BBC SPORT: YOUNGER AUDIENCES COMMISSIONING BRIEF 16 – 24 YEAR OLDS

BBC SPORT IS A BRILLIANT MULTIPLATFORM DEPARTMENT DELIVERING WORLD CLASS CONTENT TO AUDIENCES OF ALL AGE RANGES. FROM TO THE OLYMPICS, WE ARE TRUE PROFESSIONALS AT PRODUCING BIG EVENTS, TV SHOWS, HIGHLIGHTS, NEWS STORIES AND CELEBRATING BRILLIANT STORIES ACROSS A RANGE OF SPORTS.

THIS BRIEF IS ABOUT SPORT ENTERTAINMENT, LIFESTYLE AND CULTURE AND APPEALING TO A YOUNGER AUDIENCE THROUGH SHORT FORM DIGITAL VIDEO AND SOCIAL STORYTELLING. WHAT WE’RE LOOKING FOR RETURNABLE FORMAT IDEAS THAT CAN WORK ON OUR WEBSITE AND YOUTUBE. IDEALLY 4-6 VIDEOS WITHIN A SERIES, EACH VIDEO SHOULD BE BETWEEN 2-8 MINS LONG (DEPENDING ON THE CONCEPT). THE TONE, LANGUAGE, TALENT, FILMING, GRAPHICS, MUSIC AND EDITING SHOULD ALL APPEAL TO A 16-24 YEAR OLD AUDIENCE. BBC EDITORIAL GUIDELINES, BBC SPORT BRAND ATTRIBUTION AND DIVERSITY MUST BE CONSIDERED THROUGHOUT. THE BBC PRODUCER WILL WORK WITH YOU TO DEVELOP THE CREATIVE AND PROVIDE SUPPORT ON BBC PRODUCTION STANDARDS.

SUBMIT A TOPLINE IDEA AND A BASIC VISUAL TREATMENT. INCLUDE BUDGET ESTIMATES AND CONFIRM ACCESS TO TALENT & CONTRIBUTORS INVOLVED. (BBC SPORT WILL NOT FACILITATE ACCESS).

YOU ARE WELCOME TO PITCH AS MANY IDEAS AS YOU LIKE UNDER ANY OF THE THEMES. WE WOULD EXPECT THESE IDEAS TO BE PRODUCED BY END OF THE FINANCIAL YEAR 2021. PITCH YOUR IDEAS TO [email protected]. PITCH UNDER THE FOLLOWING BRIEFS:

FUN FORMATS FEATURING FEMALE FOOTBALLERS THESE IDEAS SHOULD FEATURE THE PERSONALITIES, SKILLS AND PASSION OF FEMALE FOOTBALLERS WHERE YOU CAN ACHIEVE GOOD ACCESS WITH THE BEST NAMES.

FORMATS FEATURING NEW & UNDISCOVERED FEMALE PRESENTERS, INFLUENCERS & FANS THESE IDEAS SHOULD STEER AWAY FROM PROFILE PIECES AND MORE INTO FORMATS THAT BRING TO LIFE THEIR PASSION FOR THE GAME – WHETHER THAT’S THROUGH TOPICAL THEMES, DISCUSSION, CHALLENGES, OR FUN CONCEPTS. THIS CAN DIP INTO BOTH MEN AND WOMEN’S FOOTBALL… WE WILL FAVOUR IDEAS THAT INVOLVE VARIOUS CONTRIBUTORS WHO BRING PERSONALITY, AUTHENTICITY AND DIVERSITY.

THROUGH THESE FORMATS OUR AIM IS TO HELP GROW FEMALE FOOTBALL FANS ON OUR CHANNELS AND DISCOVER NEW FEMALE TALENT WE CAN POTENTIALLY USE FOR OTHER CONTENT AND SHOWS. COMICAL AND LIGHT-HEARTED FORMATS COMEDY AND FUN IS INTEGRAL TO SPORT… WE ARE LOOKING FOR A RANGE OF IDEAS LIKE SKETCHES, FUN CHALLENGES AND PERSONALITY DRIVEN CONCEPTS.

HUMAN INTEREST, AUTHORED STORIES OR FACTUAL BASED FORMATS THAT WOULD RELATE TO A 16-24 FEMALE AUDIENCE WE WILL FAVOUR STORIES IN AND AROUND SPORT, FITNESS AND DANCE THAT WILL INSPIRE YOUNG WOMEN FROM WORKING CLASS, BLACK, ASIAN AND OTHER MINORITY ETHNIC AND MARGINILISED COMMUNITIES IN THE 16-24 AGE RANGE. FREELANCE BRIEFS (FILMMAKERS & CREATORS ARE ALSO WELCOME TO PITCH TO THE OTHER BRIEFS)

INSTAGRAM TREATMENTS THERE ARE SOME REALLY CREATIVE ACCOUNTS OUT THERE WHICH DO STORYTELLING SO WELL BUT SO SIMPLY… FROM ACCOUNTS LIKE BLEACHER REPORT TO HUMANS OF NEW . WE ARE LOOKING FOR IDEAS THAT BEST COVER TRENDS, STORIES OR ISSUES IN THE SPORTING WORLD IN A FUN OR CREATIVE WAY. THINK ABOUT DIVERSE AUDIENCES, AS WELL AS TOPICAL AND INSPIRATIONAL CONCEPTS. WE WOULD WELCOME IDEAS FROM ILLUSTRATORS, ANIMATORS, PHOTOGRAPHERS AND FILMMAKERS.

FORMATS WE’RE INTERESTED IN: STORYTELLING THROUGH ILLUSTRATIVE TREATMENTS, CELEBRATING KEY/ TRENDING MOMENTS IN THE SPORTING WORLD, INSPIRATIONAL QUOTES, EDUCATIONAL/CREATIVE INFOGRAPHICS, CONCEPTS THAT ATTRACT ENGAGEMENT/DEBATE, COMICAL FORMATS & CARTOONS. COVID GUIDELINES AND BBC STANDARDS

CONSIDER THE FOLLOWING GUIDELINES IN YOUR PITCHES. IF SOME OF YOUR IDEAS ARE MORE AMBITIOUS, DON’T BE PUT OFF BUT CONSIDER THE TIMEFRAME IN WHICH THESE MIGHT TAKE TO PRODUCE. GUIDELINES ARE CHANGING ALL THE TIME SO WE WILL SHARE THESE WITH YOU AS COMMISSIONS PROGRESS.

SHOOTS FOLLOW ALL GOVERNMENT AND SOCIAL DISTANCING GUIDELINES FOLLOW ALL BBC GUIDLINES KEEP CREW ON SET TO A MINIMUM, EVERY ROLE MUST BE JUSTIFIED NO FOREIGN SHOOTS UNTIL BBC GUIDELINES CHANGE WHERE POSSIBLE FILM OUTDOORS, ANY INDOOR SHOOTS WILL BE SUBJECT TO STRICT CRITERIA ALL SHOOTS AND IDEAS WILL BE SUBJECT TO HEALTH AND SAFETY SIGN OFF FROM BBC SAFETY KEEP TRAVEL IN THE UK TO A MINIMUM OR BE SENSIBLE ABOUT HOW TRAVEL WILL TAKE PLACE CONSIDER THE GUIDELINES IN LOCAL AREAS WHERE TIGHTER RULES ARE IN PLACE THANK YOU