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ABOUT THE T.J. MARTELL FOUNDATION Where Music Brings Hope

It began with a promise from a father to his dying son.

In 1973, a high school student named T.J. Martell was battling leukemia. He asked his father, music industry executive Tony Martell, to raise a million dollars for cancer research so that “no one else will have to experience what I am going through.” Although he had no fundraising experience, Tony agreed.

Two years later, T.J. died at the age of nineteen, and as Tony explains today, “that put my promise in cement.” Soon after, Tony was joined by many of his musician friends like Ella Fitzgerald, Benny Goodman, and Duke Ellington to hold a fundraiser at Buddy Rich’s nightclub in New York. They raised $50,000 and the T.J. Martell Foundation was born.

Over the years, hundreds of volunteers have worked passionately to help provide more than $250 million for leukemia, cancer and AIDS research. We are proud of our long history and our reputation for innovation in fundraising and the research we support.

The Foundation is headquartered in New York with divisions in Nashville covering the southeast and in Los Angeles covering the West Coast.

MARTELL FUNDED RESEARCH HOSPITALS

T.J. Martell Memorial Laboratories at Mount Sinai Medical Center, NYC

Memorial Sloan-Kettering Cancer Center, NYC

Columbia-Presbyterian Cancer Center, NYC

The Mayo Clinic, Rochester

Harvard School of Public Health, Boston

Massachusetts General Hospital Cancer Center, Boston

Winship Cancer Institute at Emory University School of Medicine, Atlanta

Children’s Hospital Los Angeles, Los Angeles

Frances Williams Preston Laboratories at Vanderbilt-Ingram Cancer Center, Nashville

Arnold Palmer Medical Center, Orlando

University of Texas – MD Anderson Cancer Center, Houston

FAMILY DAY EVENT OVERVIEW

• Family Day has been referred to by attendees as “New York City’s largest indoor carnival!”

• Every year 1,000 people attend Family Day, including a “who’s who” of music and entertainment industry executives and celebrities!

• Since its inception, Family Day has raised close to $4 million for leukemia, cancer & AIDS research!

• The event features live music, carnival games, inflatable rides and delicious food all throughout the day! THE CELEBRITIES!

Past celebrity guests have included:

• Jay-Z • James Gandolfini • Jesse McCartney • John Mayer • Jordin Sparks, American Idol • Keke Palmer from ’s “True Jackson VP” • Rob Thomas • Brooke Hogan • Roy Williams of the Dallas Cowboys • The Naked Brothers • The Jonas Brothers • Nick Cannon • Aaron Carter • Adrienne Bailon 2011 FAMILY DAY

• Last year, the T.J. Martell Foundation honored Nickelodeon stars BIG TIME RUSH and their management, Ozone Entertainment.

• Artists including We The Kings, Allstar Weekend and The Ready Set stopped by to perform for the Family Day crowd!

• Family Day raised over $250,0000 for leukemia, cancer & AIDS research!

• Popular Z100 DJ Trey Morgan hosted Family Day! 2012 FAMILY DAY HONOREES

The multi-platinum band TRAIN made its mark on music history with their GRAMMY-Award-winning song “Drops of Jupiter (Tell Me)” and chart-topping singles “Meet Virginia” and “Calling All Angels.” Train earned their third GRAMMY in 2011 for the worldwide smash “Hey Soul Sister” from SAVE ME, SAN FRANCISCO. “Hey Soul Sister” was the biggest selling single of 2010 and hit #1 at radio in the US and in 15 countries abroad. SAVE ME, SAN FRANCISCO has sold over one million albums worldwide and over ten million tracks. In addition to taking the sales and radio worlds by storm, Train has been all over television. They have performed on the NFC Championship Game, American Music Awards, the Grammy Nomination Concert, Crossroads, The Today Show, The Tonight Show with Jay Leno, Monday Night Football, A&E Private Sessions, America’s Got Talent, The View, Dancing With The Stars, and Live With Regis and Kelly, Ellen DeGeneres Show, The Bachelor, Rachael Ray and more. TRAIN'S new release CALIFORNIA 37 comes out April 17th.

2012 FAMILY DAY HONOREES

Bob McLynn & Jonathan Daniel

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CRUSH MANAGEMENT is a NYC based company run by two former musicians, Jonathan Daniel and Bob McLynn. Together they handle such best-selling acts as Train, Fall Out Boy, Panic! At the Disco, Travie McCoy & Gym Class Heroes, Cobra Starship, Sia, Butch Walker, Wavves, Chiddy Bang, Courtney Love & Hole, Shaggy, Matt Nathanson, Fountains of Wayne, Foxy Shazam and others. Crush has offices in Nashville and Carlsbad, CA (sports) as well.

2012 FAMILY DAY SPECIAL GUEST STARS

Cobra Starship Special DJ Set! Universal recording artist Ariana Grande “Cat Valentine from the hit Nickelodeon show “Victorious” PAST FAMILY DAY SPONSORS FAMILY DAY COMMITTEE

EVENT COMMITTEE :

CHAIRMAN : Emi Battaglia T.J. Landig Peter Berkowitz Jon Lullo Marcus Peterzell Jason Boyarski Golda McCormack Caitie Bradley John McMahon Paul Caine Ed Micone EXECUTIVE COMMITTEE : Bob Chiappardi Brooke Morrow David Conway Doug Neumann Jim Cooperman Glenn Nordlinger Dana Baccino Dan Kruchkow Hernando Courtright Bobby Oppenheim Bret Disend Avery Lipman Marcia Edelstein Lori Peterzell Bob Frank Monte Lipman Lori Feldman Becky Sake Daniel Glass Julie Swidler Jay Frank Stacy Satz-Sarner Steve Greenberg Andy Tavel Scott Frost Devon Stoll Laura Heatherly Robin Vogel Jennifer Grossbach Greg Thompson Rachael Honowitz Ron Wilcox Robert K. Haber Mark Weiss Rick Krim Josh Zieman Debra Herman Karen Wiessen J.R. Johnson Emily Wittmann

Kim Kaupe Rema Zarwi

SPONSORSHIPS

Family Fun Sponsor ($1,000) o 4 general admissions o 2 soundcheck party admissions – check out Family Day artists “up close” during their private soundcheck! o Quarter-screen listing as “Family Fun Sponsor” on video honors

Included for all Family Day guests: food, beverage and unlimited FREE Family Day activities (inflatables, game arcade, carnival games and prizes!)

Fair Market Value: $504 SPONSORSHIPS

Family Supporter Sponsor ($2,500) o 8 general admissions o 4 soundcheck party admissions – check out Family Day artists “up close” during their private soundcheck! o Half-screen listing as “Family Supporter Sponsor” on video honors

Included for all Family Day guests: food, beverage and unlimited FREE Family Day activities (inflatables, game arcade, carnival games and prizes!)

Fair Market Value: $1,008 SPONSORSHIPS

Family Friend Sponsor ($5,000) o 12 general admissions o 6 soundcheck party admissions – check out Family Day artists “up close” during their private soundcheck! o Half-screen listing as “Family Friend Sponsor” on video honors o Website recognition on tjmartellfoundation.org

Included for all Family Day guests: food, beverage and unlimited FREE Family Day activities (inflatables, game arcade, carnival games and prizes!)

Fair Market Value: $1,512

SPONSORSHIPS

Family Benefactor Sponsor ($10,000)

o 16 general admissions o 8 soundcheck party admissions – check out Family Day artists “up close” during their private soundcheck! o 12 meet and greet admissions* – private meet and greet and photo opportunity with the artist of your choice! o On-site banner at a prime location at the event o Sponsor’s logo or name will be included in a full page color ad in a major trade publication** o Full-screen listing as “Family Benefactor Sponsor” on video honors o Website recognition on tjmartellfoundation.org

Included for all Family Day guests: food, beverage and unlimited FREE Family Day activities (inflatables, game arcade, carnival games and prizes!)

Fair Market Value: $3,024

SPONSORSHIPS

Family Champion Sponsor ($25,000) o 20 general admissions o 10 soundcheck party admissions – check out Family Day artists “up close” during their private soundcheck! o 12 meet and greet admissions* – private meet and greet and photo opportunity with the artist of your choice! o Live “shout out” thank you from Family Day host at event o On-site banner at a prime location at the event o Sponsor’s logo or name will be included in a full page color ad in a major trade publication** o Full-screen listing as “Family Champion Sponsor” on video honors o Website recognition on tjmartellfoundation.org

Included for all Family Day guests: food, beverage and unlimited FREE Family Day activities (inflatables, game arcade, carnival games and prizes!)

* ONLY meet and greet admissions are entitled to a photo opportunity with the band of your choice ** Based on ad deadlines Fair Market Value: $3,528

SPONSORSHIPS

Family Presenting Sponsor ($50,000) o 25 general admissions o 16 soundcheck party admissions – check out Family Day artists “up close” during their private soundcheck! o 12 meet and greet admissions* – private meet and greet and photo opportunity with the artist of your choice! o Live “shout out” thank you from Family Day host at event o On-site banner at a prime location at the event o Sponsor’s logo or name will be included in a full page color ad in a major trade publication** o Full-screen listing as "Family Presenting Sponsor” on video honors o Foot Print for brand exhibit at event o Website recognition on tjmartellfoundation.org

Included for all Family Day guests: food, beverage and unlimited FREE Family Day activities (inflatables, game arcade, carnival games and prizes!)

* ONLY meet and greet admissions are entitled to a photo opportunity with the band of your choice ** Based on ad deadlines Fair Market Value: $4,452

VIP PACKAGES & GENERAL ADMISSION

FAMILY DAY FANTASY PACKAGES Meet and greet AND photo opportunity with ONE SOUNDCHECK PARTY Family Day artist of your choice! Gain admission into the event before doors open and see Family Day artists “up close and TRAIN Family Fantasy Package ($1,000) personal” during their private soundchecks! Admits one adult and one child (under 18) to meet Train! These tickets are sold on a first come, first Each additional adult ($500) serve basis. Each additional child ($250) Under 18 Soundcheck Package ($500) ARIANA GRANDE Family Fantasy Package ($650) Admits one adult and one child (under 18) Admits one adult and one child (under 18) to meet Ariana Grande! Each additional adult OR child ($250) Each additional adult ($250) Each additional child ($150) Under 18

The fair market value of each ticket is $84 The fair market value of each ticket is $84

GENERAL ADMISSION TICKETS Family of Four admission ($450) Additional children’s ticket ($100) Admission for four (4) to Family Day featuring special Under 18 with family performances by Train, Cobra Starship, Ariana Grande and additional artists soon to be announced! Limit one Single adult ticket ($200) (1) per family. The fair market value of each ticket is $84 RAFFLE & SILENT AUCTION ITEMS

• We are looking for premium raffle and auction items such as electronics, unique trips and experiences, tickets to plays/concerts, autographed music & sports memorabilia, etc. MESSAGE FROM TONY MARTELL Founder & Chairman, T.J. Martell Foundation

FAMILY is a sacred word in any language. This is a time for every family member to get together and have a good time and help others less fortunate. This is our thirteenth year to demonstrate family, love and affection and to help saves lives.

WON’T YOU JOIN US?

For more information or to purchase Family Day sponsorship packages, contact:

Tony Martell Elizabeth Alario [email protected] Or call (646) 841-1394