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Prospects, Leads, and Subscribers
PAGE 2 YOU SHOULD READ THIS eBOOK IF: You are looking for ideas on finding leads. Spider Trainers can help You are looking for ideas on converting leads to Marketing automation has been shown to increase subscribers. qualified leads for businesses by as much as 451%. As You want to improve your deliverability. experts in drip and nurture marketing, Spider Trainers You want to better maintain your lists. is chosen by companies to amplify lead and demand generation while setting standards for design, You want to minimize your list attrition. development, and deployment. Our publications are designed to help you get started, and while we may be guilty of giving too much information, we know that the empowered and informed client is the successful client. We hope this white paper does that for you. We look forward to learning more about your needs. Please contact us at 651 702 3793 or [email protected] . ©2013 SPIDER TRAINERS PAGE 3 TAble Of cOnTenTS HOW TO cAPTure SubScriberS ...............................2 HOW TO uSe PAiD PrOGrAMS TO GAin Tipping point ..................................................................2 SubScriberS ...........................................................29 create e mail lists ...........................................................3 buy lists .........................................................................29 Pop-up forms .........................................................4 rent lists ........................................................................31 negative consent -
DMARC — Defeating E-Mail Abuse
CERT-EU Security Whitepaper 17-001 DMARC — Defeating E-Mail Abuse Christos Koutroumpas ver. 1.3 February 9, 2017 TLP: WHITE 1 Preface E-mail is one of the most valuable and broadly used means of communication and most orga- nizations strongly depend on it. The Simple Mail Transport Protocol (SMTP) – the Internet’s underlying email protocol – was adopted in the eighties and is still in use after 35 years. When it was designed, the need for security was not so obvious, and therefore security was not incor- porated in the design of this protocol. As a result, the protocol is susceptible to a wide range of attacks. Spear-phishing campaigns in particular can be more successful by spoofing (altering) the originator e-mail address to imper- sonate a trusted or trustworthy organization or person. This can lead to luring the recipient into giving away credentials or infecting his/her computer by executing malware delivered through the e-mail. While raising user awareness on how to avoid e-mail fraud is recommended, the Verizon Data Breach Investigations Report indicates that more needs to be done. The DBIR report reveals that 30% of all phishing e-mail messages were opened by the recipients and with 12% clicked on the content and executed malicious code. The median time for the first user of a phishing campaign to open the malicious email is 1 minute, 40 seconds. The median time to the first click on the attachment was 3 minutes, 45 seconds. These statistics highlight the risk for an organization on the receiving end of spear-phishing e-mails. -
Delivering Results to the Inbox Sailthru’S 2020 Playbook on Deliverability, Why It’S Imperative and How It Drives Business Results Introduction to Deliverability
Delivering Results to the Inbox Sailthru’s 2020 Playbook on Deliverability, Why It’s Imperative and How It Drives Business Results Introduction to Deliverability Every day, people receive more than 293 billion Deliverability is the unsung hero of email marketing, emails, a staggering number that only represents ultimately ensuring a company’s emails reach their the tip of the iceberg. Why? The actual number intended recipients. It’s determined by a host of of emails sent is closer to 5.9 quadrillion, with the factors, including the engagement of your subscribers overwhelming majority blocked outright or delivered and the quality of your lists. All together, these factors to the spam folder. result in your sender reputation score, which is used to determine how the ISPs treat your email stream. Something many people don’t realize is that to the Deliverability is also a background player, so far in the major Internet Service Providers (ISPs) — Gmail, shadows that many people don’t think about it, until Yahoo!, Hotmail, Comcast and AOL — “spam” there’s a major issue. doesn’t refer to marketing messages people may find annoying, but rather malicious email filled with That’s why Sailthru’s deliverability team created this scams and viruses. In order to protect their networks guide. Read on to learn more about how deliverability and their customers, the ISPs cast a wide net. If a works on the back-end and how it impacts revenue, message is deemed to be spam by the ISP’s filters, it’s your sender reputation and how to maintain a good dead on arrival, never to see the light of the inbox, as one, and best practices for list management, email protecting users’ inboxes is the top priority of any ISP. -
Presentations Made by Senders
SES ���� ��� � �� � � � � � � � ������������� DomainKeys ��������� SPF ��������������������� ���������� ����������������� ������������������������������������������������ Contents Introduction 3 Deployment: For Email Receivers 6 Audience 3 Two Sides of the Coin 6 How to Read this White Paper 3 Recording Trusted Senders Who Passed Authentication 6 A Vision for Spam-Free Email 4 Whitelisting Incoming Forwarders 6 The Problem of Abuse 4 What To Do About Forgeries 6 The Underlying Concept 4 Deployment: For ISPs and Enterprises 7 Drivers; or, Who’s Buying It 4 Complementary considerations for ISPs 7 Vision Walkthrough 5 Deployment: For MTA vendors 8 About Sender Authentication 8 Which specification? 8 An Example 8 Conformance testing 8 History 8 Perform SRS and prepend headers when forwarding 8 How IP-based Authentication Works 9 Add ESMTP support for Submitter 8 The SPF record 9 Record authentication and policy results in the headers 8 How SPF Classic Works 9 Join the developers mailing list 8 How Sender ID works 9 Deployment: For MUA vendors 9 How Cryptographic Techniques Work 0 Displaying Authentication-Results 9 Using Multiple Approaches Automatic switching to port 587 9 Reputation Systems Deployment: For ESPs 20 Deployment: For Email Senders 2 Don’t look like a phisher! 20 First, prepare. 2 Delegation 20 Audit Your Outbound Mailstreams 2 Publish Appropriately 20 Construct the record 2 Deployment: For Spammers 2 Think briefly about PRA and Mail-From contexts. 3 Two Types of Spammers 2 Test the record, part 3 Publish SPF and sign with DomainKeys. 2 Put the record in DNS 3 Stop forging random domains. 2 Test the record, part 2 4 Buy your own domains. 2 Keep Track of Violations 4 Reuse an expired domain. -
Combatting Spam Using Mimedefang, Spamassassin and Perl
Combating Spam Using SpamAssassin, MIMEDefang and Perl Copyright 2003 David F. Skoll Roaring Penguin Software Inc. (Booth #23) Administrivia Please turn off or silence cell phones, pagers, Blackberry devices, etc... After the tutorial, please be sure to fill out an evaluation form and return it to the USENIX folks. 2 Overview After this tutorial, you will: Understand how central mail filtering works. Know how to use MIMEDefang to filter mail. Be able to integrate SpamAssassin into your mail filter. Know how to implement mail filtering policies with MIMEDefang and Perl. Know how to fight common spammer tactics. 3 Outline Introduction to Mail Filtering Sendmail's Milter API MIMEDefang Introduction, Architecture Writing MIMEDefang Filters SpamAssassin Integration Advanced Filter Writing Fighting Common Spammer Tactics Advanced Topics Policy Suggestions 4 Assumptions I assume that you: Are familiar with Sendmail configuration. You don't need to be a sendmail.cf guru, but should know the basics. Are familiar with Perl. Again, you don't need to be able to write an AI program in a Perl one- liner, but should be able to read simple Perl scripts. Are running the latest version of Sendmail 8.12 on a modern UNIX or UNIX-like system. 5 Why Filter Mail? The old reason: to stop viruses. The new reason: to stop spam and inappropriate content. Blocking viruses is easy. Block .exe and similar files, and test against signature databases. Blocking spam is hard, but becoming increasingly important. Organizations can even face lawsuits over inappropriate content. 6 Mail filtering is required for many reasons. In addition to the reasons given on the slide, you might need to filter outgoing mail as well to prevent virus propagation, dissemination of sensitive information, etc. -
Account Administrator's Guide
ePrism Email Security Account Administrator’s Guide - V10.4 4225 Executive Sq, Ste 1600 Give us a call: Send us an email: For more info, visit us at: La Jolla, CA 92037-1487 1-800-782-3762 [email protected] www.edgewave.com © 2001—2016 EdgeWave. All rights reserved. The EdgeWave logo is a trademark of EdgeWave Inc. All other trademarks and registered trademarks are hereby acknowledged. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. The Email Security software and its documentation are copyrighted materials. Law prohibits making unauthorized copies. No part of this software or documentation may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into another language without prior permission of EdgeWave. 10.4 Contents Chapter 1 Overview 1 Overview of Services 1 Email Filtering (EMF) 2 Archive 3 Continuity 3 Encryption 4 Data Loss Protection (DLP) 4 Personal Health Information 4 Personal Financial Information 5 Document Conventions 6 Other Conventions 6 Supported Browsers 7 Reporting Spam to EdgeWave 7 Contacting Us 7 Additional Resources 7 Chapter 2 Portal Overview 8 Navigation Tree 9 Work Area 10 Navigation Icons 10 Getting Started 11 Logging into the portal for the first time 11 Logging into the portal after registration 12 Changing Your Personal Information 12 Configuring Accounts 12 Chapter 3 EdgeWave Administrator -
Set up Mail Server Documentation 1.0
Set Up Mail Server Documentation 1.0 Nosy 2014 01 23 Contents 1 1 1.1......................................................1 1.2......................................................2 2 11 3 13 3.1...................................................... 13 3.2...................................................... 13 3.3...................................................... 13 4 15 5 17 5.1...................................................... 17 5.2...................................................... 17 5.3...................................................... 17 5.4...................................................... 18 6 19 6.1...................................................... 19 6.2...................................................... 28 6.3...................................................... 32 6.4 Webmail................................................. 36 6.5...................................................... 37 6.6...................................................... 38 7 39 7.1...................................................... 39 7.2 SQL.................................................... 41 8 43 8.1...................................................... 43 8.2 strategy.................................................. 43 8.3...................................................... 44 8.4...................................................... 45 8.5...................................................... 45 8.6 Telnet................................................... 46 8.7 Can postfix receive?.......................................... -
Asian Anti-Spam Guide 1
Asian Anti-Spam Guide 1 © MediaBUZZ Pte Ltd January 2009 Asian Anti-SpamHighlights Guide 2 • Combating the latest inbound threat: Spam and dark traffic, Pg. 13 • Secure Email Policy Best Practices, Pg. 17 • The Continuous Hurdle of Spam, Pg. 29 • Asian Anti Spam Acts, Pg. 42 Contents: • Email Spam: A Rising Tide 4 • What everyone should know about spam and privacy 7 • Scary Email Issues of 2008 12 • Combating the latest inbound threat: Spam and dark 13 • Proofpoint survey viewed spam as an increasing threat 16 • Secure Email Policy Best Practices 17 • Filtering Out Spam and Scams 24 • The Resurgence of Spam 26 • 2008 Q1 Security Threat landscape 27 • The Continuous Hurdle of Spam 29 • Spam Filters are Adaptive 30 • Liberating the inbox: How to make email safe and pro- 31 ductive again • Guarantee a clear opportunity to opt out 33 • The Great Balancing Act: Juggling Collaboration and 34 Authentication in Government IT Networks • The Not So Secret Cost of Spam 35 • How to Avoid Spam 36 • How to ensure your e-mails are not classified as spam 37 • Blue Coat’s Top Security Trends for 2008 38 • The Underground Economy 40 • Losing Email is No Longer Inevitable 42 • Localized malware gains ground 44 • Cyber-crime shows no signs of abating 45 MEDIABUZZ PTE LTD • Asian Anti-Spam Acts 47 ASIAN ANTI-SPAM GUIDE © MediaBUZZ Pte Ltd January 2009 Asian Anti-SpamHighlights Guide 3 • Frost & Sullivan: Do not underestimate spam, Pg. 65 • Unifying email security is key, Pg. 71 • The many threats of network security, Pg. 76 • The UTM story, Pg. -
Taxonomy of Email Reputation Systems (Invited Paper)
Taxonomy of Email Reputation Systems (Invited Paper) Dmitri Alperovitch, Paul Judge, and Sven Krasser Secure Computing Corporation 4800 North Point Pkwy Suite 400 Alpharetta, GA 30022 678-969-9399 {dalperovitch, pjudge, skrasser}@securecomputing.com Abstract strong incentive for people to act maliciously without paying reputational consequences [1]. While this Today a common goal in the area of email security problem can be solved by disallowing anonymity on is to provide protection from a wide variety of threats the Internet, email reputation systems are able to by being more predictive instead of reactive and to address this problem in a much more practical fashion. identify legitimate messages in addition to illegitimate By assigning a reputation to every email entity, messages. There has been previous work in the area of reputation systems can influence agents to operate email reputation systems that can accomplish these responsibly for fear of getting a bad reputation and broader goals by collecting, analyzing, and being unable to correspond with others [2]. distributing email entities' past behavior The goal of an email reputation system is to monitor characteristics. In this paper, we provide taxonomy activity and assign a reputation to an entity based on its that examines the required properties of email past behavior. The reputation value should be able to reputation systems, identifies the range of approaches, denote different levels of trustworthiness on the and surveys previous work. spectrum from good to bad. In 2000, Resnick et al. described Internet reputation system as having three 1. Introduction required properties [3]: • Entities are long lived, As spam volumes have continued to increase with • feedback about current interactions is high rates, comprising 90% of all email by the end of captured and distributed, and 2006 as determined by Secure Computing Research, • past feedback guides buyer decisions. -
Email Sender Authentication Development and Deployment
EMAIL SENDER AUTHENTICATION DEVELOPMENT AND DEPLOYMENT (PROJECT CHEESEPLATE) Volume I Technical and Management Proposal pobox.com IC Group, Inc. [email protected] v1.01 20041217 Full Proposal Control Number EB8A Email Sender Authentication OFFICIAL TRANSMITTAL LETTER IC Group, Inc., a New York State corporation, doing business as pobox.com, respectfully submits a proposal in response to solicitation BAA04-17 for Cyber Security Research and Development. It is submitted under Category 3, Technical Topic Area 7, Technologies to Defend Against Identity Theft, for consideration as a Type II Prototype Technology. Solicitation Title: BAA 04-17 Topic Title: Technologies to Defend Against Identity Theft Type Title: Type II (Prototype Technologies) Full Proposal Control Number: EB8A Proposal Title: Email Sender Authentication A companion proposal, Reputation System Clearinghouse (1RGT), is also being submitted under the same category and type. We request that these two proposals be read together. This proposal should be read first. This proposal was authored by Meng Weng Wong, Founder and Chief Technology Officer for Special Projects. He can be contacted at [email protected]. Meng Weng Wong IC Group, Inc. 1100 Vine St Ste C8 Philadelphia, PA 19107 December 15th 2004 EIN: 113236046 Central Contractor Registration: 3EKUCT Email Sender Authentication 2 EXECUTIVE SUMMARY Pobox.com aims to fight phishing by adding sender authentication “Phishing” is a class of high-tech scam that functionality to the Internet email system. First we will build a library uses fraudulent e-mail to deceive consum- ers into visiting fake replicas of familiar to implement a useful set of recently devised anti-forgery specifica- Web sites and disclosing their credit card tions, including ip-based approaches such as SPF and crypto-based numbers, bank account information, Social approaches such as DomainKeys. -
How to Make Sure Your Emails Land in Your Prospects' Inboxes
How to Make Sure Your Emails Land in Your Prospects’ Inboxes How to Make Sure Your Emails Land in Your Prospects’ Inboxes | 1 Table of Contents Why Aren’t My Emails Getting Through? 3 Authentication 5 Permissions 7 Reputation 9 Sender Reputation 9 Cleanliness & Monitoring 10 List Source 10 New Domain Address Warming 11 Review Bounces 14 Monitoring Blacklists 15 Follow the Rules - CAN-SPAM, CASL, GDPR & CCPA 16 Engagement 17 Know Your Audience - Relevance, Frequency & Content Review 17 Unsubscribe Links 18 Conclusion 19 How to Make Sure Your Emails Land in Your Prospects’ Inboxes | 2 Why would my emails never make it to their destination? As we move further into the era of technology, email has become the primary source of professional communication. As a result, bad actors are doing whatever it takes to get you to view their emails. How many members of the Nigerian royal family have contacted you to transfer their fortune to your bank account? In response to more frequent attempts to phish, hack, and send spam, Internet Service Providers (ISPs) are doing everything they can to protect their customers from potentially unsolicited email, ! including blocking bulk email sends from new domains and internet protocol (IP) addresses. It’s important to remember that ISPs are always looking to protect their users (and investors). Because you’re sending emails to reach out to your prospects, these new measures have a direct impact on your ability to have your legitimate emails delivered to the inbox. How to Make Sure Your Emails Land in Your Prospects’ Inboxes | 3 Ultimately it is the practices of your company, and your engagement strategy, that determines whether or not your messages get through. -
WHITE PAPER Email Deliverability Review
WHITE PAPER Email DELIVeraBility REView dmawe are the White Paper Email Deliverability Review Published by Deliverability Hub of the Email Marketing Council Sponsored by 1 COPYRIGHT: THE DIRECT MARKETING ASSOCIATION (UK) LTD 2012 WHITE PAPER Email DELIVeraBility REView Contents About this document ...............................................................................................................................3 About the authors ...................................................................................................................................4 Sponsor’s perspective .............................................................................................................................5 Executive summary .................................................................................................................................6 1. Major factors that impact on deliverability ..............................................................................................7 1.1 Sender reputation .............................................................................................................................7 1.2 Spam filtering ...................................................................................................................................7 1.3 Blacklist operators ............................................................................................................................8 1.4 Smart Inboxes ..................................................................................................................................9