Tour of Cambridgeshire Corporate Packages WHO WE ARE

“It's not about being the best it's about being better than you were yesterday”

Energy Lab is a full-service sport and health-promoting agency, providing insights and advice in both a healthy lifestyle and optimizing performances. Our services are centered around testing, coaching, consultancy and digital applications for individual clients, teams like the pro team Lotto Soudal and companies.

Energy Lab currently counts 5 labs in Belgium & the

Netherlands and is part of the Golazo Group We strongly believe that healthy employees make strong companies OUR AMBITION

Our organisation provides a unique road towards the Tour of Cambridgeshire with an online challenges portal. A central HUB were bike loving employees can win rewards by finishing challenges, connecting with their favourite sports apps, get training advise, motivational tips & usefull tricks to get as fit as possible towards the start of their personal goal, whether it’s the Grand Fondo, the Team Time Trial or the Melo Vélo Ride.

Next to the main event, employees are drawn towards the central HUB with a company kilometer goal. The kilometer goal can be linked to a good cause or self- selected company reward. Within a designated ToC challenge we create subchallenges, triggering employees to cycle to win the yellow (most km), polka dot (most altitude meters), green (fastest workout of at least 15 minutes), white (most km U23) or pink (most km, female) jersey.

The launch (kick off) of the platform is online. Optionally we offer a kick off on the worksite with a workshop on how to use the platform, an inspiring keynote with a motivational speaker and off course, the first bike training, logging kilometers. OUR AMBITION

Create a platform with focus on • Improving employee health and wellbeing • Physical & Mental resilience • Team Spirit • Boost team dynamics & build a great company culture • Accessibility • Strive for maximum participation • Employer Branding • Stimulate company pride & commitment “Health is not a race, OUR BUILDING it’s a journey” BLOCKS

CHALLENGES Engage Connect

COMPANY MAIN EVENT AMBASSADOR S ToC Platform Inspire Win

COMPANY KM KICK OFF TARGET

Introduce your ambassadors and our ToC PLATFORM Godfather and create HOW IT WORKS storytelling around them

Participate in motivating challenges

My personal space: my activities, my events, my apps, …

Register for the ToC and it’s subevents together with your colleagues

Join the company kilometer target… CHALLENGES* HOW IT WORKS – IN A NUTSHELL

Connect Exercise Get rewarded All Employees register and They log their activities with Participants get on top of connect their favorite apps their app, phone or the leaderboard or collect or devices device. The kilometers are kilometers (for the good automatically uploaded to cause). the online platform.

* Challenges can be company branded and exclusive for your employees CHALLENGES HOW IT WORKS CHALLENGES 4 CHALLENGES TOWARDS THE START OF THE ToC GIRO D’ITALIA CHALLENGE BEAT WIGGINS

Make teams of 5 to 8 people and collect during a 3 week during Sir broke the challenge, each day, as much on the track by kilometer as that days stage in the cycling 54,526 km in one hour! Giro (in team). The challenge starts Break 54,526 km in one day and May the 4th and ends May 27th. win a meet and greet with Sir The perfect preperation for the Wiggins! ToC! Do you take the pink jersey?

ToC TEAM CHRONO CHALLENGE

Cycle at least 3 times a week, gathering at least 127,6 km (the ToC Grand Fondo distance) a week during one month, Create Teams of 9 riders an starting 2 months before the ToC. Each cycle as much kilometers as week, those who did not furfill the possible during one day and win challenge, are eliminated from teh race a free slot for you and your The winner gets a free Q&A session with team in the ToC Team Chrono! an Professional Energy Lab coach and a free slot for the GF! CORPORATE KILOMETER TARGET

We create a ToC kilometer challenge, gathering as much kilometers as possible supporting a good cause. Choose as a company how much you would like to contribute for each kilometer your company gathers. The company with the most kilometers, wins the charity award! ToC KICK OFF

We launch the ToC challenges platform with a KICK OFF at the East of England Arena (Events Centre). The KICK OFF consists of an inspirational speech by Lotto Soudal Pro Cycling Coach Paul Van Den Bosch and an Energy Lab coach giving all the needed information on how to use the online portal. The sessions are also broadcasted live on the ToC facebook. ToC ambassadors (see later) will be tested at an Energy Lab venue or at the KICK OFF venue in the UK. To help your employees succeed in the difficult journey towards the ToC, our professional Optional Energy Lab coaches and high tech online coaching software help you with tailor made training schedules based on the effort testing performed at an Energy Lab or Kick Off VIP Packages: venue. A personal coach will contact the ambassadors on weekly basis and finetune ToC Ambassadors the training schedule where needed so nothing stands in their way to help them chase their dream, whether it’s the GF, the Chrono or the Mellow Velo Ride ToC AMBASSADORS

• Get an effort test at an Energy Lab or the Kick Off Venue

• Determine conditional level

• Determine achievable cycling goals

• Determine proper trainingzones

• Weekly conversation with an professional Energy Lab coach

• Use of professional training software

• Free subscription to the GF, Chrono or Mellow Velo Ride

• Access to nutrition coach for Q&A

• Forum on the Challenges platform to share their road to...

• Possible discount in ‘Garmin Training Tool’s’ MAIN EVENT APOTHEOSIS FOR THE TOC AMBASSADORS

The Ambassadors main event is the apotheosis of their life changing journey. While the ambassadors are giving their best during the 6 months prior to the main event training hard, they inspire and motivate there colleagues at home, contributing to the km challenge. An inspiring godfather will be watching your back. No one less than Sven Nys will be joining us at the kick off camp and the ToC.

He will keep everyone connected on the central Hub engaged with motivational vlogs, giving all ToC necessary information to get as fit as possible towards the ToC. godfather

Sven is a former Belgian cyclocross athlete (2 x WC) and mountain biker. Nys is known for its technical skills on the bike and can teach you everything there is to know about climbing uphill, training principles and riding in a peloton.

* Alternative: Bradely Wiggins – • INEOS TOUR DE CASES • ADECCO EKIDEN PLATFORM

PRICING - PACKAGES

Core Offering TOC Ambassador Hospitality at ToC & Kick Off

Set Up Fee – Company Km Fee per Ambassador Target + Add company to list of (incl all benefits discribed on useroptions page 15)*

£1600 £ 1350 POA Fee per eligible user

£ 75 * Costs excl any transportation costs from ambassadors to venues + food & drinks MALCOLM SMITH RIDE WITH US 077 40 58 24 19 [email protected]