PRESS RELEASE - Halle () - 30 June 2020 (17h45 CET)

Colruyt Group becomes majority shareholder of ‘data insights’ specialist Daltix

On 30 June 2020 Colruyt Group acquired a majority stake in the Belgian data specialist Daltix. The investment fits with Colruyt Group's ambition to respond to the consumer’s needs and to create sustainable added value in . Through this shareholding Daltix seeks to deepen and broaden its knowledge in the field of retail and to achieve its international growth ambitions.

Daltix: creating valuable data insights using innovative technologies The Belgian start-up Daltix was founded in 2016 by Jonas Deprez. Daltix offers a unique platform for real-time insights into price, promotions, product information and product range; aspects which are particularly important in the retail business. Thanks to Big Data, Artificial Intelligence, Data Mining and Machine Learning, Daltix is able to efficiently process data and extract insights that are of great value to the retail sector. Daltix has its head office in Antwerp (Belgium) and an important tech hub in Lisbon (Portugal). The company has international ambitions and seeks to further expand its in-house data expertise in the years ahead. The collaboration with Colruyt Group brings the data specialist a step closer to achieving its ambitions. Jonas Deprez, CEO of Daltix: "Colruyt Group's craftsmanship will enable us to become an even better service provider and develop into an international 'data insights' expert. To us, the collaboration with Colruyt Group is an opportunity to enrich our retail knowledge, which will also benefit our other external retail customers. Colruyt Group's continuous investments in innovation and digital applications made the group an attractive partner for us. Thanks to this collaboration we will be able to focus on our passion, which is to transform data into real-time insights, and at the same time realise our growth ambitions."

Colruyt Group: creating sustainable added value based on data Colruyt Group aims to respond to evolving consumer needs as effectively as possible and data insights are of key importance in this regard. The group therefore continues to invest in creating, processing and interpreting data. The stake in Daltix thus fits the group's ambition to create sustainable added value. For many years the data analyses of the group's 'Service Centre Price' have helped to ensure that Colruyt Lowest Prices is able to deliver on its brand promise to the customer day after day. Data insights have also enabled Colruyt to offer its customers the personalised 'Selection for you' folder in all transparency for years. Since 2016 the 'Business Analytics & Insights' department has been providing new data insights, allowing for even better informed decisions to be made, and the collaboration with Daltix will further expand the group's data expertise. Stefan Goethaert, Manager Retail Services of Colruyt Group: "To promote simplicity in retail for the customer, which is and will remain our mission, it is best to start from a good relationship with the customer and a solid knowledge of the customer's expectations. It is in other words all about strengthening the relationship with the customer. A sound data and information management has a crucial role to play in this. Our goal is to create sustainable added value based on information in order to respond to our customers' needs even more effectively. As a group we are therefore always open to partnerships that are capable of strengthening our own competences."

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https://www .colruytgroup.com/wps/portal/cg/en/home/investors PRESS RELEASE - Halle (Belgium) - 30 June 2020 (17h45 CET)

Learning from each other step by step, to grow together The shareholding will strengthen the cooperation between Colruyt Group and Daltix in the coming years. The teams will work closely together and exchange knowledge, which will certainly enrich the craftsmanship of all employees involved. The fact that there also is a good fit in terms of corporate culture is considered a plus by both parties.

Stefan Goethaert: "Our major focus will be to enhance the knowledge of our employees. The fact that Daltix is a Belgian company that wants to invest in its employees, is an asset in our view. Furthermore, both our companies are open-minded, commit to a long-term focus and attach great importance to integrity when handling data. We therefore consider this a real win-win situation for both parties." As Daltix' customer base comprises retail customers that operate in the same sectors as Colruyt Group, Daltix took measures to ensure the confidentiality of those customer data prior to the transaction.

The transaction Colruyt Group immediately acquires a 65% majority stake in Daltix. The group has an option to in time acquire 100% of the shares. Current management remains in place and retains the remainder of the shares. Both parties have agreed not to disclose any details regarding the price or any other terms of the transaction. Arm's length principles were applied for the valuation.

Contacts For questions on this press release or for further information, please contact us as follows: Colruyt Group:  Journalists: Stefan Goethaert (Manager Retail Services) or Hanne Poppe (Press Officer) Tel. +32 2 363 50 51 (extension: 92590) Email: [email protected]  Financial journalists and analysts: Stefaan Vandamme (CFO) or Liesbeth Nuelant (Investor Relations) Tel. +32 2 363 50 51 (extension: 92590) Email: [email protected] Daltix:  Jonas Deprez (CEO) Email: [email protected]

About Daltix The Belgian start-up Daltix was founded in 2016 and in the meantime has about twenty employees. Thanks to innovative technologies, Daltix is able to provide its customers with real-time data insights, in particular in relation to prices, promotions and product range. Its customer base primarily consists of retailers, suppliers and other actors in the retail sector. In 2019 Daltix successfully completed a funding round of EUR 1,3 million to support its growth in the Benelux. Daltix has international ambitions and wants to further develop its data expertise in the years ahead. The head office is located in Antwerp (Belgium), but the company also has an important tech hub in Lisbon (Portugal). More information can be found at www.daltix.com.

About Colruyt Group Colruyt Group operates in the food and non-food distribution sector in Belgium, France and Luxembourg with approximately 600 own stores and 580 affiliated stores. In Belgium, this includes Colruyt, OKay, Bio-Planet, Cru, Dreamland, Dreambaby, Fiets! and the affiliated stores Spar and Spar Compact. In France, in addition to Colruyt stores, there are also affiliated Coccinelle, Coccimarket and Panier Sympa stores. The group is also actively involved in the foodservice business (supply of food products to hospitals, company canteens and catering businesses) in Belgium via Solucious. The other activities comprise the sale of fuel in Belgium (DATS 24), printing and document management solutions (Symeta) and the production of green energy (Eoly). The group employs over 30.000 employees and recorded a EUR 9,5 billion revenue in 2019/20. Colruyt is listed on Brussels (COLR) under ISIN code BE0974256852.

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