Catalogue 2020 Made in Germany »People need pens that feel good in the hand …« Bullet journal blogger Jasmin in an interview with Schneider (p. 10). Creativity is in demand Lively lettering, small drawings, patterns and plant, and we offer electric bikes instead colours… it’s time to rediscover every- of company cars, etc. You will find further day creativity. The spectrum ranges from details on the following pages. It says a lot mandalas to do-it-yourself projects, from about what we do that in 1998 we became lovingly designed diaries to carefully laid-out the first company in our sector to obtain invitations. Small, individual works of art that certification in accordance with the stringent radiate a certain uniqueness – a personal EMAS environmental management system style. and also that we were nominated for the German Sustainability Award 2020. Evidence »Six of the top-ten An ideal range of products of our engagement for the environment is best-selling ballpoint Our wide product range is ideal for those meanwhile visible on our products. For in- who wish to join this trend. Because for stance, production of our entire Slider family pens in Germany are decades, our products have been defined is climate-neutral and bears the correspond- made by Schneider.« above all by two things: diversity, and suit- ing certification. Source: GfK Retail & Technology, GfK ability for everyday use. The colours alone Panelmarkt Kugelschreiber (Panel Market – like pink, brown and pale blue – are quite Bio-based and recycling products Ballpoint Pens), Germany, Jan–Dec 2018 special and rather unusual for ball-point We have been supplying pens and pen pens, as is the range of special tips that are bodies made of bio-based plastics for several available for writing on surfaces like glass, years now. These include our »K 3 Biosafe« metal, plastic and wood etc. With our Job and »Slider Xite« products as well as the text marker, for instance, we have intro- »Link-It« and »Line-Up« series. Then there are duced a range of new pastel colours. And products made of recycled plastic, including our recently launched »Take 4« four-colour many models from the »Maxx« marker series ballpoint serves an international demand and »Breeze« rollerball series. Not only the for a universal solution that is suitable for latter but also the »Link-It« and »Line-Up« planning, organising and structuring. series have been awarded the world-famous Blue Angel environmental ecolabel. And The undisputed No. 1 don’t forget: The ballpoint pen is everybody’s favourite Our royal-blue ink cartridges were rated everyday writing instrument. And Schneider ‘very good’ by Stiftung Warentest with continues to be the number one ballpoint reference to pollutants – the only model in pen manufacturer in Germany. The GfK the test to do so. The rollerball Breeze, fineliners Line-Up and market research institute has announced the majority of models in the Link-It series the figures for last year – and the results are Active and attractive (fineliners, fibrepens and markers) have been awarded the Blue Angel ecolabel. clear: As many as six Schneider products As you can see: We are doing a lot to make are among the top ten listing for ballpoint our products practical, environmentally pens, with the classic K 15 in top place. The friendly and attractive. We also conduct a list also has models from the popular Slider number of promotional and social media Schadstoffe: series near the top. This shows that combin- activities to ensure that people realise this. SEHR GUT (1,0) ing quality with suitability for everyday use is And as our latest award demonstrates, it Ausgabe 8/2018 definitely the right strategy. is working: this is nothing less than the international Red Dot award – presented for Made in Germany sells the best brand (Best of the Best). In this way, 18ZX69 Another reason for our products’ popularity we also support your work, because you are Test result for our ink cartridges, is that the »Made in Germany« seal is one the most important facilitators and ambas- colour: Royal blue. that creates trust, both in Germany and sadors of our writing instruments. Which is abroad. Besides, it is part of our sustainabil- why I would like to take this opportunity to ity strategy. sincerely thank you for your contribution. I hope that this catalogue will make for Demonstrably sustainable pleasant reading and serve as a rich source Protecting the environment and its resources of inspiration to you. is a top priority, especially right now. Our environmental efforts go back two decades: Best wishes, Christian Schneider We use 100 % renewable energy sources in our plants, we operate our own solar power best brand Schneider 3 Schneider Attracts Attention We employ a range of measures to support the presence of our brand. We frequently make use of direct opportunities, such as promotional campaigns or trade fairs, where people can try out our writing instruments and see their quality for themselves. We also conduct campaigns to reinforce our image as an ecologically and socially committed organisation. At the Paperworld – in reality and virtually Trade fairs represent the classic opportunity for communication through encounter. At the Paper- world in Frankfurt, the biggest leading fair in the world for our sector, we always have an impressive and highly visible stand. Our established design ensures both a high level of recognition and brand presence. We most recently devoted a special area at the entrance to our stand to the theme of sustainability and invited visitors to take part in a virtual tour of the company. Wearing VR goggles, they were able to move around the Schneider world and see many interesting places along the way. In addition, anyone discovering the hashtags that had been hidden throughout the tour had a chance to take part in an attractive competition. And a sweet surprise from the Black Forest awaited everyone who took part. Let us entertain YOU … The YOU summer festival in Berlin – with its varied programme and many stars and influencers for young people – proved a great attraction, drawing a total of 42,000 visitors. Our stand with its many activities plus surf simulator, competition and interactive ‘fotobox’ attracted considerable attention in this inspiring environment. Images from the Schneider foto- box were shared extensively, adding consider- able impetus to our brand in the social media channels. 4 Schneider Run on the Schneider-Run The Schneider-Run was held for the fourth time in July of last year. Once again, the event proved to be a great attraction for runners and spectators alike, with a total of 550 participants making their way to the starting line. This number included many youngsters, resulting in an overall age range of 2 to 70 years. In addition to the run, Schneider also once again brought along its popular surf simulator, not to men- tion a bungee run and a bouncy castle for the young- est visitors. The revenues from the entrance fees are traditionally donated to a charitable organisation; this year, it was the Katharinenhöhe rehabilitation clinic. Schneider on tour at full power Last year we also mingled directly among users of our writing instruments – after all, the best public- ity for our products is the writing experience itself. We visited a number of German universities with our Link-It series, and the students there were very impressed with our combinable pen systems. Each of them was able to choose two Link-Its of their choice and assemble their own personal favourite pen. (Images, top row) We also put on a series of broad- based retail activities, designed to bring our writing instruments closer to the people. We maintained a similar level of activity in France, where we attended the country’s biggest student festival, the Delta in Marseille. We also visited twelve universities and start-up hubs while we were there. Our »The Wall« installation (images below) served as a fitting eye catcher that also motivated visitors to try out the products for themselves. As just a few examples of our many activities: We conducted a high-visibility campaign in Poland for our One rollerball, which in addition to the media presence, featured another special aspect: Visitors had a chance to send in their writing samples to be assessed by a graphologist and assigned to certain personality types. We also had a campaign with the motto of »Draw your Freedom!« which took place at the »Lucca Festival« in Italy, the biggest comic event in Europe. Schneider 5 We Care: Our Environmental Involve- ment at a Glance For more than twenty years, we have been gradually improving the environmental compatibility of our products and work processes. Close to our heart The various measures and developments that are aimed not only at protecting the environment and maintaining sustainable production but also acting with responsibility for society can be summed up in two words: »We Care«. This extends from providing e-bikes for employees and operating our own pho- tovoltaic power system to our intelligent refilling systems and the use of recycled paper in our packaging materials. All of this stems from our conviction that it is our job to do all we can to preserve the planet on which we live. This is not just a matter of the head but also, and above all, a matter of the heart. The Black Forest and the Harz – dedicated to our homeland »Where others spend their holiday is our workplace« – we are very aware that our production facilities are located in the Black Forest and the Harz, two of Germany’s most beautiful natural landscapes, and this makes us all the more sensitive to the need for sustainable activity and environmental protection.