMite Runner up at NDTV’s “Sawal India Ka”

Rohini Bothra Aditya Nandan Gupta competed was one among the 32 people Mercy John in this, choosing technology to enter the quarter finals, held as his division in the contest. in Delhi. He also won the semi From a very young age, The renowned news channel finals winning Rs.1 Lakh cash Initially the competition had NDTV held a nationwide quiz prize. He qualified to be one of Aditya had a passion for online auditions comprising of competition, “Sawal India the top four finalists and stood 10 questions within the time technology and says he keeps Ka” recently. The competition as a runner up. limit of 10 mins. After clearing brought together college students himself updated by reading this, he headed towards the 2nd From a very young age, Aditya from different parts of the round which was a written test had a passion for technology newspapers and online blogs country to showcase their where questions were based on and says he keeps himself intelligence and talents on five current trends in technology. The updated by reading newspapers topics – Politics, Mythology and 3rd round was a camera round and online blogs everyday. competitions, he said “Keep thinkdigit.com and pcmag.com. History, Technology, Sports and where every participant had to When asked about advice for yourselves updated always”. These sites, he says will help Bollywood. A 3rd year Software talk on a topic given on-spot. prospective students who maybe students gain a deeper insight Engineering student of SRM, His favourite websites are After this rigorous screening, he interested in participating in quiz in technology.