www.vinculumgroup.com 1 Key Trends – A few highlights
• Online Sales across categories and across geographies have grown in the last 12 months .
✓ US saw ecommerce sales grow by 45%. ✓ China moved from 15.9% to 21% of sales coming from eCommerce. ✓ India expected to become a US$ 200B market by 2026. ✓ Most markets expect to see online revenues grow 2X to 3X in the next 4 yrs.
• Retailers and traditional brands doubling down online / Category Specific Marketplaces have demonstrated above country average growth. This reflects more Retailers going Omni Channel. Traditional brands adopting hybrid D to C Strategies and niche category specific marketplaces are doing very well.
• D to C Brands are emerging as a key segment across countries. Multiple business models are emerging to enable scale for D to C Brands. India likely to see a US$ 100Bn D to C opportunity by 2025.
• Multiple brands emerging in Beauty n Wellness, Health Supplements, Cosmetics, Fashion (Apparels, Footwear, Accessories), Food & Beverages, Electronics Source: Statista www.vinculumgroup.com 2 US eCommerce sales grew at 45% in 2020 All Numbers in USD Billions
eCommerce is contributing 21.3% of the revenues a significant jump from 15.8% pre covid.
The overall retail sales have grown from US$ 3.78T to US$ 4.04T
Sales on Amazon has contributed US$ 296B out of the US$ 861B ecommerce sales. i.e. a 31.4% growth excluding Amazon Own brands from 2019. However this is lesser than 2019 growth @ 43.8%
Top 100 Retailers in US have grown 74.1% outside Amazon. This is up from 49.6% pre covid.
This shows that web stores, Niche Marketplaces and Cross Border have all grown in US post Covid.
Source: Statista www.vinculumgroup.com 3 Projected global retail e-commerce sales in 2020, by region (in billion U.S. dollars) Global e-commerce sales forecast 2020, by region
Sales in billion U.S. dollars 0 500 1,000 1,500 2,000 2,500 3,000
Asia Pacific 2,448.33
North America 749
Western Europe 498.32
Central & Eastern Europe 92.91
Latin America 83.63
Middle East & Africa 41.56
Note(s): Worldwide; 2020 Further information regarding this statistic can be found on page 36. 5 Source(s): eMarketer; ID 311357 Overview E-commerce revenue forecast in China from 2017 to 2025, by segment (in billion U.S. dollars) E-commerce revenue in China 2017-2025, by segment
Fashion Toys, Hobby & DIY Electronics & Media Food & Personal Care Furniture & Appliances
1,800
1,600
181.9 1,400 173.5 164.8 1,200 155.5 319.3 304.7 145.3 290.1 1,000 133.3 270 244.2 224.6 221.8 215.9 219 800 110.8 214.1 94.1 147.1 205.2 406.8 600 193.1 385.2 123.9 363.6 75.8 174.3 335.3 Revenue in billionU.S. dollars 98.8 152.6 296.8 400 256.4 122.5 212.7 175.7 200 129.6 394.1 420.6 306.1 339.4 367.6 217.7 263.3 130.4 174.3 0 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): China; 2020 Further information regarding this statistic can be found on page 37. 7 Source(s): Statista; ID 890275 General overview Online shopping transaction volume in South Korea from 2009 to 2020 (in USD Billions) E-commerce sales volume South Korea 2009-2020
160
138.71 140
117.68 120
98.95 100
80.03 80
60 56.47 46.88 39.4 40 33.5
commerce commerce salesvolumeUSD in Billions 29.64 - 25.29 E 21.9 17.96 20
0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Note(s): South Korea; 2009 to 2020 Further information regarding this statistic can be found on page 33. Overview 8 Source(s): Statistics Korea; ID 280922 Most popular online shopping properties in South Korea as of March 2021, by number of unique visitors (in millions) Most popular online shopping properties South Korea 2021, by number of visitors
Number of unique visitors in millions 0 1 2 3 4 5 6 7 8
gmarket.co.kr 6.97
auction.co.kr 6.6
11st.co.kr 6
coupang.com 5.99
interpark.com 3.74
ssg.com 3.63
tmon.co.kr 3.33
danawa.com 2.61 wemakeprice.com 2.54
lotteon.com 2.3
Note(s): South Korea; March 2021; 12,000 respondents; MS Windows OS users Further information regarding this statistic can be found on page 37. 9 Source(s): Nielsen Koreanclick; ID 388368 Online shopping Gross merchandise volume (GMV) of the leading e-commerce platforms in Japan in 2019 (in USD Billions) GMV of leading e-commerce sites in Japan 2019
GMV in USD Billions 0 5 10 15 20 25 30 35 40
Rakuten Ichiba (including travel services) 37.1
Amazon.co.jp* 32.9
Yahoo Shopping 8.2
Yahoo Auction 7.9
Mercari 5.2
Zozotown 3.3
EC-Cube* 2
MakeShop 1.7
Rakuma* 1
Color Me Shop 1.4
Wowma!* 1.2
Qoo10* 1.2
Futureshop 1.1
Shopserve* 1
Base 0.41
10 Platform operators Annual gross merchandise volume (GMV) of the e-commerce market in Singapore from 2015 to 2020 with a forecast for 2025 (in billion U.S. dollars) GMV of e-commerce market in Singapore 2015-2025
9
8 8
7
6
5
4 4
3
2 Market value in billionU.S. dollars 2
1 1
0 2015 2019 2020 2025*
Note(s): Singapore; 2015 to 2020 Further information regarding this statistic can be found on page 51. 11 Source(s): Google; Temasek Holdings; Bain & Company; ID 1127943 E-commerce Top 10 e-commerce sites in Singapore as of the first quarter of 2021, by monthly traffic (in million visits) Top 10 e-commerce sites in Singapore 2021
Online traffic in million visits 0 2 4 6 8 10 12 14
Shopee 12.01
Lazada 7.3
Amazon 6.45
Qoo10 4.29
EZBuy 1.08
eBay 0.89
Zalora 0.87
Courts Singapore 0.84
Castlery 0.67
Love, Bonito 0.53
Note(s): Singapore; Q1 2021 Further information regarding this statistic can be found on page 52. 12 Source(s): SimilarWeb; iPrice Group; ID 869701 E-commerce Total e-commerce revenue in Tiger Cub economies from 2017 to 2020 with a forecast until 2025 (in billion U.S. dollars) E-commerce revenue forecast tiger cub states 2017-2025
Indonesia Malaysia Philippines Thailand Vietnam
60 56.36 53.74 50.08 50 44.93
38.19 40
30.31 30
20.34 20 13.68 Revenue in billionU.S. dollars 11.86 12.32 10.22 11.2 8.9 9.68 8.46 7.73 7.688.21 8.538.65 7.678.74 10 7.29 7.01 6.63 6.29 6.97 5.1 6.03 5.54 5.47 3.7 4.43 3.554.46 4.42 2.292.6 2.443.28 2.493.25 0.981.68 1.7 0 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Indonesia, Malaysia, Philippines, Vietnam, Thailand; May 2021 Further information regarding this statistic can be found on page 40. 13 Source(s): Statista Digital Market Outlook; ID 1117690 Overview Total number of e-commerce users in Tiger Cub states from 2017 to 2020 with a forecast until 2025 (in millions) Total number of e-commerce users in Tiger Cub states 2017-2025
Indonesia Malaysia Phlippines Thailand Vietnam
250 221.05 208.55 196.47 200 178.94
158.65
150 138.09 118.8
93.42 100 70.07 70.9 62.99 66.88 57.62 53.62 55.8 51.78 47.27 51.47 Total number Total number of usersmillions in 45.6 39.63 38.88 43.31 39.23 41.18 42.33 43.48 50 34.24 34.56 33.67 36.6 27.94 30.74 22.8223.5526.27 25.65 14.43 15.63 16.71 17.48 18.26 8.41 9.86 11.85 13.1
0 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Indonesia, Malaysia, Philippines, Vietnam, Thailand; May 2021 Further information regarding this statistic can be found on page 41. 14 Source(s): Statista Digital Market Outlook; ID 1117710 Overview Average revenue per e-commerce user n Tiger Cub states from 2017 to 2020 with a forecast until 2025 (in U.S dollars) Average revenue per user tiger cub states 2017-2025
Indonesia Malaysia Philippines Thailand Vietnam
600 530.04 494.99 500 459.59 424.36 383.84 400 340.82
283.33 300 274.22 271.86 280.31 260.62 254.9 257.69 254.96 247.18 240.75243.17 251.07 216.43219.49 200.11 200 171.18166 146.41 144.2 135.39 134.07 137.37 132.32 122.14130.36 129.92127.5 123.28 Average revenuein U.S. dollars 113.82120.71 115.61 111.71 102.07 87.23 95.83 91.19 100 60.88 72.02 41.83
0 2017 2018 2019 2020 2021 2022 2023 2024 2025
Note(s): Indonesia, Malaysia, Philippines, Vietnam, Thailand; May 2021 Further information regarding this statistic can be found on page 42. 15 Source(s): Statista Digital Market Outlook; ID 1117803 Overview Annual gross merchandise volume (GMV) of the e-commerce market in Indonesia from 2015 to 2020 with a forecast for 2025 (in billion U.S. dollars) GMV of e-commerce market in Indonesia 2015-2025
90 83 80
70
60
50
40 32 30 21 Market value in billionU.S. dollars 20
10 2 0 2015 2019 2020 2025*
Note(s): Indonesia; 2015 to 2020 Further information regarding this statistic can be found on page 43. 16 Source(s): Google; Temasek Holdings; Bain & Company; ID 1117608 Overview Monthly online retail revenue in Australia from September 2018 to December 2020 (in million Australian dollars) Monthly online retail revenue Australia September 2018-2020
3,500
3,000
2,500
2,000
Valuemillion in Australian dollars 1,500
1,000
Note(s): Australia; September 2018 to December 2020 Further information regarding this statistic can be found on page 42. 17 Source(s): Australian Bureau of Statistics; ID 1186844 Overview Forecasted e-commerce market size post COVID-19 in Saudi Arabia from 2020 to 2025 (in billion U.S. dollars) Forecasted e-commerce market size post COVID-19 Saudi Arabia 2020-2025
25
21
20 19
16
15 14 13
11
10 Market sizebillion in U.S. dollars 5
0 2020 2021 2022 2023 2024 2025
Note(s): Saudi Arabia, MENA; 2020 to 2025 Further information regarding this statistic can be found on page 36. 18 Source(s): Consultancy-me.com; Kearney; ID 1201953 Saudi Arabia market Forecasted e-commerce market size post COVID-19 in the Gulf Cooperation Council region in 2025, by country (in billion U.S. dollars) Forecasted e-commerce market size post COVID-19 GCC 2025, by country
Market size in billion U.S. dollars 0 5 10 15 20 25
Saudi Arabia 21
UAE 17
Qatar 5
Other* 7
Note(s): MENA; 2025 Further information regarding this statistic can be found on page 32. 19 Source(s): Consultancy-me.com; Kearney; ID 1201961 Overview Share of respondent usage of online shopping in Saudi Arabia in 2020, by platform Share of online shopping usage Saudi Arabia 2020, by platform
Share of respondents 0% 10% 20% 30% 40% 50% 60%
Noon.com 48%
Shein.com 32%
Jarir.com 32%
Amazon.com 30%
Jollychic.com 20%
Namshi.com 19%
Note(s): Saudi Arabia; May to July 2020; 2,720 respondents Further information regarding this statistic can be found on page 43. 20 Source(s): WARC; Choueiri Group; ID 1208652 Consumer behavior How Can You Tap into the Cross Border Opportunity: Network of Brand Distributors and Ecosystem Partners Globally
Category & Country Specific Brand Distributors Connected Ecosystem of Local Partners in each Geography
IOR Partners Digital Marketing Agencies
SOR Partners Analytics to Identify channels
Storage/ Bonded Last mile fulfilment Warehouse Options companies
Enabling Drop Ship , Consignment and B-B Models Global distribution of new sellers on Amazon marketplace worldwide in 2020, by country Amazon Marketplace share of new sellers 2020, by country
Share of new sellers 0% 2% 4% 6% 8% 10% 12% 14% 16%
Amazon.com 13.8%
Amazon.in 12.1%
Amazon.nl 8.5%
Amazon.co.uk 8.2%
Amazon.ca 7.6%
Amazon.es 7.4%
Amazon.it 7.4%
Amazon.de 7.2%
Amazon.fr 7.2%
Amazon.com.mx 5.6%
Amazon.se 4.8%
Amazon.co.jp 4.1%
Amazon.ae 1.6%
Others* 4.5%
Note(s): Worldwide; 2020 Further information regarding this statistic can be found on page 58. 25 Source(s): Marketplace Pulse; Amazon; Statista; ID 1020034 Key players Panelist for the Day
Vidya Sagar Singh General Manager & Head-Digital Services NSIC, Government of India
www.vinculumgroup.com 21