Brand – design guidelines Contents
The NatureScot brand 1 Our logo 2 Logo variants 3 Colour palette (excluding web use – see page 19) 4 Typography – Fonts 5 Typography – Layout and usage 6 Typography – Hierarchy 7 Using our logo – Logo position 8 Using our logo – Logo size 9 Using our logo – Exclusion zone 10 Using our logo – Partnership pojects 11 Our logo – exceptional situations 12 Signage 13 NatureScot sub brands 14 National Nature Reserves 15 Imagery – photography 16 Imagery – infographics 17 Websites 18 Website colour palette 19 Accessibility and the NatureScot brand 20 Further information 21
2 The NatureScot brand
The NatureScot brand will help NatureScot’s purpose and goal Connecting people and nature position our organisation at the NatureScot is Scotland’s nature agency Restoring and growing Scotland’s forefront of the Scottish Government’s with 30 years’ experience advising the biodiversity starts with us all. NatureScot biodiversity policy and ensure that Scottish Government. We work to enhance will strengthen our understanding the focus is on ‘nature’. our natural environment and inspire the and connection to Scotland’s natural people of Scotland to care more about environment, focusing on the diversity of Our brand is bold, unambiguous, it. We will be indispensable to Scotland’s nature where we live, work, visit, heal and unpretentious and recognisable. ‘green recovery’ from Covid-19, stimulating play. NatureScot will work with partners to a revival that secures resilience through make that connection with nature, triggering a nature-rich future for Scotland and an a decade of ecological growth – and effective response to the climate emergency. widespread joy in the wonders of the natural This means that by 2030, Scotland will be world – from the mountain tops to our recognised as a world leader in looking after coasts and seas, from our urban landscapes and enhancing nature. to the most remote parts of Scotland, from window boxes, gardens and parks, to our Our organisational strengths NatureScot believes that a nature-rich future, lochs and glens. where everyone is involved, will make us all – Passion happier, healthier, wealthier and more equal. That means that as Scotland recovers from – Inspiration Covid-19, our natural world will be at the – Expertise heart of the nation’s well-being. NatureScot’s response will focus on connecting people and nature, and tackling biodiversity loss and the climate emergency with large and small scale nature-based solutions. Working in partnership, these solutions must be bold, innovative, for everyone, built on sound science, entirely ethical and drivers of green economic growth.
1 Our logo
Our logo combines our name, dual-language strapline and avatar.
Our avatar represents Scotland’s land and waters within a wind-swept saltire, forming a leaf shape. Everyone will see it slightly differently and take from it what they will - rivers, paths, hills, lochs and seas.
Our colours are fresh, positive and contemporary, reinforcing our approachability and the aim to connect people with nature. The colours are taken directly from elements of Scotland’s landscapes and nature.
2 Logo variants
The different elements of our logo can be The full version of our logo consists of the used independently depending on situation avatar, name and strapline in either colour or and context. white. You should use the full logo wherever possible. It describes our remit and fulfils our commitment to the Gaelic Language Act.
The full white version has been created for use on a coloured or photographic background where the full colour version would not stand out.
The simple version of the logo – avatar and name – should only be used where our logo needs to appear at a small size (as part of a list of partners for example) to avoid legibility problems.
Download the logos from the Brand page on our website
3 Colour palette (excluding web use – see page 19)
Our nature-inspired colour palette consists Logo colours Text colour of the logo colours, neutral and vibrant colour collections along with their tints and a text colur. These should be used for all NatureScot communications under both the main brand and the sub brands.
Each swatch shows the PANTONE (PMS) PMS 646 PMS 376 PMS 418 colour, CMYK, RGB ans HEX values. 65-34-2-1 48-0-100-1 59-48-58-44 94-139-191 133-190-0 It includes a 50% tint. You can use any % tint. 80-83-76 #6093ca #99c11b #56564b To keep a sense of coherence, aim to keep to one, or a maximum of two, highlight colours Neutrals within a document. Tints of the same colour are counted as one colour.
PMS 7539 PMS 418 PMS 4168 41-31-35-10 59-48-58-44 82-38-48-60 141-143-143 80-83-76 37-71-73 #9a9b96 #56564b #164446 Vibrants
PMS 3566 PMS 7698 PMS 4059 PMS 173 PMS 390 [CMYK and RGB colour values are taken 83-100-0-16 74-35-18-18 1-94-61-12 0-83-99-4 20-0-100-8 from Color Bridge Coated swatch book 72-43-116 65-116-147 191-46-72 207-69-39 182-191-0 2019] #4d1f74 #3c799c #cf2441 #e04411 #d0cf00
4 Typography – Fonts
Our logo font – Gotham – is at the same time solid, modern, accessible and friendly.
Gotham should be used for all professionally designed work whether internal or carried out by design contractors.
For in-house communication products you should use Calibri when Gotham is not available. The calibri font works well alongside the NatureScot brand.
5 Typography – Layout and usage
Alignment Line spacing/leading Hyperlinks NatureScot typography should be ranged In InDesign body text should be set to Auto Use the Medium weight of the body text for left. This provides the eye with a natural leading (120%). hyperlinks rather than underlining. starting point for each line and helps to create clear and legible text. Type sizes and weights Bullet points NatureScot typography must not be ranged right, justified, or set exclusively in italics. To keep the simplicity of the design aim to Use en dashes as bullet points. use as few sizes and weights as possible. – Mac : Option + minus Paragraph spacing Owing to its short ascenders and descenders, Gotham sits ‘large on the body,’ – PC : Ctrl + minus on numeric keypad Paragraphs should be separated by a single appearing bigger than expected at text sizes line space equal to the size and leading of so you can use smaller sizes than you would Character Spacing the text. normally without loss of legibility. For this The space between a heading and the next reason 10pt is the suggested body text size In Adobe InDesign, NatureScot typography paragraph should be equivalent to one line for the equivalent of an A4 document. should be set to Optical which ensures of the smaller text. comfortable character spacing.
The space between the end of a section and Case Rules the next heading should be equivalent to Always set type in Sentence case (upper and two lines of the body text. lower case). All cap headings can be used in (As opposite) A fine rule can be a useful posters or banners for small amounts of text. device to break up sections of text. Keep it the same colour as the text and use a .25pt This page is aimed primarily at designers Do not use italics except for publication weight so it doesn’t overpower the layout. using design software however the same titles and foreign language words. rules apply to work being produced in MS applications using the Calibri font. Do not underline text.
MSOffice templates in the NatureScot brand are available for reports and Powerpoint Type colour presentations. You can find these in the Use PMS 418 (this colour) as a more friendly MSOffice Templates folder on your PC alternative to black for body text colour. desktop.
6 Typography – Hierarchy
Main heading 20pt Bold
Sub heading 14pt Book
Introductory paragraph – Optum 12pt Book dendi voloreritati aut excerum intus rem adia sam.
Body text – sequiam dolor repedis erchillore 10pt Book nonsequas alitatibus aut od qui ilit, quis arum ut eum quunt magnimusam, te.
– Bullet points – conet eum esequaspelit milicim officabor mint voluptat. – Riae dit etur audandebitis consed qui ut aut sint, quas quas. Et este dic te liqui ut et fuga. Feruptas et, te pore vit, sunt estrum quia ium volorem eatestis enti bla aut el ipsae perum alitaquos nitatiisto bea nus, quidel eatesto etur aut aliatus adis ma dolore www.hyperlink. 10pt Medium
These guidelines are for a document created at A4 size using the Gotham font. The relative proportions between type sizes will Caption 8pt Medium continue to work on larger scale items.
7 Using our logo – Logo position
To ensure prominance for our organisation, Examples showing alternative logo positions our logo must be positioned at the very top left or bottom left corner on all NatureScot comunication materials.
All other text should be aligned to the left-hand edge of the type in the logo (as opposed to the left-hand edge of the avatar).
The logo should always be the very first or last element with nothing above or below. The area to the right of the logo should be left clear.
The essentials of the How to get hold of the code The essentials of the How to get hold of the code Scottish Fossil Code Scottish Fossil Code The full Scottish Fossil Code provides detailed Scottish The full Scottish Fossil Code provides detailed Scottish advice on best practice in the collection, advice on best practice in the collection, Seek permission identification, conservation and storage of fossil Seek permission identification, conservation and storage of fossil In practice, common fossils and small specimens found in Scotland. FossilIn practice, common Code fossils and small specimens found in Scotland. Fossil Code geological specimens have traditionally geological specimens have traditionally The Scottish Fossil Code is available to view and The Scottish Fossil Code is available to view and been collected without permission and download from the NatureScot website been collected without permission and download from the NatureScot website usually without hindrance. However, you www.nature.scot usually without hindrance. However, you www.nature.scot are acting within the law if you obtain are acting within the law if you obtain permission to extract, collect and retain permission to extract, collect and retain fossils. fossils.
Access responsibly Access responsibly Consult the Scottish Outdoor Access Consult the Scottish Outdoor Access Corporate banner Code prior to accessing Projectland. Be aware banner Code prior to accessing land. Be aware that there are restrictions on access and that there are restrictions on access and collecting at some locations protected by collecting at some locations protected by statute. statute.
Collect responsibly Collect responsibly Exercise restraint in the amount collected Exercise restraint in the amount collected and the equipment used. Be careful not and the equipment used. Be careful not to damage fossils and the fossil resource. to damage fossils and the fossil resource. Record details of both the location and Responsible fossil collecting. ©NatureScot Record details of both the location and Responsible fossil collecting. ©NatureScot the rocks from which fossils are collected. the rocks from which fossils are collected.
Seek advice Local office contact details are available from our Seek advice Local office contact details are available from our If you find an exceptional or unusual fossil website www.nature.scot If you find an exceptional or unusual fossil website www.nature.scot do not try to extract it; but seek advice do not try to extract it; but seek advice Cover: Ammonite fossil in a beach cobble from Northeast Skye. Cover: Ammonite fossil in a beach cobble from Northeast Skye. from an expert. Also seek help to identify © Colin MacFadyen/NatureScot from an expert. Also seek help to identify © Colin MacFadyen/NatureScot fossils or dispose of an old collection. fossils or dispose of an old collection. ISBN: 978-1-85397-548-6 ISBN: 978-1-85397-548-6 Label and look after TCP1K0220 Label and look after TCP1K0220 Collected specimens should be labelled Collected specimens should be labelled and taken good care of. and taken good care of.
Donate Donate If you are considering donating a fossil or If you are considering donating a fossil or collection chose an accredited museum, collection chose an accredited museum, or one local to the collection area. or one local to the collection area.
1/3 A4 leaflet front and back cover
8 Using our logo – Logo size
Logo size
The following sizes will ensure consistency in our materials. These sizes are for the full logo.
Production size Logo width 1/3 A4 40mm A5 45mm A4 55mm A3 65mm A2 75mm A1 85mm Corporate banner The logo width is measured from edge to edge of the type. (NB The left-hand tip of the avatar is fractionally outside this measurement so will appear in the (for 850mm wide banner) 488mm margin.)
The full logo should never be used any smaller than 30mm wide.
Download the logos from the Brand page on our website
9 Using our logo – Exclusion zone
To allow the logo to be clear no text or 33% of graphic elements should appear within height the zone to keep a neutral and uncluttered 33% of background. Exclusion zone height The minumum exclusion zone is 33% of the logo height all round.
To help you keep the correct exclusion zone, the logos you download include the exclusion zone.
33% of zone Exclusion zone Exclusion Height height Exclusion zone
33% of height
Download the logos from the Brand page on our website
10 Using our logo – Partnership pojects
In equal partnership projects the logos of all organisations should have equivalent prominence. It is important to allow enough space between the different logos. Follow the exclusion zone rules from the previous page.
Sometimes NatureScot will be one of several partners being credited which can mean it Parnership working logos using correct exclusion appearing at a small size. In this instance, zone. so that all text is legible, you should use the simple logo version without the strapline. The minimum size it should appear is 20mm wide – see example below right.
Example of multiple partner project where the simple verson of the NatureScot logo should be used.
11 Our logo – exceptional situations
The first choice of logo should always be Social media the full version – colour or white. However opposite are some exceptions to this. Please To fit the requirements of social media we contact a memeber of the Comms team have created a circular badge version of our if you think you have a requirement for a logo. different format of logo.
Website banner
12 Signage
Our signage will be gradually updated to the Use the exclusion new brand over the next three years. New zone rules to position the logo with the NatureScot external signs should use the edge of the sign. (See white version of the logo on NatureScot blue page 10). (PMS 646).
Every office will have different requirements and will need to be looked at on an individual basis but should aim to use one of our existing logo formats. Always position the In shared offices we may be required to logo in the top left supply our logo to fit the format of an corner and align any other text with the existing sign system. For slatted systems the left-hand edge of the linear version of the logo should be used. logo type. For any other format the regular full logo should be used.
Office name in Gotham Book, white. Gaelic name, if appropriate, 30% PMS 646.
Linear version of the logo for use on a slatted signage system.
13 NatureScot sub brands
Our two ‘sub brands’ are part of the NatureScot family but have their own logo and colour scheme. The NatureScot logo positioning, size, and exclusion zone rules also apply to the sub brands.
The two sub brands use the same colour palette, fonts and design style as the natureScot brand. PMS 444 PMS 376 NatureScot 54-35-35-17 48-0-100-1 113-124-132 133-190-0 Green Infrastructure #78868a #99c11b
PMS 7447 PMS 376 Peatland 67-76-7-19 48-0-100-1 93-71-124 133-190-0 #624581 ##99c11b ACTION
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nnr.scot
Watching seals at Newburgh at seals Watching fritillary green Dark
Sandwich tern Sandwich
area as a sanctuary while the birds are there. are birds the while sanctuary a as area around between June and August. and June between around
their nests from foxes, and keep the nesting nesting the keep and foxes, from nests their patterned like intricate stained glass. They’re They’re glass. stained intricate like patterned
the female. We take special care to protect protect to care special take We female. the more likely to see the colourful orange top sides, sides, top orange colourful the see to likely more
courtship ritual, with the male offering fish to to fish offering male the with ritual, courtship the under sides of its wings are green: you’re you’re green: are wings its of sides under the
sea. These elegant birds have an enchanting enchanting an have birds elegant These sea. and butterflies like the dark green fritillary. Only Only fritillary. green dark the like butterflies and
nest in their hundreds in the dunes near the the near dunes the in hundreds their in nest The heathland flowers are wonderful for moths moths for wonderful are flowers heathland The
sandwich terns on Scotland’s east coast: they they coast: east Scotland’s on terns sandwich
Dunes with marram grass marram with Dunes
has the largest breeding population of of population breeding largest the has
people to live here, it’s great for birds. Forvie Forvie birds. for great it’s here, live to people
But if the shifting sand makes it difficult for for difficult it makes sand shifting the if But
from the water. the from
seals, while their curious faces watch you watch faces curious their while seals,
the beach here allows you to enjoy watching the the watching enjoy to you allows here beach the
near Newburgh golf course. A short walk onto onto walk short A course. golf Newburgh near
river are best enjoyed from the opposite shore, shore, opposite the from enjoyed best are river
Resting seals hauled out at the mouth of the the of mouth the at out hauled seals Resting
in jewel-like wild flowers. wild jewel-like in wooing sounds. sounds. wooing
sites in Scotland. In summer the heath is covered covered is heath the summer In Scotland. in sites eider ducks on the water and delight at their their at delight and water the on ducks eider
Nationalkirk Forvie Nature Reserves environment for which Forvie is one of the best best the of one is Forvie which for environment In spring and summer, you might see flocks of of flocks see might you summer, and spring In
of walkers meet in the ruins of the kirk. the of ruins the in meet walkers of ground, creating coastal heathland: another another heathland: coastal creating ground, the Waulkmill Hide or the Riverview car park. park. car Riverview the or Hide Waulkmill the
sometime in the 1400s: now only congregations congregations only now 1400s: the in sometime plants and low shrubs cover this more stable stable more this cover shrubs low and plants redshank and shelduck. Watch for them from from them for Watch shelduck. and redshank
coast at Rockend. It was swallowed by the dunes dunes the by swallowed was It Rockend. at coast bind the shifting grains. Gradually, flowering flowering Gradually, grains. shifting the bind estuary a vital winter food source for birds like like birds for source food winter vital a estuary
Later, a small village stood just inland from the the from inland just stood village small a Later, tussocks of marram grass take hold, their roots roots their hold, take grass marram of tussocks are full of shellfish and worms, making the the making worms, and shellfish of full are
mounds of shells or middens they left behind. behind. left they middens or shells of mounds constantly, moved by the wind and tide. Where Where tide. and wind the by moved constantly, habitat in Britain. The mudflats and saltmarsh saltmarsh and mudflats The Britain. in habitat
dunes there are traces of their lives, like the the like lives, their of traces are there dunes in the country. The great waves of sand change change sand of waves great The country. the in it’s one of the most natural examples of this this of examples natural most the of one it’s
hunted here before the sands came. Among the the Among came. sands the before here hunted is one of the largest, most natural dune systems systems dune natural most largest, the of one is wide estuary of the river Ythan. Like the dunes, dunes, the Like Ythan. river the of estuary wide
Stone Age and Bronze Age people lived and and lived people Age Bronze and Age Stone Dune landscapes are amazing places, and Forvie Forvie and places, amazing are landscapes Dune Forvie’s other special environment is the the is environment special other Forvie’s
The National Nature Reserves (NNRs) have Getting there Welcome to Forvie dual branding. National Nature Reserve Welcome to Forvie National Waterside car park is 1.5 miles / 2.5km north of Newburgh on the A975. The Forvie Centre is Nature Reserve, managed by 3.4 miles / 5.5km further north, just outside the NNRs are theNatureScot. places where our workvillage is of Collieston. There is a frequent bus service between Aberdeen and Peterhead via Cruden Bay.
immediately visible to the public so it is Key 3 0 Collieston Shifting sands blown into towering 0
Y 9
B A
Forvie B
Need to know N
You are here E Forvie Centre D
dunes, a wide estuary of mudflats, U R
During bird nesting season (April to July) we C Parking O Cotehill Loch Sand Loch important that NatureScot is associated with National Nature Reserve T ask you to keep any dogs under close control, open heathland dotted with Toilets especially in the eider zone and do not enter the the managementsummer orchids, of these a home to special places and Information centre ternery area. Please follow the requests on any Wander through the towering Information
thousands of birds. Forvie is one notices you see and keep your distance from sand dunes at Forvie and F
Paths O R
with positive visitor experiences. Therefore,seals, allowing them to rest at any time of year. V I discover a landscape moved E A of Scotland’s most dramatic B 9 U Picnic area 7 R 5 Hackley N Forvie Moor and moulded by the wind. Bay although NNRsstretches have of coast. their The wind own and logo this Viewpoint TO ELLON Listen for the gentle cooing of eider ducks Waulkmill the tide are in charge here, and Hide on the neighbouring Ythan Estuary. Nature’s other highlights here include spring flowers comes secondaryit’s a great place to theto blow NatureScot the logo. Riverview on the sea cliffs, the summer acrobatics of Rockend diving terns, and huge gatherings of geese
R i v Forvie Kirk cobwebs away! e and waders in winter. Seals resting at the T r O E Y L t mouth of the river are best enjoyed from the L O h N a North For more information please contact: n opposite shore near Newburugh. However we continue to use the existing Sea Tel: 01358 751 330 Sleek of Tarty Waterside
Meikle Tarty Need to know successful design style of the NNR leafletsSupport this NNR at nature.scot/donate-nnr During bird nesting season (April to August) we ask you to keep any dogs under close control, Y t h Seal watching a especially in the eider zone, and do not enter n E stu the ternery area. Please follow the requests on ary Ternery and orientation panels. Please refer to Scotland’s National Wildlife watching any notices you see and keep your distance from Nature Reserves seals, allowing them to rest at any time of the year. Historic structure Please follow the Scottish Outdoor Access Code. Newburgh the NNR style guide for detailed design Limited mobility Golf Course More... Bus NatureScot manges Forvie National Nature NewburghA 9 7 Reserve. For information call 01358 751 330 or 5 Refreshments search the internet for ‘Scotland’s National Nature 0 information. 00 kilometres 9 0 1 B Reserves’. A950 Foveran Links Turriff Accommodation Support this NNR at
N Peterhead 0 miles 1 E E A947 D www.nature.scot/donate-nnr R E B A Huntly O T Ellon Sand Loch Trail Cliff Trail via Hackley Bay Dune Trail Heath Trail A975 This path leads from the Forvie Centre to the Hackley Bay is a stunning hidden bay and makes This path goes from the estuary through dramatic This circular trail meanders through quiet A920 Sand Loch and back. Look out for tufted ducks a great extension to either the Dune or the Heath dunes and onto the wide open beach before heathland with the ground carpetted in heather, and gulls on the water and enjoy the views from Trail. passing the Forvie Kirk ruins, engulfed by sand crowberry and lichens. The best time for wild Forvie NNR the seats. in a storm. For an easier option follow the path flowers is May and June. If you get tired, a A varied path with 1 mile / alongside the estuary “there and back”. shortcut gives a shorter route of 1.4 miles (2.2 km). Oyne Inverurie Gravel path with some 1 mile / narrow, uneven and 1.7 km
A90 loose stone. One 1.7 km muddy sections. Short Allow A rough, mostly grass 3.5 miles / A varied path with 2.1 miles / narrow gate (95cm Allow boardwalks with ¾ hr and sand route, muddy 5.7 km gravel surface, uneven 3.4 km width). One short ¾ hr hand-rails over the and narrow in places. Allow sand and grassy (circular Alford moderate slope and wettest sections. A One burn crossing. 2 ½ hrs sections and with some route) several gentle slopes. few short steep slopes Slopes ranging from wet, muddy patches. Allow 1 ½ Occasional seats. including uneven steps long and gentle to Narrow sections and hrs A994 ABERDEEN (pitching) down to the short and steep. Seats A980 several short slopes. beach. at 200m and 800m.
A93 0 10 mls Aboyne Eider duck Banchory 0 10 20 kms Stonehaven nature.scot Map by Fitzpatrick Woolmer, photos by Niall Benvie, Laurie Campbell/SNH, Lorne Gill/SNH, David Whitaker and Ron Macdonald. and Ron Whitaker David Gill/SNH, Lorne Laurie Campbell/SNH, Niall Benvie, by photos Woolmer, Fitzpatrick Map by ISBN: 978-1-85397-852-4. Heritage 2017. Natural © Scottish number 100017908. Licence Survey – Ordnance 2012 copyright © Crown All map data
NNR leaflet cover NNR orientation panel
15 Imagery - photography
Using the right picture for the job can make Species or break any visual communication materials. It’s the first thing to catch people’s attention. We want to use pictures that are bold and uncluttered to convey our messages clearly.
Wherever possible use one strong image rather than several small ones which will be more attention-grabbing. It isn’t necessary to illustrate every aspect of a topic.
Only use text over a potograph when there Species pictures should have simple backgrounds not to detract form the subject. is a suitable ‘quiet’ area of the picture and there is enough contrast for legibility. People
The required size and resolution of the photograph is dependant on the end product. For social media posts a lower resolution image can be used but for printed work of all sizes it is important to have high resolution photographs.
We are lucky to have a fantastic photographic resource in the DAM and you Aim to have people being active and looking engaged. Avoid back views. should aim to use these quality pictures wherever possible. Landscapes
Choose landscapes which have plenty of depth, contrast, colour or interesting light.
16 Imagery - infographics
Infographics are a visual means of Icons presenting information quickly, clearly and in an engaging manner, and can be a successful alternative to longer text.
We have developed our own style to ensure consistency and so strengthen recognition of our brand. It is simple, colourful and friendly.
In time we will have a bank of infographics Story infographics available to all staff on the DAM, but in the meantime please contact the Comms Exercising a dog is Helpdesk. the most popular reason for visiting the outdoors
Diagrams 14,886 Pink footed geese Source: Scotland’s People and Nature Survey 2017/18 – a peak count
17 Websites
All of our websites should follow the Colour palette same style which we know to be See next page. WCAG 2.1 (Web Content Accessibility Guidelines) AA standard compliant. The Cookies banner should use white text on 32629c. Fonts The footer should use white text on 2b2b26. We use the Roboto sans serif family. They appear in order of availability: Website banners
Roboto We have developed a landscape version of our logo for use solely as a website banner. Helvetica Use the full coloured version on a white Arial background or the white version on a coloured background. Text All text should be ranged left.
Hyperlinks should be in bold and use blue colour 32629c. Do not use underlines.
Imagery See previous pages on NatureScot imagery which also apply to websites.
18 Website colour palette
Text colour Footer colour
56564b 2b2b26
To be used for footer only
Colours for use as backgrounds to white text or headings on white background
007989 3c799c 164446 646902 72632a 4c5158 32629c 4d2074 cf2441 c34314
Colours for use as backgrounds to regular text colour
A7D7DB BFD7E0 CED9DA D9D8C1 DCD7CA DBDCDE
C8D8E5 DDD2E2 FAC8CF F7CFC5 F9CA62 D7DB78
19 Accessibility and the NatureScot brand
The NatureScot brand has been Colour palette designed with accessibility in mind. Our colour palette is designed to be versatile We aim to comply with WCAG so can be used for different purposes in 2.1 (Web Content Accessibility different strengths and tints, retaining Guidelines) AA standard for all suitable colour contrast. of our online content, including downloadable PDF documents. Layout style Whilst this standard does not cover The layout of our documents has wide printed materials the same principles still margins to give a feeling of space and a hold and we want to insure that all of our consistent hierarchy of headings to make communications materials in all formats, reading larger amounts of text more printed and digital, are accessible to manageable. everyone.
Fonts Writing style We have developed a Writing Style Guide to Our corporate fonts are sans serif which are ensure that our information is communicated widely accepted to be more accessible than in Plain English and in a friendly manner to serif fonts. be accessible to the majority of readers. Our corporate font – Gotham – is open and simple with generous letter spacing which helps its legibility, even in the lighter Checking accessibility weights. For PDFs created from Adobe InDesign this will ensure your PDF Our secondary font – Calibri – was checklist from Adobe is accessible.. developed by Microsoft and is known for its accessibility and is available on all Microsoft applications.
20 Further information
Downloading logos
You can download all the logos and these guidelines from the Brand page on our website.
Brand queries
If you have any queries regarding the brand please contact the Comms Unit.
Design queries: Alison McQuaker [email protected] 01738 458520
Website queries: Tracy Wilson [email protected] 01738 458529
Non technical-related queries: Shelley Rennie [email protected] 01463 725010
nature.scot
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