Equinix Ad-IX

SPEED THINGS UP

DIGITAL DOMINATES THE RAPIDLY EVOLVING ADVERTISING LANDSCAPE ECOSYSTEM

• 1 in 4 ad dollars allocated to digital • New providers • Legacy media is dying out • Multiple consolidations

PROGRAMMATIC PROLIFERATION GLOBAL PHENOMENON

• Rapid adoption & growth rates in • Marketplace not limited by geography excess of 31% CAGR* • Exploding digital ad inventory • Personalization** seen as most presents opportunities important marketing tactic

* Emarketer Programmatic Buying compound annual growth rate (CAGR) forecast – Oct 13 ** Emarketer roundup: using big data to power marketing performance - Apr 14

Here’s What You Need To Keep Up • Technology: Put the right infrastructure in the right location for the best performance • Speed: Respond to shrinking bid windows and have more “think- time” for data analytics • Scale: Handle fluctuating demands • Security: Address growing concerns for user privacy

Equinix Ad-IX Benefits

Ad Sell Side Exchanges Platforms • Build your own ecosystem and connect to preferred partners to reach your Ad Networks Market Data strategic markets Vendors • Leverage flexible EQUINIX EQUINIX connectivity options LOCATION 1 LOCATION 2 to optimize latency

Data Cloud • Improve ad bid rates Optimization Providers Providers and monetize the value chain • Access leading public clouds like AWS Demand Side Network Platforms Providers and Azure

Equinix is home to a complete ecosystem featuring the world’s leading ad exchanges, media buyers, data platforms, data aggregators and major networks Global Locations 20+ Leading Ad Exchanges 30+ Media buyers 20+ Data Partners Leading Cloud & Network & Networks Providers

• Silicon Valley • Brightroll • Mediamath • Criteo • AWS • Washington DC • Appnexus • Rocketfuel • Jumptap • Microsoft Azure • New York • SpotXchange • X + 1 • Aerospike • Verizon • Los Angeles • OpenX • Tapad • Acxiom • AT&T • Amsterdam • Adap.TV • Tubemogul • Level 3 • Singapore • Casale Media • RadiumOne • Syniverse • Hong Kong • The Rubicon Project • Amobee • Century Link • Tokyo • Zenovia Digital • Adform • Reliance • Chicago • Adjuggler • Tata • London • Telstra • Paris • PCCW • Sao Paulo* • Orange • Shanghai • Internap • Sydney • Limelight

(* Provided in partnership with ALOG Data • Edgecast Centers of Brazil S.A) • China Cache

Jim Poole | John Knuff

Where Equinix Plays

Enterprises Service Providers • Application • Financial Services • Wireline Networks Performance • Energy & Utilities • Mobile Networks • Revenue growth • Business & Pro Services • Cloud • Global reach • Healthcare & Biosciences • Content & Digital Media • Vendor choice • Total cost of ownership • Service reliability • Execution agility • Data sovereignty • IT Security • Sustainability

Network

Financial Cloud & IT Services Services

Content & Digital Media

Enterprise

Sydney Metro New York Metro 67 Network customers with 956 Network to Cloud cross 75 Non-financial customers with 5,094 cross connects to connects including AWS & GOOG Financial

You need the flexibility to connect the right network suppliers, managed services partners and cloud vendors, while still minimizing time-to-market and total cost of ownership. Platform Equinix is where complex IT solutions come together

With Platform Equinix, you have everything you need to assemble best-in-class solutions. Platform Equinix Delivers Our ecosystem offers: Access new markets and customers for your services • Base of enterprise customers and carrier multiprotocol label switching backbones reachable via the Equinix Marketplace Assemble best-in-class IT solutions based on flexible partnership strategies • Access to 975+ public and private networks to optimize performance and hit latency targets Speed deployment of multi-vendor offerings • Specialized exchanges for Internet, Ethernet and mobility • 450+ cloud and 600+ IT services providers Hit latency targets and improve performance for business-enabling • Available capacity in 32 major business and population centers across applications the Americas, EMEA and Asia-Pacific

Cloud

ENTERPRISE

IT Services Networks

Assembling complex IT solutions for enterprises is easier with the right connections

www.equinix.com Speed connections to 4,500+ About Equinix Equinix, Inc. (Nasdaq: EQIX), potential customers connects more than 4,500 companies directly to their Streamline the Deployment of Complex Solutions customers and partners inside the world’s most networked For Network Solution Providers: data centers. Today, enterprise, cloud, networking, digital • Sell services to network-hungry application and platform providers media and financial services • Connect to partners that enable you to expand your service offerings and move companies leverage the Equinix up the value chain interconnection platform in 32 strategic markets across the • Deliver cloud-enabled solutions into enterprise backbones Americas, EMEA and Asia-Pacific. By connecting directly to their For Cloud Providers: strategic partners and end users, • Locate near a high density of potential network partners and enterprise customers customers are forming dynamic ecosystems inside Equinix. These • Meet performance expectations by directly connecting solutions to carrier backbones interconnected ecosystems powering customer wide area networks enable companies to optimize the • Speed time to assemble mashups for enterprises looking for complex and multi- performance of their content and provider solutions applications and protect their vital digital assets. For Enterprises: Learn more at www.equinix.com • Maximize supplier choice while taking advantage of on-site solution management partners to minimize complexity Equinix Americas • Accelerate the deployment of virtual and cloud solutions +1.650.598.6000 [email protected] • Optimize performance by placing cloud applications within your enterprise • Empower users through broadband and mobility connections Equinix EMEA +31.20.753.7950 [email protected] Access 10 of the top 10 global Equinix Asia-Pacific MPLS providers +852.2970.7788 [email protected] The Platform Equinix Advantage • 975+ networks • 450+ cloud and 600+ IT services providers • 4,500+ potential customers

Our density of network, cloud and managed service providers delivers the greatest choice among partners and suppliers and gives enterprises the greatest flexibility to assemble best-in-class IT solutions. Our global footprint, network choice and proximity to end-users improve performance and minimize complexity for the deployment of multi-provider solutions and multi-application mashups for the enterprise cloud.

© 2014 Equinix, Inc. www.equinix.com SL-A4 Cloud-Ecosystem-Slick 3F1 MB-CR 1404 IS THERE A MORE DIRECT ROUTE TO CLOUD REVENUE? CLOUD SERVICES CLOUD In an increasingly crowded services landscape, differentiating to gain market share is key.

Scaling infrastructure. Meeting your customers’ high performance expectations. Avoiding revenue-impacting downtime and latency. You need to quickly overcome these challenges to reach your revenue goals. Platform Equinix is where cloud and performance connect

With Platform Equinix you can gain the performance advantages that Platform Equinix Delivers enable growth., Access to more markets to fuel revenue growth • Readily reach customers across the Americas, EMEA and Asia-Pacific via 100 data centers in 32 major business markets Lower service delivery costs • Access to 975+ network service providers to reduce latency and cost while Higher availability improving the customer experience and physical security • An existing and growing base of Equinix enterprise customers to buy services More performance • On-demand access to the space, power and network connectivity necessary with less complexity to scale services and grow revenue streams

Higher quality of experience • Key partners directly reachable to rapidly integrate services, technologies for end-users and customer opportunities

Rapid business value creation • Service exposure via the Equinix Marketplace, comprising enterprise, financial, network and content ecosystems

Trading Desk Email HR-Finance Transactional Collaboration CRM-ERP-BI Apps

Imaging Apps

Main Frame Archive/DR Apps Virtual Desktop

Voice Web/HTTP

BUSINESS CRITICALITY BUSINESS Analytics

Video Document Collaboration Management Procurement

Best Eort Priority Real-Time Proximity >100ms <100ms <50ms <5ms > 2000km < 2000km < 500km < 50km

LATENCY SENSITIVITY

Ensure your service delivery performance matches your customers’ expectations

www.equinix.com Reach 90% of the populations of About Equinix Equinix, Inc. (Nasdaq: EQIX), North America, Western Europe, the connects more than 4,500 companies directly to their Top Markets in Asia-Pacific and Brazil customers and partners inside with 10 milliseconds of latency or less. the world’s most networked data centers. Today, enterprise, cloud, networking, digital Turn Your Service Delivery Performance Into Your media and financial services Competitive Advantage companies leverage the Equinix interconnection platform in Our global footprint and network density allow cloud providers to deploy services where they 32 strategic markets across the will best meet the performance expectations of end users, and ensure continued access to Americas, EMEA and Asia-Pacific. markets and customers to fuel revenue growth. By connecting directly to their • Rely on industry-leading data center availability and physical security for your strategic partners and end users, cloud service platforms customers are forming dynamic ecosystems inside Equinix. These • Deliver cloud applications directly into carrier backbones that power enterprise wide interconnected ecosystems area networks, reducing time-to-market and optimizing performance enable companies to optimize the • Meet remote user and teleworker performance expectations cost-effectively by performance of their content and delivering applications directly to mobile Internet and broadband networks via Equinix applications and protect their vital Internet Exchanges digital assets.

• Reduce latency and improve time-to-market by increasing your cloud platform’s Learn more at www.equinix.com proximity to your customers • Leverage our interconnection services to build less complex, lower cost, more reliable Equinix Americas and higher performance service delivery environments +1.650.598.6000 [email protected] • Join the Equinix Marketplace community to improve exposure to target customers and partners Equinix EMEA +31.20.753.7950 Deploy cloud services closer to [email protected] customers across 5 continents Equinix Asia-Pacific +852.2970.7788 [email protected] The Platform Equinix Advantage • 975+ networks • 450+ cloud and 600+ IT services providers • Data centers in 32 markets across 15 countries • Expanding Marketplace community with over 4,500 customers

It all adds up to the most flexible environment for cloud providers to deploy services. Equinix offers a service delivery platform providing optimal proximity and lower latency to customers in key markets – enterprise and consumer – with the widest choice in networks and managed service providers, uniquely within our global footprint. Cloud providers can optimize their service performance for a competitive advantage while maintaining choice and control over key infrastructure and connectivity.

CONTENT & DIGITAL MEDIA & DIGITAL CONTENT DEVICE?

The media value chain is more complex and fragmented than ever.

Accelerate performance, innovate and scale your business while leveraging new technologies and partner ecosystems.

Platform Equinix is where global business and growth connect

Platform Equinix Delivers With Platform Equinix, you can improve performance while controlling cost and complexity. Reduced network latency and improved • Direct access to end user fixed and mobile networks and leading content end user experience delivery networks

Direct connections to popular • Leverage direct interconnections to cloud networks for enhanced efficiency and scalability public clouds • Specialized ecosystems across social media, advertising, e-commerce and gaming Secure scalability and performance companies for access to business partners and customers

Simplified architecture, engineered • Proximity to end users in 32 countries across 5 continents for high performance • Over 10 million square feet of data center space and continuously investing to ensure consistent availability for expansion Partner ecosystem for innovation and revenue acceleration

Deploy content and applications closer to end users for improved performance and loyalty

www.equinix.com Improve Performance to About Equinix Accelerate Revenue Equinix, Inc. (Nasdaq: EQIX), connects more than 4,500 companies directly to their The network density, geographic reach and partner ecosystem available within Platform customers and partners inside Equinix provide an ideal environment to accelerate the performance of your content or the world’s most networked data applications, increasing end user satisfaction and improving revenues. centers. Today, enterprise, cloud, networking, digital By deploying within Equinix, you can gain: media and financial services • 15% faster page load times companies leverage the Equinix interconnection platform in 32 • 27% fewer network hops for more consistent performance strategic markets across the • 80% reduction in downtime Americas, EMEA and Asia-Pacific. By connecting directly to their • 40% less variability in end-to-end transit times strategic partners and end users, customers are forming dynamic Within Equinix, you will also be able to: ecosystems inside Equinix. These interconnected ecosystems • Control bandwidth costs by aggregating traffic delivery, peering and leveraging enable companies to optimize the our marketplace of competitive carriers performance of their content and • Reduce deployment complexity by directly connecting to partner platforms, including applications and protect their vital social sites, advertising networks, content partners and content delivery services digital assets. • Scale on demand with available infrastructure and access to cloud providers Learn more at www.equinix.com for burst capacity • Safeguard critical revenue streams in environments that provide industry-leading Equinix Americas availability and security +1.650.598.6000 [email protected]

Deliver your content to 90% of Equinix EMEA +31.20.753.7950 the populations of North America, [email protected] Western Europe, Brazil and top Equinix Asia-Pacific Markets in Asia-Pacific in 10 ms or less +852.2970.7788 [email protected]

The Platform Equinix Advantage • 5 of top 5 Web properties • 4 of top 5 social networks • 4 of top 5 video sites • 4 of top 5 video ad properties

Locate your infrastructure where digital media connects to the cloud. At Platform Equinix, content and application providers can gain access to the widest global distribution and greatest proximity to end users. Our footprint covering 32 global markets in 15 countries includes more than 975 network providers, ranging from backbones to ISPs and mobile data providers.

A rich ecosystem of social media, video, advertising, gaming and e-commerce companies, together with content management and delivery enablers, provides the perfect environment to find revenue opportunities while delivering high quality end user experience.

© 2014 Equinix, Inc. www.equinix.com SL-A4 Content-and-Digital-Media-Slick 1F2 MB-JM 1404 WHAT’S SLOWING NETWORK GROWTH AND OPTIMIZATION? NETWORK ECOSYSTEM NETWORK Finding and managing the right suppliers can be a source of network complexity.

Increasing flexibility or minimizing management overhead. Improving performance or reducing cost. When it comes to your network goals, you shouldn’t have to choose.

Platform Equinix is where complex networks are simplified

Platform Equinix Delivers With Platform Equinix, you can find the most partners to expand your service reach Accelerate application performance and enter new markets with direct interconnections between providers and enterprises • Widest choice of potential partners with 975+ networks, 800+ financial service providers, 450+ cloud providers, 600+ IT service providers and all three of GSMA’s Expand service reach and offerings data exchanges for mobile carriers

Reduce total cost of ownership with • Equinix exchange services, simplify interconnection services for service providers network and service provider diversity and consumers globally • Coverage of major business and population centers across the Americas, EMEA Grow revenue with our large base and Asia-Pacific of customers • Base of 4,500+ enterprise customers a cross connect away

Cloud

Enterprise

IT Services Networks

Assembling complex IT solutions for enterprises is easier with the right connections

www.equinix.com Interconnect and peer with About Equinix Equinix, Inc. (Nasdaq: EQIX), 975+ networks connects more than 4,500 companies directly to their customers and partners inside Expand with the Richest Variety of Network Solutions the world’s most networked data centers. Today, enterprise, For Network Service Providers: cloud, networking, digital • Expand service reach and addressable market by connecting to our exchanges media and financial services or directly to partners companies leverage the Equinix interconnection platform in • Generate new revenue from our 4,500+ network-hungry customers 32 strategic markets across the Americas, EMEA and Asia-Pacific. • Connect to partners to expand service offerings and move up the value chain By connecting directly to their strategic partners and end users, • Speed time to deliver value-added solutions directly into enterprise backbones customers are forming dynamic ecosystems inside Equinix. These For Network Buyers: interconnected ecosystems • Leverage the broadest network choice for optimum IT performance, resiliency enable companies to optimize the and cost control performance of their content and applications and protect their vital • Improve performance with providers that deliver low-latency reach to end users digital assets.

• Reduce time-to-market by leveraging direct connections between corporate wide Learn more at www.equinix.com area network providers and enterprise, cloud and managed service providers Equinix Americas • Choose one global infrastructure partner, while retaining flexibility to optimize +1.650.598.6000 regional and local network structure [email protected]

Equinix EMEA 100% of Tier 1 network routes are directly +31.20.753.7950 available through Platform Equinix [email protected] Equinix Asia-Pacific +852.2970.7788 The Platform Equinix Advantage [email protected] • 975+ networks

• 800+ financial service providers

• 450+ cloud and 600+ IT services providers

• All three GSMA data exchanges

Platform Equinix has the strongest network ecosystem across our global footprint of any global provider. You can find the broadest choice of networks for interconnection and peering, the deepest reach to be closer to end users, the broadest opportunities for new revenue and the widest range of flexibility to assemble network solutions.