2015 marks the 70th Anniversary of the

www.ivanahelsinki.com (1914-2001) became one of the key artists in Finnish visual art during the postwar golden age of modernism.

Jansson’s immense international success made her one of the best-known Finnish artist in the world.

MOOMIN TURNS 70

2015 marks the 70th anniversary of Tove Jansson’s frst book about the Moomins. Published in 1945, “Te Moomins and the Great Flood” is the story about Moominmamma's and Moomintroll's search for the missing Moominpappa and how they found their way to the Moominvalley.

Since then, the popularity of the Moomin trolls is constantly growing. Books, TV-series, the animated feature flm “ ” and an increa- singly successful licensing program with an estimated yearly retail value of 500 million Euro, Moomin was voted top twenty brands in the world by Licensing biz in 2013.

Tove Jansson in her studio in 1954. www.moomin.com Tove Jansson wrote and illustrated nine novels, four picture books, and hundreds of comic strips about the Moomins. www.tovejansson.com

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Arabia, a Fiskars Home Brand, has been enjoying enormous success as a licensee since the 1950s.

Te frst ceramic products were hand-painted by Tove Jansson herself. www.optodesign.se

Te Ofcial Home of Te Moomins

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Ofcial Webshop: ”The Moomin stories www.moomin.com appeal to all ages and people from all walks of life.”

Sophia Jansson, Creative Director at Moomin Characters

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1979 THE MOOMIN TIMELINE 1957 Film Polski releases a Moomin-themed FROM 1945 Arabia begins the production of puppet animation in . Moomin porcelain in the late ffties. AND ONWARDS... Te frst products are hand-painted by Tove Jansson. 2014 Te 100th anniversary of the birth of Tove Jansson is celebrated all over the world. 1945 Te frst Moomin book, “Te Moomins and the Great Flood” is published in Swedish. 2013 Te launch of the ofcial web shop, ”All Tings Moomin”.

2011 Launch of “the Moomin Shop” in .

2014 ”Moomins on Te Riviera”, 1950 a new, animated feature Te frst novel is translated flm is launched. into English. Tove Jansson 1952 Te frst licensed products are produced 1990 wrote nine Moomin novels Release of Telecable´s animation of in early 1950s. between 1945-1970. 104 episodes, sold to more than 100 countries. Te series is still on air to this day.

2015 1954 Junibacken in Te Moomin comic strip arranges a major Mumin exhibition. is commissioned for the London Evening News and runs daily for 20 years.

1990 Re-launch of the Arabia Moomin mug. Almost 1 million Moomin mugs are sold every 2015 year since then. Te 70th Anniversary of the Moomins. 1952 Te Book about Moomin, Mymble and ”, Tove’s frst picture book, is released in 1952. Te book is translated, together with the two other titles, into more than 50 languages.

1993 Te frst theme park ”Moominworld” opens in Finland. www.fazer.se

FAST MOVING www.gunry.se CONSUMER GOODS

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Sinebrychof OY www.kof.f www.lindex.com www.posjapan.co.jp

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One of the world´s most successful apparel retailer are producing diferent Moomin collections 2013-15.

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PRODUCING AN ANNUAL CONSUMER VALUE OF OVER 500 MILLION EURO Finnish National Ballet presents ”MOOMIN AND THE COMET” World premiere at the Finnish National Opera March 6, 2015

Te 12th of February 2015 there will be an opening at Junibacken in Stockholm for a major Moomin exhibition that will run for 24 months. Choreography : Anandah Kononen Music: Panu Aaltio www.opera.f

Asahi Shimbun 2014 - 2015 Moomin at Angouleme Dec. 2014-April 2015

Te Asahi Shimbun in will host the Japanese tour Tove Jansson will be the frst female comic artist to be Photos: © 2015 Mirka Kleemola of the Tove Jansson Ateneum exhibition at 5 venues in exhibited at the Angouleme International Comic Festival, Japan from late autumn 2014 until spring 2015. the largest comic festival in Europe. Based on the original strip adventures by Tove Jansson

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Photo from the launch of the Moomin comic strip in the UK 1954 In theaters 2014/2015

Te Canadian publisher Drawn & Quarterly has produced a set of collectible books with the original comic-strip adventures from the 1950s, which are once again attaining world-wide success.

Te original Moomin Strip was created for the UK newspaper Te Evening News and frst published in 1954. Te strip ran for twenty years and was syndicated to over 40 countries and around 120 newspapers, with over 20 million readers daily.

Te movie ”Moomins on the Riviera” is based on the original comic strip adventure from 1955 and is launched in more than 40 countries worldwide during 2015. CHARITY PROJECT

During 2015, the 70th anniversary of the Moomins, Bulls and Moomin Characters have selected the Keep Tidy Foundation as their charity partner.

Tove Jansson loved the sea and caring for the environment was very important to her. Te love for nature is a recurring theme in the Moomin books and Tove spent many summers on the island Klovharun in the Finnish archipelago.

Tis is not the frst time the Moomins and Keep Sweden Tidy have worked together. During the seventies, Tove and her brother Lars Jansson created a few illustrations exclusively for the foundation and a campaign called “Save the Baltic Sea”.

Te same artwork used then will now be part of the 70th anniversary and a new campaign to teach children about the environment and keeping Sweden tidy. Moomin licensees will be ofered the opportunity to be part of this charity project and use the unique artwork on their products. www.arabia.f

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www.optodesign.se For more information about the products and the producers: www.moominproductgallery.com

www.plutoprodukter.se FOR INFORMATION ABOUT THE MOOMINS FOR PUBLISHING/LICENSING:

Worldwide agent on behalf of Moomin Characters™ www.bullspress.com, [email protected] Sub-agents: Contacts: Tuttle-Mori Agency Territory: Japan. Merchandising Contact: Takumi Nakayama, email: [email protected] Gustav Melin, Global Licensing Director [email protected] Medialink Animation International Ltd. Territory: Hong Kong, China, Malaysia, Singapore, Tailand, Philippines, Taiwan and other Asia. Pia Lindén, Sales Executive Contact: Noletta Chiu, email: [email protected] [email protected] SMC Seoul Merchandising Co. Ltd. Territory: Korea. Publishing Contact: Jusung Lee, email: [email protected] Anna Lawrence, Head of Publishing [email protected] Caroline Mickler Limited Territory: United Kingdom and Ireland. Contact: Caroline Mickler, email: [email protected] For information about products and licensees: www.moominproductgallery.com Te Agency Territory: and Benelux Contact: Alexia Delahaye, email: [email protected] For information about the new Moomin animation: www.moominsontheriviera.com

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