The Garden Show & Spring Festival 2012
9th Edition May 29 to June 2nd, 2012 4 to 10 pm Beirut Hippodrome
Press Release
Partners and Sponsors
------This event is organized by Hospitality services sarl & Myriam Shuman Info: 01 480 081; [email protected]; the-gardenshow.com.lb
@thegardenshow TheGardenShowandSpringFestival thegardenshowlebanon
The Garden Show & Spring Festival INFO sheet
Event The Garden Show & Spring Festival Edition 9th Edition Theme The Green Attitude Subject A Lebanese Art de Vivre event, featuring the art of gardening, the art of living in the garden, eco-tourism, Souk el tayeb, handicrafts, holidays & leisure, kids village and food court. Date May 29-June 2, 2012 Place Beirut Hippodrome Hours of opening 4 pm to 10 pm Entrance fee 8000LL Free entrance • For women whose name is a flower; • For kids below 10 years old Invitations in media • More than 30,000 invitation cards gas been distributed in magazines : Time Out , Mondanite , Al Bia Wal Tanmia, Today's Outlook, Fairouz , Deco, Masculin, Rag Mag, l'Agenda Culturel • Coupons in newspapers: Al Mustaqbal, Diyar, Daily Star , Liwaa Direct Invitations More than 40,000 invitations has been distributed by the organizers and the exhibitors Patronage Municipality of Beirut & SPARCA(Beirut hippodrome) Organizers Myriam Shuman: 03 607818 Hospitality Services : 01480081 Website www.the-gardenshow.com Parking Onsite and free Valet parking Onsite: 5000LL Pets Sorry! No pets allowed Dressing code Walking shoes preferred Restaurant Food court onsite Cafe Onsite Kids village Onsite Access Omar Beyhum Avenue (Tayoune Side) Fouad 1st Avenue (National Museum side) Number of exhibitors 225 Visitors expected 24,000
Press contact: Ms Josette HIKRI 01 480081 ext 108
Welcome to the Garden Show and Spring Festival The Lebanese outdoor way of life event
The Garden Show & Spring Festival has been heralding the start of summer for eight years as gardening enthusiasts from around Lebanon flock to this annual celebration, held over five days at the historical Beirut Hippodrome. Flourishing at a glorious pace, the show has increased its number of exhibitors, events and attractions as it draws in more and more visitors each year, which peaked at an amazing 25,000 visitors in 2011.
Green is no longer just a color. It is synonymous with behavior; a new way of living. We all have to input our green initiatives, not only to save the planet but also to make our daily life healthier and much better and brighter. Being green is about saving water and energy, changing the way we take care of our house and garden, growing more of our own food and creating beautiful landscapes with less water-quenching plants.
It is for these reasons that the theme of this year is “The Green Attitude”. This attitude is an attribute which can be applicable to each and every one of us and in all domains of our life, and especially in the arena of outdoor living.
The 9th edition of The Garden Show & Spring Festival promises to build upon its previous successes and keep on celebrating and enhancing the great Lebanese Outdoor Way of Life, thus creating a greener Lebanon.
Each year this vibrant and happy event is eagerly awaited by all. It is a five-day event that is not to be missed.
STANDS
Art of Gardening - Gardens Wander among beautifully landscaped gardens planted specifically for the five-day show and discover the pleasure of gardening. Meet the experts and learn how to create a flourishing balcony, terrace or garden. Participating nurseries: - Green Wall by Exotica - Ma.Sa.Ha - Roots - Bonsai - Garden Art - Cactus Garden by Golden Rose - Roses garden And Beirut Rose stand by Robinson Agri
Plant market With members of the Lebanese Syndicate of Plants & Flowers Growers participating for the 9th year in a row and displaying and selling their products, you just know that the Plant Market is a place not to be missed and adds a welcomed addition to what promises to be one of the most colorful and busy sections of The Garden Show & Spring Festival. Art of Living in the Garden Summer is here. Outdoor furniture, pergolas, umbrellas, barbecues, fabrics and a whole range of small and larger decorative pieces will bring a vacation ambience to your outdoor space.
Designers on the Lawn Artisans gathered by Nayla Bassili display their authentic goods in a creative and colorful atmosphere. Spoil yourself and take home unique handmade pieces created especially for you.
Souk el Tayeb The producers of Beirut’s first farmer’s market keeping it fresh and organic. Come and chat with the producers and find out about fresh, traditional and organic food products and take healthy Lebanese food back home to the whole family.
Kids’ Village Kids can enjoy the biggest park in the heart of Beirut. There’ll be laughing and singing with animation by le ‘Club des 2 Clowns’.
EVENTS
Opening Ceremony & The Beirut Rose launching Tuesday May 29 at 4 pm: In a fanfare of flowers and as a tribute to the Lebanese Art de vivre, and under the patronage of the president of the Beirut municipal council, Dr. Bilal Hamad, members of the municipality board, officials, ambassadors, VIPs, the godmother of the rose, Ms Tania KASSIS, Miss Liban Ms. Yara Khoury Mikhael, guests and friends will gather to launch the Beirut Rose and to open the 9th edition of The Garden Show & Spring Festival.
Why a BEIRUT ROSE? Beirut used to be the Garden city, quite a long time ago… But until today, in Beirut each parcel of land left alone starts blossoming with all kinds of wild plants. Life always finds its way as Beirut always reborn. Molded in history, Beirut faces the Mediterranean and has proudly proven over the centuries her perpetuity, her courage and her love of life to her inhabitants and the rest of the world.
To celebrate this unique and cherished city, the Garden Show & Spring festival is offering the Beirut municipality a rose called “The Beirut Rose”.
This rose is from the French rose producer “Meilland” and will be available in its catalogue all over the world. (Refer to Meilland history and presentation)
The Godmother of the rose is Ms Tania KASSIS
Being the Agent of Meilland in Lebanon, and owning one of the most Innovative plant- nurseries in the Middle East, Robinson Agri will display a stand at the show to sell the rose. For all Beirut lovers
Beirut rose will be also available at the nursery. Planting of Beirut Rose will take place on May 30, 2012 at 11 am at Martyr Square
Eco House In collaboration with Sponsored by
Adopt a green attitude, save on energy bill and reduce your carbon footprint! The purpose of an eco-house prototype is to demonstrate how people can live in an environmentally friendly way, reduce their energy bill and their carbon footprint. The house showcases features and ideas to inspire and encourage visitors to immediately make green and sustainable changes to their own homes and gardens. The eco-house will market and promote eco-friendly technology and equipment to inform the visitor about:
Efficiently using energy, water and other resources How to save energy and reduce the bills The latest green technologies How to reduce carbon footprint Reducing waste, pollution and environment degradation Recycling and re-use Eco-products for the garden The green attitude to adopt every day, everywhere
Guest: Loïc Pequignot Founding President of Windeo Loïc Pequignot (MBA in French Business Studies and Master in finance) benefits from over 15 years of experience in large international groups, as a Commercial Director and Marketing Director (Lease Plan, Mercedes-Benz Group, Fiat Group). His perfect command of four languages (French, English, Italian and Spanish) allowed him to supervise the development of the European network Minorplanet Systems (General Electric Group), leader in the vehicle GPS tracking secor, creating 5 subsidiaries and managing over 500 people. In 2005, as the CEO and President, he joined the Risc Group, a listed French information technology services company, to restructure and redevelop it in Europe. Four years later, he founded the Windeo Green Energy Group S.A, providing his investment activities in renewable energy, and became its President. In parallel with his activities, Loïc Pequignot is an important investor in many sectors, such as leisure activities, telecommunication and renewable energy.
Sculpture exhibition by Sami Rifai While contemplating the cactus garden by Golden Rose, take some time to admire the sculptures of Sami Rifai, owner of this nursery. Portraits of Gardeners Photo exhibition and For the first time, the garden Show & Spring Festival is launching a photo competition. The theme is: Portraits of Gardeners. This Competition is organized with NIKON SCHOOL and the Agenda Culturel as a media partner.
A chat-break at the Déco Magazine stand A patch of grass, a tree, a streamer: thus is blossoming the decoration of the stand of Déco Magazine at the Garden Show. While the frame remains unchanged throughout the years, objects and furniture are not the same. Each year, they have to reflect a specific theme and they are created and conceived by you. After the Khayzaran chair in 2009, the picnic of 2010, Déco Magazine invites you to picture a chat-break under a cover of shady branches with more than fifteen Lebanese designers
Participants : SmooGallery "Elsa Arab", Ziad Antar, Karim Chaaya, Jean Marc Nahas, Ziad Abillama, Maria Halios, Fady Salameh, Marilyse Andraos, Sandra Kheir Sahyoun, Sybille Tamer, Wissam Nochi, Nabil Risk, Mona Bassili Sehnaoui
Send your wishes with LibanPost Send your blossoming wishes from The Garden Show & Spring Festival with LibanPost. Visit the LibanPost stand at the show Pick a post card or design your own Choose your stamp Send it to your love ones in Lebanon and all over the world! Don’t forget to bring the postal addresses with you
Flower Competition A flower competition organized during the Garden Show & Spring Festival. It is open to all florists and flower shops in Lebanon. The theme of the competition is: Taste of Spring
Jury:
Nina Zeidan from Lebanese university - Faculty of Agriculture Head of landscape and planting department
Monika Fabian from AUB - landscape design and ecosystem management department Horticulture engineer
Marc El Beyrouthy from USEK - Faculty of Agricultural Sciences Lecturer
Katia Nakhle Nakhal from Academie Libanaise des Baux- Arts Interior Architect
Kinda Bitar from Futur TV Landscaper engineer and in charge of Ard w Ward program on Future TV
Participants: Bouquet, Rosa Flowers, Sona Flowers, Terra Flora, Fleurs Jardin de La Sagesse, Rose Dew, Cyclamen Flowers, Lili White, Saddik Flowers, Alissar Lebanon Company, Fleurs Christian-Joe, Les Trois Fleurs
Gardening tips with Kinda Bitar Is your garden not blooming as much as you would like it? Are diseases and pests ravaging your plants and flowers? Do you want your lawn to be luscious and green? Well fear not! Meet Kinda Bitar all week long and get handy tips on how to make sure that your garden is your pride and joy, and the envy of your neighbors. Kinda will host experts answering to the public questions and giving 5 tips on a specific subject. Wednesday 30 May 2012 Thursday 31 May 2012 Friday 1 June 2012 Lawns installation and Flowers and plants with Vegetables growing with Nadine maintenance, Grass Gaby Khalife, Owner Khoury, Robinson Agri Varieties & choices and Roots Problem solving in turf: 6:00-6:15 pm with Najah Jaroush; Agriculture Engineer Owner/ Director of Tassamim
Cactus care with Sami Rifai How to deal with insects Irrigation with Adonis Ghanem, 6:15-6:30 pm from Golden Rose with Nabil Nemer, Owner & GM ARROW Trading entomologist Varietal choice of fruit trees Landscaping with Olga Organic gardening tips with and the importance of Moutran, Landscape Rania Touma, M.Sc. Agriculture certified plants in the designer and Manager of Healthy Basket 6:30-7:00 pm establishment of new orchards with Charbel Hobeika, Technical Director of Machatel Loubnan
Mushroom Activity ACDI/VOCA Farmer-to-Farmer program in Lebanon, A project funded by The United States Agency for International Development (USAID) is providing International volunteers for technical assistance on agriculture. During the event ACDI/VOCA will distribute the volunteers' findings and technical recommendations on agriculture practices in Lebanon. ACDI/VOCA is hosting in its stand Dr. Jorge Juliano, mushroom specialist. Dr. Juliano will be providing technical demonstration on special mushroom production such as Oyster, Shiitake and Champignon de Paris production for the public and for professionals from 5:00pm till 9:00pm
Smart Waste Event Smart waste is a private Lebanese association dedicated to the advancement of environmental issues. At the Garden Show and Spring Festival, Smart Waste will be exhibiting its latest innovations in the domain of garden furniture and table ware, alongside many other funny, funky and innovative smaller objects that will add character to your summer party settings.
Each piece is carefully crafted by Smart Waste and is unique. No two pieces can be exactly alike and this is what makes the beauty and the charm of the production. It takes often several trials to manufacture one single piece answering the high end finishing Smart Waste always looks for. The pieces exhibited are sure to become the focus of parties’ conversations!
Play at Chateau Musar stand Make the right move and come join in all the fun with the Tawlet el Zaher competition where winners will receive a 50cl bottle of Arak de Musar or a bottle of Musar Cuvee Rose. Handicrafts Workshops @ « Designers on the lawn» Take some time off and learn some new techniques at these creative workshops. Workshops Program Tuesday May 29 & Wednesday May 30 Join Nevine Mattar in a papier-mâché event. Prepared to roll up your sleeves and paint pots and flowers. Thursday May 31st & Friday June 1st Accessorize your own hat with LA CHAPELIERE Saturday June 2nd Live painting with Ms. Darine Semaan
Study @ the Garden Show You are young and thinking about a career in the world of gardening and landscaping but you don’t know what’s out there? Let us help. This year four renowned universities – AUB, UL, USEK and ALBA - that all offer landscaping programs will be at the show to present what is on offer and their job-related opportunities it offers.
FOOD COURT & Live music Many different booths offer a plethora of choices in which to dine while enjoying live music performed by CHRISTINE & ISABELLE Music duo formed by singer Marie-Christine Zahar & keyboardist Isabelle Issahakian, will celebrate their 20th anniversary of musical entertainment nationwide and abroad this year. Their vast repertoire is notably composed of occidental music, primarily in English, French, and Spanish & Italian. They will perform exclusively at The Garden Show & Spring Festival 2012 by also delightfully welcoming specially requested songs.
Tuesday May 29 4:00 to 9:00 pm Enjoy live musical event with Christine et Isabel Wednesday May 30 4:00 to 9:00 pm Enjoy live musical event with Christine et Isabelle Thursday May 31 5 :00 to 7:30 pm Live the Feyrouziyet atmosphere with Leila Habib 7 :45 to 9:00 pm Saxo karno simonian Friday June 1 4:00 to 9: 00 pm Enjoy live musical event with Christine et Isabelle Saturday June 2 5:00 to 7:30 pm Live the Feyrouziyet atmosphere with Leila Habib 7 :45 to 9:00 pm Saxo Karno Simonian
Café Relax at The Garden Show & Spring Festival and have a coffee at Barista Café while listening to the fortuneteller or have a caricature drawn of yourself or a family member.
Kids Area This year, the kid’s corner will be divided into two parts: A kid corner and a teen corner. The kid corner will include workshops, cooking stations, puppet shows, dancing shows characters… The teen corner will include competitive inflatable, street show and team games.
Daily Program 4:30-5:00 pm Let your kids enjoy the Environment quiz sessions 5:30-6:00 pm Bring your kids to explore and enjoy the green games Enjoy the amazing daily shows daily on stage with Acrobates, Fire, Zumba, Gymnastics 6:30-7:00 pm and flags shows Ongoing activities are waiting for your kids Cooking sessions, Inflatables, Trampoline, 4:00-8:00 pm Tricycle track, Climbing wall and Drawing competitions and much more
Meilland story and presentation Beirut Rose, description
Established in 1850, already 6 generations ago, as an entirely family business. Located in the south east of France in the Var au Cannet de Maures department on a 350 hectare domain dedicated to the creation, research and selection of new varieties of roses grown in greenhouses, in that case, we talk about roses for cut flowers or outdoor roses, and in that case we talk about roses for parks or flower pots. 2500 individuals work for Meilland in the world, 25 of them are in the Var in France. Creation and research in Cannet des Marres : between 5 and 8000 crossbreeding each year representing between 100 and 120000 fertilized flowers. From this fertilization process, between 200 and 250000 grains are planted. 3 early selection stages take place in Cannet des Maures before referral to the abroad stations. In final, 10 to 15 years are needed to commercialize a variety and each year 5 or 6 new varieties of cut flowers are obtained against 8 to 10 varieties for the outdoor roses. 12 research and selection stations for the cut flowers: - In Europe : the Netherlands, France, Spain - In Latin America : the Ecuador, Brazil, Colombia, Mexico - In Africa : Kenya, Ethiopia, South Africa - In Asia and Oceania : Japan and Australia
Some of the globally renowned varieties : Grand Gala, Leonidas, Sonia, and currently Samurai in red
7 research stations for garden roses : - In Europe : the Netherlands, Germany, France and Spain - In North America – United States of America (Pennsylvania and California) - In Asia : Japan
Some of the globally renowned varieties : the Peace rose or Gloria Dei or Madame Meilland, Black Baccara, Charles de Gaulle and currently Pullman Orien Express, Princess of Monaco, in Hybrid with tea, then the Jubilee of the Prince of Monaco, Leonardo de Vinci in Floribonda, Pierre de Ronsard, Eric Tabarly en Grimpant and finally all of the Meidiland family including the knock out lineage planted in several millions each year in the United States of America and the last born is: the DRIFT series compact landscaping. Meilland has been associated with the biggest number of nurserymen in the world in order to spread its garden varieties : Richardier in France, Ferrer in Spain, Conard Pyle in the USA. Each year or so, more than 50 million rosebushes of the Meilland varieties are planted outdoors in the world. More than 200 Meilland garden varieties are marketed each year. "Beirut Rose" is part of the latest varieties and allies the modernity of 100% disease resistant, highly floriferous and ever bearing roses to the old, romantic and fragrant roses of the past. Shrub capacity, the rose (7-10 cm in diameter) has 75 to 80 petals of an intense pink color insensitive to rain and each stem bears bouquets of 5 to 25 flowers. Height: 0.70 to 1 m Finally, the rosebush has received the highest distinction at the global level : ADR* *The ADR label (Allgemeine Deutsche Rosenneuheitenprüfung) is offered each year to new rosebush varieties proposed by their growers in order to be tested in real conditions. This competition which has been created in 1947 is considered to be one of the most difficult rosebush competition in the world. The shrubs are evaluated in real-life conditions without any treatment during three years and in eleven experiment stations all over Germany. The rosebushes are tested for their resistance to cold, diseases (namely fungal), and parasites as well as their flowering, bearing capacity, beauty, scent, color and growth.