2020 MEDIA KIT ORCHIDS / THE BULLETIN OF THE AMERICAN ORCHID SOCIETY

Let the world see the beauty of your business.

www.aos.org ORCHIDS SEPTEMBER 2018 VOLUME Chinese Cypripediums: Part Reddening 87 NUMBER 9 Masdevallia chasei 2 Flora and SylvaORCHIDS SEPTEMBER 2018 Bulbophyllum Phaius daenikeri Stamps Republic Palau carunculatum? Habenaria janellehayneana of Orchid www.aos.org

ORCHIDSTHE BULLETIN OF THE AMERICAN ORCHID SOCIETY VOL. 87 NO. 9 September 2018

WWW.AOS.ORG ORCHIDS MAGAZINE PRINT MEDIA

www.aos.org RHD OTBR 08 VOLUME Hygiene Angraecum 87 NUMBER 10 Phalaenopsis lueddemanniana mahavavense Orchid Miniature Cymbidiums Ansellia africana Bulbophyllum Karen Lewis www.aos.org ORCHIDS OCTOBER 2018 Each monthly issue of Orchids — The Bulletin of the American Orchid Society is packed with articles on topics of current interest for both beginners

ORCHIDSTHE BULLETIN OF THE AMERICAN ORCHID SOCIETY VOL. 87 NO. 10 October 2018 and advanced orchid growers, hybridizers and fanciers. In full color, with spectacular pictures, the magazine also features a question-and-answer section, a calendar of events and many pages designated to monthly advertisements that link readers with sources of everything orchids.

CIRCULATION*: 10,000 *includes print & digital subscribers ISSUANCE / MONTHLY

ISSUE RESERVATION MATERIAL DUE

JANUARY November 18, 2019 November 25, 2019

FEBRUARY December 23, 2019 December 30, 2019

MARCH January 22, 2020 January 29, 2020

APRIL February 20, 2020 February 27, 2020

MAY March 20, 2020 March 27, 2020

JUNE April 20, 2020 April 27, 2020

JULY May 21, 2020 May 29, 2020

AUGUST June 19, 2020 June 26, 2020

SEPTEMBER July 22, 2020 July 29, 2020

OCTOBER August 20, 2020 August 27, 2020

NOVEMBER September 21, 2020 September 28, 2020

DECEMBER October 20, 2020 October 27, 2020

For special advertising needs or quotes, including inserts or other print services, please call Kevin Hall for more information (785) 865-9143 or email [email protected].

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected] ORCHIDS MAGAZINE PRINT MEDIA

RHD AGS 21 OUE8 UBR8 Paphiopedilum Chinese Cyps Hydrogen glanduliferum Peroxide Anacamptis morio Habenaria Hybrids Australian and New VOLUME 87 NUMBER 8 ORCHIDS AUGUST 2018 2020 ADVERTISING RATES / PER INSERTION www.aos.org

COLOR 1× 3× 6× 12×

ORCHIDSTHE BULLETIN OF THE AMERICAN ORCHID SOCIETY VOL. 87 NO. 8 August 2018 FULL PAGE $1,224 $1,160 $1,102 $1,050 HALF PAGE $950 $908 $850 $814 THIRD PAGE $668 $636 $598 $568 SIXTH PAGE $384 $378 $358 $342 NINTH PAGE $200 $190 $178 $174 Guinea Dendrobiums Selected Bulbophyllums www.aos.org COVER / PREMIUM POSITION RATES FULL PAGE 1× 3× 6× 12×

INSIDE FRONT COVER (C2) $1,838 $1,738 $1,648 $1,570 INSIDE BACK COVER (C3) $1,648 $1,570 $1,492 $1,412 OUTSIDE BACK COVER (C4) $1,528 $1,450 $1,376 $1,312 PAGE 1 $1,464 $1,396 $1,324 $1,254

DISPLAY AD SIZES Trim Size: 8 × 10.875″ Orchids trims 0.25″ off top, bottom and outside edges. Live area should be a minimum of 0.375″ inside trimmed edges, a minimum of 0.5″ should be allowed for the bind edge.

bind edge HALF PAGE for right- HORIZONTAL hand page 7 × 4.75″

LIVE AREA

FULL PAGE BLEED FULL PAGE THIRD PAGE VERTICAL THIRD PAGE SQUARE 8.25 × 11.125″ 7 × 9.625″ 2.25 × 9.625″ 4.625 × 4.75″

COMPOSITION & AD ASSEMBLY FEES Full Page...... $150 Half Page ...... $105 Third Page ...... $80 Sixth Page ...... $70 Ninth Page ...... $50 ORCHID MARKETPLACE SIXTH PAGE VERTICAL SIXTH PAGE NINTH PAGE 2.25 × 4.75″ HORIZONTAL 2.25 × 2.875″ 4.625 × 2.3125″

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected] ORCHID MARKETPLACE PRINT MEDIA

marketplace ORCHID MARKETPLACE

ORCHID MARKETPLACE NINTH PAGE 2.25 × 2.875″

SUGGESTIONS FOR IMPROVING ADS In the midst of the advertising noise that exists, magazine viewers have a short attention span and as they flip through the pages of Orchids, you have literally a moment to make your ad unforgettable. Take into consideration these three tips when creating your ads for Orchids:

• Tip #1: Always advertise with a simple message to instill clarity; don’t allow your reader to get lost and confused in long paragraphs of copy. • Tip #2: Utilize color to catch the viewer’s eye; inspire the reader to remember your ad above all others. • Tip #3: Design your message to

reach a particular audience. 716 ORCHIDS SEPTEMBER 2018 WWW.AOS.ORG

A quote from Time described the late, great Leo Burnett as “genius ORCHID MARKETPLACE of the heartland subconscious … All 1/9 page ads are color and are placed into Orchid Marketplace. We ask the man most responsible for the blizzard of visual imagery that that each ad include complete contact information. assaults us today.” In his efforts to inspire creativity in advertising, Burnett once said “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” (http://brainyquote.com)

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected] ORCHIDS CLASSIFIEDS PRINT MEDIA

www.aos.org RHD MRH 08 VOLUME Rossioglossum Dendrobium 87 NUMBER 3 Trichotosia Rebasketing bigibbum: velutina Part Cyrtochilum Gustav Reichenbach 3 The 22nd WOC Stanhopeas Mystacidium capense Heinrich www.aos.org ORCHIDS MARCH 2018 ORCHIDS CLASSIFIEDS SALES SALES SALES ORCHIDSTHE BULLETIN OF THE AMERICAN ORCHID SOCIETY VOL. 87 NO. 3 March BROWARD ORCHID SUPPLY — we NEW VISION ORCHIDS — Special- SELLING MY PRIVATE collection after carry fertilizers, fungicides, pesticides, pots, izing in phalaenopsis: standards, novelties. 28 years; 2,500 sq ft of overgrown cattleyas baskets, growing media, tree fern, cork, wire Odontoglossums, intergenerics, lycastes and 500 sq ft of overgrown dendrobiums are goods, labels, pruners and more. For our and vandaceous. Russ Vernon — hybridizer. available in Titusville, Fl. Contact: Kenny Yii complete product line, visit our website at Divisions of select, awarded avail- @ 321-720-7337. www.browardorchidsupply.com. Call 954- able. Flasks and plants. Tel.: 765-749-5809. 925-2021 for our catalog or questions. AOS E-mail: [email protected], www. Classified ads are $50 for five lines (45 char- members receive a 10% discount. We cater to newvisionorchids.com. acters/spaces per line) and $12 for each addi- the hobbyist. tional line. $25 for first three words in red. $25 to include logo. The first three words can be in INGRAM’S BETTER ORCHID BOOKS MAIN STREET ORCHIDS New to online all caps, if requested. offers new, old, rare, classic, out-of-print sales. After 20 years, we’re finally offering orchid books and some orchid magazines. online sales. Many species, especially Catts Looking for a specific item? Send order and Phrags. Very reasonable prices. Still or want list via email to jeingr45@gmail. building site. Join our email list for new ad- com or mail to J E Ingram, P.O. Box 12272, ditions. Visit msorchids.net. Gainesville, FL 32604.

AWARD GALLERY CORRECTIONS July 2018 (87:7), page 541. Picture 14 was captioned as Rlc. Cloud’s Candy Corn ‘Odom’s Orchids’ AM/AOS (Waianae Leopard × Cattleya Landate) 83pts. The photographed is actually a cultivar of Rlc. Tatarown (Memoria Helen Brown × Cattleya granulosa).

July 2018 (87:7), page 548. Picture 10 was captioned as Vanda Thailand Gold ‘Janice Williams’ HCC/AOS (Thananchai × Amphai). Five Lines This is correctly Vandachostylis Thailand Gold (rhynchostylis coelestis× Vanda Mee). (1 line = 45 characters)...... $55 Each additional line ...... $15 Ad Index Submission of articles for ORCHIDS African Violet Society ...... 563 Orchiata ...... 567, 636 First three words in red ...... $25 American Begonia Society...... 638 Orchid Conservation Alliance ...... 573 magazine American Horticultural Society ...... 585 Orchid Digest ...... 635 American Orchid Society Orchid Review ...... 585 The AOS welcomes the submission Include logo ...... $25 Advertise ...... 637 Orchidsupply.com ...... 636 Annual Supplements ...... 635 Redland International Orchid of manuscripts for publication in BetterGro ...... 637 Festival ...... Back Cover Orchids magazine from members and Classified Ads ...... 639 Repotme.com ...... 636 non-members alike. Articles should Easy Money ...... 638 R.F. Orchids ...... 565, 636 be about orchids or related topics and Fall 2018 Members Meeting Santa Barbara Greenhouses ...... 636 cultural articles are always especially Save The Date ...... Inside Back Cover South Florida Orchid Society Show...... 567 welcome. These can run the gamut Membership ...... 637 NOMENCLATURE Orchids Plus ...... 573 Useful Tips from major feature-length articles on Pests and Diseases ...... 637 Recycling Potting Mix ...... 637 such topics as growing under lights, 2018 Supplement ...... Inside Front Cover Searching Websites, Forums windowsills and thorough discussions The spelling of most orchid names Webinars ...... 571 and Blogs ...... 635 of a species, or habitat to shorter, in advertisements in Orchids Australian Orchid Review ...... 638 focused articles on a single species or Society of America ...... 571 hybrid to run under the Collector’s Item Dyna-Gro Nutrition Solutions ...... 571 follows the World Checklist of Evolution Art Group ...... 638 banner. The AOS follows the World Gothic Arch Greenhouses ...... 636 Checklist of Selected Plant Families that is available H&R Nurseries ...... 637 with respect to species nomenclature Jaybird Manufacturing ...... 636 and the Royal Horticultural Society online. Spellings of names not in the Kenya Orchid Society Show ...... 577 For More Information, Contact: Orchid Hybrid Register for questions Krull-Smith ...... Inside Front Cover OnkarKevin Sandal, Hall of hybrid nomenclature. checklist follow the nomenclatural Kultana Orchids ...... 636 Articles as well as inquiries OFE, International ...... 636 [email protected]@allenpress.com rules established by the most recent regarding suitability of proposed The American Orchid Society, in congruence with its stated conservation aims and with the full approval of the AOS Trustees, prohibits articles should be sent to jean.ikeson@ advertisements for wild-collected orchids and orchid-collecting tours in the pages of Orchids. By submitting advertisements for orchid gmail.com, [email protected] International Code of Botanical species, vendors are thereby asserting that plants advertised are either artificially propagated (from seed or meristem) or are nursery-grown divisions of legally acquired stock. While Orchids endeavors to assure the reliability of its advertising, neither Orchids nor the American or the editor at [email protected]. Nomenclature (Vienna Code). Orchid Society, Inc., can assume responsibility for any transactions between our advertisers and our readers. Although the Royal Horticultural WWW.AOS.ORG AUGUST 2018 ORCHIDS 639 Society (the official registrar for orchid grexes) dictates horticultural CLASSIFIED ADVERTISEMENTS usage for registration purposes, it has no authority over botanical All type for classified advertisements is set justified following the style nomenclature. When determining established for the classified section. If requested, the first three words which abbreviations to use for genus can be in all caps. Classified ads are not listed individually in the Ad names, follow those in Sander’s List Index. of Orchid Hybrids (available in AQ Plus).

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected] ONLINE ADVERTISING DETAILS

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PRINT ADVERTISER ADDITIONAL DISCOUNT Orchids Magazine Advertisers with a current/upcoming full-page ad or annual 1/9th or larger ad SAVE 15% OFF ONLINE AD RATES

AD Specifications Sample 300x250 Ad There are four ad slots on a page. This means that four different ads will appear per page. All ads are “Run of Site”, meaning they will appear throughout the entire site. • Ads must be 300 pixels wide by 250 pixels high • Resolution is 72dpi (dpi = dots per inch) • All ad edges must be colored - no borderless ads • No animation • PNG, JPG or GIF format only • File size must be 40 KB or less

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected] TECHNICAL SPECIFICATIONS

PRINT ADS RESOLUTION / Image resolution for all graphics should be 300 dpi or higher for

www.aos.org RHD ARL 08 VOLUME Vanilla 87 NUMBER 4 Leptotes bicolor Miltoniopsis Lorenz Oken Style A Highly Threatened New Quality Never “Really Species of Goes Out of Special” Orchids Two New Species in Acianthera section Antilla www.aos.org ORCHIDS APRIL 2018 color or grayscale images and 1200 dpi for bitmap line art. No RGB or Indexed color mode graphics.

ORCHIDSTHE BULLETIN OF THE AMERICAN ORCHID SOCIETY VOL. 87 NO. 4 April FORMAT / High-Resolution PDF files are preferred. PDF’s should be created using the Press Optimized settings, and all fonts must be embedded. Please verify journal trim and bleeds. File must be set up for correct journal trim, and bleeds must be set at 0.125” beyond the trim. It is recommended that you submit files 1 week prior to the material due date.

AGENCY COMMISSION There is a standard 15% commission to recognized agencies. Color and position fees are commissionable.

TERMS AND CONDITIONS The American Orchid Society (AOS) reserves the right to require publication PAPER repayment. All copy, artwork and typography are subject to approval of the publisher, the AOS. The AOS reserves the right to reject or cancel any All papers are Forest Stewardship Council-certified and contain at least advertisement for any reason at any time. All international dealers must comply 10-percent post-consumer waste. with CITES standards. The AOS in congruence with its stated conservation aims and with the full approval of the AOS Board of Trustees, prohibits advertisements in Orchids for wild-collected orchids and orchid-collecting tours. By submitting advertisements for species, the advertiser is thereby representing that plants advertised are either artificially propagated (from seed or meristem) or are divisions of well established, nursery-grown stock. The AOS reserves the right to screen and reject all advertisements contrary to the spirit of this policy. No tobacco or alcohol advertising accepted.

The advertiser agrees to assume all liability for content of ads printed and must be fully authorized for use of ad’s content, including, but not limited to, names, pictures, testimonials, and any copyrighted or trademarked material. The AOS does not provide award slides or scans for use in ads. In consideration of the publication of advertisements, the advertiser will indemnify and hold the publisher harmless from any loss or expense arising from an advertisement.

All claims for errors in advertisements must be made in writing and received within ten days of publication and will be considered only for the first insertion of the advertisement containing the error. An error that does not materially affect the value or content of an advertisement will not qualify for a credit, nor will any credit be allowed if the customer has seen and approved a proof, or a proof was not supplied.

CREATIVE SERVICES Creative services are available to all advertisers at a rate of $100/hour billed in 30-minute increments. Creative services include graphic design and/or copy writing. Please contact the Advertising Sales Executive for a customized quotation based on your creative needs.

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected] WEB ADVERTISING AGREEMENT

Submission of Copy The Advertiser shall be responsible for the submission of all Web advertising materials to the AOS on or prior to the first of the month. Advertising cannot be cancelled or changed after the Closing Date. The Advertiser is responsible for securing permission to use all trademarks, copyrights, service marks, service names and trade names that appear in the Advertiser’s Web advertisement. Cancellation Policy Cancellation by the AOS — The AOS reserves the right to edit, reject or cancel the Advertiser’s Web advertisement at any time for any reason. In the event the Advertiser’s Web advertisement is cancelled by the AOS, the AOS will provide the appropriate refund applicable to paid but unpublished Web advertisements. Cancellation by the Advertiser — The Advertiser shall have the right to cancel their web advertisement at any time by contacting the AOS in writing. Once an ad is published, no refunds are permitted for the current billing cycle and paid ads will continue running until the end of the billing period. Advertisers must cancel 72 hours prior to the subsequent billing period if they do not wish to advertise in that billing period. Conservation Policy The AOS, in congruence with its stated conservation aims and with the full approval of the AOS Trustees, prohibits advertisements for wild-collected orchids and orchid-collecting tours in the pages of Orchids. By submitting Web advertisements for orchid species, vendors are thereby asserting that plants advertised are either artificially propagated (from seed or meristem) or are nurserygrown divisions of legally acquired stock. The AOS reserves the right to screen and reject all Web advertisements that are contrary to the spirit of this conservation policy. Indemnification The Advertiser acknowledges that Web advertising is subject to the AOS’s approval and that the AOS has the responsibility and also the right to exercise control over content of its Web site in keeping with its aims to extend knowledge, production, use, perpetuation and appreciation of orchids. Consequently, the AOS reserves the right unilaterally to reject Web advertisements for any reason at any time, and also to cancel Web advertising on its Web site for any reason at any time, and provide the appropriate refund applicable to paid but unpublished Web advertisements. Placement of Web advertisements will be at AOS’s discretion, although the Advertiser’s preference will be met whenever possible. The AOS does not accept Web advertising that appears to be libel, misleading, deceptive or in conflict with AOS policies. Publication of a Web advertisement does not mean endorsement or approval by the AOS of any product or service advertised, the Advertiser or the claims made. The AOS is not responsible for any claims made in a Web advertisement appearing on its Web site. The Advertiser assumes liability for all Web advertising content, including text presentation and illustrations. The Advertiser shall indemnify and hold the published harmless from claims, actions, suits, proceedings or investigations, including actions for libel, breach of warranty, negligence, product liability, misrepresentation, fraud, violation of privacy, plagiarism, copyright infringement, and any other actions whatsoever that may arise from display of such advertisement. The advertiser shall reimburse the AOS for all losses, damages, deficiencies, costs and expenses (including interest, penalties and reasonable attorneys’ fees [at trial and on appeal] and disbursements) (collectively, “Losses”) incurred by the AOS in settlement of claims or in satisfaction of judgments obtained by reason of display of the Advertiser’s advertising copy. Advertiser claims for errors will be decided on a case-by-case basis with discounts offered for the Web advertisement in question or on the Advertiser’s next order, in the AOS’s sole discretion, provided that the AOS determines that the AOS made the error and that the Advertiser can prove that the error seriously and negatively affected advertising results. Entire Contract This Contract constitutes the entire understanding of the parties and supersedes all prior discussions, negotiations, agreements and understandings, whether oral or written, with respect to its subject matter. This Contract may be modified only by a written instrument executed by all of the parties. Breach of Contract The AOS shall be entitled to collect from Advertiser all Losses incurred by or on behalf of the AOS in any action against Advertiser pursuant to this Contract. Membership in the American Orchid Society is open to all individuals without regard to race, color, ethnicity, national origin, religion, gender,sexual orientation, disability or age. All activites of the American Orchid Society are conducted in accordance with the principles of nondiscriminationand mutual respect. Further, the American Orchid Society does not condone or endorse any conduct that is not in accord with these principles.

Copyright © 2019 American Orchid Society. All rights reserved.

Kevin Hall, Advertising Sales Executive / (785) 865-9143 / [email protected]