FOR IMMEDIATE RELEASE Contact: Desta Davis Senior Manager, Public Relations Ph: 262-703-3854 Email:
[email protected] Karlyn Nelson/Nick Jones MPRM Communications on behalf of AwesomenessTV Ph: 323-933-3399 Email:
[email protected] Kohl’s Department Stores Partners with AwesomenessTV on Breakthrough New Fashion Line and Original YouTube Series Limited-edition junior’s capsule collection launches exclusively at Kohl’s beginning fall 2014 MENOMONEE FALLS, Wis., September 3, 2014 – Kohl’s Department Stores (NYSE: KSS) and AwesomenessTV today announced a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on September 22, 2014. "We partnered with Kohl's because we shared a vision for revolutionizing the typical approach to consumer products," said James D. Fielding, Global Head of Consumer Products and Retail at AwesomenessTV. "Kohl's is also where our audience shops, making them the perfect fit for the S.o. R.a.d. brand." “We are thrilled to partner with a cutting-edge company like AwesomenessTV and leverage the power of their new frontier of YouTube influencers to bring amazing product to our junior’s shoppers,” said Will Setliff, Executive Vice President of Marketing at Kohl’s. “We recognize the growing value of digital content creation and social media consumption, and are confident this new platform will create genuine, organic conversation among our teen demographic.” The first S.o.