Price List No. 36 Valid from 01.01.2019

Price list no. 36 valid from 01.01.2019

1 BILD division 2 Magazine profile 3 Publisher’s data 4 Basic prices and discounts 5 Advertising formats and prices 6 Dates 7 Ad specials 8 AUTO BILD app 9 autobild.de and AUTO BILD mobile 10 AUTO BILD awards 11 ALLE MANN 12 Combinations 13 AUTO BILD MARKT 14 Axel Springer Auto-Verlag 15 Contact person on site 1. The BILD division

Around the clock, 7 days a week.

Early At While out and During in the morning Breakfast about At work breaks In the evening/at home

Price list no. 36 - valid from 01.01.2019 AUTO BILD The BILD division brands have a total reach of more than 47 million per month, meaning over 67 % of the German population engages with our media every month¹!

47.1 million

¹Cross-media brands - Net reach per month: BILD, BILD am SONNTAG, BILD.de, AUTO BILD, COMPUTER BILD, SPORT BILD; Source: b4p 2017 III; German-speaking population aged 14 and over (potential: 70.09 million)

Price list no. 36 - valid from 01.01.2019 AUTO BILD 2. Magazine profile

AUTO BILD – Europe’s largest automotive media brand. Readership - the car magazine with the widest reach. AUTO BILD is the leading publication for the auto- AUTO BILD reaches 2.79 million readers every motive enthusiast community. For over 30 years, the week1. This includes car enthusiasts, buying deci- editorial team has been keeping you up to date on sion-makers, opinion leaders and affluent men with the latest and most important motoring news every a pronounced brand awareness. week. The readers of AUTO BILD are male, young, have a high net household income, are interested in a wide Evolution - from a single magazine a whole world range of topics and are also the decision-makers for emerges. household investments. Since the first issue of the magazine appeared in 1986, the AUTO BILD brand has been continuously AUTO BILD is investigative, easy to understand and developed and expanded. Today, the market leader passionate. As a magazine, a website, an app, a not only stands out in print with its more than 60 na- mobile presence and on the AUTO BILD YouTube tional and international offshoots, but also delights in channel. the digital world with its online, mobile, app and Such an exceptional market position makes AUTO BILD TV presence. AUTO BILD a central advertising medium in the men’s media market. Editorial office - AUTO BILD, the motoring authority. AUTO BILD stands for investigative automotive jour- nalism in the very best sense. Discerning new and used car comparisons, as well as workshop, tyre and product tests, are at the heart of our editorial concept. Our large service section, advice column and the interactions within the largest automotive reader community offer a unique quality of service. AUTO BILD is therefore an indispensable guide and partner for millions of German motorists.

1ma 2018 Presse-Medien II

Price list no. 36 - valid from 01.01.2019 AUTO BILD 3. Publisher’s data

Publisher Marketers Delivery of print documents The central digital print document acceptance takes place via the DUON portal under: www.duon-portal.de Support: [email protected] or Media Impact GmbH & Co. KG +49 (0) 40 37 41 17-50. Axel Springer Auto-Verlag GmbH Axel-Springer-Straße 65 General legal notice Axel-Springer-Platz 1 10888 Berlin The claims for warranty stated in the General Terms 20350 Hamburg Bank details and Conditions of the publisher assume compliance Publication frequency Deutsche Bank AG, Berlin with the certified technical requirements and stand- Weekly IBAN DE 73100700000083474700 ards specified in the DUON portal. This also applies Swift code DEUTDEBB First day of sale to a data delivery without proof. Thursday Current information and services Ad bookings online www.mediaimpact.de Ad bookings can also be made via the online book- Magazine format www.pz-online.de ing system (OBS): 225 mm width, 290 mm height, saddle stitched www.b4p.de www.obs-portal.de Printing process General terms and conditions Marketing contact Intaglio printing Our full General Terms and Conditions for mag- Tel +49 (0) 40 3 47 - 2 22 01 azines and digital media can be found at: www. Guaranteed paid circulation Order submission and placement service mediaimpact.de/de/agb 300.000 copies in accordance with paragraph 10 of Tel +49 (0) 40 3 47 - 2 26 81 Terms of payment our General Terms and Conditions Fax +49 (0) 40 3 47 - 2 65 69 Payment due immediately after invoice date net PZ number [email protected] cash. 1 % discount on SEPA mandates, provided 525460 older invoices are not overdue and a discount Order processing contact deduction has not been expressly excluded. When Tel +49 (0) 30 25 91 - 7 89 99 a new business relationship is established, the Technical specifications publisher reserves the right to demand prepayment The current and binding technical by the ad booking deadline. In the event of late information can be found at www.duon-portal.de payment or deferment of payment, interest shall be charged at the usual bank rate for overdraft facilities.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 4. Basic prices and discounts

Ad in AUTO BILD - 1/1 page General information on average prices Average Price range 1 Price range 2 The prices shown in this price list are average prices for the year as a whole, price DOP: Jan., Feb., DOP: March, April, weighted over time on the basis of the calendar months and commercially (not bookable) June, July, Aug., Dec. May, Sept., Oct., Nov. rounded if necessary for presentation purposes. This imputed average price One to four colours 47,000.00 44,600.00 49,400.00 does not constitute a booking basis for ads.

AUTO BILD is part of the following combinations: AS-MÄNNER CONNEX (see article 12 of this price list). DISCOUNTS AS-SUPER MÄNNER CONNEX 1–4 (see article 12 of this price list). Volume discount Ad series AS-SUPER MÄNNER CONNEX Plus (see article 12 of this price list). from 3 pages 3 % from 12 pages 12% on request AS-AUTO CONNEX (see article 12 of this price list). from 6 pages 5 % from 18 pages 15 % from 9 pages 10 % from 24 pages 18 % Other flexible combination options are possible with the titles of Axel Springer Auto Verlag.

Colour ads Colour ads are ads whose colours are in the valid colour scale (also in combination printing). Minor deviations in tonal values are due to the tolerance range of the intaglio printing process.

All prices in euro plus VAT.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 5. Advertising formats and prices

Formats Print space Bleed1 Prices Width Height Width Height Average Price range 1 Price range 2 mm mm mm mm price DOP: Jan., Feb., DOP: March, Apr., (not bookable) June, July, Aug., Dec. May, Sept., Oct., Nov. 1/1 208 270 225 290 47,000.00 44,600.00 49,400.00 3/4 portrait 154 270 164 290 40,150.00 38,000.00 42,300.00 2/3 portrait 130 270 152 290 38,250.00 36,000.00 40,500.00 1/2 portrait 101 270 111 290 32,300.00 30,300.00 34,300.00 landscape 208 130 225 141 1/3 portrait 58 270 68 290 21,700.00 20,450.00 22,950.00 landscape 208 82 225 93 1/4 portrait 48.5 270 58 290 landscape 208 61 225 72 16,950.00 15,900.00 18,000.00 2-column 101 134 111 141

Formats over binding 2/1 431 270 450 290 94,000.00 89,200.00 98,800.00 1 1/2 323 270 333 290 79,300.00 74,900.00 83,700.00 1 1/4 270 270 280 290 63,950.00 60,500.00 67,400.00 2x 1/2 landscape 431 130 450 141 64,600.00 60,600.00 67,400.00 Special placings Inside front and back covers 208 270 225 290 56,250.00 53,300.00 59,200.00 First 1/1 page in magazine 208 270 225 290 51,700.00 49,000.00 54,400.00 First 2/1 page in magazine 431 270 450 290 103,200.00 97,800.00 108,600.00 Opening Spread 2nd cover page + page 3 431 270 450 290 117,250.00 111,100.00 123,400.00

1Bleed ads plus 5 mm bleed on all sides. A gap of at least 8 mm must be left between the magazine’s size limit and any design features of the ad that should not be trimmed. All prices in euro plus VAT.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 6. Dates

1st half of 2019 2nd half of 2019 Price range 1 Price range 2 Issue First day of sale Ad booking Print template Issue First day of sale Ad booking Print template no. deadline booking deadline no. deadline booking deadline January 1 03/01/2019 14/12/2018 18/12/2018 July 27 04/07/2019 14/06/2019 18/06/2019 2 10/01/2019 21/12/2018 21/12/2018 28 11/07/2019 21/06/2019 25/06/2019 3 17/01/2019 28/12/2018 28/12/2018 29 18/07/2019 28/06/2019 02/07/2019 4 24/01/2019 04/01/2019 08/01/2019 30 25/07/2019 05/07/2019 09/07/2019 5 31/01/2019 11/01/2019 15/01/2019 August 31 01/08/2019 12/07/2019 16/07/2019 February 6 07/02/2019 18/01/2019 22/01/2019 32 08/08/2019 19/07/2019 23/07/2019 7 14/02/2019 25/01/2019 29/01/2019 33 14/08/2019 26/07/2019 30/07/2019 8 21/02/2019 01/02/2019 05/02/2019 34 22/08/2019 02/08/2019 06/08/2019 9 28/02/2019 08/02/2019 12/02/2019 35 29/08/2019 09/08/2019 13/08/2019 March 10 07/03/2019 15/02/2019 19/02/2019 September 36 05/09/2019 16/08/2019 20/08/2019 11 14/03/2019 22/02/2019 26/02/2019 37 12/09/2019 23/08/2019 27/08/2019 12 21/03/2019 01/03/2019 05/03/2019 38 19/09/2019 30/08/2019 03/09/2019 13 28/03/2019 08/03/2019 12/03/2019 39 26/09/2019 06/09/2019 10/09/2019 April 14 04/04/2019 15/03/2019 19/03/2019 October 40 02/10/2019 13/09/2019 17/09/2019 15 11/04/2019 22/03/2019 26/03/2019 41 10/10/2019 20/09/2019 24/09/2019 16 17/04/2019 29/03/2019 02/04/2019 42 17/10/2019 27/09/2019 01/10/2019 17 25/04/2019 05/04/2019 09/04/2019 43 24/10/2019 04/10/2019 08/10/2019 May 18 02/05/2019 12/04/2019 16/04/2019 44 30/10/2019 11/10/2019 15/10/2019 19 09/05/2019 18/04/2019 23/04/2019 November 45 07/11/2019 18/10/2019 22/10/2019 20 16/05/2019 26/04/2019 30/04/2019 46 14/11/2019 25/10/2019 29/10/2019 21 23/05/2019 03/05/2019 07/05/2019 47 21/11/2019 01/11/2019 05/11/2019 22 29/05/2019 10/05/2019 14/05/2019 48 28/11/2019 08/11/2019 12/11/2019 June 23 06/06/2019 17/05/2019 21/05/2019 December 49 05/12/2019 15/11/2019 19/11/2019 24 13/06/2019 24/05/2019 28/05/2019 50 12/12/2019 22/11/2019 26/11/2019 25 19/06/2019 31/05/2019 04/06/2019 51/52 18/12/2019 29/11/2019 03/12/2019 26 27/06/2019 07/06/2019 11/06/2019

Price list no. 36 - valid from 01.01.2019 AUTO BILD 7. Ad specials

Inserts Pull-out supplements Bound-in inserts Weight Subscription Forwarding Scope Subscription Forwarding Bound-in insert Subscription Forwarding circulation1 circulation circulation1 circulation2 type circulation1 circulation Prices per started up to 20 g 96.00 81.00 4 pages 103.00 93.00 Postcard/ 50.00 44.00 1,000 copies up to 30 g 103.00 87.00 6 pages 114.00 103.00 2-page printed matter up to 40 g 120.00 95.00 8 pages 128.00 113.00 Brochures 67.00 57.00 12 pages 144.00 123.00 Product samples 61.00 53.00 16 pages 158.00 135.00 (also DVD/CD) higher weights on request larger volumes on request higher weights on request Discounts none none none Combination discounts With the additional booking of SPORT BILD or COMPUTER BILD, we grant a discount of 20% on the additionally booked title. With the additional booking of SPORT BILD and COMPUTER BILD, we grant a discount of 30% on the additionally booked titles.

Technical data and delivery: Binding technical data and information on dates, samples and delivery are available for download at www.adspecial-portal.de. In addition, a daily updated print circulation request can be Ad Special-Portal made via the portal.

The client assumes liability towards the customer of the magazine for any potential staining or damage caused by leaking product samples. The publisher reserves the right to refuse orders for product samples and CDs/DVDs that cannot easily be disposed of with the waste paper. The client bears the cost of separate disposal if necessary.

1The weight-dependent postal charges additionally incurred when booking the subscription edition are included in this price. A carrier ad is needed for bound-in inserts. Minimum size: 1/1 page. The prices may increase if the make-up makes processing more difficult and additional costs are incurred. ²During the motor sports season, the domestic retail circulation of AUTO BILD includes a middle section on the subject of motor sports. In this issue, pull-out supplements are located in the middle of the motor sports section. All prices in euro plus VAT.

Other ad specials such as postcard bound inserts, mega inserts or cover gatefold available on request.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 8. AUTO BILD app

Concept The AUTO BILD app for tablets and smartphones (iOS & Android) offers the perfect reading experience of AUTO BILD content on every device. The app starts with a free newsfeed and also includes an interactive premium magazine. For mobile motoring enthusiasts and automotive experts who always want to be up to date.

Newsfeed area Premium area

Facts: Facts: ■■ Frequency: daily, updated every 5 minutes ■■ Frequency: weekly, update: Wednesday, 10 pm ■■ Scope: 8 categories (Highlights, Videos, News, Test...), ■■ Scope: approx. 100 interactive pages each with the 50 most recent articles ■■ Advertising formats: interactive 1/1 pages in the tablet premium magazine ■■ Advertising formats: standard digital ad formats (CPM price), and on smartphones, reporting via Google Analytics delivery and reporting via the ad server

Prices, further information and current offers can be found at: www.mediaimpact.de

Price list no. 36 - valid from 01.01.2019 AUTO BILD 9. autobild.de and AUTO BILD mobile

Concept Bookable sections From trade fair novelties to disguised prototypes and concept cars - autobild.de is the ■■ 7 main channels: Auto Catalogue with every make, Test, News, first stop for automotive content on the German web and a digital market leader with its Advice, Market, Promotions and Videos desktop and mobile services. ■■ 8 special interest sections: Sportcars, 4-Wheel Drive, Tuning, ■■ autobild.de offers the most up-to-date and complete range of automotive news Motorsport, Classic, Auto Test, Motorhome and Connected Car ■■ Germany’s most comprehensive test and driving report archive ■■ the highest competence in purchasing advice through detailed comparative tests ■■ the largest autotest video offer on the German web for all channels (WebTV, YouTube, DVD)

Prices, further information and current offers can be found at: www.mediaimpact.de

Price list no. 36 - valid from 01.01.2019 AUTO BILD 10. AUTO BILD awards 2019

Call-up (2x) Call-up (2x) Call-up (2x) Call-up

January February March April May June July August September October November December

Award ceremony Winner (2x) Winner Winner Winner

AUTO BILD, Europe’s largest automotive media brand and a paragon of the Connected Car Award: AUTO BILD and COMPUTER BILD have been provid- automotive community, presents various awards to manufacturers from the ing information on trends in the networked car industry since 2013 and jointly automotive industry every year. The editorial coverage of these awards offers present this award. Readers are invited to vote on different connectivity catego- premium motoring enthusiast environments and opens up first-class opportuni- ries: e.g. connected car in distinct classes, telephone integration, mobile, secu- ties to reach a high-quality target group. rity, entertainment, new mobility and connected motorhome. The two editorial The Golden Steering Wheel has been awarded annually since 1976 for the offices also present a pioneer award for particularly forward-looking innovations. best newcomer cars. This internationally renowned prize is one of the most Wertmeister is the prize for the cars that are most stable in value on the important awards in the automotive industry. German market (absolute loss of value and relative loss of value) and is awarded THE BEST BRANDS: Every year we search for the best brands in every annually by AUTO BILD and SCHWACKE. category and in all areas of motoring together with our readers! The evaluation focuses on the characteristics that make up a strong brand: Innovation, quality, design and price. The best brands in all categories is a complete success: Over 60,000 readers vote on the winners every year.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 11. ALLE MANN

We are known for a wide male reach. 18.43 million male readers/users* with the brand group AUTO BILD, COMPUTER BILD and SPORT BILD. With us you can reach ALL MEN.

A BRIEF OVERVIEW OF OUR BRAND CONCEPTS:

High-class sales concept with celebrity testimonials

The flexible brand concept for all MEN

Advantages of brand concepts The fashion concept with style Eye-catching implementation ■■ Language and design in the look & feel of the ACS titles ■■ Product images are at the centre of the promotional message ■■ Cross-media delivery across all brands The explanatory concept for sophisticated products ■■ In-depth content and product highlights boost interest

Positive image transfer ■■ High level of credibility and competence due to joint endorsement The test concept for novel products ■■ Quality & referral value through seal of approval

Target group extension & wider reach ■■ Focused and differentiated targeting of the target group through various media channels of the ACS titles Source: b4p 2017 III, *ALLE MANN male share; basis: Total users (25.52 million) (brand per month) **Reach ALLE MANN brand per month; print: LpA, digital: NpM, basis: Male (34.35 million)

Price list no. 36 - valid from 01.01.2019 AUTO BILD 11. ALLE MANN

NEW: The Power Product

Full media power when marketing to men! First-rate sales concept with enormous reach and high-profile testimonials.

The Power Product...

■■ appeals to men and is innovative and on trend ■■ appears on the front page ■■ has a high referral value ■■ is accompanied by enticing add-ons

ITS USPs:

■■ Customised campaign & ad formats ■■ Exclusive ad format on the front page ■■ Joint endorsement ■■ Promotion through celebrity testimonials ■■ Full service solution ■■ Offer is discountable

These layouts are examples of a concept idea for illustrative purposes. The testimonial should be understood as a suggestion.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 12. COMBINATIONS

AS-MÄNNER CONNEX AS-MÄNNER CONNEX is the media combination of two separate, leading men's titles: AUTO BILD is Europe's biggest automotive magazine and SPORT BILD is Europe's biggest sports magazine. With AS-MÄNNER CONNEX you get a one-two punch when marketing to men: 6.40 million men; 6.61 million readers (ma 2018 II).

Combination requirements When both AUTO BILD and SPORT BILD are booked, the number of pages of the title corresponding to the purchased quantity of the other title (same brand, same closing periods) are billed at a base price or price range which is discounted by 5%. Theme changes, different ad formats and scheduling date adjustments are possible. For the calculation of volume discounts, the scales of the individual titles are used. Important! Joint bookings of titles must be converted into an AS-MÄNNER CONNEX booking by the end of the year. Retroactive reimbursement of the discounted base price beyond the current year is not possible.

Discounted pro rata base prices Combination prices AS-MÄNNER CONNEX AUTO BILD SPORT BILD Price range 1 Price range 2 Formats average price Price range 1 Price range 2 Average price AUTO BILD Jan., AUTO BILD One to four colours (not bookable) Dec. - Feb. March - May (not bookable) Feb., Jun., Jul., March, April, May, June. - Aug. Sept. - Nov. Aug., Dec. Sept., Oct., Nov. 1/1 page 44,650.00 42,370.00 46,930.00 36,575.00 81,225.00 78,945.00 83,505.00 3/4 page 38,142.50 36,100.00 40,185.00 32,585.00 70,727.50 68,685.00 72,770.00 2/3 page 36,337.50 34,200.00 38,475.00 31,255.00 67,592.50 65,455.00 69,730.00 1/2 page 30,685.00 28,785.00 32,585.00 25,365.00 56,050.00 54,150.00 57,950.00 1/3 page 20,615.00 19,427.50 21,802.50 18,240.00 38,855.00 37,667.50 40,042.50 1/4 page 16,102.50 15,105.00 17,100.00 15,770.00 31,872.50 30,875.00 32,870.00 2/1 page 89,300.00 84,740.00 93,860.00 73,150.00 162,450.00 157,890.00 167,010.00 1 1/2 page 75,335.00 71,155.00 79,515.00 61,940.00 137,275.00 133,095.00 141,455.00 1 1/4 page 60,752.50 57,475.00 64,030.00 52,345.00 113,097.50 109,820.00 116,375.00 2x 1/2 page 61,370.00 57,570.00 65,170.00 50,730.00 112,100.00 108,300.00 115,900.00 First 2/1 page in magazine 98,040.00 92,910.00 103,170.00 80,465.00 178,505.00 173,375.00 183,635.00 First 1/1 page in magazine 49,115.00 46,550.00 51,680.00 40,280.00 89,395.00 86,830.00 91,960.00 U2 or U4 53,437.50 50,635.00 56,240.00 43,890.00 97,327.50 94,525.00 100,130.00 Opening spread 111,387.50 105,545.00 117,230.00 91,437.50 202,825.00 196,982.50 208,667.50

All prices in euro plus VAT.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 12. COMBINATIONS

AS-SUPER MÄNNER CONNEX 1 Combination requirements: A prerequisite to book this combination is that the Publication frequency same product is marketed in all combination titles with AUTO BILD, SPORT BILD - weekly the same format and the same colour within a period COMPUTER BILD – fortnightly of one month. Combination bookings are included in the order of the individual titles and may increase the Combination volume discount current order discounts. Booking the individual titles from 3 pages 3 % does not increase the combination order. The from 6 pages 5 % discounted base price only applies in conjunction with from 9 pages 10 % a combination booking. Creating a combination Price ranges: PZ 1 PZ 2 from 12 pages 12% retroactively is not possible. AUTO BILD Dec - Feb., June - Aug. Mar. - May, Sep. - Nov.

Format* Average price** Discounted prices in months Saving One to four colours Dec. - Feb. March - May average price June - Aug. Sep. - Nov. vs. single booking AS-SUPER MÄNNER CONNEX 1 2/1 218,405.00 213,845.00 222,965.00 11,495.00 AUTO BILD + SPORT BILD + COMPUTER BILD 1/1 109,202.50 106,922.50 111,482.50 5,747.50 2/3 87,875.00 85,737.50 90,012.50 4,625.00 1/2 71,345.00 69,445.00 73,245.00 3,755.00 1/3 49,447.50 48,260.00 50,635.00 2,602.50 1/4 39,852.50 38,855.00 40,850.00 2,097.50

*Other formats and special placements on request **Ø-price is not bookable All prices in euro plus VAT.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 12. COMBINATIONS

AS-SUPER MÄNNER CONNEX 2 – 4 / AS-SUPER MÄNNER CONNEX PLUS Combination requirements: A prerequisite to book this combination is that the Publication frequency same product is marketed in all combination titles with AUTO BILD, SPORT BILD - weekly the same format and the same colour within a period COMPUTER BILD, TV DIGITAL – fortnightly of one month. Combination bookings are included in the order of the individual titles and may increase the Combination volume discount current order discounts. Booking the individual titles from 3 pages 3 % does not increase the combination order. The

Price ranges: PZ 1 PZ 2 from 6 pages 5 % discounted base price only applies in conjunction with AUTO BILD Dec - Feb., June - Aug. Mar. - May, Sep. - Nov. from 9 pages 10 % a combination booking. Creating a combination from 12 pages 12% retroactively is not possible.

Format* Average price** Discounted prices in months Saving One to four Dec. - Feb. March - May average price colours June - Aug. Sep. - Nov. vs. single booking AS-SUPER MÄNNER CONNEX 2 2/1 page 228,285.00 228,285.00 228,285.00 17,815.00 SPORT BILD + COMPUTER BILD + TV DIGITAL 1/1 page 114,142.50 114,142.50 114,142.50 8,907.50 1/2 page 69,370.00 69,370.00 69,370.00 5,330.00 1/3 page 48,632.50 48,632.50 48,632.50 3,717.50 AS-SUPER MÄNNER CONNEX 3 2/1 page 244,435.00 239,875.00 248,995.00 18,665.00 AUTO BILD + COMPUTER BILD + TV DIGITAL 1/1 page 122,217.50 119,937.50 124,497.50 9,332.50 1/2 page 74,690.00 72,790.00 76,590.00 5,610.00 1/3 page 51,007.50 49,820.00 52,195.00 3,842.50 AS-SUPER MÄNNER CONNEX 4 2/1 page 261,630.00 257,070.00 266,190.00 19,570.00 AUTO BILD + SPORT BILD + TV DIGITAL 1/1 page 130,815.00 128,535.00 133,095.00 9,785.00 1/2 page 84,760.00 82,860.00 86,660.00 6,140.00 1/3 page 58,655.00 57,467.50 59,842.50 4,245.00 AS-SUPER MÄNNER CONNEX Plus 2/1 page 317,585.00 313,025.00 322,145.00 22,515.00 AUTO BILD + SPORT BILD + COMPUTER BILD + 1/1 page 158,792.50 156,512.50 161,072.50 11,257.50 TV DIGITAL 1/2 page 100,055.00 98,155.00 101,955.00 6,945.00 1/3 page 69,247.50 68,060.00 70,435.00 4,802.50 *Other formats and special placements on request **Ø-price is not bookable. All prices in euro plus VAT. For formats see individual rate. Please note: due to the different magazine formats of the individual titles within the combinations, it is necessary, to deliver several print documents in the appropriate format.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 12. COMBINATIONS

AS-AUTO CONNEX A double pack for increased performance when targeting men and the car market As an all-rounder, AUTO BILD - Europe's biggest automotive magazine - is the indispensable companion for all motorists and deals with everything on the subject of motoring. AUTO TEST - Europe’s number one buyer's guide - publishes tests, new products, accessories and a comprehensive purchasing advice section every month. With our expert partners and their know-how we give readers guidance in the area of new cars, used cars, legislation and the environment, thus providing real help with the purchase decision process.

Combination requirements If you book AUTO BILD and AUTO TEST, Europe’s number one buyer's guide, the number of pages that are the same in both titles will be offered in AUTO TEST at a base price discounted by 5%. This combination discount applies to the ads of a customer/group with the same volume within a calendar year. Theme changes, different ad formats and scheduling date adjustments are possible. Ads in the ‘AS Auto+Sport combination’ already come with a combination discount applied and no further combination discounts will be added. Only one discount model can be used per customer (further information on price sheet no. 21, AS Auto Verlag).

AUTO BILD AUTO TEST AS-AUTO CONNEX AS-AUTO CONNEX AS-AUTO CONNEX Combination price Combination price Format average price Price range 1 Price range 2 pro rata discounted average price Price range 1 Price range 2 One to four colours (not bookable) Jan, Feb, Jun, Jul, March, April, May, base price (not bookable) Jan, Feb, Jun, Jul, March, April, May, Aug, Dec. Sept., Oct., Nov. Aug, Dec. Sept., Oct., Nov. 1/1 page 4c 47,000.00 44,600.00 49,400.00 36,575.00 83,575.00 81,175.00 85.975.00

All prices in euro plus VAT.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 13. AUTO BILD MARKT

A big impact with the market leader - at affordable Discount scale Ad and print template booking deadline prices. That's our guarantee with the market section from 6 ads 5% 14 days before first day of sale in AUTO BILD. Because this is where advertisers from 9 ads 10% run into readers week after week who are keen to from 12 ads 15% Terms of payment consume and who appreciate AUTO BILD’s versatile from 24 ads 18% Payment by direct debit on the first day of sale or expert service and advice. A lot of potential with big from 52 ads 20 % prepayment of the total invoice amount on the day savings: of the ad booking deadline with a 1% discount, AUTO BILD MARKT can be booked individually or in The scale is only valid for ‘commercial ads’ (if pur- provided that no older invoices are outstanding. discounted combinations. chased within 12 months and with the same format In the event of late payment or deferment of pay- sizes). A higher order discount in the AUTO BILD full ment, interest at the usual bank rate for overdraft Marketing issue can be transferred to additional ads in AUTO facilities and collection costs shall be charged. B & M Marketing GmbH BILD MARKT. When a new business relationship is established,

Wendelsteiner Straße 2a, the advertising management reserves the right to Print space 91126 Schwabach demand prepayment by the ad booking deadline. All 206 mm width x 208 mm height www.bm-marketing.net, [email protected] prices stated in the price list are in Euro plus VAT. Column specifications Advertising sales Bank details Number 5, width 40 mm, distance 1.5 mm Germal Müller +49 (0) 91 22 6313 -385 Raiffeisenbank Dietersheim und Umgebung eG, Siniša Topicc +49 (0) 91 22 6313 -333 Acc. no. 200 555 010 (BLZ 760 694 10) Printing process Fax +49 (0) 91 22 6313 -301 Rotogravure printing Ad rates (incl. VAT) MARKETS combination Private ads Classified ad Box number ad Print templates The classified ad combination of the two market per line 25.00 7.00 leaders AUTO BILD MARKT + SPORT BILD MARKT (max. 35 characters) The current and binding technical information can be found at www.duon-portal.de. Data delivery after comes with a 25% DISCOUNT. Commercial Format mm price the ad booking deadline is only possible with prior ads 2c + b/w 3c + 4c registration. We recommend that you deliver all print Minimum size 5 mm 17.60 28.60 data electronically via www.duon-portal.de. (only in 5 mm from 10 mm 17.35 28.35 increments possible) from 25 mm 17.15 28.15 from 50 mm 17.00 28.00 from 100mm 16.80 27.80 Formats with a total volume of more than 340 mm require the approval of the advertising management. from 200mm 16.70 27.70 Prices in Euro plus VAT.

Price list no. 36 - valid from 01.01.2019 AUTO BILD 14. Axel Springer Auto-Verlag

AUTO BILD can be combined with the following titles in the AUTO BILD family. Combination discounts do not apply to AUTO BILD.

Europas Kaufberater Nr. 1

Additional information Wolfgang Berghofer Wendelsteiner Str. 2a, 91126 Schwabach on the titles/combinations Stefan Müller Tel.: +49 (0) 91 22 6313 - 300, Fax: +49 (0) 91 22 6313 - 301 of Axel Springer Auto-Verlag: [email protected], www.bm-marketing.net

Price list no. 36 - valid from 01.01.2019 AUTO BILD 15. Contact person on site

NATIONAL INTERNATIONAL Northern region Central region International Sales Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Stephanie Huth Tim Dolle Benedikt Faerber Axel-Springer-Platz 1 Gerbermühlstraße 9 General Manager International Sales 20350 Hamburg 60594 Frankfurt/Main Axel-Springer-Straße 65 Phone: +49 (0) 40 347 28157 Phone: +49 (0) 69 962385 17 10888 Berlin Fax: +49 (0) 40 347 28160 Fax: +49 (0) 69 962385 33 Phone: +49 (0) 30 25 91 - 7 25 72 Email: [email protected] Email: [email protected] Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected] Southern region South-western region Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Europe/Asia/Africa Great Britain/Ireland Knut G. Müller Martin Baumgardt Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Theresienhöhe 26 Zeppelinstraße 116 Fellin Wolter Patricia Meier Woster 80339 Munich 73730 Esslingen Axel-Springer-Straße 65 9 Wimpole Street, 3rd Floor Phone: +49 (0) 89 7432596 487 Phone: +49 (0) 711 3199 156 10888 Berlin London W1G 9SG Fax: +49 (0) 89 7432596 480 Fax: +49 (0) 711 3199 160 Phone: +49 (0) 30 25 91 - 7 25 63 Phone: +44 (0) 20 7836 4313 Email: [email protected] Email: [email protected] Fax: +49 (0) 30 25 91 - 7 25 55 Fax: +44 (0) 20 7836 5364 Email: [email protected] Email: [email protected] Western region National trade region Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Austria/Switzerland Italy Kai Michel Birgit Santoro Media Impact GmbH & Co. KG Axel Springer Media Italia S.r.l. Neuer Zollhof 1 Axel-Springer-Straße 65 Alina Friede Cristiano Merlo 40221 Düsseldorf 10888 Berlin Axel-Springer-Straße 65 Via Leopardi N° 21 Phone: +49 (0) 211 159268 12 Phone: +49 (0) 30 2591 71232 10888 Berlin 20123 Mailand Fax: +49 (0) 211 159268 55 Fax: +49 (0) 30 2591 71233 Phone: +49 (0) 30 25 91 - 7 25 71 Phone: +39 (0) 2 4398 1865 Email: [email protected] Email: [email protected] Fax: +49 (0) 30 25 91 - 7 25 55 Fax: +39 (0) 2 4340 0425 Email: [email protected] Email: [email protected] Eastern region AUTO BILD ad manager Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Bookmaker USA Felix Kemna Christian Kloppenburg Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Axel-Springer-Straße 65 Axel-Springer-Platz 1 Lena Sachse Philipp Doßmann 10888 Berlin 20350 Hamburg Axel-Springer-Straße 65 Axel-Springer-Straße 65 Phone: +49 (0) 30 2591 72574 Phone: +49 (0) 40 347 220 67 10888 Berlin 10888 Berlin Fax: +49 (0) 30 2591 72579 Fax: +49 (0) 40 347 269 10 Phone: +49 (0) 30 25 91 - 7 25 61 Phone: +49 (0) 30 25 91 - 7 25 83 Email: [email protected] Email: [email protected] Fax: +49 (0) 30 25 91 - 7 25 55 Fax: +49 (0) 30 25 91 - 7 25 55 Email: [email protected] Email: [email protected]

France & Middle East BeNeLux Axel Springer Media France S.R.L. Mediawire International à Associé Unique Anita Rodwell Jean-Robert Mamin Plein 1945, nr 27 You can reach even more men with: 93, Avenue Charles de Gaulle 1251 MA Laren 92521 Neuilly-sur-Seine CEDEX The Netherlands Phone: +33 (0) 1 7621 8500 Phone: +31 (0) 651 480108 Fax: +33 (0) 1 7621 8501 Email: [email protected] Email: [email protected] Version: October 2018 Version:

Price list no. 36 - valid from 01.01.2019 AUTO BILD