Introducing You to Our New Brand Campaign, 'Heritage'

Introducing you to our new brand campaign, ‘Heritage’ on location at the setting of Downton Abbey

CLOGAU’S HERITAGE

www.clogau.co.uk/retail What is the purpose of this guidebook ?

Your guide to our Heritage campaign is a useful document that we have put together purely to support you Helpful hints & information – our retailers – during the launch of the Clogau Heritage campaign and celebrating the th anniversary of Clogau jewellery. Most of this information is also available at: www.clogau.co.uk/retail

For over years Clogau has been chosen Be a part of Clogau’s heritage Page AW brochure Page to mark life’s most precious moments, acting This section will provide you with a brief overview A sneak preview of the brochures which will as beautiful and lasting reminders of the of what the Clogau Heritage campaign is all about be with you in the next few weeks. and how we can work with you to support your milestones that touch our lives. We are Knowing your target market Page businesses needs during this exciting time. grateful to you, our retailers, in helping Here we focus on understanding both your us maintain our sentimental values. Heritage campaign in brief Page existing Clogau customers and also who could This year we are celebrating years of Clogau. potentially be your new customer base – and In reaching such a pivotal milestone it is important Here we tell you about our evolution and our how these are supported going forwards. to us that we keep our retailers and your customers future aspirations. at the forefront. The Clogau customers are our Supporting you – the retailer Page family and we must let them feel a part of our th Great things come from small beginnings Page Designed with you in mind, this section covers anniversary celebrations. A visual summary of the key events in Clogau’s a wealth of marketing support materials for use brand heritage to help you and your customers on your website and in-store. The essence of the Heritage campaign will be set their jewellery and their heritage in context. reflected in all marketing collateral and promotions. Extended credit exclusive oer Page However, we sincerely hope that you will also New collections Page Don’t forget that our Extended Credit oer capture our story and draw the customers in to your New collections and jewellery for AW are is currently available but you need to be quick stores with your own Clogau Heritage story. available from August . This section focuses to make sure you don’t miss it. This gold panel will remain a feature throughout on our unique selling points (USPs) and what Contact details for our Sales team Page this document. It’s purpose is to give you a quick they mean to your customers. overview of important things that you and your customers may wish to know more about when discussing Clogau jewellery and our heritage. It can also be used as a quick reference guide to where you may find Clogau support on your retailer website and from your Area Sales Managers. www.clogau.co.uk/retail www.clogau.co.uk/retail Our new photography was taken on location at Highclere Castle where the TV series Downton Abbey was filmed. YOUR BENEFITS RESOURCES

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www.clogau.co.uk/retail Be a part of Clogau’s heritage

HelpfulYOUR BENEFITS hints & RESOURCESinformation ’ ’

As a valued retailer, we would like to take the On July , Prince Edward I was ocially invested as time to share with you the rationale behind our the Prince of Wales in a special ceremony at Caernarfon Castle near Snowdonia. The regalia used in the investiture new Heritage campaign. In this guide we hope of the Prince of Wales incorporated pure Welsh gold. British to provide you with explanations and guidance Royalty has continued with the tradition of using Welsh gold . The links between Welsh gold and Royalty date on what and why we have produced the Heritage in their wedding rings up to the present. back over years to . . The Heritage campaign photographs were campaign and how we can support you and One of the reasons that Clogau decided to set the taken at Highclere Castle, home of the current your customers going forwards. Heritage campaign against the aristocratic backdrop of Earl and Countess of Carnarvon and set of the Highclere Castle, home of the current Earl and Countess globally renowned TV series Downton Abbey. of Carnarvon, was to reflect the longevity of our Royal connections and the importance and value of Welsh gold . Caernarfon Castle lies in the fringes of today. Highclere Castle is the setting for the world famous Snowdonia to the east and south-east of North TV series Downton Abbey and is set in the same period that Wales. The spelling of Caernarfon has changed Clogau began. many times over the years. Carnarvon and Caernarvon are Anglicised spellings that were Our heritage evolved in the hills of Snowdonia when gold superseded in and respectively. was found in the Clogau St David’s mine. This mine was the largest and richest of its kind. After many years mining, the . As you may know, Welsh gold is probably the gold veins became too rare and dicult to find, and the last rarest in the world, and including only a small amount makes Clogau jewellery aordable to Caernarfon Castle, with a harper in the foreground by Paul Sandby train carrying Welsh gold from the Clogau mine clanked to a halt. those who wish to own a piece of Welsh and Royal history of their own. We do not state the % content for a number of reasons. Firstly, the precise Welsh gold content varies with the caratage of the gold in the piece. Also, we do not The Roberts family wanted to find a way to ensure that wish to state a fixed % in case we are forced to this very rare Welsh gold would be used to create heirloom reduce it in the future due to depleting stocks. jewellery of the highest quality, beauty and originality. The You can be guaranteed that there is Welsh gold Clogau brand was founded in with just five pieces of within Clogau jewellery which is shown by the jewellery and a handful of Welsh retailers. Over years Welsh Dragon stamp. later, we are celebrating our heritage with our customers across the globe – with over pieces of iconic jewellery. The Clogau St David’s mine in the early ’s

www.clogau.co.uk/retail Helpful hintsHERITAGE & information CAMPAIGN

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www.clogau.co.uk/retail Heritage campaign in brief

Helpful hints & information

This year is the start of our th anniversary Family sentiments, majestic ﬁligree and Welsh gold celebrations, commemorating the founding of encapsulate Clogau’s th anniversary Heritage campaign. The Clogau story is still in its infancy although our Royal Clogau and everything that has been achieved heritage and cultural legacy spans the last century. during this time. Our Heritage campaign was . Our Heritage product photography will be Celebrating years as one of the UK’s most successful shot on location at Highclere Castle, setting of used to support our retailers both in-store and jewellery brands is a pivotal milestone for Clogau. Our online. Don’t forget to sign in to your website Downton Abbey and home of the current aspirations for the campaign were to build on our iconic to make use of these resources, designed Earl and Countess of Carnarvon. foundations and ensure the brand heritage remained speciﬁcally to support your sales. relevant enough to resonate with our domestic and international markets and also create a platform for us to www.clogau.co.uk/retail engage with a new audience. With strong Welsh roots and . Supporting our retailers is key to the success links to the Royal Family, Clogau is a very British brand of the brand. As such, we have created lots of with huge international appeal. marketing support material for your use.

Royalty and Welsh cultural heritage are at the heart of . Go to the Clogau retailer website: the Company’s past, present and future. Welsh gold was www.clogau.co.uk/retail and sign in with your ﬁrst used by the Royal Family in the investiture regalia for username and password. Edward, Prince of Wales in and again in for HRH, Prince Charles. The investiture took place at Caernarfon . Look under Services > New! Marketing Castle near Snowdonia, home to the Clogau St David’s materials and here you will ﬁnd a while host mine. This same rare Welsh gold has also been used to of useful images and text to use on your website create wedding rings for some members of the Royal and instore to promote the Clogau Heritage Family since . campaign new jewellery collections, all designed with the retailer in mind.

. Don’t forget that you can also contact your Family sentiments, majestic ﬁligree and Welsh gold encapsulate Area Sales Manager, order POS and jewellery and ﬁnd lots of other useful information that Clogau’s 25th anniversary Heritage campaign. The Clogau story is “ can support your Clogau business all by logging still in its infancy although our Royal heritage and cultural legacy in to the Clogau retailer website and following spans the last century. Great things do come from small beginnings. the link: ” www.clogau.co.uk/retail www.clogau.co.uk/retail “Great things come from small beginnings”

www.clogau.co.uk/retail Great things come from small beginnings

Helpful hints & information ,

This year is the start of our th anniversary The Clogau story is still in its infancy although our celebrations, commemorating the founding of Royal heritage and cultural legacy spans the last century. Our background, families, relationships and emotions are Clogau Gold of Wales Ltd and all that has all important elements that make up our heritage, and been achieved during this time. these remain of the utmost importance to Clogau and . Supporting our retailers is key to the success our customers. of the brand. As such, we have created lots of marketing support materials for your use. Amongst the many reasons our customers – and your . Go to the Clogau retailer website: customers – purchase Clogau jewellery, with a touch of www.clogau.co.uk/retail and sign in with your rare Welsh gold, is because it is seen as an heirloom with username and password. both a personal and cultural meaning and a permanent tie to Wales – something valuable to pass down the generations. . Look under Services > New! Marketing It is our heritage that deﬁnes what we are, and provides the materials and here you will ﬁnd a whole host cornerstone for our future – a future that will hopefully be of useful images and text to use on your website as successful as our story has been to date. and in-store to promote the Clogau Heritage campaign new jewellery collections, all designed Great things do come from small beginnings. with the retailer in mind.

. Don’t forget that you can also contact your Area Sales Manager, order POS and jewellery and ﬁnd lots of other useful information that can support A young Ben Roberts on a visit to the Clogau St David’s mine Ben Roberts your Clogau business all by logging in to the Managing Director Clogau retailer website and following the links: www.clogau.co.uk/retail

www.clogau.co.uk/retail Our Royal Heritage timeline

Helpful hints & information

For over years Clogau has been chosen to mark life’s most precious moments, acting as beautiful and lasting reminders of the milestones that touch our lives and we are grateful to you, our retailers in helping us maintain our sentimental values.

In reaching such a pivotal milestone it is important to us that we keep our retailers and your customers at the forefront and provide that important, personal touch in everything that we do. Thus far we hope that we have told our Heritage story in a manner that you enjoy and that you will enjoy sharing with your customers.

The Clogau customers are our family and we must let them feel a part of our th anniversary celebrations. The essence of the Heritage campaign will be reﬂected in all marketing collateral and promotions however we sincerely hope that you will also capture our story and draw the customers in with your Clogau story.

www.clogau.co.uk/retail NEW COLLECTIONS

www.clogau.co.uk/retail New collections: Tree of Life Eden

Helpful hints & information To celebrate the start of our th anniversary This exciting new collection encapsulates Clogau’s th celebrations, Clogau have commissioned an anniversary Heritage campaign, which commemorates the founding of Clogau and all that has been achieved during exclusive jewellery collection, Tree of Life Eden, this time – and all that we hope to become in the future. by Welsh designer, Sarah Jordan. Retailers Family sentiments, majestic filigree and Welsh gold are interested in purchasing stock will be able celebrated in this pivotal milestone campaign and exciting . To find out more about Sarah Jordan and to do so in the Autumn. new collection. the Tree of Life Eden collection please speak Tree of Life Eden has evolved from our own iconic Tree with your Area Sales Manager or visit your of Life filigree, to which Sarah has given a fluid, organic, Retailer website: sculptural and evolutionary twist. All the pieces are modern, desirable and the essence of subtle designer luxury. Sarah www.clogau.co.uk/retail Jordan talks about the inspiration behind her designs:

The tactile and calming feelings “the pieces evoke come from their very being – they are 3D forms, continuous and not repetitive in pattern – that draw the eye around each piece of jewellery providing a dierent perspective as the eye travels a dierent path every time.”

www.clogau.co.uk/retail New jewellery: Tree of Life Bow

Helpful hints & information Tree of Life Bow jewellery has been designed by Katie Merrills, winner of the Clogau Creative Competition. The classical bow motif represented in these stylish pieces shares its familiarity with all ages and its heritage with the iconic Tree of Life design of natural intertwining vines and leaves, delicately combined. These elegant pieces of contemporary jewellery are the perfect accessory to complement . This elegant, contemporary silver and rose gold any outﬁt for any occasion. Classic design never dates. pendant, set with three diamonds, is mm long and contains a touch of rare Welsh gold – the gold of Royalty for over years. The pendant hangs freely on a cm ( ") silver curb chain. | STOLBP

. These elegant, contemporary mm wide silver and rose gold earrings, set with a total of four diamonds, are the perfect accessory. | STOLBE

. This contemporary silver and rose gold ring, available in sizes J – T, is set with three diamonds and is the perfect accessory to complement any outﬁt. The motif measures mm wide. | STOLBR

www.clogau.co.uk/retail New collections: Salacia

Helpful hints & information In ancient Roman mythology, Salacia was worshipped as the goddess of the sea. She was the wife and queen of Neptune, god of the sea. Salacia is represented as a beautiful nymph, crowned with seaweed, often depicted driving with Neptune in a pearl shell chariot drawn by dolphins and sea-horses. These beautiful, elegant . The Salacia silver and rose gold earrings are sea creatures form the inspiration behind this divine collection. mm long and are a unique piece of jewellery that can be treasured forever and worn no matter what the occasion. Containing a touch of rare Welsh gold – the gold of Royalty for over years. SSHE

. The Salacia silver and rose gold pendant can be worn no matter what the occasion. Containing a touch of rare Welsh gold – the gold of Royalty for over years, the Salacia pendant is mm long and hangs freely on a cm ( ") silver curb chain. SSHP

www.clogau.co.uk/retail New Milestones bead charms: Princess

Helpful hints & information Kensington Palace was the birthplace and childhood home of some of Britain’s most famous monarchs and the backdrop for many great events and dramas in royal history. These new charms are based on the personal passions of the seven princesses, all former residents of Kensington Palace. Every charm tells a story

from a passion for the arts to a love of nature. Whatever your milestone, these Horse . The inspiration behind the Birdcage milestones new charms are a contemporary heirloom gift ﬁt for a princess. bead charm came from Queen Victoria’s love for wildlife, particularly birds. For songbirds and bird lovers alike, a pretty addition on anyone’s milestone bracelet.

. The inspiration behind the Ballet shoe milestones bead charm came from the Royals love of dance. An elegant addition for any lover of dance. Tiara set with topaz Birdcage Tulips . The inspiration behind the Tulips milestones bead charm came from Queen Mary’s love of exotic plants – which included tulips which were very unusual during this period. The perfect blossoming accessory to cheer up all who see it.

. The Tiara bead charm has been created in sterling silver and beautiful ct rose gold contains a touch of rare Welsh gold – the very Ballet Shoe same gold as used by British Royalty since . A beautiful charm beﬁtting girls of all ages who deserve the best in life!

. The inspiration behind the Horse milestones bead charm came from Queen Anne and her passion for horses. For all aspiring horse women and lovers of all things horsey!

www.clogau.co.uk/retail AUTUMN & WINTER

www.clogau.co.uk/retail Autumn & Winter 2014 brochure

Helpful hints & information

. During the first week in August, our Autumn & Winter brochures were mailed out to Clogau Retailers.

. The new design reﬂects our heritage – where we have come from and our aspirations for the future. The new jewellery collections hopefully reﬂect our brand values and heritage and all that they encompass.

. If you have not requested any brochures or would like to order more, please contact your Area Sales Manager and request your desired quantity. Alternatively, visit our website: www.clogau.co.uk/retail

www.clogau.co.uk/retail SUPPORTING RETAILERS

www.clogau.co.uk/retail Knowing your target market

Helpful hints & information Nobody knows your customers like you do – and that is why we feel it is so important to support you in supporting them. In this section we would like to remind you of the value of checking the retailer website where you can compare best- sellers by other jewellers in your area amongst many other Maximise your sales with these best-selling helpful statistics – plus lots of useful marketing downloads. Clogau lines and collections as well as looking at what Autumn & Winter holds Best performing lines by volume [February – July ] in terms of inspiring designs and potential STOCK CODE ITEM NAME COLLECTION NAME RRP new customers. Check out your retailer 3SCTOLR Tree of Life Ring Tree of Life collection £89 website for up-to-date information. 3SOTLR Tree of Life Ring Tree of Life collection £169 3SLLC54 Fairy Bead Charm Milestones collection £59 . To mark our th anniversary, we have 3SELP Eternal Love Pendant Eternal Love collection £129 collaborated with jewellery designer, 3SCWR Annwyl Ring Annwyl collection £139 Sarah Jordan to bring to your customers a 3SMP Clogau Celebration Pendant Clogau Celebration collection £149 contemporary version of our classic Tree of Life 3SHSN Heartstrings Necklace Heartstrings collection £99 collection (photo of jewellery, left). These may 3SKR Kensington Ring Kensington collection £139 appeal to a younger audience than our more 3SLVR01 Love Vine Ring Milestones collection £139 traditional designs and as such, may open up a 3SPSB Milestones Bead Charm Bracelet Milestones collection £199 new customer base to you, our retailer. To ﬁnd out more please see page of this guide. Best performing lines by value [February – July ] . Don’t forget, the most up-to-date information CODE ITEM COLLECTION NAME RRP about best performing lines by volume, value 3SABR01 Am Byth Ring Am Byth collection £390 and by your competitors – plus a whole host of ETOLR4 Tree of Life Ring Tree of Life collection £390 other useful information and downloads for 3SELP Eternal Love Pendant Eternal Love collection £129 instore and website use can be found at: 3SOTLR Tree of Life Ring Tree of Life collection £169 STFLP Fairy Locket Fairy collection £250 www.clogau.co.uk/retail 3SPSB Milestones Bead Charm Bracelet Milestones collection £199 3SCTOLR Tree of Life Ring Tree of Life collection £89 SCLP Cariad Locket Cariad collection £169 LVP Love Vine Pendant Love Vine collection £700 18TOLWDR Tree of Life Diamond Ring Tree of Life Diamond collection £4,000

www.clogau.co.uk/retail Best performing lines February – July 14

STFLP 3SMP 3SKR 3SABR01 18ETOLR3 DP3 LSPR 3SELP ELP Fairy locket Clogau Celebration pendant Kensington ring Am Byth ring Am Byth ring Da odil pendant Lovespoons ring Eternal Love pendant Eternal Love pendant £250 RRP £149 RRP £139 RRP £390 RRP £2,800 RRP £360 RRP £350 RRP £129 RRP £540 RRP

3SLLC54 3SLLC53 LVP 18TOLWDR ELYR017 3SCWR 3SLVR01 Fairy bead charm Da odil bead Love Vine pendant Tree of Life Diamond ring Annwyl ring Annwyl ring Love Vine ring RRP RRP RRP RRP £59 charm £750 £4,000 £800 RRP £139 RRP £139 £69 RRP 3SPSB Milestones bead charm bracelet £199 RRP

SCLP ETOLR4 3SOTLR 3SCTOLR CAHP 3SHSN SCA010 4STCLW17DRW 4STCLW14 Cariad locket Tree of Life ring Tree of Life ring Tree of Life ring Cariad pendant Heartstrings necklace Cariad pendant White Ceramic and Rose Baroque Gents Watch RRP RRP £470 RRP £169 RRP RRP RRP £390 RRP £169 £89 £99 £219 Steel Ladies Watch £500 RRP £550 RRP

www.clogau.co.uk/retail Your retailer website and your RWP

Helpful hints & information Retailer website Retailer Web Platform (RWP) Get access to your best-selling items, our best- Sell online quickly and easily through your RWP, a selling items, loyalty points statement, general website fully branded and maintained by Clogau to information, warranty information and tiering. work with your existing website. To ﬁnd out more, You can also order stock directly online at please speak with your Area Sales Manager and www.clogau.co.uk/retail they will be happy to talk you through it. Welcome to the Clogau retailer website. This website is packed full with resources, information and downloads to help support you – the retailer in growing your Clogau business.

On here you can ﬁnd a wealth of practical information ranging from ﬁnancial data on criteria such as best selling Clogau pieces in your area to content about all of our new pieces of jewellery for AW.

You will also ﬁnd marketing support materials for your POS units, window displays and adverts amongst a whole host of support for both instore and online use.

The Clogau Retailer Web Platform (RWP) Interested in running a Clogau Event Day?

The Clogau retailer website designed and built to support your business needs Information about what this entails can be found here too. Just make an appointment with your Area Sales Manager to get the ball rolling.

YOUR FEEDBACK IS IMPORTANT TO US ’

In the near future, we will be putting a lot of If there are things that you would beneﬁt from that are not on there, please email: [email protected] time and eort into our retailer site as we want to and we will see about the feesability of trying to help you. support you to the best of our abilities. We welcome your input and feedback. Thank you in advance for your help.

www.clogau.co.uk/retail Heritage campaign on social media

Helpful hints & information

. On August , we launched the social media presence of our Heritage campaign to our customers. It is a visual timeline of our August August August August heritage and includes the tagline ‘Great things come from small beginnings’.

. If you wish to use these images, please feel free to share them on social media. Keep an eye on our social media pages as we will be sharing lots of content (images and text) about our new collections and pieces of jewellery too.

. You can ﬁnd us online at: www.facebook.com/clogaugold www.twitter.com/clogau August August August August www.instagram.com/clogaugold

August August

www.clogau.co.uk/retail SUPPORTING RETAILERS

www.clogau.co.uk/retail Supporting you, the retailer

Helpful hints & information New POS for all retailers: To tie-in with our We’ll help you host Clogau Event Days (CED) forthcoming Heritage campaign, we’ve created a in your store to entice your customers to purchase brand new set of POS set in scarlet velvet which is an item of Clogau on the day. available to all Clogau stockists. A brand representative will spend half a day in-store promoting the event and give customers a Clogau brand If you would like to host a Clogau Event Advertising story presentation. We’ll also send a bespoke e-mail We have a number of A and quarter-page adverts featuring invitation to your Clogau warranty registrants two weeks Day in your store, please register your product images and the latest Heritage campaign images before the event. interest with your Area Sales Manager and for you to download and submit for newspaper or magazine they will be the best person to advise on how advertising. Just change the details that are personal to your we can best accommodate your wishes. store and they are good to go! For over years Clogau has been chosen to mark Visual merchandising and training life’s most precious moments, and it is important to

Gain product knowledge and selling tips, as well as visual us that we keep our retailers and your customers at merchandising from our team across the UK. If you are the forefront and provide the important, personal unsure who your Visual Merchandiser is please go to touch in everything that we do. www.clogau.co.uk/retail and their contact details will be The essence of the Heritage campaign will be listed for your use. Alternatively, as always, please feel free reﬂected in all marketing collateral and promotions to contact your Area Sales Manager. however we sincerely hope that you will also capture our story and draw the customers in with your New scarlet velvet POS set Clogau story.

Example web banners and images CED customer email example

Example trade adverts

www.clogau.co.uk/retail Retailer Point of Sale available now Helpful hints & information

If you would like to take advantage of our Heritage Point of Sale materials, please either speak with your Area Sales manager or take a look on your Retailer website in the POS Display section and the Services section. All the support materials you require can either be downloaded or ordered from here. Any problems, please contact us: www.clogau.co.uk/retail

Bespoke window displays (landscape)

Bespoke window displays (portrait)

POS & Display

Heritage A strut cards for use in your store

Heritage acrylic block Heritage A poster Services: New Marketing Materials Heritage base block graphic for POS unit www.clogau.co.uk/retail Retailer banners available for your use Helpful hints & information

POS & Display

Heritage pull up banner examples: Please ask your Area Sales Manager for details

Services: New Marketing Materials

www.clogau.co.uk/retail Showcase your Clogau jewellery

Helpful hints & information The Clogau retail display unit, or Shop-in-Shop, Gold rewards ( –k yearly spend) is a merchandising display unit that attractively • Clogau shop-in-shop service showcases our jewellery, allowing customers to (design layout/supplier rates/finance options) easily recognise the Clogau brand within a retail • Preview new collections store. It is optional for all our retail partners. • Increased credit terms (seasonal) Shop-in-Shop unit dimensions Research undertaken by the POPAI (Point of Purchase Platinum rewards (k+ yearly spend) The units that are currently available to purchase Association International) revealed that customers • Clogau Shop-in-Shop service for the Shop-in-Shop are pictured on the left. They unconsciously search for a positive shopping environment, (design layout/supplier rates/finance options) have been designed to provide a highly professional making comfort and attractiveness important factors. • Preview new collections showcase for the quality jewellery that Clogau The research also revealed that % of customers purchase • Increased credit terms (seasonal) produce and to reflect the standards that your decisions (whether to buy a product or not) are made customers have come to expect from us. in-store. Our retail partners can choose from four dierent • Exclusive Clogau jewellery – in-store only display units depending on the available floor space. Each • Extended warranty If you would like to place an order for Shop-in-Shop unit features the Clogau logo, display merchandise to units, please log in to your retailer website at: feature the jewellery and new HeritageShop-in-Shop campaign imagery. Shop-in-Shop www.clogau/co./uk/retail or speak with your furniture See page for examples of the Shop-in-Shop POS Heritage Area Sales Manager whose number is listed at design visuals. the back of this guide.

. UNIT A . UNIT C Height: mm Height: mm Width: mm Width: mm Depth: mm Depth: mm Cost: (pair) Cost:

. UNIT B . UNIT D Height: mm Height: mm Width: mm Width: mm Depth: mm Depth: mm Cost: Cost: Unit A Unit C Unit A Unit D Unit B - iPad interactive counter with 2x lockable pull-out drawers.

Unit B Unit A Unit C Unit D Dimensions Dimensions Dimensions Dimensions Height: 1100mm www.clogau.co.uk/retailHeight: 2150mm Height: 2150mm Height: 1950mm Width: Width: 395mm Width: 1200mm Width: 425mm 1460mm Depth: 320mm Depth: 320mm Depth: 425mm Depth: 515mm Cost Additional costs: Cost Cost Cost Installation £30 per hour labour + £1680 (pair) £1825 £895 £2725 50p per mile, from BB9 address Shop-in-Shop graphics for retailers Helpful hints & information

If you would like to take advantage of our Heritage Point of Sale materials, please either speak with your Area Sales manager or take a look on your retailer website in the POS Display section and the Services section. All the support materials you require can either be downloaded or ordered from here. Any problems, please contact us: Example trade adverts

Shop-in-Shop graphics for Unit B www.clogau.co.uk/retail

POS & Display

Shop-in-Shop in Waltons, Wrexham Shop-in-Shop in Mococo, Mold Services: New Marketing Materials

www.clogau.co.uk/retail Extended credit payment plan Helpful hints & information

Further to your existing credit on normal terms, an additional credit limit from HSBC may be available on your behalf for up to day terms for a single order placed in August. As well as our four new collections, our Autumn & Winter jewellery includes over new pieces You’ll receive your goods within three working days once of jewellery, now available to entice your customers we’ve received your order (depending on stock availability) in the run up to Christmas. but you won’t have to pay a penny until th November . Visit your retailer website to view all the beautiful To ensure that you get your stock as quickly as possible, pieces now available to purchase using the we’ll part-despatch your order if some items aren’t currently extended credit terms discussed here. in stock. This oer doesn’t aect your normal credit limit Terms and Conditions apply. These can be found at: on normal terms. https://www.clogau.co.uk/PDF/Extended-Credit- Mailing- -booklet.pdf You’ll have two credit limits: the ﬁrst for normal orders,

and a second for a single order for up to day terms (when placed in August). To qualify, you must Tree of Life Bow: New jewellery for Autumn Winter spend , or more (net of VAT). Payment due date th November To see whether the full extended credit limit is available to you, please get in touch with your Area Sales Manager as soon as possible. To get the full day credit available please place your order by August. The earlier you place your order, the sooner you’ll get your stock, and the more time you’ll have to pay for it; payment must be made in EXTENDED CREDIT OFFER th full by November. Order your Clogau stock in July and August Pay anytime before 30th November With best wishes, JULY AUGUST SEPTEMBER OCTOBER NOVEMBER

MATRIX FOR PAYMENT TERMS – LEDGER 24183 Invoiced between these dates Maximum no. of days credit Invoice due date Ben S. Roberts 01/08/2014 – 29/08/2014 120 30/11/2014 Managing Director

www.clogau.co.uk/retail Exclusive Extended Credit Offer

Helpful hints & information B

Stock the exclusive Clogau Mistletoe Kisses collection Exclusive to those who take up this oer, our forthcoming Mistletoe Kisses collection is perfect for your store during the Christmas season. D ’ More ﬁnancial control and much better cash ﬂow Get your Clogau stock now, sell it, but keep the cash Don’t lose customers to rival stores that have until November. bigger and better Clogau displays as a result

Beat your competitors of NOT taking up this o er. This exclusive oer is only available to a select few so you Don’t miss a perfect opportunity of moving up a can gain a competitive advantage right now by having a The Mistletoe Kisses collection includes a pendant, necklace and earrings and is Clogau AU tier level. bigger and better Clogau display before anyone else. If only available to retailers taking up this Extended Credit Oer. you think you may be interested and be at the appropriate Remember, this oer is only available to our best Clogau level then contact your Area Sales Manager today. stockists, based on their tier level.

Immediately maximise your sales If you’re not currently at Platinum level, you may You can also request to receive our newly re-designed POS not benefit from things such as additional items on free of charge to make your display even better. The POS appro, stock priority, hospitality, extra Clogau Event will be allocated based on tiering – on a case-by-case basis. Days, and extra brand loyalty points, that you would have gained had you took up this oer and moved Greater freedom and flexibility with your future finances up a Clogau AU tier level. The extra credit gives you more flexibility on deciding how to manage your future finances and more freedom to plan Don’t miss out on some of the best credit terms for the coming months. available to high street retailers today!

Not many retailers can get credit like this these days Not only does it show our strength in the market at the moment in order to secure this type of credit oer but it also shows how much we value your business suggesting you contact your Area Sales Manager to see if we can oer you these excellent terms. Hurry, time is short! Tree of Life ring ( TOLWDR) and pendant ( TOLWDP ) in ct gold and diamonds

www.clogau.co.uk/retail

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UK Sales Manager Northern England, North West & North Wales South Wales South East & South West Scotland & Ireland England [email protected] [email protected] [email protected] [email protected] [email protected]