BEHAVIOURAL INSIGHTS KEY CONCEPTS, APPLICATIONS AND REGULATORY CONSIDERATIONS March 29, 2017 INVESTOR OFFICE OSC Staff Notice 11-778 2 OSC Investor Office Behavioural Insights Report OSC Staff Notice 11-778 For questions or comments related to this report, please contact: Tyler Fleming Director, Investor Office
[email protected] 416-593-8092 James (Jason) Stewart Senior Advisor, Investor Office
[email protected] 416-593-2387 Myha Truong-Regan Senior Economist, Research and Analysis Group
[email protected] 416-593-8157 ACKNOWLEDGEMENTS This report was produced by staff of the Ontario Securities Commission, including the primary author James (Jason) Stewart, Tyler Fleming, Myha Truong-Regan, Kevan Hannah, Jason Durham, Denise Morris, Beth Demissie, Domini Canales and Michelle La Fleche. Reviews and other assistances for chapters 1-3 were provided by BEWorks’ Michelle Hilscher, Kelly Peters and Wardah Malik, as well as the University of Toronto’s Dr. Dilip Soman for chapter 1. Insights, feedback and other research were provided by: Paul Adams; Dr. Dan Ariely; Kelly Bidwell; Ravi Dutta; Sarah Edmondson; Dr. Rory Gallagher; Salvatore Gnoni; Stefan Hunt; Dr. Derek Koehler; Elizabeth Hardy; Dr. Julian House; Dr. Jeremy Ko; Dr. Pete Lunn; Clare Marlin; Faisal Naru; Kelly Peters; Matteo Rava; Dr. Odette van de Riet; Dr. Alain Samson; Dr. Dilip Soman; Christian Stenta; Hilary Viney; Geraldine Walsh; Cindy Ward; Damian Yip; Dr. David Yokum. OSC Staff Notice 11-778 OSC Investor Office Behavioural Insights Report 3 TABLE OF 6 Executive Summary 10 Introduction and Report Overview CONTENTS 16 Chapter 1: Setting the Foundations: The core concepts, principles and successes of behavioural insights 17 Why behavioural approaches gained momentum in the public sector 19 Section A: Foundations, milestones and the public sector adoption of behavioural insights 19 I.