, 1 I
r THE
MACARONI. JOURNAL I Volwme 55 Ne.12
~~r:il, 19,14
" ! 1 J q .. ~ , ' l' t J
.' The Macaroni Journal April 1974 Ol/icia/ pllbllcatlon 0/ ,lie Natlollol Macarolll MarUl/oclllrcrs AssorimlulI , /J9 Nor,h Ash/atld A"tlllle, Palotille, 11Ii,lo/s. Address all carrc.Jpumlt'lIc(' Vol. 55 f('canling ael,-erlisitl, or editorial mUlcr/als IU Robe" M. Greet!, C.liWf, No. 12 P.O. Dox 336.l'almltlc, Illinois 60067.
Pugc ClJI'rf Pltow: Sweet And Sour Noodles with Tuna-recipe Ot. page 21. ('onventiun Comment-Macaroni Volume Up Onc·Thlnl Since 1967 .. .. 4 Aren't Ethnic Products Just Plain American? ...... 5 Thc Drying Mcthod of the Future ...... • •• .. • ..• , . • • . . . li Fibreboard, now with paperboard Oraibam! High Tcmperuture Dryers ...... 10 packaging plants on both east and west Area: The Yc nr of Pasla-Product Promotion ...... • •• . ... . 12 Willoughby S, DDde Cool.: in One Pot-The Mnture Working Woman ...... • •• . ... . 21 Anthony H. Oloin coasts, proudly presents the East Coast's Emanuele Ronzoni, Jr. Aseccll Corporation Keeps Puce ...... •• •• . .... 2-' Nicholru; A. Rossi H. Edward Toner All Whcut Is Not the Same .. . . , ...... • . . . • • • • • • ...... 2R number one name in macaroni packaging: Paul A. Vermylcn Ambcr Mill Tells the Durum Story ...... ,...... 31) Area: Innovntion Equuls Success-Puckagine Scminar ...... •• • •...... 32 Rossotti. Albert Rlvarino Ralpb SarU IJllyt,'.f Gil/de ..... • ••. • . • . • ....• . . .• . •• . • . .•. . • • • • •. .. ••• . .. 34 Uoyd E. Skinner Ccntennial Celcbralion ...... • ••• •••• ...... 38 So now we can provide you with the finest Waller Villaumc, Jr. Lawrence D. Williams Maritolo on Macaroni-The Whcat Situation ...... •• ...... •.. . 40 in merchandising, graphic and structural desig " Durum Situation-Crop Qunlity Council Report .,...... 4::! and machinery systems from Fibreboard along Wil l Export Up--Dutc .. • . • . .• ...... ' . . • . . . . . • • • • . . . . 44 Higher Egg Costs-Promotion Fund ...... •• ...... 48 Rossotti program's long established expertise in th 3 Ida: Index tn Advertisers-The DcuUllrul llmadmoor ...... ' " . . . . 50 Jobn F, Ronald I.arge: pasta field. ~~ ! L. M, (Andy) Anderson Alvin M. KurUn Fibreboard and Rossotti. And now "IIIIIIII,~J President: Vincent P. La Rosa Editor'. Notebook: dUltry with a trade magaline and to Th~ problems of the past year clearly help defray the overhead oC a puld with the profit squeeze we're all facing, Indicate that any organization who hOB exccutlve of the Association, been doing business at the same Itand Through the years the suppliers of for fl(ly·ftve years has a bit of Itamlna. the Industry have contributed to the it's a new packaging idea that'll really The National Macaroni Manufactur organization nnd its progress by main. ers Auotlatlon Is holding Its 70th An· talnlng membership! In the Auoclu. payoff. For you. nual Meeting this June 20·July 3, 9t tlon, attending and partlcJpoling in the the Broadmoor in Colorado Spring •. Its meellngs. advertising In the magazine objective II to promote and safeguard and contrlbullng arUcles as they have the Indultry and elevate macaroni man. done In this Issue. ufacture to the highest plane of eRid. We are grateful to this loyal group Flbreboal d Cor~r8t i on . S60 Sv1van Aven'Je. Englewood CrIUS, N.J.07632 . 201/568·7800 ency, efTectivenel3 and public lervlce. lilted on the pages 34, 35 and 30, We The Macaroni Journal Is an omclol pledge continued Bervlcc to them and publication of the Asaoclatlon. It W<11 to you, our loyal readerl. eBlablished In 1010 to provide the In- The Editor ~ ~ l tI With 51 !!I.jUII.Utlll ;'Iu l S t~I L l i lln . uulI Convention Comment r~ , 'lllW ly ill Hili. ,pitili l'XIII ·IIIIIIII I"I:O: 10\· Ih,· lIulu.-ln· Thank )' 011 letlN!' han· bl,t'n r\,\·l"in·d .·a l") 10 5i.llllll.llnll ill i !I";:! .. "mpal""; ' of Irulll Ilw wilUlt'ri' tI\I' p ' l ~ til n ,dllt· 13 i.:! CO.UlIlJ ill Hil i'; . ,. l:unte:o:l . Sam ami Ih'lIy Billuni han' hc('mm' ('(.Ic\.lrilie!l in SUII Dil'J!1I Wl1l'I"I' Chef Ar m't Ethnic Products Simnllc "Sam'· BiJluni huhh forth al )u ';1 Plain American? IU DowninJ! 11t·~tllllfllnt . lIill "l\1u\l ",~ akn Homuno" lasaJ!nl' ('omhinatiun won him • ,ml r ('\ui lt·r ~. lIulili/! II ii' a :· I" ~ ." · IIH' · ~~ :, Ii OIl)"l·i.1 tl f na!iullalily p nIl ItH 'I~. lOp hnnUl"s and wa~ ('arrit·d In 11ll' San ,~t. h J.!innl1lJ.! Itl a."k : ··Wha! k!l1d III DleJ!1I Uniull hy Opal Crandall and in ,"C, nl shuuld !ht'I"I' hi' 1111 1'1 hll ll· 111 · til(' E"l'ninJ! Trihulle hy Kay ,lur\"I", . ~ "t"l wliwlU\ 111"1,£1 11(·1 I1lt'ITh;lnd i.',lI J!·.'" Thl' Uillunis un.' ellJ!erly bukinJ! for· ( l,aill Slur:' A'll' IHH/!a/.lllt' ""OI'ullwd wurd IU l'pil"urt' un lUur IIf Italy th ~· ir :~ l' ~ uhjeet ill F!'Im,,!!")· . lIil!hh'.'hl.' : ill July. On the n'lail ~h h'. lIIu:o: l .'~I IH'l"mark el Sisler Anna Muric Hular tlf SI. Co· IIl'l un 111i' IU"I ·l11b (· Ihal tilt· lelia Sl'IlOol in Jl'lTerson. Wiscon:il n Ill' s:,hll!'. n '."Jl"ndlllJ! III fn '/t'l1 lI ilH\I"l~ :' I H II · nln · .·~. SliU lIulll"n; Grand Uni,," Cu. is u ~ in~ lUi inkr· wus Ollist pru(use in her grnli!udl' und nCNls wilhuul u\·I·r· llll'l"l"IliIll· ;md 1' 1"1 '1,,1/"11 ~a ll l"l ' s in j ; lr ~ alul ( · an ~. natiunal al.. le In 11l'\\" SIUfl'S that fe a· thanked the con\'l'ntion delegates for '·Gh·l· tl1l'm w hat Ih ..y wanl S!IH m illt .. n IUl"," 111)1' "'l'l'lilln aUl'1" anulhl'r of beinJ! so friendly her. She is s l'f\'l n~ \I", '0 hill ill\! thelll unor 1\1':111 \·.u·iulI :O: IliIli,,":tIiI)' fOllth, indudinJ! her " Chicken Mandarin Salad" ellch More figurel Slwnl..: h. Orkntal. 11 :llian, :\ll'Sit'lU1 und ..... eek at the school as a taste plcllslng KII .... lw!" In thiS t·unfl/!uratiun, illI pashl budget helping item. III till' ~' ''H' · j .. u,' "I Chain S I<· I".· /\1-:1· lIumll Fond D rnkl'rs A S~fl ('illtiun. lind I. , hby ·~ t·l ,I·'·1I ~ a ' :lpp!t'III"1I1 "" 11ll' (l l"ulhH" I." ,.I"l' in till' S:IIII(' ~ l'(.. liun. hot Chef Louis J . Curuso. lmlruclor In ntlwr spNlkel'S cummtmlS (rum Iran ~' C.IIII\.·d :\ Io ·a l I ;,!t'I:"ry. T lw y ~l' l t·.lIlI lI'd IIII'M' an' h~' Illl IIwan ~ all lIaliall.slyll· !"I 't·,'nl the Manpo..... er Den-topment and Train criht'll l n pl'~ will Ill' carril'd in nt' xl I1w:tl ~ ;1)111 :0:/11 " i ah h · .~ al S';'3.:! lIIi1I i"lI. t wilh iwand nal1ll'.' lik,· Gnutlman and ing Progrum for Adult Education III Ihe IIwnth's IIIHIC. ~ hll\\"ln!.: up with ;UTllunl in l: IIIr !I:! 111"1" .·,' 111 II r lulal ~t"I"t' :\111\·11I·/"·s :o:hu\\'in/! "I) ht'rl' as wl'il). Columbus, Ohio Public Schoob. wrnle SpNlklnJ! of tap ('~ . nprllpos uf Wall·r· , .• , ..•. "".ltalhm. Chilll'H' IIr :\It·Xit'.1I1 1:1"1"'" 1" ull l T lwy pul d ry pa ... '" ~a ll · .' ;11 Thl' ai..ll' i ... ~ I·t liP jtl ~ 1 "bnul the ) . ('.111 hl' " Slll·l·\t '1 1 in 111';4. thut thl' pasta recipe conle;:t had a ~atl" Ihl' Ourum Oi st' lI ~sio n s Wl't{' l'itlll.'r $:i:!:.!.1i milil"lI . •, ,·t·llunlLl1l: f"l" Ii!! ]>1'1" "'nl un us SUI"'I"\Ualk. '11 111: :\lal::t7lIlt' I)ul till' h l·ll\.\· dt'millul f"r a pill"lil-ula!" lIalinn· matcri .. b !"l'llIrIl tu " II~·w lll'l"t· 11 l·HI· IIsked that Iheir thanks be sent us \\·l·1I nnll'~ and \all'r tcporl ~ for tl1l' cn\·t'tilj.!l' \" allll· uf lutld d .. n)!".
HE first major chung!! In pasta dry T ing in decades has been pioneered by Microdry Corporation of San Ro man. entlrol'nl ... Enormous slIvings in cncrg). time lind spuel' hovc resulted. Their techniques lind equipment combine microwave ..... ith conventional drying, lind hn\'c been proven for us long us fout yC:lr!I III major plants In Ihls country and In Canadn Techniques hovc dC\'clopt'd for all types of short posla. The word hos gollen around. In Ii survey of the 130 major p:lstn producers In North Arnerl: o. 80 0;; of thm ~ who answered said th"y believed Ihnl " II combination of mlcrowuve and stand urd drying Is the method of the future,"
Producllon quality Is reported to be Thr ••••lo'. Mlcrow ..... /conuntlonol dry.r. Prelimina ry ,loge 01 lOp, microwove , e (" ~ n equal or better thnn with older meth in c\!nler. conUolied cooling in bottom. 8 x 23 ful 01 lloor ,poce, plu~ owerhang "1I ods, und there ill no product l! ~ lfcrcncc colwo[k. noticeable to the consumer. i When the complete three-stage pro· cuuse mlcro ..... ave·generated heat ...... hen toss of 2% of plant producllon wilh no ductlon equipment Is used, reduclions not properly dissipated, may damage drop In cosl!. Furthermore, delicate ,I of space and time requirements up 10 some types of products. Not only arc products such os macaroni can den'lup DO r;; lire reported by mlljor firms. Ener temperatures Dchle\'ed more rapidly surface checking as moi sture mlgrntn gy s,wlngs of at l ~ oJ;t three to one also thon in conventional heating, but prod to the surface from deep Inside tHltl I arc reported. ucts retoln heal longer. This is due 10 then dries too quickly. the fact thllt heat Is generated through 1\ Two Alternallyu Thf'H 81.g. Equipment out the prodUcts ..... herever there Is Both h,,·n·slage Dnd three-stage tech moisture, whereas conventional healing In addition to the obo\'e, the cmll' niques ore IIvuilable. The two· stage usually Is cooler In the centers. In plete three·stoge equipment also elimi· techniqUe follows the l'SC of conven other ..... ords, while conventional heat nates the need for the hugc. bu lk ), tlonallurge preliminary dryers. A quick Ing Is from the outside In, mlcrowlI\'e dryers now used for preliminary Iw ,\' Inc. And It eliminates the necd 'or puss then Is made through the 8 x 23 hellting Is from the Inside out so there foot mlcrowo\'e dryer, followed by l:qulllbration or "sweat back" peri Is 15 more heat to release ufter processing. folrly fu st controlled cooling in the and Is sold to reduce time and sp ' l' same small structure, underneolh Ihe Controll.d H •• t n.I .... requirements of preliminary hel11 ml cru ..... uve section. This conlrolled te as much os 60 <;;. Without controlled release of this leuse of deep heut from the processed The preliminary hcuting equlpn' ,I 10 heat It Is difficult to control the end products IIlso I! said b:lost micro Is built above Ihe mlcro ..... ave stagl 11 ..... ave heating emdenc)' Itself by 15<;; moistur.: content because the product the same unit so thai only about 8 to 20':; ..... ilh no Increase in equipment loses moisture as It loses heat. If the feet of lloor splice Is used for the 01\1 size. processor wanll to retain n moisture slage heating process Produc.lon r: The t ..... o·slage technique and equip content of. say. 12 ':. but instead .. are from 1000 to 40UO pounds per h· drops to 10 r;c, then there Is u serious ment ..... :15 d ~ "'ellJp ed by Mi: rodry be- First stage heating of materials \1 , moisture conlents or 30 0;;, to 18", '------done best by convcntional means rnl than by microwaves. Dul ufter moisture content Is brought below I. by conventional heatine then mit· WU\'e hellting quickly pushes out 1 IVlICROWAVE/1000.4000H~J~ remaining moisture with Internlll sit'; pressure, lind hcal! us dcslred. Thl'! with lower operating costs . .. fore no equilibration Is needl'd fur mu Microwave dl";lng and controllod cooling. with or without preliminary drying ture to work Its way out. And beCllll III the same !;nlt, can do this for you: this Is not surface hClltinll, then' • dries tan limes laster. takea one·llflh to one-tenth the space - Improves little danger of 100 fast 5urfuce dr)'i! product quality. reduces dryer maintenance 10 as little as one hour per ..... lth resultant damage, Week _ lowers capltallnvestmlJnt _ lowers power costs In most areas In some types of processing the th !l ~' • generally can be Installed without shutting down the lines When standard preUmlnQry dryIng Immediately prllc .. !'es microwave required for preliminary heating Is ['t drying (as In complete unit shown above) It eliminates t ,,~, Med for equlllbra· MICRODRY CORPORATION duced Cram ten hours to one hour u1\l1 Uon periods and reduces time and space needs of preliminary drying as 3111 FOltor ia Way, San Ramon, CA 94583 "pace needs nrc lo ..... ered correspondll\l:' mUch 8S 60%, 415/637·9106 Iy. states Mlcrodry. Controlled cooling (third st8~e) determines product moisture content ',"0 ••• 0110 m,c/owo"./ conflntlonol dr,ln, "nil; mlcrowav. ucllort at top, controlled Cto[. and appearance, Ing In baHom. 8 x 23 feet, P,oven In leedlng pasta plants. Call or write looay, R Tilt: M .... CARONI JOUR:-IAL Bralbantl Presents the Type ATR High Temperature Long Goods Dryel
s companion. to Its new line of atandard types ot Lonl Goods can be Product Quality A Palta Extrusion Pressel (.ee The dried in from 11 to IS houn. Produd quality, the most importlt I Macaroni Journal. May, 1979 tuue), The probll'!:m of condensation Is elimi fador In judlln, the excellence of ,I Bralbantl &: C., Milano, lIaly, an nated by mean. of .peclat heaUn, tube. puta production line, has always lx','n nounces It. new line of Type ATR Hllh which are located withIn the dryer'. the primary feature of a Bralbantl IIr ,e, Temperature Dryen. metal frame. Now, with the Type ATR High Tem · While Bralbantl Dryers have already Whlle the .tandard line of Bralbantl perature Dryer, and as based on bul h .et the .tandards for the indu.try In Dryel'll have operated automatically for cooklna and ora:anoieptic te.ts, the rtllledneu of construction, dependabtt many years, some manual .tartlna: and basic characteristics of the raw mi,t !! Ity, automation. and consistent and un • toppln. of the fan. wa. required at rtals used are even further enhanced. surpassed product quallty,lmprovement the Itart and end of a run. To eliminate reauilln, In product that sets new lint and Innovation are alto factors which thlt area of poulble human error, the hllher .tandards for excellence :11 \11 have made Il poulble for this company lD-CaUed CAE. Electronic Control wal quality. to manufacture and install 1,000 pa.ta developed and was offered II an op AA with all Bratbanti Lona G ood~ production Une. In the l ..t ten yean, tio:')a) areellOry on the .tandard dryen. Lines. the new Type ATR Hllh Tcm· with tht:.e line. then producing more In operaUon, the C.A.E. Electronic Con perature Lon, Goods Dryer I. offcted than 65,000,000,000 poundJ of JUperior tml sequentially .tam the fans II the in several different variations. depend. puta producll. product reaches certain dealtnated ent on the opera Un, pro.rlm ot the points within the Une when the Une Is factory In which the Une I. to be in· Nu, 1naontlcm.a started. It allO sequentlaUy .tops these .talled. In those plants where .ufficlent Type ATR Hlah Temperature Dryen lame fans when the product paue. cer space I, available, the dryer can be contain many InnovaUcns. However, tain points In the Une when the run a.upplled with a storage silo .0 that thele Innovatlolll have not been made enda. Because of the tremendous de· production can be on a 24 hour per do)' limply for the aake of dillerenee. In crease In the dryin, time, and the hJlh· buls, while pacldn. can be completed in a .lnlle 8 hour .hUt In those be· .tead. they have ~n added. to Improve er dryin, temperature. beina: ~, the an already superior machine. In addl· pouSblUty of human error 1a JUNtan torler where .ome .pace 1. BlIDIl. ble, tlon, foUowln, their lon, elt.bUshed. Ually Inere:aaed. Aecordlnlly, the CAE. but where thll space I. limited, the rule of field teltin, their new machines Electronic Control 1a a .tandard com line can be set up for %4 houn ot pro under rliid producUon applh:aUonl be· ponent of these new dryen. duction and 16 houn of packln,. fore Introducing them to the industry, Naturally, these lin", are offered In a the prototYINI of the Type AT.t Hllb CooUD, ArM wide ranae of prod'l~tlon capabllillu and are tailored to meet the need, of Temperature Dryer hal now completed Slnce the product I, broulbt to ex- all produ~ra, trom the smallest to the . Ita In-operation tesUna In Italy. tremel, hlah temperature. during the larle.t. ViJually, the new Type ATn Hlah dl')'ina: proceu, and tlnee thil exceulve Temperature Dryen are dltrerent from beat would be unde.lrable In the llored. their predeceuora. Removable, Ind!- or packed produet, the final aed10n of Gold.n Grain vidual panch now tonn their wans and the dryer lslnclualve of a tpedal power each of thelt! panelt la a completely driven toOlin, area which properly Macaroni & Ch.ddar sealed, flbre-Ilau reinforced moutdrd coot~ the product before Il 11 trani A fuU-color ad In February Far 111 pl.. Uc unit that contains Its own bulll- ferred to the storale unit. Circle and Woman's Day Is the curt: In In InsulaUnl material. TheN panels \ The Type ATR Dryers are Inclutlve raiser In the Introduction of Go! !en have been desllned to operate at much of a prope.-ty .bed atlck return lind Grain'. Macaroni and Cheddar to la· higher temperature., and to facUltate accumulator, 10 that It is never ne«:es uonal markell. Rush eal)' cleanln, ot the Interior of the IIry to remove exceu .tlck. from the Lonl a popular favorlttt In the ,\ st, dryer they can be IWUn, away from Une, . tore them and then manually feed where It hal ahown .teady Irol 'h, When you need peste flour-you need It clean, clear golden thi. creamier macaroni and che f' .:Ir the IUpportln, frame or ea.ity detached them back when the line I. In nonnal end often In a hurry. And you need It convenient to unloed. ThIs and moved away. ThlI provide. com- operation. In addition, th~ .UckJ them dinner will now take center .tal' In plete aeee .. to the interior of the unit, selves have been deilined for use In an all·out ..Ie . and advertialn, I Is why ADM hes en evellablo supply of elr-sllde cars ready to but to InJUre that the enUre dryer en· this hllh temperature proceu, and to ,tam acron the country. rush to you when you need them. clo.ure Is perfec:tly Jealed for enet'IY meet thlJ requirement they are .up AppotIto AppooJ Cleen, peste-perfect Curum Flour and Semolina I when u,d lavin, operation and product quality, plied with " IpeClal food Jrlde pl ..Uc where you want It! Th'et's ADM's 24-cerat geld rush service. llpeclally de.iIRed preuure wedle coatln,. Introductory ads empha.ize the ~ r , .I uel'. appetite appeal and feature In ItriPI, actin. In conjunction with hllh Plata Cou.ab eal)' reelpe for a Mac 'N Cheddar D'i r' temperature galketing material lock Plate counIJ, which are ot ever In ler. National network televl.lon \1 ill the panels ftnnly to the trame. creasln, irr.ponance to the pa.ta pro carry the Macaroni and Cheddar .tory ducer, were already well below the each weekday on popular ,arne .how' Higher J)qnea of HHI Indu. try nonn In those operaUons lUte Lel'. Make a Deal, The Price II To achieve the hllher degree of heat where standard BraJbanU ellirualon Ri,ht, Bame, Hollywood Squares. and required, \he heatin, I)'stem of the preue. and dryen were beinl \lied. olher NBC. CBS and ABC pro.rams. Type ATR Hlah Temperature Dryer With the IntroclucUon of the new ex spot TV commercials and larae-.pnce 4880 Weat 109th Street, Shawnee Mlsakm, '(ansas 88211 trusion presse., thf!ICI already low new.paper ad. are also .cheduled In hili been rede.IIRed and make. use of Phone (e13) 381-7400 apeclaUy fabricated plpln,. Hot water, counU went even lower. Now, with the selected market.. Newl!'aper ada fea well above boUlna point. t. used II the Type ATR Hlah Temperature Dryen ture a mati-In coupon offerlnl two fret' heat source, and by ualn. the holter jolnin, the n ~W' preue., plate counIJ pack.ges of the product. dryin. air whlch can thus be aenerateci, are lowered c~en further. 10 .' Th. Year of Pasta by Elinor Ehr",an an. Jahn khan. Th ...... R. Sill •• Inc. IF YOU'RE A WEST COAST MACARONI MANUFAOURER • • •
The cover ItOI')' In American Home, hal a e1rculatlon of 1,000,000. Their J n. II ",ake••• n .. la buy Durum Ihal·. grown in Seplember Illue, clrrulatlon 3,650,000. ual')', 1974 Illue haa a three-pale lea· .h. W•• I and milled in Ih. W.. I - and la The three-pa,e dol')' with six recipe. ture entitled "Capture the Italian SPIrit wal hl.hllghted. with the cover photo with Paata" Includlnl 6 recipes. buy il fro", peopl. wilh exp.ri.nce in Ih. .raph and a reference caption to the In the February, 1974 iSlue of Lolly's W•• I.rn mClrk.l. W. mako Ih. 10m. p ..",ium atory entitled "Low Cost Palt., Easy Circle there 11 a fl.ve-pale and nine· quality Durum produd. you've d.manded for Convenience Cookln,." recipe ItOI')' entitled "Low Cost Pilsta Bom In the lummer ot 1973, Home DI.he .... years. and w.·.. a. cia .. a. your phon •. lite I, dblrlbuled ellentlal1y In super Color Photo FH.tu.rea North.rn California and Pacific Northw.st. markets II a local competition tor TV Here II III quick review of our y('nr's Guide. Circulation I. presently 1,000,- 9 color photo.mph.feature. which ran Call th. lI.glon Manager: 000. The September 30 laue carried a In major new.plper featurel the past Jean Hallell (415) 327-0730 cover photo followed by shl: full color .Ix months. pa,e. cart)'ln, nine recipe .. At that Dalla. NewI, Au.ull 12, One-Pot Maca· South.rn California call, time coven l e was conftned to metro ronl Veletable Salad. Headline: "Re politan New York, New Jeney and freshln, Summer Salad, Ell)' On The Dan And ....n (213) 583-4335 Connecticut and was IOld for tit. The Budlet, Too." cover and lru1de Ito". COlli ot ad: Phoenix Arizona Republic, September ,15,000. InftaUon hu .Ince laken over 12, One-Pot Thna and Noodle.. Also OOD MORNING I You have ,uri and the price of each luue went up to G IHn • to-minute lelecaat of the lOt eft'ecUve January IS. The rnala.. appeared In LoI An,ele., Oklahoms City, DaU .., Toledo. CBS Network Ihow, Captain Jt.n,eroo, dne 11 ,110 now available In Bo.ton, General Mills, Inc. which ran on Wednelday mornlna. Jan Provtdence and Sprinlfleld. In March, Ft, Worth Star Teie,ram. September uary 18 between Band 8 a.m. over 200 the Lot Anlele., San FrancllCO and 13, One-Pot Spa,hettl and Corned Beef. Sperry Division .latlon. nationwide. Producen a.Umat. Oakland markets will have the ma£a Headline: "Perteri ComblnaUon, Con· that one-half to one.third of the ludl· dne. venlence, Economy." P. O. Box 10-730 ence I, compOied of motheno A one LadY'1 Circle Ma,adne, a women'. AUanta Joumat-ConsUlutlon, Septem minute commercial on that Ihow COlli Palo Alto, California 94303 Intere.t publlcaUon, pubUahe. four ber 23. One-Pot Noodle and Frank General Mills '1.100. cookbookl per year leared to Natural furler Bk11let. Ht:adllne: "Paata is Ver Non FOI' Your II.., Food.. In the FaU IllUe our Sprout .atlle." Thlt lJ Indeed the Year of Pa.lal Noodle Sliad photo wu on the cover Lonl Beach Independent, September What with the fuel problem. of the and another of our photos, Macaroni 23. One .. Pot Noodle Ve,etablf! Suup. eneJ'IY eritll and the nation on the Bean Salad Platter, on a full In.lde Headlloe: "Souper Bow!''' veree of recewon. It'. the vaJue the pa.e, The &tory ran ellht pa,e. and SeatUe Time., September 2, On(' Pot conrumer ,ell tor her doUar that Included .Ix redpe:l. Circulation: 700, .. Macaroni and Cheele. Headline: "[as)' counts. She I. loo1dn, tor more for her 000. Cooklnl Great Ealln,," Feature ,Ilia money In every area; more nutrition for Another .peclalty publication, Bud,et nn In Philadelphia New.; Colum ~ lIlJ, her money. more convenience for her Reclpet., ,. pubtl.hed qUlrterly and dll Georcla Ledler Enquirer: Ban D eiO money, more menu variety tor her t.ribuled nationally via newutand•. Union; Na. hville Tenneuean; Ft. W rth money. Macaroni provides the "more" Circulation: 400,000. In their JWtUnef Star.. Telelf8m . and 10 we ~rnmend u our theme for laue they showed. cover reference to Philadelphia Inquirer. One-Pot CUI ied 1874: ''More For Your Money With ''Doubl" Your Dollirs With Pa.ta." Spa,hetti, ran July 25. MacaronL" ne .101')' ran ftve pa,e. and included Memphll Commercial Appeal, Sep m five recipe" ber 2. Headline: "On~Pot Pa.tu ! )m We have .tarted of! \hI. calendar the !'reeler," AlIo ran In Colun: us, year with mnre promotional poulblll WoI.bt CoolroI Gear,la Ledler-Enqulrer; Chlca,o ! ,no tiel than we have ever had In our In the October luue of Wel.ht Con .. yean of workln, with macaroni 'nme.; Charlotte Observer; Oklah na trol, another lpeclalty publication IOld Orbit; Hounon Chronicle; and 0 1 producU. In the past 6 monthl we have MORE FOR YOUR MONEY on newutand. with a JUaranteed clrcu Detroit New., Sweet and Bour Noo ~ I e . had 8 major featurel on puta In con· laUon ot 2t10,OOO, their cover reference with Thna, ran AUJUIt 8. Headllm "5 sumer ma.annea. 5 of them cover of "nearty, Low Calorie Macaroni O'clock Ru.h." .tortel. And deftnltely ICheduled In up· Menul" conal.led of 9 pale. titled Chlca,o Sun-Time., a two-photo lea Inv ••t 1 ~¢ per cwt. monthly in palta produd promolion. tomln' ma.azinel are oultlandln. fea· ''Dleter'1 Macaroni Menu!," 12 In all, lure which ran In July 20th'. bsue \\ Ilh turel In the March luue. of American and each menu totalin, 600 calorie. to the headline of "One-Pot Pasta. art conlu",.r education. and Irade adverti.ing to k•• p .ale. up. Girl and True Story, and the May I.sue fit Into a 1200 calorie per day diet. Fait. CheAp and Great." And we had ot Redbook. AI yet unscheduled I. a Workba.ket I. baalcally a handcraft another nice break In the Janual')' 2·lth feature .tory authored by Jack Denton ma,lIlne and II dlltrlbuted naUonally luue ot the Chlc.,o Dally New. wh i ~h Scott enUtled '-rile Great American to a circulation of 1,000,000 IUb.criben. qUOlH Bob Green on t.he .upply-priee Pasta Time" lallored lpectftcaUy to the netr October laue ran a ftve-pale picture of m.caronl productJ In I 01 01· ed1torial l'equlrementJ Readen' atory entitled ''Macaroni'' Incorporat round-up story on "Food outlook for NATIONAL MACARONI INSTITUTE , ..L tn, 10 nclpeL Major ....ulua 1974_" P. o. Box 336. Palaline. lIIinoil 60067 Southern IJvln, II de.l",eci specific And ftnally, three UIe. In Grit, with I Followln. (U'C the major ma.aune ally for urban and .uburban realdenll million drculatlon each: One-Pot Mati feature. which have run alnce we la.t of the South Atlantic, Eut South Cen~ ronl and Cheese; One-Pat Spllhetll met In Hot Sprln.1, Vll'llnla. tn.t and Weal South Central .tate., and (Continued on pale 18)
I I. Complelely Re·des igned. ,I , j • " ~ -. I ' I ' " ,, ' .... . ~ . II' I ~ ,', \, f II " .', ... . , ! ' JIIlI.·' t .J ~ ~ d" : ', . Super Sanilary • Sl,uclural ml!mhl:U V,I '! • Molars and drivel ," : " , ... j , " '''-' .' ;:' ...... I • D" vc guard, ,', : .. ' .,' '.' .. ,; '. : . ' ,' ,I( •••• ,l. I • t· I ,,' :" .... • One-piece mllmg ',ough . . '" l ",I" ' : ' : , ...... ': ,' • Unique "ough de"gn ,' ...... , ,' ~ • OutbOlJrd bt'iu,ngl ," ,: ., ".' v ,t ,,· ,' .1 : .
Finesl Qua lily Producl • Ethete"1 W Seven Models Available Modl'l Lb5.l hr Capac,'y [;" .j'''' :!o 0 ' " .. " ~ ' I " 'I" I P .\! ' . .. .. ' . (' t·. ... I • • r · " .'. I ' T lJ :. : ...... ' ·11 . ,." . ' : : .. . " I' : " ", ' , ' t.• • • ,I'll! ... ~ : " llJ'·1 :0 ' , 1'llD ' . .. " .; ~ .Il H't.l , . t · · t. .: ,1.1. IDcr .: '" ',. " .. , .. , ro ';' 'DC , r ...... " ~'- -' " t • U. S.· Buili Drives • All molon. . ,ploc kets, c ham, lind elL- e lrlca! conlrol5 ,. . " oJ"'\1 .. " ; -,,',' '"t , , " ~ Gel Full Delai ls ,. ''',. :, ... to " ," Pr OI , .~~" : I ,\ . : n ,. " c. , '."' ,~. I' U " ; ," ., .', Wail .. :,. U ",: !.' " '''','IH' '.:.' , ',.: .. , '. .. " • Otl,c!: "foIl S , , .,' ".' t· ·· .... ,." j , ' ./ PI , , I .. (JUI U UUHU II '.' 1.". , ..: ,! , .0' t ' , .\.: ' o. ., " • II ,. 'd ,- '," ('omp/ete M acaroni Plants by (:I:lIJI·ILER· MIA1i) , Tho Voa. of 'alto "'- Pony H.Umaam'. Na,oDDaiM (Continued from pale 12) Once alain In mld·September we HeUmann', Mayonnaile II tea turin and Corned Beef; One-Pot Noodle. and celebrated our Seventh Annual Maca pasta reclpel thll Iprin. al part at thel Frankfurters. roni Family Reunion at Tiro a Selno, national advertiling campalln. Hel! where we had an open torum report on mann'l Mayonnaise 11 called Beat Food 8uDda, Supplement. Indultry newi. The wheat .horta,e and Mayonnaile west at the Rockies. It" hlah price threatJ were havIn, their the lame line product relardle.. f )' JACOBS-WINSTON In the catellory of Sunday Supple Impact, and editon were ea,er tor the name. Thll real mayonnalle II Amer · menll. we started off 1974 wl1h D. three latest developmentJ. lea'. IUllell selllnl brand and account. • p'le feature In the New York Sunday In the electronic area, two television tor over 40% of all mayonnaise laid In LABORATORIES, INC. New. on January 13 entitled "Pa.ta America . Primer," Thll supplement boa.t. the . kitJ went out al requelted by TV Ihow 156 Cha ..ben 51"et larlel t household penetration In the personalities in all partl ot the country. Here are three key realonl why BCfi t New York metropolitan area with a Our Summer TV Kit wal ,eared to Food. decided to teature palta as li n New York, N.Y. 10007 "Saladl In a Pol" and went out to 100 advertlled tood lubject: 3,000,000 circulation. 'ho.e: 212-962-6536 TV demonltralon complete with salad • Palta II an economical lource or The syndicated Sunday lupplement, bowl, lervln, dl. h and Individual lerv· protein. Parade. now runl In 105 papen with era, alona with tour sUde. and recipe 18.000,000 circulation. The food pa,e of • Americans eat at leut one torm of leaneu. The reclpel teatured were: pa. ta an averale ot one time per week. their September 23rd edition ran with "Noodle Garden Salad": "One-Pot It is with pride that we call your ottentian the headline: "Hearty Uan.n Dbh." Macaronl·Tuna Salad"; "Macaroni· • Real MaYonnaise provldel a dell cioul bale tor tasty saUcel and 1111Inll Copy re_de: "when lood nutrition and Curried. E" Salad" j and "Macaroni to the fact that our organization established low prices are equally Important to the Picnic Salad." tor many ItaUan and other puta dilhe •. .hopper, laAlne mllht be a ,ood diah In preparln, the tull color two-Pllie In time tor Macaroni Week, the third in 1920, has throughout its 54 years in op to .erve on a re,ular .chedule. Our ver televillon kit W81 offered to TV Ihow advertisement, the Be.t Foodl te.t .Ion I. rich In protein, low In co.t and tolkl, and aamered 123 requeltl. Thll kltchens developed many new recipe, hl,h In flavor." time we oftered the decorative Itorale which Included pasta and mayonnallC. eration concerned itself primarily with maca contalnen, with cork top., sUdes and Note the headline: ''To d.reu up palla SfDdIcaI" recipe aheell. TV viewers law the tot dcllclouaty, Ilart tresh with real mayan roni and noodle products. Oulltandln, In newtpaper IYndicate lowln, tood auueaUoru: "One-Pot nalae." Hellmann'l and Belt Foods provided uII,e thll put alx month perloc1 were Macaroni and Tuna": "One-Pot Noodle the bale tor delicioul Ihrimp telraulni, the three releuet by NEA: Includln, Vegetable Soup"; "One·Pot Spalhettl The objective of our organization, has two one-pot recipes leared to campln, and Cheele"; and "One·Pot Noodlel macaroni and frankl dinner and . tufted Ihelli. menu.. Each to a c:lrculatJon of 25 and Frankfurten." been to render better service to our clients million. Traditional manicoUI II made easy Join. Promotion thankl to HeUmann', and 8n old tavo Five .torle. were felea.ed In thl. by specializing in all matters involving the AI. many of you know, we have been rite lall,ne I, ,Iven a talty twllt In a period by syndicated KJn, Feature., ludoul LalBana Florentine. each to a circulation of 6 mlmon. Head worklnl very clolely with the Belt examination, production, labeling of maca Une.: "Holiday HO'pltaUty Needn't Foodl Division at CPC International, The ad conlalnln!Z all the photol and Break the Budaet"; ''Dllhe. on the Inc. tor the put several month., in recipe. wl11 be featured durina Manh and April In major women', lervlle Double"; "Serve One, Frteze One": helpln, them develop a major promo roni, noodle and egg products, and the book.. namely, Good Houlekeeplnl:. ~ ' Cauerole Cookery-Bud,elwbe Red tion comblnlna HeUmann'l Mayonnalle pes": "Early Autunln EntrHl Could Be with puta producta. Bob Green had FamUy Circle, BeUer Home. and O DI ' farinaceous ingredients that enter into their Economical": "U.ln, the Noodle, for Invited Product Mana,er Bob Dixon den. and Sunlet. Over 20 ml11lon clrel . Stretch and Save Meall." to be at the Winter Meetin, to ,lve a laUon w11I IUPPOrt thll ad. manufacture. As specialists in this field, presentation, but at the lalt minute A Jecond pronl to the promotion W I I Other one-pot headline_ appeared In he W8S unable to do 10. He had already be DOO,OOO bottle necken. Thele a t! solutions are more readily available to the major market .toriel, Includln, Miami prepared hll Ipeech, a.ld the tollowln, dell,ned to dllsemlnate more rccip,.f News, Minneapolis Star, Fre.no Bee, II Bob Dlxon'l pre.entaUon In an ab at the point of purchase. Althouah \.. many problems affecting our clients. Auausta Chronicle, Fort Wayne New, breviated venlon, ,Iven by John Bohan. (Continued on pa,e 20) Sentinel. Macaroni Week headline. ran In Bakerafteld, Albany, Syracuse, In . uburban and communIty papen u We are happy to say that, after 54 years well al ethnic and labor preu. National Maca_l Inltltulo - .Iox Sco ... 1973 • NedJwa Plactmenla Clmllatior Tndo P .... Conaumer maaazJnu- of serving this industry, we shall continue Women'., Youth, Romance, Sheller, Farm, Trade preu .torle, have ,one out thl. Nearo, Spanl.h. Special Interelt 129 4ID,89S.211 ' to explore ways and means of improving our pa.l .he-month period ,eared to Na Newlpaper Syndicate and Wire Service Placements 133 1,100,930,67 ' tional Macaroni Week Dnd other promo DailY and Weekly Newlpaper release. 25 629,000,00" 1 tionl. Sunaay Supplements 11 124,218.80: types of activities to meet your requirements, Color pale. 111 39,815,84 ~, In the January, 19741uue at Pro,re. Ne,ro preu releaJeI 8 921,22 !! and help you progress with your business. live Grocer the newe.t pasta ad 11 run Seven radio and televlslon releasel Three releases and. preu kit wert' nlnl to kepp the trade aware of maca went to 3,888 .taUonl. prepared tor the New York Press roni producb as profttable related Item. Forly.tour companlel and orlanita· luncheon . .ale. men. tiona ,ave 17 u'el at cooperative pub Two malUn,l ot nutriUonal relenes Beclnnln, with the releaae emanat· IIdty and adverl1sln,. and reclpea went to .upermarket can· in, tram the Summer Meetin, at Hot Three trade releaael went to "23 ",u l.l lumer IpeclaUltJ ot fifty chalnl. Sprina" macaronI price. and durum IIcaUonl. A maUln. went to 1.450 Extendon wheat IcardUes made headllnel Four televWon pro,ram kits I:atn Home Economllts. throuahout the past lix month •. em! &13 Ihowlnal. 16 THB MACAaONI JOUJUoIAI, '0 f M'V> i'rt') .' It's one thing to have the best pasta-producing machinery. And another to be able to package it quickly. Properly. And uniformly. In bags or boxes. No matter what kind of pasta you're making - long goods, short goods, swallow nests or whatever - one of our Zamboni packaging machines is designed to meet your in-plant requirements. Quickly. Properly. And uniformly. In bags or boxes. That's the long and short of it. , ,ELOnO Packing Machine Write for complete detaits. BrAibAl\ti DOlT. INGG. M" G. BRAIBANTI & C. S. P, A. 20122 Milano- Largo Tosca"inl 1 3200 FRUIT RIDGE AVENUE. N.W. GRANO RAPIOS, MICHIGAN 49504 ~/r"\. PHONE ' 16161453'5451 WERNER/lEHARA TELEX , 22·642B CABLE , WERNERMACH World·wlde sales agents for ,the Zamboni Works, Casalecchlo dl Reno (Bologna) Italy, ,------ HoUmann'. Mayonnal .. ,:..ok in On. Pot Fl'ankfurl." and M'C'lronl prefers to add hi !! own flavorings be· ." (Continued from page 16) WUh Ch"H cause Ihose added by soy monufac 'fAKE four Item. from the pantry (Makes 4 to 0 servings) turers are ollen too weak and l ubse· do not have the final dealgn available, Ihelf-a packa,e of e.1 noodles, quently overpowered by the spl~s he one I. culTt!ntly beln, prepared. ~ :. cup chopped onion !Jna, chicken broth and pineapple uses. A third prong to the campaign will (hunks. Add .ome onion, lIarllc and 2 tablespoons butter or margarine "But we urge the housewife to be be publicity support which will Jnclude I reen pepper . trlps a. sealonlnas. 3 ~ cups water creative-to be the queen of the dinner a full color photo and many pasta recl J:ver')'thln. cooks In one pot. What ~ teaspoon salt tobie," says President Bob William. pea In a tun-page editorial feature pre (ould be more appropriate In the cur \~ teaspoon pepper ~ teaspoon dr')' mustard "We lay, get In there and enhance It pared for rood aectlon. of major market lent age of convenience cooklna? And if you wish-but you do not have to." newspapen throughout the Spring '''hat'. more, you serve a dish as ap_ 2 cups uncooked elbow macaro ni month •. (,eaUng to the eye a. Ill. to the paiute. (8 ounces) And the final piece of advertising I. Another recipe whlch meet. the lame ~~ cup chopped dill pickle The Mature Working Woman what II sometimes referred to by Be.t qualifications's a tasty combination of ) jar (8 ounces) pasteurized prucess The Deportment of Lobor repurts Food. 8J their aUent ,ale.man. All 01 elbow macaroni, frankfurter. and cheese Ipread that the return of the mature woman you have aeen the recipe. on the back cheese. Chopped dIU pickle and onion 8 fnmkfurters, cut Into 2·lnch pieces 10 the labor force hns been a vital fac· of the quart and "a-ounce .be Jan. InltIll InITodudloa Dr. JohnlOn Join. H.nhoy .re flavor accents. tor In the tremendous Increasc In the Durin, March and April of 1974 the Economical macaroni prodUCtl (which In tar.:e pot, saute onion In butter until got den. Add waler, salt and sea. number of women workers in recent Noodle. and Prosciutto J"I!clpe wlll be The flve Frolen Dt.he.. Initially Dr. Olden C. John.on, director of th l.' InclUde .pa,hettl and ell noodles) are l onlngl; bring to a boll. Add uncooked years. In the two decodes after 1947, featured on over 31h million Jan. belna Inlroduced In the Delaware Val· Office of Nutrition and Conlumer • &r," at help to homemaken planning ley, Centnl Pennl)'lvanla and the macaronI so that water contlnuel 10 the number of women In the civilian And to hold It aU together 51 the Stud lei, Bureau of Food.. Food and budlet meata. They are nutritious a boll. Cover and simmer J5 minutes, or labor force Increased by 75%. while 500.ma" Belt Food ule. forte who will Scranton/Wilkea Barre areu, are DNa Admlnlllration (HEW), hu ac food, Approximately 80% of all too. until macaroni Is tender, stirring occo the number or men rose only 16%. be rulftllln, their commitment to five Fetluclnl Alfredo, Lataane with Meat cepted a position with Henhey Food. macaroni products are enriched-an Sauce, Llnaulne In Clam Sauce, Stuffed .Ionally. promoUon slralecle.: Corporation u Corporate VIce Presi ucellent . ource of protein when ImpllcaUona Jumbo Shell. with Sauce, and SheU. In dent of Sclentlflc Main, effecli\'e • 1. Fe.turn: and DiJplaYIl In the learned with other protein foods Add pickle and cheese spread; IUr Mftat Sauce. San Olorllo pasta, natural· March 1, Hershey Food. Prelldent constantly !.l ver low heat until cheese Consider the Implications of these ad .tore,. meat, fl.h, poultr')', cheese and ella. ditional statistics: Iy, Is a featured Inaredlent of each, Harold S. Mohler announced. Is melted. Add frankfurten and cook • 2. Con.umer PromoUonJ. They contain the B vitamins-niacin, • The latest notional censu. showed alonl with the finest of cheese., meats, At Herthey, Dr. Johnson will direct about 4 minutes longer, until franks arc • 3. IncrelllC! Distribution and Fac· thiamine and riboflavin In addition to that 40 out of evcry 100 wives were In .eafood, ella, tomatoes, herbs, and research, quality auurance and labora· Iron. heated through; sUr frequently. Serve lnll. .plce• . Immediately. the labor force, compared with 25 out tor')' acllvltle. for the Chocolate & Con of 100 In 1950. • 4. ABurina the necken wl1l be CoordlnatN C.. ,.tgn fectioner')' DlvlJlon, In addition to eo· ---- placed on the jan at point of s ...t and Sour HoodJ .. With Tuna • Amonl women with preschool chll· San Glorllo'. markeUnl proaram for ordlnatlnl Jimllar functions for the (Makes 6 .ervln.s) dren, 30 out of every 100 are working nle. corporation'. lubaldlarle.. Pot· ... ·Stew III frolen products Includes a carefully 3 1m all onion., Iliced today, compared with only 12 In 1950. • 5. Promotinl .ound trade relation. coordInated campalan of multi· media 'With the food Indu.try demanding Western Globe Produets, Los AlI,e. • Flfty·threc per cent of all working with retallen. 1 clove larlic, minced advertlllni and promotion. Headlnl up Ireater sclentlflc capability, It Is im· 11.", has brought bock a 14t·a·plate beef mothers have school-age children 6 to 2 tablespoons butter or margarine stew-but the "beer' Is soybeonl. The Be.t Food. promotion therefore the conlumer.dlrected pUlh Is a TV peratlve that a penon of Dr. John ~; m ' ! 17. ofTen the macaroni Industr')' a valuable commercial "fi1'11"-a chef Ipoke.man caliber and experience lead the way 1 can (20 ounce.) pineapple chunks, Bob Wl1Ilam, President of the flrm, • By 1968, women nge 25 to 44 com· equation: AdvertIslnl + Promotion for the DI.he. who dellven hi. mono· for Herahey," Mr, Mohler .tated. In unsweetened juice claims this product Is the world'i best prlsed 3B % of all women workers, and (necken) + PubUclty + Saletl J.o·orte 2 can. tln~ ounce. each) chicken women 45 and over comprised 39 %. tOfUe In Italian, with Enallsh lub· A native of Rockford, Ill., Dr. Jd m buy: one box, with almost all the label. = Increased aale. for both pasla broth, undiluted Clcarly, the widely hcld Image of the titles tranllatlnl hi. In.tructions and .on holdl a Ph.D, In Food Technol I!Y neceuary Ingredients, wl1l cost 09 1' and and mayonnaise. pral.e.. Adequate prime.Ume I. re· 3 teo.poonl lemon Juice serve five people. working woman as a young single girl In addition to bachelor'. and maf'''r'S Is without foundation. We believe thl. promotion will be lerved for the 'pob, aslured to reach delree. from the Unlvenlty of IJIIr ,is. teaspoon pepper The dinner mix consllt. of macaroni, lucceuful. If so, Belt Food. wilt alaln 'i 92~ of all TV houacholdl 10~ time. Followlnl employment by the A S. 3 ounces uncooked medium ell spice. and dried nUllets of unflavored Economlc 8"'m.... l feature pasta durln11975, and will look over an B-week period. Additionally, Staley Company, he acrved a. Auol II.' noodle. (about 4 cups) lOY. The chunkl of textured soy expllnd for IUpport of the National Macaroni Perhaps the mosl .Ignlfleant statistic full-color ROP new.paper ad., fun· DI~ttor, Council on Food. and NI d 2 medium areen peppera. cut In ItrIps two to three times their original Ilze In. tltute at that time. tlon, of the American Medical AISI , and take on .mmethlng akin to the of alii. that 50 0;;, of all married women color, full.paae Sunday Roto acctlon 2 can. (7 oun~el each) tuna, well work-25% of them have to for eco· adJ, and dlleat .b.e ad. In Ladles' Home tlon, drained talte and texture of beef with the help of the spice mix, water and a nomic survival because their hUlbands Journal, Redbook, Family Circle, and Dr. Johnaon wal then with the nl I' San Glartlo Macaroni 'i cup cold water couple of tablespoons of 011. eDrn less than $7,000 a year. But whot Woman'. Day will complement the tion prolram of the Health Servlcl" '11 1 teaspoon. cornltarch about the other 31 %? ObViously, they Introducli Froa.n Un. broadca.t IChedule. Over 1.2 million the Department of Health, Educa ltaraschlno cherries Chemlll Conunenls have areater latitude, and 10 they enter San OlllTllo Macaroni, Inc., enjoyinl 4!and Welfare until 1970, when he .s the labor force for a variety of reasons. packale. of San Olor.lo Dr')' Macaroni lIatercreu tprJp Company chemist, Theodore P. Stav. a secure fooUnl on the American lroc· productJ wl1l be put In distribution con· named to hla present poliUon. Wives who work Increase their family's er'. dry macaroni .helt, now advanc4!' He I. married to the former LU I I : In large 4·quart pot, .aute onion. and ropoulos sayl, ''There Is an advantage Income. Double l alory checks help pay talnlna 25t Itore·redeemed coupons to ..rUc In butter unlll loldcn brown. In using IIOY with posta." He explains: confidently Into hi. freezer case with cros ...ell the Frozen Dhihes. Retollefl Bruner, and they have four childrel for the children's higher education or five new and authentically Italian Fro· J.. dd pineapple Juice (drained from "Soy acts a. a catalyst for the protein purchase some of the other nlcetlel of ten Dishea. Lonl reputed for It. un· are beln. .up,Ued with .pec1ally Pineapple), chicken broth, lemon Juice In the pasta to be used more efficiently life. usually wide variety of premIUm qual. created polnt·of·sale materiala. Dllilel Macaroni Tips aild pepper; brinl to a boll. Gradually by the body." But, he admits, that even though soy may be cheaper and morc Six out of ten women sny they would ity dr')' pasta, San Olorglo anticipates made with San Olorglo Dry Macaroni • Cheeac lDuce. for pllta take 0 /1 a iJd uncooked noodlea '0 that liquid comtlnues to boll. Reduce heat, cover nutritious, the ncw product's fortunes go on working even If they received favorable consumer reapon&e to the products have lonl been billed as, "111:1 new twist made with half Cheddar IJ nd just all much money without working. • nd almmer for II minute• . Add pine· must hlnle on how It tal tes. Until re • brand extension. "We believe," .ay. Italian Way To A Man'. Heart." and half SWIa cheeles-add .ome Tabll ~ , 0 Work giVes them variety, Independence Jerome Ouerrisl, San Giorllo'. Director the company view. It. new Frolen or Worce.tenhlre. Ipple and ireen pepper. Cover and cenUy, soy has not been appetizing by Itself and also the process required to and a chance to fulfill themselves. Evl. of Sale. & Marketina, "the hOUJewlfe Dllhe. as a new way to the hearta of • Macaroni ..lad. are flne fare ..... ith limmer 5 minute. more. Jillve the protein a meatllke texture was dently, the truly normal and good who buy. our product doe ••0 because a drewnl of half mayonnaise and hiLII 1 Break tuna Into chunk• . Blend water con.umen as wen a. retaiJen, elpe· cOllUy. Now processor. have developed mental health conclusion Is: both a her family enjoy. a lcod. product which .our mam. (When preparinl macaroni, . .nd cornstarch. SUr tuna and com· clally In view of the ex~Uent relatl cheaper methods to achieve the meat woman'. a. well as a man's place Is In we make In the belt quality tradition. cook .ome extra. Rlnae and refrllerale atan:h mixture Into pot. Stir constantly potential of Nch froun productl. texture, and lome have added beef, the home only from time to time. Our frolen food line wllt be produced -fine tD have on hand for another meal and lenUy for about 2 minute. or untl1 bacon and poultr')' flovorlngl. and marketed a. an ext~.llion of our San Glor,lo Macaroni, Inc: It a .ub· with .ome Jeftover meat or poull". mIxture 1a thickened. Garnllh with Image for maklna a quality palla prod. . Idlar')' of Henhey Fooda. plu. lOme vel.lable. and tea.onlnls). InIrl.!Chlno cherries and watercre.. Stavropoulos aays the natural flavor N.M.M ..... Packaging Seminar uct." Serve Immediately, of soy Is neutral-".Imo,t nulllke," He "'pril22.23, 1974 21 Aseeco Corporation Keeps Pace With Industry Requirements by Peter V. Kenford, General Sale. Manager, A.eeco Corporation Want a better product and WENTy-rJVE years ugo the lulnlly T Dutomated piont. Irom tnw mut,, rial!! In rced to pOCkUgl>d product out better production results? put WIIS tl drcurn. II ncbulou~ plccl.' tlr blut! 5ky. Today the (!fit of the cllmpiclciy uulu muled plant Is here; not appruul'hing tcullzotlon. bul here. We III Asccco belie\'c that we hnvc contribl>!cd In port to hring thl!! reoll· Send us your food extrusion die for zotlon oboul. Asceco's sllCciul\zcd ex perience In Dutomated bulk mutcrlals handling hos resulted in many Inno\'u Uve ftrsls which ho\'c received con siderable tlcc1aim over the yean. Our ossoclatlon wilh the macaroni RECONDITIONING Industry goes htlck to the era or the in troduction or the continuous press nnd continuous dryer which made obsoles cent hydraulic presses and th~ drying A•• "o', ".w Cor,o,ot, HNtI""ort,,. located 01 8857 We,1 Olympic Boulevord in Beve. lv Hill" Colilor nio. Thb one location hou~~ the becl.llive and Solei Ollicei plui 0 or ~rl ~· rooms. Processing could now prodUce e~ponded centrol eng ineering oroup. verltabl~ mountains of product in short order; Immense quantities or product which hnd to be handled efficiently at REPAIR Jow cost without degradation and In Il -The dcvelopment of the AseecD This erentive Inno\'ollon lI\'er 1111' sanitary manner. Modular Distribution Systems both years hus made A5eeco a prime Stipp l.,·1 Aseeco engineers realized this need Vibratory or.d Belt Types for the of equipment ond engineered bulk rUHr t and put their Innovat!\'e talents to work Ilutomatic distribution of noodles handling systems first to the rnaCHr" i, i on th~ development of bulk matcrlnill or cut goods to multiple packaging Industry and then to ull fucels of ", •. handling machinery speclfleally de· mnchlnes on demond, from ane In food industry on UII intemulional St·.· signed for cut g'lods and noodles for feed stream without the require Aseeco equipment und engine,· ment of recirculation or the possl the prime purpose of automating maca· !lystems ore now being manu!actll ,I MODIFYING rani plants. bIHty III packaglng.machine starva under license in four different pori· tion. Over th~ years A !l e~co de\'eloped and the ..... orld, England, Jupan, AU 511 pioneered many flrs15: The5e proprietary Inno\' ...... 0 K.,ps PoCO All Wheat Is Not the Same (ConUnued from pale 24) Aseeco'a creed for over twcnty.five by W. K. y yean hal been the belief that a product, Ma.k H.".lfing,., Poo •• Co. Flou. Mills, no matter how well and economically at the Crap Quality Council Confe.enc. made today, can be made better and more economically throulh automation. cannot recall anytlmc In the last As the macaroni production can I 25 years when there has been such a lumpUon per capita hal grown, 10 hal clamor In the marketplace. In lovern AReca, Iharlnl with the macaroni In ment, by producen. milieu, end prod. Here is the dUitry throu,h Involvement and t'()o. uct manufacturers, and even .pecula. operation the production of a beU:r ton, that "wheat il wheat," and seem product at a leller COlt. Inaly, no one wanta to be confused by semolina minor details of difference In varie· ties. In fact, when readlna: or discuss P,a.'Y Gains Ina: the broader subject of world food Peavey Company hal reported In and feed a:raln .uppllea, one Is hard you've wanted crease! In both lalel and eaminll for pressed. to determine jUst how much the second. quarter and the six months Interchan,eabUity there Is between the ended January 31. varlou. a:ralnl. from For the lecond quarter, the Mlnnea AMBER poU,.baled dlvenifted food and alri But on the .ubjed that "wheat Is bUlineSi Onn earned ...'101,668 or ,1.24 wheat." there would seem to be lOme per Ihare •• compared with ,2,472,661, feelln, by the federal lovemment by Gene Kuhn or 67 tentl per .hare, for the compar by virtue of the suapenalon of import able period the prevloua year. Sales quotu In January by Presidential Manager: totaled $133,120,230. eompared with proclamation in response to a Tariff Commlulon recommendation - that en at a Ume when the U.S. dollar was AMBER MILLING DIVISION '92.347.122 In the corresponding quarter devalue" with respect to other curren a year aa:o. Cantldlan. Mexican, European or wheats from other countrie. wlll solve cle •. In mid-June, we-millen, bakers, Net eam1na:a for the alx montha were macaroni manufacturers-were frolen ,8,825,945, or $2.33 per ahare compared any and till .upply problema if they arlle. Thl. premise. of coune, does not by Phase IIIi In mld.l.ulust. some re· with ,4,770,546, or '1.311 per ahare, in lief came via Phase IV, Stale Ai and the correapondlnl period a year earlier. take Into consideration the need for Yes, the linest of the big These macaroni manufac specific quality characterl.Ucs of Indi Onally, In mid-September, Stale B. As SaJel for the .Ix monUli were $2.57, Individual companie. it becomes very dUMlm crop is delivered to turers tell us the consistent "'12,247, compared with ,173,769,460 for vidual varleUet-a factor on which we dlfftcull to compete with loreia:n 10\" our affiliated elevators. Amber COIOf, uniform qual \Jut aImilar period a year a,o. have all worked lana: and hard. ernments under these condltlonl; anti. ity and granulation improve There wal an uverale of 3,'145,002 CU_ IAdUltry Quality Conc:erna furthermore, the ftnanclal Impact IIf shares of common Itock outltandln, And only the line.t durum quality and cut production Ever since early last ,ummer, numer· procuring a year'a supply of wh t':ll goes into Amber Venezia No. durinl tho quarter. con1ruted to 3,601,- made it ImpOillble. costs at the same time. Am 215 a year alo and 3,'140,211 ahares for au. Industry contlnlenLa have been de 1 Semolina and Imperia Du· ber's lion time" delivery of the six: montha period compared with sCi!ndlng on Washln,ton requeatin" DIU\lm flDudng at t3IO mlWon rum Granular. every order helps tool 3,15'10,314 aharel for the corre.pondlng ur,ln" demandlnl and threatenlnl to 1 cause .ome type of manaa:ement con , Let', take just one extreme eXan1Jl l' time a year 810. In the cue of durwn. With the mllli President Fritz Carnian .aid, ''The trol. over our domestic wheat supplies We make Amber for dis· A phone call today will in in order to auure availability until new industry &rind In the neighborhood criminating macaroni manu sure the delivery you want six monthl operalina: alatemant is in 40 million bus annually, and at 1 deed a:ratlfylna: becauae all aelmenla crop of each of the various claues of facturers who put IIquality" for Amber Venezia No.1 and wheat. The threat of $1 bread to the height of the concern over avallabll, of the company, except Consumer Food of supplles, durum waa sellIna: at first" and who are being re Imperia Durum Granular. ProducLa, have contributed to the earn consumer wu and i. atlll belna: used. We have quesUoned why ltaUan. were a bu, the indu.try would have had warded with a larger and In,s Improvement. ConlUmer Food commit andlor acquire aome $360 n Be sure .•. specify Amber! Producta, the amallest selment from required to produce 100e;;, durum maca· larger share of market. rani products, while American con lion of durum In a .hort period of tin total sales atandpalnt, il .till under Bank credit lines of the durum mill' pressure of 1nOated Inlredlent cosLa and sumer. mllht have to be satisfied with Indu.try could not have accoml!\ accelerated start-up expense. of open· pasla made from hard wheat or blended dated this demand. Bankers would Cl Ina: the new bakery and e.tabUshIna: productl. talnly have frowned on auch !arle \1 AMBER MILLI NG DIVISION new markeUna: tenitorie. in the Ohio hedlcd apeculaUve rlakl, and tht· area. PlOlreD is beln, made on this The attitudes expreued from Wtlsh· would be no lovemment underwritir FARMERS UNION GRAIN TERMINAL ASSOCIATION front." Inlton have been aInlularly towards feee markets and world trade. These of louea. Mill. at Ru.h City, MI ••.-Ge •• ,al Office" 5t. 'aul, MI ••. 55165 polltle. have certainly proven benefi ThIs brief backa:round of past eveRl.l TlllPHCHl1 16121 646_9433 Mu,II,. "'dds Lln.uln. cial to U.S. balance of payment. and 1a presented only in the hope that j. c. F. Mueller Co., JeC1C)' City, i. add the health of the U.S. alriculturD) econ serves to polnt out that the domesli ~ procellOcs and end product manufae· Ing l1n,ulne to ita line of pastas. The omy. macaroni comes in a I-lb. white box turerl faced an Insolvable dilemma In with red and blue letters, a.a on all 8tym1N Dr Economic Conlfob procurlnl adequate lupplies to USUN availability to the public. Then! Mueller products. The word "Unlulne" On the other hand, the dome.tlc is printed In deep leeen. Introductory seemed to be no JOllcal, practical or support Includes the company's over miller. processor and consumer may economically fea.lble way to meet all brand advertlslnl and a prOlrDm not have fared u well. We have been their primary objeetlv~servlng the geared to food editon. told by Washlnlton to let Into the American consumer. market and compete wJlh lorelln buy- (Continued on pale 30) ~ .J , All Wheat I. Not the Som. (Continued on pale 36) Bum.. . but 'bloodr and .caned' But, gencrally, we have all lur vlved up to nOW-8 Utile bloody and Icarred, perhaps-but ready \0 return to a new lei of challenge. while sun trying to resolve the adequacy of .up pile' unlll new crop wheal. are available. F ••orabl. for domntlc: couumpllOft Much has been .aid, written and debated regarding the wheat .hortagl!. I certainly do not intend to IUpport or challenle any of the more recently pubUlhed lupply proJection" Since dlaappearance of old and avaUablllty of new wheals do not occur at a pre cl.e moment 01 time-I.e., 11 :159 p.m. of June 3O-even the "Iurea uled lor slane" of cany out and carry In ani! Fifty-five years of doing business at the same old stand. lubjeet to debate. At leaat they ahould The changes have been many, and the progres$ great. be conslltent, based on hlJtoncal ,la U.tlc.. Domestie coNiumption 8. • The Macaroni Journal is the only publication for this specialized ft(Ure In the catcul.Uont 11 allO I\Ib Ject to vacmaUon. Favorable condi field printed In the English language. tion. have certainly ulltecl1n the palt IndlreeUy, Amber Mill Is owned by rollera, and the purlfy!n, machine. thllt 12 month. for increaled con.umptlon these fanners. It ts a dlvblon of the .eparate and classify the milled kernels It is ""e of the few publications strictly concerned with the manu of whut productt. Potatoel, meat, Grain Tennln.l Association of at. Paul, Into flnat producll. facture and distribution of pasta products. Most other publica rlce-a.l1 are hllh priced. Wheat foodl a reatona) ,rain marketin, and proceu In the Amber Mill labol'Atory, the ti~ns have not .ull'ered by cost comparison lnl cooperative. con.tant check kept on quality is .hown that deal with macaroni, regardless of what language they to other food., especially when nutri "GTA," as It la known In the trade plctC"lrially and explained by voice. ore printed In, are primarily interested in cereal, wheat, or milling tional contribution I. conddered. and by lannen, markell more durum Then the camera shows how semollnu and related products. The Macaroni Journal alms at the specific wheat than any other ,rain finn. Polnb to subldtutloa bJ' clUJ and durum floura are loaded Into .peel"l target of the making and selling of macaroni products. The durum wheat I. ,rown In .ull alrallde hopper cara under seated and ProJectionl of hlltorlcal consumption able area. of North Dakota, South prot'.!cted condIUon •. Consider a subscription for your valued customer, colleague or "eure. may be inadequate to meet ac Dakota, Montana and Mlnne.ota. Moat To .how fonn audiences how the tual needl for the balance of thl. crop of it I. marketed by the fannera at their Onal products are Uled, the GT.\ employee. It's a bargain at $8 for twelve monthly Issues; add year. Some .ubslltutlon of wheat cillse. local cooperative elevators. camera vlsltl a plant manufacturhlj: $2 for foreign postage. haJ OCCutTed-speclflcally where hard But few of the fanners have Jeen Ipa,hettl and motaronl. wheab have replacecl 10ft wheat and what happen. to their durum wh:al a. During 1974, the Amber Mill SU"'l Fill out the order form below and moil it in today. durum to .ome unknown proportlonl It contlnuel on to final market. throulh presentaUon will be .hown at hundrel • and .ubstanUal quantities of .prina GTA and Amber MUI. of local cooperative elevator and far' 1 have been used In produclnl traditional Thilis where Amber'. new 14-mlnute meetln •• throu,hout the two Dakotc . hard winter wheat ftc-ur. We deflnitely • lIde shew cornea In. Prepared by the Montana and Minnesota . expect to lee temporary .honale' of OTA public relalioRi department, it Reque.tt for showlnll are eXpect, .ome type. 01 wheab in certain ,eo help. to brid,e a "communications .rap" The MACARONI JOURNAL ,raphlcal preas before new crop wheat from schools, civic club., Va-a, class. between the fanner and one of hi. c0- and other ,roup' with fann and all P. O. lOX 336 I. on the markel. No one can predict operative bualneues-Amber Mill. today, with any dearee of ,sauranee or bu.lness Intere.b. PALATINE, ILLINOIS 60067, U.S."' . reliabUlty, what the cumulative and net Amber processes durum wheat Into QTA "eld peraonnelln the tour stat semotJn. and durum ftOUrl, which It ell'ecll of all of our shorta,C!J will be on call')' with them D sUde projector, Please enter one \'ear "ubscription: 0 $8.00 Domestic 0 $10.00 Ihort tenn and lon, tenn avaitabllltie •. sell. nationwide to manufacturers of .cfftn, on auxlllary speaker and macaroni, .pa,hetU and noodle •. cassette tape play~r. I would expect that on June 30th Nome' ______of thll year, there will be lomewhere Colored aUdes show durum wheat ar This equipment can be set up in In the U.S., 100 to 200 million bushels riving at Amber In boxcars and hop few minutes Dnd the Amber Mill .lIti pera, and beln, unloaded in the com (Continued on pa,e 36) thaw put on the Icreen. The caueU Flrml ______pletely enclosed and paved area de carryin, the voice 8utomalically ad .l,ned for protection of bolh incoming VDnc~s the .Ude• . ,rain and outlolna: durum producll. Many thousands at farmera who Iro\1 Address ______Amber Mill The camera then follow. the ,rain al speclallzed durum wheat will see, for T.11. Durum Story It I. cleaned, stored and prepared for the flrat time, their ,rain pracelsed Int. 1 Amber MIU of Ru.h City, Minn., It mlllln,. semolina and ftOUrt at their Amber Mill. Cltyond Slole ______Zlp, ____ bridtln, a "communicaUon. ,ap," At the lime time a voice recordtn, They also wllllee, in this .Ilde shov.' . . U.ln, .Ude.. Amber i. showln, fann explain. each .tep, III purpose and Ita how the modem planll that buy from era who ,row durum wheat what hap. contribution to a better flnal product. Amber M111 manufacture macaroni Dnel Renewol _____ New Subscrlptionl _ _ _ pent to their ,rain in the millin, and A.ain the camera follow. the ,rain as .pa,hetll for flnal con.umera. manufacturin, proc9lel. It 'Del throu,h the alx-break Rnes of 30 TIll MACARONI loul\N'~ 31 ! ~" I ~. , ,. The Cloudsley Company: Innovation Equals Succell HE Cloudlley Company I. a Cln· In 1973, aale. were In exce.. of I Tclnnati-baaed ftIm converter enter $10,000,000. With virtual1y new preuel LOOK FOR ~ I ing it. 27th year of bUllneu, lerving and an expandable plant, the ftrm II the packaling need. of hundreds of well prepared for the arowth lure to companiel. come. Customer·Oriented The Arm'l hlltory is one of repeated Innovationl - breakthroughl luch al Cioudiley'l arowth has alao been the face and revene printing, which .et it relult of a decidedly "cultomer-orlent· allde al a leader in the 19tiO', and 60's. ed" attttude. Salelmen, of coune, call Since then, Cloudlley has continued on their clients on a roullne balli, cer· to provide Jeadenhlp In the Industry, tIt)'lnl that everythinl la In order, and not only In terms of keeplnl a fully that the cu.t!>mer la happy . • tatred research and development fa But Cloud.ley alto offen a unique elllty, but alao In reaMrmtnl U. com· MColul .alel ItafT. to ...lIt CUlt omen mHment to the Aeld with repeated and when the regular lale.man II not avail .ubltantlal capital inve.tment,. able. CaUed the "Inllde Salel Staff," it Cloudlley currenUy haa a 13,000 foot II an entire department, maintained to plant which employa more than 150 "plac:e, trace or erale" a lale or Ipeclftc ----- people on a three.lhitt baili. order. on April 22-23, in conjunction with thl' In addition to servin. the macaroni The firm also often It. R&D facmUel Packallnl Show. The hotel I. only Ii Industry, C)oud,ley Ulb most of the to CUltomers. as w~U a. a Technical 'hort dlltance from the Coliseum. leadlnl companlea In the snack, cookie Service Department. If a client haa a The 43rd NaUonal Packaging Exp:l - and cheelC Induatry amonl it. clients. problem In hi. own plant, a Cloudllf!Y IIUon aponlored by the American Man · MORE QUALITY ... technical ~pre.entatlve wUl be dl. InDO.. tOJ' From Inception alement Auoclatlcn and the Society of patched with dispatch to help clear up Packaalnl and Handllna: Ena:ineers will Cloudlley'. reputation II an Innova the trouble. have thetheme "Packallnl In a Short tor actually Itarted with the company The Commercial Art tnpartment a"e CrI.I •. " . • • which ho a main reBlon for Ita alvei Cloud.ley customen ever more Thll year'1 Exposition II called tht' lrowth rate of 18 per cent per year neldblUty, offerlnl pack ~llnl deliin Iince 1941. and ftnllhed art fOl' packaatng. "Anlwer ShOW," renccUng Ita empha' II. on provldlnl new approaches tu In the tiO'I, face and revene printing, The Product, Second To Nona packaging In a Ihortale crllis. Exhlbi as mentioned, .tarted a trend that II ton are belnl mobUized to act al An· .tandard practice today. (It waa hlahly Th~ mo.t Important thlna Cloud lIe), swer Men on queltlona of deaUnl wll h luceeutul for tray overwrap', elpe ollen, however, Is Its product. Second .hortale. of their products and servo dally Iince It provided an an.wer to to none In the market, Cloudlley prod FDA reJUlaUon. conc:emln. Inkl and Icea. ucla have been 10 hlah)y accepted, and IfMNA s.u1oas food •.) the pen:entaa:e oC lIUCCCIS .0 areat, that In 1962, Cloudsley pioneered thermal the nrm has a record of cu.tomer lon Monday'. leulon bellnl with an up lamination, which chanled the enUre levity tbat lurely mu.t be the envy of date on Unlvenal Product Code b ~ nexlble packallnl market by provid the Indultry. And at a competitive Col. Leo 1. Belnhorn, Dlatrlbutlor lnl better araphiea and eye appeal, a. price. Codes, Inc., Walhtnlton, D.C. MORE OF EVERYTHING FROM well aa Jonler .helt lite. The realon for this product excel. Dr. Vir&ll O. Wodlk8, Director, Du The middle 1960'1 alto aaw Cloudlley lence, outside of the fine.l equipment reau of Food .. FDA, will comment 01 lead the 'polypropylene revolution" by and mott hla:hly Ikllled work force In nutrlUonal labellnl. Immediately .tartlng a prolram of the indu.try. boll. down to the attitude Waiter H. Dolbler, Jr., of the Pack CLOUDS LEY COMPANY I lamlnatinl a machinable combination of Cloudlley management: "Tbe con allnl Inltltute, U.S.A. will dllcu~ of cellophane and poly. The Arm aban tinulna goal of the company il to pro· packalln& materlala: .hortages and al doned the "French" or "Fin" leal ap IreD, to modernize, to Innovate, and temaUve •. plication and Introduced .trlp-coaUng live our CUltomen the belt quality and A panel of luppllen to the macaron on the back aeam-and once alaln had the belt service, at the mosl competlve Indultry will handle queltlon. and con the dl.tlnctlon of another ftrst. price," accordlnl to Howard Maue. duct discuulona In areal of .pecla executive vice prelldent. Innovation is not, however, a form of Interest. luck for the firm. It I. policy, according With thll attitude, It'a a pretty lood On Tuelday, presentations will bl to prelldent Martin Bennett. bet that the Cloudlley Compan)' will liven by repre.entatlvel of packallR!: Theae developments lave the ftrm the be around to aerve the macaroni InduI equipment on methodl and machine ~ . kind of reputaUon which made expan· try for many yean to come. DI.cuulon.. que.tlona and anawers wil l CLOUDSLEY CO. alon a neceulty. be the formal FLEXI8LE PACKAGING CONVERTERS CloudJley expanded Its base from On Tuelday evenlnl. April 23, a din· Clnclnnatl Int.> the east and louth, and Packaging $emlnar ner party il belnl planned at the Riftf' 410 W. NORTHLAND ROAD.CINCINNATI, OHI045240 promptly doubled its 18le.. The firm The National Macaroni Manufactur Club to honor Charlea C. ROIIOttl, dtan en Mloclation It holdln. a Packalln" today hal officel in Baltimore (servln~ of macaroni pIH~kaa:lnl .uppllen. the macaroni indultry), Chlcalo, DaUa. Seminar at the 81. Moritz Hotel, 60 and Malvern, Pennsylvania. Central Park South, New York Cll)", 33 'TIl. MAC"QN. Iou"".' , MANUFACTURING ada Ltd., 1025 Leslie Street, Donn CLYBOURN MACHINE DIVISION, EQUIPMENT Mill. , Ontario. Cunada . Phone (416) Cherry.Burrell Corp. 7515 North BUYERS' GUIDE 445·0910. See ad. pages 11 · 12. Linder AVenu l!, Skokie, Ill. 00070. ASEECO CORPORATION, B857 Weal Phone (312) 677-7800. Vertical carton. Th. following firm ••upport the Indu.try'. trade a_lation a. alloclat. m.m..... and/or a" Olympic Boulevard, Beverly Hills, DEFRANCISCI MACHINE CORPORA Ing equipment with \'olumetrlc ur California 90211 . Enllneers and man· TION, 46·45 Metropolitan Avenue, net weight Riling. Horizontal car ad •• rtl .... In the Macaroni Journal: ufacturers of complete .torage s y~ Brooklyn, N.Y. 11237. Full range 01 toners for long macaroni products. tern. for noodles, cut goods and spe_ automatic lines of machinery lor both See ad page oil. cialty Item.. Product Line. : Aseeco Ihort cut. and long goods Including NORTH DAKOTA MILL AND ELE CUTLER EGG PRODUCTS, INC. '12· overlappln, bucket Ult. (elevators), lasagna, Irom 500 to 5,000 lbs. Auto· TRIANGLE PACKAGE MACHINERY DURUM PRODUCTS VATOR, Grand Forks, North Dakota 30 Sed,ley Avenue, Philadelphia, Po. belt conveyol'I·sonltary, accumavey matlc long goods cutters, automatJ c CO .. 6655 W. Dlversey Avenue, Chi ADM MILLING CO .. Box 7001, Shaw· 58201. Manulacturen of Dunkol. 19140. Phone 215-228·5400. Packen ors, vibratory conveyors and scalp· .heet formers and noodle cutters. cagu, IlIlnoh 00635. Vertical Form, nee Mi n ion, Kansa. 60207. Manu No. 1 Semolina, Perfecto Durum and dI.tributors of frozen ell' and In, .creen., modular distribution . ys. Drying rooms. DIe washert, dry egg Fill, Seal Bag Machines with Auger facturers of Comet No. 1 Semolina, Oranular, Excello Fancy Durum ell .olidl. Procealnl plant: Indus· tems-vlbratory and belt, . electo feeders, hydraulic tube cleaners, and Filler. for s~ a so ning or sa :.tce mixes. Romalna DUNm Granular, Golden Patent Flour, Nodak Durum Patent trial Park ' Road, Abbeville. Altl. matic bin alorage system., aulomatic conveyort. Direct canning .preaders Vertical Form, Fill, Scal Bag Mo· Rio Fancy Durum Patent Flour, Pa Flour, Red River Durum Flour. and 38310. continuous blending sy.tem.. Serv for filling spagbetti at a pre.deter cblnes with Volumetrl:: Fillers for lenna Durum Patent Flour. See ad Tomahawk Durum Flour. General Ice.: En,lneerlng and plant layout for mined qUllntlty directly Into can• . Short Cuts. Vertical Form, Fill. Seal pale 11 . Sale. Offlce: Grand Forb (701) 772- complete macaroni plants (rom stor Sanitary, hose down, prelles. Conccn Bog Machines with Flexltron Net 4841 ; District ORlee In SUlIwater, HENNINGSEN FOODS, INC., 2 Cor· age to warehou.e. Supervl.lon and tric extrusion die.. Twenty.flve Weighers lor Short Culs and Noodles. Minnesota: Ray Wentz~1 (812) 439· porate Park Drlvf', White Plains, New InstallaUon of all equipment. See ad pound. per hour Laboralory Ex Gaubert Weigher, and Wrapp!! rs for AMBER MILLING DMSION. Farmen pa,e. 22-23. Long Cuts. Sale .. Offices: 361 Franklin Union Orain Tennlnal AuoclaUon. 6882: In Haworth, New Jersey: John York 10804. (914) 8&4-1000. Manurae:· truders. Pliot and production ex trudera for .nack foods and cereal!. Avenue, Nutley, New Jersey (201) 5t. Paul, Minnesota 55165. Telephone: Tobia (201) 384.3882: In LouilVlIle, turers of Free Flowln, Ell Yolk Kent \,.l ~ . ," r ro wl. Jone. (502) 834- SoUd., Free Flowln, Whole Ell Sol· See ad pages 8·7. 661·0829. 4500 Campus Drive, New Area Code 612, 040·9433. Manulactur port Beach, California (714) 5-16·6795. 4213: . ,;.. ., ' Gable• . Florida: Hany lib, Dehydrated Chicken, Beef, Ham DOTT. INGG. M., O. BRAIBANTI &; en of Venezia No. 1 Semolina, 1m 202 Calclla Drive, Santn Cruz, Cali· JX!:rla Durutn Granular, Cre.l,t Dur Baile) . . ' 448·7919. See pa,e 39. and Turkey produclJ. Sale. oRlee. In COMPANY, Largo To.canlnl I, MI HOSKINS COMPANY, P . O . each of the major citle. in the United lan, Italy. U.S.A. and Canada repre fornla (408) 426·5161. 6015 Atwlll urn FaRry Patent Flour, and Kubanka Box F, LibertYVille, 1I11nols 60048. Street, Hou ston, Texas (713) 665·BI3B. States, Western Europe, Japan, Mexl· sentative: WernerlLehara, Jnc., 80 Sale. representaUve. for: DeFranclscl Durum FJour. See ad paie 28. 86~5 West Dlversey Avenue, Chicago, co and South America. Technical a.· Ea.t 42nd Street, New York, N.Y. PEAVEY COMPANY FLOUR MILl.'!, Machinery Corp., manufacturers of Illinois (312) 889-0200. See ad page .I.tance avanable. Sample. .ent on 10017, and 3200 Fruit Ridge Avenue, Peavey Buildln" 730 - 2nd Avenue macaroni machines; Semco, manu .5. CONAORA, Kiewit Plaza, Omaha, Neb. reque.t. For information, contact: Grand Rapid., Mlchla:an -49504. Man. facturers 01 bulk flour handling: .y•. 6S131. ConAara, one of the country" South, Mlnneapoll., Mlnne.ota 5M02. John T. Hennln,.en, Roy N. Nevanl, ufacturers of completely autolnatic Manufacturera of Kin, Mlda. No. 1 terns: A.eeco, manufacturers of food Jarleal basle tood procenol'l, I. now Vito J. D'A,o.Uno. See ad on pa,e 47. Unes for producing lon" twisted and Semolina, Kin, Mlda. Dl.lrum Gran r.onveylng end storage equipment. millin, durum Iraui.r and durum .hort lood.. Production line. from Amerlcnn Sanitation Institute, a dl· PACKAGING Houn, For InfonnaUtJn for your rna: ular, Kin, Mlib. Dl.lrum Fancy Pat 5,000 to more than 200,000 pound. of ent Flour, Kubo Durum Fancy Patent vision of the HUl e' Co., . anitation SUPPLIES aronl, .p•• hetU and noodle nour In JULIUS OOLDafAN'S EGO CIT\', Rnlshed product per day. Pneumatic conlultant •. aredlen! needs, ('ontact Don GUbert, Flour, Unl' Durum Patent Flour, 8843 Shekell Road, Moorpark, Cali· nour handlin, sy.tem •. All type. of Sale. Mana,er, ConA,ra Durum Durambo L'urum Flour, Durum·Sayn fornia 93021, See .d on pa,e 43. .peclalty machine., includln, ravioli CLOUDSLEY COMPANY, 470 W. Product •. 402-348·8004. Blend :; jour. General Sale. ORlee: and tortelllni. Free con.ultln, .erv· MICRODRY CORP., 3111 Fostoria Way, Northland Road, Cincinnati. Ohio Mln!".eapoll. . Robert H. Cromwell, 45240. Flexible packaging converters. Ice for factory layouts and engineer San Ramon, California 04583. Multi Call 825.4800, Area 513. Mr. Howard V~ce Pre.ldent, Durum Sale. (612) MONARK EGG CORPORATION, 60 1 In,. See ad pages 18-19. .Iege drylng.pasleurlzlng using GENERAL FOODS, I,leheart Mill J . Maue. 370-7840. DI,trict oRlee In New York: Ea, t Third Street, KafllU City. MI ~ mlcrow!\ve techniques now proven Operation. P.O. Box 1128, Pendleton, Gerald P. Marron (814) 884-8773. 01. .ourl 64106. (818) 412·1970. A Dlvlslu' with nearly all type. of pasta. Enor Ore. 97801. Milled products. Mr. Dan trlct offtce In Chlca,o: WilUllm H. of Stralford of Texu, Hou.lol mous . avlngs In energy, . pace and DIAMOND PACKAGING PRODUCTS H. Breland. Grady (312) 831-2700. See pa,e 28·27. ZAMBONI, Via Isonzo Calalecchlo, time. See ad on paRe O. Manufacturel'l of all Dried and Fn Bolo,na, Italy. U.S.A. and Canadian DIVISION, Diamond Internntlonnl zen E'I Products, Including Whol representative, Werner Lehara, Inc., Corporation, 733 Third Avenue, New GENERAL MILLS. INC .• Sperry Divi E'I Solid., Ell Yolk Solid., and Ell 80 Elllt 42nd Street, New York, New York, N. Y. 10017. Creators and pro sion. Bakery Flour Salea, We.tern White Solid.. Dark color availabl, ducers of multl·color labels, loldlnu: SEABOARD ALLIED MILLING York 10017, and 3200 Fruit Rld,c DIES Re,lon, P.O. Box 10·730. Palo Alto, Main omce in Kanaa. City. Faclllth Avenue, Grand Rapid., Mlchlson cartons and other packaging materi CORP., P.O. Box 18148, Kansa, City, located In Mluourl, KaRIn an D. MALDARI &; SONS, INC., 557 Third CaUtoml. 94303. Manuracturen Bnd 49.504. Manufacturel'l or colling mao al!: polnt·or·purchase displays, out dl.trlbuton or Royal and Golden Mo. 84141. Milled products. Mr. R. O. Texu. Avenue, Brooklyn, N.Y. 11215. Phone: Myers. chines, ravloU machine., neltln, mao door posters. booklets, folders, bon Durum Gl1Inu l ll"~ ; Sperry Macaroni 212·490 ·3555. Man'.1 facturer of Extru ners and other advertising materials. chIne •. Cartonln" wel'hlng nnd bag sion Die. only. See ad page 25. Flourj Durella Semolina No. Ij Exal· packln, machine •. Sale. office. In 28 principal clUe. offer to and Santa Durum ClearL NATIONAL EGG PRODUCTS COil nationwide package design service PORAnON. P.O. Box 33B, Soch GUIDO TANZI, INC .• 6017 Milwaukee and marketing conllultatlon. Nine EGGS Circle, (nor,la 30278. Phone: (404 Avenue, Niles, Illinol. 60048. Phone: manufaclurlng pl ants are strategical· INTERNATIONAL MULTIFOODS m ·3345. BUHLER-MIAG, INC., 8925 Wayzata (312) 647-9030. Manufacturers of all BALLAS EGG PRODUCTS CORPO. ly located coast to coast. See ad In· CORP., Durum Product Divl.lon, Boulevard, Mlnneapoll., Minnesota type. of die •. SpeclnUst. In tenon .Ide Back Cover. 1200 lnve. ton Bulldlnl, MlnneapoUt. RATION, fO North Second Street, 5S428. Plannln, and en,lnt'erlnl of die ... See ad page 37. Mlnne.ota 65402. Manufacturers of Zane. vllle. Ohio 43701. Sale. offiee in WILLIAM H. OLDACH, INC., P.O. Bo, complete macaroni factorle •. consult· D:Jreli Egg Noodle Mix. Como No. 1 New York City. Packers of pa.teu 337, Flourtown, Pennsylvania 19031 Inl .ervlce. Manufacturer.. of maca FAUST PACKAGING CORPOIIA· Semolina, Capital Durum Granular, rized frozen and .pray Ilried hl,h Packers and dlttributon of frozel ' roni preJle., spreaders, continuous TION, 145 Oval Drive, Central islip. Capital Fancy Durum Patent, Ravena calor yolk. for the noodle trade. and dried ell product •. dryers for ahort lood., noodles, 10nR PACKAGING N.Y. 11722. Creators and manufac· Durum Patent, BernD Durum Ftnt good. and twisted good., automatic turers of multi-color cartons and pro. Clear and Naple. Durum Second accumulators for .hort, 1(011. ;;,oods EQUIPMENT motional material ror macaronl·noo Clear. Durell (TM). Genenl oRlce. V. JIIS. BENINCASA COMPANY, 7 MILTON G. WALDBAUM COMPANY, and noodle .. die c1eanerJ, laboratory AMACO, INC., 2001 West Peterson die product. and froz en fo ods. Re In Mlnneapoll'j aale. oRlce. in New Main Street, P.O. Box 270, Zanu Wakefteld, Nebruka 88784. Phon~ : equipment. Complete n'JUr and Itmo A~C:I.ue, Chicago, IIJlnol. 88845. De cently moved from Brooklyn . . . York . nd Chica,o. Principal durum ville, Ohio 43701. Packers of freah. 402-278-2211. Dried whole eu.. Dried Una bulk handlin, . y.tem.. Sales .IRnen a"I! dl.trlbutors of all type! of now localed In a new, modern ont.!· mill. In Baldwln.v1lle, New York, frozen and dried ell produclJ. W,h yoUu (color tpee1fied)j froun wholc office. at 5BO Sylvan Avenu:, Engle· weighing, bag-making, flllln, and 6tOry building, centrally located In and st. Paul, Mlnne.ola. See ad on color yoUu available. PlanlJ In Bar ell' (color apeclfled): frozen yolk. wood Clift .. , New Jerlley 07832; phone cartonlng equipment for all branches Suffolk County, Lon;!: Island, oft exit Back Cover. tow, Florida; and Farina, JUinois. (color .pecifted). (201) 871-0010, and Buhler·Mla. Can· of the macaroni trade. THE MACARONI JOURNAl. ' W , 67 of the Long hland Expressway, AeCOMPANIMENTS durum closer to $2. How old and ReI .' Dnd ten minutes away from Mc crop value. come tOllether presents Arthur AJrport. All those coming to LAWRY'S FOODS, INC., 1568 San Fer. real challenle to those who are e); New York are cordlaUy invited to nando Road,· Los Angelel. California pected to carry lnventorlel to assure a' visit us. 90065 and 1936 Wolt Road, Del adequate supply of wheat products 10 Plaines, UUno11 60018. Manufacturen the consumer In our competitive mal Solve your • of Lawry'l Spalhettl Sauce Mix. keUn, system. FIBREBOARD CORPORATION, 55 Goulalh Seasoning MI", Chill Mix, Francisco Street, SDn Francisco, Ca1l BeeC Stew Mix. Tartar Sauce MIx, Acreage WenUoM could chang. • fornla 94133. Eastern Sales Office: Seafood Cocktail Sauce Mix, Taco checking 560 Sylvan Avenue, Englewood Cliffs, Seasoning Mix, Enchilada Sauce As we look at new crop spring wheul New Jersey 07632. RoslOtU Salea Mix, Seasoned Salt, Seasoned Pepper, and durum prospecta, a number uf group of Fibreboard Corporation spe Garlic Spread, Spanish RIce Season· Interesting facton can affect current planting Intentions sl,nlftcantly: cializes In the manufacture of folding Ina: Mix, liquid dreuLnas, dl')' lalad problem NEW cartont for the macaronL and frozen dressing mixes, ,ravy·sauce mini, • Availability of fert1!lzer is sup food industry. Manufacturing Capa and dip mlxea. posedly down over 40%. Will the pro bilities: Larae, modern plants located ducer use what he has on leu acre. to on both East and West Coasts. They be seeded to maximize yields and re offer extenalve lItholraphlc capabl1l. duce harvestin, costs and fuel con. ties lncludtn, combination fonn run•. FORTIFICATION lumptlon7 Die-cutting, windowln. machines and MERCK &: COMl'At¥l", INC., Merck e WJIl price relationships at plant. .peela) finishes back up major print In, time be more favorable for malt· In, equipment. FIbreboard', position Chemical DlviJlon, Rahway, New Jersey 07065. SupplJers of regular and In, barley, IUllar beets, potatoel. sun. aa Jarlest west coast paperboard pro Rowen, and feed ,rains, and reduce NO-CHECK ducer Buure. adequate lupply of CUllom vitamin mlxtu~s to millers for Inclusion In aemollna and flour lome of the Intended dlvenlon to In board to all plantl. Sp~lal Finishes: creased wheat acreale7 Glo" coaUng. waxIng. embossln,. mixes. Sales Ob.'cel: Teterboro, New DIES metallic Jeaf ltampinl, pre.appUed Jersey; Chicago, Illinois; Lot: Angele .. • How wlll moisture and weather With or without T."on~ odhellves. Mechanical Packaling California. conditions Inftuence the farmer when Systems: In· depth engineering Bnaly. the time for decision comel, and what about the aval1ablUty and COllt or seed? III to help anure you of the mosl VI'l'AMINS, INC., 401 North Michllan efficient packaging Iystem In your Awnue, ehlcalo, Illlnois 60611. • What will the world picture be for plant. Tha II followed up by con· Pht'ne: 312·527·9400. Manufacturers wheat and prlclnl policies of other lInuin, servIce by our enlineen. of I.mrichment Ingredientl UJed by countrle.... parUcularly Canada-and Packallng Design: Professional de. macaroni manufacturen and flour w11l the present IUspenslon or Import sllnen experienced In the pasta and millen. Also manufacturen of pro. quat .. be extended beyond June 30th? related Indultrici are available for tein supplementl Including defatted your packaging need .. whetlt lIenn and milk proteins of Nw Hparat. whlma, from fact high biological value. Sales represen. Well, we all have many Imponder tallves: Ealt, Louis A. Viviano. Jr., ables to consider. We mwtn', mak ' PARAMOUNT PACKAGING CORP., P.O. Box 374, Plainfield, N.J. 07061, Oak Avenue, Chalfont, Pa. 18914 major commltmentl on whimsic: DIE (201)754·9031: Midwest, Jack W. rumors or reports, yet we must reol (215) 822·2911. Converters of ftexlblc Rogen, Chicago, Illinois 60611 (312) packaging. positively and quickly to Importsl l 527.0400: West, Fala Salel Company, Infonnatlon from relJable 10UrceS. 1 • Inc., P.O. Box 7332, Lonl Beach, Call. do thl. we must fonnulate plans wi' , fornla 90807, (213) 639·3500; and Fala "hest alternative." If advene Jnfo PACIFIC INLAND CONTAINER Sales Company, Inc., North, 9~0 Tas. matlon develops. Manallna: any acU' CORP., P.O. Box 565, Newark, Cali· man Drive, #554, Sunnyvale, Call. Uy In the aeri·buslneu wiU requil fornla 94560. Corrugated containers. fomla 94088, (408) 734·2422. coura,e, conviction, fiexlblHty an Mr. Ernest GuptUl. faith In the months to come. We wi continue to live with volatile market see our plans confounded by ahorl (Continued from palle 30) agel, boycottl, strikes, Rood., poL ' SERVICES service, lon, delays In procurina: equlr oC wheat, not includinl new crop har ment and ,upplles, 1I0vemment control.' . BROWN PHARMACEUTICAL CO., vest In the Southwelt. I suspect It rallonIna: of some sorta, and our OW II INC., 2500 Welt Sixth Street, Lo. may be closer to the former figure. Anlelel. Calif. 90057, manuCacturen but much depends on avallabllJty or frustrations. of Hellogen DI·atomlc Iodine Stabl· transportation-rate of exportJ-energy Have we, 81 Americanl, becom~ lIzer. See ad page 49. cri.is-defermentl of existing export Ipolled by our hla:h ltandard of J1vluJ! commitmenls-and all of the other Cac and taken for ,ranted that all of the ton belnl touted, includln, weather. colnvenlences and comfortl could con JACOBS-WINSTON LABORATORWI, Inn,.. Pc.M tinue forever7 PerhaPi we have, and INC., 166 Chamben StrHt. New In futunI challenge we may never a,ain lee thln.. return York. N.Y. 10017. ConlUltln, and an· Total new crop wheat eltlmatel leem to the way they were. Perbapi we will . alyUcal chembtl: aanltlUon conaul· to be In the 2-2.1 billion bushel range. be more lrateful for _a little Jeu for tantl: new product development: Thll I. encouragln, to the IUpply prob labelln, and packagtnl adviJon: pel· lem, and II reRected by InvefH cllT)' ouraelvel and work harder to provide tlcIde, bacterloIollcai and nutrIUonal to new crop wheat futurel of 40--70 a little more for othen.· onalysl •. See od pale 17. centl currently, and in the cue of 36 TIts MACARONI JOUIH~L , C.ntennlal C.I.bratlon The home or the mosl modern durum ." mill In the nation, North Dakota Mill, Is located In Grand Forks, North Da SPAGHEITI Pie kota. This year Grand Forks It having their Centennial Celebration, with Centennial Week from June 23 to June 6 ounces spaghetti 29. The theme of the Centennial Is 2 tbsp. butter or margarine ''They Came To Slay," It Is particu V3 cup grated parmesan cheese larly applicable to the North Dakota 2 well·beaten eggs M1I1. a. the Mill had an important im 1 pound ground beef or bulk pact on the economy of the area durin, pork sausage the past century. 'h cup chopped onion The history of the North Dakota Mill 'I. cup chopped green pepper i, interwoven with the history of Grand 1 a-ounce can (1 cup) tomatoes, Fork,. Grand Forks I, located at the cut up "'ork," of the Red Lake River and the merchandlllnl, new product develop Gooch Openl Quollty 1 a-ounce can tomato paste Red River ot the north. U', Juat ninety Control Lab ment and In buyin, and selllni com mUe. south of Canada on fertile ro111n, panle. alUed to the macaroni Jndultry. 1 teaspoon sugar plaint. A new quality control laboratory for 1 tsp. dried oregano, crushed the Gooch .ublldlane. of Archer 'h tsp. garlic salt In July of 1971 a rallnl fire de,trayed Daniell Midland Co., Decatur, Ill., I. Con Alra launCH lack a larac portion of the North Dakota now In lull operation at Lincoln, It wa. COMara, Inc. JI polled to I1bounrt 1 cup (6 ounces) cottage cheese MUI, with damage In the million. of announced by officen of the companle •• back" after .u.talnlnl a net lou of 'h cup (2 ounces) shredded dollan. It took el,hteen month. to re ",233.128 for the tint half of the 1074 mozzarella cheese build the Mill, with January 31, 1072 The new laboratory facUltie. adja cent to the Goocl, pl.nll In Uncoln wJll ftJcal year, J . Allan Mactier, pre.ldenl. becomlnl a .llnlftcant mllel!one In Mlll aid In mId-February. hlltory u It reopened alone of the serve Gooch MUllnl " Elentor Co., Cook the spaghetlt according Gooch Feed Mill Corp., and Gooch He Aid the company would .how a to package directions ; drain mOlt modem Iraln procenlnl faclliliel pro"t for the second halt and hal the In the nation. Food., 1m (should have about 3'1. cups potential for ,9 million in eamln,. In The laboratory nearly triples space spaghetti). Stir butt.r or AduaU. Two N11h available for analy.l. of Incomlnl raw flICIII 1975, compared with ,e.l million In 1073. Mr. Mactler explained that margarine Into hot spaghettI. A multi-faceted operaUon, the North malerlal. and verlfyln. quality and Stir In parmesan cheese and pedonnance of ftnllhed produclL ConAlra wa. caulht with hlah-prlced Dakota MllIlJ actually two mill .. oper feed Inaredlenll In the wlldly .wlng· eggs. Form spaghetti mixture aUnl .Imultaneoully Iide by .Ide. One ADM-Gooch oflklalt at the operonl Inllraln market and it tumed out thnl ceremonle. were Don.ld D. Walker, The reCipe Into a "crust" In a buttered 1()" II for the mllllni of hard .pnnl wheat the InlredJent cost, could not be re for baklnl nour or for the mllllni of preaJdent ot ADM; H. D. (Joe) Hale, Inch pie plate. covered In semn, price. of tlnl.ht'd In skillet, cook ground beef durum flour; the other Innd. durum pre.ldent of ADM Millin, Co.; Paul producll. Dabue, manaler, Gooch MlIllnl; Har or pork sausage, onion, and wheat Inlo lemolina, which 1. uled for Mr. MacUer made reference to COli ' the maklnl of macaroni product• . old Wendt, pre.ldent, Gooch Fooc:iJ, hunler. green pepper till vegetables are Inc.; M. R. Ellhmy and Rou Zumwalt, Aara'. ability to "bounce back." ill North Dakota produce. about ~';\ of 1987, he pointed out, the company hi' I tender and meat Is browned , the durum wheat used In the macaroni Gooch Feed Mill Corp" and Jerry Wan.. This Is a species of housewife who likes Drain off excess fat. Stir In director of quality c>1il \rol for the new , lean year. eamlnl only $530.000. Tk ' and noodle Indu.try, and hu extensive laboratory. tollow!nl year, on .ale. of tus mlllio . to stretch her budget. With today's high undrained tomatoes, tomato acreale devoted to other .mall lraln ConAlra earned better than $4 mllllo . meat prices, she Is using more and more paste, sugar, oregano, and crops, beels, potatoe. , IUnnowers "A complete ran(,1 cl te.la J. beinl CurnmUy, the company" sale. are 1 .U'lf conducted to auure Jlunty and quality macaroni, noodles and spaghetti ••• garlic salt. Heat through. and other crop •. U'. a land of aunshlne, the $eOO-mllllon brackeL and sha looks for quality In Ihsse prod· " with warm lummer day. and cool, com of food and tced product. proeeued Spread cottage cheese over IC11ll". Opo_ fortable nlaht•. throu,h the several Gooch plan.... " Mr. ucts. You'll find her reaching for your bottom of spaghetti "crust." Hale ..Id , In noUnI that the f,cJUly Js Hefemnl to flour mllUnl operatiol productslf you start with durum from Fill "pie" with tomato mixture. North Dakotans have a hertta,e of capable ot semnl the broad need. of Mr. Macl1er pointed out that the cor. hard work, honelty and trlendlineu. the North Dakota Mill. Ask for Durakota Bake, uncovered, In 350 oven the entire Gooch procelllni complex. p.ny made lonl ran,e wheat commi No. 1 SemOlina, Perfecto Durum Granu· for 20 minutes. Sprinkle the You'll enjoy a vl.lt to North Dakota "We now have complete modem faclll menll. ''We were tully covered 81 1 lar or EKcelio Fancy Durum Patent mozzarella cheese atop. Bake 5 this ,ummer, where people live close tie. and hllhly trained penonnel to carefully hedaed, and our flour bu.lnc to the .ky. The .unn.e. and .unlets control and develop our many products wa. very profitable," he old. ''TI. · Flour. And If you're a reCipe hunter, minutes longer or till cheese are .pectacular. The air 11 clean ano ran,lnl from Oour, mixe., com prod trouble WII teed. In,redlentJ." here's one lor you: melts. Makes 6 servings. fresh. pollution free. You'll enjoy see uct. and pa.ta to convenience foods." Inl the va.t acreaae. devoted to grahl, Mr. Mactler al.o poJnted out th"t the wide open . paces. and meeUn, the ConAlta is In a better eamIn.. PO ~ l' friendly people...... nt tlon than In the pa.t few yean bl" Con.u tniiI caUte an exlen.lve prosram that In· Ihe durum D80Dle Your vllit to North Dakota will not Charles C. Ronotti, Pre.ldent, Ros- eluded plant construction and acqulsi· be complete without a tour of the .ottl Con.ultanll Alsoclate•• Inc. and tlon. ha. been completed. "We won't North Dakota MUl at Orand Fork•. 'UCCCIIOfi to Ronottl Lltholraph Cor- hIVe major plant .tart-up co.ta to con We can .how you the proctl.lna of the poratlon, haa announced the Openlnl tend with any more," he aald. Mr. Mac· tlnell aemollna, durum ftour and bak of hi. new offlcea. The new location Ja tier pointed out that In the palt seven Inl nour In our modernized mill. Viall 2083 Center Avenue, Fort Lee, New yeara, ConAara e.tablJJhed 12 of III 21 the "birthplace" of Ireat macaroni, Jeney 07024. Telephone.: (201) H4. lraln mlilln, planta, 22 ot III U teed NORTH DAKOTA MILL noodle and bakery producll. Vlult 1072 " 3. m.nufacturin. units, four of III aeven Grand Fori,", North Dakota 58201 North Dakota thl. yearl Charle. C. RollOtU I. operatinl I • boiler complexet and nine at III J3 Pho"e (701) 772·4641 con.ultlnl bu.lnell•• peclaUzln,ln mar- ,roc:ery product. ladUlIe.. ketln" IIle. promotion, packalln" " 38 THa MACA.ONI JOURNAl. 1974 39 '. sa; G Maritato on Macaroni EnterpriIH, Inc" and H!ckoTY Farma .' owna the remalnlnl 20 per cent. HEN Gerald Maritato was grow The company'a bakery mlx bUltness Clybourn UpS efficiency W ing up he ate pasta as If It were In Canada expanded durinl the year candy. with the acqul.attlon by Robin Hood "There were days when he ate maca Multlfooda of the Joe Lowe Co. 01 of packaging macaroni roni for breakfast," recalled Sal Marl Toronto, a bakery mix and equipment toto, vice president for durum product. bUllnen, and McKenzie-Stephenson for International Multlroods and Ger Ltd., a baklnl Ingredients and. lupplles with sauce-mix pouch. old'. father. dl.atributlon Iy_tern. Now Gerald Is 19 years old and a Last September MulUfooda entered freshman In college. But what does he the Ileak and seafood rellaurant bUll ask for when he comes home from cul nen wl\.il the openln, of T. Butcher lege? "You guessed It," the elder Marl. block, a prototype restaurant located In tato laid knowingly. "Maca ron!." the MlnneapoUI luburb of Burnsville, The reltaurant operatel al part of the Young Maritato isn't the only one company's fait food and reataurant dl· a.klna: for pasta product. these day •. vWon, which alao operate. 38 Bveden American conaumpUon of macaroni House Imorgllbord reltauranla and product. approached two billion pound. Sal M.rit.t. more than 400 Mister Donut ahOPI tn Jut year-which makes annual per the United Statea, Canada, Japan and capita conlUmption of 9 pound. no Mexico. Jonler a dream mark. With many noodle mix. Durell I. a blend of top American. usln. macaroni praduda 8S quality durum nO:lr and ell solIdi. The The company'l newell dlvlslon, dec manufacturer Jull adds water to Duren flavorful budlet·.tr1!tch~n, conaump orative aC'Cf:uories, haa alao been ex tlon of such product. last year wal and blends to make noodle mix. Be pandlnl. Early thia year MultlfoodJ ac· about 14 per cent above the previous Iide. Irnprovinl emcleney, Duren quired Nadler lJahtlnl Corp., Wil year. ellmlnatel 18nltatlon problema and me loughby, Ohio, and Borlhese art ac chanical dlmcultlea In mIxing ftour and ~lIOrie., Galtheraburl, Md. A recent lurvey by Home TelUnl egl lolld•. Inltltute, a leadinl consumer research William O. Philllpl, MulUfood.' board orlanlzatlon, showed that U.S. fllml "Industry acceptance hat been very chalnnan, haa Itated that the company lIel are buylnl considerably Ie .. fresh 10od," Maritllto laid, "and we look for expects ..lei of over $72~ million for meat and poultry than they did last Increaled demand for the product as the filcal year which ended Feb. 28. lummer, and Inetend are servinl more Ichooll and other InltltutIons move Sales 18lt year totaled $528 million. saiadl, cereals and pasta dishes. more towprd these nourilhlng b1endl." Food of tM Futur. World Mulcet Th. Whlat Situatian Pouch flld II po,llIve. ;. With the opening of new market. In piddle whl.1 Inllke dlllvirl Maritato aay. he believes that pasta Published by products may very well develop Into such placel al Red China and RUllla, pouchel 10 IIIt-tllY convlyor Economic Rtstorch Strvlce whIch 10lda dlop apoull. the food of the future. the demand for durum has accelerated Pouch .. In drop lpoullllnlf., beyond expectation., "We nre dl.cover U.S. DtpMlmtnt 0/ Agriculture, convlyor II.velln lin. Ind In "We've leen the last of low-cost nour Inl that when It cornel to durum we February, 1974 lime with Cllloni for lmoolh. and cereal product.," he said, notinl now are competing with the world," IUfl pouch In!lnlon. The that even traditionally low..rost semo A record pace of exporta and pros· enllra Clrlonlng ploce .. 'I Marlhlto nld. Iynchronlled with your pouch lina hal tripled In price In the last seven pect. of extremely amall wheat Itock ~ yean. "But when you compare It with Delpite the con~m over the avaU fO l m.f J~ '''11 mlchln ... ability of wheal, Maritato 18ld he be UU. Iprinl have puahed wheat price other food., you w11l be hard-pressed at the fann to rrcord levels. to come up with anythlnl as 100d tnlt lieve. that "If you'll pay tor it, you'll Clybourn tackled the proJect from an Surely Is built-In with controls lor inl and as nourishlnl at a comparable aet it." With the price of mOlt goodJ Mid-month farm pricel averllet overview of ttle entire packag ing No.Pouch/Sklp.Carton-and·FIII and COlt," he added. hoverlnl around record level., people $2.47 in July, the peak of harveat, thel line. Operating elliciency could be No-Carton/Sklp-Pouch-and·FIII. are goinl to buy those productl that advanc:td aharply to ".62 in Septem optimized by synchronizing the He allo pointed out that althoulh ber. They eued somewhat durin. tho Carton discharge Is In-/lne. The orrer them the mOlt for the money, he volumetric filler, cartoner, pouch Clybourn C71eatures Include a high Americans spend under 20 per cent of ..Id. "And we firmly believe that pasta fal1, but moved up alain In Decembel feeder. and the pouch form-liIl-seal speed carton leed with 8 positive their disposable Income on food, clti is the product people are going to look and early January, topping $'. For Ihl' lenl of other developed countries must machines Into one continuous, reopener: a Nordson \'1I4-gun hot toward. leason. fann pricea aro Ilkely to aver· harmonious system . spend between 3!i and 40 per cent. age around $3.90 per bUlhel, up from melt system: an adJustable 7-cup MulUfooda Orowl volumetric flllor; and 8 rotary deboss ,1,76 In 1972·73, The demand for pasta products hal A Clybourn Model C7 continuous coder. pUlhed many milia to their production Multltoodl' commitment to growth Exporta during July-De~mber tot· Vertical Carloner with Volumetric Filler limits. (Maritato said that MulUfoodl' In the pallo area hal been matehed by and Pouch Feed Attachment was the But the C71s only one 01 the many aled a record 737,000,000 bUlhela, 47'.t macaroni cartonlng machines In the three durum mUll have been produc declslonl to grow i.l leveral areal al above a year earlier, renectlng heavy anawer. Verr.atillty was bul1t-In to Ina: at capacity for some t1one.) well. handle five sizes of fills for elbow and Clybourn IIno. Wrlle for brochure earlY-lellOn buy!nl. .... , pace has SB-CMC 1010 which describes the full To assure hllh quality product., the Within the lalt year, for example, eased In recent week. L~ .• ls expected noodle macaroni Into Inleslation-proof line of Clyboum Eq -~ company allo hal been replacinl lOme the company entered Into a joint ven to remaIn moderate for the relt of the end selll cartons. of it. older mUllnl equipment, he aald. ture with Hickory Farml of Ohio to sealon. Fuel Ihorlagea pale a threat Vartlcal C.rlone", • Carton range hom 2- x :y~" x 4V4- "We deftnltely feel the pasta Industry operate a chain of franchised Hickory to mantlme trade. But 11 ahipments upto8V~" x3V~" x 11V4". Pouch is on the rbe. and we are committed to Farml IPfflalty cheese Itores In Mln conUnue to move near the average of meetlnl the need. of our customers," nelota, North Dakota, South Dakota. recent weeki, the 1,200,000,000 bUlhel range to V4" smaller than carton dimensions, Continuous operation he laid. Iowa, Nf:braska and Oklahoma. toW outlo eaUmated for 1973-74 will ~ ~ CLYBOURN MACHINE DIVISION ,Ull be lul/Illod, ' with p031t1ve handling provides One area In which MulUfoodJ looks MulUfoodl ownl 80 per ~nt of the reliable variable speed control for .tronl ItQwth is In il. Durell joint venture company. known as Food (Continued on pale 42) up to 150 cartons per minute. ~ ~~::..":'.':' ... .11-. . I0Il11 40 niB MACARONI JOUlNAL , .' The Wheat Situation thll year. IndlcaUons that export. could of reaearch fundi wnlch would ho\!· Three million pampered hens promise you (Continued (rom pa,e 40) be 10 lar,e II to endanler dumesUe aeriou.ly curtailed durum and othe suppllel have worried durum proceuors small .raln prolramt. Whether lh· Domestic use hu not been quite as from the start. At the ..me time. do· Prelldent's 1975 budlet will be mOl strona: .1 la.t season. The Increase In n:e.t1c food demand haa strenathened leneroua In provldln. Hnanclal IUPPOI the mOlt in 'laid to order' qualityl wheat prices has far oubtrlpped the as consumers have substituted pasta Is hl.hly .peculatlve. 11 will be nece ~ price rile In teed gralnl, .Iowln. down producll for more expenl lve foods. aary to watch closely the bud,et break · dome.tlc wheat feedina:. However, food Consequently, July.December dis· down and work to obto.ln neceasar',' ulBle 11 expected to pick up as the appearance was heavy. With reported dollars to maintain satisfactory resepnil relatively high price. of other tood. usale at around 45,000,000 bushels. progress. appear to be halUng the downtrend stock. were pulled down to 72,000,000 The 1973 wheat Item rust lurvey hlis In per capita consumption of wheat. bushels by January 1. Food use was shown that rust resistance In cammer· Althouah total ule wl1l ease during about 12% above July·December 1972 clal durum varletlel Is hllhly effective. January-June, for the lealon It II ex althoulh exports la.,ed .ome. Evaluatln. rult rellstance Is becoming pected to exceed the croP. caullng old Increaalnlly com\llex since more atten· crop .locka to plummet next July to kond HaU BltCmlll tlon mUlt be .Iven to the ,enetic com· 178.000,000 bu. heb. This would be til!) In contra.t to the other four claues ponentl that control rellstance. These IeCOnd year In a row that stocks hlwc of wheat, January.June will be a stronl etrorb are somewhat nlore complicated been cut In half. Supplies of 1974 -l.'rop lel\lOn for durum. Substantial quanti· In today's hllhly re.lstant commercial durum varieties and experimental wheat harvested in June should efWl ties hIVe yet to be exported. On Janu the preuurel on what is .hapln, up I S ary 20 thll amounted \0 61,50G,ODO breedlnl lInel which reduces opportu the .mallest carryover In 27 yean. In buaheb: 21.800,000 to identified roun· nity for adequate comparison •. ,ddlUon•• ome purt:huu of leTS-crop t"eSi 18,800,000 to unidentified coun· WlnJ., Iner.... Program wheat for export have been deferTed Iri.~ The Crop Quality Council sponsored and quotas on U.s. Import. of wheat The hllh level of retail meat prices Mexican winter seed Incre ..~ of durum. have been temporarily lifted. wlU maintain conaumption of puta spnn. wheat and barley breedlnl lines lIocard C.... PncIIcted product. over the next few months. Strona durum prices and the Inability has now come of ale with tha seeding of the 21st consecutive nursery last For the second year In a row, U.S. to obtain lemolina have encouraled use October. Thll pl'olram has been wheat ,rowen are l1kely to produce a of farina In lOme lines of pasta prod. ex· tremely etrective In jpeedlnl durum .. e· record crop. Wlnter wheat producen ucts. Thus, the data on semolina pro· seeded 18% more acrea,e and sprlnl ductlon do not fully point out the ex· search, mlkin. new varieties available Egg City's California plont offers the latest in scientifl:, controlled production. wheat &r0wen plan to put in 21}% more pected Increase In pasta consumption. sooner to lrowers and the macaroni Industry. All present commencal U.S. for 1974. If the .70,000,000 planted acres Wllh disappearance expected to are real1zed and ylel!!' are near trend, durums now lrown, and the three new Quality conscious buyers everywhere can always count on special blends of frozen Iharply exceed the 1973 crop, July 1 varieties released by North Dakota 111 a record 1974 crop of 2,100,000,000 durum stocks will likely be cut to only eggs, sugared or salt yolks, and NEPA Colors to meet your specifications (including bushels could resUIL This would com· 1973, were flrat Increased In Mexico. around a third of their 1973 level. Nor· The 1973-74 nursery which will bl' pare with .I, 700,000,OOG bushels lut mally the durum harvest doesn't start NEPA 3 or 4). year. harvested In April Includes nearly 6,00U until mld.Aulust and wrapa up in Sep· experimental durum lines. Au umlnl nonnal world crop condl· tember. Thus. stocks on July 1 will All products are packed Salmonella-free, tions in 1974, export demand rould have to carry the durum trade until the The new durum varieties, Botno weaken Il,nlRcanUy in 1974-76. U.S. new crop becomes available. BUlby and Crolby Nleased in 1973. Q.M.C. approved and U.s.DA Inspected. exportl are projected to drop to around alonl with Ward, relealed in 1972, an· I,OOO,OOO,OOG bushel.. while domestic Rolette, have shown yield advantale u.e II expected to be about the same Crop Quality Council RepoJt of 10·10~ over Leedl. Such yield In And now . . . newly installed: crelJeJ will help durum rompete favol In JWJ3-74. A MODERN EGG WHITE DRYER .s by Vance!' Y . Goodltllow. Presldtnt ably for acrea,e with hllh yJeldln With demand projected to tum down· Malnlalnin. stron. durum retearch drawf bread wheat .. to meet your requirements. ward and a record crop In protpect, pro,ramt at North Dakota Stale Unl· carryover by the summer of 1976 could TodlY's concem over prices and sup verslty and the USDA recelvea con· pllea demonstnte, the contlnuln. nee more th.n double, rialnl to around tlnued emphalla by the Crop Quality "SG,GOO,OOO bUlhels. Thus. price. m.y for dependable production of durun Councl1. Research money Is very IIlht and other food cropa now and In thl weaken somewhat as the 1974-70 crop and a hard Hlht Is ahead to obtain the FOR INFORMATION year prolrelSe• . futUre. The NMMA', 10n.·Ume supper: neceuary funds for cereal crop reo or our etrorts hal allnlHcanUy helpet. ---- search. This Is lronle at a time when In the development of new durun: about year-round shipments Durum Situation malntaln!n. crop production capablll· varieties with Improved quality, yield throughout the U.S., ties and food supplies was never und reilitanee to rusl. Demand for durum hal been vigor. ,reater. NelotiatioRl with federal and OUI both at home and abroad. Early stale omclals for research lupport are CALL or WRITE to Indicator. showed export sales .0 larle almolt .. delicate as those Involved In Stack. of Potatoel Down .s to endan,er dome.tlc aupplle •. Do obtalnln. a cease·fire. me.lIe food use has Itrenlthened, too. Storale stockl of Irish potatoea for PriceD lOared to over $9 per bu.hel in f'\mcb a ...ond all uses held by lrowers, local dealers AUlu.t before retteaUn,. Stockl this The Crop Quality Council waa auc· and proeeuors In fall producUon areal JuliU4 Cj,,/lman'4 of Jan. I totaled 128,88G,OOO cwtJ., com summer will likely drop to around «uful In helpln. to reatore $13.6 mil· WORLD fAMOUS FOR RESEARCH AND QUALITY 10,000,000 bu.heb. Fanner Inlention. in lion of federal fundi for atate alrlcu1- pared with 134,320,000 a year earlier, a January Indicated a 47~ increase In tural experiment staUona. Had. these reducUon or 4~, the Department or durum acreale for 1974. budlat cull not been re.tored for 1874- AlrlC'Ulture ..lei . At \he "art of lWJ2. or our representatives The durum Indult.ry hu been buf· North Dakota State Unlven.ity, as an potato .tocks were 101,400,000 cwl.l. Telephone: (805) 529·2331 feted from several demand direction. example, would hIVe lost about $200,000 42 , * 5 , rr EXPORT UP-DATE by William R. Goodall, Vic,. , ...Idlnt, Contlnontal Groin Company, "'ow York City THANK YOU lor Inviting me to par among government. of the world to ticipate In your meetina:. pursue expanllonhtlc fl.cal and mone My 8ulgnment is to update your In tary polities in the hope that this wi1l formation on the International acene produce real Income growth. If you, as with particular reference to exportc. oblerverl in the monthl ahead, per ceive that ,the government. of the world In dolng.a, J would like to make two are )ollng their battle to IUltaln ,rowth aUlhlly opinionated leneraUzatlonl on In real Income, then you can In my price levels and demand levell. Theae opinion correctly realOn that the total lenerallzatlona 1 believe wUl put you In ablOlute demand for gralnl can dra~ the rflht frame of I't!terenee to consider maUcally reverse Its course thereafter. today'. export market. PopulaUon growth not withstanding. World PrIca Btruchue In other worda. the proceu of the last two years can reverse ltaelt. The tint ,eneral1zaUon concern. the Immediate situation. It I. that the Tha NWDban QIUDI world price structure rest. on Inftatian more than anythlnl else at thlJ point Now lets tum to the numbers lame, In time. We do not have an all ahort.,IIe, or the ImmedIate dtuatlon In wheat. a food shortale, a paper Ihort•• e, a By any man's l tandards, the next few months promitH uncertainty. The bal fertilization ahortage ... etc., nearly 10 muell as we have a shona,e of fllcal ance II precarious at be,t. Dependlnl on and monetary integrity around the who you believe, you can project an world. In Ihort, our probleml in the ablolute Ihonale of wheal or a carry world are more the cumulaUve relultl over of lIy up to 200 mUlion bUlhels. The U.S.D.A. currently project. a or Inflationary policiel than the relults Immadlala Shuadon or anyone .peclflc ('rills-Including the carryover ot 178 million bushels. This revlalon was made lifter the Janu rnod crIsI. and the 011 Cril". There II With thl. II backlround lets dllcu ~ . ary stocks report, and shows no Jack lenulne concern abroad for the value the Immediate IUuation In durums in or money. Hence, a lenerat fllaht from of imaglnaUon, in that it increased some detail. You are all .ware of thl! our la.t year's carryln In order to ac paper mOlle), Into thlngl or greater ln~ carryln, the crop, U.S.D.A.'s proJection!, trinllc \'alue. We In the United Statel commodate an unexpectedly larle do and you have no doubt made your own Ihould not be luned Into thlnklnl we meltlc dll8ppearanee this year, while proJections. are exempt from thll proceu limply malntaln!nl 1.2 billion as an export projection. Relardlen of how any of To me and perhaps to you the area /· f becaule many other countrlel are cur~ lreatel' concern Is not the absolu ,e rently having greater dlfth:ulliel than UI evaluate the 10niUlt on unexecuted ..I ... , two thlngl mUll be made dear. price of Durums but rather Ita relaUo , we are. True, the donar h8J regained Ihlp to mlll!n, wheat. 1 very fnnk 'I 1. The export community II lUll ex much of Its fonner value relative to have not been able to make a 1ft t periencing brilk demand for U.S. other currency, but in term. of con~ deal of sense out ot the unexecut d aumer buylnl power and In terml of wheat In the old crop pOlltlon, and l ales reporta. 11 1 undentand C(Jrreel Y any Internationally reco,nlzeci common thl. demand .how. lillie dgn of many of you have allO had dlffteuHy n denominator or net worth, the dollar aba~ment. Small Itatlltical balances reconellln, the larie domeltlc dlao • hal Indeed continued to lose around. at wheat In other eountrie.lneludlng peannce indicated by the January I I Therefore, 1 ur,e you to keep In mind Au.traUa, Arientlna, South Africa, stocka report. Therefore I thouiht 1 Canada and France have made little throughout the dlaeuallonl today th.t.o might be amuslnllf not useful to ule t Inroads upon demand for U.S. wheat. long 8J there II a lack of conftdenee In .tlghtly different approach to eIUm.: 1 the varioul leading governments of the 2. The United Statel cannot continue demand. world, that there wJll be a lpeelal to physically Ihlp wheat at the same I have made up a number of parlialh' value, an Incremental value, to any raw rate of la.t half 1973 without phYII filled In SID forms for dlscusa1on. I material that can be freely traded cally running out of wheat prior to have left a plaee to fll1 In your domeltir across International boundarle •. our next harvest. demand e.Umatel, and have liven you Interim Demand A corollary to thll leeond point II my export esUmatel. In elUmatin, ex that we do have the 10&!IUcal capa porta J have Iinored completely the The lecond leneralluUon 11 a point blUty of exportlnl ouraelves Into a unexecuted salel report and rather elt!· on Interim demand. It has to do with domelUc Ihortage unlen of courae mated .. well II I can the bualneu next year or '0. It II that the world . trlke .. loc:koulJ, government act10n done to date and the undeterable need. demand .trueture of raw material., In or, natural phenomena Intervene. in views untIl September lat (not June dudlnl crain. at present. rellJ upon 30th) which Ia about the t1me that· neW economic expanllonj and the expecta~ It Ihould be mentioned that there II thlt hope thlt substantial, and it wou1d rrop will be available. tlon of further eXpanDOR, of real In~ come on a family or conlumer unit have to be lubllanUaJ, defemnent of Additionally 1 have aaa1&ned Rum baalJ. The point beln, that there ). uJ'JS could be made Inh new crop ship. ben to Indicate my opinion of perbap. an Irred.tlble temptation pin, perlodJ. Alao it ah,',uld be men· (ConUnued on paie 48) TIl. MAc.uONI , !I Export Up-Dale Wh .... t Exportabl. Balanc. by Clall. al af January 11. 197 I (Continued from pO:;lC 44) All price relationships play a role In de. Million BUlhell Wheat HRW SRW HRS White Duru ferral and l or ,ubstltution and lor In- Identlfted Sale! 40<1.9 240.3 1.1 97.5 4U 22.2 eremental demand. I wou:d like to ..ec .t:xport Inspc!ctions 739.9' 482.3 20.2 140.1 71.1 24.3 you do thit for the domestic demand. f'roduct. 50,0 36.0 3.0 6.0 5.0 Essentially I am esUmatlna: that this Sub·Total 1196.6 708.6 24,3 243.6 121.9 46.5 year there II a hard core ot export Unidentified Salel' 184.3 132.5 0.0 14.7 9.3 27.9 durum needs of 55 million bushels Total 1381.1 891.1 24.3 258.3 131.2 74.4 which cannot be substituted or deferred Exportable SuppJy3 at thl, point, no matter the premium of 1210.0 782.0 30.0 222.0 113.0 63.0 Unsold Balance durums over milling wheat. -171.1 -109.1 + 5.'1 - 36.3 18.2 -11.4 Assumed Minimum Carryover The balance of the estimates are as 110.0 68.0 3.0 76.0 10.0 13.0 follow.: Note: Totals may not add due to rounding. -at maximum 1 Intludes 1.1 million bushell mixed. 1.60 bu. over milling wheat add 6 mil • Include. exporll for exporter'. own account, and In transit to st. Lawrence. 1.00 bu. over milling wheat add 12 m11 S Allumel a total tlrryover of 190 million bushels. .50 bu. over mlJUng wheat add 18 mil ·1 .25 bu. over milling wheLt add 24 mil o bu. over mllUng wheat add 48 mil Wheat: Eltimated Supply/Demond by ClalMl. U.S.- Bearinl in mind the January flnt Million !lush.11 .tock. re~~rt I would Uke to see some .ort ot consensus flgure. on domestic Hard Red Mort Red Hard Red Winter Winter Sprlnl Dutum White Total ,rind. The Department ot Commerce 1969110 puts the durum mlll grind for the Cony in, July 1, 1969 calendar year 1973 at 31,568,000 bu.hel., 477 33 210 41 56 819 Production some 79. 194 167 108 161 1460 3,941,000 bushels more than In Importl 1972. 3 3 Supply 1287 227 400 149 239 2262 Exporll 336 26 89 34 119 806 Domestic DI.oppearancc m 176 13. 3. 90 791 Ii. D M Earnln," Up Carryout, June 30, 1910 '74 23 176 60 30 86. Archer Daniels Midland Co. achieved 1970/71 net earnings ot '1,169,093, equal to 48r Carryin, July I, 1970 574 23 176 80 30 66. I per share on common atock, In the three Production 75. 174 198 .3 171 1351 monllu ended Dec:. 31, 1913. In the .ec· Imporl. 1 1 ond tl.ca! quarter a year ago, net earn· Supply 1329 197 377 133 201 2237 Ing. were fS,452,170, equal to 23C per Exporu 450 26 113 3 • 110 738 • hare. Dome.tle Di.appearance 367 156 118 36 71 768 The company .aid average number Carryout, June SO, 1911 492 146 56 20 731 of ahare. oulatandin. in the aec:ond 1971n2 I' quarter wa. 14,888,392, agaln.t 14,043,· CanyIn, July I, 1911 492 238, a year ago, adju.ted for a two·for· 146 56 20 731 Production 747 212I' 366 92 201 1818 one .tock .plit In De~mber, 1973, and Import. 1 1 re.tated for an acquWUon on a poollna Supply of interest buls. 1239 227 513 150 221 2350 Export. - 43 In the fint J.ix month. of the current m 104 44 104 632 Dome.lIe DI ..ppearan~ flscal year, net eomJna. after taxe. 431 1.6 134 37 87 855 totaled ,12,103,034, or 81<" per .hare, Carryout, June SO, 1912 471 16 27. 69 30 863 1 ADM .aid. That is nearly double earn· 1912173 , in,. of ,6,486,161, or 44" per ahare, in Carry in, July I, 1972 471 16 m 6. 30 683 the flut .ix month. of the previous Production 764 227 274 73 207 154. year, adju.ted for a two-for-one .tock Imports 1 1 • pUt. Supply 123 • 24. 550 142 237 2409 de"';nd- Provision. for federal and .tate in· Export. 700 68 200 6. 151 1184 come taxel In the Orst halt of the cur· Dome.tlc Disappearance 332 166 177 41 89 767 .n over the rent fl.cal year were $12,669,000, against Corryout, June 3D, 1973 203 9 173 36 17 436 1913114 ,4,509,844 In the flrat lix months Illst ' year. Carry in, July I, 1973' 203 9 173 38 17 438 Production 959 157 331 6. 17. 1111 Import. 1 1 Grocery Product Coding Supply 1162 166 50. 121 196 2150 Exportable Supply 762 30 222 63 113 1210 I 1: Implementation 01 the Universal Dome.tIc DI.appearance 316 133 203 45 73 770 Product Code I. proceedlna: on .ched· Minimum ,. ulo and probably wlll eventuaU" aJloct Carryout June SO, 1914 64 3 60 13 170 aU grocery products. The program In· 10 I .• volve. the imprintina on contaIners of a Projection based on USDA 1124174 .toclu.in.all·po.IUona ,,~rL , ... J V.P.C • • ymbols to be read by .uper· S Exclude. araln In l,ran.It, the volume of which wa ••bRonnaUy hlah on July I. market checkstand .cannen. 1973 ~ ~, 46 Ap~IL. j 1914 .\ 47 Egg Produc ... Rol .. and, In' particular, the cholesterol wue. bUYI a pound or Ell Beaters Is buyinG "I think they ru1lze they're batmnl ellht elll where he mllht have bOUlhl Funds far Promotion for their economic lives," IIY. one ob a dozen, or -that he'U quit buylnl ellt Egg produl:l!rI held n "mlillon dollar server. but won't buy Ell Beaterl either, part· banquet" In Atlanta In late January The Indullry will fight bock with a ly because the chole.terol-free egll Call with attendees shelling out $2,500 a massive promotion campalen aimed at marc. A pound of Ell Beaters sold In MORE plate for a watchest to halt a continu polllhln, the eil'l imale. The .ale. Chlcalo recently for 89 centli a pound Ing decline In demand tor their product pitch will attempt to mollify consumer of til' (el,hl) would coat about 65 and to combat the "cholesterol Icare." fears about cholesterol In ell', and will centa. The drop In egg consumption haa also Itre.. the product'. nutrition and But as far lithe ell industry I, can· FOR YOUR reached the criall pOint, producers IBY, economy, .ay. Gene C. Masters, an cerned, the wout thinl about Ell Beat· and they're hoping to raile $1 million omcial of United Ell Producers, a era-In addition to the name, which sets to be used this year to try to reverse bll Atlanta-ba.ed cooperative. "Maybe e,g producerl' teeth on edge-II the the slide. It thl. and other fund-raising In the next Ave to 10 yearl we can Ilow way the product I, advertised. "That aetlville. ,ucceed, the producers lay. the downward trend In conlumpUon promotion 1. JUI' .carinl the dayUlhtl MONEYI they will have at lealt $3 million to and poulbly tum It around," Mr. Ma.· out of everyone," .ay. Leroy A. Wil. spend thl, year to defend the elg. terl laYI. helm, secretary of the National Com mission on Egi Nutrition. "Every time Recent A.rlculture Department Ita The publlcJty campalen already has there'•• tepped·up anlleholelteral talk, tI,Uc. bear out the Industry'S plight .tarted wlth a lerie. of new.paper ad we lose euatomers. And the fcelinl b Memb.,.hlp In 'he Na'/onal Last year, U.S. e.g consumption fell RECOMMENDED IN verUaementa. one of which featurel we never let them back." Macaroni Manufacture,. to an c.Umated 292 a person, a drop "the '.exy' egl," by notin, that "cho THE MACARONI INDUSTRY of 5~ from 1972 and the lowelt per· le.terol II the bulldtnl block of sex A_lallon provld•• : capita conlumpUon since 1938. Lall hormone .." The IndUitry alto 11 dl. Paultry & Eg, Instituhl year'. rate w.u 27% below the record trlhuUn, tree InformaUon bookJeb de Fact Flndln, Canf... nc. 403 eill per capita consumed In 1945. .Igned, amonl other thin ... "to dis NI. Orleans, April 24-26 EFFEcnVE - High or Low rempe,.'ure WHkly Nlwsle"er. pro:'e the myth th.t IImlUng ell con· Soli or Hard Waler Chanvmll HabU. .umptlon can reduce .lte ri.k of heart Periodic Surveys. American. are buying fewer eggs dllease." Hlgh.r Eg, CoatI HELIOGEN Dlolomlc lodl •• So.IUra, may be partly becau.e of changed eatinl hablU. The industry J', alia active on the Marvin R. Painter or Balla. Eal used as a general sanitizer for the equipment MH'lngs and Conventions; They are .kipping or .crimplng at political trant, and i. backln. lellsla Products Corp., Zane.vUle, Ohio, pre· a.d ule.sllslo, Ihelood I.dusl,y, (hospllals, breakf'lt. a tradlUonally eil·oriented tlon that would allow ell producerl dict. hJlher pricel for eili. HI. reason dairy planls, load p,oce.slng, ,eslau,anls). exchange Ideas with mekl. But the decline steepened In the 10 tax themlelve. for funds that would inl: the henl have to be there. He colleagues, l~te J960. ,.. publicity linked chole.· be used for pron ~ ,Uon and research. A cite. lome ftlures: CONVENIENT AND ECONOMICAL terol, contulned In eil' and other food., Layiag Hlna La,usll HeDI HOUle bllt caUl 1'or a national refer· Recommended solutions are completely to heart dl.ease. Last year'. drop alao endum amonl ell producerl to ap OD bud 117. em band .173 non-corrosive to utensils and equipment. ReHCIrch and rela'ions was due In PDrt to cutback. by egg prove a "checkoff' or a. much as five Jan. 1 294,087,000 307,165,000 fannen whOJe prlcel were Indirectly centl a calo aue.. ed alalnst producers Feb. 1 290,900,000 elt. 300,845,000 Crystal-clear solution leaves no odor, tast') or In 'he durum area. frozen by price conlroll last lummer. with 3,000 or more layers. Mar. 1 268,800,000 elt. 299,214,000 film on equlpmenl. Technological Information. The indultry, however, rcgards the Apr. I 268,300,000 est. 296,488,000 No measuring or mixing required. "cholcllerollcare" 81 HSlreatest threat. En a.a.ln May 1 289,000,000 elt. 297,347,000 Packel. ellmlnale cosily wa.le. Up-to-the mlnu'e facts To be lure, the Indultry has other Ironically, the .~nse or crl.l, hal been Siaughll' Up Individual molslu,e-p,ool packel. problems, one of which may loon be In heightened In recent months by a The 1973 batch r~port wu up but assure·factory freshness. and Information for evlde"ce lIain. That'l the overproduce product that contains. of aU Wnl" more evenly dlalributtd throulhout the tlon thai Invariably follows high eil eill. That', Flellchmann', Ell Beat· year. The fowl alaulMer ha. been hllh· your key perlOnnel. prlcel. Larle white eggs are selllni for ers, promoted vlgoroully by Standard er and there is con.tant lou of old hens '16 cents a dozen wholesale In New Brands, Inc. as a "chole.terol·free el' from death &I well U Ilaughter. ,J;;~ ' ''''T ' ; - ! NO CUMBERSOME York, up from 62 «nb a year ago. De· lubltitute" In ad. that teU an already Inventoriel In 1974 repreaent 67t;:;. 01 pendlnl on their emdency, productrl wary public that "nature'l elll are the 1973, UZ% 01 1972. .·~:~fJ~ " '·".;. BOTTLESdlssol.ad In- 2'1>each gallons lablel of Membership do.sn" cos' are making a proftt of between 12 and alnlle hllhelt .ource of eholelterol in I Innnloain Down ' 1;' !,:, ' i" :. luke WBrm water releases 20 centl a dozen, industry analy.b elU I' pays! the American diet." "Inventory of dried e'li Is nol avail· '," ' " al leasl17ppm of III,alabl. mate. Fannen' receipts jumped to "We aren't tryln,to put the ell pro able," sayl Mr. Painter, "but we have nearly $3 billion In 19'13 from ,1.8 bil ducers out of bUllnell," laYI a Standard every realon to belleve It I, at It very Iodine. lion in 1972. Brand. spokelman, who oblerves that Jaw point." He continue.: "If yolk ;;;~i;., '",;; , ~_ ..~~ Profit. like these are encouralinl elg Ell Beater. contain the equivalent of buyerl all come to the market at the ~ THE NATIONAL farmerl \0 increase their laying flockl. eight ell whites-but not the chole. ..me time, )'olks will be much hiaher AVAILABLE IN BOXES OF 250 TAIILETS - This, alonl with the normal .pring rile terol·containing yolk,. "We're making priced than today. Whole ell' will alia 4 to a case. In production, could cause price. to fall It possible fur people to eat ell' with be in demand at much higher pricel. MACARONI as much a. 26 cents a dozen by May, out worryinl," he laYI. Ell white. probably wUl .tay near NO BULK - NO BREAKAGE - NO FREEZING one observer laYI. If that happen., the Thi. type of araument Irrl1ates ell present levels, thu. forcinl ),olk. to E.P.A. Reg. No. 11652·1 MANUFACTURERS prCl!nt handlome proftt. wll1 be wiped producers who .oy that a conlumer who carry the lncrca.~d COlt of Ihell ela"" out, and Indultry leaderl Dlain may begin recommending .Iern melliures, ASSOCIATION such as mandatory Rock cutUn" to trim The Cold Stonge Report J .... I I.,. 1m 1m Wrlle for Technical Llfe,alure & Samples P. O. Box 336, output. Such pleas for unified action Shell Ellt-Caael 32,000 41,000 60,000 have met with only mixed .uccess In Froun White., Lbl. 8,'176,000 10,858,000 9,62&,000 (."U i+ The Brown Pharmaceulicil Co. Inc. the POIt. Yoiks " 8,284,000 14,90'1,000 13,387,000 Palatine, Illinois 60067 Whole EIII to 2&,018,000 38,025,000 '2,719,000 2500 W.,I Slxlh SI,e.1 The Cholulerol Juue Unclaulfted II 3,888,000 4,249,000 3,081,(j00 loa Angeles, California 90057 L-______J But nothln, has unified ell producen 45,976,000 68,lS8,OOO 73,822,000 Phone (213) 389-1394 11. the prolonged consumption .Ude has 4R THB MACARONI JOUaNAL INDEX TO Worried about Food Conlamlnation! Ease your concern about the Salmo ADVERTISERS nella Pollution, Hello;en OI.Atomlc Iodine Sanitizer (a powerful bacteri ADM MUll... Co • .... _. ...•• ... _ ....•... _. 1 S cide), i. made with an accent on con. ....M' MIIII". DI ...... _ ...... _.. ... _.. 2' venlence, Your san itary operatives will ....."0 C.".retlo...... ~ 22.2J use it regularly. It'. ao easy to use, a"'''ntl·Wo,..,, Leho,. ... __ ...... 1•• 1' Heilogcn supplies Oi· Atomlc Iodine 'r.... "'.rIft.cowtf,•• Co • .....•...... _. ., luhl., Miet ...... _ _. __ ..... _...... • 11.12 (It)-thc most elTective form ot Iodine C.... 4 ... , CoM,.", ....._ ...... __ ...... JJ AI a bactericide lind kills Salmonella, D.,,.,,cltel Mo,Lh•• CorpoNIIo" ...... '.7 Hellogen hal a bum-In potency indl. DleMH. ,.c •••• 4 ',.cIliett Diy, ...... 51 cator, The fre.hly made .olutlon Is 'IMi*r4 Co,..ro" 011 ••• _ ••• ___ ••••••• 2 amber In color. When the amber dis. o. ..,.t MIIII _.... ._ .• •.... _... __ .. _._...... lJ appeara a new ao'utlon must be made, J.IN. a." ..... It, CItr .... __. ___ ._ .., HeUogen la convenient and easy to H.lulh...... •• , ...... __ .. ______..... _._ .7 uae. It cornea In pOWdered fonn, packed h.terMt-" M... H.... c.r. . ..._ .. _ II In foil and pre·measured, which avoids J.c.. W ...... Le...... ,.. •... __.. __ 17 n ••••••15'.,1 .,...... , Mee.,. •• J ..,..I _... __ . ______. ___.__ It apllla;e and inaccurate measuremenll. It can be used In warm or cold water, In Me ..." & SM •• Do, hte ______25 o 10ft or hord water up to 1000 ppm of MkN4ry c.r,.,.t.. _. ___.. .. _...... , Si .. of tho 70th Annual It I...... __ _ ._ II hardntl. (CoCo,). wlll nol rust equip • MHtlnl. N.M.M.A...... MM.,.., ""'Ienl and Ihe . olutlon leavtl no odor, Netl_1 MMe ....1 Mfn...... _. •.. __ •• Jun. 29.July 3. 1974 N.... hat. Mill ._._. ___. .. _.. II b '. t.e or fUm on the equipment. Thl. is I, ~ onvenlent way to ..nlU~ gloves, OME to the Pike. Peak Re,lon of ' 6;:1 "', c.. , ... , MMII __• __ • __ . 2"'27 0..140 r ..al __ . __ ... ___. __._.. 37 aprons, pot .. pana and equipment. One C the Colorado Rockle. for the An. cubic foot ia all that" needed to make nual Meelln, of the NaUonal Macaroni Tn..,1e 'echt. M.c."" c...... 4S a total of 01&0 lallons of the finished Manufaduren Anoclatlon In one of aanltlzlng .olutlon. the fineat re.orta the world often. This la the Broadmoor In Colorado Sprin,a. CLASSIFIED AUacldng BalmorwUa Colorado, Arrlvala to the Summer Convention '01 SALI-H,"NIiIIc T... .h. o..,.r. In the food proceulng Induatry the 2.100 •. c.,.dt,. a.•• 2.QPG •• , ...... attack of Salmonella organlam Is of thl. year will be on Saturday, June 29 " .., .....'.d e.M,.", bee"'. e..... ftld. particular Intereat. Recent tests at an The Board of Olrecton meet at lunch '''C. ".'71. Independent laboralory have ahown on Sunday. There wlll be a ;eneral "'''mt. ~. SUd , • ..., witt. ...,_ that Hello;cn DJ-Atomlc Iodine Sanl. meetln. on product promotion for all .W .. 60 for 20' ...... 1000 1".1.,. DIG. memben at 2:00 p,m. Sunday .fternoon I.,,,.,, ...... IHI cHlHctl.. f.,,,". lau," tiler ha, a kill elTectiveneu In concen...... c ..... It... ',Ic. $1,100. C.II or w,lt. tratlon better than that of chlorine . and a cook·out at RoUen Lo, Hollow A. G. DI'.IIc•• U.S. M.,.,..I c.., ... '0' that evenlnl. ,.clHc...... W.... H202. fSO" 7". Research on how be. t to make 01. Bu.lne.. ae ..lons will be held Mon. 2011. Atomle Iodine In a practical fonn has day and Tu"aday mornln,a, with ,oU been iolng on alnce 1946. The flrst alg. '01 SALI-2 Dr I: .,MttI "...... ,... and tennla tournaments held on rerpec. II...... IHI ... r&J!1I ""''' witt. .u.,.. nlflcant breaklhrou,h came with the Uve day •...... 31 •• , ...... III. '0067. dltcovery that OI·Atomlc Iodine is the The banquet will be held Tueaday FOI JALI-Ml.. , & ...... c... . reault of unltln!: In aolutlon ct!rlaln evenln,. The Board of Dlreeton meet "ltl•• • I •• 3U. ' ....1 ••• III. '0067. organic compounds of chlorine and Wedneaday mornln, In Ume for noon Iodine •. The raUnna. of the reaeareh adjournment and afternoon check.out. wa. the fact that I. (OI·Atomlc Iodine) Those who wllh to remain can .tay for H,II ...,n Diatomic wa. the most algnlflcantly effective the Fourth of July and then return Iodine molecule .. an anUbacterlal home. Iodin, Sanitl ... agent. The preaence of lodldea aeem to The Brown Pharmaceutical Company Nature favon the Broadmoor'a set. lower the elTecl!veneu of It. I:ellolen, tin, with mild aeaaon chan.ea, each announced that Hello,en Df-Atomlc however. llliI only a amall fraction of Iodine Sanitizer Is now avallable for welcomed for the outdoor treasure. It lodldea preaent In the aolutlon. brin ••. Golf on the two nationaUy la. LITTLE MASTERPIECES use. Thla come. at a particularly 1m. portant junction In the Ilruille for 1m. Sollman In hla "Manual of Phanna. moua Broadmoor coum. la played all proved .anltary condlUons In the whole cololY" expreued hla Ideas on how month, of the yean .wlmmlnl I, year food procedln, Induatry and In aruwer Iodine acb aa ii gennlcldal a,ent: around In heated mountain 'prin, wa Macaroni, spaghetti, vermicelli, lasagne, ziti, shells, Iinguine, to the public clamor a,alnst the pre •• Iodine procipltate. protein •. The Iodine ter in two outdoor pool'j Indoor Jce ence of thl" Salmonella mlcro-or,anl.m. I. partlaUy abaorbed, and parUally .kalln" hockey ,arne. and Ice .how. mafalde, Iripolini, orzo-and many, many more. The feelln, I. that Hello,en I. a real loosely bound and partly converted to are performed throu,hout the year In contribution In the never end!n, baUle lodldea, Since the IodIne I. loosely the World Arena; there Ja honeback They're ull pasta-they're all different- pastu works of urt-crciltivc folding for purity. bound It contlnuea to penetrate .0 that ridlnl on scenic mountain trail., tennis, and they're nil masterpicces made by art- cartons, labels, streamcrs, shclHalkcrs Hellogen Is the re.ult of many years the action extend. deeply. l-owJlnl, handball, .quaah, akeet ahoot. islS with a true love for and dedication nnd point.of·purchase displays, in, and fi.hln" of research In the laboratory and de· The HeUo,en solution Is economical to their profession, Let us show you how your artistry can velopment In the field. Starting with to use-no wllte. The Brown Pharma. Mark your calendar and make your convention plana now. One hundred Diamond employs its own br.:md of be enhanced by our kind of creativity, use In ho,spJtat., home laundries, dal. ceutlcal Company ha. been In bualneu artistry In developing a frame for these JUst call (212) 697·1700 ries, brewer)e., poultriea and ell proc· for over twenty years and la located at fifty rooma have been aUocated for re,. cuor., prepared fooda, ba1ceriea and the 2500 We.t Sixth Street, Los An,eles, latere Sal Marltato did. lass chanca of conl.mlnallon, and lesl time So now when you buy MulUfooda' and mel• . new noodle mix called " Ouregg" • Ouregg eliminate. the need to re-tt'818 - all you add I, water. unused egg. We've gone ahead and added the • Duregg assures 8 consistent blend. egg lolids to Multifoods' top~ • Ouregg eliminates the neclsslty to Inventory quality durum lIour. two Ingredients. Storage and record keeping A number of ourcustorner. have already ordered Is reduced. . , "Duregg" In halty lola. • Ouregg simplifies delivery. Now 11'& one Hera are a few reasons why you should: source - Multifoods, • ouregg eliminates time-consuming, In-plant • Duregg lowers your manpower roqulrementl, bl8ndln~ of flour and egg solida with ex pensive machinery . Enough sold. Order your Du regg with a phone caU, • Ouregg Is ready when you need It. No thawing. The number is 812/339-8444, Ouregg I, g registered trolhmatk 01 Inlerr'lOtlonal Muilifood. @YMIJL.TIFQ.0DS CorP. DURUM PRODUCTS DIVISION GENERAL OFFtCES. MINNEAPOl.IS, MINN, 5S402