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Sky One Full Channel 12 months Brassic Channel Investment Start Platforms Broadcast UK Sky Go Available on request 24th September 2020 On Demand The Opportunity Sky One Proposition A brand now has the exclusive opportunity to align itself as channel A Full Channel Sponsorship partner of Sky One. Sky’s all encompassing entertainment channel. Sky One is one of the few opportunities for a brand to have a real This partnership is available across multiple platforms including “always on” sponsorship with accreditation 24 hours a day, 7 days a Broadcast, On Demand, & through Channel IP Licensing and can be week between linear and VOD. As the biggest channel in our further extended through Activation, Sky Analytics & Sky Advance. entertainment portfolio Sky One offers incredible reach, scale & frequency across apremium channel Sky One is… A Channel for Everyoneto be Entertained! Sky One is there for you to be entertained! It’s a blockbuster, THE NATURAL SHOWMAN entertaining experience bringing viewers a range of the best comedy, Sky One is the perfect host for a bigger, brighter and bolder style of drama and entertainment. Each series will be a rip - roaring, entertainment. For over 20 years it has been delivering the very best entertaining ride; fun, and satisfying but full of twists and turns! Sky TV entertainment; Sky One is and always will be a natural entertainer. One is, and always will be, a natural entertainer, appealing to a wide ranging audience BOLD, MISCHIEVOUS & WITTY Sky One is the spontaneous, cheeky channel. It allows people the More of our ow n content….and more activation opportunities chance to come together away from their busy lives to have some Sky One has heritage in bringing viewers some of our most popular time to be entertained and enjoy moreof thecontent theylove. and highest rating Sky Original comedies & dramas, with the likes of Brassic, Cobra, and Code 404. This year Sky is yet again increasing its HERE TO ENTERTAIN! original productions with 25% more Sky Originals across the Sky One’s purpose is to entertain, At the end of long day (or week!) entertainment portfolio. With our own commissions comes more Sky One is there for its viewers, to put back in what the day has exciting opportunities to activate around ourkey shows! taken out. Sky One Content . Sky One content has 3 core values…fresh, exhilarating &. entertaining. Sky One’s schedule comprises a range of both Sky Original content & the best of the US, with Drama, Comedy and Entertainment that all embody these values skymedia.co.uk @skymediaupdates skymedia The 12 month sponsorship is estimated to deliver… Reach Reach 30” Equiv 30” Imps Media 25m 4.7m 2239 75m £17m Inds Ad 1634 Ad 1634 VOD Value Making the Partnership Work Harder Making the Partnership Work Smarter Activation: Sky Advance: Creating brand awareness and standout amongst the competitive set, driving talkability or increasing purchase intent – whatever the rationale for the sponsorship, off-screen activation can make the partnership work harder! The sponsorship of Sky One can be activated in a variety of ways, for a variety of budgets, dependant on the sponsor brand and their campaign objectives, so please get in touch if this sounds interesting! Sky AdVance isa proposition which enables the extension of the Sky One sponsorship across multiple platforms. Using Sky’s customer data to connect up our media landscape on and off-line, sponsors are able to serve consequential advertising to individuals exposed to the broadcast sponsorship, or target specific audience groups unexposed to of the sponsorship to efficiently build campaign reach. Channel IP license: Additional Investment details available on request As part of the partnership a brand will have the ability to activate through licensing of the Sky One logo. This will enable a sponsor to further cement the partnership across their own communications Sky Analytics: and for promotions and competitions. Sky Analytics enables you to evaluate and plan your sponsorship Extend to ROI: campaign, maximising its effectiveness. By entering into a data Sponsors can extend the sponsorship to Republic of Ireland for an sharing agreement with Sky and matching 1st party data we will be additional investment able to report on your campaign based on your customer segments, Linear Ads ABC1 HWCH Ads 1534 allowing you to best plan your sponsorship creative and/or optimize Actuals 5,602 7,900 5,896 your campaign via Advance & Adsmart 30" equivs 2,409 3,397 2,535 Additional Investment details available on request Coverage % 60.2 66 60 Coverage 000s 883 344 638 OTS 93 119 98 Investment: Available on request Audience Insight Deliveries UK Affluent: Sky One viewers tend to go for premium goods Linear Ads ABC1 HWCH Ads 16-34 and services (113) & they over index for those at Actuals 5,173 5,731 4,745 Director/Senior management level (126) 30" equivs 2,442 2,705 2,239 Coverage % 42 53 44 TV Engaged: Sky One viewers are self confessed TV Coverage 000s 11,919 3,549 6,194 Addicts (143) who watch 20% more TV than the average OTS 123 114 109 adult and actively select the content they love, using on VOD 30” equiv Impressions demand TV services to create their own TV schedule On Demand & Sky Go 75 million (145) Purchases Influenced by Advertising: Sky One viewers Opportunity T&C’s are more likely than the average adult to both be swayed • Investment includes UK sponsorship of Sky One linear, On Demand Pull by advertising in their purchasing decisions (141) and to and Sky Go and Licensing. search the internet for products advertised whist • The ROI sponsorship of Linear, On Demand Pull and Sky Go has not watching TV (129) been included in the asking price but is available for additional investment. Please note that the UK linear sponsorship will be simulcast Sponsorship Accreditation in ROI unless the ROI feed is sold separately. The logo for the UK Delivering analways on presence… sponsor onSky One promos will be carried in ROI regardless of w hether there is a separate ROI sponsor, as these feeds/assets cannot be split Linear: 15” and 5” sponsorship idents across all sponsorable byterritory. content on linear TV. Logo accreditation on all relevant Sky One • Sky Analytics & Sky Advance are subject to additional investment promos 20” & over • Sky Analytics requires sharing 1st party data & signing a data sharing VOD & Online: 15” & 5” idents across all sponsorable Sky One agreement. content on catch up and streamed from Sky Go or watched On • Activation is subject to additional channel approval. • Activation may require additional investment/costs Demand. 15” idents across all sponsorable Sky One Box Sets • The final investment excludes activation creative production, logo streamed on Sky Go or watched On Demand. Logo accreditation changes, independent research and is subject to brand, channel and on all sponsorable Sky One show tiles on Sky.com compliance approval skymedia.co.uk @skymediaupdates skymedia.
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