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BUSINESS NEWS Companies in the News U.K. confectionery sales as reported by Nestlé and Mars Archway . 8 Two confectionery companies in the are seen as growing total sales and provide Barry Callebaut Group . 14 Biscomerica . 20 United Kingdom have released their customers with the reassurance of buying Blommer Chocolate . 20 annual reviews of the market. a tried and tested brand. Cadbury . 7 Nestlé Nestlé Rowntree’s managing director Favorite Brands . 22 Nestlé Rowntree has published its David Thomson said the excitement Fritz Company . 24 generated by product development and Grupo Corvi . 22 annual review with a endorsement of Hershey Foods . 8, 9, 15, 24 the new lines, special editions and competition between the three play- Huhtamaki . 15 innovation which it said had boosted ers — Nestlé, Mars and Cadbury — in Just Born . 24 the sector in 1997. the market this year is good news. Keebler . 8 According to its report — Sweet Facts Thomson noted, “It’s a very healthy La Corona . 22 type of competition that can only spell Lincoln Snacks . 16 ’97 — the value of the United King- Lotte . 15 dom’s confectionery market increased good news for our trade customers aim- Mars . 6 by 3 percent this year to £5.2 billion, ing to grow their businesses and also for Nabisco . 8, 16 meaning that more is spent on confec- consumers seeking new and exciting Nestlé Rowntree . 7 tionery than on newspapers, magazines products on the confectionery shelves. Newbridge . 22 “Innovation and competition are the Palmer Candy Co. 24 and tea put together. Pepperidge Farms . 8 The summary of trends and statistics twin themes which seem to dominate the Planters . 16 contained within Sweet Facts shows first decade of the new millennium.” Reily’s Candy, Inc. 27 countlines are the largest sector of the Mars Tootsie Roll Industries . 14 Mars Confectionery has also published its Warner-Lambert . 24 chocolate market accounting for 37 per- Wm. Wrigley, Jr. Co. 12, 14 cent of sales. It also reveals that confec- annual review of the confectionery market tionery, tobaccoist and newsagent in the U.K. The Sweet Counter 1997/8 outlets (s) see a greater proportion highlights emerging trends and gives a of sales for sugar confectionery than breakdown of the biggest selling products grocers. Top selling boxed chocolates in in each category in U.K. s. s are listed as Roses, Milk Tray and According to The Sweet Counter Quality Street. report, sugar brands accounted for 30 Maverick, launched in October, is percent of sales, with the chocolate sec- Nestlé Rowntree’s new hope and a brand tor worth £3.6 billion, more than the which it believes will stand the test of total savory snacks market. time along with new versions of estab- The top ten products accounting for lished favorites such as Peanut Lion and 26 percent of all confectionery sales and Smarties Secrets. the top 50 have a 60 per- On the issue of limited Top 10 “eat now” cent share of the market. editions, Sweet Facts reiter- products Mars research findings ates Nestlé’s belief that they also reveal that in s 70 bring positive excitement 1. Mars single percent of all confec- and value to the market, 2. Kit Kat 4 finger tionery is bought on with customers preferring a 3. Snickers single impulse. Of these, 37 per- flow of limited editions 4. Fuse single cent of customers have rather than a few available 5. Twix twin already decided to buy permanently. 6. Maltesers confectionery but have But special editions—lines 7. Bounty Milk not decided on the prod- which are different to the 8. Mars Kingsize uct, while 33 percent have standard product rolled out no intention of buying 9. Aero Peppermint single for longer than a limited edi- confectionery until they tion or even permanently — 10. Twirl are in the shop. The Manufacturing Confectioner • March 1998 7.