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Perception of Super Bowl Xlvi TV Advertisements in the USA: a Case of College Students
International Journal of Business and Social Science Vol. 4 No. 2; February 2013 Perception of Super Bowl Xlvi TV Advertisements in the USA: A Case of College Students Okan Akcay, DBA Qian (Susan) Sun, PhD Liangyu Chen, MBA Professor of Marketing Department of Business Administration College of Business, DF # 217 Kutztown University of Pennsylvania Kutztown, Pennsylvania, 19530, USA Abstract The purpose of this research paper is toanalyze male and female perceptions of Super Bowl XVLI advertising among college students in the USA. The Super Bowl promises to deliver on three main benefits for the audience, an exciting football game, very memorable ads from different industries and a half-time show (Bickle, 2012; Liguori, 2012). Popular commercials can play a critical role in helping to shape customer perception and influence buying decisions. This study has four sections: introduction and importance of topic, review of literature, methodology and hypotheses, and presentation of results and conclusions. Key Words: Marketing, Sports Marketing, Super Bowl Advertising and Consumer Behavior. 1. Introduction The Super Bowl and the World Series are two high profile sporting events that are extremely attractive to advertisers. Similar amounts of advertising dollars are spent on both events (McKenna, et al., 2012) but there are significant differences between the two. The super Bowl is a one game, one day telecast and the World Series is four to seven games spread over a one to two week period (Kelley, et al., 2004; Parry, 2005; Mohr, 2007; Kim, et al., 2011; Steinberg, 2008). People won’t be watching the World Series just to see the commercials-whichhappens fairly often during the Super Bowl. -
Support the Oshkosh Herald Koeller Road
*****************ECRWSS**** PRST STD U.S. POSTAGE POSTAL CUSTOMER PAID SHAWANO, WI PERMIT NO. 135 AUGUST 25, 2021 x OSHKOSHHERALD.COM VOLUME 4, ISSUE 34 Teen Dating Violence With Growing Christine Ann Checkout Episode 13 diversity www.breakwaterwi.org help is one call or text away! in census call 2-1-1 or text your zip code to 898211 snapshot Slow growth in area on INSIDE top of multiracial shift By Kaitlyn Scoville Oshkosh Herald After a months-long delay, 2020 cen- sus data began its release in mid-August. National headlines broadcasted that the non-Hispanic white population had shrunk to its lowest share of the popula- tion since 1790 despite a slow increase over the past decade. Prep football Statistics detail the growth of non-white populations, noting a staggering increase High schools win of multiracial in- opening games dividuals by 276 Inside percent – from 9 Pages 18, 19 million in 2010 to County map almost 34 million lines to shift / in 2020. Page 8 Board size holds Front man The non-Hispan- at 36 / Page 8 Boston singer was ic white population Photo by Michael Cooney shrank by 8.6 per- their biggest fan A large oak tree upended by a July storm damaged a boardwalk at Sullivan’s Woods and made cent and now accounts for 57.8 percent of part of the trail impassable. the U.S. population, according to Reuters. Page 4 Every decade, the U.S. gets a refresher course on demography as it makes sense of local and national data. Forest preserve, trail University of Wisconsin Oshkosh so- School district ciology department chair Paul Van Auken has been monitoring this unsurprising pivots back to will need repair work change in numbers, citing projections of non-Hispanic white people no lon- Sullivan’s Woods area means that we need to completely replace ger holding more than half of the pop- mask mandate this structure,” he said. -
Race for the Prize: the Proto-Selfie As Endurance Performance
Race for the Prize: The Proto-Selfie as Endurance Performance Art Marc A. Tasman Abstract: In the paper “Race for the Prize: The Proto-Selfie as Endurance Performance Art,” the author characterizes a small group of artists (including himself) working on time-lapse, self-portrait photographic projects as competitive— in a race with distinct formal, aesthetic, and technical categories. Set on the cusp of the millennial change from 20th to 21st century, these self-portrait works suggested practices and modes of new digital materiality that helped to birth the phenomenon called “the Selfie.” In the few decades before this Web 2.0 debut, the self-portrait was already evolving with electronic media. Neo-avant-garde performance artists and post-modern photographers were making identity-fluid works, self-portraits that were highly performative, prefiguring the coming practices of self-representation in digital networks. An important link, a reference to the passage of time, reinforce a familiar theme in art history—memento-mori, which is a reminder to the viewer that our time alive is fleeting. In this way, along with other threads, including first-hand accounts by the quartet of time-lapse self-portrait artists, we can derive the context and continuity that connects antecedents to descendant selfie practices, ubiquitous in contemporary culture. 1. Introduction I am writing here ten years after the conclusion of the Ten Year Polaroid Project (Figure1), also known as Ten Years and One Day, twenty years after the start of my photo series. This is a project in which I photographed myself using a Polaroid camera and instant film for 3654 consecutive days, from 24 July 1999 through 24 July 2009. -
Giving Among Same-Sex Couples
GIVING AMONG SAME-SEX COUPLES: THE ROLE OF IDENTITY, MOTIVATIONS, AND CHARITABLE DECISION-MAKING IN PHILANTHROPIC ENGAGEMENT Elizabeth Jane Dale Submitted to the faculty of the University Graduate School in partial fulfillment of the requirements for the degree Doctor of Philosophy in the Lilly Family School of Philanthropy Indiana University June 2016 Accepted by the Graduate Faculty, Indiana University, in partial fulfillment of the requirements for the degree Doctor of Philosophy. ____________________________________ Debra J. Mesch., Ph.D., Chair ____________________________________ Lehn M. Benjamin, Ph.D. Doctoral Committee ____________________________________ Dwight F. Burlingame, Ph.D. May 6, 2016 ____________________________________ Nancy Marie Robertson, Ph.D. ii DEDICATION To my parents, for instilling in me a love of learning. iii ACKNOWLEDGEMENTS I have often heard that completing a Ph.D. can be a lonely path. For me, I found the road through my program to be rich with people who were insightful, caring, and collaborative, giving me the opportunity to form friendships and meet new colleagues from the United States and around the world. First and foremost, I thank my chair, Dr. Debra Mesch, the Eileen Lamb O’Gara Chair in Women’s Philanthropy and director of the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy. This dissertation was born out of a presentation on women’s giving Deb gave back in 2011 when I was the Director of Development for Advocate Illinois Masonic Medical Center in Chicago. During the question and answer period of her presentation, an audience member asked, “What about same-sex couples?” Deb’s answer was that academic research simply didn’t know. -
Rove Greeted with Both Protest, Applause At
News | page 2 Gov. Doyle to speak at uwMrOSl UWM commencement The Student-Run Independent Newspaper at the University of Wisconsin-Milwaukee Rove greeted with both Semester news recap Sports | page 7 Men's basketball beats protest, applause at UWM UIC, loses to Loyola December NFL preview fringe | page 10 Waits' Glitter and Doom Live disappoints Turner Hall hosts Brett Dennen, Grace Potter & The Nocturnals Editorial | pa'ge 19 eBooks cheaper, more (Left) Karl Rove speaks in the Union's Wisconsin during the controversial lecture Thursday evening. (Right) A group of protesters rally convenient than regular outside of the Union's Wisconsin Room Thursday evening during the Karl Rove lecture. Post photos by Dustin Zarnikow textboks By Tom Swieciak Republicans and the Young past signs which indicated that wore masks depicting former News Editor America's Foundation. backpacks and large carry-ins President George W. Bush, while Obama must look [email protected] The speech turned out to be were not allowed. Attendees others held signs asking that to history in making well-attended, highly-organized also walked past a small group Rove be imprisoned. Afghanistan decision Republican political leg and secure, but proved rowdy of about 20 protesters belong Rove was introduced by for end Karl Rove spoke at UW- and raucous for those who ing to Students for a Democratic mer Wisconsin Congressman Milwaukee last Thursday eve came to voice their opposition Society, who were slowly walk Mark Neumann, who is currently ning in the Wisconsin Room at to Rove. ing in a circle, chanting qui the invitation of UWM's College Upon entry, attendees walked etly. -
THE UWM POST Ward Professional Fields
INSIDE Big Business! Majors continue shifting to THE UWM POST ward professional fields. Page 3 Financial aid: Competition for loans will; increase as cutbacks in federal grant prog Focus on. Higher Education rams hit home. Page 3 S&Sl Twenty-Five years after Port Huron, we look at the group's history. Pago 5 Freshmen; UWM administrators question Wednesday, September 2.198/ their preparedness. Page 11 New student minds fail to bloom r? fits Critique of education 113 highly controversial \1 W* A University of Chicago professor, special iMWM izing in social thought, says higher education is impoverishing the souls and minds of to day's youth. Few recent books relating to the state of American universities have drawn as much critical response as Allan Bloom's "The Clos ing of the American Mind." Despite Bloom's insistence that Story by Michael Szymanski his book is for students, many may Illustration by Mike Thompson feel slighted by his appraisal of them. In his book that has headed the New York I * i Times list of bestsellers for more than three months, Bloom warns that American univer sities are churning out a generation of non thinking cultural illiterates. Dloom, a respected J>6-year-old philosopher, charges that the cur rent move away from traditional liberal arts studies to vocational, tech nical and professional education is dimming the faculties of college stu dents. The book, a philosophical narrative that takes the reader on a con temporary cultural journey, uses great thinkers like Plato, Rousseau, Socrates and Nietzsche as guides. According to Bloom, the failure of higher education to require more liberal ai e failure of students to choose them is causing educational quality to spiral downwj Bloom calls the present state and trends < most urgent problem. -
2008-09 Media Guide
UUWMWM Men:Men: BBrokeroke 1010 RecordsRecords iinn 22007-08007-08 / HHorizonorizon LeagueLeague ChampionsChampions • 20002000 1 General Information Table of Contents School ..................................University of Wisconsin-Milwaukee Quick Facts & Table of Contents ............................................1 City/Zip ......................................................Milwaukee, Wis. 53211 Panther Coaching Staff ........................................................2-5 Founded ...................................................................................... 1885 Head Coach Erica Janssen ........................................................2-3 Enrollment ............................................................................... 28,042 Assistant Coach Kyle Clements ..................................................4 Nickname ............................................................................. Panthers Diving Coach Todd Hill ................................................................4 Colors ....................................................................... Black and Gold Support Staff ...................................................................................5 Pool .................................................................Klotsche Natatorium 2008-09 UWM Schedule ..........................................................5 Capacity..........................................................................................400 Th e 2008-09 Season ..............................................................6-9 -
Pdf at OAPEN Library
Tweets and the Streets Gerbaudo T02575 00 pre 1 30/08/2012 11:04 Gerbaudo T02575 00 pre 2 30/08/2012 11:04 TWEETS AND THE STREETS Social Media and Contemporary Activism Paolo Gerbaudo Gerbaudo T02575 00 pre 3 30/08/2012 11:04 First published 2012 by Pluto Press 345 Archway Road, London N6 5AA www.plutobooks.com Distributed in the United States of America exclusively by Palgrave Macmillan, a division of St. Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010 Copyright © Paolo Gerbaudo 2012 The right of Paolo Gerbaudo to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 978 0 7453 3249 9 Hardback ISBN 978 0 7453 3248 2 Paperback ISBN 978 1 8496 4800 4 PDF eBook ISBN 978 1 8496 4802 8 Kindle eBook ISBN 978 1 8496 4801 1 EPUB eBook Library of Congress Cataloging in Publication Data applied for This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental standards of the country of origin. 10 9 8 7 6 5 4 3 2 1 Designed and produced for Pluto Press by Chase Publishing Services Ltd Typeset from disk by Stanford DTP Services, Northampton, England Simultaneously printed digitally by CPI Antony Rowe, Chippenham, UK and Edwards Bros in the United States of America Gerbaudo T02575 00 pre 4 30/08/2012 11:04 -
Threyda Is an Art and Ap Thanksgiving Parel Collective Based on Art Nice 'Threyda' Work Made by Modern Talent &SAVE! from All Over the World
News | page 3 Dean Richard Meadows to retire Winter farmers' market uwMrOSl begins The Student-Run Independent Newspaper at the University of Wisconsin-Milwaukee Sports | page 7 Volleyball closes with s;ew Business eighth straight win Post sues UWM a. Unio>nn PolicPolicyy BoarB d Act [motioned for the Union Policy Board Act to be approved. m mI seconded the motion. | | there are a number of questions that need the direct response from the UPB and the UPB should have an office allocated to the organization in order to be more for records accessible. | B would also like to, have use of the office. No office would loose their space; the UPB would share an office with the Court, [objected to the motion. I M stated that the Newspaper claims UPB records not educational } is not needed because | Women's soccer finishes j and there is no need to allocate another desk, season 12-6-3 By Josh Evert computer, etc. | | believes that J B should t have ever seen," said Student present and accessible due to | 0|. Production Editor Press Law Center executive di H stated that the office would be used strictly for UPB [email protected] rector Frank LoMonte. respon«bilitiesin order to separa^ierespon^bilities of the two offices. UWM spokesman Tom Luljak | that the fl | should be able to fringe | page 12 The UWM Post filed suit last said that, in keeping with past separate responsibilities without the need for separate offices. Gore week against UW-Milwaukee, practice, the university will advocates for the office allocation. -
Selling America: How Post-Recession Ads Told Americans the Story of Themselves
Volume 4 Issue 2 INTERNATIONAL JOURNAL OF HUMANITIES AND September 2017 CULTURAL STUDIES ISSN 2356-5926 Selling America: How Post-Recession Ads Told Americans the Story of Themselves Adriana Mariella New York University, USA Abstract This work argues that after the recession in 2007, a kaleidoscope of similar themes about industrial Americana and the beauty of work came to dominate representations of “Americanness” in advertising and pop culture. Brands like Levi’s, Walmart, and Chrysler depended on the careful overlaying of collective imagination with existent myths about work, class, and grit, to create a distinct picture of America’s industrial past and establish themselves as part of its heritage. In doing so, they helped populate American culture with a hegemonic sense of national identity. They depicted an America built from greasy hands on Rust Belt factory floors, “summed up” (as Jameson or Barthes might put it) in whiskey, grit, and the frontier, in skyscrapers and pick up trucks. In turn, this reconstructed past helped inform an understanding of what made America, America and the things that would keep it that way: labor, hard work, “making.” In a post-industrial economy where widespread anxiety about industrial decline helped wage a Presidential campaign on promises to restore America to its former industrial glory, the stakes for remembering our past in this way are particularly high. To better understand how our past came to be remembered in this way, I look to modern culture’s blurred lines between entertainment and advertising, memory and fact, identity and myth, a phenomenon that has allowed advertising to disguise itself as historical fact and embed itself in collective memory. -
The Parthenon, February 1, 2013
Marshall University Marshall Digital Scholar The aP rthenon University Archives 2-1-2013 The aP rthenon, February 1, 2013 John Gibb [email protected] Tyler Kes [email protected] Follow this and additional works at: http://mds.marshall.edu/parthenon Recommended Citation Gibb, John and Kes, Tyler, "The aP rthenon, February 1, 2013" (2013). The Parthenon. Paper 172. http://mds.marshall.edu/parthenon/172 This Newspaper is brought to you for free and open access by the University Archives at Marshall Digital Scholar. It has been accepted for inclusion in The aP rthenon by an authorized administrator of Marshall Digital Scholar. For more information, please contact [email protected]. C M Y K 50 INCH Marshall alums to represent university in Super Bowl XLVII > More on Sports FRIDAY, FEBRUARY 1, 2013 | VOL. 116 NO. 73 | MARSHALL UNIVERSITY’S STUDENT NEWSPAPER | MARSHALLPARTHENON.COM — — RESTRUCTURING < David Pittenger to leave dean’s post at the College of Liberal Arts and take over as Academic reorganization will streamline Associate VP of Outreach and Continuing Studies and Dean of the Graduate College. Marshall’s administrative structure By JOHN GIBB “We want to continue to offer programs professionals who make a positive differ- EXECUTIVE EDITOR to students that will prepare them for fu- ence in the lives of their students.” Responding to a pull-back in state ture careers in the 21st century,” Ormiston “The roots of the GSEPD are rich in a phi- funding, Marshall University has begun said. “By streamlining administrative du- losophy and practice of outreach across the < Robert Bookwater leaves reorganizing many of the programs that ties and reorganizing faculty positions, state and the region. -
Collective Voice
collective voice VOLUME 10, NO. 1 WINTER 2011 Breast Cancer Deadline 2020 WHY Evidence Based Dawn Anderson, Executive Director Medicine is Vital Kathleen Harris, NBCC Field Coordinator The National Breast Cancer Coalition (NBCC), on RESULTS of STUDY September 20, 2010, announced a campaign around A recent study published in the which all of its efforts will be focused for the next nine Journal of the American Medical years - a deadline to end breast cancer by January 1, Association (JAMA; October 2010) 2020. reported an update to the Women’s Health Initiative that the use of This revolutionary approach by a health advocacy combination hormone replacement organization reflects the NBCC’s unwavering commitment therapy (estrogen plus progestin) to the value of evidence- based science and its confidence not only increases breast cancer in the power of advocates to provide the leadership incidence, but also increases needed to bring about real change in the world of breast incidence of more advanced breast cancer. Since its inception, the NBCC has taken on the big cancers and breast cancer deaths. issues in breast cancer, involved the scientific community and trained advocates in all initiatives. They have always CONSEQUENCES The first and largest study in this issue comparing the effects of combined hormone therapy involved 16,000 New Board of Directors healthy women. That trial came to a sudden halt in 2002, five years page 2 before the intended finish date, because long term harmful side Breast Cancer effects were discovered. Included Deadline 2020 on the list of serious side effects was an increased risk of breast cancer.