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​ nline O ​ ​ tudents ​ S Canada & Panel Audience: All ICEF, Germany ICEF, Recruit ​ CAPS-I, Canada Education Sector Audience: Agents Audience: Agents Audience: Agents Audience: Agents Seminar Room 5 Audience: Providers Education Marketing To ​ To Canada, ICEF, Germany Canada, ICEF, ISM Insurance Inc., USA Study North BC, Canada How Bonnie McKie, Executive Director, Best Practice for Digital Marketing - Carolyn Bercu, Manager of International Jacqueline Yamada & Susan Simpson, Center, Rutgers Preparatory School, USA Center, The Canada Course for Education Agents The Canada Course for Education Ross Holmes, Director - Online Products, Executive Director, CAPS-I, Bonnie McKie, Executive Director, Kevin Merges, Executive Director of Global and Promotion, Languages Canada, Canada Programs: Growth, Change and Sustainability Quality and Investment in Canada‘s Language Director, Business Development Sarah Mines, Director, Promotion and Marketing, Languages Canada, Collaborative Branding: A Regional Approach to Regional A Collaborative Branding: Education Programs & Director of the Innovation The New Face of International Secondary School Manager, International Marketing Carolyn Bercu, Manager, Principal, NNW Communications, Cailey Murphy, Canada: Best Destination for High School Students Associate Director, Associate Director, Executive Director, USA USA USA Professional Relations Director, Professional Relations Director, School, USA Audience: All Audience: All Audience: All Audience: All CGACC, USA Executive Director & President, Executive Director, AIRC, USA Executive Director, Audience: Agents Audience: Agents Designation, USA English USA, USA Study Group, USA Study Group, USA Seminar Room 4 International Recruiting: International Recruitment Summit Preparatory School, USA Updates on the US J1 Program A Focus on Secondary Schools A Platinum Sponsor Presentation: Benefits for International Students - Higher Education North America, International Initiatives, NACAC, USA Digital Marketing: The Key to Diversity in Digital Marketing: Mike Finnell, Cheryl Delk-Le Good, Joe Monastero, Global Head of Marketing Program Analyst, US State Program Kevin Crowley, Dean of Admission, The Newman Admission, Dean of Patricia Lynch, Institutional Responsibility When Working With Institutional Responsibility When Working EnglishUSA: Together We Are IEPs in the USA We Together EnglishUSA: Department, Office of Private Sector Exchange Office of Private Sector Exchange Designation, Agents - Update on the NACAC Code of Ethics Head of School, The Newman School, Head of School, Harry Lynch, Zepur Solakian, Director of Certification, AIRC, USA AIRC, USA Director of Certification, Jennifer Wright, US Community Colleges & Agents - Exploring the US Community Colleges & Lindsay Mathers Addington, Director, US State Department, Karen S. Hawkins, Director, Barbara Cunningham,

Managing Consultant, Managing Director, Sindibad Managing Director, , Audience: All Audience: All Manager MENA Region, Director of Partnerships, Coffee Break ICEF, Germany ICEF, ICEF, Germany ICEF, Marketing Director, ICEF, Germany ICEF, Marketing Director, Education Agents Audience: Agents Study Group, USA Study Group, USA Seminar Room 3 Manager, Wanderlust International Wanderlust Manager, Audience: Providers Audience: Providers Audience: Providers Audience: Providers #youarewelcomehere: #youarewelcomehere: , Room: Seminar Room 5 Manager, ICEF, Germany ICEF, Manager, Language Centre, Market Snapshot: Ukraine Holidays Co., Saudi Arabia Holidays Co., Saudi Director, Business Development USA, Director, World Education Services, USA Education Services, USA World - Higher Education North America, How International Students Perceive Ian Wright, An Ongoing Social Media Movement Nabil Najd, Chika Stella Eboh, Updates on Ghana, Nigeria, and Uganda Mediatrix Educational Services Ltd, Nigeria Joe Monastero, Global Head of Marketing Region - Updates on Saudi Arabia & Tunisia Arabia & Region - Updates on Saudi The Future of Student Recruitment in Africa - The Future of Student Recruitment in Director, Alekom-Tour, Ukraine Alekom-Tour, Mariya Lunyak, Director, Senior Agent Relations Stephanie Zimmermann, Senior The Future of Student Recruitment in the MENA The Future of Student Recruitment in the MENA ICEF Agent Barometer - North America Findings Agent Barometer - North ICEF Ian Cann, Faten Jemni Ayman Abdelhafez Ayman Developing an Effective Digital Marketing Strategy Developing an Effective Laurie Robinson,

Director, Director, CEO and Director, Germany Director - ICEF Media, ICEF, Director - ICEF Media, ICEF, Director - Agent Relations, Director - Audience: All Audience: All - for Providers West, Canada West, ICEF, Germany ICEF, ICEF, Germany ICEF, VP Academic, University Canada VP in Volatile Times in Volatile Audience: Agents Seminar Room 2 Audience: Providers Audience: Providers Audience: Providers Brittany Goodman, MBA in Canada: Options MBA Polina Slepukhina, Guidelight Education, Canada Barton Carlyle, United Kingdom Platinum Sponsor Presentation: Pamela Barrett, Organising for Recruitment Diversity Business Development Manager USA, Tiffany Egler, Tiffany Online: The Power of Relationship Marketing Online: ICEF Agent Services: The US Agent Training Navigating International Student Recruitment Florian Schäfer, Building Stronger Education Brands with Video! How to Maximise your ICEF Workshop Experience How to Maximise your ICEF Workshop Course and the ICEF Agency Recognition Program Course and the ICEF Brock Dykeman, ICEF Miami Workshop • Seminars • December 11, 2017 • Seminars December 11, ICEF Miami Workshop

Founder and Chairman, Strategy Vice President International Vice - for Agents Intead, USA Intead, USA Director - Agent Relations, Director - Audience: All Audience: All Head of Global Ambassadors, Head of Global and Institutions ICEF, Germany ICEF, ICEF, Germany ICEF, Managing Director International Audience: Agents Audience: Agents Seminar Room 1 IMG Academy, USA IMG Academy, Audience: Providers Audience: Providers Benjamin Waxman, CEO, Academic Assembly, Inc., USA Inc., USA Assembly, Academic at Jacksonville University, USA at Jacksonville University, Platinum Sponsor Presentation: The Rise of Sports and Education Partnerships, Bisk Education, USA Partnerships, Bisk Education, USA MacGregor, Graduate Teresa Director, , Academic Assembly, Inc., Australia, Academic Assembly, USA Tiffany Egler, Tiffany Resource to Enhance Agent Effectiveness Resource to Enhance Mitch Leventhal, Clynton Hunt, Nathan M. Bisk Center for Professional Studies Nathan M. Bisk Center for Professional Studies Gretchen Dobson, Online Education: New Opportunities for Agents Online Education: New Opportunities for Rick Angelicola, Alumni & Graduate Services, Managing Director The Alumni Advantage: Leveraging this Powerful Alumni The Strengthen Your International Student Recruitment Your Strengthen How to Maximise your ICEF Workshop Experience How to Maximise your ICEF Workshop Stop Dreading Data: Wielding the Power of Data to Vice President, Sales & Marketing, Vice Mike Henniger, How Technology is Shaping International Education Technology How ------5:00 5:30 2:45 3:30 2:00 2:45 5:30 6:15 4:15 5:00 6:15 7:00 3:30 4:15 1:00 10:30

Page 1 of 21 Seminar Room 1 2:00 - 2:45 2:45 - 3:30

How to Maximise your ICEF Workshop The Alumni Advantage: Experience - for Agents Leveraging This Powerful Resource to Enhance Agent Effectiveness Tiffany Egler Mitch Leventhal & Gretchen Dobson Audience: Agents Audience: All ►Session description This session will provide you with a step by step guideline ►Session description on how to make the most out of your participation in ICEF The power of personal referral goes a long way. International Workshops in general and the ICEF Miami Workshop in students want to know (and deserve to know) what it’s really like particular. The session will cover the following topics: to attend the universities on their lists. Alumni are an integral resource to the recruitment agenda but new research confirms • Preparation prior to the workshop universities have not identified nor resourced alumni relations • Workshop parameters and how to maximise your time as a strategic priority. This seminar will review the latest findings from an American survey and recommend key steps for agents during the event to building a mutually beneficial relationship with alumni, at • Post-workshop follow-up and contracts home and abroad. • How to maximise your working relationship with providers ►Speaker

►Speaker Mitch Leventhal Founder and Chairman, Tiffany Egler Academic Assembly Inc., Director - Agent Relations, USA ICEF, Germany Dr. Mitch Leventhal has had a distinguished career in academic administration, non-profit and non-governmental organizations, and in private sector start-up companies. Dr. Leventhal is a tenured full professor specializing in educational leadership, entrepreneurship and international education management at the Tiffany Egler is a leading professional in the field of agent University at Albany. He is based in New York. relations and workshop procedures. As Director of the Agents Department at ICEF, her knowledge and dedication has been As a higher education administrator, Leventhal held the most senior crucial to the development of ICEF workshops and agent position in the U.S., as Vice Chancellor for Global Affairs at the State University of New York (SUNY) system, where he was responsible for recruitment. the global activities of all 64 colleges and universities that comprise During her tenure of over 15 years at ICEF, Tiffany has the system. He is also the Co-founder and past President of the overseen the successful organisation of most of ICEF’s agent American International Recruitment Council (AIRC). In the private workshops and today, manages an international team which sector, Dr. Leventhal has been a serial entrepreneur, most recently continues to develop and to increase efforts to ensure the founding Academic Assembly. recruitment of professional study abroad agents worldwide. Gretchen Dobson Vice President International Alumni & Graduate Services, Managing Director Australia, Academic Assembly Inc., USA

With over 24 years of experience in higher education and constituent relations, Dr. Gretchen Dobson and her team at Academic Assembly, Inc. lead institutions, governments and member-based organizations towards sustainable international alumni engagement strategies and solutions. In November 2016 she launched the first Global Alumni Relations e-Course. She is based in Australia. Dobson also provides professional coaching to agents, international alumni, admissions, and academic officers new to global engagement practices. She is the author of several books on Alumni Relations and serves as Board Chair of United Planet, a network of leaders and volunteers fostering cross-cultural understanding. Page 2 of 21 Seminar Room 1 3:30 - 4:15 4:15 - 5:00

Platinum Sponsor Presentation: The Rise of Online Education: New Opportunities for Sports and Education Agents and Institutions Rick Angelicola Clynton Hunt & Dr. Teresa MacGregor

Audience: Agents Audience: All

►Session description ►Session description Sport, the world’s universal language, has been a foundational In many parts of the world, the demand for Higher Education already centerpiece of every culture for thousands of years. The dream outstrips the supply. By 2020 as many as 150 million students in of becoming the next Messi, Sharapova, Federer, or Ronaldo alone may find themselves unable to enroll in a domestic program. For has captured the hearts and minds of almost every young those who can find a place, there remains a concern that domestic athlete – and we at IMG Academy get to see that lived out programs lack international quality. This is a growing problem common to many markets. Some students will look to foreign university every day. Only the top 1% of the athletes in the world make it campuses as a solution, but for many this will not be an option. to the highest level – what does that mean for the other 99%? Online education is already being embraced by large numbers of This session will be taking a deeper look into the US college students in countries such as the U.S., where research has validated recruitment process, athletic scholarships, the life of the as a highly effective learning mode. As U.S. universities increasingly student-athlete, and what this means for the international look to promote their online degree and certificate programs to education agent today. international students, opportunities arise for agents to diversify their services in order to provide options for domestic students interested in a high quality education and internationally recognized credentials. The opportunity to offer services to a much larger domestic student population, in addition to international student placement services, ►Speaker represents an exciting new business opportunity. Rick Angelicola Head of Global Ambassadors, ►Speakers IMG Academy, USA Clynton Hunt Managing Director International Partnerships, Bisk Education, USA

Clynton Hunt is Managing Director International Rick is a former collegiate and professional athlete, with a Partnerships for Bisk Education, working with universities such as blend of professional experience in international education, Michigan State University, Jacksonville University, and Florida Institute of corporate talent acquisition, and business development. As Technology. Clynton has spent over 20 years in education. He has worked Head of the Global Ambassador program, Rick oversees the with governments and organizations in educational technology across all development of global markets by working with diverse network continents, working for companies like Houghton Mifflin Harcourt, and with of agencies, brand ambassadors, and key organizations. companies such as Pearson and McGraw-Hill. In higher education his roles have included media accessibility solutions with a range of U.S. universities, “My passions – people, culture, education, and sports. My and language training and assessment programs in the and vision – using these gifts as means to invest in others and China. Clynton is an MBA graduate from the University of Surrey, UK. create growth both domestically and internationally.” Dr. Teresa MacGregor Graduate Director, Nathan M. Bisk Center for Professional Studies at Jacksonville University, USA

Dr. Teresa MacGregor is the Graduate Director of the Nathan M. Bisk Center for Professional Studies at Jacksonville University and the program director of the Master of Science in Nursing program for the Keigwin School of Nursing. She maintains responsibility for the development and operations of campus, cohort, and online graduate programming from multiple disciplines including nursing, health informatics, and business. She has overseen the development of numerous graduate and certificate programs, as well as the establishment of the sport management online program, and three online graduate business programs. Dr. MacGregor received her Bachelor’s degree in nursing from Jacksonville University and her Master’s and PhD from the University of Florida.

Page 3 of 21 Seminar Room 1 5:30 - 6:15 6:15 - 7:00

Stop Dreading Data: Wielding the Power How Technology is Shaping International of Data to Strengthen Your International Education Student Recruitment Strategy Mike Henniger Benjamin Waxman Audience: Providers Audience: Providers ►Session description ►Session description It was not that long ago that communication in International It’s a simple truth that you can’t manage what you can’t Education departments was accomplished by fax, Rolodexes, measure. There’s already too much doubt and uncertainty out and licking of stamps. How things have changed! To be there. This session will illuminate which data is most useful to competitive today it seems we need to walk a tightrope between your international recruiting efforts. embracing new technologies and maintaining traditional ways In the world of international recruiting, there is an abundance of communicating, marketing, and delivering education. This of valuable data at your fingertips that you may not even session will examine the digital catalysts in international realize you have access to. By monitoring key data points on education as well as look at current research on what most a consistent basis, you can chart your future with confidence. interests and engages students. This session will show you how to use data to:

• Inform your recruitment strategy ►Speaker • Evaluate relative ROI Mike Henniger • Focus your recruitment budget on high value activities Vice President, Sales & Marketing, • Tailor your messaging ICEF, Germany

►Speaker Mike Henniger is the VP Marketing and Sales for ICEF and has Benjamin Waxman previously held senior positions in the language, vocational and CEO, post-secondary sectors. Intead, USA Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panellist at international education conferences.

Mike specializes in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximise Ben Waxman is CEO of International Education Advantage, international student recruitment. LLC. He has 25+ years of experience helping academic institutions improve their brand awareness, domestically and internationally, using traditional and digital marketing. Ben has guided a number of institutions through the process of selecting and implementing CRM and marketing automation platforms to ensure efficient lead management and improve conversion rates. Ben’s experience spans global marketing, recruitment strategy, and system development for schools and universities.

Page 4 of 21 Seminar Room 2 2:00 - 2:45 2:45 - 3:30

How to Maximize your ICEF Workshop ICEF Agent Services: The US Agent Training Experience - for Providers Course and the ICEF Agency Recognition Program Brittany Goodman Tiffany Egler Audience: Providers Audience: All ►Session description This session will provide you with a step by step guideline ►Session description on how to make the most out of your participation in ICEF This session will provide you with an introduction to ICEF’s agent Workshops in general and the ICEF Miami Workshop in training courses, in particular the US Agent Training Course, as well particular. The session will cover the following topics: as ICEF’s agency recognition program: The US Agent Training Course (USATC) is designed for international • Preparation prior to the workshop education agents working with American schools, universities, and • Workshop parameters and how to maximise your time colleges to recruit international students, and is aimed at increasing during the event agents’ knowledge and standards of practice in their work with both • Post-workshop follow-up and agent contracts institutions and students. • How to maximise your working relationship with agents The ICEF Agent Status (IAS) is recognised as an indicator of agent quality, showing that an agent has been successfully vetted for, and participated in, ICEF Workshops. The IAS is renewed through ►Speaker ongoing quality assurance screening and reference checks. Brittany Goodman Educators and service providers are welcome to join the session. Business Development Manager USA, ICEF, Germany ►Speaker Tiffany Egler Director - Agent Relations, ICEF, Germany Brittany Goodman serves as a Business Development Manager for ICEF USA’s team, working with new and existing customers in effectively using agents to maximize international student recruitment. Tiffany Egler is a leading professional in the field of agent Having worked in the higher education space for the past relations and workshop procedures. As Director of the Agents decade, Brittany brings a practiced expertise in international Department at ICEF, her knowledge and dedication has been recruitment, case development, implementation for an crucial to the development of ICEF workshops and agent admission cycle and strategic client support. recruitment. She previously held a position at Cappex, a resource for students to conduct collegiate research, where she specialized During her tenure of over 15 years at ICEF, Tiffany has in marketing for the traditional undergraduate recruitment of overseen the successful organisation of most of ICEF’s agent students for schools in the USA and seven other countries. workshops and today, manages an international team which There, she worked to consult clients on their international continues to develop and to increase efforts to ensure the strategies to increase enrollments. recruitment of professional study abroad agents worldwide.

Page 5 of 21 Seminar Room 2 3:30 - 4:15 4:15 - 5:00

Platinum Sponsor Presentation: Navigating International MBA in Canada: Options Student Recruitment Online: The Power of Relationship Marketing Brock Dykeman Polina Slepukhina Audience: Agents Audience: Providers ►Session description This presentation provides an overview of the MBA programs in ►Session description Canada and how to determine good matches for your students. While Millennials are getting older and slowly turning into Advantages and disadvantages of doing the MBA in Canada will parents, generation Z is growing into a new “breed” of be reviewed. students. Overwhelmed with media and technology, the new generation is all about authenticity and truth. To win the game of online student recruitment, we need to really know our audience, listen to them more carefully and deliver our ►Speaker message through the rapidly changing media platforms Brock Dykeman of their choice. This session will examine the relationship- Vice President Academic, focused digital marketing techniques as well as look at current University Canada West, research on the differences of new generation of students. Canada

►Speaker Polina Slepukhina Brock Dykeman has been Vice President Academic at University Director, Canada West since September 2016. Previously he had a Guidelight Education, career in state post-secondary institutions. He started his Canada university career at Thompson Rivers University where he taught accounting; was BBA Program Coordinator, International Liaison for the School of Business and Economics and Interim Dean of the School of Business and Economics. At Vancouver Island University he was MBA Program Director and Interim Dean of An opportunistic spot of recruitment while studying abroad in the Faculty of Management and of the Faculty of International led Polina Slepukhina on a path to setting up Education. His career has been dedicated to bringing quality her own company in Canada, providing a technology-driven business education to underserved populations with a strong bridge between schools, agencies and students. GuideLight emphasis on international education. Brock has taught in China Education is a marketing and recruitment consulting agency and has travelled on university business to many countries. He for the new generation, that uses digital landscape to connect, has managed international partnership programs in China, India develop relationships and recruit international students from and the UK. Western and Eastern Europe.

Page 6 of 21 Seminar Room 2 5:30 - 6:15 6:15 - 7:00

Building Stronger Education Brands with Video! Organising for Recruitment Diversity in Volatile Times Florian Schäfer Pamela Barrett Audience: All Audience: Providers

►Session description ►Session description “If you are not using video already, you are already behind” Gary Increasing dependence on fewer markets driven by demographic Blake and sometimes budgetary realities is a key issue for many In the digital world we are bombarded with thousands of messages institutions. Responding to the need for diversity in our every day. And so, it becomes increasingly difficult to grab a international student population to build a sustainable recruitment prospective student’s attention. Video creates a scintillating and marketing program requires a more creative, expensive and opportunity to break through the clutter. potentially riskier approach to our work than previously. Growing financial demands, increased competition for the best students In this seminar you will learn why video should be the key element in key markets, substantially increased volatility in global student of your digital marketing campaign! We will walk you through the mobility, and a more complex pattern of student decision-making common mistakes to avoid and teach you how to ensure your brand behaviours means that as international educators we need to will be recognised globally through video. make balanced decisions based on a comprehensive evidence base and robust risk management to navigate what has become a tougher market for everyone. But sometimes internal politics, ►Speaker financial imperatives or the demands of our leadership translate as a goal just to recruit as many international students as possible. Florian Schäfer How can you best organise your international recruitment strategy Director - ICEF Media, to ensure you achieve broader goals? How can you deliver a ICEF, strategy for diversity? Germany This seminar will consider these challenges and focus on how to build recruitment programs focusssing on strong market understanding and an effective management of internal resources. Based on close-up consulting experiences with many of the most

active institutions and organizations in international education Florian has more than 10 years of experience as a director and today, we will discuss the practices which can support change and filmmaker in the education industry. He has brought to life 100+ enhance international student recruitment. We’ll identify those video marketing projects for educational clients in 30+ countries areas that can make a real difference and share the key learning around the globe (in 8 different languages). points that can help you achieve your goals. Since September 2016 Florian is the Director of ICEF Media, which ►Speaker offers video production solutions for the international education industry. Pamela Barrett CEO and Director, Florian speaks German, English and Spanish. He has a Master’s Barton Carlyle, degree in audio-visual communications from the University of the United Kingdom Arts, Berlin. Pamela is an experienced management consultant: she has more than 25 years’ experience in global education in education organisations and institutions worldwide; in senior positions in the UK, USA, and South East Asia. Over the past 9 years, Pamela has delivered training and consulting projects in the UK, North America, Australia and Europe through her company, Barton Carlyle. An Associate with KPMG, one of the global “Big Four” audit and advisory firms, Pamela operates as a global education expert providing insight for KPMG clients in the UK, Ireland and Australia. Previously Education Attaché in Washington DC for the British Council, Pamela worked in and the USA to represent the bilateral relationship in education. A renowned speaker on international education, Pamela presents regularly at NAFSA, CBIE, NAGAP, WIEC and ICEF events worldwide. Pamela has published articles on international student recruitment and marketing, retention and the student experience and specializes in global student mobility, risk, market research and strategy creation. Pamela and the Barton Carlyle team deliver the ICEF Achieve consulting service through a collaboration with ICEF. Page 7 of 21 Seminar Room 3 2:00 - 2:45 2:45 - 3:30

How International Students Perceive Market Snapshot: Ukraine Education Agents Mariya Lunyak Ian Wright Audience: Providers Audience: All ►Session description ►Session description This session will cover: Given the prevalent use of agents by a significant proportion • Ukraine: overview of the country and educational system of U.S.-bound international applicants from around the • Statistics: how many students from Ukraine go to study world, this session will provide survey-based insights into the abroad and what countries they choose complexities of the global agent market as experienced by • Main reasons and goals for Ukrainian students desiring students themselves. The session will provide research-based to study abroad insights from a recent WES survey of 5,880 international • What are the most popular programs they choose? students representing five regions and over 50 countries, and • What are the key factors in choosing a study abroad present findings on: program? • What changes are occurring in Ukraine and the effects • The prevalence of agent use among students and the on this market different types of agents used • Potential growth markets in Ukraine and how you can • How students interact with agents: fee structure, services cooperate used, satisfaction levels, challenges, and more • What are the most efficient ways of marketing your • Regional variations in agent use and type (South & products in Ukraine Central Asia, East Asia, Europe, Sub-Saharan Africa & Latin America & )

►Speakers ►Speaker Ian Wright Mariya Lunyak Director of Partnerships, Director, World Education Services, ALEKOM-TOUR, USA Ukraine

Ian Wright is Director of Partnerships at World Education Services, Inc. (WES), a non-profit international education Mariya Lunyak is the owner of Alekom-Tour and Alekom organization founded in 1974. Ian is an experienced Education Abroad (est.2002). She is certified by English UK, administrator who served as Director of International IALC, an ICEF Partner Agency and authored the University Admissions at LIU Post for over 3 years, where he was also a Pathway Program for Ukrainian students. Mariya is also DSO, and previously as Director of the Academic Counseling the founder of FLT Forum in Ukraine (Foreign Languages Center. Ian earned a master’s degree in education from Teachers Forum) under the patronage of the Ministry of Hunter College and a bachelor’s degree in industrial and labor Education of Ukraine. relations from Cornell University. Since joining WES in 2013, She holds an MA in teaching from Zhytomyr State University. Ian has worked with institutions to meet their internationalization priorities through custom research and consulting.

Page 8 of 21 Seminar Room 3 3:30 - 4:15

The Future of Student Recruitment in the MENA Region - Updates on Saudi Arabia & Tunisia

Ayman Abdelhafez, Faten Jemni & Nabil Faten Jemni Najd Manager, Wanderlust International Language Centre, Audience: Providers Tunisia

Faten Jemni has established Wanderlust International ►Session description Language Center inspired by Marco Polo and Ibn Battouta The Middle East and North Africa are important source regions in October 2004 and the company received its accreditation for international students. This session will aim to provide you from the Ministry of Education and Training in 2005. The with an overview and general information on the region’s most efforts of the latter have been devoted to providing a wide important markets including the following details: range of education and study abroad services. As more and • General background more people in Tunisia recognize the importance of learning - Geopolitical an additional language and having an international degree - Size of market Faten Jemni has been working hard with the Wanderlust - Education system team to provide the most quality service for the Tunisian New • Current status of the study abroad market Generation to keep up with the best education available in - Number of students studying abroad the world. Before becoming the manager of Wanderlust - Course and destination preferences International Language Center, Faten Jemni has studied - Average length a student spends abroad English Civilization and Literature at the Faculty of 9 Avril in - Student expectations Tunis. Faten Jemni has the ambition of promoting exchange programs and help Tunisian students to connect with the • Future potential & market trends social, cultural and higher education systems of other countries. ►Speakers ►Chair Ayman Abdelhafez Managing Director, Nabil Najd Sindibad Holidays Co., Manager MENA Region, Saudi Arabia ICEF, Germany

Ayman is the founder and managing director of Sindibad Education Consultancy; a leading and well-established study Nabil joined ICEF in 2011 as an Agent Relations and Business abroad agency in Saudi Arabia since 2009. In 2012, SEC Development Manager for the Middle Eastern and North merged with its sister foundation Sindibad Travel & Tourism African markets and since 2014 holds the position of Manager to form Sindibad Holidays Co. with offices covering all parts MENA Region, ICEF . of the country. Sindibad is recruiting students for studying in Nabil has developed a wide range of contacts within the more than 18 countries. USA is #1 destination having strong industry and contributed towards broadening ICEF’s access business relationships with many US institutions. Ayman to the region by focusing on introducing quality agents to our is certified by the British Council, PIER Australia, a Canada workshops around the world. In addition, Nabil is responsible Course Graduate, an US Course Graduate, and an Education for assisting and advising educational institutions new to New Zealand Trained Agent. working with education agents and/or new to ICEF Workshops and helping clients to select the most appropriate ICEF services to increase their international student enrolments. Nabil graduated with a Master’s degree in Automation Technology from the Technical University Berlin, Germany in 2010. He speaks English and German as well as his native language Arabic.

Page 9 of 21 Seminar Room 3 4:15 - 5:00

#youarewelcomehere: An Ongoing Social Media Movement Joe Monastero

Audience: Agents

►Session description The 2016 election, and its result, set the on a course of international turmoil. As the world continues to watch closely this geopolitical drama unfold, the #youarewelcomehere campaign continues to be a critical tool for universities and recruitment agents to reassure international students of the safety and open atmosphere on U.S. college campuses. Started in 2016 by Study Group and their U.S. network of university partners and continually promoted by Temple University and NAFSA, participation in the #youarewelcomehere campaign today includes more than 200 universities and 50 higher education organizations. It’s simple and clear message conveys an important reassurance to international students. Now 1 year old, the #youarewelcome here campaign continues to be critical to international student recruitment. Come learn about phase II of the campaign, and plans to expand its reach globally.

►Speaker Joe Monastero Global Head of Marketing - Higher Education North America, Study Group, USA

Joe Monastero is the Global Head of Marketing for Study Group’s Higher Education North America division. After a robust career in the hospitality industry, Joe has spent the last 7 years in higher education. From roles in business development and recruitment for Kendall College in Chicago to international brand strategy and strategic planning for the hospitality university portfolio of Laureate Education, Joe joined Study Group in 2016 as the North American Higher Education division’s Global Head of Marketing, responsible for overseeing the collaboration with 15 university partners, the curation of their brand, and positioning of these universities for success in the international student recruitment space. With a Bachelor’s in Marketing and International Business from Loyola University Chicago and an Executive Master’s in Business Administration in Global Leadership from Walden University, Joe combines his strong commitment to customer service attained during his first career with a passion for marketing and brand development to lead his team and provide each of their partner universities unparalleled service and results.

Page 10 of 21 Seminar Room 3 5:30 - 6:15

The Future of Student Recruitment in Africa ►Chair - Updates on Ghana, Nigeria, and Uganda Chika Stella Eboh & Stephanie Stephanie Zimmermann Zimmermann Senior Agent Relations Manager, ICEF, Germany Audience: Providers

►Session description Stephanie joined ICEF in 2006 through an internship program Africa has become an increasingly important continent for while completing her Master’s degree in Germany. In 2007 she international student recruitment and is home to a number of accepted a full time role as a Project Manager in ICEF’s Agents significant emerging markets. Department and has since May 2011 held the position of Senior This session will provide you with an overview of countries Agent Relationship Manager. within this region: Nigeria and the SADC region. Stephanie’s role includes connecting multinational student The following topics will be covered: recruitment agents with international educators at ICEF events. • Background information: geopolitical, size of market, In addition, she is responsible for building and managing a wide education system range of agent relationships and advising agents as to which • Current Status of the Study Abroad Market: ICEF Workshops will provide them with educator contacts to fit - Number of students studying abroad their student profiles and demand. - Course and destination preferences - Average length a student spends abroad - Student expectations • Future potential & market trends

►Speaker

Chika Stella Eboh Managing Consultant, Mediatrix Educational Services Ltd, Nigeria

Chika holds a Bachelor of Science Degree in Accounting and a Postgraduate Diploma in Theology majoring in Counseling. She is a trained Education Consultant/Agent and certified by ICEF and other international bodies and has been in the business of recruiting students for overseas studies for twelve years. Chika is the Managing Consultant/CEO of Mediatrix Educational Services Ltd based in Lagos, Nigeria. She is also a pioneer member, trustee and secretary of the Association of Agents for Overseas Studies Recruitment of Nigeria (AAFOSRON) due to be launched in the early part of 2018.

Page 11 of 21 Seminar Room 3 6:15 - 7:00

ICEF Agent Barometer - North America Findings Ian Cann

Audience: All

►Session description The ICEF Agent Barometer is an annual survey of over 1000 ICEF-screened agents from more than 100 countries. This seminar will present the latest results from the 2017 Barometer, with a particular focus on those results most relevant to US and Canadian educators. This includes a year-on-year comparison of the attractiveness of international study destinations per education sector, as perceived by agents recruiting for a range of study programmes. We will also share: • Where agents plan to send students in 2018 • What agents’ concerns are for the year ahead • What agents see as the most effective marketing strategies for educators • What institutions need to provide in terms of support for the agents they work with • The results provided will help educators to build their reputation and relationships with agents, and assist in developing strategies to market themselves and their destinations more effectively to agents worldwide.

►Speaker Ian Cann Director, Business Development USA, ICEF, Germany

In 2009, ICEF was pleased to announce Ian’s appointment as Business Development Manager for the USA, serving new customers in a rapidly growing market. Ian strives to assist those educators who are new to ICEF Workshops, and those who are new to the agent process as a whole. Previously, Ian was involved in international education as a sales and operations representative for BMI Media (Salão do Estudante/Expo Estudiante) based in Salvador, . He gained a wealth of experience in the global student recruitment industry, and especially the Latin American international student market. Prior to this, Ian was based in London, working for IPC Media (Time Inc.) on some of the most popular magazines and websites in Britain. Ian gained a Bachelor of Arts with Honours in Philosophy from the University of Leeds in the UK in 2005. He speaks English, Dutch, Portuguese, and some rusty French and Spanish. He currently divides his time between London and Barcelona, with frequent visits to the USA.

Page 12 of 21 Seminar Room 4 2:00 - 2:45

International Recruiting: A Focus on Mike Finnell Secondary Schools Executive Director, AIRC, Jennifer Wright, Mike Finnell, Harry Lynch, USA Patricia Lynch & Barbara Cunningham

Audience: All Mike Finnell became the Executive Director of AIRC in December of 2015. Previously he was the President and ►Session description CEO of Youth For Understanding USA. He has nearly thirty years of experience in the international education and cultural This seminar will provide the perspective of a private U.S. exchange field and has also worked at Meridian International secondary school and a professional membership organization Center, Global Ties U.S., NAFSA and the Alliance for on adopting an international recruitment strategy, including International Educational and Cultural Exchange. building agency partnerships. The audience is invited to ask He holds a B.A. in Anthropology from the University of Kansas questions and contribute to the discussion. Questions to be and a M.A. in International Affairs from the University of considered include: Pennsylvania. • Are there specific concerns of secondary schools in recruiting with agencies? • What are the established quality standards of best Harry Lynch practice? Are there standards unique to secondary Head of School, schools? The Newman School, USA • What are best practices for agencies in approaching U.S. institutions for both agencies and institutions seeking partnerships? Harry Lynch has served as Headmaster of the Newman • What are other effective tools to build a recruitment School since 1985. He holds his MBA from Northeastern strategy? University. In addition to participating in numerous ICEF • What are resources that can help my organization? events, Mr. Lynch has led Newman through accreditation processes with New Association of Schools and Colleges and International Baccalaureate. ►Speakers Patricia Lynch Jennifer Wright Dean of Admission, Director of Certification, The Newman School, AIRC, USA USA

Patricia Lynch has served as Newman School’s Director Jennifer Wright (MA – International Affairs), directs the of Admissions since 2007. Mrs. Lynch earned her Ph.D. certification program for the American International from University of Massachusetts Amherst. Mrs. Lynch is Recruitment Council - the recruitment industry qualification experienced with both domestic and international markets, standard organization in the US. AIRC‘s rigorous certification and has participated in numerous ICEF events. She has process for agencies is the quality mark for best practice in worked with education agents throughout the world, and is third party recruitment in the US. knowledgeable about F1 visa requirements. Her experience includes directorship of university study abroad programs and international programs offices at institutions Barbara Cunningham including The George Washington University, The Cleveland Professional Relations Director, Institute of Art and Cleveland State University. Summit Preparatory School, USA

Dr. Barbara Cunningham holds a Master’s Degree in Guidance and Counselor from Northwest Missouri State and a Doctoral Degree in Educational Leadership at the University of Montana. She has been a guidance counselor, teacher, principal, parent educator, and parent. Currently, Barb is the Director of Professional Relations at Summit Prep School, a therapeutic college prep boarding school, in Kalispell, MT.

Page 13 of 21 Seminar Room 4 2:45 - 3:30 3:30 - 4:15

Platinum Sponsor Presentation: EnglishUSA: Digital Marketing: The Key to Diversity in Together We Are IEPs in the USA International Recruitment Cheryl Delk-Le Good

Joe Monastero Audience: All

Audience: Agents ►Session description

►Session description Since its founding in 1986, EnglishUSA – the American Association of Intensive English Programs – has become the A 2016 LinkedIn survey showed that international students largest and most influential organization of programs in the have an average of 3 schools on their shortlist. 66% of those United States. Our mission is to provide support, standards students generated their shortlist prior to speaking with a and advocacy for our members – and for non-members as counselor, and 91% enroll in a school from their shortlist. well. This presentation will outline: key issues, trends and Based on that data it is vital to have your digital marketing challenges facing the organization and the IEP community; aligned to your diversity goals. Digital marketing strategies the services we provide for our members; and our vision to and tactics will be presented from three perspectives: a be the recognized voice of IEPs in the USA. The executive university, an independent agent, and a global pathway director will provide a report of recent activities and highlight provider. Actual campaign data and cases will be presented the value of EnglishUSA programs for members, potential to identify strategies that can be implemented immediately to members, and agents. support your international recruitment goals. Attendees will leave with strategies and tactics for international digital marketing focused on branding, creating interest, ►Speaker and driving student leads. Cases supporting the strategies will be presented along with the data from the campaigns to Cheryl Delk-Le Good help attendees identify which strategies are right for them. Executive Director, Presenting this data through the lens of an independent agent, EnglishUSA, university, and global pathway company will give a broad USA spectrum of perspectives that offer insight into how different campaigns are created and how the results are perceived.

Cheryl Delk-Le Good is the Executive Director of EnglishUSA. ►Speaker She has been an active member in the field for more than 20 Joe Monastero years. She served as President of EnglishUSA in 2011-12 Global Head of Marketing - and on the UCIEP Board from 2006-2011. She was the IEP Higher Education North America, Network Leader for the International Enrollment Management Study Group, Knowledge Community for NAFSA and also completed a term USA as Commissioner/Treasurer for the Commission on English Language Program Accreditation. Prior to joining EnglishUSA, she worked in the Intensive Joe Monastero is the Global Head of Marketing for Study English Program at State University for 15 years Group’s Higher Education North America division. After a as director/faculty. She earned MA degrees in French and robust career in the hospitality industry, Joe has spent the TESOL at Michigan State University. last 7 years in higher education. From roles in business development and recruitment for Kendall College in Chicago to international brand strategy and strategic planning for the hospitality university portfolio of Laureate Education, Joe joined Study Group in 2016 as the North American Higher Education division’s Global Head of Marketing, responsible for overseeing the collaboration with 15 university partners, the curation of their brand, and positioning of these universities for success in the international student recruitment space. With a Bachelor’s in Marketing and International Business from Loyola University Chicago and an Executive Master’s in Business Administration in Global Leadership from Walden University, Joe combines his strong commitment to customer service attained during his first career with a passion for marketing and brand development to lead his team and provide each of their partner universities unparalleled service and results.

Page 14 of 21 Seminar Room 4 4:15 - 5:00 5:30 - 6:15

US Community Colleges & Agents - Exploring Updates on the US J1 Program the Benefits for International Students Karen S. Hawkins & Kevin Crowley Zepur Solakian Audience: All Audience: Agents ►Session description ►Session description Members of the U.S. Department of State’s Office of Private Sector There are many benefits for students to start at community colleges Exchange Designation will provide an overview of the J-1 visa and – tuition savings, transfer to great universities that students do not the Exchange Visitor Program. The session will include statistics on have access to as first time freshmen, and a flexible and user friendly the fifteen categories of exchange, participant eligibility requirements education that supports student success in the US education system. that sponsors and third parties should be aware of, and regulatory requirements for the successful administration of an exchange This session will be great for agents who want to increase their student program. base, community colleges who want to understand agents’ views, and for both to work together in forming best solutions.

►Speakers Karen S. Hawkins Director, ►Speaker Office of Private Sector Exchange Designation, US Department of State, Zepur Solakian USA Executive Director & President, CGACC, Karen Hawkins has been with the Department of State and the USA Exchange Visitor Program for twenty-five years. Karen has worked as a program analyst under the Office of Designation for the secondary Zepur Solakian is the Co-Founder of CGACC, an organization school student, teacher, research scholar, trainee and intern dedicated to elevate, differentiate and communicate the value of categories and served as the Division Chief of the Private Sector Community Colleges globally through workshops, websites, social Programs Division for three years. She spent three years as a Policy media, fairs, conferences programing and 2+2. Prior to CGACC she Analyst and a Senior Compliance Office within the Office of Exchange developed and implemented international initiatives for AACC. She Coordination and Compliance. In 2014, Karen became Director for has worked with NGOs and organizations in Turkey, India, Pakistan, the Office of Private Sector Exchange Designation. She has extensive , China, Taiwan, Brazil, Peru and the Middle East to establish an knowledge on program management, the regulatory process, form American based education for underprivileged children. Has organized development, and SEVIS administration. and presented many events internationally with speakers such as Denis Waitely, Steven Covey Group, Tom Peters and Deepak Chopra. She was the special consultant for educational projects for Johnson & Johnson Europe and Middle East, Sony International, Pepsi International, DDB, Kevin Crowley Khaleej Times and Hurriyet Newspaper (Turkey). Program Analyst, Office of Private Sector Exchange Designation, US Department of State, USA

Kevin Crowley is the Program Analyst with the Office of Designation (ECA/EC/D) for the intern category of the J-1 Exchange Visitor Program. Kevin started his career with the U.S. Department of State in 2007 and, prior to joining the Bureau of Educational and Cultural Affairs almost two years ago, Mr. Crowley worked with the Bureau of Consular Affairs’ directorate of Passport Services in varying capacities: he adjudicated and authorized the issuance of tens of thousands of travel documents; he inspected and verified regulatory compliance of hundreds of passport application acceptance facilities; and he worked toward the modernization of the consular systems used domestically and abroad. Kevin originally hails from Syracuse, NY and possesses a passion for international travel, nature hikes, literature, and good food.

Page 15 of 21 Seminar Room 4 6:15 - 7:00

Institutional Responsibility When Working With Agents - Update on the NACAC Code of Ethics Lindsay Mathers Addington

Audience: All

►Session description As of their national conference this September, the members of the National Association for College Admission Counseling (NACAC) voted in a new statement of principles of good practice, a code of ethics by which all members must abide. The Code of Ethics and Professional Practices has a dedicated section outlining institutional responsibility when working with commissioned agents for international student recruitment, which aims to ensure that relationships are completely transparent to students and families and conducted with integrity and accountability. This session will explore the new requirements and how institutions can ensure compliance.

►Speaker Lindsay Mathers Addington Associate Director, International Initiatives, National Association for College Admission Counseling (NACAC), USA

Lindsay Addington is the Associate Director of International Initiatives at the National Association for College Admission Counseling. She develops programs for and research around the counseling, recruitment, enrollment, and support of students looking to study in another country. Prior to NACAC, Lindsay worked at the American Council on Education’s Center for Internationalization and Global Engagement and at the George Washington University’s (GW) Office of Undergraduate Admissions. She holds a Bachelor’s degree in Communication from the University of Delaware and a Master’s degree and Doctorate in Higher Education Administration from GW.

Page 16 of 21 Seminar Room 5 10:30 - 1:00

Developing an Effective Digital Marketing Strategy Laurie Robinson

Audience: Providers

►Session description Developing and implementing a digital marketing strategy for your institution can be a confusing and overwhelming endeavor. We all know simply having a website and being active on social media isn’t enough. Even if you currently have a strategy in place, are you confident it’s effective? ICEF is here to eliminate the guess work and ensure you leave the conference with a customized digital marketing plan you can begin implementing as soon as you arrive back to your school. How do you know where you are going if you don’t know where you are? We will walk you through a self-assessment process to clearly define where you should devote your energies and resources. You will then be able to customize a plan based on your specific resources and pain points.

►Speaker Laurie Robinson Marketing Director, ICEF, Germany

Laurie is a marketing and communications professional with 19 years of experience working in the education sector. Her specialties include everything digital from conducting digital marketing assessments, creating digital marketing strategies and leading teams of designers, writers, social media gurus, administrators and developers in the implementation of these strategies. Laurie has taught best practices in web user experience, accessibility and intercultural and international communication.

Page 17 of 21 Seminar Room 5 2:00 - 2:45 2:45 - 3:30

Canada: Best Destination for High School Quality and Investment in Canada‘s Students Language Education Sector Bonnie McKie Carolyn Bercu

Audience: Agents Audience: Agents

►Session description ►Session description Canadian public schools enrol almost 40,000 international Discover why partnering with Languages Canada member students each year. The opportunity to be immersed in English, programs can be crucial to protecting your investment and French or have a bilingual experience while living and learning reputation as an agent. Languages Canada is recognized makes Canada a unique destination. This presentation will for the high quality education standards and for the student explain why agents continue to rank Canada the ‘best destination protection that its members embrace and provide to students for high school students’ in the ICEF Agent Barometer year after from around the world. The new regulatory landscape in year. Agents will also learn about the CAPS-I resources available Canada offers new opportunities and also pitfalls that agents to support their marketing and counselling staff/activities. need to understand and that will be presented during this The Canadian Association of Public Schools - International session. Also covered will be the new School Portal for is a national non-profit association of 133 public school agents and their clients. This Language Program Finder is an districts offering education from the primary grades through to excellent tool for finding the perfect program for clients. high school graduation.

►Speaker Carolyn Bercu ►Speaker Manager of International Promotion and Bonnie McKie Marketing, Executive Director, Languages Canada, Canadian Association of Public Schools – Canada International (CAPS-I), Canada Carolyn recently joined Languages Canada, bringing with her, 20 years of experience in international education, both Bonnie has provided leadership for the Canadian Association private and public sector, as well as previous experience with of Public Schools – International (CAPS-I) as the Executive Immigration Canada and the Immigration Refugee Board Director since its incorporation as a non-profit association Canada. in 2008. Bonnie completed her undergraduate studies in After many years with University of Toronto’s English Language Business Administration and Criminology at Simon Fraser program, she went on to become the Director of the award- University. Throughout her career in international education, winning University Pathway program for the International Bonnie developed and managed the International Education Language Academy of Canada (ILAC). She was instrumental Department for Surrey Schools in BC. She also served on the in negotiating pathway agreements to more than 40 public Executive Committee of IPSEA (International Public School universities and colleges across Canada. Education Association of BC) as Vice-President and currently plays an active role in the Canadian Consortium for International Fluent in Spanish and Portuguese, Carolyn has spent much Education. Bonnie currently resides in Calgary, Alberta. of her career in Latin America and Brazil, supporting agents with their efforts to recruit students to Canada. Carolyn did her Bachelor of Arts in Anthropology and Spanish at The University of Toronto and Trent University.

Page 18 of 21 Seminar Room 5 3:30 - 4:15

The Canada Course for Education Agents Carolyn Bercu Bonnie McKie, Carolyn Bercu & Sarah Mines Manager of International Promotion and Marketing, Audience: Agents Languages Canada, Canada ►Session description Learn about updates to the Canada Course for Education Agents, Carolyn recently joined Languages Canada, bringing with an online course designed for education agents advising families her, 20 years of experience in international education, both about study opportunities in Canada. The Canada Course, originally produced by Foreign Affairs and International Trade, private and public sector, as well as previous experience with Canada in collaboration with ICEF and the Canadian Consortium Immigration Canada and the Immigration Refugee Board for International Education (CCIE), is now administered by ICEF Canada. on behalf of Languages Canada and the Canadian Association After many years with University of Toronto’s English Language of Public Schools International (CAPS-I), with the support of the program, she went on to become the Director of the award- CCIE. The Canada Course supports professional development winning University Pathway program for the International for agents specializing in Canada as a study destination. It Language Academy of Canada (ILAC). She was instrumental provides high quality, current, and comprehensive information in negotiating pathway agreements to more than 40 public about Canada as a study destination. It enables agents to universities and colleges across Canada. study via self-paced modules on topics such as the overall study environment in Canada; the different regions of Canada; Fluent in Spanish and Portuguese, Carolyn has spent much Canadian education options and levels of study; resources for of her career in Latin America and Brazil, supporting agents students wanting to know about visas and immigration rules in with their efforts to recruit students to Canada. Carolyn did her Canada; as well as how to prepare students coming to Canada. Bachelor of Arts in Anthropology and Spanish at The University of Toronto and Trent University.

►Speakers Bonnie McKie Executive Director, Sarah Mines CAPS-I, Director, Business Development Canada, Canada ICEF, Germany

Bonnie has provided leadership for the Canadian Association Sarah Mines is a leading authority on international education of Public Schools – International (CAPS-I) as the Executive trends in Canada, with over 15 years’ experience in marketing Director since its incorporation as a non-profit association and partnership building. In 2015, Sarah was promoted in 2008. Bonnie completed her undergraduate studies in to Director of Sales for ICEF Canada, where she has been Business Administration and Criminology at Simon Fraser working since 2011. University. Throughout her career in international education, Bonnie developed and managed the International Education As part of her mandate, Sarah works closely with key industry Department for Surrey Schools in BC. She also served on the partners and educational institutions to help them achieve Executive Committee of IPSEA (International Public School their internationalization goals and put Canada on the map. Education Association of BC) as Vice-President and currently Prior to her role at ICEF, Sarah was the Marketing Manager plays an active role in the Canadian Consortium for International for BCCIE, where she was involved in advancing British Education. Bonnie currently resides in Calgary, Alberta. Columbia’s international education interests in key markets.

Page 19 of 21 Seminar Room 5 4:15 - 5:00 5:30 - 6:15

Collaborative Branding: A Regional Best Practice for Digital Marketing - Approach to Education Marketing How ​T​o ​Recruit ​S​tudents ​O​nline Cailey Murphy Ross Holmes

Audience: Providers Audience: Providers

►Session description ►Session description In today’s connected world students are looking for a well There are more ways than ever to reach students online, and it rounded education experience that is rooted in a high quality is easier than ever to get it wrong. This 45 minutes presentation education but also offering a robust and varied student looks at the​ common traits of “Millennials”, and their expectations experience outside of the classroom. In a fast paced and when visiting your site (spoiler: they’re the same expectations competitive global environment, institutions are looking to that we all have). You will receive practical tips to help your harness their collective power through destination inspired website meet these expectations, as well as learning about marketing. More and more institutions are approaching their effective ways to get prospective students on to your site. At the regional counterparts for collaborative, not competitive, joint end there will be a brief outline of CourseFinders, a review site marketing opportunities. Cailey Murphy will explore this for language schools, and CoursePricer, a price-quote tool for growing approach to education marketing and some of the schools and agents. advantages and disadvantages of collaboration in the global marketplace.

►Speaker ►Speaker Ross Holmes Cailey Murphy Director - Online Products, Principal, NNW Communications, ICEF, Study North BC, Germany Canada

Ross started his career in international education in 2007 Cailey Murphy is a communications and government relations organising student fairs across Brazil and Latin America. After professional with more than a decade of progressive experience 5 years he returned to his native UK where he helped brands in strategic communications and public affairs. As the Principal such as HSBC, British Airways and Harrods develop strategies and Founder of NNW Communications, Cailey leads the firm’s to reach international students studying in the UK. He joined project management and business development, working with ICEF in 2013 where he has managed the development of various not-for-profit, private and public sector clients. Cailey Coursefinders.com and brought on board new services such as works on numerous public relations projects in post-secondary CoursePricer, V​irtual ​R​eality​ and A​ugmented ​R​eality​. education, resource development and issues management. Prior to starting NNW Communications, Cailey was the Managing Director, Western Canada, for a public affairs firm based in Toronto, where she led the development and implementation of StudyNorthBC.ca. Previously, Cailey has held a number of senior communications and stakeholder outreach positions with the Mining Association of British Columbia, the BC Hotel Association, the Government of Canada and the BC provincial government. She has a Master’s Degree in Political Science from Queen’s University and a Bachelor’s degree from Simon Fraser University.

Page 20 of 21 Seminar Room 5 6:15 - 7:00

The New Face of International Secondary School Programs: Jacqueline Yamada Growth, Change and Sustainability Adjunct Consultant, ISM Insurance, Inc., Kevin Merges, Jacqueline Yamada, Susan USA Simpson & Panel

Audience: Agents Jacqui has worked in the education field for 25 years. As the Director of International Programs and the Principal ►Session description Designated School Official (PDSO) at the Rocky Hill School, RI, she has worked with the School and Exchange Visitor A panel discussion including representatives from peer Information System (SEVIS) in keeping her school in strict schools will review best practices of running a successful compliance with U. S. Homeland Security and the Department and sustainable International Student Program; including: of State. family and student engagement, work with consultants, innumerable residential life options and the inculcation of both Before being charged with building an international program at the international student and the family. Rocky Hill to encompass 43 students and 16% of the overall school population, she taught English as a Second Language As the international landscape changes, so must the operations (ESL) and coordinated the homestay program. Moving into of schools. As such, Homeland Security/Student Exchange the field of institutional advancement, Jacqui is taking on Visitor Program (SEVP) compliance will be an important topic the challenge of bringing the international families into the of discussion as significant changes have occurred. How peer philanthropic arena. schools are inculcating, adapting to and responding creatively to these many changes will make for lively discussion of the ever changing landscape of international programs. The panel will include participants from the following schools:

• Fryeburg Academy • The Winchendon School • Gulliver Schools ►Speakers Kevin Merges Executive Director of Global Education ►Chair Programs & Director of the Innovation Susan Simpson Center, Remote Field Representative, Rutgers Preparatory School, ISM Insurance, Inc., USA USA

Dr. Kevin Merges is the Executive Director of Global Education Programs and the Director of the Innovation Center at Rutgers Susan assists private schools with their employee benefits Preparatory School. He serves as the K-12 Representative for and student programs for the East Coast with a concentration NAFSA Region X (New Jersey & New York), which includes in the Greater Washington D.C. area and New England. over 440 secondary schools issuing I-20s, and as the Treasurer of Study NJ, a consortium of educational institutions organized Joining ISM in 1992 as the first remote Field Representative, to facilitate international student awareness of educational Susan was instrumental in building our field sales marketing options in New Jersey. insurance team. Her client base now exceeds 400 schools. Susan has facilitated strategic market alliances with our international student programs with the recent international student health endorsement of our international student health by MISBO (Mid-South Business Officer Group) as well as a series of international student health risk presentations in various cities on the East Coast. Her broad base of knowledge within the independent school market and its changing landscape has allowed her to share these themes and strategies in various arenas.

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