A special supplement to
the 2017 guideto P-O-P Design & Manufacturing
Featuring in-depth • AMD Industries Inc. • Internati onal Paper profi les from leading • Bennett Packaging • Menasha Packaging Co. LLC • Bish Creati ve Display • New Dimensions Research Corp. companies, including: • CaroCon Display & Packaging • Niven • Excel Displays & Packaging • Preferred Display Inc. • Frank Mayer & Associates • Rapid Displays • Great Northern Instore • Register Print Group • Green Bay Packaging • Sonoco Display & Packaging • Ideal • Universal Display • InnoMark Communicati ons
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AMDPOP.COM
FULL SERVICE CAPABILITIES At AMD Industries, we use the latest in design, engineering and prototyping technology to deliver revoluti onary displays that create impactf ul and engaging customer experiences.
Using smart cell processes, our innovati ve Chicago facility has the capability to manufacture and assemble programs in-house to ensure maximum quality control. Since 1922, we’ve been committ ed to driving sales for our customers through impactf ul and versati le point of sales displays and display systems.
HOW WE CREATE “YES” Successfully engaging with customers requires evolving techniques and technology at the all-important point of sale. With the goal of creati ng “Yes”, our programs carve through the visual clutt er and endless in-store distracti ons to deliver impactf ul experiences and create emoti onal connecti ons with the customer. The cornerstone of our approach includes intense collaborati on with our clients ensuring every retail executi on (large or small) captures the soul of your brand and connects with your customers. Invest in the success of every campaign–when our clients win, we win.
THE AMD DIFFERENCE AMD designs, produces and delivers POP displays for a wide variety of clientele and retail touch points. Our full service producti on facility allows us to provide incredible versati lity, cost eff ecti veness and speed to market for our clients. We invite all stakeholders to parti cipate at the Retail Innovati on Center where we test each concept to ensure they’re right for your brand and for your customer. The Retail Innovati on Center will capture essenti al feedback and product research, which saves money before costly rollouts. We can test a wide variety of installati ons at our three unique venues, which include: • Retail Innovati on Lab: Learn more about the materials, design elements and technology that support your merchandise and display concepts. • Experience Center: Observe customer interacti on with merchandising concepts in a specifi c retail environment. • Visualizati on Center: Evaluate merchandising concepts by projecti ng them in specifi c retail environments
AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES KEY EXECUTIVES A bouti que designer and manufacturer of point-of- • POP/In-Store Merchandising Displays David Allen, CEO purchase displays and display systems. AMD has a • Interacti ve Kiosks Jeff Allen, VP of Operati ons developed experti se and capability to solve the most Robin Hess, VP of Sales and Marketi ng challenging and ti me sensiti ve requirements. • Creati ve Services • Engineering Services INDUSTRIES SERVED • In-house Prototyping and Producti on CONTACT • Fulfi llment and Distributi on Vickie Leung, Customer Support • Consumer Electronics • Home Improvement 800.367.9999 • Consumer Products • Convenience Stores 708.863.8900 • Sporti ng Goods • Drug Stores • Apparel • Big Box Retailers • Fashion Brands • Restaurants
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AMD Industries, Inc. www.amdpop.com (800) 367-9999 Designers and Manufacturers of Point of Purchase Displays Since 1922
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BENNETTKC.COM OUR CAPABILITIES At Bennett, the focus is on structure, reliability and integrity, therefore the backbone of the organization is quality manufacturing. Committed to being the industry leader in technology, Bennett’s production capabilities utilize specialty equipment such as:
• 6-color, large-format, single-pass, production- speed, direct-to-sheet digital press
• 7-color, high-graphic, rotary die-cutter
• 2-color, “Jumbo” flexo folder/gluer (86” x 196”), with full die-cut section
• Specialty folder/gluer with ability to combine three separate parts, of different substrates
In addition to their leading-edge manufacturing, Bennett offers a personalized, concept-to-delivery service—including design, testing, pack-out, and market distribution. The one-stop shop model also includes a Packaging Supplies division where clients can source any additional shipping materials that will best protect their product. Bennett truly is the single supplier resource for many of their clients.
OUR PHILOSOPHY Bennett is where imagination meets corrugation, and corrugate is not just for boxes. Our solutions-based design and production strategies allow for customized packaging and displays for every promotion.
WHAT MAKES US DIFFERENT In 2015, Bennett invested in a 6-color, single-pass, production-speed, direct-to-sheet, large-format digital press. This currently is the only digital press of it’s caliber operating in the United States and it is changing the way clients do business. When printing digitally, no print plates or litho-labels are needed to complete a project. It is the most efficient solution for printing displays, such as floor stands and pallet skirts, available. The printer not only reduces raw materials by cutting out the label, but in turn increases the speed to market, and “The pallet skirts look amazing! The colors and the graphics really decreases the overall waste—all while providing the high quality print do come of almost 3D. I swear we could almost touch the water output expected from litho-labels. drops on the grapes and the sparkling splatter.” From a marketing perspective, digital printing allows brands to Jennifer Ellis, the Customer Team Lead for Sam’s Club at include target-specific messaging in their displays. The creative Welch’s, on a digitally printed pallet skirt that went on to win design can change with each order, or even within each run, at no a 2nd Place Overall in a printing competition. additional cost.
AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES KEY EXECUTIVES Bennett is a woman-owned, family-operated, packaging • Graphic and Structural Design of retail packaging Kathy Bennett, President/CEO and retail displays manufacturing company. The Bennett and displays Doug Bennett, Executive Vice-President team designs and produces customized corrugate • P.O.P displays, RRP, PDQ Trays, Pallet Skirts, Garrett Bradley, VP of Sales solutions that protect and promote retail products. Powerwings, standees Craig Bradly, VP of Manufacturing • Contract Packaging/Pack-out/Fulfillment • Packaging Supplies CONTACT • Digital Printing Robert Sweet, Sales Manager • Distribution 866.354.3789 [email protected]
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BISHDISPLAY.COM OUR CAPABILITIES We are the leading design and production company that specializes in creative and innovative merchandising solutions. Our award winning design team takes a deep dive into the objectives of the brands, retailers and ROI. We are the company to come to when you want something different. OUR PHILOSOPHY We live by these six basic principles: • BE CREATIVE • BE INNOVATIVE • BE FLEXIBLE • BE COST EFFICIENT • BE PROFESSIONAL • BE HONEST You will find our attention to detail, passion for excellence and creative approach, a refreshing change. We believe we are one of the few companies who put creativity and innovation at the forefront in today’s complex retail marketing place.
We have the highest percentage of award-winning designs WHAT MAKES US DIFFERENT in the industry and are received by the world’s largest We think differently. Our approach to design is companies as a true merchandising solutions partner. unique to the industry. We listen, absorb, do our • 3-time winner of Creative Display of the Year Award homework and provide creative, innovative and • First to win Speakers Choice at NYC Creative Gallery cost effective solutions for our global clients. • Multiple Gold Awards at both NYC Creative Gallery Many of our Fortune 500 clients are incredibly and West Coast Pop Show impressed with our unique design approach, excellent customer service, quality production • Most awards won in wine spirits and beer categories and delivery and most importantly, open and • 2016 Display of the Year Winner honest communication as a true merchandising solutions partner. Cost efficiency and providing more bang for your buck is a statement we hear very often. It would be a pleasure to show you our capabilities.
“Bish Creative Display has been vital in our brand building efforts across various retail channels. It is growing more challenging to capture consumer attention, but captivating displays from Bish have supported our efforts.”
Senior Marketing Manager AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED KEY EXECUTIVES For over 60 years, Bish Creative Display is the leader in • Retailers Jerry Fox, President & CEO design, development, creation and innovation of award • Consumer Product Companies Eric Lawler, Vice President Sales winning merchandising programs; from temporary, semi- • Service Organizations Rick Fox, General Manager permanent and permanent displays to complete store within a store concepts • Agencies CONTACT EXPERTISE PRODUCTS & SERVICES Jerry Fox, President & CEO [email protected] • Design • Production • Metal, Wood, Plastics • Creativity • Execution • 3D Molds • Innovation • In-Store Merchandising • Award-Winning Design Team • Global Production Capabilities • Worldwide Logistics • Insight Marketing Team for More Targeted Design
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“The piece was so wel designed, we placed it into our global buy and they delivered al around “Bish captured the the globe the same quality es§ence of our window and creativity.” with quality materials and flawles§ execution!”
Stela Artois Vera Bradley
“I truly appreciate the creative concepts, “The team at Bish is fantastic, innovative solutions and excellent customer service from creative to delivery. the entire Bish team They handle everything with provides!” pride and profes§ionalism..”
Maui Jim
“They made a simple display come to life. Told a story and most importantly sold Hangar 1 product!”
OUR 6 PRINCIPLES: Grandma’s Co¤kies CREATIVE DISCRET For more information on Bish Creative Display, HONEST FLEXIBLE visit-ww.bishdisplay.com 945 Telser Road Lake Zurich, IL 6047 847.438.150 PROFES¡IONAL COST EFICIENT [email protected]
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CA OCO SA.COM
IF YOU CAN THINK IT WE CAN INK IT Equipped with more than 30 digital, fl exographic and off set presses, we can print anything from Primary Packaging to POP Displays. Whether designing, printi ng, die cutti ng or assembly and fulfi llment, everything occurs in-house and with care l oversi ht
A GREAT PACKAGE DESERVES A GREAT DISPLAY O r tea o esi ners en ineers an cra y rea ers will create a a lin isplay to p t yo r pro ct in ront o the p blic
OUR CUSTOM DISPLAYS GET SHOPPERS TO STOP LOOK AND BUY Our capabiliti es allow us to provide a classic design or create something never seen before. All dependent upon what is best for you and your product. From our facility to Aisle 5 in record ti me, our services transport your displays where they need to be effi ciently and cost-eff ecti vely.
AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED MA OR CLIENTS CaroCon isplay Pac a in is the raphic ar o • Clothin • Stati onary • Bic • El er s Pro cts Carolina Container Co pany • Har ware • Li or • Gildan • oen • Pet • Technolo y • Snyder/Lance • Ni on EXPERTISE • Foo r Nothin is ore i portant to o r c sto ers than presenti ng their products and maximizing their sales. KEY EXECUTIVES We a e it happen PRODUCTS & SERVICES Ron Sessions, President Our end-to-end display and packaging services make the • Contract Pac a in Bert Adkins, Senior Vice President of Sales crucial diff erence. Because of our experti se in every stage • i ital Print David Harris, Executi ve Director Retail Sales o the retail s pply chain an o r capability to control • Retail Packaging & Marketi ng the whole process seamlessly for our customers—we off er maximum velocity without sacrifi cing quality. • Point o P rchase isplays CaroCon Display and Packaging operates six faciliti es, • Structural and Graphic Design CONTACT each speciali in in one or ore o o r any services • Producti on David Harris, Executi ve Director of Retail Sales We serve c sto ers ro across the lobe ivin the • Retail Merchandising Soluti ons & Marketi ng the att enti on and care their products deserve, while 919.724.1255 always seeking to move faster and more effi ciently.
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LPOP.COM
OUR PHILOSOPHY Everything we do, we believe in challenging the status quo in executi ng at retail. We believe in thinking diff erently. We do this by integrati ng the smartest talent with the best capabiliti es at the fastest speed to deliver the soluti ons and value to our clients with breakthrough results.
WHAT MAKES US DIFFERENT Excel has made a commitment to digital printi ng, when we were the fi rst in North America to install the HP Scitex 15500 Digital Press. Georgia-Pacifi c is also committ ed to digital printi ng, and recently announced they are the fi rst corr ate pac a in provi er in the U.S. to purchase the new HP PageWide Web Press T1100S, which will uniquely give Georgia-Pacifi c and Excel the ability to provide customized digital pre-print for corrugated packaging and displays at scale. Since purchasing the fi rst North American HP T400S digital press in 2015, Georgia-Pacifi c has confi rmed digital pre-print’s value in addressing its customers’ desire for soluti ons to improve omnichannel marketi ng, customizati on, promoti ons, and test marketi ng.
AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES KEY EXECUTIVES Since 1989, Excel Displays & Packaging has been • Shopper Marketi ng & Insights Alexis Underwood, Area General Manager designing and producing award winning temporary • In-House Structural & Graphic Design in both Brian Hutchinson, VP of Shopper Marketi ng point-of-purchase displays, high-graphic retail packaging, Aurora, IL and Bentonville, AR Bryan Perry, Sr. VP & General Manager in-store signage, and industrial packaging. Excel conti nues of Bentonville Operati ons to be an industry leader by combining shopper marketi ng • Direct to Substrate Printi ng up to 6 colors Carla Hill, Creati ve Director and retailers experti se with innovati on and industry • Large Format Litho-Label Mounti ng & Die-Cutti ng pace-setti ng manufacturing capabiliti es. • Patented X-Card™ Blister Packaging Soluti on CONTACT INDUSTRIES SERVED • Bentonville Sales and Design Center supporti ng Brian Hutchinson, VP of Shopper Marketi ng Walmart & Sam’s Club and the vendor community 630.277.0140 • Mass (Walmart, Target, Meijer) • High Speed Digital Printi ng [email protected] • Club (Sam’s Club, Costco, BJ’s) • Drug (Walgreens, CVS) • Grocery (Kroger, Albertsons) • DIY (Home Depot, Lowes) • Electronics (Best Buy, Fry’s, H.H. Gregg) • Specialty (Toys R Us, Dicks Sporti ng Goods)
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FRANKMAYER.COM WHAT MAKES US DIFFERENT Industry-leading design, produc tion, and distribution to create consumer driven point-of-purchase displays and kiosk solutions. We are responsive to our client’s marketing objectives and transform creative ideas into attention grabbing solutions for a variety of store environments.
Our Competitive Advantage:
• Creative Design - branded displays that impact in-store consumer engagement and convert shoppers into buyers. • In-House Resources - we provide an environment of tightly integrated resources for complete project management from initial design through store delivery. • Materials - use of multiple materials offers innovative and creative solutions that maximize cost efficiencies. • Retail Experience - we understand and respond to the ever-changing retail landscape including shopper insights, trends and emerging technologies. • Capacity - Full service assembly, warehouse and distribution for managing programs of any scale.
WHAT’S IN-STORE FOR 2017? David Anzia Senior Vice President, Frank Mayer and Associates, Inc.
Q Today’s customer shops Q As a leader in the industry Q What differentiates your through many different channels. tell us about your business company from other competitors How do you elevate the in-store philosophy. in the industry? experience to influence shopping behavior? A From day one our business A In our industry, every product, philosophy has been building and brand and retailer is unique and in A We embrace the enhancement establishing client relationships. turn every solution deserves to be of technology rather than For us, it’s not just being a supplier unique to that particular product, contending with it. Retailers are or vendor, it’s about being a true brand and retailer. We have the focusing on personalized shopping partner with our clients throughout opportunity to develop industry- experiences through technology, the cycle of their program and leading display and kiosk programs helping to build better brand and beyond. Our success is built on that are distinctive and specific retail loyalty with customers. a single mantra, and that is the to our customer’s marketing Consequently, we are able to focus success of our clients. We have objectives. Working with multiple on a particular type of consumer client relationships that range from materials and technologies, we and their needs. This makes it 5, 10 and 25 years. This is essential deliver targeted solutions that easier to shift focus from trying to to who we are. meet our client’s objectives and sell an item they want and moving support cost efficiencies from them along the sales continuum. design through delivery. AT-A-GLANCE WHO WE ARE CLIENTS PRODUCTS & SERVICES Frank Mayer and Associates, Inc. provides in-store • Pittsburgh Paints • GE Lighting • In-Store Merchandising Displays merchandising and interactive kiosk programs with • Dave & Buster’s • MasterBrand Cabinets, Inc. • Interactive Kiosks unsurpassed creativity and service. Our designs engage • LEGO • Braven • Store Fixtures consumers in a targeted retail environment and fulfill the • Shell Fuel Rewards® • Branded Retail Insights & Solutions omni-channel presence for a seamless retail delivery. • Wilsonart • Creative Graphics, Design, Engineering EXPERTISE • Transitions Optical & Prototyping Services • Production, Assembly, Warehouse & Our in-house capabilities include design, engineering, INDUSTRIES SERVED Distribution production art, assembly, full-scale model shop, distribution, logistics and customer service. We provide an environment • Automotive • Grocery of tightly integrated resources for program management • Health & Beauty • Home Improvement CONTACT from creative through store delivery that allows us to be • Consumer Products • Education & Toys David Anzia, Senior Vice President flexible to multiple retail channels. • Sporting Goods • Electronics 262.377.4700 • Convenience Stores • Retail [email protected]
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REA NOR ERN N ORE.COM FROM INSIGHTS TO TURNKE SOLUTIONS What’s the diff erence between using multi ple vendors versus using one that can ACTIVATION deliver end to end? A lot. GNI off ers a single soluti on and an extraordinary level of By developing innovati ve soluti ons based know-how in the competencies you need most: • Creati ve Collaborati on technological advances, we are able to deliver • Engineering and Cost-opti mizati on precisely what will work in-store. Our ability to combine insights, creati vity, and brand • Printi ng strategies ensure the program will succeed at • retail, providing the sales lift you need. • Assembly Packing We apply a collaborati ve process that elevates • Inventory Management in-store to a strategic, transformati ve vehicle • Supply Chain Distributi on and develops brand building soluti ons. It starts with insights, combining retail, shopper, category and brand details to fuel creati ve ideati on. Our team of over 70 designers and SELL MORE THROUGH TIMEL COST- engineers are expertly skilled in concept development to ensure you get a broad range EFFECTIVE RAND DIFFERENTIATION of creati ve, practi cal soluti ons that meet your marketi ng objecti ves and fi t your knowledge and creati ve capacity, combined budget parameters. with manufacturing capabiliti es ranging from design to distributi on, ensure you maximize your point-of-sale impact. This helps you sell more product and get high-performance results. In today’s rapidly changing retail environment, being able to execute when opportunity presents itself can be a diff erence maker. At Great Northern, we focus on two att ributes that will allow our customers to move quickly and confi dently to take advantage of those situati ons. First, it’s speed-to-market. By having the experience on staff to know what creati ve and structural approach works best in a given retail channel, we can get the process moving quickly and in the right directi on. Then, by having a multi tude of printi ng, manufacturing and fulfi llment opti ons in-house, we can ensure that delivery requirements are met without sacrifi cing brand image or retail presence.
“These g ys nderstand the total cost o o nership e get e erything rom reat orthern nstore design man act ring assem ly it s t rnkey – GREAT NORTHERN INSTORE CUSTOMER AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES KE EXECUTIVES Great Northern Instore is a world-class designer, • Insight-driven Creati ve Development Mike Schliesmann, Sr. VP, Business Unit Manager manufacturer and service provider of in-store displays • Award Winning Graphic and Structural Design Patrick Graf, VP, Sales Development focused on delivering creati ve soluti ons to get your product to market quickly and cost-eff ecti vely with aisle- • Prototyping and Market Test Runs Dan Sabanosh, Director of Shopper Marketi ng stopping impact and supply chain performance. • Full Service Project Management • In-house Printi ng and Manufacturing CONTACT INDUSTRIES SERVED • Turnkey Services: Assembly, Co-packing and Patrick Graf, VP, Sales Development Logisti cs Support • Food • 262.681.5290 [email protected] • • MA OR CLIENTS • Beverage • Toys and Games • • • 3M • • Offi ce Products • Beauty and Cosmeti cs • • • Retail and Warehouse • • • PepsiCo Club • M a tt le •
GreatNorthern-vFinal.indd 1 1/9/17 1:33 PM WHO“YOU CAN’T DESIGN A RACECARSAYS WITH A MIDSIZE BUDGET? IT JUST TAKES SOME EXECUTIONAL SAVVY.” JIM MAHNKE CREATIVE DIRECTOR
At Great Northern we work with customers to get their products noticed at retail. Everyone wants great, eye-catching creative, but no one has unlimited budgets. We design creative programs that adapt to diverse store channels, so you can compete effectively in each. Our executional savvy plays a major role in every program’s success. See what else we have to say about instore, call 800-558-4711.
greatnortherninstore.com | Great Insights. Great Design. Great Execution.
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.COM N ORE NNO A ON
INNOVATIVE TURNKE SOLUTIONS Green Bay Packaging’s In-Store Division provides the breadth and depth of products and turnkey soluti ons for any retail project. We work for our customers fi rst, and focus on creati ng inventi ve and economical soluti ons for custom corrugated and high graphic temporary displays, semi-permanent and permanent displays. Our In-Store Innovati on Sales Division provides merchandising soluti ons that att ract the att enti on of shoppers using creati ve designs that sti mulate impulse purchases that will make your brand stand out from the crowd.
SPEED TO MARKET The retail environment requires fast, eff ecti ve soluti ons. Our capability to handle even the most challenging tasks exemplifi es the great leadership and communicati on skills our team has to off er. We understand the demands of the marketplace and have extensive equipment with a diverse amount of assets that turn a great concept into reality.
CREATIVIT THAT CAPTURES ATTENTION Getti ng your brand noti ced in the retail environment takes innovati on within today’s merchandising industry. Our design team demonstrates unequivocal creati vity with every point-of-purchase project. We capture the retail audience with eye-popping graphics and superior structural designs. With our visionary approach to designing and producing branded point-of-purchase displays and interacti ve kiosks, we provide the market knowledge to help our customers connect with today’s consumer.
AT-A-GLANCE WHO WE ARE EXPERTISE KE EXECUTIVES We specialize in graphic packaging, temporary, semi- Our experti se lies in helping our customers enhance brand Will Kress, President and CEO permanent and permanent displays, as well as standard recogniti on through unmatched producti on capabiliti es Joe Baemmert, Chief Financial Offi cer shipping containers and folding cartons. We provide and innovati ve creati vity. Specialized equipment allows turnkey soluti ons that include high graphic displays, the In-Store Innovati on Division to manufacture unique, Bryan Hollenbach, Executi ve Vice President fulfi llment, co-packing and logisti cs. GBP’s decentralized POP designs. New “Retail-Ready” packaging combines Rick Luft man, Vice President, Nati onal Sales & management results in unparalleled speed to market. shipping containers and display packaging into one eye- Marketi ng popping shelf-ready package! WHAT WE DO CONTACT In today’s fast-paced retail environment, we provide PRODUCTS & SERVICES Mark Lavin, Nati onal Sales Manager customers with game changing soluti ons. From concept • Temporary, Semi-Permanent, & Permanent Displays, 773.251.0103 to creati on, our team turns ideas into retail sales drivers. Signage and Retail Ready Packaging [email protected] Design challenges and ti ght ti me-lines are where we • High Graphic Digital Print, Direct Print, Pre-Print thrive, helping customers sell products through smarter, and Litho Label Laminati ng Rick Luft man, Vice President, Nati onal Sales retail soluti ons. & Marketi ng • Traditi onal Shipping Containers & Folding Cartons 920.433.5421 • Graphic & Structural Design rluft [email protected] • Creati ve Design Services • Fulfi llment, Contract Packaging & Logisti cs Management
GBP-vFinal.indd 1 1/9/17 1:28 PM SMARTER RETAIL SOLUTION S INN
OV INNOVATION AT IO
N SMARTER RETAIL SOLUTIONS
INNOVATION SMARTER RETAIL SOLUTIONS
A GREEN BAY PAC KAGING COMPANY
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EA O .COM
WE GET IT We like to say we have the best of both worlds - all the design know-how and creati vity of an agency, backed by the muscle of our extensive on-site manufacturing facility. Flat out, we produce great displays and our designers are the best in the business. We ask the right questi ons, work within your budget and brand, and deliver ideas that set your product apart from the competi ti on. We fi gure out how to get it done. From simple to impossible, our structural engineers are the best at turning creati ve vision into proven retail success. Our customers know that we “get it” and that’s why they trust us.
Our knowledge, experience and experti se become your c o m p e ti ti v e e ge.d
WE’RE ETTER We’re confi dent our talents can help you overcome your retail challenges and get your product the att enti on it deserves. We have great ideas and know how to execute them fl awlessly. Our manufacturing plant has all the tools to build your display with the latest state-of-the-art equipment and a team of experts making sure we always exceed our customer’s expectati ons. We are focused on conti nuing to produce top-ti er quality products effi ciently and safely.
While we conti nue to invest in new equipment and the best talent in the industry, we don’t worry about being bigger – we know it’s far more important to be bett er.
Bett er is the just the beginning.
AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED PRODUCTS & SERVICES Ideal began as a litt le storefront over 90 years ago on • Food & Beverage • Temporary Displays the southwest side of Chicago where wooden boxes for • Consumer Electronics • Creati ve Vision shipping were the company’s bread and butt er. Since then, the company has grown, improved and evolved • Home Entertainment • Semi-Permanent Displays into a creati ve and technological leader in the retail • Health & Beauty • Corrugated Packaging merchandising industry. • Pharmaceuti cal • Proven Retail Strategy • Confecti onary CONTACT Jeff Craig, Vice President, Sales 708.594.3100
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INNOMARKCOM.COM THE IDEA The modern retail environment must convey a powerful brand story, provide immersive product experiences, and expose shoppers to a full collection of purchase channels, value-add services, and loyalty tools. The INNOMARK Creative Services team understands this challenge and works with a wide variety of retail clients to create the ultimate shopping experience. Our 30+ designers and engineers specialize in temporary and permanent displays, retail signage, and retail décor. We initiate each project by reviewing the design challenge, objectives, and target audience. This allows us to provide concepts and renderings that meet the client’s requirements for budget, timeline, and longevity at retail. We bring the vision to life with full-color prototypes that allow clients to review, test, and make changes to the selected concept. The result is a design that drives ROI by attracting attention, engaging shoppers, and converting sales at retail.
THE EQUIPMENT INNOMARK is built not only to design, but also to produce exceptional Visual Marketing. We offer the industry’s most complete range of in-house printing, production,and fulfillment services. This is the key to our unique solution – we own the entire process. Our facilities are home to 20+ offset lithographic, digital, and screen presses, as well as 700,000 sq. ft. of manufacturing and fulfillment space. Your Visual Marketing materials are designed, printed and fabricated by our team, on our equipment, in our facilities. This ensures high quality, timely delivery, and the best possible value.
THE EXECUTION Many national retailers require service beyond designing and shipping displays and printed materials. INNOMARK can also provide ongoing project management and fulfillment for all types of Visual Marketing programs. We have the ability to store, consolidate, and kit pack a wide variety of marketing assets, including those not produced by our facilities. Our collateral planning and distribution management system provides customization tools and web based applications that allow online ordering, tracking, and real time reporting. These tools ensure convenience and a seamless experience at the store level.
AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED PRODUCTS & SERVICES INNOMARK delivers Visual Marketing solutions that • Retail • Creative Design attract, engage, and convert. Our mission is to create • Consumer Packaged Goods • Displays exceptional retail experiences that connect brands and consumers through effective visual communication. In- • Consumer Electronics • Retail Environments house design, printing, manufacturing, and fulfillment • Food & Beverage • Printing (offset, digital, screen) guarantee excellence from concept to completion. • Wine & Spirits • Packaging • Entertainment CONTACT Steve Zick, Executive Vice President, Sales & Marketing 888.466.6627 [email protected]
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www.innomarkcom.com
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I . MULTI VENDOR MULTI RANDS INNOVATION We are the largest provider of the Multi Vendor ProgramTM i e i nee ed We deliver soluti ons that delight shoppers and CPG’s. IP Retail is trusted by more over 14 years ago. Our Multi Vendor/Multi retailers for their display needs than anyone in the business. From pdq’s to pallet trains, Brands model solves the complex fi nancial, IP Retail responds and delivers on ti me, every ti me. legal, administrati ve and logisti c challenges for executi on of multi -CPG and multi -brand shopper programs in-store. HOW WE ADD VALUE Retail a ne e t e talent knowledge and capabiliti es of a fully integrated, global business enterprise; focused on delivering forward-thinking, innovati ve soluti ons that engage shoppers and lead to bett er business results for our customers. We follow a business process comprised of , focused on four key strategic questi ons tailored to your specifi c business needs: • How can we save you money? • How can we help you sell more products? • How can we enhance your speed to market? • How can we help protect your interest/miti gate your risk?
for everything you sell plus materials, design, printi ng, fulfi llment, logisti cs and more. We support our customers with:
9 Full Service Retail Innovati on Centers 5 North American manufacturing plants 4 Contract Packaging faciliti es
2016 SILVER 2016 GOLD 2015 POPAI OMA All are linked by Systems, Processes and a Design of the Times Design of the Times Display of the Year Award Culture built to help you. 2015 Design of the Times Plati num and Gold Award AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES CONTACT IP Retail is one of the industry’s leading providers of • Merchandising Displays Kathy Morris merchandising displays, specialty packaging and fulfi llment 856.423.8353 • Specialty Packaging soluti ons to both CPG’s and major Retailers. [email protected] • Award Winning Designs
• Retailer Insights Experti se • Turnkey Services • Contract Packaging & Assembly
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M NA A.COM INCREASE SALES REDUCE COSTS WIN AT RETAIL Enjoy retail success while boosti ng your bott om line and minimizing costs. Menasha builds the right retail merchandising executi ons for you; soluti ons that stop shoppers, crave att enti on, and move product to the cart. Your Menasha team uses proprietary tools to take your retail packaging and promoti onal displays to market. We understand your brand objecti ves, gather retail insights that we acti vate throughout the design development process, and uti lize our supply chain experti se. This makes us the best choice to manufacture, fulfi ll, and distribute your programs. When you have an advantage, the possibiliti es are unlimited.
OUR SOLUTIONS LEAD TO RETAIL SUCCESS e en i e and ed ena a et t e e a te
Quick fi ll and instant interchange; we increase supply chain effi ciency.
Increased Executi on with Retail-Ready Soluti ons Smart design combined with dynamic printi ng; you’re getti ng the best.
Maximized Retail Supply Chain Effi ciency Our simplifi cati on of customizati on puts you ahead; we do whatever needs to be done.
Opti mized Total Product, Service, and Logisti cs Costs A bett er bott om line is always the goal; our focus brings it all together.
Omni-Channel Acti vati on on the Store Floor Excellent executi on builds brand equity; connect with shoppers like never before.
PARTNER WITH A WINNER Yes, we’ve won our share of nati onal and internati onal industry awards, but helping our customers win at retail is what makes us most proud. It’s remarkable that one of the oldest companies in the industry is known for some of the most progressive thinking. Menasha helps our customers protect, move, and promote their products bett er than anyone else. AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED E EXECUTIVES Yes, we’re the industry’s largest independent, retail- • Retail • Household Products i e aite e ident focused packaging and merchandising soluti ons provider. • d e e a e • nte tain ent Mike Riegsecker, Senior VP of Sales Yet, we really take pride in becoming personally connected • Personal Care • Electronics to your success. We increase customers’ sales volume Gail Constancio, Senior VP of Operati ons for 8 of the top 10 global CPG marketers by creati ng • OTC • Lawn & Garden Gard Edgarton, VP of RII and Sales Operati ons merchandising soluti ons that enhance the retail shopping • Health & Beauty en i n ent and in ea e n e de and CONTACT PRODUCTS & SERVICES EXPERTISE Dennis Bonn, VP Marketi ng • Displays—temporary, semi-permanent, permanent, 920.751.1033 End-to-end, leading-edge ideas, key insights, and a and Smart Displays denni nn ena a conti nuous push to achieve what others may not even • Retail Signage—LAMá licensee att empt or consider. As an extension of your brand, we manufacture, fulfi ll, and distribute to produce value • Graphic Packaging—corrugate and paperboard and velocity. • Contract Packaging—pack-out and fulfi llment e i e • Design—graphic and structural • Project Management—onsite or at Menasha
Menasha-vFinal.indd 1 1/9/17 2:08 PM Putting the POP in your retail success.
Menasha has an unlimited advantage that goes beyond the expected to offer world-class merchandising products that increase sales and reduce costs. You’ve got a complete team empowering your retail merchandising.
• Uncover opportunities at every step. • Optimize total cost and improve supply chain efficiency. • Leverage our experience with the world’s leading retailers and CPGs. 800.232.0473 | menasha.com
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NDRC.COM OUR CAPABILITIES What Does NDR Offer? Not only do we create great merchandising. We apply our experience to:
• Provide In-Store Brand And Category Leadership • Reinforce Category Positions • Control Costs Without Compromising Quality • Speed To Market • Superior Client Services And Support
WHAT MAKES US DIFFERENT
The NDR Control Advantage: All under one roof – NDR’s in-house design and manufacturing capabilities and expertise combined with our speed to market and client services set us apart from the rest. We have proven to our customers many times that we can turn high quality production, renderings and prototypes on extremely short notice. This is due to one overwhelming factor that our people are committed to providing top quality displays and the best customer service in the world. In addition because we design and manufacture our designers and engineers work together to ensure that the conceptual stage has a seamless transition into production and value engineering(cost effectiveness) is built in from the beginning design stages.
AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES MAJOR CLIENTS In business for more than 50 years, New Dimensions • Design, Prototyping, • Proctor & Gamble • Ace Hardware Research Corp (NDR) is a full service designer and Engineering & • Bayer Healthcare LLC • Duracell manufacturer of award-winning point-of-purchase Production • Walmart • Gillette programs. We have 75-200 employees working two/ • Top Quality Engineering • Keurig Green • SONY three shifts at our 75, 000 Square foot Melville, New & Manufacturing Mountain York headquarters. NDR has received more than • Nintendo of America Expertise In Multiple 100 awards for merchandising design and marketing • True Value • Microsoft Materials excellence and we are one of the Top 50 P.O.P companies as published in Creative Magazine. • Retail Insights & Solutions KEY EXECUTIVES Jeff Mason, President EXPERTISE • Merchandising Tim Mason, CEO NDR’s has in-house expertise for all processes Strategies Bruce Falkenberg, Vice President of Purchasing including: Injection molding, plastic extruding, • Semi Perm & Perm vacuum-forming, metal fabricating, wood Displays fabricating, finishing and decorating, silk screening • Speed To Market CONTACT and assembly. In addition we have highly Jeff Mason, President experienced engineers and designers who can bring [email protected] a rendering from a conceptual stage to production without compromising the integrity of the design. Lisa Aponte, Director Of Account Services [email protected]
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NIVEN.NET CREATE A COMPELLING, EXCITING SHOPPING EXPERIENCE THAT BUILDS BRANDS AND DRIVES SALES. We are a full service in-store merchandising company, designing displays, fixtures, and shop-in-shop retail environments. We take a project from concept to the store floor, seamlessly managing the complexities and deadlines inherent in this dynamic retail climate.
OUR PROCESS We have a proven methodology for designing and producing best- in-class merchandising programs for some of the most recognized brands in the world. For us it’s all about following a systematic process for working through the objectives for each retail challenge. Our strategic approach leverages the unique talents and expertise of our staff to design targeted, innovative solutions that reimagine the retail environment and drive success at retail.
WHAT MAKES US DIFFERENT We are a passionate group of people connecting brands with shoppers at retail. Being a 100% Employee Owned Company, we’ve built an organization on shared trust and mutual goals. We all have a vested interest in the success of our client partners and that of our company. That passion and alignment drives innovation, efficiency, and high performance levels of execution in all phases of a program. We do that with one common vision, a commitment to creative and executional excellence, and a goal to have a culture that rocks!
AT-A-GLANCE EXPERTISE PRODUCTS & SERVICES KEY EXECUTIVES We are exceptionally good at ‘simplifying and • Custom Permanent and Semi-Permanent Don Hubbard, President-CEO coordinating’ the most complex and sophisticated In-store Solutions Fred Musnicki, Sr. VP in-store programs through a commitment to smart • Creative Design, Engineering & Prototyping Ken Vandermeulen, VP, Creative design, concierge level customer service, and best in class execution and program management. • Digital and Interactive Programs Ron Zromkoski, VP, Operations • Domestic and International Multi-material Manufacturing & Assembly INDUSTRIES SERVED • Logistical Management, Warehousing, CONTACT • Home Fashion Transportation & Installation Fred Musnicki, Sr. VP • Hardware/Home Center • Program Management Services, including 630.580.6000 • Electronics Internet Portal Integration • Health & Beauty • Auto Aftermarket • Sports & Outdoor Recreation
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E E E I .
DREAM IT. DESIGN IT. DISPLAY IT. MAKE IT HAPPEN. Merchandising soluti ons should be an extension of the brands they are promoti ng, not just some generic platf orm with a logo.
We identi fy key brand att ributes and use them as threads we weave into our designs to create disti ncti ve, memorable, and authenti c experiences for shoppers. Great merchandising should reinforce, enhance and amplify the brand experiences, not weaken or overpower them.
Value-Driven Innovati on • Seek out new ideas that off er the most eff ecti ve soluti ons. • Embrace open communicati on and diverse philosophies. • Empower our employees to push the limits of their creati vity. • Reward great ideas and recognize talent. • Draw inspirati on from new technology while staying • Make every decision as if the reputati on of our enti re accountable for results-oriented producti on. organizati on is on the line, because it is.
• Take a “make it happen” approach to every client request. • Produce displays that engage customers and further brand • Keep our promises and live up to our commitments. relati onships. • Treat our clients with respect and fairness. • Make every client interacti on count. • Invest in the success of every campaign–when our clients win, we win.
Preferred Display Inc. (pdi) is a global retail environment manufacturer specializing in the design, branding, marketi ng, engineering and producti on of custom POP displays and fi xtures for both presti ge and mass brands. It off ers retailers and brands the best cost-eff ecti ve merchandising soluti ons in wood, metal, acrylic and print, plus LED lighti ng. AT-A-GLANCE INDUSTRIES SERVED MA OR CLIENTS • Beauty & Cosmeti c • Offi ce • Sephora • Urban Decay • Skin Care • Retail & Warehouse • SiJCP • Bare Escentuals • Consumer Club • Macy’s • • Kohl’s • S ti l a PRODUCTS & SERVICES • • Tarte • Market & Material Research WHO WE ARE • Design & Engineering KEY EXECUTIVE • Planogramming Angelica Zaledzieski A global retail environment manufacturer specializing VP of Sales/New Business Development in the design, branding, marketi ng, engineering and • Producti on producti on of custom POP displays and fi xtures for both • Inventory presti ge and mass brands. Off ering the best cost-eff ecti ve • Installati on & Maintenance merchandising soluti ons in wood, metal, acrylic and print, CONTACT plus LED lighti ng. Angelica Zaledzieski VP of Sales/New Business Development 201.355.6693 EXPERTISE [email protected] Preferred Display Inc. (pdi) experti se is in creati ve concepti ng, market research and testi ng of new ideas that off er the most eff ecti ve and profi table display/ merchandising soluti ons. Including Project management, in-house prototyping, producti on, installati on, warehousing and fulfi llment, plus ongoing maintenance.
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RAPIDDISPLAYS.COM DESIGN IS EVERYTHING A great design is critical to the success of any merchandising program. At Rapid Displays, our designs cut through the visual clutter to create the most outstanding displays, signage and fixtures in the industry. Our combination of creativity and manufacturing expertise allows us take on demanding projects with tight deadlines. And since we offer a complete end-to-end solution, we handle everything from concept to production to final delivery and installation. All with design at the center of what we do. With a focus on permanent, semi-permanent, temporary, or interactive displays, we deliver: Strategy Design Prototyping Logistics Execution
DESIGNED TO INNOVATE With the convergence of technology at retail, the consumer’s shopping expectations are becoming more experiential in nature. We develop the most innovative design solutions to ensure that your merchandising program is easily shopped and highly successful with every consumer and in any retail channel. This approach has enabled us to provide our clients with the most progressive design solutions in the industry.
DESIGNED TO WIN With over 400 OMA awards in the last 16 years, more than anyone else in the industry, Rapid continues to lead the way with outstanding displays. Whether it involves permanent, semi-permanent, temporary, or interactive displays, a dedicated team of creative designers, manufacturers, and logistics coordinators makes a practice out of executing the impossible on a daily basis. The entire process is handled internally from strategy and design to production and delivery. The end result – world class displays that help you sell more products and win at retail. AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED KEY EXECUTIVES Since 1938, Rapid Displays has led the way in creative • Consumer Electronics • Toys & Games Alan Foshay, Midwest/Eastern US retail merchandising solutions. From permanent to • Cosmetics & Beauty • Automotive Ray Gottschalk, Western US semi-permanent to temporary and interactive displays, • Quick Service • Mass Market & our team of designers, manufacturers and logistics Restaurants Specialty Retailers coordinators continues to meet and exceed client CONTACT • Apparel & Jewelry • Consumer Package expectations every day. Alan Foshay, Midwest/Eastern US • Beverages Goods 800.356.5775 EXPERTISE • Sporting Goods [email protected] At Rapid Displays, design is everything. An industry PRODUCTS & SERVICES Ray Gottschalk, Western US leader since 1938, Rapid Displays develops cutting edge 800.887.2743 display designs, engineered to amplify impact at retail. • Temporary Displays • Interactive Displays & [email protected] • Semi-Permanent Fixtures Displays • Specialty Packaging • Permanent Displays • Logistics
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Cranking up the sales by design.
When Logitech asked us to create a wow-worthy “shop-in-shop” for their UE family of wireless speakers at Best Buy Canada, we were all in. We amped up the retail experience with an 8-screen video wall, product demos and even threw in a fish tank to prove that the products are water proof. The results? Increased sales and retail rock star status for the brand.
800.887.2743 west coast 800.356.5775 midwest /east coast rapiddisplays.com
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REGISTERPRINTGROUP.COM REGISTER PRINT GROUP IS YOUR PRODUCTION PARTNER FOR TEMPORARY AND SEMI-PERMANENT RETAIL SIGNAGE AND DISPLAYS WHAT MAKES US DIFFERENT INTRODUCING... The Register Print Group team takes ownership of your projects Our NEW Reggiani ReNoir 340 Textile and Fabric Printer! and filters through the details for smooth production. Our diverse capabilities allow for design engineering, printing, finishing and fulfillment completely in house, saving you time, money and headaches. Now you can sleep through the night.
Reggiani is one of the market leaders in the fabric printing industry. The ReNoir 340 is capable of incredible print detail (up to 2400 dpi) and is the only 11 foot wide machine on the market. Materials we are able to print with the NEW Reggiani include:
• Light Boxes • Curtains • Table Cloths and Event • Flags Fabrics • Sleeves • Building Wraps • Branded Tents • Durable Outdoor Ad Materials
v Concept Design v Engineering v Prepress and Color Management v Offset Printing up to 81” v Digital Flatbed & Roll Fed Printing v Complete Finishing Operations v Packout and Fulfillment v Warehouse and Inventory Management v Redistribution Services
AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES INDUSTRIES SERVED The Register Print Group is a full service Point Of • Oversized Offset Printing, up to 81” on Multiple • Retail – Fashion Apparel & Eyewear Purchase production company. Producing original Substrates, UV and Conventional Offset • Packaging & Display structural design, large format — conventional and digital • Oversized Digital Printing on Roll Fed & Flatbed • Toys & Electronics printing, finishing & fulfillment. Award-winning in-store Equipment • Cosmetics & Fragrance marketing materials, created and manufactured under one • Merchandising, Floor, Shelf, Sidekick, and Counter — 130,000 sq. ft. — roof, all on state-of-the-art equipment. • Wine, Liquor & Beverage Displays, Endcap and Inline Enhancement Kits with • Entertainment, Travel & Food Service Headers, Shelf Strips, Backer Paper, Aisle Graphics, EXPERTISE Promotional Panels, etc. CONTACT Relax — we sweat the details! • Promotional Signage Kits Josef Fishman, President Having all creative through final production under • New — Zund G3 Automated Precision Flatbed Die 973.916.2804 one roof allows us to turn out P.O.P materials Cutting System. Cuts up to 4.3” thick materials and [email protected] efficiently. We are and think like a family business. rugged enough to handle tough, dense corrugated, Direct communication between clients and key chipboard, plastic, carbon fiber, vinyl, fiberglass and personnel creates solutions that would only happen more. It is also gentle enough to cut fabric with roll in such an environment. fed capability.
Register-vFinal.indd 1 1/9/17 2:26 PM Register Ad Pauly Rock_Advertorial Version_2017_RL.pdf 1 1/3/17 1:37 PM
When POP Meant Music — Pauly, Age 8—
From the days OF DISPLAYING HIS POP MUSIC TALENTS TO HIS AWARD WINNING TALENT OF POP DISPLAYS Custom Displays that ROCK!
1155 BLOOMFIELD AVE. CLIFTON, NJ 07012 • T 973-916-2804 • WWW.REGISTERPRINTGROUP.COM Outstanding design • crisp execution • on time & WITHIN budget • Under one roof DESIGN & ENGINEERING • STORE DECOR • TEMPORARY & SEMI PERMANENT DISPLAYS • LARGE FORMAT LITHO & DIGITAL PRINTING • FINISHING, FULFILLMENT & DISTRIBUTION
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SONOCO.COM OUR EXPERTISE We understand that in a hyper-competitive retail environment, you never get a second chance to make a first impression on the retail buyer or the shopper. So we work to make every second count when a shopper engages with your brand at retail. We also understand there is more to the process than a great design. You need someone who connects with you and your challenges and can connect the dots between function, design, distribution and a shopper’s desires. Our unique processes and operating philosophy are designed to bring cohesion to complexity and create an end-to-end solution that in the end brings your brand to life.
OUR GLOBAL NETWORK Our global network is strategically located nearby customer manufacturing or distribution centers, reducing unnecessary inventory, eliminating obsolescence and reducing costs. Leveraging our experience in packaging customization and fulfillment operations, we apply proven execution strategies that focus on quality, repeatability, traceability and flexibility.
NATIONAL FOOTPRINT SALES & DESIGN OFFICES: New York, NY; Chicago, IL; Los Angeles, CA; Cincinnati, OH; Winston-Salem, NC; York, PA; Bentonville, AR ISTA TESTING CENTER: Nashville, TN
RETAIL READY PACKAGING DESIGN INNOVATION Retailers are demanding that CPG companies embrace Retail Ready Packaging (RRP) as a way to combat rising labor costs and improve supply chain productivity. Savvy marketers find RRP an effective tactic to deliver easy-to-identify/easy-to-shop merchandising solutions at shelf. In 2016, Sonoco made significant capital investments in new machinery to address Walmart’s RRP “Five Easy’s” at a competitive price. Furthermore, Sonoco’s Design team has a library of off-the-shelf and custom solutions for nearly every product and price-point. If your organization does not have a Retail Ready Packaging strategy, it is time to contact Sonoco to help you win in store.
PROVEN LEADER IN MULTI VENDOR PROGRAMS To breathe new life into “Center Store”, retailers and CPG’s are turning to Multi Vendor Programs (MVP) to merchandise complementary products into a singular shopper solution. Sonoco’s proven, collaborative approach to MVPs will instill confidence in both your retailers and sales teams, from a design that performs through the supply chain to a drama-free transaction process that will keep all stakeholders happy. We keep the details straight, so you can deliver a phenomenal shopper experience! AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES MAJOR CLIENTS At Sonoco, “We bring more to packaging than just the • Custom Merchandising Displays Fortune 500 Companies package.” The proof of that statement can be found in • Primary, Secondary, Promotional Packaging Retailers business-energizing, Routinely Unique™ solutions we and Retail Ready Packaging Shopper Marketing Agencies deliver to our customers in POP design, packaging, and supply chain solutions. • Multi Vendor Programs (MVP) KEY EXECUTIVES • Fully Integrated Merchandising Supply Chain WHAT WE DO Management Services Philippe Erhart, Vice President, General Manager Megan Bekker, Director, Sales and Marketing We specialize in converting insights and an understanding of • POS Merchandising Accessories our customer’s goals, into uniquely compelling POP displays • Creative Graphics, Design, Engineering and CONTACT that bring brands to life in-store and connect all the dots of Prototyping Services the supply chain. Adam Bloom, Business Development • Pre-Press and Printing Services 336.771.3535 INDUSTRIES SERVED [email protected] • Food & Beverage • Consumer Electronics • (OTC) Drugs • Home & Garden • Medical Devices • Office Supply • Health & Beauty • Clothing/Textiles • Household Products • Automotive
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Multi Vendor Programs don’t need to be a circus act. Sonoco Global Display and Packaging utilizes a proven, collaborative approach that will instill confidence in both your retailers and sales teams.
From a supply chain friendly design to cost-conscious and drama-free transaction process, we keep the details straight so you can deliver a phenomenal shopper experience.
Sonoco.com 336.771.3535
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Shopper Marketing Magazine_Guides_Right-Hand Ad Page Template The Guide to P-O-P Design & Manufacturing • 2017 ADVERTISEMENT
C.COM WHAT MAKES US DIFFERENT
Merchandising soluti ons should be an extension of the brands they are promoti ng, not just a generic platf orm with a logo.
We identi fy key brand att ributes and use them as threads that we weave into our designs to create disti ncti ve, memorable, and authenti c experiences for shoppers. Great merchandising should reinforce, enhance and amplify brand presence at retail.
CASE STUDY MOUNTAIN DEW MIX & MATCH MEDIA ENDCAP MD Mix & Match Media Endcap was designed and manufactured for PepsiCo as an innovati ve retail desti nati on to incorporate the latest technology, draw shopper att enti on and build brand loyalty. Boasti ng Dew’s trademark green from top to bott om and standing at 84 inches tall, this bold and prominent display drives excitement, secures incremental space and volume for Mountain Dew in-store, and off ers a variety of non-traditi onal sizes, packages and single serve, “grab and go” opti ons. Signature neon green shelving also can be used to mix in a variety of Doritos off erings, providing a snack to complement the beverage of choice.
Its built-in cooler provides a variety of refreshment fl avors on the spot. The use of a horizontal auto-feed system, provides various size and fl avor opti ons of the Kickstart brand extension. Overhead and moti on-detected digital media highlighti ng new product news, promoti ons and brand assets, connects and informs shoppers quickly and simply. A “one stop shop” refueling stati on for all occasions, this structure brings together cold singles, warm multi -packs and the Dew pick-a-fl avor wing featuring various Kickstart fl avors, all while digitally delivering the latest “Dew News”. The endcap as placed in grocers across the US and has been a win for the brand, the retailer, and the shopper.
“Thanks to Universal for partnering with me and the rest of the MCOE team. The work we have brought to life via our collaborati on is truly best in class and should be recognized. We appreciate your ti me and eff orts and look forward to many more opportuniti es where Universal’s and PepsiCo’s work is highlighted and acknowledged.”
Debra Moreira, Senior Manager, Merchandising Initi ati ves Sales Development & Portf olio Marketi ng, PepsiCo
AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED KEY EXECUTIVES Universal designs and manufactures custom, semi- • Food & Beverage • Grocery Francisco De Jesús, President & CEO permanent and permanent merchandising displays and • Consumer Packaged • Convenience Stores Joe Batt aglia, Executi ve VP retail environment soluti ons. Founded in 1962 and Goods Shawn Kerns, Vice President headquartered in Lewisville, TX, Universal has an offi ce in • Specialty Retailers Shanghai and manufacturing operati ons in the US, China, • Home Appliances • Drug Stores Luis Barbero, Vice President Taiwan, and Mexico. Universal has been recognized for its • Sporti ng Goods • Mass Market award winning design experti se, talented and experienced CONTACT • Flooring • Club Stores team, and longevity of customer relati onships. Joe Batt aglia, Executi ve VP • Wine & Spirits • Manu acturers & 972.829.2424 • A u t o m o ti v e Suppliers WHAT WE DO joe.batt [email protected] • Apparel e partner it our customers to design and • Personal & Health Shawn Kerns, Vice President manufacture unique, innovati ve merchandising are 972.829.2486 soluti ons that build brand awareness, att ract shoppers’ [email protected] att enti on, maximize product placement, sti mulate purchases, and deliver winning results at retail.
Universal-vFinal.indd 1 1/9/17 2:32 PM Untitled-3 1 1/3/17 12:20 PM Don’t miss these other Industry Guides appearing only in Shopper Marketi ng magazine in 2017.
ommerce Digital Incenti ve Platf orms Shopper Marketi ng Agencies April 2017 June 2017 September 2017
A special supplement to
the 2017
guideto Retail & Shopper Insights
Shopper Marketi ng Teams Retail & Shopper Insights Retail Services October 2017 November 2017 December 2017
Contact Albert Guff anti at the Path to Purchase Insti tute at aguff anti @p2pi.org or (973) 607-1301 for more informati on.
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