The Ultimate Guide to Acing the Digital World

The ultimate guide to acing the digital world For International Organizations, NGOs, NPOs and Government bodies Nonproﬁt organizations are increasingly making good use of digital communications and content creation.

However, this is often not their core strength and such organizations frequently have to incorporate knowledge and expertise from outside sources.

On the following pages, you will ﬁnd best practices across all aspects of the digital world, outlined with helpful examples.

If you would like to know more, contact us and request a free consultation.

GENEVA ZURICH Phone: +41 22 753 05 71 Phone: +41 76 201 43 00 Email: [email protected] Email: [email protected] CHAPTERS

● Non Profit vs. For Profit ● Storytelling ● Website ● Mobile Applications ● Social Media Marketing ● Email Marketing ● Google Ads ● Augmented Reality ● Virtual Reality ● Closing thoughts 01 NONPROFIT VS FOR PROFIT How are nonprofits and NGOs fundamentally different from for profit organizations?

PURPOSE FUNDING AUDIENCE BACKGROUND of existence

Broad Audience Behind every nonproﬁt To serve the Donation, (including organization there is a society sponsorships, volunteers, donors, STORY grants corporate sponsors,

and the general public) What nonproﬁts are more likely to have?

STORY

Stories give meaning to the organizations and inspire donors to believe in a certain cause, donate or volunteer. 02 STORYTELLING

Competition in the nonprofit sector is different from for profit - not products or services compete against each other but sensitive causes. Most of the nonprofit organizations have a marvelous story to tell. Stories influence people, their emotions, behaviors, and actions. They find their way to human hearts.

Story Donation WHY Create Move people Create context connection your nonproﬁt should use to act storytelling? HOW to tell your story?

Build your story Emphasize the conflict Your story has to have a The conflict is something that beginning, a middle and an 05 your nonprofit is trying to solve end. You have to have a e.g. lack of access to clean protagonist whose life will water, violence) change by the end. 01 04 Provide solution Develop a character You as a nonprofit provides a Every story has a hero with a solution to the conflict, that great character. People care moves your mission. Empower about people. That is what donors to be part of the story. It motivate them to has to be clear and actionable. donate/contribute. 02 03 Additional information Transparency is very important in case of nonprofits and NGOs. Backup your story with convincing numbers. Best Practice

The Make A Wish story

In the spring of 1980, 7-year-old Christopher James Greicius was being treated for leukemia. He aspired to be a police officer.U.S. Customs Officer TommyAustin befriended Chris and worked with officers to plan an experience to lift Greicius' spirits. Chris spent the day as a police officer, rode in a police helicopter, received a custom-tailored police uniform. Greicius died soon after, but his wish became the inspiration for the Make-A-Wish organization. Where to tell your story?

Content marketing is a good marketing approach to support storytelling with all its digital arsenal. It is more effective by its nature for professionals to engage speciﬁc target groups because online contentgeneration has less barriers and lower costs than traditional media model. Content marketing is the marketing and business process for creating and distributing relevant and What is content valuable content to attract, acquire, marketing? and engage a clearly deﬁned and understood target audience.

Joe Pulizzi LET’S G O DIGITAL There is a wide variety of tools that are available for those who do not have a big budget. For those who have more in their pocket, the sky is the limit. 03 WEBSITE Have a top notch website

Sounds kind of obvious, right? It takes a lot of hard work and effort to have a quality website that features good design and content. See our top tips on how to improve yours: Even today, a lot of websites do not use responsive design, a technology where the design of the website is adapted to any screen size; be it a mobile, tablet, or desktop.

Responsive Today, 50% of the internet traffic originates via mobile - it’s key to make a good impression Design within the ﬁrst two seconds, otherwise users will leave your site and the bounce rate (percentage of people closing the site very fast) will be high, causing Google to penalize your website in its search rankings. Best Practices

A new website for the Reproductive Health Matters organisation

Reference from Swiss Tomato A CMS is Content Management System - these are open-source modular web technologies that enable the creation a reliable website with content can be maintained easily. Use the Another advantage of using a CMS is that the Right CMS site becomes easily transferable; either between different agencies or, if you hire one, allows a web team to remotely take control of it. Wordpress development as CMS

Wordpress is the most common CMS used on the internet; 27% of websites run on Wordpress. It is particularly suited for less complex sites or mini-sites for speciﬁc projects, events etc.

Wordpress contains a huge number of pre-built modules, meaning development is fast, reliable, and offers a lot of ﬂexibility. It is both extendable (improving current functions) and future-proof (adding new modules) - plus the maintenance of the site is easy.

Consider Wordpress if your budget is not very high and if the number of pages is not higher than 50 in one language. Development usually takes between 100-300 hours and you can count on 3-4 months until the site is ﬁnished - the actual coding is much shorter, it is the design phase, content gathering, and upload processes that extend the completion time. Drupal

Drupal is very commonly used for big international organizations and larger NGOs with a complex site structure and very high number of pages.

It is a very robust CMS that allows for great performance and can host a lot pages with excellent reliability and stability. On the downside, the development is 20-30% more expensive per hour, with the maintenance of the site also being more expensive.

The latest version is Drupal 8; the previous version of Drupal 7 is still performing well but you should consider upgrading it to Drupal 8 as, ﬁrstly, the support of Drupal 7 is nearing its end and, secondly, Drupal 8 boasts signiﬁcantly more advanced features than its predecessor. Custom development

In some cases, where the site has special requirements, a custom development might be the best solution. Sometimes CMS’ has limitations that don’t allow a fully bespoke solution. Take the example of the United Nations Institute for Disarmament Research that needed a speciﬁc map solution for its Cyber Security Portal. 1. Mission statement upfront on the homepage

2. Long homepage for less clicks Tips for 3. Fewer options for primary navigation 4. Visual storytelling - use good photos Structure & and videos 5. Subtle and clear infographics Elements communicate more than text

6. Animated backgrounds are growing in popularity

7. Always visible and attractive call to action buttons for donate functions Best Practices

World Wildlife Fund

Website Compared to a website, blog posts provide more space to dive deep into the individual stories – giving your supporters a chance to learn more and read more details. Blogs are a cost-effective way to tell stories and build a consistent emotional connection with Blog Posts constituents. A good blog engages an audience, offers superb content, and aligns with the organization’s strategies. Including blog function into your NGO’s website should be a good idea. What best blogs have in common?

● Superior content ● Non-intrusive yet effectivecalls to action ● Good use of multimedia such as photography and video ● Consistency ● Superb use of storytelling to align with objectives ● Attractive and functional design ● Convenient social sharing Search Engine If you want to rank highly on Google, Search Engine Optimization is key. Marketers very often underestimate the effort and investment Optimization it takes to be on the ﬁrst page. Recommended tools

Google Search Console Google Analytics

An ultimate FREE SEO tool to help you measuring your No website can really be performant without this. With traffic and the results of your improvements has to be set all collected data, you can easily define : up before even thinking about SEO. ● How people find your site It will help you : ● How do they use it ● Evaluate which keywords to use ● What sites are bringing you the most traffic ● Submit a sitemap ● Identify other valuable sites and search engines ● See whether there is a website error to fix for your business etc. ● Being alerted about changes by the Google team etc. Keyword research

Using Google tools Online communities

● “Google Suggest” (suggestions under a simple ● You don’t have to be creative on your own! Look Google search field when typing your keyword) up in online communities what vocabulary helps you to find the most valuable “long tail people are using online. It will be such a relief keywords” that people are really looking for! when you realize how big help it can be after ● For shorter solid keywords, you may use Google hours of looking for the right wording! Keyword Planner. However it technically ● And also... don’t forget about checking on your serves to help building up Google Adwords concurrence and market influencers! campaigns, it will still be very useful to improve your results in organic searches. On-site SEO

Content management - texts & images

On-site SEO is way more complex than just text writing and coding.

It also consists in : ● Defining URLs ● Editing title tags ● Embed modifiers in the title tag ● Using keyword in the first, short paragraph and in title tags ● Optimization of images, including size and alt tags ● Inserting internal and external links ● Publishing quality content regularly ● ... On-site SEO

Technical SEO

Your site should be technically completely up-to-date, fast, and mobile-friendly. Alongside your web developer, you should also work with an SEO expert that will make sure the right technology is used so that the page can load fast (server response time, caching, image compression etc.), is mobile-friendly. Optimizing technical elements on your website will help you reach the page speed that leads to an optimal ranking. Off-siteSEO

Link building

Off-site SEO is not only about link building but it is the most important part of it. First of all, you need to determine if a link is “good” or “bad”: ● While the ﬁrst ones might impact your search performance in a positive way ● The last ones can be harmful for your ranking All in all, you need to have backlinks on websites that are relevant to your topic and you have to prior analyze those pages with the help of any popular link analyzing tool (f.ex. Ahrefs or SEMRush) Off siteSEO

Guest blogging Social media and inﬂuencers This is a very interesting way of promoting your website. A great tool for networking and also for attracting attention It is all about sharing and having such and to your own expertise in your activity. interesting and actual content that people Once you have published a guest post on an inﬂuential are more likely sharing with each other. (and highly ranked) blog, you can usually get a backlink to your site. SEO SEM Search Engine Optimization vs Search Engine Management While SEO is the process of optimizing your website for the purpose of getting FREE traffic from search engines Search Engine Marketing (SEM) includes PAID SEARCH ADVERTISING in order to increase visibility.

Through paid search advertising you essentially buy advertising space in the search engine results. So, instead of trying to rank in one of the top positions organically through SEO and get free traffic, you pay to appear in front of the search results.

The most well-known advertising agency for Paid Search Advertising (PSA) is Google Ads (formally Google Adwords). Through Google Ads, you can get your ads to appear in the Google search results and you pay only for the clicks on your ads. People spend 3-4 hours a day with their mobile device and most of that time is within apps.

Everyday millions of apps are downloaded which represents an excellent opportunity for your message to be discovered. 04 MOBILE APPLICATION VS App Web Most of the time a good, Are you considering a mobile-ready website is enough. Apps should serve a speciﬁc and mobile app development frequent need - if a user doesn’t feel the need to use the app for your nonproﬁt? regularly, they will not download it.

Apps have several advantages

● Can be used offline ● More user-friendly user interface ● Faster/more responsive than web page ● Better access to hardware-related functions ○ Camera, GPS ○ Microphone, Bluetooth ○ Touch ID, Face ID ● Much better at handling AR (Augmented Reality) Best Practices

CABI is a UK-based NGO that trains plant doctors in developing countries who help local farmers. They developed a training app that helps provides practice activities, where the plant doctor can rotate and dissect plants in 3D to learn about symptoms. Best Practices

Geneva-based DCAF, (Democratic Control for Armed Forces) has hundreds of valuable pdf publications in over 20 languages. Their app takes all of these publications and makes them available offline with a smart built-in reader that lets you read on mobile and allows you to adjust the font - just like Kindle. Finally you have a website (or a mobile application) that you are proud of! Now you need visitors/users. What can you do to encourage your audience to visit your website or download your application? DIGITAL MARKETING Want to maximize your NGO’s online presence? Start with a powerful digital marketing strategy

Digital marketing strategy is basically a plan deﬁning the marketing objectives and describing how you will reach them.

The strategy starts with a brief, contains market and target group analysis, defines the goals and communication message, provides guidance on communication channels and clarify the KPIs. Define communication goals Measure the campaign Assessing digital landscape & message results In order to spend your budget The message is one of the We monitor a campaign’s wisely we need to have an most important assets of the success according to understanding of your digital communication strategy. predefined key performance landscape and your online indicators. According to the competitors. results we continuously optimize the marketing mix.

1 2 3 4 5 6

Create a Brief Create a proﬁle of the Select communication Digital marketing campaigns audience channels start with a brief. Some of the We create a digital proﬁle or your Your marketing mix options will most important elements of a audience. In this phase we outline and sum up your tools brief, goal, message, target analyse your target group’s and tactics that we complement audience, requirements, digital insights and digital with budget and result deliverables, budget, deadline behaviour as part of your digital scenarios. etc. marketing strategy. Who are you talking to?

Successful marketing relies on understanding your audience. When you have a decent description of your target group creating a user persona is an excellent choice to work with. Basically it is a one-sheet document that describes a person (as a CV) who would represent your audience and includes all the relevant information you know about them. What is user persona?

Think of a user persona as a representative of your target group. A persona translates customer data into a single document that’s both easy to process and easy to work with. It can be shared among the entire team to keep everyone on the same page. Basically it is a one-sheet document.

What to include in a user persona description? Short answer: most important data of the persona that is relevant to your business. Name Give a name to the persona in Photo order to make reference Include a photo to visually easier. You can also a support the imagination of personal quote from the your user persona. Use a persona. typical character.

Goals Bio Describe what your chosen This is the backstory of your persona would like to user persona. It helps also achieve. the strategic decision making.

Demographics Age, location, gender, marital status etc. Job position can Frustration also be important considering This section describes your his/her ﬁnancial decision challenges. These are the making. barriers that you cope with.

Motivation Personality Traits This helps you to get in your Personality traits are one of customers head. the most useful features of personas, so choose these with care.

Let’s discuss some of the most effective digital marketing tools that are used by NGOs and nonproﬁts. 05 SOCIAL MEDIA MARKETING Social Media

Like any other business or educational organizations, NGOs can also take beneﬁt of social media for creating awareness among the stakeholders for their activities. You should have relevant content, powerful images - videos and infographics are a great way to tell a story. Make sure your video has captions, and note that videos are sound off by default!

You could also consider paid advertising; it costs you money, but with the right targeting and settings, you can achieve very powerful results. For the best results, it’s advised to work with an expert; it’s easy to spend a lot of money on paid advertising without insightful guidance. Most active social media platforms in Switzerland Social Network 88% Messenger VOP 85%

70%

52%

51%

35%

0 25 50 75 100

Source: datareportal.com SOCIAL MEDIA OVERVIEW

TOTAL NUMBER OF SOCIAL MEDIA USERS CHANGE IN SOCIAL MEDIA PERCENTAGE OF ACTIVE ACTIVE SOCIAL MEDIA COMPARED TO TOTAL USER NUMBERS (APR SOCIAL MEDIA USERS USERS POPULATION 2019 TO JAN 2020) ACCESSING VIA MOBILE

4.50 52% +7.1% 98% MILLION +300 THOUSAND

Source: datareportal.com Facebook

Facebook is the most important Social Media Marketing Channel, it has almost 3.4 million users in Switzerland. Facebook can be used in many ways to reach your marketing goals. The main priorities of social media marketers at nonproﬁts to fundraise, generate brand awareness, recruit volunteers or share news. Instagram

If you want to target younger people - people under 29 - then Instagram could deliver the best results. Instagram has close to 2.7 million users in Switzerland and 400 million around the world. This social network is based on the power of images and the hashtags assigned to it.

Instagram is owned by Facebook, so you can advertise on it via their ad management platform. Owned account

The very ﬁrst step is to create a Facebook/Instagram page. And then? ● Post interactive content to engage your audience ● Use hashtags (consequently on every SM platforms) ● Use visuals to drive website traffic ● Respond to questions/comments in a short notice ● Make it easy to followers to donate (you can simply add this button to your FB page) ● Create a content plan - when and what to post Paid advertisement

Facebook ads boost your posts, get more likes, increase views of a particular video, encourage website traffic, and encourage people to take an action like donating or signing up for your newsletter. There are two types of Facebook ads that nonprofits use: 1. Post Engagement: Use this kind of ad if you want to increase the number of people who see a specific post on your Page. 2. Call to Action Ad: Using Facebook Ads Manager, your nonprofit can boost your posts, make your page more visible and get likes, send people to your website, get people to attend your event, or get more video views. Success factors

VISUAL CALL TO ACTION BELONGS THERE ENCOURAGE

It looks like the ad It gets people to do It features It promotes a belongs in the what you want them to eye-catching, speciﬁc, Facebook News do. colorful visual. measurable Feed call-to-action. Facebook Targeting

Facebook shows your ads to users who are most likely to ﬁnd your ads relevant. You can further target your ad with three audience selection tools:

1 2 3 Core Audiences Custom Audiences Lookalike Audiences Deﬁne an audience based on Get back in touch with people who Reach new people whose interests criteria, such as age, interests, have already engaged with your are similar to those of your best geography and more. business. audience. Facebook Ad Formats Facebook Ad Formats

Image

A photo ad on Facebook and Instagram is a great way to increase awareness of who you are and what you do. A photo ad is a clean, simple format, a combination of an inspiring image and an engaging copy.

When to use it?

● If you would like to drive traffic to your site. ● If you have to act fast. ● If you want to raise awareness.

CHECK PLACEMENT OPTIONS HERE Facebook Ad Formats

Video

Video ads allow nonproﬁts to inﬂuence the audience with motion and sound. With this format you can include also more information in your Facebook ad.

When to use it? ● If you would like to appear in different formats of videos (stories, feed etc.) ● If you would like to catch attention quickly. ● If you want to deliver a single message.

CHECK PLACEMENT OPTIONS HERE Facebook Ad Formats

Carousel

Carousel ads let you showcase up to ten images or videos in a single ad.. Tell your story or share information across each card.

When to use it?

● When you want to communicate several things. ● If you want people to actively engage. ● When you want to explain a process.

CHECK PLACEMENT OPTIONS HERE Facebook Ad Formats

Slideshow Facebook slideshow ads are video-like ads that use motion, sound and text to tell your story beautifully across devices. They load quickly, so they play well on every connection speed.

When to use it?

● If you need to create an immersive experience quickly ● If you want to simplify a complex process or narrative ● If you need to reach people with slower connections. Facebook Ad Formats

Collection Collection ad is for selling products on Facebook without leaving this platform. Each collection ad shows a primary video or image with four smaller accompanying images below in a grid-like layout.

This type of ads are not used by nonproﬁt organizations.

CHECK PLACEMENT OPTIONS HERE Best Practices

Save the Children wanted to inspire more people to donate in support of the East African hunger crisis. With this speciﬁc campaign, the team wanted to determine which ad objective—conversion optimization or traffic optimization—would generate more donations.When the charitable organization tested conversion-optimized ads and traffic-optimized ads to determine the most effective way to encourage people to donate to its cause, it found that the conversion ad objective brought in 4X more donations.

4X 76% more donations (from choosing decrease in cost per acquisition the most appropriate objective for conversion-optimized ads, for the campaign), compared to compared to traffic-optimized traffic-optimized ads ads Best Practices

● Mission statement ● Outstanding visuals ● Video content, IGTV ● Regular posting LinkedIn

This Social Media marketing channel is an extremely efficient B2B marketing tool. LinkedIn has more than2.9 million users in Switzerland.

The usage of Linkedin among the employees of mid and larger sized organizations is very high. Linkedin has a very good acceptance among its users that is why the communication coming through this channel is more credible. LinkedIn Targeting

Precise targeting Customized targeting with matched audiences Target your audience based on traits like their job title, company Reach people you already know name, industry etc. with website, contact, and account targeting. LinkedIn Ad Formats

Sponsored Cards

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards. Best Practices

The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible in order to enrich and inspire them. The YouTube channel has grown to over 17,200 subscribers and the Van Gogh Museum creates original YouTube content like ‘Meet Vincent’ (with 27,156 views already) and exhibition trailers to further their mission on educating the world about Vincent van Gogh. As video content becomes increasingly important, the Digital Communication team has invested resources to create quality video content to share with viewers around the world. 06 EMAIL MARKETING Newsletters / CRM

You may already have a database of donors, event attendees, or newsletter subscribers. A good, structured database will allow you to perform effective CRM (customer relationship management), where you send targeted information to the right people. A friendly and mobile-optimized newsletter design helps too :) With tools like Mailchimp, you can easily manage your email database, with open rate and click-through-rate tracking insights of your communications. Why Email Marketing?

Email marketing is an:

affordable effective measurable tool, making it a great option for any kind of businesses working with limited marketing budgets. Due to its affordability and effectiveness, Email Marketing provides one of the highest return on investments of any marketing tactic. How it works?

The ﬁrst step in Email Marketing is to choose an email marketing service. There are several providers in the market. For your campaign you should choose the one that suits your needs the best. How can you decide? Take into consideration your budget, the size of your contact list and any relevant requirements.

Here are some of the most popular providers: What is the process of email marketing?

1 2 3 4 5

Deﬁne Test Send Measure Report

Name a Test through Deliver Opens e-clicks Email clients campaign, browsers, immediately or recipient activity usage, name a subject, email clients send at worldwide, etc. bounce enter details scheduled time summary, social sharing etc. Best Practices

● Responsive design ● Focusing on one action ● Visually outstanding call to action button ● Social media platform access included 07 GOOGLE ADS Being visible in Google is key to succeed. Find out how you can beneﬁt from Google’s paid marketing tool.

You developed your website but then you need visitors to your site. Google Ads is one of the most efficient paid online advertising tools to persuade your target audience to click on your website.

Most people go directly to Google to ﬁnd out the best options when considering to buy a product or a service. In typical segments, clients coming from search marketing can easily reach 30-70% of paying users.

Beyond search engine optimization, Google Ads (formerly Adwords) is also a very effective tool to drive traffic to your website. Think carefully about your keywords, you should reach people who search for something that is very closely related to what you do.

The Google Ad Grants Program gives nonprofits the chance to advertise on Google Ads at no cost to the nonprofit. This program gives qualified organizations $10,000 per month in Google Ads spend to be used to promote their missions and initiatives on Google.com. Advantages of using Google Ads

● You can set a budget of your campaign according how much you would like to spend. You pay only for the ads that are clicked by people. ● Google Ads offers you a range of targeting options so you can set who (what type of group of people) and where (location) will see your Google Ad. ● Google Ads is a highly measurable tool, it provides you with detailed information about your campaign. You can derive data based on clicks, impressions, keywords, budget etc. ● It gives you fast results. You start a campaign today and have result tomorrow. The immediate results allows you to optimize the campaign from the very beginning. Best Practices

Days for Girls increases access to menstrual care and education.

Marketing Goals: ● Raise money ● Get email subscribers ● Increase brand awareness After the Ad Grant: ● $212 increase in the average donation value ● $5,000 in donations over 60 days ● +400 conversions in 60 days 08 AUGMENTED REALITY The essence of Augmented Reality is to provide an enhanced experience where 3D content - generated by the device - is added to the user’s environment. In average 7% of Swiss population is using Augmented Reality.

Which is only 1% less than the global average. This number is increasing rapidly from year to year.

User proﬁle by age group 18-24 year old 35-44 year old Above 65 years old

Augmented 12% 5% 1% Reality Users Beneﬁts Educate & Real-time Emphatic of Augmented Reality entertain information experience for NGOs Best Practices

Augmented Reality app development

With AR you can augment your content in an impressive way, be it simply a publication like an annual report or an exhibition. The WTO organized its Annual Aid for Trade at its Geneva HQ and, as part of the event, featured an exhibition showcasing the effect trade has on developing countries. To bring the exhibition to life, they turned to an AR app that triggered videos, infographics and 3D objects - creating a real wow effect for its visitors.

NHS used several interactive billboards to display patients in need of a blood transfusion. Then, NHS volunteers offered pedestrians special stickers to place on their arms where the needle would go. When hovered over with an iPhone on their app, a 20-second blood donation simulation was shown. Once the bag ﬁlled up, the patient on the billboard became healthier and gave a personal “thank you”.

It was a huge success:

● 722 donors registered over the ﬁrst 5 days. ● 981 additional appointments for new and lapsed donors were booked. ● 20 pieces of consumer and news media coverage were generated. Best Practices

The Red Cross used an AR app to demonstrate the horrors of war; inviting users to experience this by stepping into a children’s room that changes as the war in the world around it progresses. 09 VIRTUAL REALITY Virtual Reality

VR functionality demands the use of a headset, like the Oculus Go or HTC Vive, and any experience created is certain to impress. It transports and immerses users into a different world, the parameters of which are set entirely by you. An NGO used a 360 VR video to bring people to war struck Syria. Best Practices

It follows a twelve year-old girl named Sidra in the Za’atari camp in Jordan — currently home to an estimated 84,000 refugees from the Syrian civil war. The groundbreaking film shot for the United Nations using the Samsung Gear VR 360-degree platform, is the first ever film shot in virtual reality for the UN and is designed to support the UN’s campaign to highlight the plight of vulnerable communities, particularly refugees. 10 CLOSING THOUGHTS Closing thoughts

Every organization is different and with its own unique challenges; there is no cookie cutter approach, but there are common digital best practices that every international organization, NGO or NPO can make good use of. Involving the right partners and experts is key in this journey, as well as a spot of trial and error - you learn things by doing them!

Ready to start? GENEVA Every organization is different and with its own Norbert Racsko unique challenges; there is no cookie cutter approach, but there are common digital best practices that every international organization and NGO can make good use of. Involving the Phone: +41 22 753 05 71 right partners and experts is key in this journey, Email: [email protected] as well as a spot of trial and error - you learn things by doing them! ZURICH Ready to start? Dora Virovecz

If you would like to know more of these tools and learn best practices, contact us and request a free consultation.

Phone: +41 76 201 43 00

Email: [email protected] About the authors

Dora Virovecz Account Director, Swiss Tomato, Zurich She is an Account Director with more than 14 years international advertising agency background (Publicis, Ogilvy, Grey) and an MBA degree from University of Vienna. She believes in life-long learning so she keeps up with the latest digital trends and would love to share her knowledge with the nonproﬁt and NGO sector.

Norbert Racsko Co-founder, Swiss Tomato, Geneva

He is a Business and IT professional, who worked for international companies before founding Swiss Tomato in 2014. He is regularly holding lectures at organizations like P&G Alumni and the British Chamber of Commerce and often gives interviews to Swiss press. He combines both business & IT knowledge to help clients across pharma, ﬁnance, non-proﬁt, FMCG and start-ups. He has consulted a lot of large organizations on digital transformation. About Swiss Tomato What we do 1 2 3 4

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