AGENDA ITEM: V Polytechnic University Board of Trustees Strategic Planning Committee September 24, 2013

Subject: Approval of the FY 2013-14 Legislative Affairs Plan

Proposed Committee Action Recommend approval of the FY 2013-14 Legislative Affairs Plan to the Board of Trustees.

Background Information On June 25, 2013, Rick Maxey, Director of Government Relations presented the Legislative Affairs Plan for FY 2013-14 for discussion during the board retreat. An update was provided during the board meeting held on August 26, 2013. While the Legislative Plan has been presented twice it has not been approved. In addition to your vote of approval, an update on the Plan’s implementation is provided.

Supporting Documentation: FY 2013-14 Legislative Affairs Plan FY 2013-14 Legislative Affairs Plan (Update)

Prepared by: Rick Maxey, Director of Government Relations

Agenda Item V: Legislative Affairs Plan 1 Legislative Affairs Plan 2013-2014

Pre-session: June through start of session in the following calendar year 1) Identify Legislators who support Florida Poly. 2) Meet with the Governor, Legislators, BOG members and their staffs between June 1st and August 31st. These meetings should involve members of our BOT and university administration. There are three primary goals of these summer meetings. One is to understand legislators’ interests and goals. Two is to help members better understand the value of Florida Poly to the State of Florida generally and how it impacts their local districts. Three is to generate support for Florida Poly.

State Executive Office Position/Committee City Leadership Governor Rick Scott (R) Executive Office of Governor Tallahassee the Governor

State Senate Leadership Office Position/Committee City Governor Rick Scott (R) Executive Office of NA Tallahassee the Governor Sen. (R) Senate President Destin Sen. Florida Senate Senate President Designate Orlando Sen. Florida Senate Appropriations Sebring Sen. Florida Senate Lakeland Sen. Garrett Richter (R) Florida Senate President Pro Tempore Naples Appropriations Appropriations Subcommittee on Education Rules Sen. Lizbeth Benacquisto Florida Senate Majority Leader Ft. Myers (R) Appropriations (Vice Chair) Appropriations Subcommittee on Education Education Rules Sen. Christopher Smith Florida Senate Minority Leader Ft. Lauderdale (D) Rules Committee, Vice Chair Appropriations Committee Sen. Joe Negron Florida Senate Appropriations (Chair) Palm City Rules Sen. Jack Latvala Florida Senate Ethics and Elections, Chair Clearwater Appropriations Rules Sen. Florida Senate Appropriations Subcommittee on Bradenton Education, Chair Appropriations Education Rules Sen. Florida Senate Education, Chair Lutz Appropriations Subcommittee on Education Ethics and Elections

File: Lessons Learned 2013.v4

Agenda Item V: Legislative Affairs Plan 2 Legislative Affairs Plan 2013-2014

Sen. Bill Montford (D) Florida Senate Appropriations Subcommittee on Tallahassee Education (Vice Chair) Appropriations Rules Sen. John Thrasher Florida Senate Rules, Chair St. Augustine Appropriations Appropriations Subcommittee on Education Ethics and Elections

State House Leadership Office Position/Committee City Rep. (R) Florida House of House Speaker Wesley Chapel Representatives Rep. Steve Crisafulli Speaker Designate Appropriations (Vice Chair) Rep. Steve Precourt Majority Leader Rep. Perry E. Thurston, Jr. Democratic Leader Rep. Marti Coley Speaker pro tempore Rep. Seth McKeel Appropriations (Chair) Rep. Erik Fresen Education Appropriations Subcommittee (Chair) Rep. Marlene O’Toole Education (Chair) Education Appropriations Subcommittee (Vice Chair) Rep. Elizabeth Porter Education (Vice Chair) Rep. Jeanette Nunez Higher Education & Workforce Subcommittee (Chair) Rep. Higher Education & Workforce Subcommittee (Vice Chair) Rep. Robert Schenck Rules (Chair) Rep. Frank Artiles Rules (Vice Chair) Rep. Polk Delegation Rep. Polk Delegation Rep. Mike LaRosa Polk Delegation Rep. John Wood Polk Delegation

3) Identify university goals and strategies for the next legislative session that include budgetary requests and substantive legislation. 4) Implement an education plan that makes all members of the Legislature aware of the value of Florida Poly and the university’s legislative goals. 5) Ensure that all persons and groups involved with advocating on behalf of Florida Poly fully understand the formal and informal legislative processes. 6) Define roles for all groups and individuals who actively support the university. Groups include the university’s BOT and staff as well as advocates who are external to the university.

File: Lessons Learned 2013.v4

Agenda Item V: Legislative Affairs Plan 3 Legislative Affairs Plan 2013-2014

7) Establish and maintain regular communications with the Legislature, Governor, BOG, BOT, internal, and external advocates. 8) Identify which supporters have relationships with specific legislators and the Governor as well as defining the nature of those relationships. In-session: Opening day of session through the month immediately following session 1) Communicate with Legislators (staff), the Governor (staff), BOG, BOT, internal staff, and outside advocates regularly. All communications with key members of the process should occur within the goals and strategies established over the previous summer (and informed by session activity). 2) Coordinate internal and external advocates so that contact with Legislators, the Governor and the BOG happens in a manner and context that increases the likelihood of ending the session in a manner that benefits the university. 3) Gather and share information weekly in meetings with outside advocates and university staff (information includes an update on activities of the previous week, upcoming week, intelligence sharing, and assignments). The weekly meetings include discussions of strategy effectiveness and consideration of changes to strategies. Generally, these meetings would occur each Monday during the session. Post-session: Month following session 1) Thank the Governor, Legislators and their staff for any support received during the legislative season. 2) Evaluate the activity and outcomes of the session to determine what was effective, what needs to be improved, and what was harmful to our ability to accomplish our goals. 3) Evaluate the effectiveness and coordination of outside advocates in terms of their access to key Legislators and the Governor and their ability to get Legislators to support fiscal and substantive issues important to Florida Poly. 4) Submit an end of session report by the Monday immediately following Sine Die that includes the outcome for Florida Poly regarding appropriations and substantive legislation. Follow up reports will include actions taken by the Governor on individual bills presented by the Legislature. Communications

1) Identify key groups and individuals with whom communications must be maintained (Legislature (staff), Governor (staff), BOG, BOT, internal staff, outside advocates. 2) Maintain regular communications with key groups and individuals. This includes progress reports regarding fiscal matters, facilities, academic and operational issues. 3) Develop a message that supports the university’s budgetary and substantive legislative goals. Prepare materials for each group dependent on their role in the legislative process. The message should be developed in several forms dependent on the environment in which they are used. A short one to three minute version or “elevator speech” is for brief conversations. A more extended five to ten minute version of the message is normally used in one-on-one office type settings. An

File: Lessons Learned 2013.v4

Agenda Item V: Legislative Affairs Plan 4 Legislative Affairs Plan 2013-2014

extended version of the message is used in situations that allow for conversations that could last for 20-30 minutes such as in committee meetings, dinners and other situations where there is sufficient time to delve into more detail. 4) Control the message by agreeing on what the message will be, the tone and tenor of the message, who will respond to actions and statements by the Legislature, Governor, BOG and media as well as staying on message unless the message changes. 5) Manage media relations proactively to get the university’s message out through various outlets. This includes providing information and story ideas to reporters ahead of time, responding to media stories to ensure that the university’s point of view is made and providing background information to increase the understanding of the university’s mission. 6) Develop and distribute support materials in support of the university’s budgetary and substantive goals for the session. These include pocket sized information cards, brochures, flyers and reports that support the university’s session goals. Consultant If funds are available from non-university sources, hiring one or more lobbyists would be very beneficial to engaging the Governor and Legislature on behalf of Florida Poly. Outside lobbyists would assist with the following. 1) Access to Legislators and the Governor 2) Strategic and tactical advice 3) Appropriations 4) Passage of substantive legislation 5) Setting up meetings with elected and appointed officials 6) Education of Legislators about Florida Poly issues 7) Bill tracking 8) Representation before Legislators and the Governor Estimated cost for contracting for lobbying help is approximately $200,000.

File: Lessons Learned 2013.v4

Agenda Item V: Legislative Affairs Plan 5 Legislative Affairs Plan Update 2013-2014

Goals for 2014 Session 1) Secure confirmation of Florida Poly Board of Trustees members. 2) Educate members about the value of Florida Poly to the State of Florida and their districts. 3) Seek support for Florida Poly among legislators and Governor. 4) Obtain Florida Poly’s share of appropriations to the SUS. 5) Avoid negative actions against Florida Poly. Key Member Meetings Meet with the following key legislators prior to December 20, 2014

State Executive Office Position/Committee City Leadership Governor Rick Scott (R) Executive Office of Governor Tallahassee the Governor State Senate Leadership Office Position/Committee City Sen. Don Gaetz (R) Florida Senate Senate President Destin Sen. Andy Gardiner Florida Senate Senate President Designate Orlando Sen. Denise Grimsley Florida Senate Appropriations Sebring Sen. Kelli Stargel Florida Senate Lakeland Sen. Garrett Richter (R) Florida Senate President Pro Tempore Naples Appropriations Appropriations Sub. on Education Rules Sen. Lizbeth Benacquisto Florida Senate Majority Leader Ft. Myers (R) Appropriations (Vice Chair) Appropriations Sub. on Education Education, Rules Sen. Christopher Smith Florida Senate Minority Leader Ft. Lauderdale (D) Rules Committee, Vice Chair Appropriations Committee Sen. Joe Negron Florida Senate Appropriations (Chair) Palm City Rules Sen. Jack Latvala Florida Senate Ethics and Elections, Chair Clearwater Appropriations, Rules Sen. Bill Galvano Florida Senate Appropriations Sub. on Education, Bradenton Chair Appropriations, Education, Rules Sen. John Legg Florida Senate Education, Chair Lutz Appropriations Sub. on Education Ethics and Elections Sen. Bill Montford (D) Florida Senate Appropriations Sub. on Education Tallahassee (Vice Chair) Appropriations, Rules Sen. John Thrasher Florida Senate Rules, Chair St. Augustine Appropriations Appropriations Sub. on Education Ethics and Elections

Government Relations Plan 2014

Agenda Item V: Legislative Affairs Plan 6 Legislative Affairs Plan Update 2013-2014

State House Leadership Office Position/Committee City Rep. Will Weatherford (R) Florida House House Speaker Wesley Chapel Rep. Steve Crisafulli Florida House Speaker Designate Merritt Island Appropriations (Vice Chair) Rep. Steve Precourt Florida House Majority Leader Orlando Rep. Perry E. Thurston, Jr. Florida House Democratic Leader Ft. Lauderdale Rep. Marti Coley Florida House Speaker pro tempore Marianna Rep. Seth McKeel Florida House Appropriations (Chair) Lakeland Rep. Erik Fresen Florida House Education Appropriations Sub. Miami (Chair) Rep. Marlene O’Toole Florida House Education (Chair) The Villages Education Appropriations Sub. (Vice Chair) Rep. Elizabeth Porter Florida House Education (Vice Chair) Lake City Rep. Jeanette Nunez Florida House Higher Education & Workforce Miami Sub. (Chair) Rep. Jason Brodeur Florida House Higher Education & Workforce Sanford Sub. (Vice Chair) Rep. Alan Williams Florida House Appropriations Committee Tallahassee Rep. Frank Artiles Florida House Rules (Vice Chair) Miami Rep. Ben Albritton Florida House Polk Delegation Bartow Rep. Neil Combee Florida House Polk Delegation Auburdale Rep. Mike LaRosa Florida House Polk Delegation St. Cloud Rep. John Wood Florida House Polk Delegation Winter Haven

Contract Support Seek non-state funding to hire one or more lobbyists. Outside lobbyists would assist with the following. 1) Access to Legislators and the Governor 2) Strategic and tactical advice 3) Appropriations 4) Passage of substantive legislation 5) Setting up meetings with elected and appointed officials 6) Education of Legislators about Florida Poly issues 7) Bill tracking 8) Representation before Legislators and the Governor Education Plan 1) Arrange meetings/discussions with key legislators and Governor Scott between September and December 2014 for Florida Poly Trustees, Ava Parker, and Rick Maxey. 2) Meet with Polk delegation by October 31, 2014 3) Provide comprehensive briefings during September 2013 committee week (Sept. 23-27, 2014) a) All members of House & Senate education committees b) Frank Fuller (President Gaetz’ education advisor) c) Kathy Mears (Speaker Weatherford’s Chief of Staff) d) Theresa Klebacha (Staff Director, Senate Education Committee)

Government Relations Plan 2014

Agenda Item V: Legislative Affairs Plan 7 Legislative Affairs Plan Update 2013-2014

e) Kathy Mizereck (Staff Director, House Education Committee) 4) Request committee presentations on Florida Poly for October House and Senate education committee agendas. 5) Brief all BOG members and the Chancellor on progress of Florida Poly prior to October 31, 2013 6) Provide comprehensive briefings during October 2013 committee week (October 7-11, 2014) a) All members of House & Senate education appropriations subcommittees b) Allyce Heflin (Staff Director, House Education Appropriations Subcommittee) c) Tim Elwell (Staff Director, Senate Subcommittee on Education Appropriations) 7) Provide comprehensive briefings during November 2013 committee week (November 4-8, 2013). a) All members of House & Senate appropriations committees b) Joanne Leznoff (Staff Director, House Appropriations committees) c) Mike Hansen (Staff Director, Senate Appropriations committees) 8) Host events in the Capitol a) Co-host a Florida Poly/Polk County Day Reception on the 22nd floor of the Capitol on March 11, 2014. b) Set up exhibits on the third floor rotunda in the Capitol on March 25, 2014. Coordination 1) Meet with advocates for Florida Poly to discuss roles by September 30, 2014 (contract help, Poly Vision, Florida Poly Foundation, Lakeland Chamber of Commerce, etc.). 2) Identify assignments by September 30, 2014 for advocates to cover committee activity and meet with members. 3) Agree on regularly scheduled meetings to maintain coordination and effectiveness of advocates. 4) Meet weekly with the other 11 universities on issues common to all by identifying, evaluating and developing strategies to address bills that may impact the SUS. 5) Meet weekly with Florida Poly staff to coordinate session related activities. Reporting 1) Submit reports on committee meetings within 24 hours of the end of meetings. 2) Submit reports on legislative activity that occurs outside of committee meetings, each Friday during committee weeks and session. 3) Submit bill status reports each Friday during committee weeks and session (including any bill analyses). 4) Submit draft session report on the first Monday after session ends. 5) Submit weekly reports on actions taken by Governor Scott regarding vetoes and bill signings. 6) Submit final session report within one week of final actions from the 2014 session.

Government Relations Plan 2014

Agenda Item V: Legislative Affairs Plan 8