Journal of Political Marketing ISSN: 1537-7857 (Print) 1537-7865 (Online) Journal homepage: http://www.tandfonline.com/loi/wplm20 Political Marketing in Post-Conflict Elections: The Case of Iraq Adam Harmes To cite this article: Adam Harmes (2016): Political Marketing in Post-Conflict Elections: The Case of Iraq, Journal of Political Marketing, DOI: 10.1080/15377857.2016.1193834 To link to this article: http://dx.doi.org/10.1080/15377857.2016.1193834 Accepted author version posted online: 03 Jun 2016. Published online: 03 Jun 2016. Submit your article to this journal Article views: 13 View related articles View Crossmark data Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wplm20 Download by: [University of Western Ontario] Date: 24 June 2016, At: 07:21 Political Marketing in Post-conflict Elections: The Case of Iraq Adam Harmes Address correspondence to Adam Harmes, Associate Professor, Department of Political Science, University of Western Ontario, 4155 Social Sciences Building, London, ON N6A 5C2, Canada. 416-346-4770. E-mail:
[email protected] Abstract This article examines political marketing in post-conflict elections through an illustrative case study of post-Saddam Iraq. It does so through articles and media reports as well as interviews and participant-observation research conducted in Iraq during the 2014 national and provincial elections. The article argues that, despite having a number of the comparative and ethnic conflict country characteristics that work against a market oriented approach, Iraqi political parties have become increasingly professionalized and, to a lesser extent, willing to change their product in response to market research.