N W M A NORTH WESTERN METROPOLITAN Quality of AREA Coastal Towns PROGRAMME An Interreg IIc Project to promote sustainable tourism development in coastal areas. Merseyside Coast Visitor Research 2000 Merseyside Summary Report The Quality of Coastal Towns project is a European funded initiative (Interreg IIc) addressing the need for sustainability in tourism development in coastal zones. The project brings together six coastal areas in Belgium, North Holland and the UK. The Merseyside partners consist of Sefton Council, Wirral Council, Sefton Coast Partnership, Dee Estuary Strategy, English Nature, Merseytravel and the Department of Environment, Transport and the Regions. Report prepared by: Helen Steward Quality of Coastal Towns Project Formby Council Offices Freshfield Road Formby L37 3PG Tel (0151) 934 2959 Fax (0151) 934 2955 E-mail:
[email protected] April 2001 CONTENTS PAGE Background 1 Visitor Research Programme 5 Visitor Profiles 7 Summary of the Visitor Profile Data 9 Visitor and Traffic Counts 22 Transport Survey 26 Use and Attitude Surveys 29 Birdwatching Survey 40 Caravan Survey 42 Further Information 44 In 2000, a programme of visitor surveys on the Wirral and Sefton coasts in Merseyside drew together a huge body of information to support the work of local authorities, coastal zone management strategies and bids for investment in coastal visitor facilities. Some of the information is presented in this summary report. BACKGROUND The Quality of Coastal Towns (QCT) project is a European Union funded initiative (Interreg IIc) addressing the need for sustainability in tourism development in coastal zones. The project brings together six coastal areas in Belgium, North Holland and the UK (see www.coastaltowns.org for more information).