ICSC Czech and Slovak Real Estate Conference 17 September 2013 The Andel's Hotel, Prague, Exploring Retail Opportunities - Revitalise the shopping experience

DISCOVER LEARN GAIN how to successfully transform how to build strong and competitive advantage by the shopping experience profitable retail brands for selecting the right retailer for through an effective food and the new consumer the right shopping centre beverage offering UNDERSTAND the impact of the mobile revolution on the way people shop Expert Speakers include: John Staines Jody Israelsky Jonathan Doughty Director of Sales, Retail Vision Managing Director, retailcommon Coverpoint Consultancy Joeri Van den Bergh Co-founder and Gen Y Expert, InSites Consulting

ICSC Czech Republic National Committee Sponsor

ICSC European Partners

TO REGISTER VISIT WWW.ICSC.ORG/2013SRC OR CALL +44 20 7976 3100 ICSC Czech and Slovak Retail Real Estate Conference Exploring Retail Opportunities

The ICSC Czech & Slovak Retail Real Estate Conference is now in its fifth year and once more we have packed the event with topical debate and expert speakers. Join us on 17 September 2013 at the Andel’s Hotel in Prague, where the conference theme this year is “Exploring Retail Opportunities – Revitalise the Shopping Experience”. The programme features thought provoking insights into Food & Beverage remodelling, building strong retail brand awareness and a fascinating look at the opportunities in mobile retail strategies that goes hand in hand with bricks and mortar shopping. You will also hear from the 2013 ICSC European Shopping Centre Awards winner: Silesia City Centre, Katowice, who will give a practical case study on remodelling and refurbishment of an established shopping centre About ICSC ICSC is the global trade and professional association of the shopping centre industry. We are a not-for-profit organisation with nearly 60,000 members across 90 countries worldwide. We represent everyone in the industry, including developers, managers, retailers, investors and service providers. We support you and your company to make the most of business opportunities. With our ICSC Europe team and the global network of ICSC members, we provide you with the services to “EARN” more. Education We offer high quality and customised professional education programmes for those seeking global industry recognition. Through our ICSC European Awards programme you can learn from best practice and recognise professional achievement. Advocacy We act as champion of the industry and we provide our members with a unique opportunity to influence European Union policy, and public debate, on the retail real estate industry. Research Our members have direct access to global retail real estate intelligence and research, including a dedicated European research service. ICSC’s vast statistical database and online library is a unique and valuable research tool. Networking Our members enhance their visibility within the industry by attending ICSC deal-making events, conferences and seminars. We give our members the opportunity to build strong, long-lasting business relationships, and discuss key issues within Europe and provide connectivity to other global markets.

To find out more about ICSC membership, please contact: Michel Zalac, Membership Manager Phone: + 44 20 7976 3104 or email: [email protected]

ICSC Czech Republic National Programme Planning Committee Committee

Chairman: Jan Kubicek, Libor Pospisil Alexander Rafajlovic Czech Republic SES Spar European Shopping Centers, Czech Associate, Cushman & Wakefield Republic Arnaud Burlin Karel Zeman Unibail Rodamco, Czech Republic Josef Tobek Head of Research & Investment Strategies, ECE Projektmanagement GmbH & Co. KG, CBRE Global Investors Francisco Coutinho Czech Republic Inter IKEA Centre Group, Czech Republic Libor Hladik Senior Development Manager, McDonalds Tomás Drtina Corporation INCOMA GfK, Czech Republic ICSC Slovak National Committee Clementine Strasser Miloslav Hajek Chairman: Richard M Hay Asset Manager, Képierre C&A Moda S. R. O., Czech Republic CSM, EHL Asset Management GmBH, Filip Poltoratsky Jonathan M. Hallett Drahomira Englisova Group Lease Manager, Inter IKEA Centre Group Cushman & Wakefield, Czech Republic CBRE, Pavel Klimes Marek Kalma CBRE, Czech Republic Head of Sales & Leasing, Penta Investments, Jaroslav Masek Slovakia New Yorker CZ, S.R.O, Czech Republic Sylvia Ďuriníková Monika Milovanovic VION Bratislava Shopping Centre Manager, Tesco Stores Limited, Czech Republic IKEA, Slovakia Beatrice Mouton Lubomír Nerad Jones Lang LaSalle, Czech Republic Spiller Farmer Spol. SR.O, Slovakia Dusan Mrozek Rajmund Valch Marks and Spencer Czech Republic, A.s., Czech EXISPORT, Slovakia Republic

Event Supporters Inter IKEA Centre Group MK Illumination ICSC Czech and Slovak Retail Real Estate Conference Programme

09:0 0 WELCOME 12:40 BUFFET STYLE LUNCH • Update on the ICSC Czech Republic National Committee activities 13:50 Selecting the Right Retailer for the Right Jan Kubicek Shopping Centre Chair of the ICSC Czech Republic National Committee • Choosing unique retail concepts • Update on the ICSC Slovak National Committee activities • Exploring the latest US & European trends Richard Hay • Selecting a retail design that stands out Chair of the ICSC Slovak National Committee, EHL Management • The role of ecommerce Conference Facilitator • How to succeed in turbulent market conditions Andrea Carpenter Freelance Writer and Moderator Jody Israelsky Retail Vision 09:15 Opening Keynote: Addressing the Current Economic Outlook 14:25 Your Shopping Center Will Never be the Same Again. • Macro-economic outlook for the Czech and Slovak The Impact of the Mobile Revolution on the Way republics People Shop • Current and future risks from the Eurozone crisis • Staggering and thought provoking facts on mobile • How investors perceive country risk device usage • Investment expectations for the region • Mobile device proliferation and outlook. Is this the end Speaker to be confirmed of the personal computer? • Projected impacts on bricks and mortar shopping. 09:55 International Shopping Centre Expansion Mobile is a great opportunity to wrestle consumer away from e-commerce • The key criteria when making investment decisions • How-to and how-not-to harness the shift to mobile. • Looking to the future: Predicting investment hot-spots The good, bad and ugly of mobile strategies • Improving the overall retail experience • Understanding and capitalizing on the mobile consumer’s • Can marketing add value to your asset? behaviours and motivations. Meet their expectations and reap the rewards Speaker to be confirmed John Staines 10:30 NETWORKING BREAK Director of Sales, retailcommon

11:00 Remodelling and Refurbishment of Established 15:00 NETWORKING BREAK Shopping Centres 15:20 Food & Beverage Remodelling – Successfully Case Study Presentation I Transforming the Shopping Experience ICSC European Shopping Centre Awards 2013 Winner: Silesia City Centre • The role of food and beverage as a point of differentiation Katowice, Poland in shopping centres • Which types of F&B operators should have a presence in Presenters Mag. Christian Chini, CREA shopping centres? Team Leader Retail Development & • Future developments for food & beverage operators Iris Gebhartl • Exploring different types of F&B markets – restaurants, Senior Asset Manager Retail, IMMOFINANZ AG food court, casual dining, food market, pop-up, street food Case Study Presentation II • F&B offers in other retail stores, like bookshops, baby Hamburger Meile wear, children’s stores and electrical goods Hamburg, • Practical case study from Czech shopping centre Presenter Nikolaus Thätner Jonathan Doughty Director Development, ECE Projektmanagement Group Managing Director, Coverpoint Foodservice Consultants & David Pazitka Case Study Presentation III General Manager, Novy Smichov Aupark Bratislava, Slovakia 16:00 How to Build Strong Retail Brands for the New Consumer Presenter Markus Pichler • Generation Y are the most marketing savvy and Managing Director , Unibail Rodamco advertising critical generation ever • The need for constant dialogue to attract new customers 12:00 The Latest Issues for the Shopping Centre Industry in • What drives Generation Y and how do you develop the right brand strategies to reach this youth generation? the Czech Republic and Slovakia • How can you make your advertising, branding and • Current challenges for shopping centres marketing relevant to them? • Outlook on future spending and profitability • Examples of retailer who got it right • Addressing the ever changing need of the customer • The value of loyalty Joeri Van den Bergh Co-founder and Gen Y Expert, InSites Consulting • Taking advantage of the influx of new retail brands • Service charge issues 16:30 Closing Remarks • Latest footfall index Jan Kubicek Moderator Chair of the ICSC Czech Republic National Committee Beatrice Mouton Retail Regional Director CEE, Jones Lang LaSalle Panellists Francisco Coutinho Managing Director CZ&SK, Inter IKEA Centre Group Dr Herman Kok Associate Director Research, MULTI Development Markus Pichler Managing Director Austria, Unibail Rodamco CODE: 2013SRC ICSC Czech and Slovak Retail Real Estate Conference

Registration Form 17 September 2013 - The Andel's Hotel, Prague, Czech Republic

Four easy ways to register For information on registration please contact www.icsc.org/2013SRC [email protected] +44 20 7976 3100 Deadlines For your name to appear in the main list of delegates, +44 20 7222 7791 we must receive your registration and payment by International Council of Shopping Centers/Europe LLC, 10 September 2013. 1221 Avenue of the Americas, New York, NY 10020-1099, USA

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ICSC Member fee Non-member fee Advance Registration (before 6 August) €120.00 + €25.20 VAT = €145.20 €240.00 + €50.40 VAT = €290.40 Standard Registration (from 7 August) €140.00 + €29.40 VAT = €169.40 €260.00 + €54.60 VAT = €314.60

ICSC Membership To qualify for the discounted member fee, each registrant must be an ICSC member. See www.icsc.org/europe for membership information or contact Michel Zalac at [email protected]

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