L&S Bait Company

L&S Bait Company $5.00 Building Quality, Fish-Catching Lures For Nearly 70 Years!

The Record Setters®

The FreshWater Strike Zone Nearly 70 years ago, Harold LeMaster had a vision. He wanted to build the very best fishing lure, a product that would catch fish and be respected by the fishermen who purchased it. Along the way, he earned the admiration of the S19MR-S competition who tried to duplicate it. Today, Harold’s vision lives “Suspending Twitchbait” on in a tradition- rich company were we continue to push the MirrOminnow™ envelope of creativity and technology for the fishermen. Suspending Twitchbait Designed to mimic a Glass Minnow or rain minnow, a Thank you Dad, we will favorite natural baitfish for cruising coastal predators. never forget you. MirrOminnow™ features a suspending baitfish profile with a transparent luminescence insert and slender body shape for unmatched realism. Bill LeMaster MODEL LENGTH OZ.HOOKS DEPTH President S19MR 3-1/4" 3/8 2 0-18" +

19MR – Available Colors: 11, 18, 21, 49, 808, BNSBO, CFPR, CH, CHBL, EC, S SERIES III LURES Contents Page MIRROMINNOW™ COLORS MirrOminnow ...... 2 Floating Twitchbaits ...... 3 Suspending Twitchbaits ...... 4 Sinking Twitchbaits ...... 5 11 — Red Head, White Back & Belly, CFPR — Chartreuse Back, Pearl COASTAL CLASSICS Silver Luminescence Belly, Silver Luminescence Contents Page Surface Poppers and Walkers ...... 6 Surface Walkers ...... 7 Floating Twitchbaits ...... 8 18 — Green Back, White Belly, CH — Chartreuse Back & Belly, Sinking Twitchbaits ...... 9 Silver Luminescence Silver Luminescence SaltWater Colors ...... 12 SaltWa t er Lure Guide ...... 13 Trolling Lures ...... 14 FreshWater Lures ...... 15 21 — Black Back, White Belly, Silver CHBL — Blue Back, Chartreuse Luminescence Belly, Silver Luminescence

49 — Bayou Green Back, Pearl Belly EC — Fluorescent Hot Pink Back, Silver Luminescence Chartreuse Belly, Silver Luminescence

808 — Black Back, Orange Belly, S — Silver Luminescence – Clear Silver Luminescence

BNSBO — Black/Bone Back, Harold LeMaster, founder of L&S Bait Co., checks the condition of his Orange/Bone Belly, Silver Luminescence MirrOlure after a long battle with a Tarpon. Photo circa 1950’s Floating Twitchbaits SERIES III

MirrOlure® NEW Series III® SERIES III® COLORS S7MR – This floating twitchbait is ideal when fishing S7MR, S20MR, S51MR, S52MR, S84MR the shallow flats or structures such as oyster reefs and mangroves. With a twitching retrieve S7MR will dart below the waters’ surface mimicking an injured baitfish. Great for Trout, Redfish, Snook and Striper. 11 — Red Head, White Back & CH — Chartreuse Back & Belly, MODEL LENGTH OZ.HOOKS DEPTH Belly, Silver Holographic Gold Holographic S7MR 3-5/8" 3/8 3 0-1/2'+

S7MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC,GP,GR, MG, PC “Floating Twitchbait” 18 — Green Back, White Belly, CHBL — Blue Back, Silver Holographic Chartreuse Belly, Silver Holographic

S7MR-GR (GOLDEN RETRIEVER) 21 — Black Back, White Belly, EC — Fluorescent Hot Pink Back, Silver Holographic Chartreuse Belly, Silver Holographic

MirrOlure® Floating Ultralight When game fish are feeding on small minnows or other smaller prey, the 28MR is perfect! Remember, “match 26 — Red Back, White Belly, GP — Green Back, Pearl Belly, the hatch.” This lure will dart side-to-side, running 6 Silver Holographic Orange Throat, Gold Holographic to 8 inches below the surface when twitched. MODEL LENGTH OZ.HOOKS DEPTH S28MR 3" 1/4 2 0-1/2'+ 28MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC, 808 — Black Back, Orange Belly, GR — Apple Red Back, Gold Belly, GP, GR, MG, PC. See Series III Color Chart S-28 page 5. Gold Holographic Gold Holographic (GOLDEN RETRIEVER)

“Floating Twitchbait” BNSBO — Black/Bone Back, MG — Purple Back, Chartreuse Belly, Orange/Bone Belly, Silver Holographic Orange Throat, Silver Holographic S28MR-CHBL (MARDI GRAS)

MirrOlure® Series III Top Dog Jr.® Ideal for probing or locating fish on open flats. Sonic CFPR — Chartreuse Back, PC — Pearl Back & Belly, “fish calling” rattles can be detected from great Pearl Belly, Silver Holographic Chartreuse Tail, Orange Throat, distances. Low frequency sonic rattles and life-like Silver Holographic action triggers explosive strikes. New holographic foil and 14 fish attracting colors makes the Series III a must have for every serious topwater angler. MODEL LENGTH OZ.HOOKS S84MR 4" 1/2 2 S84MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC, GP, GR, MG, PC.

“Surface Walker”

S84MR-808

3 Suspending Twitchbaits SERIES III

MirrOlure® NEW Series III® Catch 2000® SERIES III® S25MR COLORS S20MR – The popular Catch 2000®‚ is now available in Series III. Series III‚ Catch 2000®‚ features a natural baitfish pattern, highly reflective holographic foil and MirrOred hooks for added effectiveness. This great mullet imitation suspends at 10" to 16" and will “walk the dog” below the waters’ surface. Each Series III‚ 11 — Red Head, White Back & CH — Chartreuse Back & Belly, Catch 2000 ®‚ has sonic “fish calling” rattles and famous mirrolure Belly, Silver Holographic Gold Holographic fiery red eyes. Excellent for Trout, Redfish, Snook, Striper and Tarpon. MODEL LENGTH OZ.HOOKS DEPTH S20MR 3-1/2" 1/2 2 0-2'+ CHBL — Blue Back, Chartreuse — Green Back, White Belly, S20MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC 18 Belly, Silver Holographic GP, GR, MG, PC. See Series III Color Chart page 3. Silver Holographic “Suspending Twitchbait”

21 — Black Back, White Belly, EC — Fluorescent Hot Pink Back, Silver Holographic Chartreuse Belly, Silver Holographic

S20MR-CH 3-1/2" Long, 1/2 Oz. 26 — Red Back, White Belly, GP — Green Back, Pearl Belly, Silver Holographic Orange Throat, Gold Holographic

MirrOlure® NEW Series III® Catch 5 ™ 808 — Black Back, Orange Belly, GR — Apple Red Back, Gold Belly, Catch 5™ is a suspending lure with a wide body profile that Gold Holographic Gold Holographic produces a large holographic flash, which can be detected by game (GOLDEN RETRIEVER) fish at great distances. Catch 5™ emits a low frequency sonic rattle similar to the famous Top Dog®, for additional vibration and effectiveness. Each Catch 5™ features a natural baitfish pattern for unmatched realism and 3X MirrOred hooks, which trigger aggressive BNSBO — Black/Bone Back, MG — Purple Back, Chartreuse Belly, strikes. Use a twitching retrieve and Catch 5™ will come “alive” in Orange/Bone Belly, Silver Holographic Orange Throat, Silver Holographic the water, darting side to side and suspend at 12" to 18" mimicking a (MARDI GRAS) wounded shad, pinfish or croaker. Ideal for catching trophy Trout, Redfish, Striper, Tarpon and more. MODEL LENGTH OZ.HOOKS DEPTH CFPR — Chartreuse Back, PC — Pearl Back & Belly, Chartreuse S25MR 3-1/2" 3/4 2 0-1'+ Pearl Belly, Silver Holographic Tail, Orange Throat, Silver Holographic S25MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC, GP, GR, MG, PC

S25MR-18 3-1/2" Long 3/4 Oz.

“Suspending Twitchbait”

4 Sinking Twitchbaits SERIES III

MirrOlure® S38MR Series III SERIES III® When game fish are feeding on smaller S28, S38, baitfish, this sinking twitchbait is ideal. Twin line attachments provide varied diving STT COLORS depths. The reflective holographic foil of the S38MR Series III and its small profile create 11 — Red Head, White Back a more realistic baitfish. & Belly, Silver Holographic MODEL LENGTH OZ.HOOKS DEPTH S38MR 3" 3/8 2 2-6'+ 18 — Green Back, White Belly, S38MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, Silver Holographic EC, GP, GR, MG, PC

21 — Black Back, White Belly, Silver Holographic

26 — Red Back, White Belly, S38MR-18 “Sinking Twitchbait” Silver Holographic

How to Twitch a Sinking MirrOlure 808 — Black Back, Orange Remember to always “match the hatch.” Different size baits will Belly, Gold Holographic S51MR – Features twin line attachments for have varying sink rates based on size and weight of the lure. varied diving depths. The nose line Select a lure that matches the depth of water you will be fishing. attachment allows the bait to be fished in — Black/Bone Back, Twitching the lure will cause it to dart side-to-side. Vary the BNSBO shallow water. Orange/Bone Belly, speed of your retrieve to cover the entire water column. Also Silver Holographic S52MR – A “coastal classic” with a sink rate twitching the lure three or four times, then pausing for a count of a foot per second. Great lure for fishing of five, will allow the lure to sink deeper. This simple technique the beaches, deep grass flats or channels. often brings heart-stopping strikes on the fall. CFPR — Chartreuse Back, Precise weight distribution and body design Pearl Belly, Silver Holographic creates life-like action for terrific results.

MODEL LENGTH OZ.HOOKS DEPTH CH — Chartreuse Back & Belly, S51MR 3-5/8" 1/2 3 1-4'+ Gold Holographic S52MR 3-5/8" 1/2 3 3-8'+ S51MR-EC S51MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC, GP, GR, MG, PC. See Series III Color Chart page 3. CHBL — Blue Back, Chartreuse S52MR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, Belly, Silver Holographic EC, GP, GR, MG, PC. See Series III Color Chart page 3.

EC — Fluorescent Hot Pink Back, “Sinking Chartreuse Belly, Silver Holographic Twitchbait”

S52MR-11 GP — Green Back, Pearl Belly, Orange Throat, Gold Holographic

GR — Apple Red Back, STTR-808 Gold Belly, Gold Holographic (GOLDEN RETRIEVER) STTR – A replica of a trout fingerling which Trout, Redfish, Snook, Striper and Tarpon find irresistible. STTR has a greater sink rate MG — Purple Back, Chartreuse Belly, Orange Throat, Silver than S52MR, which allows it to dive deeper. Holographic (MARDI GRAS) This lure can be cast or trolled.

MODEL LENGTH OZ.HOOKS DEPTH STTR 3-5/8" 1/2 3 3-8'+ PC — Pearl Back, Pearl Belly, Chartreuse Tail, Orange Throat, STTR – Available Colors: 11, 18, 21, 26, 808, BNSBO, CFPR, CH, CHBL, EC, Silver Holographic GP, GR, MG, PC 5 Surface Poppers and Walkers

MirrOlure® Popa Dog™ It Walks! It Pops! It Talks! “Surface Popper” Popa Dog™ features a unique concave lip design and head shape to create surface commotion and noise to attract game fish from afar. Popa Dog™ combines all the popular characteristics of a surface popper and surface walker into one fishing lure. Each Popa Dog™ emits a POPA DOG™ How do I choose the best dog? sonic vibration from its 87MR-11 L&S Bait Co. provide anglers a choice between high frequency rattling chamber which also and low frequency surface walkers. Both are extremely effective and increases its effectiveness. necessary in certain conditions. Popa Dog™ is available in In murky or choppy water conditions, She Dog® and He Dog® ten color patterns. excel because of their higher frequency and buoyancy. MODEL LENGTH OZ.HOOKS In good water clarity and calm surface conditions, Top Dog,® 87MR 4" 1/2 2 Top Dog Jr.® and Top Pup® with their lower frequency work best. For non-aggressive game fish, use Popa Dog™ to create more 87MR – Available Colors: 11, 18, 21, 808, BNS, BNSCH, CFPR, CH, CHBL, NSCH surface commotion and unique popping sound. Always select a larger presentation when fishing for trophies or when casting distance needs to be maximized. When fishing, and short strikes occur, try using a smaller Dog for better hook-ups.

“Surface Walker”

MirrOlure® Top Dog ®, Top Dog Jr.® and Top Pup® These surface walkers emit low frequency sonic rattles 94MR-808 and life-like action which triggers explosive strikes. Ideal for probing or locating fish on open flats. Sonic “fish calling” rattles can be detected from great distances. Each features Mirrolure® “built-in” reflective flash and quality hardware. Favorite among many tournament anglers. MODEL LENGTH OZ.HOOKS 74MR 3-1/2" 1/2 2 84MR 4" 1/2 2 94MR 4-3⁄4" 3/4 2

74MR – Available Colors: 11, 18, 21, 808, BN, BNS, CFPR, CH, CHBL, GLO, PIN, 84MR – Available Colors: 11, 18, 21, 24, 51, 54, 750, 808, BN, BNS, BNSBO, BNSCH, BNSO, CFPR, CH, CH11, CHBL, FT, GLO, HP, NS, NSCH, NSRH, PIN, S 94MR – Available Colors: 11, 11FGO, 18, 19, 21, 24, 51, 54, 704, 808, BN, BNS, BNSBO, BNSCH, CF, CFPR, CH, CH11, CHBL, FT, G, GLO, HP, NS, NSCH, NSRH, PD, S

“Surface Walker”

84MR-BNSCH 74MR-CFPR 6 “Surface Walker” Surface Walkers COASTAL CLASSICS

MirrOlure ® She Pup® She Dog ® SHE PUP,® SHE DOG® AND HE DOG® COLORS and He Dog ® Molded from “space age” plastic the She Pup®, She Dog® and He Dog® feature twin “sonic fish calling” rattles. Each emits a high frequency sound which enrages game fish into monstrous strikes. BLCHO — Blue Back, CRGR — Green Back, Great “walk-the-dog” action which anyone can master. Orange Belly, Chartreuse Sides Chrome Body, Orange Throat High buoyancy and sound frequency. Both freshwater and saltwater game fish find this lure irresistible. He Dog® is ideal when fishing for trophy class fish such as “Gator Trout”, huge Snook, large Striper, Tarpon and giant Redfish. CHPR — Chartreuse Back CRRW — Red Head, MODEL LENGTH OZ.HOOKS & Belly, Orange Throat, Pearl Sides White Back, Chrome Body 75MR 3-1/2" 1/2 2 83MR 4" 1/2 2 95MR 4-3/4" 3/4 2 75MR – Available Colors: BLCHO, CHPR, CRBK, CRBL, CRBN, CRCH, CRGR, CRRW, CRBK GCRBO — Black Back, GCRBO, GCRCH, GCRRH, GLO, NSCH Black Back, Chrome Body Gold Chrome, Orange Belly 83MR – Available Colors: BLCHO, CHPR, CRBK, CRBL, CRBN, CRCH, CRGR, CRRW, GCRBO, GCRCH, GCRRH, GLO, NSCH 95MR – Available Colors: BLCHO, CHPR, CRBK, CRBL, CRBN, CRCH, CRGR, CRRW, GCRBO, GCRCH, GCRRH, GLO, NSCH “High Frequency CRBL GCRCH — Chartreuse Back, with Two Rattles” Blue Back, Chrome Body Gold Chrome, Orange Throat

75MR-CRCH CRBN — Bone Back & Belly, GCRRH — Red Head, Orange Throat, Chrome Body Chartreuse Back, Gold Chrome

“Surface Walker”

CRCH — Chartreuse Back, GLO Chrome Body, Orange Throat Glow-in-the-Dark Lime Green

83MR-CRBL

NSCH Chartreuse Head, Black Body “Surface Walker”

95MR-GCRCH

How to Walk the Dog Surface walkers are retrieved with a twitching action called “walking- the-dog.” Make as long a cast as possible, then retrieve the lure back to you in a straight line while twitching your rod. This will make the lure dance quickly from side-to-side. Each time you pop your rod tip, you will hear a sonic click coming from your lure. This “fish calling” rattle inside the echo chamber of the Dog produces explosive strikes.

7 Floating Twitchbaits COASTAL CLASSICS

MirrOlure® 7M Series MirrOlure® Prop Bait The top-water champions, these patented Featuring two counter rotating spinners. floating twitchbaits are among the most These lures create a surface commotion that popular surface lures for catching all species irritates fish into an attacking rage. Ideal of game fish. Varied rod twitches cause these when fishing low light conditions or when the lures to dart and flash below the surface of water clarity is poor. Remove front spinner the water, mimicking an injured baitfish. for more side-to-side action and buoyancy. MODEL LENGTH OZ.HOOKS DEPTH MODEL LENGTH OZ.HOOKS 7M 3-5/8" 3/8 3 0-1/2'+ 5M 3-5/8" 1/2 3 7M – Available Colors: 11, 18, 19, 21, 23, 24, 26, 28, 750, 808, CH, 5M – Available Colors: 11, 18, 19, 21, 23, 24, 26, 28, 750, 808, CF, CH, G, G, HP, S HP, S

“Floating Twitchbait” “Floating Twitchbait”

7M-18 5M-28

How to work a floating twitch bait. “Sinking Twitchbait” When game fish are feeding on minnows or other smaller prey... Remember, “match the hatch.” Try one of the following twitching retrieves: 1. Twitch the lure beneath the waters’ surface and allow the lure to resurface. Repeat until action begins. 2. Twitch the lure beneath the waters’ surface and keep twitching. The lure will dart side-to-side, running 6 to 8 L52MR-24 inches below the surface.

Lipped 52M MirrOlure® Minnow Series All the great features of the famous 52M with an added lip. Featuring a tight wiggle and action which entices trophy game fish. Great lure for beginners — simple to use. This sinking lure will dive between 4 and 6 feet when you make a steady retrieve. It swims! It dives! It flashes! Whether used as a twitchbait or crankbait, this lure produces fish. Tank-tested and featuring the MirrOlure® sonic rattler. MODEL LENGTH OZ.HOOKS DEPTH L52MR 3-5/8" 1/2 3 4-6'+

L52MR – Available Colors: 11, 18, 21, 24, 750, 808, CH, EC

8 Suspending/Sinking Twitchbaits

MirrOlure® MirrOlure® Classic 52M Series Catch 2000® and Catch Jr.® These legends have been producing trophy These suspending lures combine a mullet fish for decades. Their life-like appearance, profile and wounded minnow action to “built-in” flash and 3-D fiery red eyes are entice trophy Trout, Redfish, Snook, Tarpon, irresistible to all game fish. Striper and more. Catch 2000® and The 51MR, 52M and 52MR sink Catch Jr.® have been scientifically weighted at a rate of one foot per second. for neutral buoyancy at 10" to 16", allowing We recommend using the 51MR series fishermen to fish the shallows without when fishing shallows (three feet or less) hanging the bottom. With a slow twitching because the line attachment is in the lure’s retrieve they come “alive” in the water, nose. Great wading lure! darting from side-to-side, resulting in MODEL LENGTH OZ.HOOKS DEPTH ® monstrous hook-ups. Catch 2000 and 51MR 3-5/8" 1/2 3 1-4'+ Catch Jr.® remain in the strike zone longer 52M 3-5/8" 1/2 3 3-8'+ than other baits which often tempt or aggravate “non-feeding” game fish. 52MR 3-5/8" 1/2 3 3-8'+ ® Catch 2000 – A coastal favorite! 51MR – Available Colors: 11, 18, 21, 28, 51, 54, 704, 750, 801, 808, BN, Retrieve with rod tip up or down. BNSBO, BNSCH, BNSO, CH, CH11, HP, NSRH 52M – Available Colors: 11, 11FGO, 18, 19, 21, 22, 23, 24, 26, 28, 51, 54, Ideal for wade fishermen when game fish are 704, 750, 808, CFPR, CH, CH11, CHBL, HP, NS, PD, PIN, S short-striking topwaters. 52MR – Available Colors: 11, 18, 21, 24, 26, 28, 750, 808, CFPR, CH, Catch Jr.® – This suspending lure CH11, CHBL, FT, GLO, HP, NS, PD, S features the same “fish-catching” action as the Catch 2000.® It is smaller in size and weight. Ideal when Trout, Redfish, Tarpon, Snook and Striper are feeding on smaller baitfish or when fishing lighter tackle. MODEL LENGTH OZ.HOOKS DEPTH 20MR 3-1/2" 1/2 2 0-2'+ 22MR 3" 3/8 2 0-2'+

20MR – Available Colors: 11, 18, 19, 21, 24, 26, 704, 808, BN, BNS, CF, 51MR-808 CFPR, CH, CHBL, G, GLO, HP, NS, NSCH, PD, PIN, S 22MR – Available Colors: 11, 18, 21, 24, 704, 808, BNS, CFPR, CH, CHBL, G, GLO, S “Sinking Twitchbait”

52M-11 22MR-CHBL

“Suspending Twitchbait”

20MR-21

9 Sinking Twitchbaits COASTAL CLASSICS

MirrOlure® Scaled Sardine This popular twitchbait features an exclusive vertical taper design that duplicates the “razor belly” look of a Scaled Sardine or Shad. Retrieve with a twitching or sweeping action. This lure will “buzz,” vibrate and flash. Great when fish are feeding on schooling Threadfin, Scaled Sardines or Shad. Effective on all saltwater game fish. MODEL LENGTH OZ.HOOKS DEPTH 32M 3" 1/2 2 2-4'+ 32M – Available Colors: 11, 18, 21

MirrOlure® Spotted Trout Series This lure resembles a Trout fingerling, a natural baitfish for inshore game fish. The TT features “built-in” spots which will 32M-21 not scratch off — permanent. TT can be cast or trolled to catch giant Speckled Trout, Striper, Tarpon and Redfish. TTR available “Sinking Twitchbait” with “fish calling” rattles. MODEL LENGTH OZ.HOOKS DEPTH TT 3-5/8" 1/2 3 3-8'+ TT-28 TTR 3-5/8" 1/2 3 3-8'+

TT – Available Colors: 11, 11FGO, 18, 19, 21, 22, 23, 24, 26, 28, 51, 750, 808, CF, CFPR, CH, CH11, CHBL, HP, PD, S TTR – Available Colors: 11, 18, 21, 26, 28, 704, 808, CFPR, CH, HP

MirrOlure® Sinking Ultralight When game fish are feeding on small fry, the 4M is excellent. Ideal for ultralight enthusiasts. Great to use when fishing dock lights at night. Remember, “match the hatch.” MODEL LENGTH OZ.HOOKS DEPTH 4M 2-1/8" 1/4 2 2-4'+ 4M – Available Colors: 11, 18, 21, 24, 26, 51, 750, CH

“Sinking Twitchbait”

4M-750

10 Sinking Twitchbaits COASTAL CLASSICS

MirrOlure® Big Game Series All the great features of the popular 52M series, but heavier. The 65M and 77M are ideal for Tarpon, Striper, Bluefish and Snook. The 65M Deep Runner is a compact lure which casts like a bullet, making for longer casts. This lure is great for vertical jigging or use in deeper waters. The 77M can be trolled or used in casting situations such as surf fishing. MODEL LENGTH OZ.HOOKS DEPTH 65M 3-1/4" 1 2 10-20'+ 77M 4-1/4" 1-1/4 3 5-10'+ 65M – Available Colors: 11, 11FGO, 18, 21, 24, CH, CHBL 65M-11FGO 77M – Available Colors: 11, 18, 19, 21, 24, 51, CH, CHBL, NS, PD

“Sinking Twitchbait”

77M-24

1. 2. Tie overhand 3. 4. Pull end through knot loosely in Pull both line and line, then run end over hand knot Tie a half-hitch parallel with line on the line free end tight, of line through forming the loop. screw eye. to rod. toward rod.

The MirrOlure® Knot Your MirrOlure® or L&S freshwater lure will perform better when tied with this simple loop knot. It’s easier to tie than other loop knots, and your lure will move with the streamlined, free and easy action that it is designed for. Caution: Use this knot on leaders and lines testing 14 lbs. and heavier. TTR-26 Caps and Visors Made of lightweight material and feature an embroidered Trout on the right and a Redfish on the left. One size fits all. Boat or Car Decals ORDER NO. MirrOlure® (2-1/2" x 13") MV — Navy Visor Black - Model MDB MCS — Stone Wash Cap White - Model MDW MCN — Navy Cap MCS MCN Key Chains Never lose your keys with an attractive, eye catching lure. Available in assorted colors. Great Gift Idea. Model - Key 1 (one) Model - Key 2 (two) 11 MV SaltWater Colors COASTAL CLASSICS

11 51 BNSO HP Red Head, White Back & Belly, White Back & Belly, Silver Scale Bone Back, Orange Belly, Fluorescent Hot Pink Back & Belly, Silver Scale (White Knight) Silver Scale Silver Scale

11 F G O 54 CF NS Fluorescent Orange Head, Black Back & Belly, Silver Scale Fluorescent Flame Chartreuse Black (Night Stalker®) White Back & Belly, Silver Scale

18 704 CFPR NSCH Green Back, White Belly, Fluorescent Hot Pink Back, Yellow Belly, Chartreuse Back, Pearl Belly, Chartreuse Head, Black Body Silver Scale Silver Scale (The Texas Chicken) Silver Scale

19 750 CH Green Back, Yellow Belly, Black Back, Fluorescent Orange Belly, Fluorescent Chartreuse Back & Belly, NSRH Red Head, Black Body Gold Scale Fluorescent Flame, Chartreuse Side Gold Scale

21 801 CH11 PD Black Back, White Belly, Orange Back & Belly, Gold Scale Red Head, Fluorescent Chartreuse Purple (Purple Demon™) Silver Scale (Mullet) Back & Belly, Silver Scale

22 808 CHBL PIN Green Back, White Belly, Black Back, Fluorescent Orange Belly, Blue Back, Translucent Chartreuse Belly, Pinfish Gold Scale Gold Scale Silver Scale

23 BN EC S Black Back, Yellow Belly, Bone Fluorescent Hot Pink Back, Chartreuse Silver Scale–Clear Gold Scale Belly, Silver Scale (Electric Chicken)

24 BNS FT Blue Back, White Belly, Bone Back & Belly, Silver Scale Green Back, Orange Belly, Silver Scale Chartreuse Sides (Fire Tiger)

26 BNSBO G Red Back, White Belly, Black/Bone Back, Orange Belly, Gold Scale, Clear Silver Scale Silver Scale

28 BNSCH GLO Red Back, Yellow Belly, Bone Back, Chartreuse Belly, Glow-in-the-Dark Lime Green Gold Scale Silver Scale 12 SaltWater Lure Color Guide

LURE SNOOK TUNA REDFISH KINGFISH TARPON DOLPHIN BLUEFISH STRIPER SEATROUT ® MirrOlure Styles and Target Species 4M We manufacture 31 different models of MirrOlure.® 5M You will find one perfect for every type of fish and fishing 7M condition. Select your target species, then select your lure. S7MR 19MR 20MR How To Order From MirrOlure® S20MR Each MirrOlure® has an individual number and letter code 22MR S25MR which designates model and color. To order, select the model S28MR you want, then choose the color from the color availability 32M chart below. Some lures are not available in all colors. To see S38MR your color choice, check page 11. All 39 fish attracting colors 51MR are shown. S51MR EXAMPLE: The code number 52MR11 is the designation for 52M ® model 52 MirrOlure Rattler with Red Head and White Back 52MR and Belly. S52MR MODEL MIRROLURE® RATTLER COLOR L52MR 52 M R 11 65M 74MR 75MR 77M 83MR 84MR MirrOlure® Styles and Color Choices S84MR The chart below shows color availability for all saltwater lures 87MR which are shown on their respective pages. The 100 Series deep 94MR divers are made in 11 fish attracting colors shown on page 14. 95MR STTR EXISTING LURES NEW LURES TT • • TTR

SALTWATER LURE COLORS

LURE 11 11FGO 18 19 21 22 23 24 26 28 49 51 54 704 750 801 808 BN BNS BNSBO BNSCH BNSO CF CFPR CH CH11 CHBL EC FT G GLO HP NS NSCH NSRH PD PIN S 4M 5M 7M 19MR 20MR 22MR 32M 51MR 52M 52MR L52MR 65M

LURE CHOICES 74MR 77M 84MR 87MR 94MR TT TTR Trolling Lures BIG GAME LURES MirrOlure® Big Game Trolling Lures All lures are hand-tuned and tank-tested to Red Head, White Back & Belly, Silver Scale assure a realistic swimming action. 11 When choosing trolling speed, watch your rod tip for vibration. All feature MirrOlure® sonic “fish calling” rattles and premium big game hooks. Can also be used as casting lures with excellent results. Great for Tuna, 18 M A C Mackerel Stripes, Green Back, Striper, Grouper, Dorado, King Mackerel, White Belly, Silver Scale Blues, Wahoo, Pike and Muskie.

19MAC Mackerel Stripes, Green Back, Yellow Belly, Gold Scale

Deep 25'+ 111MR 20 Green Back, Chartreuse Belly, Silver Scale These floater-divers can achieve depths of 25 feet or more. Features a tight wiggling action which can be pulled up to 7 knots. Lure will achieve deepest results at 3 to 4 knots with 125 to 150 feet of line. MODEL LENGTH OZ.HOOKS TROLLING SPEED DEPTH 21 Black Back, White Belly, Silver Scale 111MR 7" 2-1/8 2 2-7 Knots 0-25'

111MR– Available Colors: 11, 18MAC, 19MAC, 20, 21, 24MAC, 707MAC, 801, FT, HP, PD

+ 24MAC Mackerel Stripes, Blue Back, DEEP-25' White Belly, Silver Scale

707MAC Mackerel Stripes,Orange Back, Chartreuse Belly, Silver Scale 111MR-707MAC

Big Game 113MR Big Game 113MR swims true even at high trolling 801 Orange Back & Belly, Gold Scale speeds. The stainless steel lip is an added attractor in murky or clear water — better visibility. Swims with a wide side-to-side wiggle. MODEL LENGTH OZ.HOOKS TROLLING SPEED DEPTH 113MR 7" 2-1/4 2 2-9 Knots 12'+ FT Mackerel Stripes, Green Back, Orange Belly, Chartreuse Sides (Fire Tiger) 113MR– Available Colors: 11, 18MAC, 19MAC, 20, 21, 24MAC, 707MAC, 801, FT, HP, PD

HP Fluorescent Hot Pink Back & Belly, Silver Scale

113MR-20 PD Purple (Purple Demon™) 14 FreshWater Lures Prop Bait ® This lure creates a surface commotion that irritates fish into a striking rage. Featuring two counter-rotating spinners. Ideal when fishing low light conditions or when the water clarity is poor. MODEL LENGTH OZ.HOOKS 21LS 3" 3/8 2 21LS-23

21LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT Humpback Mule This unique surface popper creates a deep, deadly, gurgling sound. The jointed tail adds an enticing wiggle and increases “hook-ups” on Bass, Pike, Stripers and more. MODEL LENGTH OZ.HOOKS FRESHWATER COLORS 12LS 2-7/8" 3/8 2 12LS-18

12LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT 18 Original Jointed Crankbait Green-Silver Shad These proven legends have been catching fish for more than 65 years. Their unique “crippled minnow” action entices even the most finicky freshwater game fish. All models can be cast 21 or trolled. Great lure to use with lead core Black-Silver Shad line. Good vibration, plus fish attracting 00LS-21 flash from lip. Ideal for Smallmouth, Largemouth, Pike and others. Each lure is 23 hand-tuned and tank-tested. Golden Shiner MODEL LENGTH OZ.HOOKS DEPTH 00LS 2-1/2" 1/4 2 2-6'+ 15LS 3" 3/8 2 3-7'+ 24 Blue-Silver Shad 00LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT 15LS-CH 15LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT 808 Shad Rattler Perch Tight swimming crankbaits vibrate and are extremely effective when Bass, Walleye and Pike are feeding on Shad. All are tank tested CH for their fish catching action. Great for Fluorescent Chartreuse Back Salmon and other game fish. & Belly, Gold Scale 91LSR-808 MODEL LENGTH OZ.HOOKS DEPTH 91LSR 2-3/8" 1/4 2 4-6'+ 91LSR – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT CHBL Blue Back-Translucent FRESHWATER TARGET SPECIES Chartreuse Belly, Silver Scale

LARGEMOUTH STEELHEAD SMALLMOUTH MUSKIE BASS WALLEYE SALMON BASS PIKE STRIPER TROUT 12LS FT Green Back, Orange Belly, 15LS Chartreuse Sides (Fire Tiger) 21LS 91LSR 00LS LURE CHOICES RT Green Back, White Belly, 15 Pink Scale (Rainbow Trout) Building Quality, Fish-CatchingLuresForNearly 70Years! www.mirrolure.com Fax 727-587-0784 T Largo, Florida33771 1415 EastBayDrive L&S BaitCompany, Inc. Building Quality, Fish-CatchingLuresForNearly 70Years! el 727-584-7691 L&S BaitCompany L&S BaitCompany