Media Kit 2020 Residence Inn by Marriott 3 2020 Discover Charlottesville First Look

At a Glance Discover Charlottesville is a coffee-table quality, hardbound publication offering visitors an interesting view of the city and surrounding counties of Charlottesville as well as engaging spotlights on its local businesses and residents. The book is prominently displayed in guest Content for our Reader rooms, hotel lobbies, B&Bs, inns, private lodgings, wineries, breweries, distilleries, professional offices and Area Information the University of . Our city’s top points of interest – from historic landmarks to hidden local treasures – exhibits the area’s Key Points exceptional character. • Available to over 2 million overnight visitors per year • Available to over 100,000 residents Highlights per year Insightful essays and interviews, stunning photography and • Written to inspire longer stays, increased purchasing thoughtful articles capture the spirit of Charlottesville. and return visits Albemarle and Surrounding Counties • Annual printing ensures content is always current Featuring the unique and the interesting, these pages • Available in print, mobile and digital formats provide an overview of neighboring counties to showcase their charm and authentic rural beauty. Where’s the Book Located? Discover Charlottesville is available as the exclusive local Sponsors publication in over 6,000 lodging guest rooms, 70 area tasting A well-curated collection of the city’s best shopping, dining, rooms, all hospitals’ public areas, all UVA departments’ tours, entertainment, museums, attractions, craft beverages reception areas, the Charlottesville Albemarle Airport and over and more, which provides readers the helpful information 800 area professional organizations’ lobbies and waiting areas. they need to make the most of their visit to the area. Pollak Vineyards 5 2020 Discover Charlottesville Coveted Readership Audience

Permanent placement at over 6,000 guest rooms and over 800 business locations making it available to over 2 million readers.

Hotels: Inn at Meander Plantation Horton Vineyards Affordable Suites of America Inn at James River Brewery Best Western Crossroads Inn Inn at Sugar Hollow Jefferson Vineyards Boar’s Head Inn Inn at the Crossroads Judge Advocate General’s School Comfort Inn Monticello Inn at Willow Grove Keswick Vineyards Comfort Inn Orange Lafayette Inn Kilaurwen Winery Country Inn & Suites Leathers-Snyder B&B King Family Vineyards Courtyard - 29 North Le Bleu Ridge B&B Knight’s Gambit Vineyard Courtyard - University The Iris Inn Loving Cup Vineyard Days Inn The Lewis Catherine House Lovingston Winery Doubletree Hotel Lumpkin’s Restaurant & Motel Misty Mountain Campground Draftsman Hotel Lydia Mountain Lodge & Cabins Moss Vineyards Econo Lodge North Mark Addy Inn Mountain Valley Farm English Inn The Market At Grelen Guest Houses National Ground Intelligence Center Reception Center Fairfield Inn Mountain Valley Farm B&B Ox-Eye Vineyards Fairfield Inn & Suites Nellysford Country Inn Pippin Hill Farm & Vineyards Hampton Inn Charlottesville Oakhurst Inn Pollak Vineyards Hampton Inn & Suites Charlottesville — At the Orchard House B&B Prince Michel Vineyards University Prospect Hill Plantation Inn Pro Re Nata Farm Brewery Hilton Garden Inn Quirk Hotel Reynard Florence Vineyard Holiday Inn – University Rockfish Valley Inn Reason Beer Holiday Inn - Monticello Holiday Inn Express Airport Round Hill Inn Sentara Martha Jefferson Hospital Public Spaces Homewood Suites Rosebrook Inn Septenary Winery Hyatt Place Stay Charlottesville Seven Arrows Brewing Company Inn at Darden The Townsman Signature Aviation @ CHO Airport La Quinta Inn & Suites White Lotus Eco Spa Retreat Starr Hill Brewery Omni Charlottesville WildManDan Beer Centric B&B Stinson Vineyards Quirk Hotel Charlottesville Stone Mountain Vineyards Red Roof Inn Three Notch’d Brewing Company Residence Inn - University Other Locations: Residence Inn – Downtown Adventure Farm & Vineyard UVA Health System Public Spaces Round Hill Inn Afton Mountain Vineyards UVA Medical Center Public Spaces Shenandoah Crossing Resort Albemarle Ciderworks Valley Road Vineyards Sleep Inn Albemarle Tourism & Adventure Center Veritas Vineyard & Winery Staybridge Suites Charlottesville Airport Barboursville Vineyards Virginia Distillery Company Basic City Beer Co. Virginia Wineworks Blenheim Vineyards Vitae Spirits Bed & Breakfasts/Inns: Blue Mountain Barrel House White Hall Vineyards The 1804 Inn at Barboursville Vineyards Blue Mountain Brewery Wineworks Extended 200 South Street Inn Blue Toad Hard Cider at High View Farm Wintergreen Real Estate Office Afton Mountain B&B Bold Rock Hard Cider Wisdom Oak Winery Albemarle Estate Brent Manor Vineyards Wood Ridge Farm Brewery Arcady Vineyard B&B Burnley Vineyards Barn at Edgewood Farm Cardinal Point Winery Cair Paravel Farms & Lodging Castle Hill Cider Plus Cedar Spring Inn Champion Brewing Company 300+ Medical, Dental and Optometric Offices Chesley Creek Farm Charlottesville Albemarle Airport 15+ Veterinarian Offices Chester B&B Charlottesville KOA 30+ Law Offices The Clifton Chestnut Oak Vineyard 60+ Real Estate & Insurance Offices The Cottages At Chesley Creek Farm Cunningham Creek Winery 60+ Financial & Accounting Institutions Devils Backbone Brewing Company Guest Houses Defense Intelligence Agency Reception Center 20+ Senior Living Communities Dinsmore Boutique Inn Delfosse Vineyards 30+ Auto Service Shops and Dealers Fairhill Farm Democracy Vineyards 40+ Hair Salons and Spas Farmhouse at Veritas Devil’s Backbone Brewing Company 15+ Private Schools Fenton Inn Early Mountain Vineyards All Schools at UVA Foxfield Inn Federal Executive Institute Glass House B&B Thatch Winery Golden Horseshoe Inn Weddings Flying Fox Vineyards Guesthouses Reservation Services Gabriele Rausse Winery High Meadows Vineyard Inn Glass House Winery Inn at 400 West High Grace Estate Winery Inn at Court Square Hill Top Berry Farm & Vineyard Peabody Hall (UVA Admissions) Starr Hill Brewery

Virginia National Bank Misty Mountain Camp Resort 7 2020 Discover Charlottesville Multimedia Presentation

www.DiscoverCville.com

The 2020 edition of Discover Charlottesville will be available in the highest quality print, as well as on two distinct online platforms.

Desktop and Tablets Smartphone

• Read our digital flipbook online at anytime • Site is 100% mobile formatted, no app to install • Search and share features • Discovercville.com works on any smartphone • Share a link of the flipbook to anyone • Each sponsor has its own listing which includes some or all of the following features:

• General information such as description, operational hours • GPS Navigation • Click-to-Call • Photos • Email Link • Facebook • Reviews & Ratings • Reservations (if appropriate) • YouTube • Website Link 2020 Discover Charlottesville 8

Full Page Formatted Ad Examples Style 1

Ad Size # of Pictures Text Logo QR Code Full Page Style 1 2 yes yes yes Full Page Style 2 5 yes yes yes Full Page Style 3 3 yes yes yes Full Page Style 4 3 yes yes yes 1/2 Page Horizontal 1 yes yes yes 1/3 Page Vertical 1 yes yes no 1/6 Page Horizontal 1 yes no no

Designed to flow smoothly with editorial features, formatted ads have a clean, sophisticated design that grabs the reader’s attention. • Crisp, editorial looking presentation of your business, highlighting key points all visitors should know about you. • Easy to participate. Just supply photos, logo and a description of your business including contact information. • Saves you money since there are no graphic design fees.

Full Page 1/2 Page Horizontal Formatted Ad Style 4 (one formatted option available)

Items needed for full page formatted ads: Items needed for 1/2 page formatted horizontal ad: • Pictures (between 2-5), 300 pixels per inch • Horizontal picture 4.75” wide by 3” high, • Logo 300 pixels per inch • Advertiser’s name, address, phone number and website • Logo • Style 1 – 175 words (description), 135 words (menu). • Advertiser’s name, address, phone number and website Style 2 – 165 words. Style 3 – 175 words. Style 4 – 200 • 120 words (includes hours of operation) words. (includes hours of operation) 9 2020 Discover Charlottesville

Full Page Full Page Style 2 Style 3

1/3 Page Vertical Formatted Ad 1/6 Page Horizontal Formatted Ad (one formatted option available) (one formatted option available)

Items needed for 1/3 page formatted vertical ad: Items needed for 1/6 page formatted horizontal ad: • Square picture 2.6563” wide by 2.7813” high, • Vertical picture 2” wide by 2.7083” high, 300 pixels per inch 300 pixels per inch • Logo • Advertiser’s name, address, phone number and • Advertiser’s name, address, phone number and website website • 110 words (includes hours of operation) • 65 words (includes hours of operation) 2020 Discover Charlottesville 10

Display Ad Specifications Guidelines • Save all art as high resolution (300 dpi) and four-color AD SIZE TRIM BLEED* NON-BLEED process CMYK only. (Spot colors should be converted to 2 Page Spread 20” x 10” 20 1/4” x 10 1/4” 18 5/8” x 9” process.) Full Page 10” x 10” 10 1/4” x 10 1/4” 8 1/2” x 8 5/8” • Fonts: Use ONLY PostScript Type 1 or OpenType. 1/2 Vertical 4 1/8” x 8 5/8” Outline ALL fonts. • All ads must conform to dimensions above. Do not use 1/2 Horizontal 8 1/2” x 4 3/16” any marks or bleeds. If ads do not conform, the ad will 1/4 Square 4 1/8” x 4 3/16” be modified to fit the appropriate space at the advertiser’s expense. • Apply rich black (C=40 M=30 Y=30 K=100) to large areas Accepted File Formats: Adobe Acrobat .pdf/x-1a of black

* Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. It is very difficult to print exactly to the edge of a sheet of paper, so to achieve this it is necessary to print a slightly larger area than is needed and then trim the paper down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond 2 Page Spread the trim line to give a bleed. Bleed: 20 1/4”w x 10 1/4”h The final size of a printed page after excess edges have been cut off is the trim size. The live area is a safe zone for important text or images. This is an area of your printed piece that is safe from cropping. Keep text and important graphics inside the live area. For two page spreads and full page ads with bleed use 5/8” on left and right sides for spine safety margin.

1/2 Page Horizontal 8 1/2”w x 4 3/16”h 1/4 Square 4 1/8”w x 4 3/16”h

Full Page Bleed 1/2 Vertical 10 1/4”w x 10 1/4”w 4 1/8”w x 8 5/8”h

1/4 Square Full Page Non-Bleed 4 1/8”w x 4 3/16”h 8 1/2”w x 8 5/8”h 11 2020 Discover Charlottesville Technical Information Mechanical Requirements Design Fees • The Discover Charlottesville Book is produced with accepted Display Ads standards for web offset printing (SWOP), using four-color Materials Provided by Advertiser: process inks (CMYK). If advertiser provides advertising that fits ad dimensions there will • Final digital ads should be supplied as PDF/x1-a or Press be no design fee. Quality PDFs with high-resolution transparency flattening. NO PRINTER’S MARKS: including crop marks, bleed marks, If advertiser wishes us to recreate an ad from some of their previous registration marks, color bars or page information. Include all works to fit our ad specifications, design fees may apply. Original fonts subsetted at 100%. native files are helpful (Adobe Design Suite preferred). Needed design elements include high resolution images, fonts, logos, text These files must be created using one or more of the following and a pdf copy of the original ad. software programs only: Adobe InDesign, PhotoShop or Illustrator. Please do not use Microsoft Publisher or Office Original Ad Creation: applications as these do not create acceptable PDFs. If advertiser does not have an example ad that we can reconfigure to our specifications or wishes to create a brand new look, an estimated Build your ads to conform to these specifications at final size. design fee will be provided for original ad creation, photography • Image (photo) files should be 300 pixels per inch in CMYK. and writing. When original ads are created, complete native files One-bit images (such as black and white logos) should be a will be given to client in addition to copyright privileges for other minimum 600 pixels per inch. publications. • Convert all colors to 4/C process colors (CMYK). No Pantone, RGB or Lab Color. If not CMYK, publisher will convert color as Formatted Ads needed and will not be held responsible for any color shift. No design fee. • Check that the maximum total ink cover (TAC) does not exceed 300%. File Delivery • Provide 1/4” bleeds (image beyond trim) in bleed ads. • Keep all live matter 1/4” from the trim on all four sides. • For two page spreads and full page ads with bleed use 5/8” on Electronic: Emailed to [email protected] left and right sides for spine safety margin. • All ads must conform to the specification sheet dimensions. If Mail: they do not, the ad will be modified to fit the appropriate space City Select at the advertiser’s expense. Attn: Judy Bias • Files must be in .zip format if compression software is used. 1140 E High Street • Ad Proofs: We follow industry standards on press. If running Charlottesville, VA 22902 a color ad, you may supply a color proof which will be used to check content not for color matching. Please note that If you have questions, please call 434-220-0020. consumer printers cannot be relied upon to predict press color as the inks used are not true press colors. Advertising Contacts: General Information Bill Morrow City Select is not responsible for, nor does it guarantee the accuracy cell: 434-249-1979 • email: [email protected] or reproduction quality of materials which do not meet these specifications. Changes to supplied materials will be made by Roy Van Doorn publisher only on written instructions from client, and such changes cell: 434-882-5101 • email: [email protected] must be received at least 30 days prior to print date. City Select can accept native files in a limited number of formats (please call Discover Charlottesville for formats). Changes can only be made if the native files, fonts 1140 E High Street • Charlottesville VA 22902 and graphics are supplied. City Select endeavors to comply with all phone: 434-220-0020 • fax: 434-984-9964 advertiser’s changes, however, City Select assumes no responsibility for errors and omissions resulting from such changes. www.DiscoverCville.com DISCOVER Charlottesville®

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