EDITORIAL

TIDINGSTIDINGS

s we take on year after year with a challenge we are distributed worldwide throughout sites in Boston, Nice, proud to present another issue of our endeavours in bring travel Madrid and Bangkok. e-Travel’s blue chip customers include automation to over 10,000 desktops across the subcontinent. Oracle, Qantas, Air France, Iberia, Airbus, Gateway, Ingersoll- Rand and Daimler Chrysler. We also take considerable pride in being not only the fastest growing GDS but also the most imaginative. We have As we present a sneak preview into what the future looks always enjoyed a reputation for delivering solutions to our like with Amadeus, we also thank each one of you in making customers that work best for them - solutions that are strongly our various attempts in reaching out to you most founded in the intelligent application of new technology. successful...its not by chance that Amadeus is the number 1 CRS in the subcontinent its also not only about figures but The Amadeus System User remains a unique offering in also about figures that turn up and make our events and the airline industry, allowing over 143 airline customers to use promotions most successful. Amadeus as their sale system in their airport and city offices, in call centres and on the Internet. The advantages are manifold; We do look for positive feedback, as we would like to apart from the logical reduction in costs, using Amadeus also improve on areas that would service you better. We would gives the airline sales agent the full benefit of using a full- like you to write in for your comments on our company, fledged travel agency system, allowing sales of all other airlines, services and our publications. cars, hotels, rail and other services.

Till then I remain.... Integrating e-Travel into the overall Amadeus business brings the advantage of global reach, powerful support and Productively yours, sales channels alongside extensive e-commerce expertise uniquely focussed into one unit dedicated to the online success of corporations, travel agencies, airlines, portals and travel suppliers, e-Travel customers are supported by a global Ankur Bhatia network of national marketing companies allowing services Managing Director to reach almost 215 countries, and more than 400 employees Indian subcontinent

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Interface Final.p65 1 10/6/04, 3:07 PM HAPPENINGS Sales & Marketing Conference 2003 Contents The Oberoi - AmarVilas, Agra, 14-16 December ISSUE-1, 2004

7 EVENTS PROVIDERS 29 • Back to Childhood in Mumbai • Amadeus acquires airline automation inc. leading US airline services provider • The Launch of e-Ticketing • Amadeus and IBM in strategic agreement for airline IT Solutions • 10th Anniversary Celebrations • Amadeus announces new value-based pricing for airline • Amadeus reiterates its presence and leadership in customers Ahmedabad • Qantas expands e-Travel outsourcing for five years • Amadeus breezes through the city of Vadodara • Indian Hotel Reservation System • Taj hotels & Amadeus India - summer promotion 14-16 December 2003, saw the com- movie was made within the stipulated Bhargava and Karun Budhraja. From • Guwahati Party • Baljee hotels under IHRES ing together of almost 70 Amadeus time period along with the predefined slapstick to English humour, from • Opening of new office and training facilities in Ahmedabad professionals under one roof to share, shooting agenda. So lights, camera, ac- “Shudh” Hindi to the usage of Eliza- • Fly International. The Air Sahara way! exchange and learn from one another tion was...all the way!!! bethan English was all punched in the • Amadeus on the backwaters of Kochi • Indian Airlines enjoys Amadeus access sell from the past one year and take for- The team building exercise was then proceedings. • Okt Fests in New Delhi and Mumbai • Joint promotion with Mahan Air ward Amadeus in the year 2004 to far followed by some serious stuff - a Last but not the least, a host of • Poila Baishakh in Kolkata • Bring the monsoon flavour for all travel agents in South India!!! greater heights. • Amadeus and Jet Airways Joint Promotion gamut of presentations which ranged external speakers were the performers • Amadeus Hain Na Contest and screening of The convergence was at the plush with a fair mix of technology, strategy, for the last day. Presentations ranged “Main Hoon Na” • Welcome to yet another... Amadeus & choice hotels hotel AmarVilas, Agra. This was a con- brand visibility were made wherein the from mind reading, to travel insurance, international joint promotion!!! • Jaipur Cricket Match & Cricket Match for Hughes Software ference packed with a mix of both se- delegates exchanged and learned from to training and development and finally • Mega summer bonanza for all IATA travel agents in India rious as well as fun and frolic moments. one another. The sessions ended with unveiling the 10- year celebratory func- • Amadeus Tee-Offs with TAAI • The Amadeus e-Ticketing joint promotions Team building and working together every one feeling both exhilarated and tions. • Unique Single club TAAI - Amadeus Golf Tournament • Jet airways enjoys Amadeus access update was the pivot around which the confer- excited for the coming year. The culmination of the conference • Khushii score with a smile • Air Sahara’s Launch in Colombo ence was revolved. The 70 delegates were The movies were finally screened, took place at the monument of love, • KLM Royal Dutch airlines & United airline enjoys Amadeus • divided into three distinct teams namely with the audience going gung-ho and the Taj Mahal. The delegates assembled Skal Ball 2004 daily schedule update Black Cats, Blue Whales and White ballistic with laughter all thanks to the at this wonder for a memorable group • Amadeus in SATTE 2004 • Gulf Air enjoys Amadeus access update and new PNR claim Tigers. Each team had to ensure that a emcees for the evening, Divya Chawla photograph and departed to Delhi. • India Soft 2004 NET NEWS 41 • Media fam trip

• What the Press has to say • Amadeus signs agreement with leonardo to increase hotel bookings through web based digital image solution • BMI goes live with e-Travel to sustain growth in europe’s travel 23 SUBCONTINENT market • Amadeus partners with comtec to drive new travel agent and • Amadeus Lanka Bukmaha Ulela tour operator distribution opportunities • From Stone Age to Jet Age PRODUCT+ 45 • Amadeus makes you its Valentine • e-Travel Unveils Aergo V6, Travel Industry’s First Global • Amadeus Rocks Dhaka Booking Platform • Amadeus Lanka’s Fun trip to Beruwala • Hertz connects to Amadeus complete access plus

Readers can write in..... we support the brand: As part of our ten year celebrations, we have added some new sections in Interface and have changed the look and feel of our magazine to make it more intresting for you to read .....we would like you to write into the: ”Readers write in” column and not only will your suggestions, feedback be taken seriously and implemented, we will choose your letters, emails and post them in this space for others to read as well. So make sure you have your fingers tuned into the pen or the keyboard at the earliest... Published by: Marketing & Corporate Communications: Send in your entries to: “Readers write in” Corporate Communications. Divya Chawla Bhargava Corporate & Marketing Communications Amadeus India, Amadeus House Graphics & Design: Sibendra Kumar Sahoo Amadeus India, D-4/4, Vasant Vihar, New Delhi - 110 057 or email at [email protected] D-4/4, Vasant Vihar Production: Kalamantra New Delhi - 110 057 For Private Circulation only.

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Interface Final.p65 2-3 10/6/04, 3:08 PM LEADING TRAVEL COMPANIES LAUD AMADEUS’ ROLE IN TECHNOLOGY

madeus, the leading CRS ma- satisfaction, how the ‘Customer their itineraries, even while travelling. jor, is celebrating its 10th anni Relationship Management’ tool has This ensures a ‘one point of contact Aversary in the region, and this enabled Friends Globe to let the valued ‘with the company, and also enhances is as good a time as any to look back customer find his/her own profile. This the comfort levels of the travellers, in a at what has made this a great company, PNR, in turn, very usefully, cautions or strange far off lands, leaving him free to as opposed to just a good company. warns, if you like, the customer to do business or travel. And what better way to do so than know when is his or her passport or The PNR-SMS facility developed by to see how and what the users of the visa expiring, for example. Team Amadeus enables the passengers innovative products developed by This ‘lead time’ can be vital for the to access on his mobile phone the Amadeus have to say on the vital role client-passenger, who may often have status of flights and other details. This being played by the CRS major, which to travel at short notice, for IT or other has proved popular with large sections has always looked ahead and often work, or even family holiday, points of people, reveals Mr. Nautiyal. developed custom-built products to suit out Mr. Nautiyal. International Travel House—ITH- the requirements of the clients. Elaborating further on the Amadeus is another dedicated, long time user of Anticipating the need, and listening role, the Friends Globe top executive Amadeus products, some of which to the customer, together with a strong focus on research and development, backed by a quality team, led by the dynamic Mr. Ankur Bhatia, could well be the secret of making Amadeus a household word in the travel industry today.

Mr. Ashish Kumar Vice President - Operations ITH

specifically developed for the travel major, winner of many awards. Mr. Ashish Mr. Naren Nautiyal, Kumar, Vice President, Operations, Director - Operations and Finance, ITH, says that the CRS major is playing Friends Globe a significant part in the ITH, at a time reveals that the Checkmy Trip web tool when it is striving for Six Sigma Perfe- Mr. Naren Nautiyal, Director, has enabled numerous Friends Globe ction. Being a ISO9001 company, ITH Operations and Finance, Friends Globe, clients to open the sites, with ID and is using the best of Amadeus tools to recalls with evident pleasure and password provided, to change or amend enhance customer-client satisfaction

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Interface Final.p65 4-5 10/6/04, 3:08 PM levels. The unique GUI script developed helps in avoiding feeding of data repeat- E edly, which, in turn, is also a check against possible wrong entries also. The Client Master, result of much V research and development, as also the integration of the back office and front office integration have been some salient E features of Amadeus contribution to the ITH growth chart, and fame in the N industry. Carlson Wagonlit Travel is another name closely linked with the use of • Back to Childhood in Mumbai T Amadeus products. CWT Senior • The Launch of e-Ticketing Technical Analyst Asia Pacific Mr. Gurinder Pal Singh, based in • 10th Anniversary Celebrations S Delhi, points out that the scripts developed by Amadeus for profiles are Mr Singh reveals that the Manage- in innovating, and providing a wide • Amadeus reiterates its presence and leadership in Ahmedabad very useful, especially since they conform ment Information and client preferences range of products to help BTI Sita • Amadeus breezes through the city of Vadodara to the Asia Pacific pattern, so vital for tools, by way of seat, meal, airline cope with the ever-increasing level of his company. preferences, are helping CWT serve the customer satisfaction in the corporate • Guwahati Party customers. The PNR Quality Check have world. also reduced errors to virtually Mr. Chawla goes on to say that the • Opening of new office and training facilities in Ahmedabad nil.Elaborating further on the PNR Quality Check -PQC- enables a contribution of the CRS major, the IT travel counselor to create quality • Amadeus on the backwaters of Kochi expert of CWT says that the ‘bridge’ compliant bookings and has been an • Okt Fests in New Delhi and Mumbai provided by Amadeus has helped the excellent tool to minimize errors, and CWT integrate its accounts and data create that much-needed Perfect PNR. • Poila Baishakh in Kolkata systems. The customized product by Value addition, so vital today, has Amadeus has enabled BTI Sita to meet • Amadeus Hain Na Contest and screening of “Main Hoon Na” also been aided by Amadeus, which is the BTI Global Standard, such as • Jaipur Cricket Match & Cricket Match for Hughes Software in the forefront of technology. Frequent Fliers Number, passport Mr. Manish Chawla Mr. Manish Chawla, Head information and seat and meal • Amadeus Tee-Offs with TAAI Head Business Development Business Develop-ment, BTI Sita, preferences. BTI Sita admits that Amadeus has been a pioneer ‘Travel Choice’ of Amadeus is being • Unique Single club TAAI - Amadeus Golf Tournament used in all the 14 BTI Sita branches, reveled Mr Chawla, adding that this has • Khushii score with a smile reduced time use, offered wider options • Skal Ball 2004 to passengers and improved efficiency, hallmark of any good company. The • Amadeus in SATTE 2004 online viewing of itineraries has added value to the product, says Mr Chawla. • India Soft 2004 This sample of views of some • Media fam trip industry leaders indicates why and how Amadeus has created a niche for itself • What the Press has to say in a short span of 10 years. Good luck to Team Amadeus in its future endevours-never ending- to serve the traveller and agents alike.

– Anil Mathur

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Interface Final.p65 6-7 10/6/04, 3:09 PM main events

th of December 2003, saw more Kay Kay (one of Bollywood’s than 1400 professionals from leading playback singer) was specially 5the travel and hospitality trade invited to sing some soul stirring come together at The J.W. Marriott songs from popular movies and Hotel in Mumbai. There were travel albums. Together with the DJ fol- agents, airliners, hoteliers, media per- lowed by shaking music they sure sons, invitees from the corporate had the audience rocking to their world and the list can go on and on beats. and on. In true Amadeus tradition - To beat the cold, and more so to awards were presented to the top bring back cheer into the not so good performing agencies and group ac- situation of the travel industry at counts for their unflinching support large - Amadeus took the opportu- Celebration of childhood it was school area - there were taken in by to Amadeus over these years. nity to take back each one into memo- indeed with the creation of the land of entertainment galore courtesy ..... The highlight of the evening ries of childhood. the burpy bellies, the hogwarts castle to Gaurav Kapur of Channel V fame were the Amadeus staff in custom- Bringing together the entire fra- scare a few with the traditional - pop ....who made sure that he kept the ary blue school like t-shirts adding ternity of Amadeus users from all corn, ice cream and candy floss. audience further enthralled with many to the festive mood boldly declaring over the city Amadeus’ aim was to Keeping in mind the other fantasies games from Beer guzzling, to apple that Amadeus is here not only to recreate the magic of childhood. of childhood were the “Pani Puris” and picking to finally - “Khoye Hue Bacchon bring automated solutions to suit From the invite card - cut out images “Gola’s” - however this time around Ki Jaankaari” where childhood photo- any need - but also innovative events of children holding hands to the am- they were more fun as they were touched graphs of people from the industry to suit every mood....!!!! bience of the whole event - it was up with whisky and vodka. were flashed and some one from the Kudos to the team time for unadulterated nostalgia. Just as people entered the high audience had to guess who it was. Amadeus....!!!!!

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THE LAUNCH OF E-TICKETING CISF TRAININGS Press Conference Venue: Oberoi Hotel, New Delhi. Date: 12th March 04 Cocktails in New Delhi, Bangalore, Mumbai and Kolkata Dates: 1st April, 2nd April, 3rd April and 16th April

QI. What is CISF? CISF stands for Central Industrial Security Force. They comprise of the vast body of security personnel deployed at the various entry points/gates in an airport (i.e. check in, boarding points etc.) Q2. What is the purpose behind the training? The primary purpose of the training is to ensure smooth handling of the passengers holding electronic tickets. t is hardly an understatement to Q3. What is the methodology behind the training? All the security staff are briefed on the layout of the say that online travel distribution electronic ticket itinerary receipt, which will be carried Ihas changed the face of the travel by passengers rather than the paper coupon, the latest industry. The primary reason being that innovation brought into the aviation world by Amadeus technology has forced every player in the India. This paperless wonder has to be read carefully to avoid any mishaps. All information fields are clearly value chain to re-evaluate its strategies and understood so that they can be deciphered easily. A business processes. Amadeus as a com- wider view on e-ticketing as a concept is given via pany, constantly challenges itself at all presentations and handouts so that the security force is very comfortable with the concept as a whole and points of its growth grid, and has its applications in particular. emerged technologically victorious once again by providing the avid traveller with THE LATEST ON CISF TRAININGS: a unique hassle-free travel experience with • New Delhi completes 850 CISF trainings till date. • Kolkata completes 175 CISF trainings in 3 days flat. the birth of e- tickets. • Bangalore completes 159 CISF trainings in 3 days flat. The marketing gurus to propagate this A territory wise training all across India covering the unique tool used a two-pronged approach: metros: Delhi, Mumbai, Bangalore, Kolkata, Chennai. namely a press conference on the 12th of While the glittering cocktail party was held at the Taj Mahal Hotel Q4. How is the security force made familiar with March held in New Delhi followed by an New Delhi, to celebrate the official launch of e-tickets with a select mix Amadeus? interactive cocktail sessions in April in of airline officials and travel professionals - through a laser storyboard The trainings, which began in February of 2004, provide a gradual process of familiarization with ITR displays of Mumbai, New Delhi Delhi, Bangalore Amadeus traced the evolution of technology from the stone age to Amadeus and airlines. They are free of cost, and are and Kolkata. jet age and finally metamorphasizing into the era of e-Ticketing the also muti-lingual, meaning they can be made possible in common thread throughout the countrywide launch of tickets saw a English, Hindi, or the local language of the region, ensuring a better understanding and facilitating the slick corporate testimonial film was shown with top airline officials learning process. endorsing the advantages of e-tickets. Each of these events had its Q5. How credible is this training? own unique charm depending on the city where it was hosted. In With Amadeus occupying almost 50% of the market New Delhi the host for the evening was the ever graceful Shefali share, every second passenger would soon be holding Talwar where as in Bangalore and Mumbai there was a scintillating an electronic ticket. In such an environment, this training would become an added advantage to the security performance by Mohini Singh and Kolkata had a vibrant and enthu- force operating across airports in India. It is worth siastic team of dancers with live performances setting the dance floor mentioning that all trainings have an exclusive photo on fire.... session attached and the trainings come to a close with each participant being facilitated with a completion Catch some snapshots of those magical moments, which make certificate in true Amadeus style! us all so proud.....

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10TH ANNIVERSARY CELEBRATIONS AMADEUS REITERATES ITS PRESENCE AND The 7th of April began as all other days do... the sun rose ... the birds were chirping ... But, NOTHING was ordinary for the Amadeus staff in all the 30 offices across LEADERSHIP IN AHMEDABAD India. The buzz in the air was electrifying as the 7th of April marked the completion of 10 hortly after the opening of tation on the current trends in the new office premises in the glorious years of Amadeus. To kick off the 10 year anniversary celebrations a tea-party was travel and Amadeus’ role in it by Scity of Ahmedabad, Amadeus Mr. Karun Budhraja, D.G.M organized at the New Delhi, Corporate office.To commemorate the completion of 10 years, decided to facilitate the top 5 agen- Marketing and Communications Amadeus staff across its 30 offices in India in their customary blue A10 T-shirts and blue caps cies in the city particularly for the from New Delhi. went around the travel agency offices distributing mouse pads and computer screen pop-ups. region of Northern Gujarat for the The awards were jointly pre- outstanding segment productivity sented by Ms. Naina Chopra, Re- Come relive those moments with us .... on the Amadeus system in the year gional Manager, Western Region 2002-2003. and Mr. Karun Budhraja while the With this premise in mind, a emcee Divya Chawla Bhargava, special evening was planned for Manager, Marketing & Corporate the 26th June 2004 at the Communications tried to humour poolside of the Taj Residency people in her broken language of Ummed. 7.30p.m as the stars were the region - Gujarati. in the heaven and the twilight All in all as the evening came to slowly began to fall.... there were a close, one could hear the support people who started coming....to that the Amadeus team enjoys in this bedecked poolside for a spe- the region...... with a whopping cial awards night function. market share of over 54% in north The more than 130 invitees Gujarat itself. As we say the figures from the travel trade of the city say it all!!! were taken through a breathtak- Kudos to the team Amadeus ing (literally in the sense) presen- based in Gujarat!!! AMADEUS BREEZES THROUGH THE CITY OF VADODARA Date: 25th June 2004, venue: The Upper Deck, Taj Residency Vadodara

More than 80 travel professionals from the city were seen flying from the ground for two reasons....the breeze and Amadeus. The date and venue was fixed for Amadeus’ Annual Agency Excellence Awards night and so was the crowd. The who’s who of the travel trade rubbed shoul- ders and interacted while Amadeus took them through a presentation on the current trends in travel and Amadeus’ role in empowering the travel fraternity. A delegation of staff from the subcontinent headquarters in New Delhi comprising of Mr. Karun Budhraja, D.G.M, Marketing and Corporate Communications, Ms. Divya Chawla Bhargava, Manager, Marketing and Corporate Communi- cations as well as from the regional headquarters in Mumbai, Ms. Naina Chopra, Regional Manager, Western Region. After an enlightening presentation by Karun Budhraja the top 5 travel agents from Southern Gujarat were presented the Amadeus plaques. The evening ended with dinner and a statement that Amadeus is here to rock Vadodara just as the breeze rocks the city!!!

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Interface Final.p65 12-13 10/6/04, 3:11 PM EVENTSmain EVENTS EVENTS events

GUWAHATI PARTY

here are few markets in which ability Talone is sufficient to attain stupendous market shares. Sheer grit, coupled with loyalty, sincerity, enthusiasm and team play are the hallmarks of a dynamic and prospering market. An apt example of this is the Guwahati market with a market share of 14% in Jan 2001 to 79 % in Sep 2003. It has truly been a countdown to excellence. AMADEUS ON THE BACKWATERS OF KOCHI To celebrate this achievement Amadeus, East India hosted a lunch in November 2003, 19th December 2003 witnessed Managers and counter staff of all the Mr. K.V. Rajagopal, Controller Finance, at Hotel Brahmaputra in Guwahati to thank Amadeus hosting a gala evening at Travel Agents and the District Sales Air Travel Enterprises travelled all the the local travel fraternity for their unconditional support. the beautiful lawns of Taj Malabar, Managers and sales staff of prominent way from Thiruvananthapuram to An impressive gathering of stalwarts Kochi for all the agents and Airliners airlines namely, Indian Airlines, Gulf attend the function. representing travel agencies and airlines of the city and a few top agents from Air, Oman Air, Jet Airways, Lufthansa, The remarkable feature of the party came to lend their support to the occasion. Thiruvananthapuram and Calicut as Sri Lankan Air, Cathay Pacific, Saudia, was that most of the out-station guests The Amadeus corporate office was duly well. In fact this was one of its kind, Alitalia, Malaysian, Singapore Airlines etc. around Kochi made it a point to attend represented by Mr. Karun Budhraja Deputy a mega event, done by Amadeus the event travelling from far off areas General Manager Marketing Corporate again, for the entire travel fraternity. like Palghat, Kottayam, Pathanmthitta, Communications, Vinita Varghese Regional The event took off with a presenta- Trichur, Chavakkad, Kodungallore etc. Market Coordinator for East India and tion by Mrs. Sharmila Bhatia Kharab, which is about 5-6 hours drive from Ms. Geetika Seth Regional Manager East. General Manager, Southern Region Kochi. The common remark from A small Informative presentation was put and Key Accounts. all the guests, which was attended by forward highlighting the past, present and the forthcoming innovations with respect The presentation was informative, about 350 people, was that only to service, product and the dynamic factual and was well appreciated by the AMADEUS could do a grand event changes in the market scenario. In all guests. The picturesque lawns of Taj like this especially on the eve of Christ- aspects Guwahati has come a long way Malabar wore a festive look with the mas that was simply great!! The and guided by its motto T.E.A.M. (Together crowd enjoying the hospitality of Amadeus Team of Kerala and espe- Everybody Achieves More). Three Cheers Amadeus. The guest list included the cially Kochi deserve s special kudos for Guwahati!!! Managing Directors, General Managers, organizing such an event !!

OPENING OF NEW OFFICE & TRAINING CENTRE IN AHMEDABAD

madeus India announced the opening of its state-of-the-art train ing facility in Ahmedabad. Equipped with requisite training re Asources and personnel, the centre is geared to offer comprehensive training to travel agents across Ahmedabad, Saurashtra, Vadodara and other key markets in the Gujarat region. Spread over an area of 1,000 square feet, the Amadeus Training Centre is based in 204 Ahijit III, Mithakhali Six Roads, Ellisbridge, Ahmedabad. The fully functional centre will have six terminals and six dedicated trainers to train travel agents on a wide range of Amadeus travel solutions. Heartiest Congratulations to the Amadeus Ahmedabad team!!!

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Interface Final.p65 14-15 10/6/04, 3:12 PM sports EVENTS EVENTS EVENTS entertainment events events OKT FESTS IN NEW DELHI & MUMBAI Jaipur Cricket Match & Cricket Match for Hughes Software ome October and OKT festivals or Wine The match kicked off with Hughes Cfestivals are very popular and common Software batting first a they won the toss and throughout Germany. To bring Germany to the many Indians Amadeus in its entertaining spree managed to make a 186 runs in 26 overs, a brought to New Delhi and Mumbai a taste of the score chased by Carson Wagonlit, who lost the Okt fests in totality ..... match by 61 runs. However, the match BADEN-WUERTTEMBERG WINE FESTIVAL A select mix of top travel agents, airline ended with a officials, government officials, embassy and sumptuous spread consulate staff and members of the press and and beer and bacardi media were entertained with a German band, wine, The Jaipur Amadeus team took part in a .... Rest assured beer and food from Baden-Wuerttemberg in Cricket Tournament on the 21st of December traditional German festival tents. The event was everyone left for 2003 organized by Hindustan Times called hosted by Amadeus India in association with the home in high spirits! Bird Group at the Grand, New Delhi on the 11th “Corporate Grudge”. The participants in the of October 2003. The décor enthralled the 100 As the India - Amadeus team were various travel agencies odd guests, comprising of traditional German Pak cricket fever had from Jaipur itself who played against the team festival tents - white, silver and blue... everyone glued to of Travel Corporation of India (TCI). interspersed with beer barrels, pumpkin flower their seats, so did the Amadeus holders and hostesses in traditional attire. Specially designed Amadeus branded sponsored Friendship Cricket Match t-shirts were made for all players in the OKTOBERFEST, MUMBAI played between Carlson Wagon Ltd and Amadeus team. BE BAVARIAN! Mumbai, the city that never sleeps was host to one of the most novel evenings resplendent with a Bavarian Hughes Software Systems, in Delhi on band and Bavarian radishes, sauerkraut with dollops of delicious cream cheese and to generously wash all this down German The team won the match with 7 wickets, beer! The Club, Andheri was bursting at the seams on Wednesday the 29th of October 2003, with adequate support from over the 14th of March at the Airport Andrew (Amadeus - Helpdesk Executive) 500 people representing the travel fraternity, airlines, hotels, press & television. The ambience was of fun and frolic with clowns, Authority Grounds. being the man of the match!! magicians, game stalls, et all! Co-hosted by The Club, Lufthansa German Airlines, Jet Airways, Amadeus India. Amadeus India as one of the co- sponsors took to sponsoring the bar, coasters, & t-shirts for the waiters all one can say is Sehr gut! Amadeus Unique Single Club POILA BAISHAK CELEBRATIONS IN KOLKATA “Tee-offs” with TAAI !! TAAI - Amadeus Golf Nabh Barsha is celebrated as a New Amadeus sponsored the Tournament Year for Bengalis. It falls on the first 2nd TAAI - Northern Re- Amadeus India was the sole day of the month of Baishak - the first gion Annual Golf Tourna- sponsor for the Single Club Golf month of the Bengali year. This year the Tournament that was held on the festival was celebrated on the April ment 2003 along with U.S. 10th of May 2004 at the Qutab 14th, 2004 commonly known as the Poila Airways on Saturday the 20th Golf Course, New Delhi. The Baisakh. of December 2003 at the Tee-off commenced at 2:30 p.m. Naba Barsha marks a new Qutub Golf Course, New and culminated with a prize dis- beginning, a new hope, and a year full Delhi. tribution ceremony. of joy, well-being and prosperity. The tournament was held There were close to 60 partici- To commemorate the occasion on a stable-ford format with pants amongst which there were Amadeus Kolkata, celebrated by around 80 participants. distributing customary “Rasogolla prominent airliners like Mr. Amadeus’ sponsorship for Handis” to all agents. This was an Ramesh Marwah - Austrian Air- this tournament included opportunity to meet and greet agents lines, Mr. Anil Goyal - Indian and continue the assurance of a long specially branded t-shirts and Airlines and Mr. Ratinder Jung - lasting relationship with Amadeus. bags. The Tee-off com- Air Canada The tournament also menced at 10:30 am and cul- saw the presence of Col. Vijay minated with hi-tea and a Chadda - BTI Sita, Mr. Runeep Amadeus “Hain Na” contest and screening of prize distribution ceremony Sangha - American Express, wherin Mr. Ankur Bhatia was Mr. S. Vijay - American Express, specially called upon to give madeus Delhi was the proud host Mr. M.V.Shastry - Carlson Aof the special screening of “Main out the prizes. Amadeus was Wagonlit and Mr. Ajay Seth - Hoon Na” on the 30th of April 2004 ing of this blockbuster was a visual represented in the tourna- Vision Travels. at the Chanakya Hall in New Delhi, treat to the travel community. Both the ment by Mr. Repunjay Sinha Mr. Repunjay Sinha from the which was clubbed with a special seg- top agents and the Amadeus staff had (from the Delhi Sales team) Delhi Sales team represented ment based travel agent contest on the a rollicking time, entertainment true as one of the players who Amadeus in the tournament by website www.amadeus.co.in. The screen- Amadeus Style. performed exceptionally well. performing well.

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Interface Final.p65 16-17 10/6/04, 3:12 PM associations EVENTS EVENTS EVENTS & NGO’s events

KHUSHII SCORE WITH A SMILE

AMADEUS IN SATTE 2004 madeus the technology partners at business partners ... all under one another facet was added to the show he Jawaharlal Nehru Stadium was opponents were members of the Indian ASATTE 2004. Amadeus also roof. The three daylong event, from with, Amadeus along with Travel the coolest place in Delhi to get Cricket team (Srinath, Anil Kumble, Ajay presented Industry awards in association the 26th March 2004 - 28th March Trends Today giving away Industry Thot dates! And it could not get Jadeja, Nikhil Chopra) and footballer with Travel Trends Today. 2004 had a great turnout as its Awards on the inaugural function of better than the 22nd of February! Cricketer Bhaichung Bhutia and hockey sensation SATTE 2004 is universally preceding year. As a domestic, regional SATTE on the 26th March 2004. Kapil Dev was the cynosure of all eyes Dhanraj Pillai. The chief sponsors were recognized as the Biggest Travel Show and outbound travel related show, Maharaja Gaj Singh of Jodhpur since his support for the NGO, KHUSHII Times of India, with Amadeus India not with a unique opportunity to interact SATTE was being technologically along with Mrs. Radha Bhatia and (Kinship for Humanitarian Social and far behind, lending support to causes on and forge linkages with other powered by Amadeus. This year Mr. Navin Berry presented these awards. Holistic Intervention In India). The its principal of caring as fiercely as they slogan of “spend a while, spread a smile” compete... was put into action by a host of Amadeus exclusively arranged some bollywood stars (namely: Sanjay Dutt, special passes for top travel agents and Arshad Warsi, Sunil Shetty, Akshay airline officials. All in all a star-studded Kumar, Mandira Bedi) and their extravaganza with a cause ended in high spirits! SKAL BALL 2004 kal Delhi, one of the most Ssought-clubs in the travel indus- try, celebrated the completion of 50 glorious years on the 21st of Febru- INDIASOFT 2004 ary 2004. The golden anniversary cel- unique platform which converges A congregation of the best IT brains products at the Taj Palace Hotel between ebrations came after the Skal World Athe whole world of IT were present to explore and establish the 10th-12th of February 2004. The three Congress which was held last year in opportunities: where global giants, strategic alliances and partnerships. day exposition provided a base to forge Chennai. This year the invite had an corporate leaders, venture capitalists Amadeus India was part of the exhibitors linkages with delegates from countries like Egyptian theme of black and gold and SMEs are present in one of the present and used this magnificent Ghana, Nigeria and Botswana, Brazil, colour scheme to emphasize the unparalleled confluences of IT industry. opportunity by displaying its key IT related China and many other countries. club’s 50-year history. On the occa- sion of the Golden Jubilee Ball, Amadeus joined hands with Trav Talk in a unique fashion to capture moments of the evening. A special portrait photographer was specially commissioned for the event, at a studio created at the venue. Photo- graphs were clicked, framed and duly sent to the concerned people as part of the promotion.

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Interface Final.p65 18-19 10/6/04, 3:13 PM EVENTS EVENTS

MEDIA FAM TRIP What the Press has to say

or the first time in 10 years in the history of Amadeus India there was a Media Fam Trip organized to Nice from 11th FMay - 14th May 2004. The journalists of the fam comprised of representatives from top financial dailies of the country such as The Economic Times, The Business Standard and The Hindu Business Line who were accompanied by Mr. Karun Budhraja, Deputy General Manager - Amadeus Indian subcontinent. Amadeus showcased itself as the leader in Travel Technology. The media were an audience to Global Amadeus speakers like Mr. Philippe Chereque - VP Corporate Strategy, Mr. Oliver Froger - Sr. Manager Asia Pacific, Mr. Claude Giafferri - VP Product Management and Mr. Jerome Destors - Director e-Travel. After an exhilarating and an extremely fruitful conference the press were taken around on a guided tour of Nice and were extremely delighted to return with a bagful of stories!!

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Interface Final.p65 20-21 10/6/04, 3:13 PM S U B C

• Amadeus Lanka Bukmaha Ulela O • From Stone Age to Jet Age

• Amadeus makes you its Valentine N • Amadeus Rocks Dhaka T • Amadeus Lanka’s Fun trip to Beruwala I N E N T

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Interface Final.p65 22-23 10/6/04, 3:16 PM SUBCONTINENT SUBCONTINENT

AMADEUS LANKA BUKMAHA ULELA FROM STONE AGE TO JET AGE “Galyugaya (Stoneage!!) To the 21st Century” o celebrate the Avurudu festival in TSri Lanka, Amadeus Lanka Bukmaha Ulela came as a surprise to the travel industry on the 24th April 2004. This was the first time in history that the travel trade organized such an event for more than 350 participants!!! Invitations were sent out to the travel fraternity keeping every detail in mind and leaving no stone unturned. The agencies started pouring in with their Galyugaya (Stoneage!!) To the 21st list of nominations with encouraging Century”“ an event hosted by Amadeus comments that gave immense strength held on the 29th of November 2003 at to the Amadeus Lanka staff. The event the Trans Asia Hotel Pool Side, comprised of a boys marathon, a girls Colombo. Just as the guests started walking in marathon and a bicycle race! through the Cave entering the main area, The Amadeus team gathered at the the immediate focus was on the CR & FC Hockey Grounds around 8.30 21stCentury backdrop. a.m and made the road arrangements How technology has developed from along with the Sri Lanka Police to escort Galyugaya to the 21st Century and what the marathon and the bicycle race. At Amadeus has done in the past and can do for the travel trade in the future was 10.30 a.m the events kicked off with the highlight of the evening. Later in the the Marathon & the race. Around 12.00 night to make the event more exciting noon one heard the traditional sounds there was ample fun and games coupled of the Avurudu Raban (Festival Drum) with a nightlong dancing session that and Mr. Dennis Fonseka and the kept the crowd going. Amadeus Lanka team lit the traditional All in all it was a successful event and as the trade still speaks about it they oil lamp. All this fun and frolic was look forward to many such occasions in followed by a gamut of other fun filled the coming years!!! activities and games. The final part of this function was a fun filled fancy dress evening which was hilarious, and the selection of the Avurudu Kumari (New Year Queen) and the Avurudu Kumaraya (New Year King) turned out to be very exciting!!! The grand finale was when the staff of all the agencies got together and cheered for the Amadeus Lanka team.... it was a moment of a welcome surprise for Dennis and his team and a clear indication of a fabulous and a success- ful event.

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Interface Final.p65 24-25 10/6/04, 3:18 PM SUBCONTINENT SUBCONTINENT

AMADEUS MAKES YOU ITS VALENTINE AMADEUS ROCKS DHAKA

ocated approximately 30 kilometers t was Friday, the 10th July 2004 east of Kathmandu, close to the col when the travel industry of the Lorful medieval city of Bhaktipur, city of Dhaka came together under Mirabel resort was the obvious choice for the I one roof. The venue was the plush Amadeus annual picnic held on Valentine’s Sheraton Hotel, Winter Garden. The Day for the travel trade at large. The exotic ambience was vibrant and ablaze. backdrop of the Himalayan peaks with lush 500 travel professionals from the green forests was the perfect foil for the pic- city of Dhaka came together for a fun nic on the 14th of February 2004. Undoubtly, filled evening that rocked Dhaka till the the event was a huge success, since it was wee hours of the morning. GTD christened the “Valentine day special” with a Bangla hosted the event, which has gone deliberate focus of extending the valentine’s down the annals of travel trade history theme onto the invite card and décor as well! of the city. The theme of the evening Fun and frolic was the order of the day, was rightfully called “Feel the Energy”. with 300 odd travel agents letting their hair With a lavish display of food and down to foot stopping music by local drinks, the evening was a fully charged favourite Deepak Bajracharya and gorging on one with Mr. Mustafa Kemal - Coun- sumptuous food and drink! try Head, GTD Bangla Pvt. Ltd. being To extend a personalized welcome to each a perfect host. His team comprising of and every guest, Mr. Karun Budhraja, Deputy enthusiastic men and women dressed General Manager, Corporate and Marketing to perfection, men in black and women Communications, for the Indian Subconti- in shimmering silver was the dress code nent had specially flown in from New Delhi. for them. Along with Ms. Virangana Singh heading The evening highlight was the the Amadeus operations in Nepal as the string of lucky draw prizes, ranging most gracious hostess. from cameras, to telephones, to air tick- ets. The crowd was as vivacious as the hosts and the game show of the lucky draw was a smashing success. The entertainment was a combina- tion of two of the most popular live bands of Bangladesh, LRB & SOULS. The numbers belted out by the bands made the entire 500 go on to the dance floor and it just did not stop there, from the best dancer, to the best dressed person to many more. The psychedelic lights, the live music and the décor just went hand in hand with the entire evening which made the event a grand success. A DJ console was set up for some hip hop numbers and the crowd had an evening which will be difficult to forget for a long long time. The party continued till the early hours of the morning and the GTD Bangla staff were all there making each and everyone feel most comfortable. Amadeus truly rocked Dhaka...

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Interface Final.p65 26-27 10/6/04, 3:19 PM SUBCONTINENT

Amadeus Lanka’s Fun trip to Beruwala.... P madeus Lanka’s staff with families personell keeping their spouses happy. Ahad a rollicking time at their Annual This was then followed by dinner and R Staff Trip to Neptune Hotel, Beruwala dancing and the highlight of the evening on the 1st & 2nd May 2004. It all began was some superb fire dancing and a live with the departure from the Galadari band! The next day there were a series O Hotel on the 1st of May 2004 at 0930 of games again.... this time starting with hours. The journey to the Neptune hotel the children. ...first the girls and then was full of fun and frolic with lunch at the boys playing the lime and spoon V Magonna near the beach. After lunch game followed by other exciting games • Amadeus acquires airline automation inc. leading US airline services provider I • Amadeus and IBM in strategic agreement for airline IT Solutions D • Amadeus announces new value-based pricing for airline customers

• Qantas expands e-Travel outsourcing for five years, announces record E performance of its new web site R and some relaxation in the hotel for the couples which were egg passing, • Indian Hotel Reservation System everyone gathered at 1630 hours for an yogurt eating, tug of war that finally evening filled with laughter and ended with the 100 meters race for the • Taj hotels & Amadeus India - summer promotion S enjoyment! There were a number of boys and the girls! All in all the staff games played between the staff and their and their families had a fun filled holiday • Baljee hotels under IHRES spouses. Needless to say the spouses where the aim was to bring everybody came out winning against the Amadeus together and to encourage more team • Fly International. The Air Sahara way! team, so much so for the Amadeus spirit!! • Indian Airlines enjoys Amadeus access sell “ONE DREAM” • Joint promotion with Mahan air for all Amadeus agents in India t was one dream to work for the hotel Grand. From the weclome at the number One CRS in the subcontinent airport to the hotel, sight seeing around I • Bring the monsoon flavour for all travel agents in South India!!! that brought 17 like minded people to the capital of India, shopping at the join Amadeus GTD Bangla Pvt. Ltd in best shopping haunts in the capital and • Amadeus and Jet Airways Joint Promotion in Kathmandu Dhaka under the able guidance of their NCR region, to the conference with its Country Manager, Mr. Mustafa Kemal. exhaustive presentations and great • Since the commencement of operations entertainment that went onto to the wee Welcome to yet another... Amadeus & choice hotels international joint promotion!!!

• Mega summer bonanza for all IATA travel agents in India

• The Amadeus e-Ticketing joint promotions

• Jet airways enjoys Amadeus access update with numeric availability

in Dhaka in the year 1999, Amadeus has hours of the morning, the seventeen • Air Sahara’s Launch in Colombo been the market leader providing state- participants were treated to Indian of-the-art facilities to travel agencies. The culture, hospitality, food and traditions • KLM Royal Dutch airlines & United airline enjoys Amadeus daily schedule Amadeus staff from Dhaka were recently galore...!!! This “One Dream” was a dream flown into New Delhi for a special of one and all and they now look forward update internal conference “One Dream” at the to another similar one soon.....!!! • Gulf Air enjoys Amadeus access update and new PNR claim

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Interface Final.p65 28-29 10/6/04, 3:20 PM madeus recently announced that it has acquired Airline AAutomation Inc. (AAI), a leading provider of Revenue AMADEUS AND IBM IN STRATEGIC AGREEMENT Integrity Services for the airline industry and currently servicing more than 55% of US domestic reservations. FOR AIRLINE IT SOLUTIONS ‘Revenue Integrity’ services are a key tool in an airline’s overall revenue management strategy. They maximise airline The acquisition further indicates Amadeus and IBM have formed “The ongoing evolution in how travel is purchased, managed revenues by detecting and neutralising unproductive bookings a strategic relationship to and delivered, as well as the airlines’ current economic landscape Amadeus’ commitment to answering calls for significant change and business transformation,” says made with the airlines. This helps carriers reduce and optimise address the needs of airline overbooking patterns, lessen inventory spoilage and raise load airlines’ technology needs and Hans Jorgensen, Amadeus Vice President, Airline Business factors on their flights. helping them to optimise revenue. and transportation companies Group. “To remain competitive, airlines will need to redefine and Travellers and travel professionals also obtain improved looking to upgrade their IT simplify their business models and associated IT infrastructure.” Through this strategic agreement, Amadeus and IBM will benefits from these services, as passengers are able to find infrastructure and adapt more available seats on critical flights and overbooking is offer airlines a comprehensive package combining Amadeus’ reduced. their business processes. Sales and Distribution and Passenger Service System (PSS) As Amadeus continues to expand its technology solutions solutions and services with IBM’s outsourcing capabilities portfolio for the airline industry, the acquisition is key. It and global IT services. For future PSS clients, Amadeus will continue to develop and deliver PSS solutions and services, while IBM will undertake system integration and project management. The two companies will also cross-sell their offering increasing their competitiveness in the industry. AMADEUS ACQUIRES AIRLINE AUTOMATION INC. “In the last four years Amadeus has made a significant investment in evolving its Global Distribution System and LEADING US AIRLINE SERVICES PROVIDER core airline applications into a new generation of systems, built on open architecture,” says Jorgensen. “However, beyond PSS, airlines have other IT infrastructure needs that are best enables airlines to increase sales of their seats by using proven answered by a traditional outsourcing leader as IBM. With services that are fully integrated with their sales and reservation IBM, we will have a virtually unlimited capacity to adapt to system. Additionally, by using an outsourced solution, airlines the size and scope of new global projects and enhance our will be able to both lower their cost of entry into this ability to respond to potential airline clients.” technology and avoid the operation cost involved in For the traveller, this agreement will mean improved maintaining an in-house alternative. passenger service and recognition by airlines, who will be able Scott Kimbriel, founder and CEO of Airline Automation to customise service to passenger needs, right from initial Inc., said “To remain competitive, airlines need to find ways reservation through to the end of the journey. in which they can increase their revenue through the use of “From an IT perspective, to remain competitive, the travel new technology. Amadeus’ reputation as a pioneer in the industry must migrate from an era of complexity to an development of IT services for the airline industry makes the architecture that is increasingly standardised, open and company a natural fit with AAI and, with its worldwide integrated,” says Gerhard Buettcher, Business Consulting marketing organisation, will accelerate our international Services Lead, IBM Global Travel and Transportation Industry. development and expansion.” “Through this agreement, IBM and Amadeus Vice President, Airline Business Group, Hans Amadeus will help airlines meet their Jorgensen commented, “By taking full ownership of AAI, respective IT requirements in a Amadeus strengthens its commitment to serving the manner that allows them to be evolving technology needs of the airline industry. The versatile and flexible, while remaining investment adds a natural complementary component for focused on their core businesses.” the Amadeus IT range.” “Amadeus’ expertise in PSS is the “With the combination of Amadeus and AAI, we will be ideal complement to IBM’s experience able to offer all airlines a highly sophisticated Revenue Integrity in process transformation for the solution requiring minimal investment in technology operational aspects of an airline - an infrastructure,” concluded Jorgensen. area which is important for the future Under the terms of the transaction, Amadeus has acquired efficiency and effectiveness of airlines. a 100% shareholding in AAI and the company becomes a Together, IBM and Amadeus’ fully owned subsidiary of Amadeus. Airline Automation Inc. combined experience means that we will continue to operate as an independent company within can offer a very complete service to the Amadeus Group. airline customers,” adds Buettcher.

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Interface Final.p65 30-31 10/6/04, 3:20 PM PROVIDERS PROVIDERS

AMADEUS ANNOUNCES NEW VALUE-BASED QANTAS EXPANDS E-TRAVEL OUTSOURCING FOR FIVE YEARS, PRICING FOR AIRLINE CUSTOMERS ANNOUNCES RECORD PERFORMANCE OF ITS NEW WEB SITE This new pricing model is a strategic response to market reality.

his new pricing model consists for the needs of the different markets. beyond the current short-term, tactical e-Travel, the global leader of a segmented booking fee response being offered in the market. Tstructure, defined by the nature A first step of a strategic evolution The Amadeus 2004 pricing is a first in online travel solutions and of each airline’s business profile and Amadeus has presented this range step towards the establishment of a e-commerce unit of reach operations. In the new structure, of unprecedented and strategic pricing value-based pricing framework. This will Amadeus, announced a booking is valued as standard or pre- reforms as it recognises that the radical provide airlines worldwide with the flex- mium, depending on the worth of the changes in the airline industry require a ibility they need to compete and will recently that Qantas reservation to the airline and the value similar fundamental evolution in distri- contribute to the long-term success of Airways has signed a added by the GDS to the process. The bution pricing. An approach that goes the travel industry as a whole. five-year contract for e-Travel two pricing features are as follows: Standard Value: domestic and in- to deliver its leisure, tra-continental reservations made within managed, and unmanaged an airline’s home/prime market Amadeus will introduce a new, value-based pricing online travel booking Premium Value: inter-continental bookings, domestic and intra-continen- model which recognises airlines’ diverse commercial solutions. tal reservations made outside an airline’s strategies and the different benefits that the GDS home/prime market. channel brings to airlines today. This pricing, detailed by region, will have no impact on contractual agree- ments that Amadeus currently has in e-Travel provides the airline with and continually investing in technology place with travel agencies. end-to-end e-commerce services that enhancements. Itemised pricing for specific content include corporate and leisure booking e-Travel Managing Director Ian and services engine technology, enhanced hosting, Wheeler said, “We are committed to Additionally, Amadeus will be in- Planitgo Web Design services and Qantas’ strategic success with industry- troducing an integrated pricing agree- improved faring through Planitgo Flex leading e-Travel solutions like Planitgo ment for specific optional distribution Pricer. Flex Pricer and Planitgo Web Design services in line with the requirements Joint efforts by the e-Travel/Qantas Services.” of each airline. This ensures greater team to improve the customer’s online Wheeler noted that e-commerce choice and flexibility for airline custom- experience have resulted in a reduction increasingly has become a mainstream ers in terms of the services they select of customer technical support phone channel to reduce costs and build profits. from Amadeus. Itemised pricing will calls by 70 percent. “Airlines executives need sustainable come into effect in 2005. Qantas Group General Manager outsourcing partners who are not only Sales Rob Gurney said the outsourcing flexible and reliable,” he said, “but, Low fare content booking engine technology, site more important can handle their long- In order to its travel agency custom- operations, and web design services to term growth objectives - which is why ers with the widest possible range of e-Travel had been a profitable strategy e-Travel is making its mark with the big content, Amadeus will pilot in 2004 a for the airline. carriers.” reduced fee option for airlines to dis- “e-Travel’s expertise has powered tribute selected low fare content through millions of bookings for us since we specific reservation classes. Travel agents ‘went live’ in 2000... will be able to choose and participate in We’ve achieved several key objectives. this programme and could be asked to Customer feedback has been very share in the distribution cost. positive about the web site redesign The pilot phase will allow Qantas and e-Travel have engineered,” Amadeus to work with both its travel Mr. Gurney said. agency and airline customers to deter- e-Travel ensures customer success by mine the most suitable framework delivering a rapid return on investment

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Interface Final.p65 32-33 10/6/04, 3:20 PM Indian Hotel Reservation System Taj Hotels & Amadeus India - Summer Promotion Amadeus India offers a unique product called Indian Hotel fortnight, for the duration of the pro- motion for all agents making more than Reservation System that targets hotels and individual 3 bookings and the prize will be one properties that are not affiliated to any International Hotel madeus is pleased to announce free holiday, a choice of 4 nights / 3 Chain and have no marketing contracts existing with any a joint promotion with Taj days (Continental plan all inclusive) Leisure Hotels. Amadeus package at selective Taj Hotels, along other Global Distribution System like Amadeus. A agents across India who sell Taj Leisure with a 15% discount on food and non Hotels on Amadeus are eligible to enter alcoholic beverages to be availed within the contest with Amadeus. The nine- 45 days from the draw. teen hotels under the promotion in- Ms. Sandhya Kunjur - General clude idyllic beach resorts, genuine pal- HAJAI12SEP-18SEP/CO-TJ/SR-T1A) Manager, Taj Leisure Hotels is very con- aces, turn-of-the-century garden retreats; that will give them the best rates ever fident about the results of the promo- hotels located close to historic monu- and queue the hotel PNR with their tion. “Amadeus for us is the market ments, pilgrim centers and some of madeus India offers a unique The travel agent can earn up to 10% name in the “RM” element of the PNR leader in its own field with a dynamic India’s best wildlife sanctuaries product called Indian Hotel of rack rate per night stayed as at: QE/DEL1A0980/57. and professional approach to their busi- The promotion is valid from 1st Reservation System that targets commission for making a booking for All bona fide Amadeus travel agents ness. We expect that the results will be A August 2004 - 30th September 2004 for will be entitled to a 10% commission pleasing and that we will see a good hotels and individual properties that are a hotel under IHRES. It is a user- all Amadeus agents in India only. It is not already affiliated to any International friendly display wherein the agent gets on the bookings generated on Amadeus level of participation across India.” a special offer on bed and breakfast in- Hotel Chain and have no marketing detailed information on hotel features, apart from being eligible for the contest For more information please con- cluding taxes. Agents may sell the hotel contracts existing with any other Global terms and conditions, room availability, as per terms and conditions. There shall tact the Amadeus Helpdesk or nearest using the special rate code T1A (Eg. Distribution System like Amadeus. tariff, hotel promotions. The travel be a one sweepstake at the end of every Amadeus sales office. IHRES works on a simple model agent gets a wide choice of where detailed information on hotel accommodations to book from, with properties as well as their distinctive multi level pricing displays. There is no Baljee Hotels under IHRES features is loaded by IHRES on the separate loading of software required aljee Hotels based in Bangalore four-star business hotel, located in the GDS. The team support at Amadeus is Amadeus central system. Bookings are to use IHRES and it helps the agent are saleable on Amadeus under hub of the business district and Hotel exceptional, redefining Customer Service made on the Amadeus System by the save time and money in liaising with BIndian Hotel Reservation Harsha a three star property catering to in the hospitality industry. Ever since overseas and Indian agents, which are the Hotel for reservation, confirmation, System, (IHRES). The response has the budget traveler. Our Hotels have we have been listed under IHRES we then queued to IHRES. The IHRES and cancellation been overwhelming for Baljee Hotels has been a favorite destination for have received an overwhelming response generates confirmation numbers in The Hotel providers’ benefit from and they hope to make their latest corporate travelers traveling to Bangalore and steady inflow of bookings requests conjunction with the hotels provider an International and Domestic reach feather in the cap, Hotel Metropole for the last 30 years. from not only India but also from and in turn informs the travel agent with their property being listed on more in Mysore saleable on the To expand our reach in International locations. IHRES is about the confirmed booking. than 3,60,000 terminals worldwide. Amadeus under IHRES very the International and definitely a valuable platform for us to IHRES offers distribution on very soon. Domestic Market we could reach our end customers at reasonable competitive commercial terms on account not have looked for a costs. We look forward to continued This is what Mr. C.K Baljee, of its operations being centralized in better tie up than Amadeus association with Amadeus for a mutually Chairman, Managing Director had India rather than abroad. Soon hotel to place our hotels on beneficial future.” to say on Baljee Hotels being images and maps will be available on saleable through IHRES, the Amadeus GDS via Vista 2.2 and the Mr. C.K. Baljee agent will be able to get access to up to Amadeus: “I take pride in pride Chairman & MD four high resolution images per property, in presenting the Baljee Bouquet to all users of Amadeus. We have an available in more than 10 different sizes. HOTELS All reservations generated on Amadeus exotic mix of hotels, restaurants, coffee via IHRES are guaranteed by credit card, shops and watering holes to lift the and the hotel may accordingly bill the spirits of tourist, travelers and Bangalore credit card for no shows and cancellation community across all age groups. as per published policies. We have three properties currently For more information contact listed under IHRES, the Royal Orchid, Amadeus helpdesk or your nearest a five star property, located on the golf Amadeus sales office. course, the Central Park, a premium

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Interface Final.p65 34-35 10/6/04, 3:21 PM PROVIDERS PROVIDERS

FLY INTERNATIONAL. THE AIR SAHARA WAY ! INDIAN AIRLINES ENJOYS BRING THE MONSOON FLAVOUR FOR Amadeus & Air Sahara invites you to sell India - Sri Lanka AMADEUS ACCESS SELL ALL TRAVEL AGENTS IN SOUTH INDIA !!! and win return air tickets to Colombo every month... Its Raining free Return Tickets to Colombo!! And much much more!!! Fly smart. Fly IA Sell Tickets to Colombo One way / Return on any Srilankan Airlines sector and win !!! Amadeus is pleased to announce All you need to do is sell Travel from 3 months of date of that Indian Airlines has been Austrian started on their “Daily SriLankan Airlines extensively and issuance. The point of origin Amadeus and Air Sahara had joint “This has been Air Sahara’s first successfully implemented in Amadeus flights from Delhi” and tied up with only on Amadeus should be *Ex-south Indian sta- hands in inviting travel agents to sell international sector. We decided that Access Sell. Amadeus on a great and exciting joint Agents doing: tions ONLY India – Sri Lanka when Air Sahara started we needed to share our excitement Amadeus Access Sell provides promotion. This promotion was called 20 Tickets eligible for lucky draw • All OW/RT Tickets Manual/Au- their International sector. Lucky winners amongst our sellers in India as well. immediate segment confirmation the Austrian and Amadeus ‘Magical 60 tickets & above get confirmed tomated will be valid on UL Docu- stood a chance to win return air tickets to By way of providing several free tickets (HK) and a full secure sell reporting Seven’ Joint Promotion. Amadeus agents 1 return ticket to CMB* ment only. Colombo every month and much much and many prizes, we had been able to to Indian Airlines’ inventory system. were to sell any Austrian flights through 80 tickets & above get confirmed • All eligible PNR’s should be more. This promotion was valid from get a lot of you to participate with us Indian Airlines can now be viewed st th Amadeus. Any PNR with ‘7’ in it was to 2 return Tickets to CMB* queued to QE/BLR1A0980/74 1 May 2004 to 30 June 2004. All and our Partner – Amadeus! We are with a ‘DOT’ Indicator (.) in all win a prize, any PNR with ‘77’ in it was 100 tickets & above get confirmed along with your name mentioned Economy Class and Business Class Air indeed very proud of our joint team Amadeus air displays. to win a super prize, any PNR with ‘777’ 4 return Tickets to CMB* in the Remarks element of the PNR Sahara PNR’s made on the India – Srilanka effort put in this joint promotion. We For more information please refer in it was to win a ticket to Europe! That’s • Only genuine matured bookings sector during the promotional period have also had tremendous support to GGPCAIC on your Amadeus ter- how exciting and reinstating this promo- CONDITIONS would be considered applicable. through Amadeus, were eligible for from you - our agents, and thank you minal or contact your nearest Amadeus tion was on Austrian starting 7 flights • Promotion validity 01st July 2004 • Contest valid exclusively for all participation. All eligible PNR’s were being for it. We are delighted to have had helpdesk or Amadeus sales executive. queued at QE/DEL1A0980/89. There yet, another successful round of tie-up from India! All Austrian PNR”S were - 30th September 2004 for travel Amadeus agents in South India only. were also strict conditions that only with Amadeus and guarantee at more queued at QE/DEL1A0980/90. All INR till 30th October 2004 • The decision of Amadeus and st genuine matured bookings would be to come from us. Watch this space for sales bookings made from 1 November • Ticketing has to take place by 30th SriLankan Airlines will be final. st considered applicable and that only PNR’s more from us!” JOINT PROMOTION WITH to 31 December 2003 on Austrian’s daily September 2004 to be considered For further information on this with ticket numbers passed in the FA MAHAN AIR FOR ALL flights in Amadeus were eligible for this eligible for the Draw/Return ticket promotion contact your nearest contest. Only bookings materializing in field of the PNR would be considered AMADEUS AGENTS IN INDIA prize Amadeus Sales Executive, Amadeus eligible. This contest was valid exclusively, travel, were considered genuine. This • Award Tickets to be claimed be- helpdesk, Srilankan Airlines in South for all Amadeus agents, in India only. contest was exclusive to all Amadeus fore 31st October 2004/Valid for India. The prizes in line were 5 return tickets agents in India only. This is what “Amadeus having the lion share not only in S. India from India – Sri Lanka every month and but also in India will definitely make this Promotion several consolation prizes. Air Sahara’s Mr. Ramesh Marwah regional successful for both. It’s a great opportunity that two very own page on Amadeus - GGAIRS2 Win one free return ticket every month manager from esteemed organizations have joined hands together was also updated with the same info for from a lucky draw made on the Delhi - Mr. Alok Sharma Austrian had to for the benefit of the travel agents. Travel agencies easy access to Amadeus agents. Executive Vice President, Air Sahara Tehran sector. 6 DVD’s also to be won now have the opportunity to win tickets and visit say on the Mrs. Mani Manimegalai during this period !! These are additional Srilanka from Southern India. We wish all our sellers Austrian and Sales Manager, Srilankan prizes for selling Mahan Air on the Delhi Mr. Ramesh Marwah Amadeus through Amadeus, Best of Luck!” Airlines, Karnataka. - Birmingham sector (via Tehran) Entry Regional Manager, Austrian, India Tie-up. example: an2juldelbhx/xthr through “Every agent has a sure chance of winning a ticket to Amadeus!! All you need to do is sell ‘Our association at a strong level with Srilanka with the latest Joint Promotion of Srilankan Mahan Air extensively on Amadeus. Amadeus is rather worldwide, being a Airlines and Amadeus in South India. Many will also This promotion is valid from 22nd System User airline. Majority of our agents automatically earn free tickets. In my opinion it’s a very June 2004 - 30th September 2004. Tick- have great confidence in selling our airline good deal as the flying time from any point in S. India eting has to take place by 30th Septem- through Amadeus. We are very happy that is approximately one hour or less. Amadeus has made it ber 2004 to be considered an eligible our joint promotion was very successful simple for agents to sell us to the Fareast, Gulf and entry for the draw. All eligible PNR’s as it helped in making agencies aware of Europe by constantly improvising their system. Their Mr. Melvyn Smith should be queued to QE/DEL1A0980/ increase in our airline’s frequency between determined efforts to this Joint Promotion going will 90 along with your name mentioned in Vienna and Delhi and thereby trigger Manager, Translanka GSA Srilankan surely benefit both our companies. This is an indication the Remarks element of the PNR. This additional volumes towards us! Heartfelt Airlines, Bangalore of our commitment to this market.” Contest is exclusively open only for all thanks to all agents for their continuous Happy selling!” Amadeus agents in India. support to Austrian.

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WELCOME TO YET ANOTHER..... AMADEUS & CHOICE The Amadeus E-Ticketing Joint Promotions HOTELS INTERNATIONAL JOINT PROMOTION !!!

CHOICE HOTELS INTERNATIONAL Amadeus and KLM/Northwest The ‘Come e-Ticket with us and be a winner with the Lufthansa Airlines join hands with Book any of below listed Choice 2nd and 3rd prize on a minimum ma- Amadeus e-Promotion’ continues...... e - Ticketing in India! Internationals brands across the world: terialization of 35 Room nights and 25 Issue e-Tickets for Lufthansa flights on your Amadeus system, and EC - All Brands Room nights respectively: Discounted you could win shopping vouchers, as per the slabs given below. No How do you participate? QI - Quality shopping vouchers for Big Jo’s and Ebony. contest! No lucky draws! Simply issue e-tickets to your customers CZ - Comfort Suites . . . . . Further more, on a minimum • For every 3 e-Tickets issued during the promotional period, you get effective April 1st, 2004 and qualify for incentives! CI - Comfort Inn materialization of 15-20 Room nights: there 1 shopping voucher worth Rs. 1000. 1. Sell KL/NW through e-Tickets on your Amadeus SZ - Sleep Inn were giveaways & a meal for two at the terminals. MZ - Mainstay Coffee Shop at The Imperial Hotel for counter • For every 100 e-Tickets issued in a calendar month, you get ad- FW - Flag staff !! ditional shopping vouchers worth Rs. 5000. 2. Win Shoppers Stop Vouchers @Rs.100/- for every e-Ticket issued per Fortnight. RY - Rodeway This promotion was exclusive only to Go Ahead! Introduce your customers to a whole new world of freedom, 3. Last date for claiming first Fortnight tickets is EO - Econo Lodge Amadeus agents in India, Nepal and Sri Lanka security and convenience.....and have fun shopping!!! CC- Clarion and is valid for the period 15th February - 31st the 18th of every month and 4th for the second NOTE: 1st Prize on a materialization of 50 Room May 2004. Fortnight. nights: 3 nights/4 days holiday for two at Lon- PNR’s along with your name were to be 1. This promotion is for ticketed bookings only. 4. Agents are to send photocopies of the e-Tickets don or Paris, subject to availability. queued at: QE/DEL1A0980/45 2. To qualify for the prizes, all bookings will have to be queued to: issued as per the dates of issuance in the respective Fortnight (mentioned above) to the QE/DEL1A0980/92 after ticketing. KLM/Northwest office. “GDS productivity is definitely on the rise as far as our hotels 3. The agency staff must put his/her name in the RM field of the PNR. 5. Payout would be for only flown tickets within products are concerned and this promotion has indeed further 4. Lufthansa and Amadeus India reserve the right to withdraw this that particular Fortnight. proved the same. It has been a very successful promotion and promotion at any point in time. 6. The promotion is valid for all Amadeus users in India e-Ticketing KLM/ Northwest Airlines. the figures have been encouraging not only from the Delhi 5. For queries related to e-Ticketing, please refer to the ‘Amadeus 5- simple steps to e-Ticketing’ or call your nearest Amadeus Helpdesk or 7. Bookings must be done on Amadeus effective market but also, from markets like Bangalore & Chennai. We Ms. Mamta Pall Sales support. 2nd April, 2004. Amadeus and Jet surely hope to keep up the same pace with GDS and look GM-Sales & Mktg 6. It is possible to issue an LH e-Ticket with UA sectors. 8. Kindly queue in your e-Ticket PNR’s to QE/ Outbound Marketing forward to many more such promotions with Amadeus in DEL1A0980/91 7. Effective now till 31st July 2004, all electronic tickets issued from Airways Joint Pvt. Ltd 9. Kindly mention your name in the remarks element times to come”. India will entitle your customer to 500 bonus miles per segment. of the PNR. Promotion in 8. FOID requirements are market specific so please refer to HEETTLH 10.The decision of Amadeus and KLM/Northwest Kathmandu for more details on e-Ticketing with Lufthansa on Amadeus. Airlines will be final and binding. Mega Summer Bonanza for All IATA Travel Agents in India JET AIRWAYS ENJOYS AMADEUS ACCESS UPDATE WITH AMADEUS AND MYANMAR AIRWAYS INTERNATIONAL WIN A brand new 29'’ Colour Tele- Hahn Air tickets issued (qualified NUMERIC AVAILABILITY & DYNAMIC SCHEDULE UPDATE. JOINT PROMOTION vision every month ** RECEIVE An in- only) to Hahn Air Offices in India. centive of Rs.100 (One hundred only) Submission can be done via fax, per Hahn Air ticket issued ** AND Guar- post or email. anteed 7% commission per Hahn Air 3. One lucky winner of the Colour Tele- ticket issued. Amadeus is please to announce the Myanmar Airways vision per month and receiptants of Jet Airways from India, has been successfully implemented in the Incentive per month will be con- International (8M) 1- 2 promotion that will earn BSP travel Agents were to simply Book Amadeus Access Update, supporting Numeric Availability up- TERMS AND CONDITIONS tacted directly from Hahn Air head agents in India using Amadeus a free familiarization ticket to Jet Airways on Amadeus & win date & Dynamic Schedule Update. 1. All Amadeus IATA Travel Agents in offices in New Delhi. Yangon (Rangon) Myanmar!! gift vouchers ranging from RS Amadeus Access Update provides real time schedule update and India are eligible to participate in the 4. Complete details on Hahn Air ticket- Sell one qualifying ticket on Myanmar Airways International 5000 to 500. Only confirmed/ promotion. last seat availability from Amadeus principal displays. to Yangon (RGN), Bangkok (BKK), Singapore (SIN) or Kuala ing platform is available on http:// 9W is flagged with a / (slash) before departing airport in order 2. To qualify for the lucky draw of the www.hr-ticketing.com &http:// Lumpur (KUL) through Amadeus and earn a free fam ticket to materialized bookings were to indicate you can see the last seat available. 29" Colour Television” and to be eli- www.allairpass.com Yangon (RGN). You can also bring a travel agent companion!! considered. Bookings created For more information on Jet Airways (9W) gible to receive an incentive of Rs. 5. Please see hereunder the list of 85 For details on this exciting joint promotion, enter GGAIR8M effective 20th May till 30TH June please, refer to GGPCA9W. 100 per Hahn Air ticket issued from airlines for which tickets can be is- on your Amadeus screens and view all relevant, important and were queued to the Amadeus the first ticket: sued on BSP neutral ticket stock using “Being the leading private airline in India, qualifying information on this under the heading “Promotion in Nepal office. This Joint • An Amadeus IATA Travel Agency Hahn Air (HR/169) as the ticketing Jet Airways aims at only the highest and India”. the best. We want to ensure our Trade Please note: don’t forget to queue us your PNR’s with your Promotion saw a great amount in India has to issue minimum 5 carrier. tickets on Hahn Air ticketing plat- Partners get top quality from us at the time name in the remarks element of the PNR to the following queue of inputs from the agents and For any further information, please form or All America Airpass and contact your nearest Amadeus Sales they look into our inventory and try and sell address for eligibility: QE/DEL1A0980/88. This Joint Promotion there was excitement added in All Europe Airpass with a minimum Executive, Amadeus Helpdesk, any Hahn it. Jet airways and Amadeus share an is valid from August 02, 2004 – September 30, 2004 only. the daily bookings taking place value of USD 100 each. Air Office in India, or e-mail your que- Gaurang Shetty excellent and close relationship and being For more details on this promotion please contact your Vice President - leaders in terms of distribution and service, nearest Amadeus Sales Executive, Amadeus Helpdesk Execu- amongst agency staff in Nepal. • An Amadeus IATA Travel Agency ries at [email protected] or queue has to submit a photocopy of the them at: QE/DELI23603/97C5 Marketing, tie-ing up together to provide top-notch tive, Myanmar Airways office or enter GGAIR8M on your Jet Airways excellence, is only expected.” Amadeus Screen.

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AIR SAHARA’S LAUNCH IN COLOMBO GULF AIR ENJOYS AMADEUS ACCESS UPDATE AND NEW PNR CLAIM N Gulf Air has been successfully implemented in Amadeus Access Update, supporting Dynamic Schedules only. E Amadeus Access Update provides real time schedule update and last seat availability from Amadeus principal displays. For more information on Gulf Air please refer to T GGPCAGF. Amadeus is pleased to welcome the following Sabre hosted carriers as Amadeus PNR claim participants:

(From LtoR) Mr. Sunil Peiris, Director - Jetwing Travels (Pvt) Ltd; Using simple entries you can display, and claim PNRs that Mr. Dennis Fonseka - Country Manager Amadeus Lanka (Pvt) Ltd; were originally made by the airlines’ own offices. • Amadeus signs agreement with leonardo to increase N Mr. K Damodaran (Vice President - Marketing & Sales Sahara Airlines; Once you have claimed these pnrs, you can update and Mr. Raju Arasaratnam - Executive Director, Jetwing Travels (Pvt) Ltd., hotel bookings through web based digital image Mr. Henri Pereira- Manager Ticketing Office. ticket them as if they were originally created by yourself. solution Claimed pnrs are kept fully synchronised by all airlines in the Attached herewith is the Photograph taken at the Air E itinerary, via the normal teletype messages. PNR claim will • BMI goes live with e-Travel to sustain growth in Sahara Opening in CMB. For your information and for the now be the recommended alternative to creating new passive europe’s travel market publication in the magazine. bookings on flights booked directly with Gulf Air. W Air Sahara with Jetwing Air (Pvt) Ltd, (GSA for Air Sahara) officially opened their new office in Colombo on 08th • Amadeus partners with comtec to drive new travel March 2004. Amadeus Lanka (Pvt) Ltd., has been a partner KLM ROYAL DUTCH AIRLINES & UNITED AIRLINE agent and tour operator distribution opportunities S in their progress locally. ENJOYS AMADEUS DAILY SCHEDULE UPDATE Their inaugural flight was from Chennai to Colombo on 23rd March 2004. They plan to operate Bangalore and Chennai on a daily basis. Further Delhi and Bombay are also on the cards. KLM Royal Dutch Airlines (KL), United Airline (UA), AIR SAHARA ENJOYS AMADEUS ACCESS UPDATE from USA, from Netherlands, has been successfully imple- SUPPORTS DYNAMIC SCHEDULE UPDATE mented with Amadeus daily schedule update. Amadeus daily schedule update product allows the carrier to send Amadeus their flights’ schedules into an iata chapter 7 format file, as often as they need. Amadeus will process the file once a day between Monday to Saturday at a set time. Air Sahara, from India, has been successfully implemented in OAG data will not be considered anymore when the airline Amadeus Access Update, supporting Dynamic Schedule Update. supports the daily schedule update product. Amadeus Access Update provides real time schedule update and Amadeus daily schedule update product offers more air- last seat availability from Amadeus principal displays. lines with frequently refreshed schedules in the Amadeus For more information on Air Sahara, please refer to principal display. GGPCAS2. For more information on daily schedule update, please “Air Sahara is always looking for tech- refer to ggpcaldsu, for more information on united airlines, nology improvements and better service please refer to GGPCAUA. provision. Our further upgrade with Amadeus onto Amadeus Access Update PHUKET AIRLINES ENJOYS AMADEUS ACCESS UPDATE supports that. Air Sahara and Amadeus share a secure relationship, which we want

imparted onto our sellers across the globe. Mr. Alok Sharma We have had tremendous support from Executive Vice Phuket Airlines from Thailand, has been successfully President implemented in Amadeus Access Update, supporting Dynamic Amadeus over the years and have indeed Air Sahara been a partner with them in technology ad- Schedules and Numeric Availability. vancements. We hope to see more users selling our esteemed Amadeus Access Update provides real time schedule update airline through Amadeus with full confidence. We assure you and last seat availability from Amadeus principal displays. of better advancements and from us in the very near future For more information on Phuket Airlines, please refer to and look forward to your support.” GGPCA9R.

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environment, where they will be able AMADEUS SIGNS AGREEMENT WITH LEONARDO TO INCREASE HOTEL BOOKINGS to change aspects of their journey online, check in online or obtain THROUGH WEB BASED DIGITAL IMAGE SOLUTION flight status via SMS. • Optimally meet the needs of corpo- eonardo, the world’s leading pro Through this agreement, Leonardo nies to grow their businesses, while deliv- rations, travel agents and specific vider of rich media travel con will provide Amadeus with a rich content ering travel agencies and online travel consumer segments. tent management, channel dis- solution for hotel multimedia pictures, portals an industry-leading tool which L “The online channel is key to our tribution and e-marketing for the travel logos, text, maps and graphics, to be visible makes booking hotels easier than ever industry, and Amadeus, the leading on Amadeus, via a direct connection before”, said Stephane Durand, Direc- current and future success” says Austin global distribution system (GDS) and powered by Leonardo’s hotel multimedia tor Travel Service Partners, Amadeus. Reid, CEO bmi. “We selected e-Travel travel industry technology provider, platform. In the first phase, Amadeus is Hotel properties and chains will use as our online solution provider because announced recently that they have focusing on displaying images for its the Amadeus Content Gateway, a of their expertise in delivering e-com- signed an agreement to provide access most frequently booked hotels. customised and password protected web merce solutions which will increase our to industry-leading digital hotel multi- “Visual multimedia is crucial for online site provided by Leonardo, which al- media content and images through hotel distribution, and is proven to dra- lows them to load and manage their Amadeus. This will enable hotel pro- matically increase hotel bookings through images and accompanying multi-lingual viders to increase their bookings, and is web based channels. Together with captions. This means hotel providers a highly demanded feature for the online Leonardo we are enabling hotel compa- can effectively market their products by travel sites and browser-based booking maximising online exposure and grow e-Travel, the global leader in online platforms that Amadeus powers. their bookings through a wide reaching global distribution channel. travel solutions and the e-commerce “Leonardo is delighted that our part- unit of Amadeus recently announced nership with Amadeus recognises and that bmi, the United Kingdom’s reinforces our expansion in the primary channel marketplace”, said David Elton, second-largest full-service scheduled Managing Director EMEA “By pro- airline, has launched its new Web viding a customised content manage- site, powered by Planitgo. ment solution for Amadeus, Leonardo will manage and deliver hotel multime- dia content across all the Amadeus browser-based platforms, ensuring con- sistency and quality of images and e- BMI GOES LIVE WITH E-TRAVEL TO SUSTAIN brochures displayed. The platform also ensures dynamic delivery of electronic GROWTH IN EUROPE’S TRAVEL MARKET brochures and image galleries across competitive edge in terms of innova- their channel network”, he added. UK’S SECOND LARGEST AIRLINE tion and efficiency. SIGNS MULTI-YEAR DEAL WITH E-TRAVEL “I believe that bmi benefits both from our unique combination of prod- ucts, Web Design Services, and support e-Travel, the global leader in online bookings and 45% of the airline’s built for our community of over 50 travel solutions and the e-commerce unit short-haul leisure bookings are currently airline customers,” said e-Travel Manag- of Amadeus recently announced that made via flybmi.com, now powered by ing Director Ian Wheeler. “Airline ex- bmi, the United Kingdom’s second-larg- Planitgo. ecutives need sustainable outsourcing est full-service scheduled airline, has Through this agreement with partners that can handle their growth launched its new Web site, powered by bmi, e-Travel solutions are helping while also being flexible and reliable, Planitgo. bmi has signed a multi-year bmi to: which is why e-Travel is making its mark contract for e-Travel to provide the • Effectively manage distribution costs, with big carriers.” Internet booking engine and Web De- as part of the “Blue Sky” project, The agreement also represents an- sign services for its main Web site, under which the airline aims to re- other significant win for e-Travel within www.flybmi.com. duce costs significantly over four years. the Star Alliance, a leading airlines net- Over the last eighteen months, bmi • Enhance customer satisfaction by work including e-Travel customers such has seen a substantial increase in online giving the passenger a “self-serve” as bmi, Spanair, Varig, SAS and Thai.

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AMADEUS PARTNERS WITH COMTEC TO DRIVE NEW P TRAVEL AGENT AND TOUR OPERATOR DISTRIBUTION OPPORTUNITIES R madeus recently announced that compete effectively with the major online • Integrated and scalable back office it is expanding its agency and players. systems Atour distribution offering This will be achieved by merging • Managed network services O through a strategic technology partner- the best of Amadeus and Comtec tech- For tour operators, other travel pro- ship with Comtec (Europe) Ltd, the nologies through a new range of inte- viders and agents, Amadeus and U.K’s leading provider of innovative grated, cost-effective and functionality Comtec will progressively maximise D software solutions for the leisure travel rich agency solutions that will feature: their opportunities by providing con- industry. Under the terms of transac- • Customisable product and lifestyle nectivity and access to domestic and tion, Amadeus will acquire a 20 per cent search engines trans-European bookable content and • e-Travel Unveils Aergo V6, Travel Industry’s First U shareholding in Comtec. • Increased bookable content from distribution. This approach forms part Global Booking Platform The agreement underlines the com- volume and specialist operators, and of the Amadeus Tours* strategy which mitment of both companies to enhance dynamic packaging aims to combine the best of global • Hertz connects to Amadeus complete access plus C and expand their existing businesses by • GDS facilities (including the indus- reach and local expertise. delivering the building blocks for the try-leading Amadeus Cruise book- David Jones, Executive Vice Presi- T future of leisure travel technology in ing product) dent, Commercial at Amadeus, added the U.K and in continental Europe. • Fully integrated multi-media travel “Partnering with a local player pro- The partnership will provide the content (including electronic bro- vides the perfect base for Amadeus + platform for the two companies to chures and emerging technologies in our commitment to deliver the best introduce a range of products and ser- such as video) possible booking functionality and the most comprehensive tools to Amadeus to take 20 enable the success of all our customer segments. Comtec, with its proven percent shareholding leisure travel technology expertise, and in Comtec, the U.K’s with almost two thirds of the U.K. leading provider of leisure market, has both scale and innovative software valuable knowledge of this impor- tant market. solutions to the leisure travel industry

vices to fulfil the leisure travel industry’s long-held need for integrated distribu- tion services. As a result, travel agencies and tour operators will be able to de- liver the widest and best possible choice of leisure packages and dynamic pack- aging options to the traveller. Travel agents will no longer have to source their booking systems from multiple suppliers, allowing for sub- stantial cost savings and productivity gains. Equally important is the fact that they will be able to enhance their exist- ing legacy systems (such as Viewdata in the U.K) through the advanced tech- nology and in doing so will be able to

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Bringing new time and cost Wheeler noted that the e-Travel team combined extensive local market efficiencies to the traditional knowledge with the Amadeus unit’s online business travel booking global expertise and resources to deliver a solution that saves time and money. model, e-Travel, the global “Aergo V6 gives customers peace of leader in online travel solutions mind because they know that if they operate in one country today, and 10 and the tomorrow, Aergo’s single platform model e-commerce business unit of is flexible enough – yet powerful enough Amadeus Global Travel – to meet the different challenges posed by each individual market.” Distribution, S.A., is rolling out e-Travel Aergo V6 - the first single-platform, global booking tool for an increasingly cost- conscious corporate travel location or client is as easy as also can consolidate data from multiple creating a new comm- unity GDSs and travel agencies in a single market. within the central site. report. “Dry Run Administration.” “Follow the Sun” Global Support. A first in online booking, Dry 24/7 customer service staff teamed with e-Travel Unveils Aergo V6, Travel Industry’s First Global Booking Platform Run Administration lets travel dedicated implementation, training, and managers make and test consulting services together comprise the for Corporations and Business Travel Agencies “Communities” Tool Highlights changes to their Web site, like adding a globe’s most comprehensive business New Site Features new airline contract or making a policy travel customer service network. Aergo V6 also delivers these new adjustment, in real-time. This eliminates Aergo V6, the solution that administrative features: the need for cumbersome “site “Companies and travel agencies need • Delivers a new interface that lets represents the next version of its “Communities.” Taking advantage reloads,” and lets travel managers or software solutions that will adapt to Aergo V6 as “Traveler-friendly, travelers display preferred content predecessors e-Travel Aergo (US) and e- (including weather, trip status and of the “user-group” concept, the travel agencies test and post travel policy their business as they evolve, without Travel Aergo (Global) products, is travel manager-minded and flight schedules) on a single screen. Communities feature enables travel changes within minutes for any number the hassle of purchasing multiple available directly from e-Travel and products to accommodate local travel agency-supported, • Integrates with Master Pricer, managers to use one central travel site of user groups. through authorized e-Travel requirements,” said e-Travel managing Amadeus’ low-fare search engine, to quickly assign specific policies to Consolidated Reporting. This is a delivering corporate and travel distributors. Companies interested in director, Ian Wheeler. “For businesses offering up to 200 options on groups of employees, departments, or new feature that enables travel managers agent customers a flexible, receiving more information can contact looking to save time and money, the pricing for hundreds of domestic worldwide business units. Similarly, to create customized reports from any e-Travel at [email protected]. booking productivity enhancements one-stop, online booking solution and international airfares. travel agencies can leverage Communities number of data sources, including both • Features improved hotel shopping. to apply different policies to different online and offline activity, on a Web Interactive, self-guided demos of built into Aergo V6 will open a lot for managed travel programs of of eyes.” • Allows for faster implementation clients. Because the platform adapts to site, including “who-is-where” safety Aergo V6 are also available at every size and scope.” Wheeler describes Aergo V6 as and deployment times. local requirements, the task of reports that quickly trace a traveler’s www.e-travel.com. or email at “While several online booking “Traveler-friendly, travel manager- introducing the product to a new office whereabouts. e-Travel’s reporting engine [email protected] vendors offer technology with some minded and travel agency-supported, local market features, such as languages delivering corporate and travel agent • Enables travel managers and travel and currencies,” said Oracle Travel customers a flexible, one-stop, online agents to manage multiple, global Manager for EMEA, Marilyn Clifton, booking solution for managed travel travel programs and policies from a “e-Travel simplifies the process for us programs of every size and scope.” single, secure, Web source. as it is managed from a single Aergo V6 will be making its debut • Supports all local market administration module. This has been October 12-14 at the ACTE requirements, including languages, especially important to Oracle as its (Association of Corporate Travel currencies, travel suppliers, low cost managed travel programme has Executives) Global Conference in carriers, travel content, and date/ expanded from the United States into Dublin (e-Travel booth #19). In time formats. Europe.” “With Aergo V6, “Clifton addition to pioneering the industry’s • Provides a multi-GDS platform that added, “we’ll have tightly integrated first global platform for travel booking, supports Amadeus, and all other reporting options for worldwide travel Aergo V6: major GDSs. management.”

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Hertz connects to Amadeus Complete Access Plus System provides travel agents direct access to Hertz’s reservation system for real-time availability and full pricing transparency Mega Monsoon Bonanza madeus recently announced that Access Plus, travel agents have direct, liam Jones, VP Sales and Marketing, for All IATA Travel Agents in India The Hertz Corporation has seamless access to real-time information Hertz Europe Ltd. Ajoined Amadeus Complete from the Hertz worldwide database, “Amadeus continues to focus its Access Plus, Amadeus’ highest level of enabling agents to provide more detailed strategy on providing solutions that WIN GDS connectivity for car rental information to their clients about their ensure customers’ success. Complete Guaranteed 7% A brand new 29” Colour Television every month bookings. With Amadeus Complete car rental reservation. Access Plus is an effective tool which IATA commission Complete Access supports travel agencies in increasing car And per Hahn Air ticket Plus enables travel rental bookings, particularly leisure issued An incentive of Rs.100 (One hundred only) agents to quote their bookings, which are known to generate per Hahn Air ticket issued customers up to the higher commission rates”, said Stephane minute car rental prices, Durand, Director Travel Service Partners inclusive of taxes and at Amadeus. “With Hertz’ availability surcharges, for all Hertz through Complete Access Plus, more TERMS AND CONDITIONS requests. “Hertz is than eight out of every ten travellers pleased to participate in making car rental bookings through 1. All IATA Travel Agents in India are eligible to participate in the Hahn Air tickets issued (qualified only) to Hahn Air Offices promotion. in India. Submission can be done via fax, post or email. Amadeus’ Complete Amadeus travel agencies will benefit Access Plus. Consis- from 100 per cent accuracy and 2. To qualify for the lucky draw of the 29" Colour Television” 3. One lucky winner of the Colour Television per month and and to be eligible to receive an incentive of Rs. 100 per receiptants of the Incentive per month will be contacted di- tent with hertz.com transparency when searching for Hahn Air ticket issued from the first ticket: rectly from Hahn Air head offices in New Delhi. and GDS systems, availability and final pricing ,” he added. agents using Complete By 2004 end it is estimated that • An IATA Travel Agency in India has to issue minimum 5 4. Complete details on Hahn Air ticketing platform is available on tickets on Hahn Air ticketing platform or All America http://www.hr-ticketing.com/ & http://www.allairpass.com/ Access Plus are able to over 99 per cent of all car rental Airpass and All Europe Airpass with a minimum value of provide real-time car bookings made through Amadeus will USD 100 each. 5. Please see hereunder the list of 91 airlines for which tickets can be issued on BSP neutral ticket stock using rental information, en- be via Complete Access Plus. • An IATA Travel Agency has to submit a photocopy of the Hahn Air (HR/169) as the ticketing carrier. suring the customer For more information please has comprehensive pricing information contact - [email protected] 2D-Aerovip (Argentina) G5-Enkor (Russia) RE-AerArann (Ireland) about their Hertz bookings,” said Wil- 2L-Helvetic Airways GI-Itek Air (Kyrgyz Republic) RG-Varig (Brazil) 2W-Welcome Air (Austria) GU-Grupo TACA (Aviateca) Guatemala S7-Siberia Airlines (Russia) 3D-Denim Air (Germany/Netherlands) GV-Aero Flight (Germany) SB-Aircalin (New Caledonia) 4M-lanDominicana (Dom.Rep) H8-Dalavia (Russia) SJ-Aviandina (Peru) 5J- Cebu Pacific (Philippines) HR- Hahn Air (Germany) ST-Germania (Germany) 5K-Odessa Airlines (Ukraine) ID-Interlink Airlines (South Africa) TA-Grupo TACA (El Salvador) 5L-AeroSur (Bolivia) KV-Kavminvodyavia (Russia) TE-Lithuanian Airlines 6A-Aviacsa (Mexico) KX-Cayman Airways (Cayman Island) TJ-Tans (Peru) 7B-KrasAir (Russia) LA-Lan Chile U8-Armavia (Armenia) 7D-Donbassaero (Ukraine) LB-Lioyd aero (Boliviano) UP-Bahamas air (Bahamas) 7E-Sylt Air (Germany) LG-Lux air (Luxembourg) UX-Air Europe (Spain) 9B-Access Rail LI-LIAT (Antigua) VG-VLM (Belgium) A3-Aegean Airlines (Greece) LK-Air Luxor (Portugal) VH-Aeropostal (Venezuela) A4-Southern Winds (Argentina) LP-Lan Peru VP-VASP (Brazil) AB-Air Berlin (Germany) LR-Lacsa (Costa Rica) VW-Aeromar (Mexico) AV-Avianca (Colombia) LT-LTU (Germany) WM-Windward Island Airways (St.Maarten) BW-BWIA West Indies airways (Trinidad) M9-Motor Sich Airlines (Ukraine) WV- Swe Fly (Sweden) C9-Cirrus Airlines (Germany) MM-Sam (Colombia) XF-Vladivostok Air (Russia) CM-Copa Airlines (Panama) MP-Marinair (Netherlands) XL-LanEcuador CU-Cubana (Cuba) N6-Nuevo Continente YO-Heli Air (Monaco) D2-Aviacompany Severstal (Russia) NF-Air Vanuatu (Vanuatu) YR-Scenic Airlines (USA) D3-Daallo Airlines (Djibouti) NI-Portugalia (Portugal) Z2-Styrian Spirit (Austria) D6-Interair (South Africa) NK-Spirit Airlines (USA) Z5-GMG Airlines (Banglore) DI-DBA (Germany) OL-OLT (Germany) ZE-Azteca (Mexico) DM-Maersk Air (Denmark) OV-Estonian Air (Estonia) GDS FARES ARE NOT APPLICABLE ON E3-Domodedovo Airlines (Russia) PU-Pluna (Uruguay) BELOW AIRLINES: EO-Hewa Bora Airways (Rep.Dem.Congo) PW-Precision Air (Tanzania) AR-Aerolineas (Argentinas) EQ-Tame (Ecuador) PY-Surinam Airways FI-Iceland Air (Iceland) EX-Air Santo Domingo (Dom. Rep) QH-Altyn Air (Kyrgyz Republic) CO-Continental Airlines (USA) F5-Cosmic Air (Nepal) QS-Smart wings/Travel Service (Czech republic) PZ-TAM Mercosur (Paraguay) F9-Frontier Airlines (USA) R4-GTK Rossia (Russia) SN-Brussels Airlines (Belgium)

Contact Details for Hahn Air Head Office In India E-9, First Floor, Connaught House, Connaught Place, New Delhi - 110 001 Tel: + 91 11 51517121 / 5151 7141 Fax: +91 11 23415679 Website: www.hr-ticketing.com; www.allairpass.com E-mail: [email protected] 48 49

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