CASE STUDY - MOTOTRBO, ANTONINE CENTRE MOTOTRBO ™ Professional Digital Two-Way Radio System

MOTOTRBO ™ Powers Shop Watch Scheme for £40 Million Antonine Centre

The Antonine Centre, one of ’s newest retail and leisure complexes with 42 shops and 3,000 parking spaces, has chosen Motorola’s MOTOTRBO digital radios to provide fast, responsive retail security and fight shoplifting proactively. Supplied and installed by Motorola Authorised Dealer Link-Tel Communications, the MOTOTRBO radios provide coverage across 350,000 square feet of retail space in that opened in May 2007 in and is part of an urban regeneration initiative. The new development, hailed by councillors as signalling the rebirth of the town, has already created more than 600 jobs. Retail analyst CACI estimates that the creation of the new mall will increase what shoppers spend in Cumbernauld by as much as 84%.

MOTOTRBO radios were purchased to enable members of Shopalert, the “MOTOTRBO Centre’s shop watch scheme, to alert each other and the Mall Security Officer provides the secure to the presence of known criminals or troublemakers. Digital transmission transmission, prevents the risk of professional shoplifters with frequency scanners being able to eavesdrop on calls. The improved speech clarity of digital over analogue excellent audio clarity means clearer communications, with messages getting through first time, and background even against the constant background noise of a busy mall. MOTOTRBO enables callers to make one-to-one as well as group calls, ensuring that users noise suppression who are not part of a call can remain undisturbed. The wider range of digital we require for a reduces hardware purchasing and operating costs by eliminating the need for a base station to provide coverage across the entire shopping area and its shop watch scheme three outlying car parks. MOTOTRBO’s wide range of features means that in a busy retail new functionality can be added incrementally as the scheme’s needs expand, making it a scalable, future-proofed, cost-effective solution. environment while providing us with a smooth migration path from analogue to digital.”

Karen Johnston, Centre Manager, The Antonine Centre. 1 CASE STUDY: MOTOTRBO - Antonine Centre Secure, Discreet Communications Higher Performance and Better Value for Money Prior to setting up Shopalert, The Antonine Centre Link-Tel conducted a site visit to test the range was already using Motorola Professional Series and allow users to trial the MOTOTRBO handsets analogue radios to streamline some of its routine, before configuring their functionality to the Centre’s day-to-day activities. Cleaning operatives, security needs. “MOTOTRBO handsets cost around 10% personnel and the managerial team were using more than analogue but their higher spec, improved Motorola Professional Series radios to keep in touch performance and wider feature set meant they with colleagues throughout the 75-hour trading would meet our needs more effectively and offer week. Shopalert was created to help protect retailers better value for money in the long term,” says Bryan against the rising cost of shoplifting by enabling Morrison, operations manager at The Antonine “We were very keen stores to work together to tackle criminals. The Centre. “Link-Tel did an excellent job in pre- to use Motorola Centre wanted a solution that would provide the programming the radios to our needs and ensuring a most effective deterrent against groups of well- rapid set-up and seamless go-live. They also trained radios for Shopalert equipped, fast-moving thieves. Existing supplier Link- any users who were unfamiliar with two-way radio, a as the robustness Tel Communications recommended digital two-way process that only took around 20 minutes thanks to radio to provide a secure, discreet communication the cellular look and feel of the handsets.” and reliability of our system with no risk of transmissions being analogue radios had compromised by eavesdroppers. made them invaluable Greater Coverage and up to 40% Increase in to the smooth running Battery Power of the Centre ” “We were very keen to use Motorola radios for Shopalert as the robustness and reliability of our analogue radios had made them invaluable to Karen Johnston, the smooth running of the Centre,” says Karen Centre Manager Johnston, Centre Manager. “Link-Tel demonstrated The Antonine Centre how digital could provide greater coverage and improved audio clarity than analogue and could easily be set up to allow users to make both one-to- one and group calls. The increased battery power would extend battery life by up to 40%, or 13 hours. This was a particularly important benefit as it would enable the radios to be used throughout the entire trading day, which is 11 hours on most weekdays, without the need for recharging.”

2 CASE STUDY: MOTOTRBO - Antonine Centre One-to-One and Group Calls Shopalert was an immediate success, with 10 of the larger outlets, including Next, River Island, Woolworths, Dunnes Stores, TK Maxx, Dorothy Perkins and Birthdays, joining immediately. Each DP 3400 shop has a MOTOTRBO DP 3400 hand portable Non-display Portable Radios that is used by managers or door security staff to alert all other scheme members and the Mall Security Officer simultaneously to troublemakers. Around 70% of all calls made are broadcast to all users but retailers can also request a one-to-one call with the Mall Security Officer if they want to discuss an incident discreetly, without alerting all users. Pushing the purple button on the side of the radio sends a pre-determined text message to the security officer asking for a private call. The on-duty security controller carries a MOTOTRBO DP 3600 which has an alphanumeric display enabling the controller to identify the caller instantly.

“The ability to Interoperability with Analogue Radios transmit messages “Around 30% of transmissions are one-to-one and caller identification is a particularly useful feature for securely, knowing us, ” says Karen Johnston.“ Knowing who is calling that there is no enables the security controller to respond more rapidly to any situation that arises. If required he can risk of them being take advantage of MOTOTRBO’s interoperability intercepted, is a between analogue and digital to ask the CCTV controller using the Motorola Professional Series major advantage radios to train cameras on the store in question or over analogue and of alert the police immediately if necessary.” considerable benefit If an emergency situation arises, users can in the fight against press the orange button located on top of the MOTOTRBO radios. This transmits their identity crime.” to the controller and all other radios which emit an audible signal to alert users. The radios can Bryan Morrison, also be deactivated remotely by the controller to Operations Manager protect against theft and misuse. If a lost radio is The Antonine Centre subsequently found, it can be revived over the air by DP 3600 the controller. Display Portable Radios “Loud and Clear” Communications Around 40 calls each day are made by the mall security officer and three or four by each Shopalert member. Most transmissions last only 10-20 seconds but some longer calls last for up to one minute. MOTOTRBO’s high-quality audio transmission virtually eliminates background noise and ensures that there are no black spots across the entire complex. “Speech clarity is excellent, there are no scrambled messages, and all communications are transmitted loud and clear,” says Bryan Morrison. “The ability to transmit messages securely, knowing that there is no risk of them being intercepted, is a major advantage over analogue and of considerable benefit in the fight against crime.”

3 CASE STUDY: MOTOTRBO - Antonine Centre 50% of Retailers Set to Join Value-Added Service and Expertise from Link-Tel Shopalert has been very successful in deterring The Antonine Centre evaluated four providers theft at the Antonine Centre where notices for Shopalert but chose Link-Tel for the announcing the crime prevention initiatives in professionalism and technical expertise of its place have been displayed in every participating consultants. “Link-Tel’s team were extremely shop. “Since we went live with the MOTOTRBO knowledgeable and helpful and tailored their radios we have had very few reported instances service and the solution to our needs,” says of attempted shoplifting,” says Karen Johnston. Bryan Morrison. “We followed their advice “The scheme is currently live in 30% of the stores when choosing and configuring the radios and that are already open and we are confident that will continue to rely on their recommendations this will increase to 50% when all outlets are fully for new functionality to increase the scheme’s operational. Most non-participants are either very effectiveness.” small stores or shops that provide a service rather than sell goods, such as hairdressers, where the “MOTOTRBO is a cutting-edge product that risk of theft is not a significant problem.” allows dealers to offer customers a solution based on new technology that is not only affordable MOTOTRBO‘s interoperability between analogue but also head and shoulders above anything the and digital means that the Shopalert radios could competition can provide,” says James Crawford be programmed to operate with the Motorola of Link-Tel Communication. “MOTOTRBO’s analogue hand portables used by cleaning staff, inherent transmission security and full feature set security and Centre managers. Although this is a makes it the best technology available for on-site not a feature the Centre is currently considering, communications in all industry sectors. We are MOTOTRBO will ease user migration from confident that The Antonine Centre will enjoy a analogue to digital in the longer term. fast return on its investment in MOTOTRBO while providing a more positive shopping experience for customers and we look forward to meeting their needs for years to come.”

About Link-Tel Communications Established in 1977 in and , Link Tel Communications is one of only five fully authorised Motorola two-way radio dealers in Scotland. Its consultants have many years of experience within the two-way radio sector and are dedicated to providing unrivalled levels of technical expertise, customer service, and after market support. Please visit our web site at www.twowayradio.co.uk, call us on 0141 440 0155 / 0131 557 9545 or email [email protected]

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