Current Scenario and Future Prospective of Pesticides (Targa Super) on Peppermint Crop” Undertaken For

SUMMER PROJECT

“Current scenario and future prospective of pesticides (Targa Super) on peppermint crop” Undertaken for

Dhanuka Agritech Ltd,Gurgaon

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

For the award of the degree of

Master of Business Administration-Agribusiness

(2012-2014)

Under the Guidance of: - Submitted by:-

Mr. Rajeev Kumar Shreedutt Upadhayaya

Regional manager (Uttar Pradesh) MBA-Agribusiness (2012-14)

Declaration

I Shreedutt Upadhyaya, Post Graduate student of Master of Business Administration-Agribusiness2012-14 batch, from Faculty of management study of Banaras Hindu university, Varanasi hereby declare that this project report titled, “Current scenario and future prospective of pesticides (Targa Super) on peppermint crop.” is an original study and has been carried out by me as a part of summer project under the guidance of Mr. Rajeev Kumar (Regional Manager) in Dhanuka Agritech Ltd,Gurgaon

I further declare that no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. I have worked for two months on our summer project as required under manual of policies of our institute.

Place: Shreedutt Updhayaya Date: MBA (Agribusiness)

CERTIFICATE

TO WHOM IT MAY CONCERN This is certify that Mr. Shreedutt Updhayaya student of Master of Business Administration-Agribusiness2012-14 batch, from Faculty of management study of Banaras Hindu university, Varanasi has satisfactorily completed his project work from 06/05/2013 to 06/07/2013 in Dhanuka Agritech Ltd,Gurgaon

He has undertaken the project of “Current scenario and future prospective of pesticides (Targa Super) on peppermint crop.” and has submitted the same to us. While during this project work we found that he is a sincere, enthusiastic and practical student. We wish him all success in his future professional carrier.

Mr. Rajeev Kumar (Regional Manager) Dhanuka Agritech Ltd. Gurgaon

ACKNOWLEDGEMENT

No creation in this world is a solo effort. Neither is this project report.

My sincere gratitude to Mr.Rajeev Kumar, Regional Manager of the company, who gave me the opportunity to do summer internship in Dhanuka Agritech Limited, Gurgaon.

I express my deepest thanks and gratitude to my project guide Mr. Ashok Pandey, Senior Marketing Officer (Faizabad), Dhanuka Agritech Limited, for providing me a wonderful opportunity and learning environment during the course of my internship. This project is a result of his teaching, encouragement and inputs in the numerous meetings he had with me, despite his busy schedule.

My special thanks to Marketing representative and Field assistant of Dhanuka Agritech Limited, for their constant support during the project.

I convey my sincere gratitude to Prof. R. K. Pandey , Head & Dean, Faculty of Management Studies, Banaras Hindu University and Mr. Taruna Singh, Training co-ordinator for providing me an opportunity to undergo this summer internship.

Place: Varanasi Shreedutt Updhaya MBA(AB)

FMS BHU

TABLE OF CONTENTS

1. Introduction

1.1 Overview

1.2 Problem Identification

1.3 Objective Study

1.4 Overview of Study Areas

2. Peppermint

1. General background on the plant

2. Diseases Common to the Mint Plant

3. Company Profile

3.1 Introduction

3.2 Products

3.3 SWOT Analysis

4. Research Methodology

5. Finding

6. Data analysis

7. Conclusion

8. Suggestions and Recommendations

9. Annexure

9.1 Annexure: Schedule for Distributer

9.2 Annexure: Schedule for Retailers

9.3 Annexure: Schedule for Farmers

10. Bibliography 6

1,INTRODUCTION

1.1 Overview

 Agriculture continues to be a key component of our economy. Even as the contribution of agriculture to India’s GDP has dropped to less than 20%, more than half of India’s population – nearly three-fourths of India’s rural population – still remains engaged in this sector.

 Agriculture sector alone contributes 14.2% to the GDP. We have achieved record foodgrain production for 2010-11.Which stands at highest level of 235.88 million tonnes showing growth of 8.14% over the production level of 2009-10.  Although agriculture sector still needs to be on boom if the country like India wants to feed its increasing population. To achieve high yield in food crops, Indian growers need to be aware about the latest development in this sector. Effective and judicious use of pesticides, improved seed varieties and other inputs is good mean to achieve high production with quality produce. Population in India is increasing @ 2% per annum. If the production of paddy,wheat and sugarcane and other crops does not increase there is a possibility that India might have to import these crops like it did in case of wheat in the year 2006 to meet the demands of its ever growing population. Due to increasing regular pest attack is causing uneconomical for farmers to cultivate crops.  The losses caused by different pests and monitory losses incurred as a result of loss is furnished below :- Loss caused (in Pests Monitory loss in crores (Rs.) percentage) Insects 20 1200 Storage Pests 7 420 Diseases 26 1560 Weeds 33 1980 Rodents 6 360 Miscellaneous 8 480 Total 100 6000 7

Source : Pesticide Information April - June, 1995.

 To control this maximum loss by insects and to make cultivation economical for farmer application of insecticides is only answer which can help them in increasing yield by 25% to 30%. 1.2 Problem Identification

 The pesticides industries in India going through rapid changes and facing huge challenges in the market as there is the presence of other companies or other competitors which includes local players, national players and international players(companies).There is neck to neck fight and a cut throat competition in pesticides and seed market, so this study will give benefit Dhanuka Agritech Limited to knowing the status of competition in districts of CHHATTISGARH,the nearest competitors in the area, the expectation of retailer and farmer, the use of pesticides and the areas where company can improve sale of Targa super. For any company to tap this growing market it is essential to analyse the potential of the market and make effective promotion activities.

1.3 Objectives

 To find out the present practice in general which the farmers are using forcontrolling weeds on Peppermint.  To find out total area of peppermint in Faizabad.  To determine which type of pesticides are maximum used by the farmer.  To find out the quantity level of pesticides that farmer uses.  To find out the usage of pesticides (in terms of quantity) depending on the pests attack on land.  To find out effectiveness of the pesticides against the target organism.  To know the beginning of use the pesticides by the farmer.  To find out Satisfaction level of the farmers with use of pesticides. 1.4. Overview of study area:-

In the present scenario the project is done in Faizabad district. 8

Faizabad district is one of the 71 districts of Uttar Pradesh state in northern India. Faizabad city is the administrative headquarters of this district. The district occupies an area of 2,764 km². The district had a population of 2,468,371 at the 2011 Census.

 The Map showing the National Highway, Major roads, other Roads, District Headquarter, Town, etc in the Faizabad District, Uttar Pradesh

Demographic

According to the2011 census Faizabad district has a population of 2,468,371, roughly equal to the nation of Kuwaitor the US state of Nevada. This gives it a ranking of 178th in India (out of a total of 640). The district has a population density of 1,054 inhabitants per square kilometre (2,730 /sq mi) . Its population growth rateover the decade 2001-2011 was 18.16%.Faizabad has asex ratio of 961 females for every 1000 males, and a literacy rate of 70.63%. 9

Faizabad is a district in Pradesh encompassing a total area of 2,643sq.km. Agriculture is the main stay of the district. The crops which are mainly grown here are sugar cane, tilhan,peppermint and some important food grains. Faizabad entertains the tourists with its must-see destinations like Gulab Bari, Guptar Ghat, Military Temple and Maqbura.

History

The city of Faizabad originally known as Fyzabad, is situated in Eastern India, in Uttar Pradesh State, on the bank of River Saryu, about 130 k.m. east of Lucknow. The city was founded by Ali Vardi Khan, nawab of Bengal (1676-1756) in 1730. The foundation of Faizabad was laid by Saadat Khan, the second Nawab of Awadh. His successor Shuja-ud-daula made it the capital of Awadh. Faizabad as a township, developed about 220 years ago. Safdar Jang, the second nawab of Avadh (1739-54), made it as his military headquarters. His successor Suja-ud-daula built a fort here. It was known as Chhota Calcutta, now the fort has ruined. He built the Chowk in 1765 and subsequently built the Anguribagh and Motibagh to the south of Faizabad and Asafbagh and Bulandbagh to the west of the city. During the reign of Shuja-ud-daula, Faizabad attained such a prosperity which it never saw again. The Nawabs graced Faziabad with several beautiful buildings, notable among them are the Gulab Bari, Moti Mahal and the tomb of Bahu Begum. Gulab Bari is a beautiful building of fine architecture, standing in a garden surrounded by a wall, approachable through two large gateways. These buildings are particularly interesting for their assimilative architectural styles. Shuja-ud-daula's wife was the well known Bahu Begum, who married the Nawab in 1743 and continued to reside in Faizabad, her residence being the Moti- Mahal. Close by at Jawaharbagh lies her Maqbara, where she was buried after her death in 1816. It is considered to be one of the finest buildings of its kind in Avadh, which was built at the cost of three lakh rupees by her chief advisor Darab Ali Khan. A fine view of the city is obtainable from top of the begum's tomb. Bahu Begum was a woman of great distinction and rank, bearing dignity. Most of the Muslim buildings of Faizabad are attributed to her. From the date of Bahu Begum's death in 1815 till the annexation of Avadh, the city of Faizabad gradually fell into decay. The glory of Faizabad finally eclipsed with the shifting of capital from Faizabad to 10

Lucknow by Nawab Asaf-ud-daula.Faizabad is a place of sugar refineries and mills for extracting oil from seeds. It is a market center for the produce of the surrounding area, including grain, oilseeds, cotton, and tobacco. A hydroelectric plant is located nearby. The ruins of the ancient town of Ajodhya, with the modern town standing nearby, are located across the river and form a part of Faizabad. Ayodhya, which is among the principal religious centers of India, is an important place of Hindu pilgrimage. Faizabad is a small developing city, here you can have fun of both the worlds of the town as well as the village if you go outside the city you will find lots of fields with plenty of crops.

This small town have lots of educational institutions including Dr. Ram Manohar Lohia University and Narendra Dev Agricultural University. There are several inter colleges for boys Government Inter College, SSV Inter college, Anil Saraswati Inter College, Adarsh Inter College, Raj Karan Inter College, Maharaja Inter College and Forbes Inter College; for girls Govt. Girls Inter College, Arya Kanya Inter College, Tulsi Kanya Inter College, Canossa Convent. Education for boys as well as girls is also available in Jingle Bell, Tiny Tots and in few other schools too. Tourist Place are, Gulab Bari, Maqbara , GuptarGhat, Hanuman Garhi and a lots of tourist places are in Ayodhya about 6 km. away from Faizabad.

The Climate of the district may be treated as normal. The effect of rains, winter and summer are not very harsh. So a pleasant whether remains throughout the year. Usually the summer expands from april to July, the rainy season from August to September and the winter from October to March.

RAINFALL :

Rainfall Normal : 1035 mm.

TEMPERATURE :

Maximum 43.7 °C

Minimum 1.0 °C

Faizabad Place