Jun 03, 2014 06:31 UTC Löfbergs at a new Finnish arena

Finland is an important market for Löfbergs. In the past year, the Swedish coffee roaster has increased its sales strongly in the country where the biggest coffee drinkers live. Cooperation with the team Pelicans and Isku Areena will further strengthen the brand.

- We are growing, but we are still a relatively small player in . We have decided to give the bigger operators a match. It is a question of being seen to increase the awareness of us as well as our good coffee, says Leif Sjöblom, marketing manager at Löfbergs. The cooperation with Lahti Pelicans, which plays in the Finnish Elite League, and Isku Areena involves forcible exposure in the arena that accommodates about 5,000 spectators. The visitors will naturally be served coffee from Löfbergs from now on.

Available at more arenas Appearing at large Finnish arenas is nothing new for Löfbergs. About a year ago, Löfbergs became the official coffee partner to the national arena Hartwall Areena in with 1 million visitors per year. As recently as a month ago, it was decided that coffee from Löfbergs would be served at Finland's national theatre: Helsinki City Theatre.

- The idea is that it will lead to even more consumers, restaurants and shops being familiar with our good and powerful coffee, says Leif Sjöblom.

For more information: Leif Sjöblom, Marketing Manager, Löfbergs, +46 (0) 54-14 01 42, [email protected]

Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs. Contacts

Anders Thorén Press Contact Group Communications Manager [email protected] +46 703 55 64 22