THE NEW YORK PRODUCE SHOW AND CONFERENCE INDUSTRY BUS TOURS DECEMBER 13, 2018

SEE YOU NEXT YEAR!

1. MANHATTAN RETAIL TOUR 3. HUNTS POINT MARKET Morton Williams — 1St Ave . NEW JERSEY RETAIL TOUR Whole Foods — 10 Colmbus Circle 4 Essex Street Market Morton Williams D’agostino AeroFarms, Newark A & J Seabra 2. BROOKLYN RETAILERS & URBAN AGRICULTURE Whole Foods Square Roots AeroFarms HQ, Newark

2018 City Acres Market 3 Guys from Brooklyn 5. PHILADELPHIA WHOLESALE PRODUCE MARKET Gowanus Whole Foods Philadelphia Wholesale Market

THURSDAY Smallhold Mushroom Farm Cherry Hill Brooklyn Fare DECEMBER 13, 13, DECEMBER THE NEW YORK PRODUCE SHOW AND CONFERENCE THE NEW YORK PRODUCE SHOW AND CONFERENCE

Welcome to the Produce Industry Tours MANHATTAN RETAIL TOUR ITINERARY 8 a.m. - 3 p.m. The editorial team of Produce Business magazine and the board members of the Eastern Produce Council would like to thank you for joining us on our annual produce industry bus tours. From rooftop farms, to wholesalers, to exclusive independent markets, to mass retailers and food halls, the retail tours offer something for every facet of the industry. Morton Williams Each tour spanning the tri-state area in addition to the state-of-the-art Philadelphia Wholesale Produce Market, allows 1331 1st Ave., New York, NY 10021 guests to experience a range of shopper demographics, neighborhoods and (most importantly) produce portfolios. mortonwilliams.com Time: 8:30 a.m. Here are some highlights to each tour this year: Morton Williams, founded in 1946, is a family-owned and operated food retailer MANHATTAN HUNTS POINT PRODUCE MARKET with 15 stores in the New York City metropolitan area. Each store is designed to One of the wonders of this city is how the pockets of niche Go one step beyond retail, and learn about how the world’s reflect the needs of the individual neighborhood. Morton Williams stores feature neighborhoods move at an individual pace while surround- largest wholesale produce market operates and serves cus- ed by the frenetic mass of more than 8.5 million people. tomers in the retail and foodservice arenas. ShopRite products as its private-label brand. Brooklyn Fare on Greenwich Street is a prime example of this transcendence into a boutique, locally inspired shopping NEW JERSEY experience. In contrast, Whole Foods features a large-scale In addition to retailers Morton Williams, grocery shopping environment — with an emphasis on im- and ethnic specialty store A&J Seabra Supermarket, the tour Whole Foods Market peccable service, fair trade, & organic items. features a trip to AeroFarms in Newark, and one of the largest 10 Columbus Circle, New York, NY 10019 indoor vertical farms. wholefoodsmarket.com BROOKLYN Time: 10 a.m. (lunch) The tour begins with a trip to Square Roots, an urban con- PHILADELPHIA trolled-climate container farm, and includes unique stops at Get a behind-scenes-tour of the facility on the terminal 3 Guys from Brooklyn, one of the few remaining open-air fruit market, and then see how produce translates into retail at With more than 350 locations nationwide today, the store first opened in 1980 in markets in NYC, and Smallhold Mushroom Farm. Wegmans. Austin, TX, with 19 employees. Known for its passionate and impeccably trained staff as well as its mission to sell fair trade, natural and organic items, the super- market brought large-scale grocery shopping to a new experience for consumers. On behalf of Produce Business magazine and the Eastern Produce Council, we thank all the retailers and the produce establishments for their support and participation in the New York Produce Show and Conference.

Essex Street Market Brookfield Place BUS TOUR SCHEDULE AT A GLANCE 120 Essex St., NYC 10002 Meet at Hilton’s 54th Street entrance by 7:45 am. mercato.com Time: Noon MANHATTAN RETAIL TOUR HUNTS POINT MARKET 8 a.m. — 3 p.m. 8 a.m. — 1 p.m. (lunch) The Essex Street Market and the Essex Street Merchants have been fixtures on the Morton Williams Lower East Side since 1939. With its melting pot of distinctive shops that carry a va- riety of foods and other entertaining items, shopping at the Essex Street Market has Whole Foods Market (lunch) NEW JERSEY RETAIL TOUR Essex Street Market always been a unique experience. Local residents get personalized service as they 8 a.m. — 3 p.m. browse a diverse collection of goods and sundries including organic meats, fish, D’Agostino Morton Williams pastries, artisan breads and cheeses, and fresh produce as well as visit several restaurants and an art gallery. AeroFarms, Newark BROOKLYN RETAIL & A & J Seabra Supermarket URBAN AGRICULTURE TOUR Whole Foods Market D’Agostino 8 a.m. — 4 p.m. AeroFarms HQ, Newark (lunch) 815 10th Ave., New York, NY 10019 Square Roots dagnyc.com City Acres Market PHILADELPHIA PRODUCE MARKET & RETAIL TOUR Time: 2 p.m. 3 Guys from Brooklyn 8 a.m. — 5 p.m. Gowanus Whole Foods (lunch) Philadelphia Wholesale Produce Market What began as a small in 1932, the ever-inventive D’Agostino is now a Smallhold Mushroom Farm Wegmans-Cherry Hill, NJ (lunch) powerful New York City chain of 10 neighborhood markets. “New York’s Grocer” can Brooklyn Fare boast about a lot of things — Will met Grace in a TV episode in a D’Agostino location — but it’s the high-quality, fresh products and service that keep customers coming back. * All tour stop arrival/departure times are estimated based on typical driving conditions. Light or heavy traffic will impact travel times and may alter the schedule. 2 INDUSTRY BUS TOURS 2017 INDUSTRY BUS TOURS 2017 3 THE NEW YORK PRODUCE SHOW AND CONFERENCE THE NEW YORK PRODUCE SHOW AND CONFERENCE

BROOKLYN RETAIL & URBAN AGRICULTURAL TOUR ITINERARY Smallhold Mushroom Farm 8:00 am - 4:00 pm 33 Carlton Ave, Brooklyn, NY 11205 smallhold.com Square Roots Time: 2:15 p.m. 630 Flushing Ave., Brooklyn, NY 11206 squarerootsgrow.com Smallhold is the first, and only, organic farm in New York City. It’s also the only Time: 8:45 a.m. mushroom farm. This farm isn’t in one place — it’s distributed throughout part- ner restaurants, grocery stores, and markets using our technology. Smallhold Square Roots brings together technology, entrepreneurship and a love for local, real Networked Minifarms are 100 perfect climate-controlled. The result? 40 times the food to empower leaders in urban agriculture. Its farming campus is located at a for- output per square foot of a traditional farm with 96 percent less water usage. It mer Pfizer factory — now home to a host of food businesses. Ten real-food entrepre- “doesn’t get more local than this.” neurs grow local food inside hydroponic, controlled-climate container farms located in the parking lot. Each container can yield more than 50 pounds of leafy greens each week and only needs about eight gallons of water a day. Brooklyn Fare 200 Schermerhorn St., Brooklyn, NY 11201 (718) 243-0050 (Omar) City Acres Market brooklynfare.com 11 Broadway, Brooklyn, NY 11249 Time: 3:15 p.m. cityacresmarket.com Time: 10 a.m. Brooklyn Fare is the dream and vision of Moe Issa. Raised in the neighborhood, Moe has watched it blossom into a burgeoning residential area. While the number of residents has increased City Acres Market is a one-stop shop for neighborhood residents in the quickly quickly, the resources and basic necessities haven’t kept the same pace. Moe recognized the need and a grocery gentrifying area of South Williamsburg. The store aspires to provide a singular store where customers can get fantastic prepared or fresh food, and all the basics, along with customer service shopping experience that embraces fresh food and celebrates the joy of cooking that is second to none. and dining. Known for its fresh foods and organic lines, the waterfront grocer also provides everyday staples and houses a café & coffee bar. HUNTS POINT PRODUCE MARKET TOUR ITINERARY 8 a.m. — 1 p.m. (lunch) 3 Guys From Brooklyn 6502 Fort Hamilton Pkwy, Brooklyn, NY 11219 Hunts Point Produce Market 3guysfrombrooklyn.com 101 Food Center Drive, Rm 2A Time: 11 a.m. Bronx, NY 10474

Three Guys is one of the few remaining open air fruit markets in NYC. Open 24/7, For those who know the history and remember the origins of the Hunts Point Pro- Three Guys has operated in New York City for over 45 years. Founded by three long- duce Market — the 113-acre South Bronx distribution center that revolutionized time produce purveyors, Three Guys is a neighborhood store — where old friends the East Coast produce industry when it first opened in 1967 — you have seen meet, neighbors run into each other, and families come shopping together. some incredible changes during the past 48 years. What started as 102 produce wholesalers offering produce to a clientele, barely reaching 1,000 retailers in the Tri-State area, has grown into a bustling, international business, with produce arriving Whole Foods Market from 49 states and 57 different countries each day. Over the course of a year, more than 2,200 railcars, 214 3rd St., Brooklyn, NY 11215 130,000 tractor-trailers and countless overnight buyers with vans and small trucks will stop by Hunts wholefoodsmarket.com Point to find the best produce money can buy. Time: 12:15 p.m. (lunch) Overall, the Hunts Point Produce Market generates $2.4 billion in sales annually, employs more than 10,000 workers and helps to feed more than 25 million in the bustling Tri-State area, thanks to more With more than 350 locations nationwide today, the first opened in 1980 in than 210 million crates of fruits and vegetables heading out the doors each year. Austin, TX, with 19 employees. Known for its passionate and impeccably trained Revolutionary technology, transportation and business practices — not to mention the myriad new staff as well as its mission to sell fair trade, natural and organic items, the super- produce being sold and new blood coming into the companies — Hunts Point continues to grow each market brought large-scale grocery shopping to a new experience for consum- year, and the 37 wholesalers operating in are not resting on laurels or slowing down. ers. This location opened in December of 2013. The 56,000-square-foot market ­— Excerpt written by Keith Loria for the July 2016 issue of Produce Business magazine. features a 20,000-square-foot rooftop greenhouse.

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NEW JERSEY RETAIL TOUR ITINERARY 8 a.m. - 3 p.m. AeroFarms, Newark 50 Park Place, Newark, NJ 07105 Morton Williams Time: 1 p.m. (lunch) 105 River Dr. S, Jersey City, NJ 07310 mortonwilliams.com AeroFarms is on a mission to transform agriculture by building and operating envi- Time: 9 a.m. ronmentally responsible farms throughout the world to enable local production at scale and nourish our communities with safe, nutritious, and delicious food. Aero Morton Williams, founded in 1946, is a family-owned and operated food retailer with recently began growing at its ninth farm — the world’s largest indoor vertical farm 15 stores in the New York City metropolitan area. Each store is designed to reflect and its new global headquarters in Newark. AeroFarms defies traditional growing the needs of the individual neighborhood. Morton Williams stores feature ShopRite seasons by enabling local farming at commercial scale year-round. It does it all while using 95%t less water than products as its private-label brand. field farmed-food and with yields 390 times higher per square foot annually.

AeroFarms, Newark 212 Rome St, Newark, NJ 07105 Time: 10 a.m.

AeroFarms is on a mission to transform agriculture by building and operating envi- ronmentally responsible farms throughout the world to enable local production at scale and nourish our communities with safe, nutritious, and delicious food. Aero recently began growing at its ninth farm — the world’s largest indoor vertical farm and its new global headquarters in Newark. AeroFarms defies traditional growing seasons by enabling local farming at commercial scale year-round. It does it all while using 95%t less water than field farmed-food and with yields 390 times higher per square foot annually.

PHILADELPHIA WHOLESALE PRODUCE MARKET/ WEGMANS A & J Seabra Supermarket 8 a.m. — 5 p.m. 219 Chestnut St, Newark, 07105 sebrafoods.com Philadelphia Wholesale Produce Market Time: 11 a.m. 6700 Essington Ave., Philadelphia, PA Time: 10 a.m. Seabra was founded in 1967 and is a leading ethnic food retailer in the United States. The Seabra Foods chain consists of 12 locations across Rhode Island, The Philadelphia Wholesale Produce Market (PWPM) is the premier resource Massachusetts, New Jersey and Florida. Seabra Foods features a large section of for high quality fresh produce serving customers within a 500 mile radius. products from Portugal, as well as Brazil, Ecuador, Peru, Mexico, Spain and more. Home to 26 merchants, customers of the PWPM can expect nothing less than the best products, variety and ser- Its mission is to go beyond normal retail and put customers first. vices available rivaling any wholesale or terminal market in America.

Whole Foods Market Wegmans 633 Broad St., Newark, NJ 07102 2100 NJ-70, Cherry Hill, NJ 08002 wholefoodsmarket.com wegmans.com Time: Noon Time: 12:15 p.m. (lunch)

With more than 350 locations nationwide today, the store first opened in 1980 in Wegmans is an 88-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Mary- Austin, TX, with 19 employees. Known for its passionate and impeccably trained land, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and staff as well as its mission to sell fair trade, natural and organic items, the super- innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 18 market brought large-scale grocery shopping to a new experience for consumers. consecutive years. In 2016, Wegmans ranked #7 on the list.

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