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41st Annual BookBuilders West Book Show

FEBRUARY 8, 2012 chronicle books, San Francisco, California 41st Annual BookBuilders West Book Show Subsection Title EP5 41st Annual BookBuilders West Book Show

FEBRUARY 8, 2012 chronicle books, San Francisco, California

EP6 Section Title Subsection Title EP7 41st Annual BookBuilders West Book Show

FEBRUARY 8, 2012 chronicle books, San Francisco, California Bookbuilders West 9328 Elk Grove Blvd., Suite #105–250 Elk Grove, CA 95624

Copyright © 2012 by Bookbuilders West. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transcribed in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the prior written permission of Bookbuilders West. Printed by CDS Publications, a Consolidated Graphics company. Permission to reproduce award-winning material featured in the catalog must be obtained from the copyright holder of each book. Award-winning books’ information was compiled from entry forms. Bookbuilders West has made every reason- able effort to verify the accuracy of the information contained on the entry forms provided but cannot be responsible for errors. Bookbuilders West is a nonprofit organization founded in San Francisco in 1969 to promote and support book publishing in the thirteen Western states: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. Bookbuilders West is also an educational and professional resource for members in the Western publishing community, providing the opportunity for participants to meet and share experiences at various educational and social events. A variety of education programs are designed to inform members about changes in materials and processes, investigate technological advances, discuss concerns, and find solutions to problems. Bookbuilders West fosters publishing excellence and public recognition through its annual Book Show and encourages qualified graphic arts students in Western colleges through its annual scholarship program. www.bookbuilders.org CONTENTS

4 President’s Message 6 Distinguished Service Award 8 An Invitation to Join 10 Officers and Board of Directors 11 Book Show Committee 14 Judging Criteria 15 Categories 18 The Jury 27 The Award Winners 29 Covers and Jackets 41 Trade, Image Driven 63 Trade, Text Driven 69 Professional Trade 75 Special Trade 83 Children’s Trade 89 Reference and Scholarly 95 School Publishing, College 101 Product Catalog 105 Green Publishing 109 eBooks President’s Message

Congratulations to the 2011 Bookbuilders West Book Show award winners. Year after year our publishing community demonstrates excellence in design, production, and manufacturing and it is a pleasure to recognize those achievements at the annual Bookbuild- ers West Book Show.

This year we introduced the category of eBooks to the show. This was uncharted territory for a us and we had a lot of fun talking through how this category would be judged and displayed. As this market grows, Andrea Helmbolt we hope to see more eBook submissions in the years ahead.

Continuing our mission to foster community and promote education for publishing professionals, Bookbuilders West hosted four events this year. In March, Mike Johnson produced the annual Crash Course in which those new to the industry learn the basics of book production and manufacturing.

In June, Mike O’Brien and Louis Miller organized the judging for and celebration of the Bookbuilders West Student Scholarship

4 President’s Message event. Five students were awarded scholarships for their “Year after year our publishing community handcrafted book projects. This year’s submissions were truly demonstrates excellence in design, production, inspiring. We had a wonderful celebration at Pearson Educa- and manufacturing and it is a pleasure to tion with several of the scholarship recipients in attendance. recognize those achievements at the annual The wine was flowing in September as we gathered at Bookbuilders West Book Show.” District, a wine bar in San Francisco, to catch up with old friends and network with colleagues.

In November, David Zielonka organized an educational event at which Bill Kasdorf, editor of The Columbia Guide to Digital Publishing and vice president of Apex Content Solutions, and Peter Cho of Inkling discussed EPUB3 and book apps. Thank you to everyone who helped make these events happen and to all those who attended. In keeping with the mission of Bookbuilders West, we will continue to produce educational events that benefit the professional growth of our membership.

Thank you for your continued support of Bookbuilders West.

President’s Message 5 Distinguished The 2011 Distinguished Service Award is presented to Service Award

I am very honored to be the recipient of the Distinguished Service Award this year. It marks a time of my life that I will always cherish and remember fondly. I can sincerely say I have met the most wonderful people through Bookbuilders West. I joined for the networking opportunities but I experienced so much more than that. The people I have encountered and the colleagues I have met in the industry through Bookbuilders West have become great friends and have helped me grow and succeed in my career.

I first joined Bookbuilders West as a volunteer when I was working at my first job in printing with Tien Wah Press. My sales manager at the time, Kathy Kueneman, advised that I should be involved in my industry and suggested joining Bookbuilders West, so I showed up at a Book Show in the mid 1990s asking if they needed any help and if I could volunteer at the next Book Show. From there history

Elise Gochberg was made: I ended up on the Education Committee for three to four years and spent the majority of those years organizing events. At one point, we had to move our monthly meetings from Fort Mason to another venue but we had nothing lined up, so we decided to move the meetings around and see what that would bring in the way of diversity and interest from our members. And, because it was time to switch things up a bit, we added a few social events. We did happy hour at Moma’s, and a pool party at Jillian’s, as well as educational events at the San Francisco Yacht Club, to name a few standouts. “It was our passion to change the course of the We actively tried to attract new members and generate a renewed organization and prepare it for a new generation.” sense of excitement in the organization. I think we succeeded.

Of course, once I started working at Phoenix Color under Sandy Damato, there was no choice but to continue to stay involved. I welcomed coming home to the Bay Area from my job with Phoenix

6 Distinguished Service Award Elise Gochberg for her many years of dedicated service to Bookbuilders West.

in Los Angeles every month. Once I moved closest with at Bookbuilders—Mike Johnson, Joellen home (back to Marin) and joined Coral Myslik, Roy Wallace, Michelle Bisson Savoy, Ramona Graphics, my involvement with Bookbuilders Beville, Stephen Thomas, and Bill Ralph. These were the West took off and I ended up as the Book people who kept me feeling invested in the organization Show chair and president at the same time! and the community. We did the Book Show at various locations I still feel like putting ink on paper is one of the greatest and had a blast (and spent probably way too jobs in the world. We get to take someone’s concept and much time and energy needed on it). We had make it into a tangible product that you can hold, feel, smell printed programs and keynote speakers (the and that tells stories that can transform you. best being Room to Read where we gave donations to the organization). More recently I served as a Book Show My friends, family, and friends-that-are-like-family are the judge. I loved that position! people who have truly added value to my life and made possible any outside commitment that I made to the One of my greatest achievements might be convincing the industry. These are the people who know all of my Book- Board of Directors that it was time to hire a professional builders stories, supported me when I was frustrated, and administrator and to update the Bookbuilders website. always encouraged me to be a better volunteer and see We brought Lisa Thomas in as our administrator and she the value of giving back to my community. Frankly, without is still working with us today. I think was a good financial my friends and family I am not sure how I could be in investment and smart business move for Bookbuilders. We books and now newspaper sales. I value and treasure got rid of the old black-and-white website and changed them more than I could ever say. it to color, adding links and content updates. At times we may have pushed harder than needed, but we were always I must end with an acknowledgement to my work family trying to envision a better future for Bookbuilders West. It at Transcontinental. I have been there now for six years was our passion to change the course of the organization and truly enjoy and value being a Transcon person. I am and prepare it for a new generation. now working for the newspaper group at Transcontinental in Fremont, but I will remember books with the greatest I had my partners in crime by my side all the way to keep sense of pride and respect. me laughing and always keep me coming back. To this day they will call me to volunteer or sponsor a Bookbuild- ers event. I just have to mention the people I worked

Distinguished Service Award 7 AN INVITATION TO JOIN

Bookbuilders West is an all-volunteer, nonprofit, These events appeal to our diverse membership. We professional and educational resource for the Western constantly work to improve the offerings to our mem- publishing community. Our members share their skills bers and to meet the needs of our industry. and time, network with new contacts and former cowork- ers, and enjoy one another’s expertise. We invite you to Crash Course Committee keep Bookbuilders strong by joining one of the following committees, or simply volunteering at an event! The Crash Course in Book Production has become an essential resource for book production professionals. This basic course covers all areas of the book production Events Committee process from editing through printing and binding. Indus- Based on the requests of our members, we present a try professionals present an overview of each subject, wide variety of education and social programs conducted introducing the process to those who are new to book for and by working professionals, and designed to meet production and to those wishing to brush up on specific the needs of the ever-changing publishing industry. Our aspects of book production. educational seminars inform members about advances in materials and processes, how to be green, and find Publicity/Outreach Committee solutions to problems. Topics range from typography to presschecks, and the electronic transformation of This committee handles publicity and advertising for our industry is often the focus of seminars on art and Bookbuilders West, and we encourage members and prepress. We also provide a variety of social events nonmembers to attend dinner meetings and other events. designed for our membership to interact with others in We contact other publishing associates throughout the the publishing industry in a fun, relaxed environment. United States to spread the word about Bookbuilders West, and we welcome your insights and expertise!

8 AN invitation to join Book Show Committee resources, direction, and training on environmental issues to Bookbuilders West members. Learn more about how The annual Bookbuilders West Book Show is a you can get involved by visiting the Green Committee on showcase for Western publishing professionals. our website, www.bookbuilders.org. Prizes are awarded in a variety of categories by our panel of judges, all working professionals, and each attendee receives a four-color catalog illustrating the Scholarship Committee award-winning books. Volunteers work throughout Each year BBW awards one or more student scholar- the year organizing the call for entries, judging, and ships in the name of Bookbuilders West. By awarding Book Show, and producing the catalog. The event annual scholarships, we identify and encourage graphic would not be possible without generous donations by arts students in western colleges planning careers in supplier members who provide material and services. book publishing. We invite you to join this committee! The Book Show is the culmination of a year’s efforts and honors everyone who participated in making the Website Committee Book Show possible. The Bookbuilders website, www.bookbuilders.org, informs the community at large about the events and Green Committee workings of Bookbuilders West. One of the website’s With the issue of climate change now confronting us, most popular features is the jobs bank, featuring postings and deforestation accounting for 25 percent of annual for every career level, from entry to executive, with an emissions of carbon caused by human activity, Book- emphasis on art, design, and production positions. We builders West has launched a Green Committee program welcome your input and assistance in maintaining the to support and inform the publishing community. The mis- website, as well as developing and posting content. sion of the Green Committee is to provide information,

AN INVITATION TO JOIN 9 OFFICERS AND BOARD OF DIRECTORS

Officers Green Committee Chair Tona Pearce Myers, New World Library/HJ Kramer President/communications chair Andrea Helmbolt, McGraw-Hill Higher Ed, HSSL EDP Scholarship Chair Michael O’Brien, Laserwords U.S. Inc. Vice President/Treasurer David Zielonka, McGraw-Hill Professional Graphics Design Richard Kharibian, R. Kharibian & Associates Acting Secretary/Advisor Michele Bisson Savoy, CDS Publications Webmaster/Technical Support Rad Proctor, Labyrinth Learning

Board Members Board Members David Calder, RR Donnelly and Sons Book show chair Shona Burns, Chronicle Books Bill Ralph, Malloy Incorporated Louse Miller, Chronicle Books

Crash Course Chair/Book show committee Management Services Mike Johnson, Edwards Brothers Lisa Thomas

Past Presidents 1968–1970 Al Lindenbaum 1981–1982 Bill Cartwright 1994–1995 Anthony Crouch 1970–1971 Lon Driggers 1982–1983 Sharon Hawkes Grant 1995–1996 Brooks Vitalone 1971–1972 Jack Drach 1983–1984 Pam Mantor 1996–1997 Detta Penna 1972–1973 Charles A. Goehring 1984–1985 Robert Odell 1997–1998 Arlene J. Cowan 1973–1974 Paul Lieber 1985–1986 Jonathan Peck 1998–1999 Leslie Austin 1974–1975 Bill Ralph 1986–1987 Karen Judd 1999–2000 Stephen Thomas 1975–1976 Ramon Riley 1987–1988 Rebecca Swee 2000–2001 Mary Lou Goforth 1976–1977 Charles A. Goehring 1988–1989 Paul Butzler 2002–2003 Michele Bisson Savoy 1977–1978 Gordon Johnson 1989–1990 Larry Lazopoulos 2004–2005 Ramona Beville 1978–1979 Fran Mitchell 1990–1991 Casimira Kostecki 2005–2007 Elise Gochberg 1979–1980 Roy Wallace 1991–1992 Roy Wallace 2007–2009 Michele Bisson Savoy 1980–1981 Eva Strock 1992–1993 Patricia Brewer 2009–2010 Michael O’Brien 1993–1994 Barbara Redman 2010–2012 Andrea Helmbolt

10 OFFICERS AND BOARD OF DIRECTORS Sp ecial Thanks Book Show Committee The Book Show Committee would like to thank Jonathan Committee co-chair Peck and Joan Keyes of Dovetail Publishing Services, for Bill Ralph, Malloy Incorporated a superb job of both content editing and managing the Committee co-chair, judging and event development, production, and manufacturing of the Book management, location procurement, logistics Show catalog. Thanks also to Dovetail for their expertise Lisa Thomas in the composition of the catalog. Data management Rad Proctor, Proctor-Willenbacher Many thanks to Michele Savoy and the staff of CDS Publications for manufacturing the Book Show catalog, and Catalog COVER and interior design Andrei Pasternak, Riezebos Holzbaur Chronicle Books for generously providing their facility for the Book Show judging and for the Book Show event. collateral design Leigh McClellan, Leigh McClellan Design Thank you also to Leigh McLellan for producing the Award Judging and event support of Excellence certificates, and to Gary Palmatier of Ideas to Michele Bisson Savoy, CDS Publications Images for event signage. Judging support We also want to recognize all of the Book Show sponsors Roy Wallace for their support and generosity and for making the 41st annual Bookbuilders West Book Show possible.

Bookbuilders West is a community of dedicated production professionals who feel strongly about the legacy and about the future of the book.

the committee 11 12 Section Title CDRITERIA AN CATEGORIES

Subsection Title 13 Judging Criteria

Each entry is judged on its own merits—regardless of complement and enrich the book as a whole? Does the category—and evaluated for its excellence. Entries are design help the reader understand the author’s intent? judged individually, not against other books.

Judges for the categories are selected for their knowl- Production edge and experience in those segments. Entrants may Do typesetting and page makeup demonstrate high receive ballots with judges’ comments following the Book standards and well-recognized practices of the book- Show. The judges will examine and evaluate entries with making craft? Do illustrations and photographic images have good tonal range between shadows and high- respect to the following classifications. lights? Is detail held in highlight and shadow areas? Design Manufacturing Is the style and size of type appropriate to the intended Is the printing well executed with respect to inking, reg- market? Is the arrangement of type and graphics effec- ister, and image clarity? Has suitable paper been used? tive and functional? Are graphic elements creatively Are margins consistent and page backup accurate? planned, purposeful, and well executed? Is the use of Is the printing of component elements, such as cover, color effective and appropriate? Were budget con- jacket, inserts, and endpapers, consistent with the qual- straints an issue? Have the inserts, cover, jacket, endpa- ity of the text printing? Is the book bound according to pers, and other components been designed to the best practices of bindery craftsmanship?

14 judging criteria CATEGORIES

To ensure that entries are evaluated with the appropri- to the text. Books in this category include, but are not ate criteria in mind, nine categories (and subcategories) limited to, fiction, nonfiction, prose, and poetry. There have been established to recognize the intended use of are no subcategories. the book, as well as the demands, constraints, chal- lenges, and opportunities that exist in each category. Children’s Trade The categories of submission for covers and jackets This category includes books varying in subject are the same as those for books. Covers and jackets matter and created specifically for the enjoyment and enrichment of a juvenile or young audience. are permitted to be submitted for consideration without entering the accompanying books, but if a cover or jacket is entered with its book, it is not eligible for a separate Professional Trade award. As a result, if a book receives an award, its cover This category includes books designed for business or jacket will not receive a separate certificate. or professional development that are intended for individual use. These books provide general guidance to Trade, Image Driven the working professional or teach specific technical or professional skills by presenting material as commentary This category includes books of general interest that and explication (such as computer books or legal are designed to maximize their illustrative appeal. These guides). Books in this category are often packaged books are published primarily for their visual content, with CDs or other media. which consists of photographs, illustrations, or other graphics. Books in this category include, but are not limited to, photographic essays and fine-art editions, Sp ecial Trade museum guides, and historical picture books. There Books in this category do not fit comfortably into the are no subcategories. other trade and reference categories. These can include specialized genres such as novelty books, cookbooks, Trade, Text Driven gift books, health and fitness books, travel books, or field guides that utilize a creative or decorative design, This category includes books of general interest that are illustrations, photography, and packaging to illustrate published primarily for their text content. Photographs, the content of the book. illustrations, or other graphics serve as an accessory

judging criteria 15 Reference and Scholarly offset lithography or digital printing methods. There are no limitations on dimensions or types of materials that This category includes highly specialized texts of can be used. primary interest to an academic or research readership, and also reference works for a general audience that are intended to be consulted rather than read Green Publishing continuously. These books can vary from encyclopedic This category includes books and components resources, desk references, and dictionaries to that qualify as having been designed, produced, collections of professor’s writings and other scholarly and manufactured well with the least impact on works. They are primarily text driven but may contain the environment. graphics and illustrations. When submitting entries in this category, entrants should decribe the choices made to qualify for School Publishing consideration as green. Books in this category are intended for classroom Some examples of green practices include but are use at the elementary through post-graduate level, not limited to: including student and instructor editions, and ancillary JJ Using FSC/SFI certified materials components physically attached to the principal print JJ Choosing an FSC certified printer product. Also included are books targeted for adult JJ Using nontoxic inks continuing education and vocational training that are intended for a hands-on, classroomlike environment. JJ Using post-consumer fiber JJ Using a proofless and/or softproof workflow The two subcategories include: JJ Using standard trim sizes JJ Elementary, High School JJ College e-Books Produ ct Catalog Entries in this category include electronic versions of traditional print books, enhanced ebooks, or stand- This category includes annual, semiannual, or quarterly alone digital products. e-Books are judged on design, printed catalogs used to promote book product lines. structure, navigation features, and accessibility. Innova- The catalog must be bound mechanically (saddle stitch, tive use of of this developing content delivery platform perfect binding) and be reproduced using standard is a key factor among the judges.

16 categories the jury

Subsection Title 17 Gerilyn Attebery is a California native and graduated from California Polytechnic State University, San Luis Obispo, with a BS in Graphic Communications. A highlight of her college career was winning the prestigious Bookbuilders West Scholarship for book design. Her winning project featured a handmade, wooden cover edition of Ambrose Bierce’s The Devil’s Dictionary. During this project, Gerilyn realized her career would include a lifetime of working with books.

In 2001, Gerilyn began her career with Lonely Planet, one of the world’s largest travel publishers, where she was able to meld two of her loves: travel and design. She has worked in Melbourne, Aus- tralia as senior designer and is currently Lonely Planet’s U.S. design manager in their California office. She works as part of the global design team on a range of design projects across departments with a focus on projects for local publishing, sales and marketing, and Gerilyn with her “pet rock,” Uluru. client solutions. This includes the resourcing and coordination of external freelance designers and all print buying. She is experienced “Judging the Bookbuilders West show in print and digital design, scheduling, art direction, and brand this last year was an absolute pleasure. management.

It’s wonderful to see such fine book Gerilyn has also designed an extensive list of book covers for design and production and such a various publishers. Clients include Counterpoint Press, Polipoint breadth of work from designers and Press and Seal Press. Samples of her work can be seen at publishers.” www.atteberydesign.com.

18 the jury Leslie Austin began her publishing career in 1985 with Mitchell Publishing, an independent textbook publisher in Santa Cruz. Mitchell Publishing was acquired by Random House, whose college division was later absorbed by McGraw-Hill. During this time (1985–1994), Leslie wore many hats: accounting, inventory control, subscription circulation, editorial, and production.

In 1994, Leslie left her position as production supervisor at McGraw- Hill to join Papier-Mâché Press, an independent trade publisher, as production manager, and then as marketing and sales manager before departing in 1998 to serve as president of Bookbuilders West—a full-time job when the membership topped 300.

In 2000, determined to spend time with her children, Leslie began freelancing as a production editor and supervisor for publishing and software clients, including Benjamin Cummings, Scott Jones, SNIA, Southwestern, and Veritas. She continued freelancing for the next decade.

In May 2010, Leslie joined National Geographic Learning (pre K–12) in Monterey, California, as production manager, where she continues her dedication to publishing, producing high-quality publications and advancing professionalism in our industry.

“It’s been said that taste is nothing if not individual, and while it’s true that we, as judges, brought individual points of view to the evaluation of so many wonderful books, we also collaborated effectively to select the books we felt were extraordinary . . . and there were many.”

the jury 19 Lisa Brazieal is a production editor at Peachpit Press, a division of Pearson Education. She has worked in the publishing industry for over 20 years, including an eight-year stint at Macworld magazine. She eventually landed at Peachpit in 1998, where she’s been enjoying the challenging and rewarding work as a production editor ever since.

In life away from work, she is an avid motorcyclist, and on the occasional weekend, wears the hat (or helmet) as a rider coach for the California Motorcyclist Safety Program, teaching students how to ride.

She lives in Point Richmond, California.

20 the jury Michael Farmer is the creative director for National Geographic Learning, in Monterey, California, where he has worked since 2006. Prior to joining National Geographic, Michael worked for Pearson Education in Upper Saddle River, New Jersey, and with Disney Publishing in New York City. Michael began his publishing career with Harcourt Brace Jovanovich College Publishers in San Diego, California, in 1982, and went on to work at Harcourt Trade Publishers in San Diego from 1984 through 2002 where he was vice president of design and production for adult and children’s books. During his tenure with Harcourt Trade, Michael was also a consulting art director with Harcourt School Publishers, Orlando, Florida, where he worked on the design and art direction of Reading and Language Arts programs.

Michael studied graphic design at California College of Arts and Crafts in Oakland, California, and Graphic Communications at California Polytechnic State University, San Luis Obispo, California.

Michael’s work in publishing has included awards for art direction and book design from AIGA, Bookbuilders West, Communications Arts Magazine, The New York Book Show, Print Magazine, and the Society of Illustrators, New York.

“It was personally noteworthy for me to have been invited to participate in judging the show by Bill Ralph—the same Bill Ralph who presented me with a Bookbuilders scholarship so many years ago while a student at Cal Poly.”

the jury 21 Diane Lee attended California College of the Arts and received her BFA in Illustration at the Academy of Art, mostly in a futile attempt to avoid math. She never grew up thinking “I want to be in book production in a nonprofit world headed by a legendary figure in California publishing.” Celebrating over eight years as Heyday’s production director, she’s still amazed at the twists and turns that she—a world traveler looking for meaning in life—finds herself in a place, literally and figuratively, that answers that question. Surrounded by writers and artists passionate about their field and being a collaborative partner in helping to realize their dreams has been more meaningful and fulfilling than anything she could have imagined. Ironically, though she works in publishing, she is one of the rare individuals in the world not interested in writing The Great American Novel.

22 the jury Elise Gochberg has been doubly honored this year by being the recipient of our Distinguished Service award and by being selected as a juror for this year’s Book Show.

Elise has been a Bookbuilders activist since attending her first Book Show in the mid 1990s. What looked like an opportunity to network with clients turned into more than 15 years of participation on committees including from Education, Program, and Book Show. She has been a member of Bookbuilders board of directors and served as president from 2005 to 2007.

Her printing experience includes sales representation for several well-respected printing firms and, as she says, “I still feel like putting ink on paper is one of the greatest jobs in the world. We get to take someone’s concept and make it into a tangible product that you can hold, feel, smell, and that tells stories that can transform you.”

When not working or volunteering her time, Elise likes to hike with friends in Peru. Elise (and friends) at Machu Picchu

“I still feel like putting ink on paper is one of the greatest jobs in the world.”

the jury 23 “The lively roundtable discussions brought up multiple Q & A sessions between printers, production editors, and designers. It was an incredible learning experience.”

Terri Saul is the production editor at Parallax Press. Founded in 1986, Parallax Press, the publishing division of the Unified Buddhist Church, Inc., has been publishing books on mindfulness in everyday life for 25 years. Authors include Thich Nhat Hanh, His Holiness the Dalai Lama, Joanna Macy, Norman Fischer, Gail Silver, and others. Thich Nhat Hanh is one of the best-known Zen Buddhist teachers in the world today, and Parallax is his core publisher. Parallax’s small, dedicated staff makes mindfulness teachings available and accessible to everyone, while creating a workplace that mirrors the ideals of mindfulness and interbeing found within their books.

A Berkeley resident and UC Berkeley graduate, Terri has worked in editing, marketing, design, and distribution. Beginning her publishing career at Publishers Group West, after working in both a library and a bookstore, she moved from data processing to quality control and sales, later becoming the marketing assistant and art-traffic manager for over 500 publisher clients.

Parallax has warmly welcomed Terri into the editorial department as a production editor. Her favorite tasks include working with printers, art directing cover designs, color-correcting children’s book illustrations, managing freelancers, working directly on manuscripts, and fashioning and reporting on eBooks and reprints.

Her creative pursuits include art and writing. She has covered “I was thrilled to to participate as a judge transportation, style, and film for blogs, magazines, and news- for the show. I’ll never forget the wide papers, such as Momentum Magazine and the San Francisco variety of approaches to building books. Chronicle. An exhibiting artist, her artwork can be seen on her Thank you, Bookbuilders!” website: www.terrisaul.com.

24 the jury “It is great to see that the art and craft of publishing books is still going strong. What a pleasure to be a Bookbuilders West judge of such fine-quality pieces.”

Tona Pearce Myers has worked in the publishing and book industry for more than 17 years and has been the production director at New World Library for the last 14 years. She spearheaded many of the green initiatives for the company to help make them a leader in this field. Myers holds a bachelor’s degree in creative writing from Sonoma State University, is a graphic designer, and is a published poet. She has contributed articles to such publications as The Mandala, Mothering, and Book Business. She is also the editor of The Soul of Creativity and coauthor of Butterfly Kisses.

Tona’s interests include fitness, raising her two teenage boys (always interesting), knitting, and trying new things (such as hot-air ballooning, trapeze flying, and white-water rafting).

As a new Bookbuilders West board member, Tona is putting her extensive knowledge in green publishing to use as a member of the Green Committee.

the jury 25 26 Section Title The Award Winners

Subsection Title 27 28 Section Title Covers & jackets

Subsection Title 29 Publisher: Da Capo Press Book Title: Always On Author: Brian X. Chen Designer: Alex Camlin Printer: Lehigh Phoenix Cover Material: 100# C1S

30 covers & jackets Publisher: Da Capo Press Book Title: Fire and Rain Author: David Browne Designer: Ale Gamblin Printer: Lehigh Phoenix Cover Material: 80# Mohawk Via felt cool white

covers & jackets 31 Publisher: Da Capo Press Book Title: Genius of Place Author: Justin Martin Designer: Jonathan Sainsbury Printer: Lehigh Phoenix Cover Material: 100# C1S

32 covers & jackets best of category

Publisher: Perseus Books Group/Basic Books Designer: Nicole Caputo Book Title: Feathers Printer: Lehigh Phoenix Author: Thor Hanson Cover Material: 80# Mohawk felt warm white

covers & jackets 33 Publisher: Da Capo Press Book Title: Powering the Dream Author: Alexis Madrigal Designer: W. Staehle Printer: Lehigh Phoenix Cover Material: 80# C1S

34 covers & jackets Publisher: Da Capo Press Book Title: Sex, Mom & God Author: Frank Schaeffer Designer: Alex Camlin Printer: Lehigh Phoenix Cover Material: 100# C1S

covers & jackets 35 Publisher: Da Capo Press Book Title: Taliban Author: James Fergusson Designer: Jonathan Sainsbury Printer: Lehigh Phoenix Cover Material: 80# C1S

36 covers & jackets Publisher: Putnam Berkley Group Book Title: The Foreigners Author: Maxinne Swann Designer: Lynn Buckley Printer: Lehigh Phoenix Cover Material: 100# C1S

covers & jackets 37 Publisher: Da Capo Press Book Title: The Quotable Hitchens Author: Christopher Hitchens, edited by Windsor Mann Designer: Alex Camlin Printer and Supplier: Lehigh Phoenix Cover Material: 10pt C1S

38 covers & jackets Publisher: University of Nevada Press Color Separator: Thomson Shore Book Title: Dead Neon: Tales of Near-Future Las Vegas Printer: Thomson Shore Authors: Edited by Todd James Pierce and Jarret Keene Cover Material: C1S, 4 color, with matte lamination Designer & Illustrator: Kimberly Glyder

covers & jackets 39 40 trade, image driven Trade, image driven

trade, image driven 41 Publisher: Nordstrom Book Title: Ruben Toledo’s Fashion Almanac Author: Ruben Toldeo Designer: Ruben Toledo Illustrator: Ruben Toledo Prepress: Imagine Color Service Printer: Kwong Fat Offset Printing Co. Ltd. Cover Printer: Lehigh Phoenix Cover Material: 140 GSM gloss- coated art fabric

42 trade, image driven trade, image driven 43 Publisher: Getty Publications Book Title: Brush & Shutter: Early Photography in China Authors: Edited by Jeffrey W. Cody and Frances Terpak Designer: Catherine Lorenz Production Coordinator: Stacy Miyagawa Compositor: Diane Franco Color Separator: Prographics Printer/Binder: Asia Pacific Offset Paper: 157 gsm Japanese matte

44 trade, image driven Brush & Shutter is a fascinating history of the introduction of photography to China during a century of radical change. Scholars of photography, Asian history, and general photography lovers are the intended audience of this volume.

trade, image driven 45 Publisher: University of California Press Book Title: Culinary Ephemera Author: William Woys Weaver Designer: Claudia Smelser Production Coordinator: Pam Augspurger Illustrators: various and many Compositor: Claudia Smelser Color Separator: Embassy Graphics Printer/Binder: Freisens Corporation Paper: 80# Garda silk Post Consumer Waste Content: 30 PCW

This book is intended to be fun to both look at and read. The subject is low-budget food advertising and packaging from the past. The square trim allows the illustrations to be wide or tall, and the two-column layout lets the text columns disappear when needed for art placement without disrupting the page architecture. Frontmatter and chapter opener design elicit nostolgia for the era.

46 trade, image driven trade, image driven 47 Publisher: ORO editions Book Title: Building Community: The Work of Eskew+Dumez+Ripple Authors: Steve Dumez, Nicole Marshall, Bill Morrish, and Reed Krolof Designers: Eskew+Dumez+Ripple, Magen Raine Gladden, Usana Shadday, and Gabriel Ely Production Coordinator: Christy LaFaver Compositor: ORO Group Ltd. Color Separator: ORO Group Ltd. Printer/Binder: ORO Group Ltd. Paper: 157 gsm premium matte art paper Post Consumer Waste Content: 30 PCW

48 trade, image driven Midday Sun

Late Afternoon Sun

Support

Office

Entry Room Lobby

Daylighting / Solar Control Diagram

A first monograph for the firm, Building Community introduces Eskew+Dumez+Ripple’s unique, personal, and careful approach to the paul aND lulu hilliarD uNivErSiTy arT MuSEuM lafayette, louisiana design of buildings of their own time and place

Situated adjacent to the original 1967 University Art Museum Internally, the building spatially unfolds as the visitor moves (a replica of an antebellum plantation home designed by noted through a series of sky-lit spaces punctuated by vertical shafts within the culturally rich environment of New Louisiana architect A. Hays Town) this new museum building that penetrate the lobby and atrium gallery. A simple planning serves as a backdrop to the original and defines the edge of a organization clearly differentiates art spaces from support spaces. new sculpture garden and plaza. The program includes lobby To further assist with visitor orientation, a common public area and public spaces, permanent collection and changing exhibit is provided along the entire face of the second floor, where the Orleans and the Deep South. galleries, museum offices, art storage and support spaces. expansive glass façade allows uninterrupted views back to the Hays Town Building, plaza fountain and sculpture garden. Conceived of as a tightly wrapped solid, the construction module of the new museum responds to the structural rhythm The design approach strategically focuses construction dollars to of the original building while clearly departing in material and achieve the greatest design impact. Twin glass façades occupy treatment. The new building’s glass façade hovers above visitors a mere 10-foot depth along the face of the building, while entering the museum, reflecting in its surface the existing the remainder of the project utilizes simple, straightforward Hays Town Building and live oaks of the surrounding sculpture construction in order to leverage a modest construction budget gardens. Depending on position and time of day, the glass to maximum effect. façade oscillates between opaque and transparent, and at night is rendered in a deep blue light through the use of cold cathode tubes located above perforated metal ceilings.

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The administrative lobby is designed to be visually open and accessible, with separate entries to the north and the south from visitor and staff parking areas. The design addresses the severe Montana winter climate by enabling the north (visitor) entry to the lobby to be shuttered throughout the winter months by means of operable, insulated panels. During this period, visitors and staff are redirected to the south lobby entry, where a copper-clad vestibule provides an air-lock for winter use.

Floor Plan

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trade, image driven 49 Publisher: ORO editions Book Title: Public Architecture: The Art Inside Authors: Curtis Fentress, Mary Voelz Chandler, Andrew Cohen, Gordon Goff, John Morris Dixon, and Michael McCoy Designers: Agatha Kessler, Curtis Fentress, Edward W. Huang, and Usana Shadday Compositor: ORO Group Ltd. Color Separator: ORO Group Ltd. Printer/Binder: ORO Group Ltd. Paper: 157 gsm premium Japanese white A matte art paper Post Consumer Waste Content: 30 PCW

Curtis Fentress is an internationally known architect who passionately pursues the creation of sustainable and iconic public architecture. His studio focuses on inspired design for people, incorporating context and culture to create one-of-a-kind buildings for clients and users.

50 trade, image driven trade, image driven 51 Publisher: ORO editions Book Title: Pura Vida Author: Tasja Keetman Designer: Tasja Keetman Production Coordinators: Bennett Friedman and Usana Shadday Compositor: ORO Group Ltd. Color Separator: ORO Group Ltd. Printer/Binder: ORO Group Ltd. Paper: 157 gsm Munken Lynx Post Consumer Waste Content: 30 PCW

Judge’s choice

52 trade, image driven trade, image driven 53 Publisher: Rizzolo International Publications, Inc. Book Title: Handcrafted Modern Author: Leslie Williamson Designer: Adam Brodsley/Volume, Inc. Production Coordinator: Kaija Markoe Photographer: Leslie Williamson Compositor: Volume, Inc. Prepress Color: Lightwave Imaging Printer: Hong Kong Graphics

54 trade, image driven Handcrafted Modern is the result of the inspiration and powerful creativity of the author.

trade, image driven 55 Publisher: University of California Press Book Title: Infinite City: A San Francisco Atlas Author: Rebecca Solnit Designer: Lia Tjandra Production Coordinator: Sam Rosenthal Illustrators: various and many Compositor: Lia Tjandra Color Separator: Embassy Inc. Printer/Binder: Friesens Paper: 80# Mohawk Superfine Post Consumer Waste Content: 30 PCW

Judge’s choice

Infinite City is a cartographic ode to San Francisco, proposing the idea of inexhaustible richness of any place. The book was published as a joint project between the University of Califonia Press and the San Francisco Museum of Modern Art.

56 trade, image driven The creation of Infinite City involved more than 25 people, and the final product included not just the book, but also a series of limited- edition broadsides.

trade, image driven 57 Publisher: University of California Press Book Title: The Exultant Ark Author: Jonathan Balcombe Designer: Lia Tjandra Production Coordinator: Sam Rosenthal Compositor: Lia Tjandra Color Separator: iocolor Printer/Binder: CS Graphics Post Consumer Waste Content: 30 PCW

58 trade, image driven trade, image driven 59 Publisher: Chronicle Books Illustrator: Henri Rivière Book Title: Thirty-Six Views of the Eiffel Tower Compositor: Andrew Schapiro Author: Henri Rivière Color Separator: iocolor Designer: Andrew Schapiro Printer/Binder: C&C Offset Printing Co., Ltd. Production Coordinator: Tera Killip Paper: 120 gsm UPM woodfree

60 trade, image driven We were blessed with the opportunity to produce and coordinate this book with the Fine Arts Museums of San Francisco for an exhibit at the Legion of Honor. The book is a replica of the 1902 volume of the same name. The original was printed from woodblocks in a subtle palette. We used photographs of the original book to capture the colors of the paper and the actual artwork. It was a challenge to keep this consistent throughout the run but the book came out beautifully, right down to the embossed case!

trade, image driven 61 62 trade, image driven Trade, text driven

trade, image driven 63 Publisher: University of California Press Book Title: Autobiography of Mark Twain Author: Mark Twain, edited by Harriet Elinor Smith Designer: Sandy Drooker Production Coordinator: Sam Rosenthal Compositor: Integrated Compositions Systems, Inc. Printer/Binder: Thomson-Shore, Inc.

Judge’s choice

64 trade, text driven trade, text driven 65 Publisher: Huntington Library Press Book Title: Grand Ventures: The Banning Family and the Shaping of Southern California Author: Tom Sitton Designer: Doug Davis Production Coordinator: Jean Patterson Printer: Charles Allen Imaging Experts Post Consumer Waste Content: 30 PCW

66 trade, text driven trade, text driven 67 68 trade, image driven professional Trade

trade, image driven 69 Publisher: Parallax Press Book Title: Planting Seeds: Practicing Mindfulness with Children Authors: Thich Nhat Hanh and the Plum Village Community Designer: Debbie Berne Production Coordinator: Terri Saul Illustrator: Wietske Vriezen Printer/Binder: Golden Cup Printing Co., Ltd. Paper: 128 gsm OK matte kote green Post Consumer Waste Content: 100 PCW

Mindfulness practice is widely accepted as an educational tool for parents, teachers, and community educators. Planting Seeds is the result of a truly collaborative effort by the authors, editors, and musicians to bring a large volume of material together into a pleasing and comprehensive book.

70 professional Trade 1 how mindfulness can help With its smooth, ecofriendly paper, bright colors, and heavy-duty reinforced notch-binding, Planting Seeds provides You cannot transmit wisdom and insight to another person. The seed is already there. A good teacher touches the seed, allowing it to wake up, to sprout, and to grow. —Thich Nhat Hanh an in-depth, reader-friendly experience

MINDFULNESS HELPS US recognize what is going on in the present moment. for all ages. When we breathe in mindfully, we are aware of our in-breath. This is mindfulness of breathing. When we enjoy drinking our tea and drink it with full awareness of the present moment, this is mindfulness of drinking. When we walk and become aware of every step we make, that is mindfulness of walking. Practicing mindfulness does not require that we go anywhere else. We can practice mindfulness in our room or on our way from one place to another. We can do the same things we always do—walking, sitting, working, eating, and talking—except we do them with awareness of what we are doing. Mindfulness is an energy that we can generate for ourselves. We can all breathe in and out mindfully. We can all move mindfully. Every human being has the capacity to be mindful, so it is not something strange. We all have a seed of mindfulness in us. If we keep practicing, that seed will grow strong, and anyPlanting Seeds Strengthening Connections to Each Other and the Earth time we need it, the energy of mindfulness will be there for us. The practice of mindfulness will increaseearth the qualitywith their of ourheads learning pointing and in that direction. It is also very powerful to do also improve the quality of our life—helpingthe us practiceto handle outside our sufferingdirectly on and the earth. You can read the text below or use the guided practice on the CD, Track 17. • 15 •

INTRODUCTION: Touching the Earth helps us in many ways. It can help you touch your nature of connectedness, your “no sameness and no otherness,” with your adults, friends, and all beings. When you feel restless or lack confidence in yourself, or when you feel angry or unhappy, you can kneel down and touch the Earth deeply. Touch the Earth as if it were your favorite thing or your best friend. The Earth has been there for a long time. She is mother to all of us and she When we touch the earth, we breathe in and, joining our palms, touch them to knows everything. Just before his enlightenment, the Buddha experienced some our forehead and then our heart. This is to unify our mind and body. Breathing out, doubt and fear, so he asked the Earth to be his witness—to witness his awakening. we open our palms and bend down, either kneeling and touching our forehead to The Earth appeared to him as a beautiful mother. In her arms she carried flowers the floor (the child’s pose in yoga), or laying our whole body flat on our belly and and fruit, birds and butterflies, and many different animals, and she offered them turning our head to one side. We turn our palms upward, in a gesture of openness, to the Buddha. The Buddha’s doubts and fears instantly disappeared. receptiveness, and surrender. We relax completely and allow the words to enter Whenever you feel unhappy, come to the Earth and ask for her help. Touch her deeply our body and mind. We listen to three sounds of the bell. deeply, the way the Buddha did. Suddenly, you too will see the Earth with all her Wake up the bell and invite it three times, pausing between each sound. flowers and fruit, trees and birds, animals, and all her other living beings. All these Then stop the bell audibly. things she offers to you. You have more opportunities to be happy than Touching the earth, I see that I am a child of the earth. TRACK 18 you ever thought. The Earth shows her love to you and

Gatha for her patience. She sees you suffer, she helps you, and Invite the bell one time; children touch the earth. Planting a Tree she protects you. When you die, she takes you back into her arms. With the Earth you are very safe. She The earth is like my mother or father. From the earth I receive delicious foods to eat— is always there, in all her wonderful expressions of trees, flowers, butterflies, and wheat to make bread, rice, beans, apples, carrots, and even chocolate from cocoa beans. sunshine. Whenever you are tired or unhappy, the practice of Touching the Earth The earth gives us cotton and wool to make our clothes, and wood and stone to make our can heal you and restore your joy. homes. The earth takes such good care of me. I feel happy to live on the earth. Understanding and Compassion The gatha for planting a tree can help us take refuge in the earth. You can I feel my body lying on the earth. I feel my arms and my legs and my face touching play and teach the song “Gatha for Planting a Tree.” the ground. I feel that the earth is solid and can support me. I see the earth covered with us about the origin of that food—whether growing that food has destroyed many living beings, whether the way of growing the food creates harmony and compassion. • 120 • • 121 • We have to eat with discernment and with mindfulness in order to be able to see clearly and keep our compassion alive. I have learned during my life that someone who doesn’t have compassion cannot be happy. Without the energy called compassion, we’re cut off from the world. We’re not in touch with other living beings. So we eat in such a way that compassion is possible. With our awareness of nature and living beings, we can learn to produce and eat food in such a way that life around us and within us is still possible. As we learn more about this every day, we can eat our breakfast in such a way that our compassion grows and our anger begins to diminish.

CONTEMPLATIONS AT MEALTIME

1 This food is the gift of the whole universe: The earth, the sky, the rain, and the sun.

2 We thank the people who have made this food, especially the farmers, the people at the market and the cooks.

3 We only put on our plate as much food as we can eat. 4 We want to chew the food slowly so that we can enjoy it. 5 We want to eat in a way that nurtures our compassion, protects other species and the environment, and reverses global

warming.

6 This food gives us energy to practice being more loving and understanding.

7 We eat this food in order to be healthy and happy and to love each other as a family.

• 143 •

professional Trade 71 Publisher: Peachpit Press Book Title: Chasing the Light Author: Ibarionex Perello Book Title: Chasing the Light Author: Ibarionex Perello Designer: Mimi Heft Production Coordinator: Hilal Sala Compositor: Kim Scott Printer/Binder: CDS Publications Paper: 70# Sonoma matte book and 12pt C1S Tango CV

72 professional Trade professional Trade 73 74 trade, image driven special Trade

trade, image driven 75 Publisher: Chronicle Books Book Title: Tartine Bread Author: Chad Robertson Designer: Vanessa Dina Production Coordinator: Tera Killip Illustrator: David Wilson Photographers: Chad Robertson and Catherine Karnow Compositor: Janis Reed Color Separator: iocolor Printer/Binder: Toppan Leefung Paper: 120 gsm UPM woodfree

76 special Trade special Trade 77 Publisher: C&T Publishing Book Title: Fanciful Felties Author: Samantha Cotterill Designer: Kristy Zacharias Production Coordinator: Zinnia Heinzmann Illustrator: Samantha Cotterill Printer: Oceanic Graphics Printing

Inspired by Paddington Bear, the author supplied us with the line drawings used as backdrops and we shot the images as if they were little scenes.

78 special Trade We wanted the color to come from her projects, not from any design elements on the page, so the book has a quietness to it. Her quirky little characters are the focus.

special Trade 79 Publisher: Chronicle Books Book Title: Perfect Pops Author: Charity Ferreira Designer: Emily Dubin Photographer: Leigh Beisch Printer/Binder: Lehigh Phoenix Paper: Rockaway paper stock

80 special Trade special Trade 81 82 trade, image driven children’s Trade

trade, image driven 83 Publisher: Chronicle Books Production Coordinator: Steve Kim Book Title: Shadow Compositor: Jenna Cushner Author: Suzy Lee Color Separator: Chronicle Books Designer: Suzy Lee Printer/Binder: Toppan Leefung Paper: 120gsm UPM woodfree

84 children’s Trade In order to best portray the concept and display the horizontal artwork, we bound this book on the horizontal trim. The black and yellow PMS colors are a nice play on light and dark, and the book’s title, Shadow.

children’s Trade 85 Publisher: Getty Publications Book Title: My Monster Notebook Author: John Harris Designer: Jim Drobka Production Coordinator: Elizabeth Kahn Illustrator: Mark Todd Compositor: Jim Drobka Color Separator: Tien Wah Press Printer/Binder: Tien Wah Press Paper: 130 gsm Nymolla multifine woodfree

From the Teumessian fox to the hundred-headed Briaereus, this zany book introduces kids to some lesser-known monsters from Greek mythology.

86 children’s Trade children’s Trade 87 88 trade, image driven Reference & scholarly

trade, image driven 89 Publisher: University of Nevada Press Book Title: Water Politics in Northern Nevada: A Century of Struggle Author: Leah J. Wilds Designer: Kathleen Szawiola Production Coordinator: Kathleen Szawiola Compositor: Kathleen Szawiola Color Separator: IBT Printer/Binder: IBT Paper: 50# cream Post Consumer Waste Content: 30 PCW

90 Reference & scholarly Reference & scholarly 91 MODERN JAPANESE ART AND THE MEIJI STATE The Politics of Beauty

DŌSHIN SATŌ

Translated by Hiroshi Nara

THE GETTY RESEARCH INSTITUTE

FOXWELL ii

Publisher: Getty Publications Compositors: Diane Franco and Gary Hespenheide Book Title: Modern Japanese Art and the Meiji State: Color Separator: Asia Pacific Offset The Politics of Beauty Printer: Asia Pacific Offset - - Author: Doshin Sato, translated by Hiroshi Nara Binder: Asia Pacific Offset Designer: Stuart Smith Paper Weight, Name: Kasadaka 115 gsm & NPI matte Production Coordinator: Amita Molloy 128 gsm for 1 color signature

92 Reference & scholarly This highly specialized book is a groundbreaking analysis of the reconceptualization of Japanese art history in the late nineteenth century. It is intended for scholars of art history and Asian studies.

Reference & scholarly 93 94 trade, image driven school publishing, college

trade, image driven 95 Publisher: The McGraw-Hill Companies Book Title: Sociology in Modules Author: Richard T. Schaefer Designer: Elise Lansdon Production Coordinators: Holly Paulsen, Allister Fein, and Nora Agbayani Illustrator: Laserwords Private Limited Compositor: Laserwords Private Limited Color Separator: Laserwords Private Limited Printer/Binder: R. R. Donnelly & Sons Paper: #45 Orion satin

96 school publishing, college school publishing, college 97 Publisher: The McGraw-Hill Companies Book Title: The Science of Psychology, Second Edition Author: Laura A. King Designers: Linda Beaupré and Cassandra Chu Production Coordinators: Catherine Morris, Robin Mouat, Alexandra Ambrose, and Tandra Jorgensen Illustrators: John and Judy Waller Compositor: Aptara Color Separator: Aptara Printer/Binder: Quad/Graphics Paper: 45# Orion

98 school publishing, college school publishing, college 99 100 trade, image driven product catalog

trade, image driven 101 Publisher: The Book Club of California Book Title: Jo Mora: California Cowboy & Artist Author: Peter Hiller Designer: Leigh McLellan Design Production Coordinator: Leigh McLellan Design Illustrator: Jo Mora Compositor: Leigh McLellan Design Color Separator: Shoreline Printing & Graphics, Inc. Printer: Shoreline Printing & Graphics, Inc. Binder: Arnold Martinez, Arnold’s Bookbinding Paper: 100# Centura matte text Post Consumer Waste Content: 30 PCW

Jo Mora: California Cowboy & Artist was printed as a catalog of the artworks of Jo Mora, featuring high-quality illustrations of his work, as well as biographical information, item description, and history.

102 product catalog The warm, energetic, complicated work of Jo Mora cried out for a simple, elegant design. The red spot color reflected the art and its emphasis on vivid color. The letterpress-printed cover on thready camel paper— reminiscent of handmade paper—completed the focus on history, era, and craft.

product catalog 103 104 trade, image driven green publishing

trade, image driven 105 Publisher: John Wiley Publishers, Inc. Book Title: The Responsibility Revolution: How the Next Generation of Businesses Will Win Authors: Jeffrey Hollender and Bill Breen Production Coordinator: Mark Karmendy Compositor: LaserWords, Inc. Printer/Binder: Courier Westford Paper: 55# Cascade Enviro 100 Post Consumer Waste Content: 100 PCW

This is a book about changing organizations from within so that they function in a more environmen- tally responsible way. A paramount concern during production was to make the book representative of its own message. To this end, great effort was put into selecting materials and processes that impacted the environment as little as possible. We chose not to use conventionally printed jackets in order to reduce paper waste. The text paper is 100% post-consumer fiber, processed chlorine free, certified EcoLogo, certified FSC Recycled, and manufactured using biogas energy. In addition, the paper backing on the spine cloth uses FSC-certified paper.

106 green publishing In our search for the most sustainable paper source, we were impressed by the environmental benefits accrued for every ton of Enviro100 Book paper used instead of virgin paper. The specific benefits are as follows: (1) saving the equivalent of 17 mature trees, (2) reducing solid wastes by 1,081 lb., (3) reducing the quantity of water used by 10,196 gallons, (4) reducing suspended particles in the water by 6.9 lb., (5) reducing air emissions by 2,098 lb., and (6) reducing natural gas consumption by 2,478 cubic feet by using biogas.

green publishing 107 108 trade, image driven e-Books

trade, image driven 109 Publisher: Chronicle Books Book Title: Worst-Case Scenario Ultimate Adventure: Everest Authors: David Borgenicht and Bill Doyle Designer: Eloise Leigh Production Coordinator: Holden Hardcastle Illustrator: Yancey Labat Developer: Trailer Park

This highly illustrated, interactive, choose-your own-adventure, worst-case scenario title pushes and extends the successful fiction titles and brand into the nonfiction base for middle grade and reluctant readers who love nonfiction elements and are attracted to adventure.

110 e-books The title creates awareness, brand recognition, and support by cross merchandising in the trade with the popular backlist physical titles, while capitalizing on a new and exciting format that features multiple-endings.

e-books 111