Connect with South and Beyond

1 SOUTH FLORIDA MARKET POTENTIAL

th World Fuel Service Jarden 6 AutoNation Ryder System NextEra Energy Lennar Corp. LARGEST METROPOLITAN AREA Office Depot IN THE U.S. 2.4M Households | 6.3M Residents

West Palm Beach Palm West HOME #3 #8 TO 3

- HISPANIC MARKET IN THE U.S. Ft. Pierce Pierce Ft. DMA BEST CITY IN AMERICA INTERNATIONAL AIRPORTS 902K Households | 2.7M Residents Bloomberg Travel 87.5M Passengers Palm Beach

Broward

Miami th & - Ft. Lauderdale DMA Ft. 11 #1 #3 Miami-Dade IN THE NATION ON DISPOSABLE CRUISE PORTS IN THE WORLD INCOME & ANNUAL SPENDING 13.6M Cruise Passengers $176.9B Effective Buying Income $140.5B Spend

Sources: Claritas 2019-2020; EnterpriseFlorida.com – Fortune 500 2019; Port websites – FY 2018; Bloomberg Travel - Miami June 2019; Airport websites 2018 reports 2 NATIONAL REACH THROUGH LOCAL WHO WE ARE TRIBUNE CONNECTIONS Tribune Publishing Company (TPCO) operates nine local media businesses in eight markets. We create and distribute content PUBLISHING across our media portfolio, offering integrated marketing, media, OUR UNIQUE POSITION, BRAND and business services to consumers and advertisers LEVERAGING O U R REACH, QUALITY & SCALE TO DELIVER BETTER RESULTS

2X GOLD MEDAL WINNER

AWARD- The Sun Sentinel's Pulitzer Prize-winning journalism is committed to informing, inspiring and engaging the South Florida community. We provide multi–media solutions that connect with the WINNING community and produce results for our advertisers. JOURNALISM

KPI & ROI FOCUS TRUSTED As one of the most trusted brands in South Florida, we work closely with you to understand your goals and KPIs and then leverage our LOCAL CONNECTION local market expertise to create and execute unique media programs to drive your target audience to take action.

EXPERTISE & RESULTS STRATEGIC We offer full-service marketing solutions, putting our knowledge and MARKETING ARM expertise to work for you! Whether you need research, marketing analytics, creative, multi-media strategy or campaign performance management, our customized solutions deliver results

3 What We Offer Our extensive media assets and PRINT DIGITAL partnerships allow us to provide strategic, targeted solutions to maximize the value of every advertising dollar invested

CONVERSION E X T E N D E D MARKETING 360° REACH marketing capabilities

D I G I T A L B R A N D E D SERVICES CONTENT MULTIMEDIA MULTI - INTEGRATED CULTURAL EVENTS

SOLUTIONS 4 REACH A UNIQUE AUDIENCE

Sun Sentinel, South Florida’s trusted news source, offers: WEB TRAFFIC READERSHIP • A highly engaged, quality audience TOTAL LOCAL • Guaranteed reach and impressions that allow building strong, lasting Page Views: 24.7M 12.9M Weekly readers: 683,200 consumer relationships Unique Visitors: 6.6M 1.8M Sunday readers: 455,600 • Unique co-branding opportunities that reinforce credibility and brand Visits: 10M 3.6M Weekday readers: 279,000 perception Avg. time spent: 8.19 10.59 Avg. Pages/UV: 4 7

Source: Adobe Analytics 6 month rolling average ending September 2019; DESKTOP APPS VIDEO MOBILE TARGETING E-EDITION HIGH IMPACT 5 Scarborough Research 2019, Release 1 – South Florida DMAs TARGET YOUR READERS WEEKLY IN BEST PROSPECTS 932,100 PRINT OR ONLINE

Sun Sentinel/SunSentinel.com audience:

All ages: median age: 50

Millennial (25-39) 24% Gen X (40-54) 22% Baby Boomers (55-69) 25% Silent Generation (70+) 21% College Educated: 66% (Index 116)

Affluent: Average HHI: $83,500

✓ 27% with HH Income $100,000+ (Index 118)

✓ 24% with Net Worth $500,000+ (Index 124)

Home-owners: 66% (Index 112)

Scarborough Research 2019, Release 1 6 ALIGN YOUR BRAND WITH TRUSTED CONTENT

CUSTOM CHANNEL SPONSORSHIPS

By partnering with the Sun Sentinel, your business can sponsor any content on our website.

Own relevant content with exclusive fixed positions, keeping your business top-of-mind with South Floridians.

• Weather • Sports Teams (Dolphins, Heat, Panthers & Marlins) • South Florida Parenting • Travel • Doreen’s Deals • Life’s Victories • Seasonal Guides • Eating, Drinking & Restaurants • Holiday Guide • Prime Time

7 CONNECT WITH NICHE GROUPS

City & Shore Magazines/ South Florida Community News/ /ElSentinel.com SouthFloridaParenting.com CityandShore.com SFCommunityNews.com

# 1 weekly Spanish-language Upscale, lifestyle Magazine 46,000 copies South Florida Parenting is the destination 10 hyper local community publications, publication in Broward and Palm Beach monthly. for parents looking for events, 300,000+ copies distributed weekly. counties. information, tips and guides to help raise EXPLORE FLORIDA & THE CARIBBEAN - their families in the Sunshine State. JEWISH JOURNAL - 160,000 copies distributed every Travel Magazine -260,000 copies - FLORIDAJEWISHJOURNAL.COM - Largest Thursday. distributed in South & Central Florida, We have been informing parents for Jewish publication in Florida, five zones & - May. more than 40 years. with 120,000+ copies distributed weekly. PRIME MAGAZINE – 100,000+ copies- Targeting active 50+ market – publishes March/November. 8 STAND OUT WITH HIGH IMPACT AD UNITS

Lighthouse Take Over Spadea Sun Notes/Sticky Ads

MOBIL E

Maximum reach, high impact Features full ownership of all ad units Set your brand apart with an Prominent positioning, allowing it to be placement, serves out of the on the page for a single day impossible to miss ad the first thing a consumer sees on a masthead leaderboard unit page/channel. Stays in front of the customer longer

9 TELL YOUR STORY

We are Storytellers | Strategists INFOGRAPHICS ARTICLES VIDEOS SOCIAL MEDIA |Collaborators |Producers | Partners

• We take your story online, offline and to the epicenter of engagement.

• We deliver your story across a variety of formats.

• The equation is simple: It’s our heritage plus your story. Together, we tell the most powerful tale.

Native Advertising Content Amplification Social Sharing Distribution across our owned-and- Content syndication or traffic referrals Facebook Handshakes enable operated sites. on our premium publisher network. co-branded posts.

10 SHARE YOUR STORY

Content creation and social media distribution Leveraging the brand recognition and audience of the Sun Sentinel

FACEBOOK HANDSHAKE

✓ We create a branded content article about your products or services and feature it on our website. Your branded content article is shared on Sun Sentinel and/or El Sentinel South Florida Facebook feed.

FACEBOOK LIVE

✓ Connect, engage and interact with South Florida residents while positioning your brand as a partner and authority on a topic of interest.

✓ Broadcasted from South Florida Sun Sentinel media Facebook page(s)

11 PERSONALIZE YOUR STORY

Grow your audience YOUR AUDIENCE:

Email marketing is a powerful way to stay connected with your most loyal and engaged • Targeting TBD customers, as well as grow your consumer base.

Our team will track and optimize your email marketing campaign based on what tactic is driving the best results. We also have the capability to increase engagement by retargeting off email opens and clicks.

12 STREAM YOUR MESSAGE

P R E R O L L VIDEO IN UNIT VIDEO AD IN ARTICLE VIDEO AD

Your video spot appears before our Video available within the ad unit space This desktop and mobile unit is a video push- video content. Available on all or as an expandable ad unit. User- down within the content of an article. channels on SunSentinel.com, across initiated video and audio. Launches only when video is more than 50% the web & YouTube Trueview in view. User-initiated audio.

PROGRAMMATIC AUDIO CONNECTED TV DATA SEGMENTS

Access the premium inventory across main stream audio Connected TV is video served before premium Pre-built or custom data segments help you services. Omni channel approach with display banner ads. content through apps. Geo and Audience Target. target the ideal customer persona on Targeting and real time optimization. SunSentinel.com and across the open web.

13 BEHAVIORAL EXTEND Targets a specific audience, rather than specific sites or content. Includes demographic, professional YOUR REACH and past purchase activity online and offline.

Programmatic

With a focus on attribution and analytics, our team utilizes industry- CONTEXTUAL leading demand side platforms to target your ideal audience Serves your ads around content, articles and sites wherever they go online. based on a particular interest, theme or genre.

Ads can feature calls-to-action in order to drive direct interest in new accounts or loans.

RETARGETING Retargeting generates greater online sales by keeping your brand front and center when visitors are ready to take action.

GEOFENCING Draws a virtual radius around targeted physical location. As consumers enter the radius, they receive your ads via their phone.

14 ENHANCE YOUR DIGITAL STRATEGY

SOCIAL MEDIA ADVERTISING SOCIAL MEDIA MANAGEMENT

Increase brand awareness, reach, traffic, Let us manage your day-to-day creation and social engagement, leads, conversions and publishing of posts – video, images, links. We more with social media ads on Facebook, optimize the posts through a boosted ad Instagram, LinkedIn and Pinterest. spend included in your package, and provide monthly reporting.

WEBSITE DEVELOPMENT SEO/SEM

Trusted content experts to help you build a responsive website, including: ✓ Existing website content included in new site design Increase your digital presence with a ✓ SEO-friendly site structure strong and relevant SEO website content. ✓ Social media links ✓ Blogging platform, if needed Augment your visibility as people are ✓ Google Analytics and Webmaster tools searching for goods or services with Pay ✓ SSL compliance Per Click (PPC) ✓ XML sitemap

15 LEVERAGE THE INCREASE RETURN ON INVESTMENT WITH THE LARGEST IN THE MARKET POWER OF PRINT

Sun Sentinel, Total Circulation – 141,326 PRINT ONLY

Miami Herald, 90,665 Palm Beach Post, 78,309 Sun Sentinel, 66,679

Palm Beach Post, Miami Herald, 49,475 46,081

Sunday Daily

Source: AAM Audit report ending June 2018- Excludes Digital Replica and Non-Replica 16 and Affiliated Publications EXPAND YOUR COVERAGE WITH SUN SENTINEL MEDIA GROUP INSERT SOLUTIONS

TMC – Special Delivery/ Sun Sentinel El Sentinel Deals Delivered Sunday Sun Sentinel

Wednesday Thursday Saturday Sunday

TMC Non-subscribers – 460,000 #1 Hispanic weekly - 160,000 Non-Subscriber - Opt-in Newspaper inserts average* – unduplicated households – 92,500 141,326 SS Wednesday average* - 101,362

Source: AAM Audit report June 2018; * Print only; Internal Estimates 2018 distribution. 17 INSERTS – LAYERING SOLUTIONS

Sunday Sun Sentinel Sunday Sun Sentinel + Deals Sunday Sun Sentinel + Deals Delivered + Delivered El Sentinel

# Zips # Zips # Zips

Source: AAM Audit report June 2018; Internal Estimates April 2019 distribution. 18 MAKE CONNECTIONS WITH EVENTS

PARTNERSHIPS ∙ SPONSORSHIPS ∙ CUSTOM-BUILT SIGNATURE We help advertisers strengthen their relationships with consumers, while providing extensive multimedia exposure to build awareness. Each event is unique!. Our events are creatively inspired, thoroughly planned and flawlessly executed to meet the EVENTS highest expectations – of partners and attendees.

PRIME EXPO EXCALIBUR AWARDS TOP WORKPLACES PARTY IN PINK

MARCH Connect with a powerful, relevant MARCH Interact with influential South APRIL Celebrate and align with the top OCTOBER Support the cause and mingle audience of adults 50+ Florida professionals companies in South Florida with a female audience as they celebrate Life’s Success

CUSTOM We offer event management from proposal and concept design through event execution. For example: PROSOCCER USA YOUTH CUP: Weekend soccer tournament for teams from Florida, the Caribbean and EVENTS beyond coordinated by TSG, presented by Publix and sponsored by Goya & Prosoccer USA

19 OUR DIFFERENCE

Trusted, award-winning content delivering quality & QUALITY engaged audiences

Local and national, loyal and engaged audiences at any REACH level of their consumer journey.

Power of Tribune Publishing scale providing additional RESOURCES reach, resources and expertise

Dedicated local team of experts working together to build EXPERTISE strategic solutions based on advertiser’s goals

Data driven approach to insights, solutions, analytics and RESULTS optimization to maximize ROI

20 THANK YOU