you are: PROFILE 2010

www.samsung.com SAMSUNG PROFILE 2010 you are: SAMSUNG PROFILE 2010

www.samsung.com SAMSUNG PROFILE 2010 Our world was built by individuals, each with their own anomalous package of traits, characteristics, and inclinations.

Certainly, all solitary beings find their place in society and connect with others, assembling in groups based on myriad factors such as interest, creed, and circumstance. Yet our conventions, the way we live and the principles by which we operate, are an amalgam representing the unique character found in every man, woman, and child.

In this piece, Samsung acknowledges the undeniable role that individuals have played in our growth as a company.

In this piece, we celebrate you.

/ 1 you are:

3 infl uential Your actions have weight. How you work, play, spend, and feel dictates the movement of markets and the behavior of economies. The Samsung Economic Research Institute takes a microscope to international affairs, technological development, and economic forces to identify trends among the collective and draw intelligence about what’s next.

5 7 No two of you are exactly the same. ex To understand your changing tastes and behaviors, the Samsung Market Intelligence Group fi rst interacts with consumers through tra diverse methods, all of which seek to identify roots of motivation. The ultimate goal? To better understand how you think, work, and play. ordin From there, Samsung innovates and enhances, ultimately delivering product experiences that ary behave as though they were made just for you.

9 evolving Consumer demand is in a constant state of fl ux. You know what consumers want now…but what about fi ve years from now? Understanding the mood of the market is critical to the success of the world’s leading enterprises. The Samsung Global Strategy Group helps companies identify new opportunities and generate forward-thinking ideas designed to better engage the customers of tomorrow.

11 you are: prepared You face uncertainty every day—in your family, throughout your career, and simply by walking down the street. Anticipating what we cannot see is a natural human quality that helps counter the unknown. Samsung offers high- performance products covering fi re, marine, life, and beyond that help package risk into something manageable. As these businesses continue to expand globally, more and more people around the world can be ready for whatever life throws them.

13 aerobic Our bodies are complex organic systems that require clean air…air which is increasingly hard to fi nd. To help the atmosphere fi ght back against pollutants, Samsung will plant thousands of mangrove trees in Thailand to counter the effects of greenhouse gas. That helps us all breathe a little deeper.

15 demanding frugal You want cutting edge, high-design products. Getting more and paying less is a notion You also want them produced with a light impact attractive to us all, and businesses understand on the environment. Samsung is implementing that cost reduction is critical to staying new methods that will greatly reduce the release competitive. Samsung helps lower bottom of perfl uorocarbons (PFC) into the atmosphere lines around the world by building cleaner during the of LCD TVs. Tread ships that use less fuel and have less impact softly and watch a big screen. on marine life. In 2009, Samsung was presented with the Green Ship Award and selected as the world’s best green ship at the 7th Green Ship Technology Conference.

lean More and more, you are looking for less—less packaging, less waste, less resources used. To give your old technology a new lease on life, Samsung created a widely used Take-Back Program that promotes the recycling of electronic wastes such as TVs, monitors, toner, and mobile phones. O3 17 Your interests are different. Your routines are different. But most energy systems have two settings: on and off. New thinking recognizes that power delivery should fl ex and bend to match the unique demands of individual households. Samsung is building the energy storage system for the Smart Grid that will adapt to your energy needs in real time, so you can dial up the power when you need it and power down during idle moments. Energy consumption is no longer one size—or one price—fi ts all.

regi mented

19 samsung profile 2010 / 20 involved You affect the environment in many ways, both direct and indirect. Green ambition starts with individuals, taking shape in things as small as a neighborhood car pool and as large as Samsung’s brand new energy cluster in Ontario, Canada. The project, slated for completion in 2016, will provide 2.5 GW of power to over 1.6 million households through a mix of wind and solar technology.

YO U A R E :

21 INTUITIVE SMART LOYAL LOVING PASSIONATE INDEPENDENT STRONG CREATIVE PRIVATE CLEVER ORIGINAL SOMBER AW K WA R D INDUSTRIOUS INTENSE DRAMATIC SWEET ELATED

23 OWNER: SAMSUNG GALAXY TAB I takepictures withmyphone,sendvideoandtalkaboutpictures andvideosonmyphone. I send20textsadayifit’s abusyday. Fifty ifit’s aboringday. Zero ifIlostmyphone. I likeschool,butschoolisblackandwhite.Myfriendsare thecolors. E-Books are great, becauseifIfinishabookatmidnight, ALICE I canjustorder anotherandkeepgoing. I’m 12yearsold. 25 MARY

I’m a Fashion Buyer.

I took a path less traveled: from biology, to the study of aquatics, to fashion.

All embrace the beauty of the organic, and the ebb and flow of matter in space.

You know that a look has “it” when you see how it moves.

It’s not only about the clothes, but how the clothes connect to the wearer.

My grandmother is everything that a woman should aspire to.

If I wasn’t a Fashion Designer, I could be a race car driver.

I have a need for speed. Seriously. OWNER: SAMSUNG SF410 LAPTOP

27 OWNER: SAMSUNG NX10 DIGITAL CAMERA Last week,Iwasonaplaneandwewere tumblingabovealightningstorm.Iheldmy cameratothewindow, I loveNewYork but there issomethingabout Palm Springs…thevalley, thearchitecture, thelight… My camerahastobelight,crisp,andmultimedia-ready. Ineverliketomissanopportunity. blocked outallambientlight,settheshutterto‘bulb’, andhopedforthebest. MARK It wasoneofthebestthingsIhaveevershot. I walkdownthestreet andIseeinimages. This isablessingandcurse. I’m aPhotographer. 29 THE RIVERAS

Taekwondo. Sewing. Drawing. Video Games. Reading.

Swimming. Playing. Sleeping. Toys. Bathhouse. Television. Running.

I am 6, I am 8, I am 10, I am don’t ask.

We are looking forward to school. Some of us more than others.

There is some fighting, but mostly there is laughing.

We speak English, French, and Spanish. Not always in that order.

We are on vacation right now, but daddy is away on business and we miss him very much.

Nous sentons bénis pour avoir un famille si affectueux. OWNERS: SAMSUNG 3D LED TV

31 FREDRIK

I am a Site Manager working with Samsung Heavy Industry.

We are building drillships for use in the Arctic Circle—the first of their kind.

I’m a Swede who is getting more and more accustomed to Korean culture…

our menus couldn’t be farther apart.

I value people who say what they mean, and who do what they say.

If you draw it, build it.

Being cheapest can be overrated, just as being the best can be underrated. PARTNER: INDUSTRIES SAMSUNG HEAVY PARTNER:

33 RECIPIENT: COMPANION FROM SAMSUNG‘S GUIDE DOG PROGRAM And Icantellhowsheisfeeling just bythesoundofhertailagainstfloor…Iknowwhenshe’s laughing. KYUNGMIN I amstudyingtobecomeateacher, andwillsoongraduateatthetopofmyclass. Then shecameupandstartedjumpinglickingmeeverywhere. We haveastrong bond.SheknowswhatIneedbefore Ido. I’m notsure what’s next,butIknowMidamwillbethere, When ImetMidam,wasafraidofdogs. The experiencewasunexpected. and Ican’t waittofindout. I’m auniversitystudent. 35 you are:

productive If Web 1.0 connected us, Web 2.0 is helping us do and see more than ever before. Good applications make our lives faster, richer, and better. Samsung has forged relationships with mobile content developers around the world to create useful apps that are exclusive to Samsung mobile devices.

37 nostalgic You want to click, capture, and share the moments that make life wonderful. Thankfully, advancements in chip manufacturing have made data storage an afterthought, and Samsung is leading the charge. Low-power chips, Flash-based drives, and other high performance microtechnology allow consumers to share stories with anyone in the world…no matter how involved those stories may be.

social How do you use your phone? Do you talk? Text? Chat? Tweet? Surf? Shoot? Samsung allows for “all of the above.” The Galaxy S puts everything in one sleek package, creating a tool built for nearly every conceivable communication. Android apps, augmented reality features, and a brilliant super AMOLED screen make this phone the absolute epicenter of social connections.

39 expectant You no longer want to view motion pictures— you want to experience them. Home theater technology now allows for full immersion into the story in ways unimaginable even 10 years ago. Through an agreement with DreamWorks Animations, Samsung has secured exclusive 3D versions of some of the company’s most eye-popping fi lms. 41 fl u i d Your life happens on the move, but too often your most powerful computing devices remain linked to points A, B, and C. The Samsung Galaxy Tab is a capable companion no matter where the day leads you. With apps that streamline and enhance your life, two cameras to capture it all. And with unrivaled multimedia capability, the Galaxy Tab keeps you in the fl ow.

43 urban Across the world, people are returning to cities and spurning sprawl. Part of the attraction is a higher concentration of creativity and the power of shared experiences. Samsung connects with consumers through unique experiences like the interactive LED installation in Hong Kong, where individuals can publish personalized messages from their mobile phones onto a digital canvas and create memorable moments in real time.

45 com fan The beauty of competition lies not with the fi nal Being a fan means entering a meaningful petitive score, but with the discipline, character, and atical relationship—however strained—with hard work that sport instills in us all. Samsung our favorite teams and athletes. Some promotes the benefi ts of gamesmanship around of the most passionate affairs can be found the world. School Olympics is a joint program in the sport of football: the world’s game. with the Denmark Olympics Committee that Samsung is right there with you, acting offers youth of all ages and ability the chance to as title sponsor and devoted fan of show their stuff on a national stage. Chelsea Football Club.

47 dis tac Information availability has transformed the way You value immersive experiences, particularly cern we buy, with discerning consumers calling the tile during a purchase decision. Marketing efforts like shots. Smart shoppers demand a smart shopping Samsung Mobile Unpacked and the Samsung experience, and Samsung delivers with ideas like Mobile Live Roadshow give consumers the ing the Smart Shop Display. This interactive technology opportunity to physically engage with the latest invites consumers to understand and experience technology, creating opportunities to get up-close the product virtually, giving you a wealth of insight and personal with the brand. The system also well before your wallet appears. recognizes the way you interact and identifies the most popular features, helping Samsung understand you better and improve future products.

49 expressive Some things remain impervious to time. No matter how far technology advances and our distractions multiply, literature will endure as one our most beautiful and important forms of communication. Codeveloped by Samsung in 2006, the annual Tagore Literature Awards celebrate and promote the very best literature in India, spanning essays, poetry, autobiographies, and more.

51 You have deep experience and strong ideas, and by helping others you enrich yourself as well as those around you. Across the world, Samsung provides outlets for our innate sense of caring, including the SDS IT Classroom, which provides IT education to underserved markets, and the Samsung Hope Project, which supports areas of educational, cultural, and social welfare.

2009 financial highlights

Amounts in Billions Won Dollars Euros Net Sales* 220,120.4 172.5 124.1 Total Assets 343,811.6 294.5 205.3 Total Liabilities 212,512.9 182.0 126.9 enerous Total Stockholders’ Equity 131,298.6 112.5 78.4 Net Income* 17,663.8 13.8 10.0

* Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$, Won/Euro: 1,774.35/1€ Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$, Won/Euro: 1,674.28/1€ g 53 Net Total Sales Assets dollars in billions dollars in billions

174.2 173.4 172.5 302.9 294.5 158.9 280.8 252.5 140.9 233.8

2005 2006 2007 2008 2009 2005 2006 2007 2008 2009

55 Total Total Liabilities Stockholders’ Equity dollars in billions dollars in billions

192.7 112.5 181.7 182.0 162.0 99.1 153.0 90.5 80.8 72.2

2005 2006 2007 2008 2009 2005 2006 2007 2008 2009

57 Net Income Employees dollars in billions in thousands

13.9 13.8 276 275 12.9 254 263 229 10.7 9.4

2005 2006 2007 2008 2009 2005 2006 2007 2008 2009

59 Samsung In the past year, by advancing sales and Electronics profits across all businesses, including TVs, we mobile handsets, memory chips, and LCDs, Co., Ltd. we cemented a commanding position in our major businesses and maintained stable profits. are: Employees: 173,965 (As of June 30, 2010) In other business areas, including notebook 2009 Revenue: KRW 139 trillion computers, digital home appliances, printers, (Consolidated basis) and System LSI, sales and profits also Tel: 82-2-2255-0114 grew significantly. www.samsung.com In the memory semiconductor business, we Despite the challenging market conditions in performed well above forecasts, reinforcing our Electronics Industries 2009, we delivered the best sales performance leadership in the market. With our differentiated Machinery & Heavy Industries in our forty-year history, achieving record sales technologies and cost competitiveness in LED of KRW 139 trillion and operating income of panels, we achieved the highest profit margin Chemical Industries KRW 11.6 trillion. We outperformed the market in the industry. Financial Services and increased sales by an impressive 15 percent and operating income by a stunning When it comes to our core products, including Other Affiliated Services 91 percent over 2008. We strengthened our mobile devices and TVs, we exceeded all industry leadership in core businesses and records. In the mobile phone business, our new The number of employees for all companies is as of enhanced our brand value. category lineups for touchscreen phones and December 31, 2009 unless noted otherwise. smartphones proved successful. Our concerted This year marks the start of our ten-year Vision focus on emerging markets also yielded 2020 corporate goal. In the next decade, outstanding results; we attained a worldwide we will join the ranks of the top ten global market share of 20 percent. In the TV business, companies by achieving USD 400 billion in we solidified our position in the LCD TV market sales, becoming a top five global brand, and by releasing a full range of LED TVs and leading securing our reputation as one of the ten most the 3D TV market. respected companies worldwide. Company- wide, we will build a content-rich business structure that fosters innovation in hardware and software. Building from our creative platform, we will develop new businesses in health, the environment, and renewable energy.

61 Samsung SDI Co., Ltd.

Employees: 12,159 2009 Sales: USD 3,875.9 million Tel: 82-31-8006-3100 Fax: 82-31-8006-3397 www.samsungsdi.com

When Samsung SDI decided to shift its core “ We design in business to energy in 2010, it expanded its accord with nature- investment in rechargeable batteries as well both human and as next-generation energy projects, injecting environmental.” USD 38.865 million into R&D and facilities. The company is known for having the world’s best cell and module effi ciency and for developing Jaehyung Kim Senior Designer / technology with high capacity, safety, and Design Group / Visual Display / reliability. In 2009, Samsung SDI ranked second in the global lithium-ion battery market, with 21 percent of the market, and in the plasma display panel (PDP) market, with a 32 percent share. “ My group is like a polar Samsung SDI commercialized the energy SB LiMotive, a joint venture between Samsung bear-large, yet also agile, storage device and launched a dedicated SDI and Germany’s Bosch, will supply batteries wise, and inventive.” team to enter the high-capacity storage device for electric vehicles and hybrids. The company business. This area has enormous potential. The will continue to invest in developing batteries Kyungwon Seo high-capacity lithium-ion rechargeable batteries and systems for electric vehicles through 2020, Senior Engineer / Pack ESS Development Group / will allow subways and elevators in high-rises and we expect this area to generate USD 10.2 Energy Business Division / Samsung SDI to serve as small power generators, making the billion as we become a global leader in green batteries essential to the smart grid. energy for automobiles.

Our PDP division focuses on differentiated, effi cient products, on-time supply, and increased profi ts by expanding the lucrative 50-inch and larger full high-defi nition market, developing products like the ultraslim PDP.

Our dye sensitized solar cell (DSSC) is a technology that generates electricity based on the same mechanism as plant photosynthesis. The DSSC, which creates distinctive day lighting, is truly a new generation solar cell. We are also developing transparent photovoltaic modules incorporated into windows and doors for integrated photovoltaic systems.

Samsung SDI is preparing the world for the coming hydrogen economy, with key fuel cell technologies that can be widely adopted by fuel cell vehicles and vessels.

63 Samsung Established as a joint venture between Samsung As for the future, SCP’s preparation for and Corning in 1995, Samsung Corning tomorrow is taking place every single day. Corning Precision Precision Materials has consistently proven its SCP is living up to rigorous standards of both Materials Co., Ltd. technological and supply capability that is at quality and service to not only meet customer a world-class level. Taking advanced fusion satisfaction but also to fulfi ll its 2020 vision Employees: 4,143 technology, originally developed by Corning, to statement, The Materials for Tomorrow. 2009 Sales: USD 4.25 billion a new level, SCP has helped Korean LCD panel Samsung Corning Precision Materials is ever Tel: 82-2-2255-0777 makers become the global leaders of the LCD committed to growing as a leading inorganic Fax: 82-2-2255-2739 panel industry that they are today. SCP products materials provider with newer, smarter, and www.scp.samsung.com are found in the most preferred displays in greener products for the future. the growing world of information technology, Samsung Corning Precision Materials is a including LCD TVs, LCD monitors, notebook leading manufacturer and provider of glass computers, and handheld devices. substrates for advanced panels. Formerly known as Samsung Corning Precision Glass, With production facilities in the two regions the company changed its name on May 14, of Gumi and Cheonan, SCP has focused on 2010, to refl ect its determination to develop producing LCD glass substrates. In 2007, new businesses in the fi elds of specialty glass, however, SCP’s business scope was expanded electronic materials, energy, and eco-friendly through a merger between SCP and the former ceramic materials. Samsung Corning, a company with decades of experience making CRT glass and other critical components and materials for advanced displays. Now the SCP is more competitive due to the combination of our existing and our new Samsung & Mechatronics Solution) division includes “ The battle cry of my high-value-added businesses. Electro-Mechanics image sensor modules and precision motors. team is ‘Dream BIG and Samsung Electro-Mechanics is a technology- Aim HIGH.’ ” Co., Ltd. driven company and, through our Inside Edge program, we are focusing on developing state- Jungsoo Lee Employees: 19,861 of-the-art technology and parts. President / 2009 Sales: USD 4.35 billion Samsung Electro-Mechanics (Consolidated basis) We plan to expand into promising new Philippines Corp. (SEMPHIL) TFT-LCD Glass Substrate Tel: 82-31-210-5114 businesses such as energy industry, Fax: 82-31-210-6363 biotechnology, electronic vehicles, and www.sem.samsung.com ubiquitous sensor networks. Higher profi t bases are being established as we expand high-end Samsung Electro-Mechanics, established products and enhance cost competitiveness. in 1973 as a manufacturer of key electronic We have also invested in R&D resources and components, has become the leading electronic built a global R&D network. parts maker in Korea and a major global player, with USD 4.35 billion in revenue. We introduced several industry-leading products in 2009, including a small multilayer ceramic Our company consists of four divisions. The capacitor with the world’s highest capacity; in- LCR (Inductance Capacitance Resistance) mold antenna, a third-generation antenna; the division includes multilayer ceramic chip world’s fi rst 12-megapixel camera module with capacitors and tantalum capacitors; the ACI 3X optical zoom; and an environmentally friendly (Advanced Circuit Interconnection) division LED lighting system for ports. includes high density interconnections and IC (Integrated Circuit) substrates; the CDS In addition, our social contributions were (Circuit Drive Solution) division includes digital recognized for outstanding performance with tuners, network modules, power modules, the award of excellence and the management and ubiquitous modules; and the OMS (Opto prize at the 15th Annual Samsung Volunteer Service Awards.

65 Samsung In 1994, we implemented SAP for Samsung manufacturing, fi nancial, chemical, medical, Samsung LED Under the company slogan ‘Light Up Your Samsung LED plans to expand its business SDS Co., Ltd. Electronics—the very fi rst SAP implementation and other industries. Our current business for Imagination’, Samsung LED aims to be a global gradually from LED for LCD BLU to light in Korea. We also integrated more than 40 overseas customers is composed of six core Employees: 3,687 tier 1 LED company by 2015. An expert in engines, automotive lighting, and more. Through Enterprise Resource Planning (ERP) systems offerings: Smart Infrastructure Engineering, LED, the company secures advanced original this, it targets a record of USD 139.45 million in Employees: 11,678 (1,824 overseas) 2009 Revenue: USD 4.27 million of Samsung Electronics around the globe Enterprise Application Services, Mobile technology and R&D technology for the entire sales revenue by 2020 with USD 63.15 million in 2009 Revenue: USD 3.2 billion (Excluding Q1 2009) into one. Using our project experience, we Communication Services, e-Government, LED manufacturing process, from LED chips, accumulated investment by 2020. Tel: 82-2-6484-1354 TEL: 82-31-300-7114 provided governments and businesses at ICT Infrastructure, and Business Process packages, modules, to light engines. Fax: 82-2-6484-1357 FAX: 82-31-300-7034 home and abroad with integrated ICT services. . www.sds.samsung.com www.samsungled.com Our overseas success stories include an In June of last year, Samsung LED created e-government system for Japan and Southeast Samsung SDS is committed to being a leading a specialized system with offices in Suwon, In 1985, Samsung Group executed an Samsung LED, established in April 2009, is Asia and a project for the railroad in China. Our ICT service partner, providing premier ICT Giheung in Korea and Tianjin in China. It entered unprecedented strategic plan to merge a leader in the LED industry. The youngest global management system has been in place services to customers around the world. As an the U.S. LED market by establishing a global disparate businesses and Information enterprise within the Samsung Group, it is one since SDS America was established in 1997. intelligent convergence solution provider with sales branch in July 2010. and Communications Technology (ICT) of the new businesses that Samsung Group is proven capabilities, Samsung SDS can help infrastructures into a single organization called fostering as it develops its vision for the future. Today, we are a dynamic global operation. customers achieve market leadership, improve Major products of Samsung LED include LED Samsung SDS. Since then, Samsung SDS We have shown an average annual growth rate transparency, enhance the services they create, packages, LED for LCD BLU (Back Light Unit) has led the ICT industry in Korea and provided of 10 percent over the past four years. Our raise the reliability of operating systems, and which supports the success of LED TVs, LED premier ICT services to clients around the world. market share is number one in Korea, and we increase business performance. modules, environmentally friendly LED light are the third largest ICT service company in the engines such as Flat Panel and Down Light, and Asia-Pacifi c region. automotive lighting such as head lamps and RCL (Rear Combination Lamp). Samsung SDS has a broad portfolio of service offerings, including consulting, network and system integration, BPO, ICT infrastructure, and ICT outsourcing in the areas of public,

67 Samsung Samsung Mobile Display was conceived to take Bringing together Samsung’s cutting-edge the mobile display business over from Samsung technological capabilities in LCD and AMOLED, Mobile Display Electronics and Samsung SDI, with plans to Samsung Mobile Display is committed to Co., Ltd. foster the developing AMOLED business— providing a comprehensive range of display a new generation of display technology. solutions including AMOLED, TFT-LCD, and Employees: 5,381 TSP in one convenient channel. We currently 2009 Sales: USD 2,726 million Samsung Mobile Display owns state-of-the- manufacture and sell approximately 5 million Tel: 82-41-623-3114 art technology in the most advanced display diverse modules and panels annually, leading www.samsungsmd.com formats, including AMOLED displays. the world market. We produce and sell more than 22 million AMOLED units with 98% market Samsung Mobile Display Co., Ltd. was Samsung has been contributing to the small share around the world. launched in January 2009 as a world-class and medium LCD industry since 1984, with company in next-generation displays, the China Dongguan LCD factory beginning As a total solution provider, Samsung Mobile and is poised to become a future growth operation in 1998. This was followed by the Display is striving to brighten the future with engine for Samsung. release of the Color STN display in April 2001, next-generation technologies such as foldable, which captured the top share of the mobile flexible, and transparent displays. Backed by world-leading technology in display market in 2002. We have started cutting-edge display, we have three domestic AMOLED business since 2001. manufacturing bases, including Cheonan, Giheung, and Busan, and two overseas In development of AMOLED displays, Samsung manufacturing bases, Tianjin and Dongguan succeeded in developing a 4.1-inch QVGA in China. In addition, we constructed eight display in May 2005, a 4.3 inch WQVGA display overseas sales networks in the U.S., Japan, in January 2006, the 3-D display in June 2006, Germany, Great Britain, and elsewhere. a 31-inch display, which is the world’s biggest in December 2007, and the world’s first 40-inch display in October 2008. In addition, we mass- produced the world’s first AMOLED displays in September 2007, thus demonstrating that we own the world’s most advanced technology in the next-generation display industry.

“ Our team’s role is to pioneer what’s never been challenged.”

Dongun Jin Principal Engineer / OLED Development Department / Samsung Mobile Display

69 Drillship Samsung SHI designs, engineers, and builds a “ My team is like Since 1974, SHI has attracted orders for 855 Advanced technology continues to drive our broad line of workhorse ships, ranging from a family, each looking ships from worldwide shippers. In 2005, SHI success. SHI leads the market in LNG carriers, Heavy Industries arctic shuttle tankers and liquefied natural implemented a zero-tolerance policy to ensure with a 33 percent global market share. Co., Ltd. after the other during gas (LNG) carriers to ferries and super-sized challenging times.” quality and, since then, we have delivered 210 container ships, as well as their navigational defect-free ships, a record unmatched by other In November 2009, we completed an Employees: 12,623 and control components. global shipbuilders. eco-friendly LNG-SRV (LNG Shuttle and 2009 Revenue: USD 10.3 billion Gordon McSkimming Regasification Vessel). The LNG-SRV can Tel: 82-2-3458-7000 General Manager / In addition, we build oil and gas exploration/ Offshore Commissioning Department / As deep sea and arctic areas continue to be regasify onboard and deliver directly to port Fax: 82-2-3458-6298 production vessels and rigs, from drillships to Samsung Heavy Industries developed, oil exploitation technology also without polluting seawater or disrupting www.shi.samsung.co.kr semisubmersible rigs and offshore platforms. advances. With a 63 percent share of the sea mammals. Such success in high-end We are the global leader in several specialty global drillship market, SHI is the industry’s specialty shipbuilding has generated worldwide Founded in 1974, the Samsung Heavy areas, including drillships, LNG carriers, and undisputed leader. recognition for SHI and underscores our Industries (SHI) main shipyard is located supersized container ships. commitment to green policies. on the Island of Geoje, off the southern coast SHI is also the only shipyard that has of Korea. The ultra-modern Geoje shipyard continuously won orders for LNG-FPSOs boasts three dry docks and three floating (Liquified Natural Gas-Floating Production docks, all supported by an integrated and Storage Offloading), which produce, liquefy, and automated production system that ensures store LNG while still at sea. defect-free vessels.

71 Samsung Samsung Total operates a large petrochemical “ Our priority is that our At the same time, preservation of the natural complex, consisting of 13 separate plants, in plant be a workplace environment and implementation of safety Total Daesan, in Korea’s Chungnam Province. Output standards at the workplace are our highest Petrochemicals without incident, disease, ranges from olefi ns to polyolefi ns (polypropylene, and pollution.” priorities. Intensive measures have been taken Co., Ltd. polyethylene, etc.), base petrochemicals (styrene to meet environmental safety regulations monomer, paraxylene, etc.), energy products and to make employees fully aware of Employees: 1,000 Jounghown Sul (LPG, jet-fuel, gasoline, etc.), byproduct fuels, Associate / environmental protection and safety issues. 2009 Revenue: USD 3.7 billion solvents, and other downstream petrochemicals Environment & Safety Team / We have also created an eco-friendly park in Tel: 82-2-3415-9341~3 used in everyday life. Samsung Total Petrochemicals our petrochemical complex in Daesan, which Fax: 82-2-3415-9350 is home to many animals and plants, including www.samsungtotal.com Based on our current petrochemical businesses, pine trees, wild ducks, carp, and raccoons. we will enhance our energy business, including Introduced as Samsung General Chemicals LPG. We completed Korea’s largest LPG tank in 1988, Samsung Total Petrochemicals was in May 2010 and entered the LPG import and established in August 2003 as a joint venture sales business. Since August, we are on target between Samsung and Total Group, a French to produce 350,000 tons of jet-fuel and 100,000 global energy and chemical company. tons of gasoline annually, to become an energy and chemical powerhouse.

Samsung Samsung Petrochemical has grown as a a global chemical and energy enterprise, global PTA manufacturer by producing the adding two new businesses: manufacturing Petrochemical world’s largest output of PTA—1.8 million tons processes and technologies consulting in the Co., Ltd. a year. Also, our innovations in management petrochemical sector, and biomass-based and differentiated customer service, aimed at business in the environment-friendly sector. Employees: 300 developing our company from a B2B to B2C We have established a center in each area for 2009 Revenue: USD 1.8 billion business, have been recognized by major research and development. Tel: 82-2-2255-0326 management consulting institutions in Korea Fax: 82-2-755-7564 and abroad. Building on our experience in The company embodies a new corporate www.samsungspc.com management, we have developed into a PTA culture focusing on challenge, creativity and solution provider in the development of new PTA trust—and our employees have joined together Established in 1974, Samsung Petrochemical manufacturing processes and related products. to share and promote this vision. Our thirty has been a partner in the Korean petrochemical years have been characterized by challenges industry from the start. In 1980, we completed In 2007, Samsung acquired the shares of its and innovations. As a result, we have grown construction of the country’s first 100,000-ton former joint venture company, creating an as a global PTA manufacturer. Today we are purified terephthalic acid (PTA) manufacturing opportunity for business expansion. Samsung preparing to step up to an even higher position plant. By localizing the production of PTA, a raw Petrochemical announced its vision of creating as a global chemical and energy enterprise. material used in the polyester fiber business, we provided a breakthrough opportunity for the development of Korea’s key industries and acted as a driving force in the country’s economic growth. 73 Samsung Annual production capacity of Mecellose® Samsung Samsung Our state-of-the-art security systems are built Building on its expertise in gas turbine engine increased from 25,000 tons to 27,800 tons, and on world-class equipment including surveillance technology and precision mechanics, Samsung Fine Chemicals we opened our Frankfurt office to strengthen BP Chemicals Techwin cameras, digital video recorders (DVRs), and Techwin is also creating next-generation Co., Ltd. the competitiveness of Mecellose® in the Co., Ltd. Co., Ltd. network control systems. We provide a full range energy equipment for use in naval architecture, European market. In 2009, we expanded the of specialized security solutions, such as video ocean engineering and in factories. We are Employees: 943 Employees: 189 Number of Employees: 4,833 scope of applications of AnyCoat®, not only as surveillance capable of recording, searching, developing LNG carriers, gas compressors for 2009 Sales: KRW 1.04 trillion 2009 Revenue: USD 260 million (As of May 31, 2010) a coating material for pharmaceutical capsules detecting, and tracking, plus security cameras fl oating production storage and offl oading, air Tel: 82-2-2255-0700 Tel: 82-2-2255-0900 2009 Total Sales: KRW 2.643 trillion and pills, but also as an additive for foods. In the in streets, buildings, and large-scale industrial supply devices for fuel cells, and a gas turbine Fax: 82-2-2255-0749 Fax: 82-2-2255-0996 Tel: 82-70-7147-7000 ECM division, our company added additional facilities. The next step will be unmanned cogeneration system. www.sfc.samsung.co.kr www.samsungbp.co.kr Fax: 82-31-8018-3702 process lines for BTP® (a raw material for surveillance and access restriction that www.samsungtechwin.com Multi Layer Ceramic Capacitor, MLCC), TMAC combine our precision mechanics and imaging Samsung Techwin’s Biotechnology sector Samsung Fine Chemicals makes electronic Samsung BP Chemicals, a joint venture of (a raw material used in TMAH, a chemical technologies with intelligent identifi cation is dedicated to developing in vitro molecular chemical materials (ECMs), fine chemicals, and Samsung and BP Chemicals, is one of the Since entering the aircraft engine and fi lm solution for semiconductors and LCD), and systems and sensor systems that “read” diagnostic instruments and reagents that will aid general chemicals used in a variety of industries. world’s leading producers of value-added camera businesses in 1977, Samsung Techwin liquid crystal polymer (SELCION®) to strengthen biometrics such as fi ngerprints, irises, veins, and in identifying pathogens, such as the hepatitis Established in 1964, we began as the world’s fine chemicals products such as acetic acid has played a pivotal role in the domestic our competitiveness in the global market. The faces. With technology for security, industrial, and AIDS virus, by detecting their DNA or RNA. largest manufacturer of urea fertilizer and later and hydrogen. We produce 470,000 tons of precision machinery industry, expanding its General Chemical division also contributed medical, and military use, we provide a one-stop In addition, mutations of DNA can be analyzed expanded into high-value-added products, acetic acid annually, which is used directly and business into electrical parts assembling to our annual growth in 2009 by continuing security solution. by these diagnostic kits to classify types of including Mecellose®, a chemical stabilizer, indirectly as a raw material in producing fine equipment, semiconductor components, mobile to produce chemicals that are used as raw pathogens for further clinical treatments. emulsifier, and enhancer for adhesion used chemicals such as vinyl acetate monomer (VAM) phone cameras, and self-propelled howitzers. materials at our Fine Chemicals and ECM Pursuing cutting-edge scientifi c and unmanned in a variety of materials; caustic soda, a raw and purified terephthalic acid (PTA), as well divisions. projects, Samsung Techwin is working on the With its steady fl ow of cutting-edge technologies material for basic chemical products such as as solvents, pigments, dyes, and aromatics. Today, Samsung Techwin stays ahead of development of robot solutions, utilizing a range over the past three decades, Samsung Techwin detergent and whitening agents; and AnyCoat®, We are Korea’s only producer of acetic acid. the curve with its vision, Being a Leader In Since launching in 1964, Samsung Fine of technologies, such as high-performance works tirelessly to provide its customers with Since being established in 1989, Samsung Next-Generation Intelligent Robot and Energy a pharmaceutical coating material. Chemicals has had outstanding success, cameras, groundbreaking robot technology, greater safety and convenience. We look BP has steadily grown into a global company Systems. Through constant innovation, the and today we are a top-tier fine chemicals and various applications. The company hopes forward to earning their trust for years to come. whose best-in-class performance has been company leads the security, defense, and Since 2000, we have dedicated major efforts company. We continue to invest our effort and to realize its intelligent robot technologies for achieved through innovative activities and total semiconductor industries. to developing next-generation ECMs such as concentration to secure the best technology, security, industrial, medical, and military use. productivity maintenance (TPM) programs. those used in the semiconductor and LCD achieve world-class quality, and maintain the industry, cutting-edge super-engineering plastic greatest efficiency. materials, and color laser printer toner. In 2009, In 2009, we sustained an operation rate (plant we completed our plant for polymerized color reliability) of 99 percent and worked to reduce toner and prepared for the commercial launch of production costs through various efforts, such the product. as developing alternative energy (raw material) resources. In 2009, we achieved KRW 1.04 trillion in sales and KRW 86.7 billion in net profit from In addition, we have improved our CO2 SNP-3370 the growth of our higher-value-added fine production process, a key part in acetic acid chemicals, including Mecellose®, AnyCoat®, manufacturing. Through constant innovation, and ECMs. we strive to be the most competitive acetic acid manufacturer in the world.

The safety of our employees and the protection of the environment are of paramount importance. We are committed to producing the most competitive products in a secure and safe environment, in accordance with Samsung BP health and safety policies.

75 Samsung Samsung Our customers are the key to our success, In the overseas market, the company operates and we work constantly to develop new three subsidiaries, five branches, and seven Life Insurance Fire & Marine insurance products; to train our risk consultants offices in foreign countries. Our new local Co., Ltd. Insurance Co., Ltd. for professional service; and to provide fast, subsidiary in China is the first independent accurate indemnity services. Implementing foreign insurance company in that country, and Employees: 6,377 Employees: 5,223 accident prevention activities with our internal we have also laid the groundwork for advancing 2009 Sales: KRW 25.7 trillion FY 09 Revenue: USD 9,292 million research resources, the Samsung Traffic Safety in Asian emerging markets including China, Tel: 82-2-1588-3114 Tel: 82-2-1588-5114 Research Institute and the Samsung Loss Vietnam and Indonesia. Fax: 82-2-751-6165 Fax: 82-2-758-4320 Control Center, is another critical part of our www.samsunglife.com www.samsungfire.com effort to improve customer satisfaction. Samsung Fire & Marine Insurance has successfully built a respected reputation as , a Fortune Global Samsung Fire & Marine Insurance is leading Samsung Fire & Marine Insurance was the a total risk solution partner providing risk 500 company, is ’s largest and the Korean non-life insurance industry and first in Korea to create insurance product management, financial services, and creative most prominent insurer. Its headquarters are spearheading global markets with creative brands. Today, Anycar is the leading car ways to manage customers’ risk based on situated across from Namdaemun, a historic business innovation, while our passion and insurance brand. We were the first domestic a customer-driven approach. Our employees gate located in the heart of , South commitment to our core values still remain as automotive insurance company to offer a are dedicated to building our company with Korea. Principal products include life and health our top priorities. dispatch service to actual accident scenes, ethical business practices and motivated by insurance, annuities and other fi nancial services. and we now proudly offer the industry’s first customer satisfaction and social contributions. Our consistent achievement of superior results 24/7 Roadside Assistance Program with Founded in 1957, the company quickly in profitability, financial soundness, and Weekend Repair Service. grew and attained a number one position impressive customer satisfaction are after 18 months in operation; in 1963, it was unparalleled in the industry. Our new brand incorporated under Samsung Group. Since slogan, “think NEXT,” emphasizes our spirit of then, Samsung Life Insurance has maintained innovation and strengthens our brand identity. its market leadership in the industry through product innovation, marketing and distribution.

In 1986, the company opened representative offi ces in New York and Tokyo. It has also expanded in overseas operation through a joint venture in Thailand in 1997 and China in 2005. In 2006, the company became the fi rst life insurance company in South Korea to achieve KRW 100 trillion in assets. On May 12, 2010, Samsung Life Insurance went public in the largest IPO in South Korea’s history. Samsung of convergence by offering alternatives such has been awarded the Korea The Samsung Life brand, the most valuable as cardless payment services that push the Service Award for five years, has ranked number in Korea’s fi nancial services industry, is Card Co., Ltd. boundaries of traditional credit card payments. one in the Korean Customer Satisfaction Index synonymous with trust, reliability and stability. for six consecutive years, and received prime Employees: 3,478 In 2006, we repositioned our brand with four We strive to build win-win partnerships with our minister’s special citation at the fourteenth 2009 Revenue: KRW 2.7 trillion promises that sum up the essence of our work: network of 2.3 million merchants. As partners Consumer Rights Day. Tel: 82-2-1588-8700 trust, expertise, benefi ts, consumer focus. Trust for growth, we offer marketing consulting Fax: 82-2-2172-7738 symbolizes a promise that the company will be services such as the Oasis Program, which Our social responsibility activities, including the www.samsungcard.com there in times of need. Expertise is a promise gives merchants customer insights and industry Green Shoots campaign, uphold our corporate to use our knowledge to meet the needs of spending trend reports that help them connect values and allow us to give back to society. Founded in 1988, Samsung Card is the consumers at every life stage. Benefi ts are a with customers and increase sales. only listed monoline credit card company promise to provide a wide range of superior This year, we unveiled Vision 2015 with the in Korea. Through the years, we have services that put consumers at ease. Consumer To drive shareholder value, we have optimized motto Best Partner for Better Life. Our vision established ourselves as the industry leader, focus is a promise to maintain relationships our business portfolio to maximize profit, is to realize balanced growth in four business pioneering new areas to direct the future of with consumers and to listen to their needs. cultivate industry-leading asset quality areas—card financial services, life care services, financial services. Today, we are proud that consumers trust the management capabilities, and refine our marketing services and overseas business. By

Samsung Life brand above all others in the financial management system. Our strong shifting our focus from traditional credit card Samsung Card serves our 9.6 million insurance industry. compliance system and ethics management business to financial marketing services, we aim individual and 420,000 corporate customers policy ensures integrity. to provide unsurpassed value to our members, with comprehensive life-stage analyses and merchants, shareholders, and employees. market research. We are leading the new era

77 “ We provide two Samsung In our wealth management business, we complimentary assets have established a private banking-centered Securities system based on high-quality financial for clients: opportunity Co., Ltd. and protection.” consulting and differentiated service provided by a team of highly talented and committed Employees: 2,861 private bankers. We offer customized financial Buwon Chung 2009 Net Revenue: USD 792 million solutions based on a unique service model. Senior Associate / PB, SNI GFC Branch / Tel: 82-2-2020-8000 UHNW Business Unit / In the institutional arena, we maintain a strong Fax: 82-2-2020-8097 Samsung Securities presence by leveraging our competitive edge www.samsungfn.com in M&A, IPO, structured finance, and foreign institutional brokerage. Samsung Securities is a full-service investment bank with a focus on wealth management and We are honing our capabilities to emerge as investment banking. We are at the forefront of a leader in the global financial services field, Korea’s financial market, offering a full spectrum satisfying the financial and investment needs of of services and products that include brokerage customers worldwide and achieving our vision services for stocks, futures, and options; of becoming a global top-ten financial firm. underwriting and advisory services; mergers and acquisitions; sales of beneficiary certificates and mutual funds; sales of other financial products, including OTC derivatives products such as ELS and warrants; and trading and principal investment. We have an extensive business network with 95 local branches, overseas subsidiaries, and offices in Hong Kong, London, New York, Tokyo, and Shanghai. Our vast infrastructure, combined with high-caliber human resources, provides a solid framework for delivering quality financial services to the needs of individual and institutional clients.

Samsung Asset Our market-beating performance is driven by In recognition of our distinguished asset a value investment philosophy that prioritizes management performance, Samsung Assets Management risk management over returns. This strategy is received the Best Fund Award, the Grand Prize Co., Ltd. based on rigorous research by Korea’s largest at the Korea Funds, given by the Maeil Business and most skilled team and the unsurpassed Newspaper in 2008. We also won the Best Employees: 240 expertise of our fund managers. Asset Management in Capital Market Prize 2009 Revenue: USD 92.3 million awarded by the Herald Business Newspaper (As of March 2010) With our proven investment knowledge in 2009. Tel: 82-2-3774-7600 and high-quality process control, we were Fax: 82-2-3774-7633 designated for the third time as the lead fund www.samsungfund.com manager for the Government Investment Poll for Korean Public Funds by the Ministry of Samsung Asset Management (Samsung Asset) Strategy and Finance. We also lead the market is the top asset management company in and continue to increase market share over Korea, managing USD 83.7 billion in assets recent years. But last year, our assets under as of March 2010. We provide investment management decreased by USD 13.2 billion trust and mutual fund management to retail (measured from March 2009 to March 2010) and institutional clients. We are also the sole because of challenging market circumstances. manager of the Asian Bond Fund, an investment We recorded USD 92.3 million in sales and vehicle created by eight Asian central banks for USD 27.7 million in profit before tax, despite a investment in the Asian bond market. substantial increase in costs associated with expansions in staff and overseas investment. 79 Samsung Venture In 2004, we began to expand overseas by Samsung Samsung C&T Trading & Investment Group and direct-investment operations in steel, establishing our U.S. office in San Jose, works in energy/environment, natural resources electronics and chemicals, as well as a Investment Corporation California. In 2010, we further expanded our C&T Corporation and industrial materials through 91 overseas wide range of other businesses, including

global presence by opening offices in the U.K. operational bases. In the fi elds of energy and apparel and IT. Employees: 32 Employees: 7,265 and Japan. This allows a rapid and intimate the environment, projects focus on photovoltaic 2009 Revenue: USD 11.2 million 2009 Revenue: USD 9.31 billion channel between Samsung and the local energy, wind power, bio-energy and other In the future, we will reinforce our core Tel: 82-2-2255-0299 Tel: 82-2-2145-2114 venture capital community. Our Silicon Valley renewable energy sources, as well as promising competencies, such as fi nance, , Fax: 82-2-2255-0288 Fax: 82-2-2145-3114 office boasts a strong network with top tier areas such as water desalination. marketing, IT, risk management, and M&A. www.samsungventures.com www.samsungcnt.com venture capital firms and is widely recognized as We will also capitalize on our major strength www.samsungventure.co.kr a leading corporate venture capital firm. In the In natural resources, we are conducting of “Comprehensive Business Power,” Founded in 1938, Samsung C&T is the past five years, more than half of our invested exploration, development and production with an aim to enhancing and diversifying Samsung Venture Investment Corporation original Samsung. The company has companies were overseas. activities in ten oil and gas fi elds, and are our existing trading capabilities and further (SVIC) is the corporate venture capital arm developed alongside the astonishing growth also active in gas distribution. In industrial expanding our business lines. of Samsung Group. We focus on sourcing of the Korean economy. Designated in SVIC’s seasoned venture capital professionals materials, we are engaged in trading strategic investment opportunities for the 1975 as Korea’s fi rst general trading company, have years of expertise in deal structuring and Samsung Group, with dedicated venture Samsung C&T conducts complex trading risk management. Our work has provided investment professionals covering key and investment operations. Following our strategic and financially leveraged benefits to our technology areas across the globe. 1995 merger with Samsung E&C, our world- Burj Khalifa limited partners. class enterprise now has two branches— Established in October 1999, SVIC has Engineering & Construction Group and Our win-win strategy for both Samsung USD 416 million under management, and we Trading & Investment Group. and the venture community make SVIC a have made 368 equity investments globally as key link between innovation centers and of December 2009, delivering both strategic and Samsung C&T Engineering & Construction Samsung Group. financial returns. Group provides clients with peerless products and services in core product areas: Our investment strategy closely aligns with the skyscrapers, high-tech factory facilities, roads Samsung Group’s major technology initiatives. and bridges, harbors, power plants and We invest in components (semiconductors, residential complexes—all areas that symbolize sensors, etc.), digital media (consumer state-of-the-art construction technology. electronics, mobile software, etc.), display technologies, clean technology (solar, LED, Always at the forefront of the industry, we battery, etc.), and biotech companies. currently play a leading role in constructing several of the world’s largest building projects, SVIC’s corporate venture investment activities such as Malaysia’s Petronas Twin Tower and provide Samsung affiliates with access to the Burj Khalifa in the United Arab Emirates. innovative technologies around the world in order to maintain leadership in the marketplace In the future, we plan to strengthen our and to incubate new business opportunities. business by expanding our capabilities in Also, we guide our portfolio companies to project planning, architectural engineering appropriate Samsung business units and help and product design. establish partnerships and collaborations.

81 Samsung excels in lump-sum Our fi nancial results are outstanding. In 2009, Inc. turnkey projects mobilizing world-class revenue jumped by 26 percent, to KRW 4.04 Engineering engineers, and today we are executing trillion, and operating profi t by 82 percent, to Co., Ltd. Employees: 3,299 megaprojects to create plants within KRW 325 billion. The target for 2010 is KRW 11 2009 Revenue: USD 3.3 billion Hydrocarbon, such as Refi nery, Gas, and trillion in orders and KRW 5 trillion in revenue. Employees: 4,680 Tel: 82-31-596-3114 Petrochemical, and Industrial & Infrastructure, Our stellar showing is directly attributable to our 2009 Revenue: KRW 4,035 billion Fax: 82-31-596-3088 including Power, Metallurgy, and Water seamless project management; this year we met Tel: 82-2-3458-3000 www.cii.samsung.com Treatment, around the world. all contracted schedules without a single delay, Fax: 82-2-3458-3339 and some even ahead of schedule. The trust of www.samsungengineering.com Since our establishment as the parent company Currently the company is working with the our clients has translated into continuous growth of Samsung in 1954, Cheil Industries has been a largest national oil corporations in the Middle for our company. major force in the development of Korea’s textile Established as Korea’s fi rst engineering East, including Saudi Arabia and the United company in 1970, Samsung Engineering has industry. Since the 1980s, when we launched Arab Emirates, and is a reputable name in Samsung Engineering aims to become a world built its experience and expertise with more than our fashion business, we have expanded into a Southeast Asia, Latin America, and India. In leader among comprehensive engineering 1,700 projects over the past four decades. We number of different sectors, including chemicals 2009, Samsung Engineering entered the African providers, achieving USD 30 billion in order are dedicated to engineering, delivering the full in the 1990s and electronic chemical materials market with a USD 26 billion contract to build a intakes and USD 20 billion in revenue in the next spectrum of services from feasibility studies, (ECM) in the twenty-first century. refi nery plant in Algeria. fi ve years. To meet this goal, we plan to expand design, procurement, and construction to our business to cover the entire hydrocarbon pre-commissioning. With our excellent project Our current success can be ascribed to our plant industry, and to grow our business in non- execution skills, Samsung Engineering is a enterprising spirit, continued innovation, and hydrocarbon plants. leader in the high-value-added plant market. inspired vision, which enable the company to move beyond short-term success. In 2007, we overcame unfavorable business circumstances by consistently focusing on our vision of becoming a Creative Designer of the Future. As a result, we reaped handsome dividends while building sustainable growth.

We will continue to roll out innovative products and technical processes by fostering a creative corporate culture that supports the company’s aim to become a leading global corporation. Our chemical business will lay the foundation for growth by solidifying our regional production footholds, overseas marketing, and localization strategies. At the same time, we will strive to secure more innovative material-based “ My team is like an eagle, technologies such as nano and next-generation soaring higher and looking flame-resistant products. wider than others.” In the ECM business, we are working to secure Sungan Choi a global competitive edge in semiconductor Vice President / materials by introducing differentiated product Project Director for the Skikda Refi nery Project lines that create new markets, rather than in Algeria / Samsung Engineering simply responding to market changes. While developing next-generation polarizing films, we will also introduce numerous display material products, building an infrastructure TOC (Transparent Opaque Color) Resin for sustainable growth. In fashion, we plan to enhance the profitability of our mainstay brands, such as Beanpole and Galaxy, while fostering strategic businesses and developing new items that reinforce brand competitiveness. Through brand marketing and strengthened distribution channels, we are laying the groundwork for a global business platform.

83 Samsung most popular theme park, and Caribbean Bay golf courses that are both challenging and Hotel Shilla is also a world-class hospitality was ranked as the fi fth most popular water environmentally friendly. We build high-tech company with hotels in Seoul and Jeju. As a Inc. park in the world by the Theme Entertainment industrial plants and remodel buildings to give Co., Ltd. member of the Leading Hotels of the World Association. Recently, we opened two large- new life to old spaces. And we help prepare for group, we are confident that our properties Employees: 4,117 Employees: 1,752 scale attractions: T-Express at the Everland, all conceivable man-made and natural disasters are on a par with the most luxurious hotels 2009 Revenue: USD 1.42 billion 2009 Sales: USD 950 million the steepest wooden roller coaster in the to protect lives and property. in the world. We offer comfort, convenience, Tel: 82-31-320-5000 Tel: 82-2-2233-3131 world, and Wild River, a pirate-themed park and luxury to our customers through creative Fax: 82-31-320-8549 Fax: 82-2-2233-5073 at Caribbean Bay. We also operate four of Our experience in managing properties innovations and world-class attention to detail. www.samsungeverland.com www.shilla.net Korea’s most prestigious golf clubs—Anyang has made us experts in energy effi ciency. Benest, Gapyeong Benest, Ansung Benest, and We continue to meet emerging business The Shilla Seoul is the preferred lodging for Samsung Everland has been Korea’s leading Hotel Shilla, Korea’s premier travel retailer and Dongrae Benest. opportunities in fuel cells, heat pumps, and royalty, heads of state, dignitaries, celebrities, leisure and hospitality operation company since hospitality provider, has been serving discerning clean development mechanism (CDM) projects, and business leaders. It is recognized around 1963. We cover a broad range of businesses, customers with fine hotels and duty-free Samsung Everland creates enjoyable dining enabling us to provide our customers with the world for its impressive facilities, impeccable including resort operation, catering and food shopping since 1979. experiences through specialized food service, state-of-the-art solutions that maximize the service, and time-honored tradition of hospitality. services, building assets management, energy, foodstuff distribution, and concession value of their properties. golf course operation and management, Hotel Shilla’s duty-free stores, in Seoul at businesses. With scientifi c menu evaluation The Shilla Jeju opened in 1990. As Korea’s environmental development, and landscape Incheon International Airport and in Jeju, carry and screening, as well as stringent distribution first luxury resort, it has been at the forefront architecture management. more than 300 world-famous luxury brands management, the Welstory brand is among the of Korea’s tourism and conference boom and in boutique items, fashion, jewelry, cosmetics, best in the business. remains the area’s most prestigious destination Our , Korea’s premier resort watches, and more. It also offers even more for VIPs from around the world. The Shilla Jeju complex, includes the Everland theme park, convenient shopping through its online duty- At Samsung Everland, we bring people and has an ongoing cultural and entertainment Caribbean Bay , Glen Ross Golf free shop. A large guest lounge on the roof of nature into harmony. We restore damaged program for patrons, along with a renowned Club, and Homebridge vacation condos. In the Seoul shop offers a more refined shopping ecosystems. We create landscapes that concierge service and a complete travel service 2010, Everland was identifi ed as the tenth space, and we regularly host cultural events. relax and stimulate the senses. We design for everything from flight reservations to rental Our free valet service is an industry first, starting car reservations. a trend toward differentiated service.

For our outstanding customer service and innovative distribution, we won the Presidential Award in Korea’s Retail Award Ceremony, the first duty-free company to be honored.

“ We have the perseverance of a bull and the eyes of a tiger.”

Seunghoon Lee Manager / Business Strategy and Planning Team / Samsung Everland

85 Cheil Starting in 2008, has S1 Corporation In addition, we have advanced into the Samsung completed world- Worldwide made several acquisitions of top global health care business with AED, a device that Medical Center record numbers of operations at a single agencies, including Beattie McGuinness Bungay Employees: 4,961 normalizes the contraction and relaxation of institution. The facility also treated more than (2008), The Barbarian Group (2009), and the heart using electric shock when the 9,000 outpatients a day in December 2009. Employees: 1,476 2009 Revenue: USD 577 million Employees: 6,500 Herezie (2010). heartbeat is abnormal. 2009 Consolidated Gross Profit: Tel: 82-2-1588-3112 Tel: 82-2-3410-2114 In cooperation with the Mayo Clinic, the SMC’s USD 284 million Fax: 82-2-2131-8189 Fax: 82-2-3410-3284 Some recent highlights in our global marketing S1 is also accelerating the development of Cardiac and Vascular Center opened a new Tel: 82-2-3780-2114 www.s1.co.kr www.smc.or.kr portfolio include planning and executing the advanced security technology by focusing Cardiac and Vascular Imaging Center. The Fax: 82-2-3780-3114 (2222) 2002 FIFA World Cup Opening Ceremony; on fusion and compound security solutions, imaging center is the first Asian site for several www.cheil.com S1 is the most advanced security corporation Since opening in August 2008, Samsung signing Samsung as an official sponsor for the information protection, and fire and disaster pieces of state-of-the-art equipment. in Korea, with more than 50 percent of the Medical Center (SMC) has been one of Korea’s English Premier League’s Chelsea Football prevention systems. Cheil Worldwide is a full-service global marketing domestic market share. It has created a trusting leading medical organizations. We operate Club; participation at the 2005 APEC Summit in Kangbuk Samsung Hospital prepared for communications group offering advertising, relationship with clients through continuous three specialized treatment facilities—two in Korea; and most recently, Samsung’s marketing S1 is introducing products and services the opening of Total Healthcare Center, the market research, consulting, public relations, product development and dependable service. Seoul (Samsung Medical Center and Kangbuk activities at the 2008 Summer Olympic Games that use future-oriented high technology, largest in Korea. and new media services to a roster of global Samsung Hospital), one in Changwon (Samsung in Beijing. including CPTED (Crime Prevention Through clients. Since our establishment in 1973, we S1 established its position as a leader in the Changwon Hospital)—and three research Environmental Design); applied security Samsung Changwon Hospital changed its have been the leading agency in the Korean industry by focusing on the alarm security institutes in Seoul (Samsung Bioscience The industry recognized our creativity in 2008 solutions; HUEN, a home network system; name from Masan Samsung Hospital to advertising industry. business, security product sales and integrated Research Institute, Samsung Social Mental with the Grand Award at the Korea Advertising video monitoring technology using behavior Hospital. For its security. However, S1 is not satisfied with its Health Institute and Samsung Cancer Research Awards, and a Silver Award in Digital Media at pattern recognition algorithms; and intelligent contributions to upgrading the emergency Over the past three decades, we have present position. Our objective is to leap into Institute), as well as Sungkyunkwan University the London International Awards. In 2009, we security robots. medical system, its cardiac and vascular center expanded our focus beyond Korea’s borders, the top 10 global security companies by School of Medicine. were presented with additional awards at the received a commendation from the Ministry of offering world-class brand management and 2020. We plan to become the most advanced world’s most prestigious advertising festivals: S1 works to serve its customers by developing Health and Welfare. communication services on a global basis. global security company by strengthening Working with other medical facilities, we a Silver Award in Cyber for Korea Tourism customized products using the most advanced With 29 offices in 25 countries, we are currently our system security business, diversifying maximize the synergy of our partnerships, Organization’s online campaign at Adfest 2009, technology. We want to be the number one Building on these successes, Samsung Medical ranked by Advertising Age as the world’s security-related products, and expanding our offering a new model for growth in Korea’s and a bronze medal at Cannes Lions for the security brand. Center will continue to focus its resources on 19th-largest advertising firm based on 2008 security solution business. medical industry. Samsung Medical Center is Nikon Outdoor campaign. becoming a premier cancer center, not only in revenues. Our clients include oil refiner S-Oil, widely recognized for its excellence in patient Asia, but around the world. , leading Korean mobile phone With this vision, S1 is expanding into the mobile care, research and education. For the past Cheil Worldwide continues to pursue the goal service provider Olleh KT, Samyang Food, security service and health care sectors— eleven years, it has ranked first in national of becoming one of the world’s leading Korea Tourism Organization, Dong Suh Food, businesses that will allow our clients to live safely ratings, including the National Customer marketing communications groups, using Woongjin, Samsung Electronics, and anywhere, at any time. Satisfaction Index. our passion for ideas to provide creative and China Mobile. successful marketing solutions for our clients Our mobile security service includes SMC opened its Samsung Cancer Research around the world. Cheil Worldwide’s vision and identity is ZenieCall-A, a security application for Institute in October 2009. The facility features defined as the Worldwide Idea Engineering smartphones, and ZenieCall-S, which provides some of the most advanced research Group, and we have adopted a new idea- GPS position, notification and assistance equipment in Korea, including Illumina iScan and centered management directive. In keeping dispatch services for women, children and the the nCounter Analysis system. up with the rapid changes of globalization, we ill and elderly in case of emergency. take pride in creating a new paradigm to lead the industry. The key to our business lies in Idea Engineering—creating new ideas and following through with a highly organized development process.

87 Samsung Economic Samsung Samsung Research Institute Lions Foundation of Culture Employees: 201 Employees: 34 Tel: 82-2-3780-8000 Tel: 82-53-859-3114 Employees: 78 Fax: 82-2-3780-8005 Fax: 82-53-859-3118 Tel: 82-2-2014-6550 www.seriworld.org www.samgsunglions.com Fax: 82-2-2014-6559 www.samsungfoundation.org Samsung Economic Research Institute (SERI) The are Korea’s leading is Korea’s foremost private-sector think tank. professional baseball team, and one of the The Samsung Foundation of Culture, Our areas of research range from developments original six teams that formed the Korea established in 1965 by the company’s founding in Korea’s high-tech industries to studies on Baseball Organization (KBO) in 1982. Since chairman, Byung-Chull Lee, is a passionate strategic drivers, trends and issues shaping the then, the Lions have compiled an impressive patron of the arts. Our role is to preserve and Asian economic and business environment. record, including four championship titles and promote the brilliant achievements of traditional Founded in 1986, SERI has been Korea’s eight runner-up finishes. With the support of Korean art, while supporting emerging and observer of record on economic matters for Samsung, the Lions have been instrumental established artists in all media and enriching the more than 20 years. Today we are a major in building a prosperous Korean pro league, country’s cultural landscape. Our mission is to resource for business leaders, policymakers constructing the largest ballpark in Asia. broaden our artistic horizons, strengthen our and opinion leaders in Korea and beyond. cultural capabilities, and enrich our lives. Total readership for our domestic website Since Korean superstar baseball player Dong- We operate Leeum, Samsung Museum of Art; now numbers about 1.7 million, while our yul Sun became the team’s manager in 2005, the Ho-Am Art Museum; the Rodin Gallery; English, Chinese and Japanese readership the Lions have won the Korean Series for and the Samsung Children’s Museum. We also continues to grow. two consecutive years. Dazzling play is our support other cultural and artistic activities, as trademark, and special mention goes to four well as academic research. Research products provided by the institute Olympic gold medalists—Jin Kab Yong, Park Jin include analysis of issues in the Korean and Man, Oh Seung Hwan and Kwon Hyuk—who Leeum, Samsung Museum of Art, opened Chinese economies, management advice led the Korean national team to victory over in 2004 in central Seoul. Three of the world’s from SERICEO, and forecasts, analysis and Cuba in the final game at the Beijing Olympics most renowned architects designed the unique video presentations from our researchers on on August 23, 2008. buildings that make up the arts complex: Mario economic matters. We are regularly consulted Botta’s terracotta structure houses traditional by the Korean government for advice on Management has renewed efforts to globalize Korean art; Jean Nouvel’s rusted stainless national development and policy proposals, our marketing identity through links with such steel building houses contemporary art; and and emerging as a hub for regional knowledge famous clubs as Japan’s Yomiuri Giants. Rem Koolhaas’s black concrete and glass networks in partnership with other institutions. The team’s ultimate goal is to be the best building houses the Samsung Child Education professional sports team in Korea—in any and Culture Center. The Samsung Children’s SERI will continue to fulfill its responsibility as a sport—and to continue promoting Samsung at Museum, which opened its doors in 1995, is a Ho-Am The fi rst Ho-Am Prizes were conferred in trusted and respected research institution by home and abroad. leader in the cultural education and development 1990, and today they continue to recognize providing valuable insights and clear direction of children, providing outstanding exhibitions, Foundation individuals who have contributed to cultural, regarding issues affecting the Korean and programs, and hands-on experiences. The first artistic and social development, or who have Employees: 6 global economies. of its kind in Korea, the Samsung Children’s furthered human welfare through extraordinary Tel: 82-2-2014-6783 Museum lets young people have fun while accomplishments in their fi elds. SERI’s 2010 research will focus on ways exploring the world. Fax: 82-2-2014-6789 www.samsungfoundation.org to recover from the global economic crisis The annual prize takes its name from the late and practical options for reviving the Korean The Ho-Am Art Museum and the Rodin Gallery Mr. Lee’s sobriquet. It is presented in fi ve Founded in 1997 to pay homage to and economy. Toward this aim, SERI will focus provide not only exhibition space, but a vibrant, categories: Science, Engineering, Medicine, perpetuate the spirit of Samsung’s founding on speed, timeliness and feasibility. We will dynamic cultural forum open to everyone. the Arts, and Community Service. Winners are chairman, Byung-Chull Lee, the Ho-Am disseminate our cumulative research quickly, so We also sponsor programs for children, selected after an extensive, rigorous evaluation Foundation continues the legacy of Mr. Lee’s that it will reach its audience in time to be of use performing artists and others, to encourage the process overseen by separate committees, civic contributions through its many activities. in their efforts to overcome the crisis. Moreover, development of creative forces in our society. each comprised of renowned experts in fi elds Most notably, the Ho-Am Prize was conceived SERI will work to ensure that Korea does not relevant to the category. lose direction in the aftermath of the global by Chairman Kun-Hee Lee in tribute to the late economic crisis, by keeping a firm eye on the founding chairman and his spirit of public tectonic shifts that will undoubtedly take place service and human ingenuity. in the world economy and by providing a long- term vision for the Korean economy.

89 Samsung Samsung Life Welfare Public Welfare Foundation Foundation global

Employees: 15 Employees: 4 Tel: 82-2-2014-6810 Tel: 82-2-2014-6810 net Fax: 82-2-2014-6869 Fax: 82-2-2014-6869 www.samsungfoundation.org www.samsungfoundation.org work Committed to building an ideal society, the Established in 1982 to realize our vision of Samsung Welfare Foundation has been responsible corporate citizenship, we have been funding a wide range of community programs active in diverse efforts to care for our neighbors that address various economic, social and and to give back to society. As a corporation cultural needs since 1989. Our mission is to that strives to grow with its community, we help Samsung carry out its duty to assist its operate advanced care facilities such as the neighbors and the nation as a whole in realizing Samsung Medical Center, Noble County and the dream of a society in which everyone can Samsung Childcare Centers. live a more satisfying life. Noble County, a progressive retirement We focus in particular on the well-being of community for senior citizens, opened its doors children, and on giving hope to low-income and in 2001. This “silver town” offers not only living socially marginalized groups by empowering quarters but a vibrant lifestyle, complete with them with tools of self-reliance instead of medical, cultural and sports facilities. donations that provide only temporary solutions. The foundation operates 23 Samsung Childcare Our program A Little Sharing for a Lot of Centers in 15 cities throughout Korea. We have Love, initiated by Samsung Electronics and developed programs and educational materials coadministered with the Samsung Welfare for child care, and we concentrate on improving Foundation since 1998, works to support the welfare of disadvantaged families. the development and operation of social welfare programs. We also manage the Bichumi Women’s Awards, which recognize women’s achievements in and The Foundation operates 33 Samsung contributions to society. Childcare Centers in 23 cities throughout Korea. We have developed programs and educational These and many other activities spanning more materials for child care and concentrate on than 20 years have sprung from a sincere spirit improving the welfare of disadvantaged families. of neighborly love. Our ultimate objective is to go We also manage the Samsung Filial Piety Prize, beyond mere donations at the corporate level which helps promote the Korean tradition of and to get involved, promoting real solutions supporting our elders. that improve quality of life.

91 Samsung Africa ASIA PACIFIC Malaysia NORTH & SOUTH AMERICA Malaysia EUROPE United Kingdom Pakistan Samsung Electronics Samsung Electronics Display (M) Samsung Malaysia Electronics Samsung Electronics U.K. Ltd. Samsung Electronics Co., Ltd. (OHFWURQLFV Africa Headquarters China Sdn. Bhd. (SDMA), Seremban Brazil (SME-Set) Sdn. Bhd., Austria (SEUK), Chertsey Lahore Branch &R/ʞG 2021 Medscheme Park, Samsung Electronics Huizhou Tel: 60-6-678-7914 Samsung Electronica Da Kuala Lumpur Samsung Electronics Austria Tel: 44-1932-455-000 Tel: 92-21-279-0281 Phase 1, Company (SEHZ), Huizhou Amazonia Tel: 60-3-2263-6600 GmbH (SEAG), Vienna GLOBAL HEADQUARTERS 10 Muswell Road South, Tel: 86-752-389-7777 Samsung Electronics Malaysia Ltda. (SEDA-P(M)), Manaus Tel: 43-1-516-1563 Samsung Semiconductor Nigeria Sdn. Bhd. (SEMA), Klang Tel: 55-92-4009-1010 Philippines Europe Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. Bryanston Johannesburg Samsung Electronics Suzhou Tel: 60-3-3176-2050 Samsung Electronics Samsung Electronics Ltd. (SSEL), Weybridge Lagos Branch Samsung Electronics Bldg. Republic of South Africa Computer (SESC), Suzhou Samsung Eletronica Da Philippines Co. (SEPCO), Manila (Vienna Branch), Vienna Tel: 44-1932-823-500 Tel: 234-1-461-7611 1320-10, Seocho 2-dong Southwest Asia Tel: 86-512-6253-8988 (6688) Philippines Amazonia Tel: 63-2-722-7777 Tel: 43-1-516-1551 Seocho-gu, Seoul 137-857, Samsung Electronics Samsung Electronics Philippines Ltda. (SEDA-P(C)), Campinas Czech NORTH AMERICA Korea Southwest Asia Headquarters Samsung Electronics Manufacturing Corp. (SEPHIL), Tel: 55-19-4501-2001 France Samsung Electronics Tel: 82-2-2255-0114 7th & 8th Floor, IFCI Tower, Suzhou LCD Co., Ltd. Laguna Calamba Samsung Asia Pte. Ltd. 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(SSA), Johannesburg America (TSTC), Tianjin Russia Australia Samsung Vina Electronics Samsung Electronics Hungary Tel: 27-11-463-5678 Miami Inc. (SELA-Miami), Miami Europe Samsung Electronics Australia Gumi Plant 1 Tel: 86-22-8396-9600 Samsung Electronics Russia Co., Ltd. Private Co., Ltd. (SHE-S), Tel: 1-305-594-1090 Samsung Electronics Pty. Ltd. (SEAU), Sydney 259, Gongdan-dong, (SERK), Kaluga (SAVINA), Ho Chi Minh City Budapest Turkey Europe Headquarters Tianjin Tongguang Samsung Tel: 61-2-9763-9700 Gumi, Gyeongsangbuk-do Tel: 7-484-38-67-000 Tel: 84-8-896-5500 Tel: 36-1-453-1180 Samsung Electronics Turkey Ltd. Samsung Semiconductor, Inc. Samsung House, Electronics Company (TTSEC), Tel: 82-54-479-5114 (SETK), Istanbul (SSI), San Jose 1000 Hillswood Drive, Tianjin EUROPE China CIS & BALTICS Rumania Tel: 90-212-288-5638 Tel: 1-408-544-4000 Chertsey, Surrey, KT16 0PS, UK Shanghai Samsung Gumi Plant 2 Tel: 86-22-2396-1234 Samsung Electronics Co., Ltd. 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93 Samsung Samsung SDI Vietnam Co., Ltd. SALES SUBSIDIARIES China Samsung Samsung SALES NETWORK RESEARCH CENTER Samsung Samsung Tel: 84-241-626-2010 AND SALES OFFICES Samsung Electro-Mechanics SDI Co., Ltd. Fax: 84-241-369-9345 (H.K.) Ltd. Corning Precision LED Co., Ltd. Korea Korea Total Techwin Co., Ltd. Americas Materials Co., Ltd. Sales Headquarters Giheung Research Center Petro-Chemicals Samsung SDI (Malaysia) Sdn Tel: 852-2862-6340, 6345 HEAD OFFICE Samsung Techwin America (STA) Samsung Electro-Mechanics (Sales/Marketing) Tel: 82-31-209-7114 Bhd. (SDI (M)) Samsung SDI Co., Ltd. Fax: 852-2862-6363 Co., Ltd. Tel: 1-201-325-6920 Shanghai Office America, Inc. Samsung Corning Tel: 82-31-209-7114 Fax: 82-31-209-7117 Tel: 60-6-670-1211 Precision Materials Malaysia Tel: 82-31-300-7114 Tokyo Office Fax: 1-201-373-0124 Tel: 86-21-6270-4168x359 Tel: 1-949-797-8000~8059 Samsung Electro-Mechanics Fax: 82-31-300-7034 Fax: 82-31-209-7117 Fax: 60-6-677-6167 Sdn., Bhd. 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Fax: 82-31-209-7117 Fax: 49-6196-66-6109 Samsung Techwin Co., Ltd. Suzhou Branch Factory Fax: 86-10-6566-9410 Shanghai Office Tokyo Branch (Maryland Biotechnology Center) Tel: 86-512-8716-9898 x109 Bangkok Busan Plant Tel: 86-21-6270-3207 Tel: 81-3-6234-2180 Tel: 1-240-264-8335 Fax: 86-512-8716-9896 Tel: 66-2-661-8004~5 Tel: 82-55-380-1114 Samsung Electronics H.K. Fax: 86-21-6278-9112 Fax: 81-3-6234-2177 Fax: 1-240-264-8331 Fax: 66-2-661-8006 Fax: 82-55-380-1115 (SEMI) Co., Ltd. Tel: 86-755-8608-5654 India (Noida) Engineering Center Samsung SDI Co., Ltd. Penang Overseas Fax: 86-755-8608-5788 Tel: 91-120-468-6001 Frankfurt Branch Tel: 60-4-660-6120, 6121 Tianjin Samsung Mobile Display Fax: 91-120-468-6007 Tel: 49-06196-663475 Fax: 60-4-660-6123 Co., Ltd. Samsung Electronics Taiwan Fax: 49-06169-663466 Tel: 86-22-2380-8114 Co., Ltd. Fukuoka Engineering Center Manila Fax: 86-22-2380-8282 Tel: 886-2-2656-8114 Tel: 81-92-451-3711 Shanghai Samsung SVA Tel: 63-49-545-0422, 6778 Fax: 886-2-2656-8688 Fax: 81-92-451-3710 Electronic Devices Co., Ltd. Fax: 63-49-545-0422 Dongguan Samsung Mobile (SSED) Display Co., Ltd. Samsung Asia Pte. Ltd. Samsung Heavy Industries Tel: 86-21-5774-6000x2100 New Delhi Tel: 86-769-8558-2000 Tel: 65-6833-3106 (Ningbo) Co., Ltd. Fax: 86-21-5774-2233 Tel: 91-124-488-2091 Fax: 86-769-8582-1600 Fax: 65-6833-3476 Tel: 86-574-8622-6688 Fax: 91-124-488-2090 Fax: 86-574-8622-4275 Samsung Heavy Industries (Rongcheng) Co., Ltd. Tel: 86-631-7767-888 Fax: 86-631-7767-009

95 Samsung China Samsung LIAISON OFFICES Samsung Samsung Europe Samsung C&T Italia S.R.L. Samsung (Tianjin) International Guandong Xingpu Steel Center Samsung Life Insurance Samsung C&T Deutschland Tel: 39-2-262914-201, 203, 211 Trading Co., Ltd. Co., Ltd. Life Insurance Co., Ltd. Fire & Marine Japan Card C&T Corporation GmbH Fax: 39-2-2622-3125 Qingdao Branch Tel: 86-0757-2633-0425 Co., Ltd. Insurance Samsung Fire & Marine Co., Ltd. Beijing Representative Office TRADING & INVESTMENT Tel: 49-6196-66-5700 Tel: 86-532-8575-6905 Fax: 86-0757-2666-1109 28th Floor, Co., Ltd. Insurance Co., Ltd. Fax: 49-6196-66-5566 Samsung C&T Deutschland Fax: 86-532-8575-6909 United Kingdom Samsung Card China Merchants Tower Tokyo Liaison Office GmbH Dongguan Samsung Samsung Life Investment U.S. Branch Office Americas Number 118, Jian Guo Lu, SUBSIDIARY AND Tel: 81-3-6234-2208 Samsung C&T Deutschland Moscow Office Samsung (Tianjin) International Steel Center Co., Ltd. (U.K.) Ltd. Tel: 1-201-807-6431 Samsung C&T America Inc. Chao Yang Qu JOINT VENTURE Fax: 81-3-6234-2207 GmbH Tel: 7-495-797-2535 Trading Co., Ltd. Tel: 86-769-8112-9222 21st Floor, Tower 42, 25 Fax: 1-201-807-6434 Tel: 1-201-229-5000 Beijing 100022, China Istanbul Office Fax: 7-095-797-2528~9 Dalian Branch Fax: 86-769-8111-5118 Old Broad Street Fax: 1-201-229-5080 Tel: 86-10-6566-8100x6100 Indonesia China Tel: 90-212-216-0877 Tel: 86-411-8360-7700 P.T. Asuransi Samsung Tugu Fax: 86-10-6566-8142 Samsung Fire & Marine Samsung C&T America Inc. Fax: 90-212-275-0602 Samsung C&T Deutschland Fax: 86-411-8360-7722 Posco Samsung Suzhou London, EC2N 1HQ, Tel: 62-21-520-5511 Insurance Co., Ltd. GmbH Processing Center Co., Ltd. United Kingdom Samsung Los Angeles Samsung Air-China Fax: 62-21-520-5522 Beijing Representative Office Samsung C&T Deutschland Krasnoyarsk Office Samsung C&T Guangzhou Ltd. Tel: 86-512-6289-0903 Tel: 44-20-7786-7811 Securities Tel: 1-562-802-2211 Life Insurance Co., Ltd. Tel: 86-10-6566-8100 GmbH Tel: 7-3912-201-217 Tel: 86-20-3891-1281 Fax: 86-512-6660-6891 Fax: 44-20-7786-7840 Co., Ltd. Fax: 1-562-802-3011 28th Floor, Vietnam Fax: 86-10-6566-9408 Sucursal en España Fax: 7-3912-201-217 Fax: 86-20-8752-1275 Samsung Vina Insurance China Merchants Tower Samsung Securities Samsung C&T America Inc. Tel: 652-6066 Samsung Precision Stainless Samsung Life Insurance, Co., Ltd. United Kingdom Number 118, Jian Guo Lu, America Inc. Houston Fax: 651-2619 Samsung C&T Deutschland Samsung C&T Guangzhou Ltd. Steel (Pinghu) Co., Ltd. Co., Ltd. Tel: 84-8-3823-7812~3 Samsung Fire & Marine Chao Yang Qu Tel: 1-212-972-0505 Tel: 1-713-953-9700 GmbH Guangzhou Branch Tel: 86-573-8507-7660 London Representative Office Fax: 84-8-3823-7811 Insurance Co., Ltd. Samsung C&T Deutschland Kiev Office Tel: 86-20-3891-1281 Fax: 86-573-8507-7670 21st Floor, Tower 42, Beijing 100022, China Fax: 1-212-972-2074 Fax: 1-713-953-9911 Tel: 86-10-5820-1881 London Representative Office GmbH Tel: 380-44-451-4032 Fax: 86-20-8752-1275 Old Broad Street Samsung Vina Insurance Fax: 86-10-5820-1999 Tel: 44-207-786-7851~4 Samsung Securities Samsung Renewable Energy Almaty Office Fax: 380-44-445-7228 Erdsam International Co., Ltd. Co., Ltd. Fax: 44-207-786-7866 Tel: 7-727-311-0541 Samsung C&T Guangzhou Ltd. Tel: 976-11-314-564 London, EC2N 1HQ, Hanoi Branch Europe Ltd. Tel: 1- 562-483-7279 Japan Tel: 44-20-7786-7876 Fax: 1- 562-802-3011 Fax: 7-727-311-0123 SC Otelinox SA Shenzhen Office Fax: 976-11-314-567 United Kingdom Tel: 84-4-942-5251, 5253~4 India Samsung Life Insurance Fax: 44-20-7588-0887 Tel: 40-245-209-103 Tel: 86-755-2399-5277 Tel: 44-20-7786-7823 Fax: 84-4-942-5250 Samsung Fire & Marine Kazakhmys Samsung Fax: 40-245-217-638 Fax: 86-755-2399-5644 Ningxia Knoc Samsung Lantian Fax: 44-20-7786-7807 Co., Ltd. Samsung Oil and Gas U.S.A. Tokyo Representative Office Insurance Co., Ltd. International Inc. Oil Develoment Co., Ltd. China Samsung Securities Tel: 1-713-828-5079 Roppongi T-Cube 3-1-1, India Representative Office Tel: 7-3272-50-0004 Samsung C&T Deutschland Samsung C&T Guangzhou Ltd. Tel: 86-951-603-6530 India Samsung Fire & Marine Asia Ltd. Fax: 1-281-854-2200 Roppongi Tel: 91-124-488-1234x2060 GmbH Shantou Office Samsung Life Insurance Insurance China Tel: 852-2111-7535 Minato-Ku, Tokyo 106-8532, Fax: 91-124-488-2090 Samsung C&T America Inc. Samsung C&T Deutschland Bucharest Office Tel: 86-754-8816-7633 Japan Co., Ltd. Tel: 86-21-6209-0498~9, Fax: 852-2114-0290 Japan Toronto Office GmbH Tel: 40-31-805-6914 Samsung Japan Corporation Mumbai Representative Office 6208-0080, 6295-4800 Tel: 81-3-6234-2219 Singapore Tel: 1-905-817-6498 Budapest Office Fax: 40-31-805-6911 Samsung C&T Guangzhou Ltd. Tel: 81-3-6234-2650 552 Solitaire Corporate Park Fax: 86-21-6295-5280 Samsung Securities Fax: 81-3-6234-2218 Samsung Fire & Marine Tokyo Branch Fax: 1-905-285-1852 Tel: 36-1-453-1176 Shunde Office Fax: 81-3-6234-2610 Andheri Ghatkopar Link Road Insurance Co., Ltd. Fax: 36-1-453-1106 POSS-SLPC S.R.O. Tel: 86-757-2897-2791 Chakala, Andheri (E) Samsung Fire & Marine Tel: 82-3-6234-2793 Unites States Singapore Representative Office Samsung C&T America Inc. Tel: 421-033-491-3120 Samsung Japan Corporation Mumbai Maharastra 400093, Insurance China Fax: 82-3-6234-2207 Samsung Life Investment Tel: 65-6550-8112 Oficina de Representacion en Samsung C&T Deutschland Samsung C&T Hong Kong Ltd. Osaka Branch India Beijing Branch (U.S.A.) Ltd. Fax: 65-6550-8115 Mexico GmbH SOLECO Tel: 852-2862-6011 Tel: 81-6-6949-3579 Tel: 91-22-2202-2300 Tel: 86-10-6566-8100, 2750 Samsung Securities 152 West 57th Street, 7th Floor Tel: 52-55-5385-5901 Praha Office Tel: 421-033-591-3120 Fax: 852-2862-6417 Fax: 81-6-6949-3035 Fax: 91-22-6143-8383 Fax: 86-10-6566-8140 Shanghai Representative Office New York, NY 10019, Brazil Tel: 86-21-6270-4168 Fax: 52-55-5985-5908 Tel: 420-2-5731-4400 Samsung Fire & Marine Fax: 420-2-5731-4402 China Samsung C&T Taiwan Myodo Metal Co., Ltd. Thailand United States Samsung Fire & Marine Fax: 86-21-6275-6794 Consultoria em Terminal KMS de GNL, Samsung Trading (Shanghai Pu Corporation Tel: 81-256-66-6000 Siam Samsung Life Insurance Tel: 1-212-421-6751 Insurance China Seguros Ltda S. de R.L. de C.V. Samsung C&T Deutschland Dong New Area) Co., Ltd. Tel: 886-2-2728-8510 Fax: 81-256-63-3160 Company Fax: 1-212-421-4211 Shenzhen Branch Tel: 55-11-5105-5040 Tel: 52-55-5284-0525 GmbH Tel: 86-21-6275-4877 Fax: 886-2-2725 3826 2922/240-241 Cham Issara Tel: 86-755-8252-0390 Fax: 55-11-5105-5041 Samsung Sofia Office Fax: 86-21-6275-0917 Tower 2 Samsung Life Insurance Fax: 86-755-8252-0389 Asset Management Samsung C&T Do Brasil Ltda. Tel: 359-2-971-3389 Samsung Trading (Shenzhen) 15th Fl. New Petchburi Road, Co., Ltd. Tel: 55-11-5105-5001 Fax: 359-2-971-3385~6 Samsung Trading (Shanghai Pu Co., Ltd. Bangkapi New York Representative Office Samsung Fire & Marine Co., Ltd. 105 Challenger Road, 4th Floor Fax: 55-11-5105-5012 Dong New Area) Co., Ltd. Tel: 852-2862-6078 Huaykwang, Bangkok 10320, Insurance China Samsung Asset Management Samsung C&T Deutschland Changning Branch Fax: 86-755-8287-4278 Thailand Ridgefield Park, NJ 07660, Suzhou Branch United States (H.K.) Ltd. Samsung C&T America Inc. GmbH Tel: 86-21-6275-4877 Tel: 662-308-2253 Tel: 86-512-6292-5968 Samsung Logistics (China) Ltd. Tel: 1-201-229-6030 Tel: 852-2115-8710 Santiago Office Warsaw Office Fax: 86-21-6275-0917 Fax: 662-308-2269 Fax: 86-512-6292-5977 Tel: 86-755-2399-4870 Fax: 1-201-229-6024 Fax: 852-2115-8720 Tel: 56-2-570-3256 Tel: 48-22-621-5961, 9934 Fax: 56-2-570-3259 Fax: 48-22-337-8626 Samsung C&T Corporation Fax: 86-755-8826-4744 Vietnam Samsung Fire & Marine Samsung Life Insurance Samsung Asset Management Shanghai Office Samsung Life Insurance Insurance China Samsung Logistics Co., Ltd. (Singapore) Pte. Ltd. Samsung C&T America Inc. Samsung C&T U.K. Ltd. Tel: 86-21-6275-4877 Co., Ltd. Qingdao Branch (Shenzhen) Ltd. U.S. Representative Office (IRO) Tel: 65-6506-5088 Panama Office Tel: 44-208-232-3200 Fax: 86-21-6275-0917 Hanoi Representative Office Tel: 86-532-8502-7271 Tel: 86-755-2399-4870 152 West 57th Street, 20th Floor Fax: 65-6506-5089 Tel: 50-7-210-1588~1597 Fax: 44-208-569-7165 Unit 805, HCO Building, Fax: 86-532-8502-8248 Samsung (Tianjin) International Fax: 86-755-8826-4744 New York, NY 10019, Fax: 50-7-210-1598 44Bly Thuong Trading Co., Ltd. United States Samsung Trading PLC Kiet St. Hanoi, Vietnam BRANCH OFFICES Tel: 86-10-6566-8100 Samsung Logistics (Tianjin) Ltd. Tel: 1-212-421-2705 Samsung C&T America Inc. Tel: 44-208-232-3294 Tel: 84-4-3936-8855 Bogota Office Fax: 44-208-569-7595 Fax: 86-10-6566-8136 Tel: 86-22-2840-8570 Fax: 1-212-421-2665 United States Fax: 84-4-3936-9056 Tel: 57-1-629-2546, 2557 Fax: 86-22-2840-8574 Samsung Fire & Marine Fax: 57-1-629-2535 Samsung Pleomax Europe Samsung (Tianjin) International Hong Kong Insurance Co., Ltd. Tel: 31-10-283-9679 Trading Co., Ltd. Samsung Logistics (Tianjin) Ltd. Samsung Asset Management United States Branch Fax: 31-10-283-9668 Beijing Branch Shanghai Branch (Asia) Ltd. Tel: 1-201-229-6012 Tel: 86-10-6566-8100 Tel: 86-21-6270-4168 Suite 3306, Fax: 1-201-229-6015 Samsung C&T France SAS Fax: 86-10-6566-8136 Fax: 86-21-6295–0815 Two Exchange Square Tel: 33-1-4279-2201 8 Connaught Place, Central, Samsung Fire & Marine Fax: 33-1-4538-6858 Dongguan Samsung Logistics Hong Kong Insurance Co., Ltd. (Warehouse) Ltd. Tel: 852-2110-8682 United States Branch, CP INOX SAS Tel: 86-769-8326-0800 Fax: 852-2110-4220 Los Angeles Office Tel: 33-1-4279-2201 Fax: 86-769-8326-0808 Tel: 1-562-229-0411 Fax: 33-1-4538-6858 Fax: 1-562-229-0620

97 Southeast Asia Middle East and Africa Asia Samsung Europe Cheil FASHION Cheil Southeast Asia Samsung C&T Singapore Samsung C&T Corporation Samsung C&T Corporation Samsung Engineering Mo. Kft. Cheil Singapore / Southeast Asia Pte., Ltd. Dubai Office Singapore Engineering Budapest Industries Samsung Fashion Trading Worldwide Regional HQ Co., Ltd. Inc. (Shanghai) Co., Ltd. Tel: 65-6550-8300 Tel: 971-4-222-9634 Tel: 65-6550-8221 Tel: 36-1-319-2687 Korea Tel: 65-6833-3545 Tel: 86-21-6197-7100 Fax: 65-6550-8333 Fax: 971-4-222-9455 Fax: 65-6538-3779 Fax: 36-1-319-2641 Cheil Worldwide, Headquarters Middle East and Africa CHEMICAL/ECM Fax: 86-21-6197-7200 Tel: 82-2-3780-2114 Cheil Australia Samsung and Ganda Pte. Ltd. Samsung C&T Corporation Samsung C&T Corporation Samsung Engineering Saudi Americas Tel: 61-2-9763-9863 Arabia Ltd. Samsung Chemical USA, Inc. New York Studio Tel: 62-761-859-774 Tehran Office Taipei Branch Samsung Engineering North America Al-Khobar Tel: 1-562-229-1323 Tel: 1-212-625-3580 Tel: 98-21-2204-2106 Tel: 886-2-2728-8503 America Inc. Cheil USA, North America Cheil Vietnam Tel: 966-3-889-1899 Fax: 1-562-926-9930 Fax: 1-212-625-3558 Samsung C&T Malaysia Sdn. Fax: 98-21-2204-2104 Fax: 886-933-915-615 Houston Regional HQ Tel: 84-8-3821-1111x230 Bhd. Tel: 966-3-896-7291 Tel: 1-281-977-7690 Samsung Chemical Europe Tel: 1-646-380-5812 Tel: 60-3-2161-6497 Samsung C&T Corporation Samsung E&C (Shanghai) Tianjin Samsung Wool Textile Cheil Philippines Fax: 1-281-679-0776 GmbH (SCEG) Fax: 60-3-2161-5907 Riyadh Office Co., Ltd. Samsung Engineering Co., Ltd. Tel: 63-2-214-7685 Tel: 49-6196-66-7410 Cheil USA, Dallas Tel: 966-1-462-7641 Tel: 86-21-5208-1070 Abu Dhabi Office Grupo Samsung Ingenieria Tel: 86-22-2851-4771 Fax: 49-6196-66-7466 Tel: 1-972-761-7374 Waris Gigih Engineering and Fax: 966-1-462-7743 Fax: 86-1381-818-2521 Al Bateen Mexico, Fax: 86-2851-4779 Cheil Thailand Technology Sdn. Bhd. Tel: 971-2-658-1775 Tel: 66-2-695-9201 SA DE, CV Samsung Chemical Material Cheil Canada Tel: 60-3-2161-6497 Samsung C&T Nigeria Ltd. Samsung C&T Corporation Fax: 971-2-658-1857 Cheil America, Inc. Mexico Trading (Shanghai) Co., Ltd. Tel: 1-905-819-5056 Fax: 60-3-2161-5907 Tel: 234-1-461-0439 Tokyo Branch Tel: 52-55-5207-6823 Tel: 1-212-399-1300 Southwest Asia Samsung Engineering Co., Ltd. Tel: 86-21-6278-8966 Fax: 234-1-271-9208 Tel: 81-3-6234-2221 Fax: 52-55-5207-6789 Fax: 1-212-247-3737 Cheil India / Southwest Asia Bureau de Liaison en Algerie, Fax: 86-21-6278-8884 Cheil Mexico Mssc (M) Sdn. Bhd. Fax: 81-3-6234-2210 Tel: 52-55-5747-5106 Regional HQ Tel: 60-3-3291-4342 Samsung C&T Corporation Alger Tokyo Office Tel: 91-124-480-5500 Samsung Engineering Trinidad Tokyo Office Fax: 60-3-3291-4343 Algier Office Samsung C&T India Tel: 213-21-48-4624 Tel: 81-3-6234-2200 Co., Ltd. Tel: 81-3-6234-2202 Europe Tel: 213-21-59-1030 Private, Ltd. Fax: 213-21-48-4622 Fax: 81-3-6234-2255 Middle East & Africa Trinidad and Tobago Fax: 81-3-6234-2253 Cheil UK, Europe Regional HQ Samsung C&T Corporation Fax: 213-21-48-3650 Tel: 91-11-4656-7800 Tel: 1-868-658-3512 Tel: 44-1932-455-328 Cheil MEA / Middle East·Africa Jakarta Office Asia Regional HQ Fax: 91-9958-00-6166 Fax: 1-868-628-3593 Malaysia Office Tel: 62-21-3983-7001 Samsung C&T Corporation Samsung Engineering Tel: 971-4-364-8753 Tel: 60-3-2169-6915 Hotel Shilla Cheil France Fax: 61-21-571-3243, 3244 Accra Office Samsung C&T Corporation Representative Office Samsung Ingenieria Venezuela Fax: 60-3-2161-1972 Tel: 33-1-4921-7501 Tel: 233-21-771-551 (Engineering & Construction), Tokyo Venezuela Co., Ltd. Cheil South Africa Samsung and Ganda Pte. Tel: 81-3-6234-2184 Tel: 27-11-549-1500 Fax: 233-21-771-551 Indonesia Tel: 58-412-024-6308 Tianjin Office Tokyo Office Cheil Italy Ltd.–PT Gandaerah Hendana Fax: 81-3-6234-2183 Tel. 62-21-527-8182 Tel: 86-22-2840-8639 Tel: 81-3-3586-7571 Tel: 39-2-9218-9419 Tel: 62-761-859-774 Samsung C&T Corporation Latin America Samsung Engineering Fax: 86-22-2840-8638 Fax: 81-3-3586-7360 Johannesburg Office Samsung C&T Corporation, Cheil Spain Cheil Brazil / Latin America Samsung and Ganda Pte. Malaysia Sdn., Bhd. Regional HQ Tel: 27-11-884-8746 Kuala Lumpur Sdn., Bhd. Shenzhen Office Tel: 34-912-860-131 Ltd.–PT Inecda Kuala Lumpur Tel: 55-11-5105-5950 Fax: 27-11-884-6860 Tel: 603-2162-4735 Tel: 86-755-8203-2204 Tel: 62-761-859-774 Tel: 603-2162-0714 Fax: 603-2162-4761 Fax: 86-755-8203-2321 Cheil Netherlands Samsung C&T Corporation Fax: 603-2162-0907 Tel: 31-15-219-6193 Japan Samsung C&T (Thailand) Cheil Japan Luanda Office Samsung C&T Corporation Taiwan Office Co., Ltd. Samsung Engineering Tel: 81-3-6234-2841 Tel: 244-222-333-126 Moscow Tel: 886-2-8751-0033 Cheil Germany Tel: 66-2-264-0527 Construction (Shanghai) Fax: 244-222-333-136 Tel: 7-495-589-2658 Fax: 886-2-8751-3131 Tel: 49-6196-66-26750 Fax: 66-2-264-0530 Co., Ltd. Shanghai ENGINEERING & Middle East Dubai Office Cheil Austria Samsung C&T Corporation Tel: 86-21-5010-6886 CONSTRUCTION GROUP Samsung C&T Corporation Tel: 971-4-397-8538 Tel: 43-1-2127-385-3060 Manila Regional Office Fax: 86-21-5010-6887 Dubai Branch Fax: 971-4-397-8539 Tel: 63-2-815-2937 United States Tel: 971-2-365-3226 Cheil Poland Fax: 63-2-815-2936 Samsung E&C Texas Inc. Fax: 971-50-458-9125 Samsung Engineering India Tel: 48-22-607-4636 Private Ltd. Nodia Starex Compounding Tel: 1-512-672-3240 America, Inc. Star World Corporation Ltd. Tel: 91-120-406-0700 Samsung C&T Corporation Tel: 1-619-278-0961 CIS Tel: 63-2-815-2937 Africa Fax: 91-120-406-0750 Abu Dhabi Fax: 1-619-278-0964 Cheil Russia, CIS Regional HQ Fax: 63-2-815-2936 Samsung C&T Corporation Tel: 971-2-671-707 Tel: 7-495-797-2581 Samsung Engineering Cairo Fax: 971-50-445-0254 Stacom Mexico, S.A DE C.V Samsung C&T Corporation Kazakhstan Tel: 20-2-750-9415 Tel: 52-664-627-4947 Cheil Ukraine Ho Chi Minh Office L.L.P. Almaty Fax 20-2-2750-9410 Samsung C&T Corporation Fax: 52-664-627-4947x9 Tel: 380-44-391-5977 Tel: 84-823-1135 (Engineering & Construction), Tel: 7-727-232-0046 Fax: 84-8-823-1138 Qatar China Samsung Engineering Hanoi Samsung Chemical (Thailand) Tel: 974-444-0155 Co., Ltd. Cheil China / China Regional HQ Samsung C&T Corporation Representative Office, Hanoi Fax: 974-582-7367 Tel: 66-2624-6700 Tel: 86-10-5769-2200 Hanoi Representative Office Tel: 84-4-3934-7992 Fax: 66-2624-6780 Tel: 84-4-946-1407 Samsung C&T Corporation Fax: 84-4-3934-7994 Cheil China, Shanghai Fax: 84-4-946-1413 Saudi Tel: 86-21-5464-4777x3000 Samsung Thai Engineering Tianjin Samsung Engineering Tel: 966-1-279-5004 Plastics Co., Ltd. Samsung Chemical Technology Co., Ltd. Cheil China, Guangzhou Fax: 966-1-279-5101 Tel: 86-22-5868-0291 VINA LLC. Bangkok Tel: 86-20-8550-0199 Fax: 86-22-5868-0299 Tel: 84-8-823-1135 Europe Tel: 66-2-264-0524 Fax: 84-61-355-1831 Samsung C&T Corporation Fax: 66-2-264-0526 Cheil Hong Kong London Tel: 852-2862-6425 Samsung C&T Corporation Tel: 44-208-232-3321 Yangon Office Fax: 44-208-862-0077 Cheil Taiwan Tel: 95-9-513-878 Tel: 886-2-6603-5239 Fax: 95-9-514-718

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