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Press Release EU (PDF, 270 PRESS INFORMATION Finally available in Europe: Embrace creativity with the new Olympus PEN E-PL10 New Olympus PEN E-PL10 combines aesthetics with technology that will take your photography to the next level Olympus PEN E-PL10 Hamburg, 20 November 2019 – Olympus today introduces the new MAIN FEATURES: Olympus PEN E-PL10 to the European markets. Featuring a wide array > Compact & lightweight body of creative options in a compact, lightweight and beautifully designed with sophisticated design body, the E-PL10 is the perfect choice for confident smartphone and > Blur-free results even at night entry-level camera photographers looking to step up their and with telephoto lenses photography. > Flip-down LCD touchscreen Being lighter than a 500ml bottle of water even when paired with a 14- > Easy-to-use while featuring a 42mm zoom lens, its accessibility as well as the sophisticated design wealth of creative options make the E-PL10 a powerful tool and stylish accessory. You shouldn't > 16.1 MP Live MOS sensor with need to compromise on design while looking for that plus in image renowned SSWF sensor quality – because your passion requires quality. cleaning technology Available now, the Olympus PEN E-PL10 comes in white, brown or > In-body image stabilization with black as body only or in a kit with lens (see below for choices and up to 3.5 EV steps of 1 pricing). compensation > TruPicVIII high-speed image The Olympus PEN E-PL10 is designed to fit the need of the modern processor for clear images with minimal noise creatives with seamless connectivity, being a lightweight but powerful tool for content creation with top of class image stabilisation and image quality. The > 4K video capability incl. still- image extraction from video easy handling of this classical design piece enables you to focus on your results, not the technical specifications. It’s pretty, and powerful. > 8.6 FPS high-speed sequential shooting Passion requires quality: Olympus technology delivers excellent > Dimensions: W 117.1mm x H 68mm x D 39mm images and video Weight: approx. 332g (body The E-PL10 delivers high quality images and video that will meet the only), 380g (with battery and expectations of any up-and-coming content creator. With its in-body image SD card) 1 stabilization technology, a 16MP Live MOS sensor and TruePic VIII (the > Available in white, brown or same image processor found in Olympus’ professional models), the camera black at EUR 5993 (body only) allows for great results with minimal noise even at night, in dim indoor and EUR 6993 (with the M.Zuiko Digital ED 14-42 EZ scenes, while shooting 4K or Full HD video and when using a telephoto lens. lens) via the Olympus online shop at https://shop.olympus.eu and at selected retailers 1 Up to 3.5 shutter speed steps of compensation. M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at a focal distance of f=42mm (35mm equivalent: f=84mm). Conforms to CIPA standards, when corrected on 2 axes (yaw and pitch). Accessible and easy to use: Flip-down touchscreen and smartphone connectivity via Bluetooth and Wi-Fi Thanks to the E-PL10’s easy and intuitive handling, its users will never miss that perfect shot. Simply touch the subject shown on the LCD monitor to simultaneously focus and activate the shutter (Touch AF Shutter). When the monitor is flipped down, it automatically switches the camera to Selfie mode for easy self-portraits. Users may also select e-Portrait for brighter, smoother skin, or switch to movie recording with a simple touch operation. Changing the angle of the monitor makes it easy to shoot from various perspectives. The built-in Wi-Fi and Bluetooth connectivity allows for an easy and fast transfer of images and video to a smartphone via the free Olympus Image Share (OI.Share) app – anytime and anywhere. The latest OI.Share app additionally offers a dedicated E-PL10 “How To” guide, containing tutorial videos for different shooting situations and a digital guidebook packed with useful tips & tricks. Let your creativity flow: A wealth of creative options through Art Filters and access to the full line-up of M.Zuiko lens choices The Art Filter feature – which was pioneered by Olympus way back to enhance images with creative pre-sets – is still a favorite of many PEN users to date. To get the most out of the 16 different Art Filter options, Olympus has integrated a new Fine Tune2 option to adjust the effect level of Art Filter effects while checking the results on the screen. In Auto Mode, the camera identifies different photo-worthy situations and automatically selects the optimal shooting scene. The Advanced Photo Mode further supports the creative vision of Olympus PEN fans with pre-sets for different shooting situations that generally require advanced photography skills. The Multi Exposure setting allows anyone to easily shoot a multi- exposure photo while light trails of stars or car headlight trails may captured hassle-free in Live Composite mode. Silent mode, which mutes shutter and operation sounds, is now possible in P, A, S and M modes as well as AP mode. The versatile lineup of compact, lightweight, high-performance M.Zuiko lenses additionally expands creative options: all-time favorites of many Olympus PEN users are bright, single-focal-length lenses such as the M.Zuiko Digital 45mm F1.8 as well as macro lenses like the ED 30mm F3.5 Macro to achieve beautiful defocusing effects. On top of the currently more than 20 M.Zuiko lenses from Olympus it is possible to use hundreds of legacy lenses via various adapters. 2 Only available in Pop Art I and Soft Focus. Always a perfect match: Lighter than a small bottle of water (with lens attached) and available in three timeless colors The E-PL10 is available in white, black, and brown. All details in the colors and the surface finish are carefully selected for a simple, harmonious look that is easy to match with any style. The black model now features a sleek all-black look with dark metal parts instead of silver for the perfect look. When paired with the 14-42mm standard kit lens, the camera is still very compact and lighter than a 500 ml bottle of water. Make sure to also check out the lifestyle & social photography section at www.olympus.eu/lifestyle for stories as well as tips and tricks and follow the official @olympus_pengeneration channel on Instagram to stay in the know about the Olympus PEN world. Availability & pricing The Olympus PEN E-PL10 is available now in the Olympus online shop (https://shop.olympus.eu) and at selected retailers at 599 EUR3 and in a kit with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens at RRP of 699 EUR3. Like every Olympus camera and lens, the E-PL10 comes with a free six- month warranty extension4 when registered via the MyOlympus platform at http://my.olympus.eu Selected accessories (sold separately) Choose from a range of stylish fashion accessories ranging from chic straps to trendy leather bags and patterned lens pouches to give any outfit that finishing touch. Perfectly fitting to the newest addition to the Olympus PEN line-up are e.g. the Olympus bucket bag, the camera outfit as well as the necklace strap. More information at www.olympus.eu/pen. The history of Olympus PEN: Designed to be as portable and easy to use as a pen The first Olympus PEN was created by the famous camera designer Yoshihisa Maitani in 1959. The camera was affordable for a younger target group, portable and easy to use – just like a pen. Being one of the smallest cameras to use 35mm film at its time, the first PEN camera revolutionized the market and set a trend for cameras in the 1960's and 70's. 3 Recommended Retail Price. 4 Six months on top of the statutory warranty in the country of purchase. To this day, every camera in the Olympus PEN series lives up to the promise to feature an elegant, classic design while being as portable and easy to use as a pen. Product specifications are subject to change without notice. Please check the Olympus website at www.olympus-europa.com for the latest specifications. For questions or additional information, please contact: Simon Plate Olympus Europa SE & Co. KG Tel.: +49-40-23773-3048 Email: [email protected] About Olympus Olympus Europa is the headquarters for the EMEA region (Europe, Middle East and Africa) of the Olympus Corporation, Tokyo, Japan. As a worldwide leading manufacturer of optical and digital precision technology, Olympus has been providing innovative solutions for state-of-the-art medical systems, digital cameras as well as scientific solutions for 100 years. The company’s award-winning products are instrumental in detecting, preventing and healing illness, driving scientific research and documenting life with artistic freedom. In the hands of its customers, Olympus’ high-tech products help to make people’s lives healthier, safer and more fulfilling – today and in the future. For more information: www.olympus-europa.com .
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