“Your ”

Capture the imagination of the industry where 11 million people are involved in the UK alone with a five year plan to expand into Europe

Title, Multiple Event and Cross Platform Sponsorship Proposal Core Proposition Partner with the Professional Golfers Guild (PGGuild) for the most exciting professional and amateur golf tour to bridge a significant untapped market in the UK leveraging engagement and exposure across major media platforms expanding into Europe within 5 years.

“Walking and golf is one of the best things you can do for your health, adding years to life, and increasing health and happiness.” Dr Murray, University of Edinburgh

1/5 of the UK population are actively engaged in the game of golf. Let’s capture their imagination... TOGETHER. 2 Why the PGGuild? m Identified a void in the professional market from age 45 years and our experienced team piloted professional tournaments during 2016/17. m Demand is very high; achieved participation by players from 14 countries worldwide looking for regular tournament golf including players, European and Champions Tour winners (incl. , and Paul Eales) m Review led to the foundation of the Professional Golfers Guild - the ONLY organisation to recognise and identify with the

very core of both the PGA and non PGA golf professionals - the 56% from age 45...

The PGGuild offers full brand integration with two new and unique opportunities

“Your” Guild Tour: “Your” PG-AM Series (held prior to Guild Tour): Bridge the gap with regular tournaments nationwide Amateur golfers (all ages/abilities) play with our tour for golf professionals and leading amateurs from age professionals competing for qualifying places to the grand 45 (page 5). final held at “your” Guild Tour Championship (page 6).

The Professional Golfers Guild has created outstanding opportunities for corporate sponsorship, engagement and entertainment driving cross media marketing to this untapped market.

The UK platform is mirrored in Europe; our plan includes expanding our model within five years 3 Golf in the UK “The impact of the game is felt in the lives of millions of people” Tim Finchem, PGA TOUR Commissioner

Golf PROFESSIONALS by age Age of the 8 million active AMATEUR golfers in (PGA & NON PGA) the UK (75% of golfers from age 45 years)

56% 55% aged 45 yrs. aged 45-59 yrs. UK golfers 44%under & over spend £4 billion age 45 25% annually on under 20% their sport age 45 60 yrs. +

Core market for the PG-AM Series Guild Tour Guild Tour

“I really hope you do well as this part of the golf empire does need changes & a re-look.” Nigel Freemantle, MD Brand Fusion Intl & Chairman, British Golf Industry Association 4 PASSION Guild Tour DEDICATION m Golf professionals from age 45 COMMITMENT m Leading amateur golfers from age 45 (max. handicap 5) EXPERTISE

About our International Golf Professionals

These golf professionals have crafted their game through decades of hard work whilst influencing many generations. Collectively they have developed and defined golf as we know it. Their diversity affords the perfect hosts to share with and entertain your special guests.

Being competitive from age 45 offers the best opportunity for qualification to the Staysure Tour (Senior European Tour) at age 50.

We attract the widest range of golf professionals from the UK and abroad; former Ryder Cup players, European Tour winners and PGA Champions to the highly skilled professional at your home golf club.

Andrew Oldcorn Ambassadors m Golf professionals from age 60 m Top amateur golfers from age 60 (max. handicap10)

Senior PGA Champion & Senior European Tour winner Andrew Oldcorn is a MEMBER OF THE PROFESSIONAL GOLFERS GUILD 5 “Your” PG-AM Series

Played the day before the professional tournament, your clients along with our amateur golfers will enjoy invaluable memories with our top class professionals and watch close up what they do and how they compete together. Open to men and ladies of all ages and abilities*

72% of consumers positively view brands that provide quality event experiences. m EXPERIENTIAL MARKETING & BRAND RECOGNITION m INTENSIVE PHOTO & VIDEO OPPORTUNITIES 74% of respondents admit that by engaging with brands that create memorable moments m PERFECT FOR CROSS MARKETING OPPORTUNITIES makes them much more likely to buy their product.

* max. playing handicap men 24/ladies 32 less 10%

Our new PG-AM Series format brings professional and amateur golfers together for maximum excitement, publicity and endurance for years to come. 6 Golfers are passionate about their sport Statistics show that 12.5% of the UK population play golf (000’s) “Your” PG-AM North East Newcastle 200 Series Teesside 45 Yorkshire & Humberside: York 30 Leeds 225 “Golf is in a unique position North West: Sheffield 80 as it appeals to a wide Manchester 312 range of ages and Preston 44 East Midlands: audiences.” Liverpool 275 Leicester 90 Blackpool 38 Northampton 36 Notts/Derby 192 Steve Mona, CEO World Golf Foundation 2016

West Midlands: East of : There are no boundaries. Birmingham 460 Norwich 40 Cambridge 35 Bedford 23 “Your” London: South West: We are where YOU are! North London 580 Guild Bristol 125 South East: East of London 212 Gloucester/CheltenhamThere are in 40 excess of 3.5Oxford million 30 golfers living in the catchment areas of our tournaments alone Maidstone 46 Tour Swindon 32 Milton Keynes 34 Reading 27 South Hampshire 50

7 TYPICAL EVENT COVERAGE Our key role will be to promote your company and sponsorship with our tour across a variety Digital 107,274 UDH FB 62,881 TW 205,000 of local and national cross media, print and digital. Example shown: advertising for a FB 1,873,822 alone tournament held in the Leeds area with a population of 1.8m. 4,600 daily listeners FB 18,950 Print 300K+ FB 260k(+ ITV1.8m )TW 500k+ Radio 4600+ E News 270k+ Digital 600K+ TW 16,600

Print 29,298 Digital 41,044 UDH FB 62,879 TW 157,000 Print Readership 250,000 Digital 147,347 UV email database 73,964 Golf Pro’s/Clubs 28,800 TW 2,796 FB 14,089 TW 42,100

40,000 registered users TW 16,900 PGG 2,700 Cross marketing monthly readership 500,000 Wkly news circulated to 200,000 FB 98,181TW 21,000 6,500 hits 180,000 FB 19,021 FB 7072 TW 63,000 TW 43,000 PGG 5001

We will maximise local and national media avenues; print, digital and social 8 Roll out to local golf clubs

Focus on… Launch Local Player profiles Media Campaign/ Player Interview

Focus on… Order of Merit & Focus on... Recent Results Venue & Course

Paid branded media Focus on… campaign - native & Player social media Interviews Example reach of a From 10 weeks: Cycle single <3m tournament Announce of promotional activities tournament + and venue for each tournament

Leeds Example: DigitalWe will480k maximise UDH, Facebook local and 300k national (+ ITV 1.8m)media Twitteravenues; 565k print, , Print digital 280k, and Additional social Subscriber 850k 9 Leveraging the Live Experience with Leveraging the Live Experience with the PGGuild BRANDED HOSPITALITY, CUSTOMER, COMMUNITY RELATIONSHIPS Treat your clients to exceptional event experiences. BRANDED VISIBILITY Positive interactions strengthen customer relationships. Title rights drive our entire cross media marketing. On-site activities help local communities get involved, Extensive photo/media opportunities throughout season. boosting networking and media opportunities and the local economy. Year long local, regional and nationwide exposure.

LEADS, SALES PERCEPTION, RECOGNITION & REPUTATION A new market to cultivate new and excite existing Building responsible customer experiences strengthens customers. relationships. Perfect opportunity to cultivate and collect new contacts. Customers enjoy your brand on a personal level. Positive experiences lead to greater receptiveness to new Great event experiences creative positive memories sales, customer loyalty and retention. Participants interacting with industry professionals boosts Media coverage available for your national marketing confidence in your brand. campaign.

Be at the forefront of promoting the sport of golf with it’s outstanding health benefits 10 The Sponsorship Package details:- WHAT YOU CAN HAVE WHAT YOU CAN DO WITH IT

Exclusive naming rights. Full regional and national BRANDING Official partner of the Professional Golfers Guild & Tours with full exclusive branded media activation; promotions and naming and branding rights. marketing through all media channels.

Entertain/showcase your key clients/guests with CORPORATE Sponsor given 12 tickets at each PG-AM event for your clients/guests to direct engagement and local/national publicity. HOSPITALITY fully experience the tournament and playing with top professionals.

EXPERIENTIAL Host a series of branded professional and amateur events nationwide and Live engagement plus local/national exposure through MARKETING throughout the year with end of season finale. major media avenues including local TV & radio

Sponsor will be given access to use tournament photography e.g. live Use within regional an national PR and marketing, PHOTOGRAPHY performances, prize presentations, play offs, player tips advertising and online. Exclusive media for your own . marketing

Golf professionals upload and share golf tips and tuition video clips via the Use across social media (Facebook, Twitter, SOCIAL MEDIA ask.you.golf ask.YOU.golf), throughout the year. Exclusive media for your own promotions.

Our role is to maximise the exposure for YOU 11 Venues

The Shire, London Sandiway, Northwich, Cheshire Seve’s masterpiece and only Seve Balllesteros designed course in England Sandiway is what you make it, an oasis, a gem, a golfing retreat...Peter Alliss, international broadcaster and golf world legend Eaton Golf Club, Norwich Golf’s hidden gem in Norwich an oasis of beauty & tranquillity Rotherham Golf Club, South Yorkshire The only club in England to boast a US winner as a member The Players Golf Club, Bristol (Danny Willet). One of the toughest courses in the south west Burhill Golf Club, Surrey Collingtree Park Golf Club, Northampton Regional Open Qualifying venue and winner of Prestigious Star Awards for the most An impressive European Tour venue prestigious Sporting Venue! Rudding Park Golf Club, Harrogate Renowned Open Championship course architect Martin Hawtree, provide a risk and reward challenge

Marriott Sprowston Manor Hotel & Country Club, Norwich Marriott deliver one of the finest inland courses in the region Let’s plan “Your” Guild Tour 5* Rockcliffe Hall Hotel, Golf & Spa, County Durham together around your Championship golf course is one of the most challenging in Europe choice of venues Marriott Forest of Arden, Birmingham Renowned around the world as one of the European Tour's leading venues

Bringing unique and exciting professional and amateur competitive golfing experiences to you to achieve your marketing goals. 12 Contact Information

Michelle Aldous: Director e: [email protected] m: +44 (0) 7951 221 543

Duncan McNaughton: Marketing Director/EGFT Professional e: [email protected] m: +44 (0) 7805 631 508

Gary Potter: Director & PGA Golf Professional for over 40 years e:[email protected] m: +44 (0) 7955 854 294

www.pgguild.com Paul Streeter “I would not be where I am without the mini tour” Won tournaments organised by our team 2016/17 and qualified for the Stay Paul Broadhurst Sure (Senior European) Tour in 2018 Ryder Cup player, 2016 Senior Open “Your” Champion & US Champions Tour inner

Guild PG-AM Tour Series

progolfersguild It’s all about teamwork and working together for those common goals progolfersguild 13