Tips for Success

G I V E Y O U B I O T H E A T T E N T I O N I T P O S T O N Y O U R S T O R I E S tag">D A I L Y D E S E R V E S By posting engaging content on your Instagram daily, Complete your Instagram bio by adding 2-3 keywords you will provide easy-to-consume content regularly. that are relevant to the brand and your community in order to help increase your search visibility. Showcase what's going on in your camps, celebrate client successes, give quick nutrition tips, and encourage trainers For , Burn Boot Camp's key differentiators are a to check-in with their audience via stories. great choice: unlimited camps, child watch, the floating floor or nutrition support/ Use story features, like stickers, , music, polls, questions to boost your visibility! Be sure to have a trackable link in your bio to keep close tabs on your bio activity. Remember, 's important to show correct form on exercise demos and bring the energy as you would in camp!

C R E A T E A C O N T E N T C A L E N D A R E X P A N D Y O U R R E A C H W I T H Spontaneous posts are fine when opportunity H A S H T A G S A N D G E O T A G S strikes. But steady progress requires Instagram users search for content using (#). discipline. We suggest posting 4-6 times per week They can also follow hashtags. on your grid. By including relevant hashtags (even daily ones) in your When writing your captions, use the same keywords bio and your post captions, you’re exposing a lot of that are represented in your bio to help with search potential new followers to your brand and products. visibility. Using geotags can also help you connect with other local Pay attention to timing and make sure you're businesses to build your joint venture partnerships! posting most when your audience is on!

I N T E G R A T E I G T V + I N S T A G R A R E E L S T U R N O R G A N I C P O S T S I N T O Create at least one IGTV each week to boosts visibility of M A R K E T I N G G O L D products and services, generates more opportunities for If an organic post is seeing heavy engagement, it could be engagement and conversions, and build your community. worth promoting. To get started, just follow these simple step: When you upload a new IGTV video, the first 15 seconds will be visible on your feed. Click the “promote” button below the post Choose a business objective and a call to action Give Instagram Reels a try! When you utilize Instagram's Choose your audience newest technology they reward you by organically showing Choose a budget and campaign duration & submit your content to more people!

Questions? Don't hesitate to reach out to us! [email protected] Tips for Facebook success

M A K E S U R E Y O U R P A G E I S F O L L O W T H E 8 0 / 2 0 R U L E C O M P L E T E L Y F I L L E D O U T The 80%: This means that the majority of your posts need to While social does not have a direct impact on be about the “you” in the equation. The “you” is your target 's search algorithm, there are a lot of correlations. customer. The “me” is your company… and the “me” needs to stay out of these posts. When filling out your business' information, make sure you are using keywords that are relevant to your business The 20%: Roughly, a fifth of your posts can be in your description in an effort to increase visibility self-promotional in nature. That said, the focus should still be on the “you.” You’re telling your audience about how Ensure your hours, address, phone number and awesome you are or you’re sharing content you went to great are up to date. lengths to create, but there needs to be something in it for them if you want a click, share, or conversation out of this exchange.

H U M A N - F O R W A R D C O N T E N T C R O S S - P O S T F R O M I N S T A G R A M T O Create meaningful conversations and interactions with F A C E B O O K your customers through human-forward content. Save time and develop content that can live on both Instagram and Facebook. Human-forward content is content that adds value, tells stories, and allows brands to connect with When connected properly, Instagram grid posts and customers on a personal level. Instagram stories are pushed directly to Facebook.

Effective storytelling involves a deep understanding of This can save you time and get your content in front of more emotions, motivations, and psychology in order to potential clients. move your audience. Think about what compels you and illuminate that on social media!

C R E A T E C U S T O M C O N T E N T F O R P R O M P T P E O P L E T O A C T F A C E B O O K Ask your audience to interact with you on Facebook when While we do recommend cross-posting content, it's also writing your caption. important to create platform-specific content. Here are a few post ideas that only live on Facebook: Facebook is a great place to build relationships through slightly longer-form content. Use Facebook to ask questions, get Facebook Live: Showcase your camps, demonstrate feedback from your audience, and lay the foundation for when exercises and add-value through long-form video people step foot in your gym. If not Facebook Live, then prioritize video over static content. Video content is ! We suggest videos from Be mindful of your calls-to-action and ensure that you are 30-660 seconds long. aligning your calls-to-action with the goals of your business. Keep the call-to-action above the fold so users see the desired action you want them to take right away!

Questions? Don't hesitate to reach out to us! [email protected]