Global Profile Local Character
strategy execution sustainability leadership strength discipline flexibility Global profile local character 2009 Annual Report 1 Central America Region America Central Headquartered in San José, Costa Rica. Countries included: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. Principal brands are Bimbo, Breddy, Europa, Ideal, Lido, La Mejor, Marinela, Milpa Real, Monarca, Pix and Ricolino. Latin America Organizacion Latinoamerica Headquartered in Buenos Aires, Argentina. Countries included: Argentina, Brazil, Chile, Colombia, Paraguay, Peru, Uruguay and Venezuela. Principal brands are Agua de Piedra, Ana Maria, Bimbo, Cena, Firenze, Fuchs, Holsum, Ideal, Lagos del Sur, Lalo, Laura, Los Sorchantes, Maestro Cubano, Mama Ines, Marinela, Nutrella, Oroweat, Plucky, Plus Vita, Pullman, Pyc, Ricard, Ricolino and Trigoro. China Organizacion Asia Headquartered in Beijing, China with the Bimbo and Million Land brands. One of the leading manufacturers of bakery products and prepared foods, with distribution in cities north of Beijing as well. Main products are biscuits; packaged bread in such varieties as white, whole wheat, milk and corn; pastries; and prepared foods like sandwiches and hamburgers. 98 plants 2 Mexico Organizacion Barcel S.A. de C.V. Headquartered in Lerma, Mexico. Principal brands are Barcel, Grupo Bimbo Coronado, Juicee Gummee, La Corona and Ricolino. today Mexico Advanced Gastronomy and Pastries Headquartered in Mexico City and located in 18 states throughout the country. Its principal brands are El Globo, with 125 years of history; La Balance with 25 years; and El Molino with 80 years. Fine traditional Mexican pastries. Mexico Bimbo S.A. de C.V. Headquartered in Mexico City. Principal brands are Bimbo, Del Hogar, Gabi, Lara, Lonchibon, Marinela, Milpa Real, Oroweat, Saníssimo, Suandy, Tía Rosa and Wonder.
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