Index
1. Outline ------1 2. Background to the organization of this fair ------4 3. Event evaluation ------6 4. Result of the visitor survey ------7 5. Exhibitions ------15 6. Official opening ceremony ------26 7. International conference and workshop ------29 8. Welcome dinner ------33 9. Organizer’s stage ------34 10. Organizer’s exhibition ------37 11. Appearance of installation ------46 12. Other activities ------48 13. Member of GPAC, preparatory committee, and exhibitors ------53 1.Outline
Official fair name Eco-products International Fair 2004
Theme Living in harmony with the environment Towards sustainable production & consumption
Date/ 2nd --- 4th September, 2004 Exhibition hours Exhibition hours : 11.00am --- 7.00pm (Thursday --- Saturday) Open to trade and public visitors (admission free)
Venue Mid-Valley Exhibition Centre, Kuala Lumpur, Malaysia
Organizers Asian Productivity Organization (APO) 1-2-10, Hirakawacho, Chiyoda-ku, Tokyo 102-0093, Japan
Federation of Malaysian Manufactures (FMM) Wisma FMM, No.3, Persiaran Dagang PJU 9 Bandar Sri Damansara, 52200 Kuala Lumpur, Malaysia
National Productivity Corporation (NPC) P.O.Box 64, Jalan Sultan 46904 Petaling Jaya, Selangor, Malaysia
Supporting Ministry of International Trade & Industry, Malaysia organizations Ministry of Natural Resources & Environment, Malaysia Ministry of Agriculture & Agro-Based Industry, Malaysia Ministry of Housing & Local Government, Malaysia Ministry of Economy, Trade & Industry, Japan Delegation of the European Commission in Malaysia Japan External Trade Organization (JETRO) Embassy of Japan, Kuala Lumpur Japan – Malaysia Economic Association (JAMECA) Malaysia – Japan Economic Association (MAJECA) The Japanese Chamber Trade & Industry Malaysia (JACTIM) Business Council for Sustainable Development in Malaysia (BCSDM) Green Purchasing Network, Japan Green Purchasing Network, Malaysia National Productivity Organizations in 19 countries
1 1.Outline
Objectives To create greater awareness among the business community and the public of the importance of protecting the environment and in fostering an environment- friendly society. To showcase the various eco-friendly (“green”) products and services that are available to consumers and industries. To encourage industries to produce ecologically friendly products. To provide opportunities for business matchmaking and networking in the eco- products business.
Exhibitors 76 exhibitors (35 from Malaysia, 37 from Japan)
Visitors Approximately 12,000
2 1.Outline
Schedule
Exhibition Organizer’s Stage Main Stage Conference MVEC Hall 2 and 3 MVEC Hall 2 MVEC Atrium Cititel MV Mega Mall
Day 1 : September 2, 2004 / Thursday 9:00 Official opening ceremony 11:00 11:00
13:00 14:00 14:00 Exhibition Activities International Product and conference on presentation games green supply chain by exhibitors 18:00 18:00 18:15 19:00 19:45 Welcome dinner 22:30 9:00 Day 2 : September 3, 2004 / Friday
Workshop 11:00 on green procurement
13:00 14:00 14:00 Activities Exhibition Product and presentation games by exhibitors 18:00 18:15 19:00 Day 3 : September 4, 2004 / Saturday
11:00
14:00 14:00 Exhibition Product Activities presentation and by exhibitors games 18:00 18:15 19:00
3 2. Background to the organization of this fair
(1) “Green Productivity (GP)” – Previous activities and developments
Increasing interest in the environment, and the necessity of efforts to combat the environmental problems that arose on a mass global scale at the beginning of the 1990s, resulted in the model for “sustainable development” proposed at the Rio Global Environment Summit held in 1992. Based on this, the APO embarked on the creation of an “environmental protection special enterprise” in 1994 with the use of contributions from the Japanese government, and put forward a new concept of “Green Productivity (GP),” which combined environmental protection and the improvement of productivity with the aim of achieving sustainable development within a social economy.
Since then, the following activities were carried out and ties with other environment related organizations were expanded. (1) 1996: The “Green Productivity World Conference” was held in the Philippines. Having adopted the “Manila Declaration,” the APO called upon its affiliate countries and their corporations to participate in the GP endeavor. (2) 1997: A mutual collaboration memorandum was signed together with the United Nations Environment Programme (UNEP) Paris Office and ever since, a co-hosted event has been held every year. (3) The APO began collaborative enterprises with the Canadian International Development Agency (CIDA) in the year 1999, with the United States Environmental Protection Agency in the year 2000, and with the Singaporean Regional Institute of Environmental Technology (RIET) in the year 2002. (4) In year 2002, the APO officially participated in the U.N.-sponsored “Sustainable Development World Summit” (Environmental Development Summit) held in Johannesburg in South Africa, and announced their “Green Productivity” accomplishments.
Then, in August of 2003, the APO inaugurated the “Green Productivity” Advisory Committee. This committee was established with the aim of further developing the GP enterprise with the cooperation of Japanese corporations, which possess the world’s highest level of environmental technology. By extensively disseminating the world’s most advanced environmental management technology, produced by Japanese corporations, through the APO network and the GP enterprise, as well as through associated and subsidiary companies of Japanese corporations located in other Asian countries, the APO expects to achieve sustainable development in the Asian and Pacific regions, which will also lead to the reinforcement of the international competitive power of Japanese and local companies. Approximately 40 leading Japanese firms responsible for environmental management are participating in the Advisory Committee.
4 2. Background to the organization of this fair
(2) Green Purchasing and its Promotion
One of the “Green Productivity” Advisory Committee’s targets is to change the links of the Asian supply chain into green companies. This consists of Asian governments and corporations promoting the use of environmentally friendly products and also reforming their business practices. As a result of consumers and producers both focusing on environmentally conscious products and services, consideration for the environment is expected to increase at various levels of manufacturing, distribution and consumption.
With the aim of enlightening the Japanese public about such environmentally conscious products and services, as well as pushing forward the development of such business in Japan, an “Eco-Products” exhibition has been held in December every year at Tokyo Big Site since 1999. The exhibition has marked increasing success every year and in 2003, achieved approximately 120,000 visitors in three days. The visitors comprised a wide array of people, ranging from environment-related organizations to housewives and students, including elementary school children, as well as business personnel directly involved with environmentally conscious products and services.
It is important to enlighten the consumers of Asian countries other than Japan about the significance of green purchasing and simultaneously provide such countries with opportunities for matchmaking and discovery of business partners within the eco-business field, and furthermore, strive to strengthen the globalization and international competitiveness of green purchasing in Asia Pacific region. The “Eco-Products International Exhibition” is expected to fulfill such hopes.
5 3. Event evaluation
Event Evaluation
The Eco-Products International Exhibition 2004 was held as the first environmentally conscious products and services sample fair in Southeast Asia. 76 corporations and organizations participated from six different countries, centered around Japan and Malaysia, and the exhibition achieved approximately 12,000 visitors in three days.
Other than exhibits, diverse programs, such as ceremonies, seminars and quiz rallies, were deployed at the venue, targeted toward business visitors and the general public.
The exhibits were displayed in the exhibition hall under the following eight categories. (1) Cars (2) Energy (3) Eco Materials (4) Recycling Industry (5) Home and Office (6) Food and Health (7) Education, Research & Consultancy (8) Others
The contents of the exhibition conveyed the potential of environmentally conscious products and services over a wide range of fields, commencing with fuel-cell vehicles, which marked their debut into Malaysia, to more familiar products, such as materials, home electric appliances, and foods. Simultaneously, the event provided a variety of interesting topics, which offered information and promoted understanding about various environmental issues.
Malaysia’s Minister of International Trade and Industry, Dato' Seri Rafidah Aziz, carried out a keynote lecture at the opening ceremony and remained to tour the exhibition. In addition, Minister Rafidah left a comment on the message board at the entrance of the exhibition hall.
6 4. Result of the visitor survey
(1) Number of visitors
Total number of visitors: approximately 12,000 people
An average of approximately 1,000 business visitors entered each day and this average showed no significant change over the three days. Regarding the general public, since the venue was located on the corner of a large-scale commercial complex in an urban area, the number of visitors increased greatly on Saturday, the third day.
Graph showing number of visitors
Day 1 Day 2 Day 3 Total % Trade visitors 852 941 1055 2848 24.8 Public visitors 1061 1403 3529 5993 52.1 Non-registered visitors 574 703 1375 2652 23.1 Total 2487 3047 5959 11493 100.0
(2) Trends and inclinations of visitors from the business world
a. Nationality Practically all visitors were Malaysian. Nationality Total in 3 days Australian 4 Indonesian 7 Irish 4 Japanese 32 Korean 6 Malaysian 2779 Singaporean 16 Total 2848
7 4. Result of the visitor survey
b. Position Those in the management or administration positions, such as managers, board members, and general managers dominated, comprising 45% of the visitors.
No. Job titles Total in 3 days %
1 Owner/CEO/Managing Director 223 8 2 Manager 387 14 3 Executive 397 14 4 Consultant 267 9 5 Government Official 285 10 6 Student 270 9 7 Other 481 17 8 Did Not Answer 538 19
Total 2848 100
Owner/CEO/Managing Director 600 Manager 500 Executive 400 Consultant 300 Government Official 200 Student 100 Other 0 Did Not Answer
8 4. Result of the visitor survey
c.Age Ranged between 20 and 40 years old, however half of the visitors were relatively young.
No. Age Group Total in 3 days %
1 Under 20 102 3.6 2 21 - 30 716 25.1 3 31 - 40 785 27.6 4 41 - 50 468 16.4 5 Over 50 362 12.7 6 Did Not Answer 415 14.6
Total 2848 100
800 Under 20 600 21-30 31-40 400 41-50 Over 50 200 Did Not Answer
0
9 4. Result of the visitor survey
d. Business Government and manufacturing industry related visitors comprised the majority of visitors.
No. Business Total in 3 days %
1 Government 672 23.6 2 Manufacturing 523 18.4 3 Banking & Finance 162 5.7 4 Agriculture 171 6.0 5 Education 152 5.3 6 Marketing 83 2.9 7 Service Industry 40 1.4 8 ICT/Telecommunication 65 2.3 9 Other 459 16.1 10 Did Not Answer 521 18.3
Total 2848 100
Government 700 Manufacturing 600 Banking & Finance 500 Agriculture
400 Education
300 Marketing
200 Service Industry
100 ICT/Telecommunication
Other 0 Did Not Answer
10 4. Result of the visitor survey
e. Purpose of visit
While most participants gave their purpose as the accumulation of information, many gave the impression of actively searching for business opportunities and suppliers.
No. Purpose of visit Total in 3 days %
1 Gather information 655 23.0 2 Establish Contacts 374 13.1 3 Meet/Visit Supplier 430 15.1 4 Sourcing New Products 420 14.7 5 Seek Rep/Agent/Distribitor 262 9.2 6 Evaluate the show for future participation 207 7.3 7 Other 152 5.3 8 Did Not Answer 348 12.2
Total 2848 100
Gather information 700 Etablish Contacts 600 Meet/Visit Supplier 500
400 Sourcing New Products
300 Seek Rep/Agent/Distribitor
200 Evaluate the show for future participation
100 Other 0 Did Not Answer
11 4. Result of the visitor survey
f. How Visitors Learnt About the Event
Many of the visitors learnt about the event from DM, posters and newspaper advertisements.
No. Media / Method Total in 3 days %
1 Invitation/Direct Mail 435 15.3 2 Newspaper Advertisement 340 11.9 3 Colleagues/Associates 221 7.8 4 Internet 142 5.0 5 Poster 452 15.9 6 Other 745 26.2 7 Did Not Answer 513 18.0
Total 2848 100
800 Invitation/Direct Mail 700 Newspaper Advertisement 600 Colleagues/Associates 500 400 Internet 300 Poster 200 Other 100 0 Did Not Answer
12 4. Result of the visitor survey
g. Decision-Making
Many of the visitors had strong power over the selection of products and services.
No. Purchasing power Total in 3 days %
1 Decision maker 1020 35.8 2 Initial recommendation 559 19.6 3 Significant influence 375 13.2 4 Not Involved 387 13.6 5 Did Not Answer 507 17.8
Total 2848 100
Decision maker 1200
1000 Initial recommendation 800 Signficant influence 600
400 Not Involved 200
0 Did Not Answer
13 4. Result of the visitor survey
h. Willingness to revisit
Almost all visitors expressed their intention to revisit and some even showed an interest in presenting their own products.
No. Willingness to revisit Total in 3 days %
1 Visit 1488 52.2 2 Exhibit 275 9.7 3 Sponsor 112 3.9 4 No, I am not interested 475 16.7 5 Did Not Answer 498 17.5
Total 2848 100
1500 Visit
Exhibit 1000 Sponsor
500 No, I am not interested
0 Did Not Answer
14 5. Exhibitions
(1) Floor plan
15 5. Exhibitions
(2) List of Participating Companies and Outline of their Exhibits a. Car Zone (3 companies)
[Exhibit Outline] Centered around fuel-cell vehicles, which made there first appearance in Malaysia, the exhibits in this zone introduced a range auto-related subjects such as eco-cars and the environmental activities of carmakers.
[Exhibitors] DaimlerChrysler Malaysia Sdn Bhd (Germany) Honda Malaysia Sdn Bhd (Malaysia) UMW Toyota Motor Sdn Bhd (Malaysia)
16 5. Exhibitions
b. Energy Zone (5 companies)
[Exhibit Outline] With a focus on fuel-cells, this section showcased a wide range of contents that cast a spotlight on urban planning issues.
[Exhibitors] EBARA CORPORATION (Japan) KANEKA CORPORATION (Japan)、KANEKA (MALAYSIA) SDN.BHD. (Malaysia) Marubeni Corporation (Japan) Newtronics (M) Sdn Bhd (Malaysia) Pusat Tenaga Malaysia (PTM) (Malaysia)
17 5. Exhibitions
c. Eco Material Zone (10 companies)
[Exhibit Outline] Environmentally conscious material relationships were introduced mainly through panel displays.
[Exhibitors] ALTECH ARS Co., Ltd. (Japan) The Creative Production Ltd. (C-PRO) (Japan) Dragonpak Industries (M) Sdn Bhd (Malaysia) Ecomaterials Forum, The Society of Non-Traditional Technology (Japan) Gpac Technology (S) Pte Ltd (Singapore) Mitsubishi Materials Corporation (Japan) New Energy and Industrial Technology Development Organization (NEDO) (Japan) PMT Industries Sdn Bhd (Malaysia) Tackwise Innovation Sdn Bhd (Malaysia) The University of Tokyo (Japan)
18 5. Exhibitions
d. Recycling Industries Zone (4 companies)
[Exhibit Outline] The exhibits in this section featured recycling-related issues, such as recycling technologies, plants and equipment, as well as products made from recycled materials.
[Exhibitors] EPSON Precision (Johor) Sdn Bhd (Malaysia) International Environment and Engineering Co.,Ltd (Japan) Toray Industries, Inc. (Japan) YBM Co.,Ltd. (Japan)
19 5. Exhibitions
e. Food & Health Zone (8 companies)
[Exhibit Outline] Food products, materials, and ingredients, made with consideration for the health of people and the earth, such as foods produced from natural farming and foods that do not include chemical substances or environmental hormones were introduced.
[Exhibitors] Jaya Jusco Stores Bhd (Malaysia) Ajinomoto Co.,Inc. (Japan) Asahi Breweries, Ltd. (Japan) ConsoIidated Plantations Berhad (Malaysia) Department of Agriculture (DOA) (Malaysia) Ecofibre Technology Sdn Bhd (Malaysia) Higlowtec Sdn Bhd (Malaysia) Malaysian Agriculture Research and Development Institute (MARDI)(Malaysia)
20 5. Exhibitions
f. Home & Office Zone (11 companies)
[Exhibit Outline] The exhibits in this section introduced environmentally conscious appliances and personal computers, together with environmental protection measures and products for the office.
[Exhibitors] Canon Inc. (Japan) Daikin Industries Ltd. (Japan) Felcra Berhad (Malaysia) Fuji Xerox Asia Pacific Pte. Ltd. (Malaysia) Green Purchasing Network (GPN) (Japan) Hitachi, Ltd. (Japan) International Business Organization of Osaka (IBO) (Singapore) JVC Video Malaysia Sdn. Bhd (Malaysia) Matsushita Electric Industrial Co.,Ltd. (Japan) Ricoh Malaysia Sdn Bhd (Malaysia) SEIKO EPSON CORPORATION (Japan)
21 5. Exhibitions
22 5. Exhibitions
g. Education, Research and Consultancy Zone (9 companies)
[Exhibit Outline] The results of education programs and research organization activities were announced and consultation on issues such as environment-related countermeasures and activities, and receiving ISO certification was provided, as well as PR for palm oil.
[Exhibitors] Deloitte Touche Tohmatsu (Japan) Forest Research Institute of Malaysia (FRIM) (Malaysia) Malaysian Institute of Nuclear Technology (MINT) (Malaysia) Malaysian Palm Oil Promotion Council (MPOPC) (Malaysia) Malaysian Palm Oil Board (MPOB) (Malaysia) SIRIM Berhad (Malaysia) Universiti Malaya (Malaysia) Universiti Putra Malaysia (UPM) (Malaysia) Universiti Sains Malaysia (USM) (Malaysia)
23 5. Exhibitions
h. Others Zone (9 companies)
[Exhibit Outline] This zone was primarily devoted to introducing and promoting the environmental initiatives and activities of government organizations, public bodies and affiliated organizations.
[Exhibitors] Association for Industry (JEMAI) (Japan) (I) Nihon Keizai Shimbun, Inc.(II) Japan Environmental Management Business Council for Sustainable Development Malaysia (BCSDM) (Malaysia) Department of Standards Malaysia (DSM) (Malaysia) Flanders Export Promotion Agency (Government of Belgium)(Belgium) Japan External Trade Organization (JETRO) (Japan) Kuala Lumpur City Hall (DBKL) (Malaysia) Korea National Cleaner Production Center (Korea) Malaysian Timber Industry Board (MTIB) (Malaysia) Non Profit Organization Foggy Mountain Network (Japan)
24 5. Exhibitions
i. Organizers’ Zone (3 companies)
[Exhibit Outline] A message from the organizers was displayed together with information on the organizers’ own activities. Information and advice for visitors were also provided here.
[Exhibitors] Asian Productivity Organization (APO) Federation of Malaysian Manufactures (FMM) National Productivity Corporation (NPC)
25 6. Official opening ceremony
(1) Outline
Date : 2nd September 9:00 to 10:00 Venue : Mid-Valley Exhibition Centre, Atrium
Ceremony Contents:
a. Introduction ( by 3 persons) by Mr.YBhg Datuk Mustafa Mansur, President of FMM
by Mr. Tan Sri Azman Hashim, APO Director for Malaysia and Chairman of NPC
26 6. Official opening ceremony
by Mr. Takashi Tajima, Secretary General, APO
The Secretary General gave an introductory speech to the effect that “Asian and Pacific regions are becoming the center of the world’s manufacturing industry, and in order to preserve the competitiveness of the companies within these regions, it is necessary to focus on environment-conscious products and services”.
b. Keynote address (1 person)
by Ms.YB.Dato’ Seri Rafidah Aziz, Minister of International Trade and Industry
Minister Rafidah Aziz called upon Malaysian corporations to acquire certification of meeting global environmental standards in order to preserve their competitiveness in the market.
27 6. Official opening ceremony
c. Other An “Eco-Products Catalogue” was presented to Minister Rafidah by Tokyo University professor, Ryoichi Yamamoto, who is the vice president of the GP Advisory Committee.
A tape-cutting ceremony was carried out at the entrance to hall 3 of the exhibition site.
After the ceremony, Minister Rafidah remained to tour the exhibition.
28 7. International conference and workshop
(1) Outline of international conference Date : 2nd September 13:00 to 17:30 Venue : Bingtang Ballroom, level5, Cititel Hotel, Mid-Valley Mega-Mall
Ceremony Contents:
a. Introduction ( by 2 persons) by Mr.YBhg Datuk Mustafa Mansur, President of FMM by Mr. Takashi Tajima, Secretary General, APO
b. Declare opening (1名) by Mrs.Y.B. Datin Paduka Dr. Tan Yee Kew, Parliamentary Secretary, Ministry of International Trade and Industry
29 7. International conference and workshop
c. Keynote Address (1 person) : “Role of Eco-products for sustainable development” by Mr.Yoichi Morishita, Chairman of GP Advisory Committee, Japan and Chairman of Matsushita Electric Industrial Co., Ltd. The speaker discussed, using plentiful concrete examples, the importance of creating a sustainable “new abundance,” aimed toward the co-existence of the economy and environment.
d. Lectures (6 persons)
”Japanese Industrial Policy Aimed at Establishing – Compatibility between Environment and Economy” by Mr. Yoshihide Suga Parliamentary Secretary for Economy, Trade and Industry, Japan
”Green Supply Chain for Sustainable Production and Consumption:Issues and Challenges” by Dr. Klaus Toepfer, Executive Director United Nations Environment Programme
30 7. International conference and workshop
“Regeneration of Regions by Biomass Industries” by Dr. Hiroyuki Fujimura Chairman, Zero Emissions Forum Japan The United Nations University and Honorary Chairman, Ebara Corporation
“Thai Experiences in Eco-Labeling, Green Purchasing & Procurement” by Dr. Chaiyod Bunyagidj Vice President, Thailand Environmental Institute
“Green Supply Chain and Corporate Social Responsibility” by Mr. Y. Bhg. Fato’ Yusoff, Executive Director, Business Council for Sustanable Development Malaysia
“Malaysia Initiatives on Eco-Labeling” by Dr. Chen Sau Soon Programme Head, Environment and Bioprocess Technology Centre of SIRIM(formerly Standards and Industril Research Institute of Malaysia)
e. Closing address by Mr. Tan Sri Azuman Hashim APO Director for Malaysia and Chairman of NPC
(2)Outline of workshop on green procurement
Date : 3rd. September 9:00 to 13:00 4th. September 9:00 to 11:00 Venue : Matahari III, Cititel Hotel, Mid-Vally Mega Mall
Outline of day 1
Opening address
a. Opening address by APO and NPC
b. Orientation by APO
31 7. International conference and workshop
c. Lectures ( 3 persons )
“Green Procurement and Eco-products for Green Supply Chains, Competitiveness and Sustainable Development in Asia Pacific Region” by Prof. Ryoichi Yamamoto University of Tokyo, Japan
“Green Procurement in Japan” by Prof. Hideki Nakahara Chairman, Green Purchasing Network, Japan
“Green Procurement in Thailand; Challenges and Opportunities” by Dr. Chaiyod Bunyagidj Vice President, Thailand Environment Institute, Bangkok, Thailand
d. Panel discussion
“Green Procurement in APO Menber Economies” Moderator; Prof. Hideki Nakahara
Outline of day 2
a. Evaluation b. Closing address
32 8. Welcome dinner
(1)Outline
Date : 2nd September 20:00 to 22:45 Venue : Bingtang Ballroom, level5, Cititel Hotel, Mid-Valley Mega-Mall Ceremony Contents:
a. Opening address (3 persons) by Mr. Tan Sri Azman Hashim APO Director for Malaysia and Chairman, NPC by Mr. Takashi Tajima Secretary-General, APO by Mr. YB Datuk Adenan Satem Minister of Natural Resources and ENvironment
b. Atraction (2 performances) Japanese Cultural Performance”Kyogen” Malaysian Cultural Performance
33 9. Organizer’s stage
(1) Eco-Presentation from organizers
Date : 2nd to 4th. September, once for every hour, 5 to 7 times for a day Venue : Organizers’ stage, Hall 2, Mid-Valley Exhibition Centre Object: Introducing eco-products and related activities of private companies
Contents: 15 minutes presentation was seen on 70 inch screen, contented as follow a. Background to the organization of this fair b. Global environmental problems and representative eco-products c. Actual Case Examples From Each Country “product creation”: A dyeing plant in Thailand “product use”: A hospital in Singapore “finished product usage”: A recycling plant in Japan
34 9. Organizer’s stage
(2) Presentations by exhibitors
Date : 2nd to 3rd. September 14:00 to 18:30 4th. September 10:00 to 18:30 Venue : Organizers’ stage, Hall 2, Mid-Valley Exhibition Centre
35 9. Organizer’s stage
schedule
Day 1 : Sep. 2, Thursday Day 2 : Sep. 3, Friday Day 3 : Sep. 4, Stturday
11:30 “Eco-friendly compressed wood pallet” to 12:00 by GPac Technology (S) Pte Ltd.
12:15 “Organic Vegetables and fruit” to 12:45 by Department of Agriculture
Lunch break
14:00 ”Hitachi’s activities for reducing “The sickhouse syndrome and environmental impact at each of suggestion of a solution” to its production sites in Malaysia” 14:30 by Hitachi Ltd by The Creative Production Ltd
14:45 ”Daimler Chrysler’s fuel cell “Eco-products Exhibition ”Daimler Chrysler’s fuel cell technology” in Japan” technology” to by Daimler Chrysler Malaysia by Nihon Keizai Shimbun, Inc. by Daimler Chrysler Malaysia 15:15 Sdn Bhd &JEMAI Sdn Bhd
15:30 ”Hitachi’s activities for reducing “Organic merchandise of AEON “Organic merchandise of AEON environmental impact at each of group” group” to its production sites in Malaysia” 16:00 by Hitachi Ltd by Jaya Jusco Stores Berhad by Jaya Jusco Stores Berhad
16:15 “Energy savings using intelligent “Natural fibre composite and “Organic Vegetables and fruit” lighting control sensors” the environment” to by Tackwise innovations 16:45 by Newtronics(M) Sdn Bhd Sdn Bhd by Department of Agriculture
17:00 ”Hitachi’s activities for reducing “Organic merchandise of AEON “Organic merchandise of AEON environmental impact at each of group” group” to its production sites in Malaysia” 17:30 by Hitachi Ltd by Jaya Jusco Stores Berhad by Jaya Jusco Stores Berhad
17:45 “Eco-products Exhibition in Japan” to by Nihon Keizai Shimbun, Inc. 18:15 &JEMAI
36 10. Organizer’s exhibition
(1) Outline
Date : 2nd to 4th. September, 11:00 to 19:00 Venue : Organizers’ booth, Hall 2, Mid-Valley Exhibition Centre Exhibition space: 2 booths, about 3m. by 6m.
Contents:
a. Explanatory panel of global environmental problems An explanation present situation and 5 main issues, which are Water shortage Global warming Waste disposal / Recycling The depletion of resource Chemical substance
37 10. Organizer’s exhibition
Panels:
38 10. Organizer’s exhibition
39 10. Organizer’s exhibition
b. Explanatory panel of eco products and exhibits
Concept
“During production” Zero emissions
40 10. Organizer’s exhibition
“During Production” Reduction of packaging material exhibits are packages of PC printer and air purifier. ( supported by DAIKIN INDUSTRIES, LTD.)
41 10. Organizer’s exhibition
“Upon use” Energy and water saving products (Photograph were provided from Hitachi, Ltd. And NEC Corporation)
“Upon use” Low-pollution and low-emission products (Photograph were provided from Toyota Motor Corporation)
42 10. Organizer’s exhibition
“After use” Product recycling exhibits are dismantled TV set (Supported by Matsushita Electric Industrial Co., Ltd.)
43 10. Organizer’s exhibition
“Challenges for technical development” Biodegradable plastics exhibits was its process of decomposition (Supported by Matsushita Electric Industrial Co., Ltd.)
44 10. Organizer’s exhibition
“Challenges for technical development” Fuel cells exhibits was an experiment with fuel cells (Photograph were provided from Ebara Corporation)
c. Eco-wish Tree Visitors wrote their “Eco-wish” on leaf-shaped message cards and stuck them onto a computer graphic tree called the Eco-wish Tree.
45 11. Appearance of installation
（1) Entrance of venue and registration counter
46 11. Appearance of installation
(2) Message board
47 12. Other activities
(1) Eco-quiz rally
Date : 2nd to 3rd. September 14:00 to 18:00 4th. September 13:00 to 18:00 Venue : Atrium, Mid-Valley Exhibition Centre Participant : 6,500
Contents : Participants answered to each questions at six rally-point, brought completed sheet to the "goal" counter. If they have marked all the correct answers, they were awarded a gift item. Rally points
48 12. Other activities
Rally board :
49 12. Other activities
Rally card
50 12. Other activities
(2) Participating program for children (coloring)
(3) Invited visitors
51 12. Other activities
(4) Information in Mid-Valley Mega Mall
a. In an elevator
b. By escalator (B1F)
52 13. Member of GPAC, preparatory committee, and exhibitors
(1) GP Advisory Committee (GPAC)
Chairperson Mr. Yoichi Morishita Matsushita Electric Industrial Co., Ltd. Chairman of the Board
Vice-Chairpersons Mr. Toshio Yonezawa Nippon Steel Corporation Representative Director & Executive Vice President Vice-Chairpersons Mr. Masatoshi Yoda Ebara Corporation Corporate Adviser
Vice-Chairpersons Prof. Ryoichi Yamamoto University of Tokyo Professor
Members Aeon Co., Ltd. Nippon Steel Corporation
Amita Corporation Nissan Motor Co., Ltd.
Asahi Breweries, Ltd. Oji Paper Co., Ltd.
Biznet Corporation Ricoh Company, Ltd.
Canon Inc. Seiko Epson Corporation
Daikin Industries Ltd. Seiyu, Ltd., the
Ebara Corporation Sharp Corporation
Fuji Xerox Co., Ltd. Shimadzu Corporation
Fujitsu Laboratories Ltd. Shinagawa Chemical Ind. Co., Ltd.
Japan Tobacco Inc. Shiseido Co., Ltd.
JFE Engineering Co., Ltd. Sony Corporation
Kao Corporation Sony EMCS Corporation
Kirin Brewery Co., Ltd. Suntory Limited
Kokuyo Co., Ltd. Tohmatsu Environmental Research Institute Ltd.
Matsushita Electric Industrial Co., Ltd. Tokyo Electric Power Company
Meidensha Corporation Tokyo Gas Co., Ltd.
Ministop Co., Ltd. Tokyu Corporation
Mitsubishi Electric Corporation Toshiba Corporation
Mitsubishi Materials Corporation Toyota Motor Corporation NEC Corporation
53 13. Member of GPAC, preparatory committee, and exhibitors
(2) Preparatory Committee for Eco-Products International Fair 2004 Mr. Masatoshi Yoda Ebara Corporation Director, Board of Directors
Mr. Eisuke Kumano Amita Corporation President
Mr. Tsutomu Ishibashi Ebara Corporation General Manager
Mr. Kiyoto Furuta Canon Inc. General Manager
Mr. Kazuya Kojitani Kokuyo Business Service Co., Ltd. General Manager
Mr. Shigeru Suda Japan Environmental Management General Manager Association for Industry Mr. Teruo Furuyama Nippon Steel Corporation Senior Manager, Technical Group Mr. Kazunari Take Seiyu, Ltd., the Manager, Society/Environment
Mr. Hidemi Tomita Sony Corporation Vice President
Mr. Kenzo Shibutani Daikin Industries Ltd. General Manager
Mr. Yasunori Takakuwa Tokyo Gas Co., Ltd. General Manager
Mr. Masamitsu Komuro Tohmatsu Environmental Research President/Certified Public Institute Ltd. Accountant Mr. Tetsushi Ito Toyota Motor Corporation Manager
Mr. Hideki Kotoh Japan Economic Journal Deputy General Manager
Mr. Masami Shinohara Japan Tobacco Inc. Vice President
Mr. Hiroyuki Akiyama Fuji Xerox Co., Ltd. Group Manager
Mr. Nobuo Sonoda Matsushita Electric Industrial Co., Ltd. Director
Dr. Takaharu Gamo Matsushita Electric Industrial Co., Ltd. General Manager
54 13. Member of GPAC, preparatory committee, and exhibitors
(3)Exhibitors by country
Country Exhibitor Exhibited space Belgium Flanders Export Promotion Agency 1 Germany DaimlerChrysler Malaysia Sdn Bhd 9 Japan Ajinomoto Co., Inc. 2 Altech ARS Co., Ltd. 1 Asahi Breweries, Ltd 1 Asian Productivity Organization (APO) 2 Biobank Co.,Ltd./ Camellia Co.,Ltd. Canon Inc. 2 Daikin Industries Ltd. 6 Deloitte Touche Tohmatsu (Japan) 1 Ebara Corporation 8 Ecomaterials Forum, The Society of Non-Traditional Technology 1 Green Purchasing Network (GPN) 4 Kokuyo Co.,Ltd. NEC Corporation Nippon Steel Corporation Okamura Corporation Teijin Limited The Tokyo Electric Power Company, Incorporated Hitachi, Ltd. 2 International Environment and Engineering Co., Ltd 1 Japan External Trade Organization (JETRO) 3 Barbarians Co.,Ltd. EZ Bright Corporation Japan Planning Organization Inc. Tsukishima Kikai Co.,Ltd. Inoueki Sdn Bhn (Malaysia)/Tsukishima Engineering Malaysia Sdn Bhd KANEKA CORPORATION 2 Marubeni Corporation 2 Matsushita Electric Industrial Co., Ltd. 8 Mitsubishi Materials Corporation 3 New Energy and Industrial Technology Development Organization 2 (NEDO) (I)Nikkei Shibun / (II) Japan Environmental Management Association 1 for Industry (JEMAI) Non Profit Organization Foggy Mountain Network 1 Seiko Epson Corporation 3 The Creative Production Ltd. (C-PRO) 1 The University of Tokyo 1 Toray Industries, Inc. 4 YBM Co., Ltd. 1
55 13. Member of GPAC, preparatory committee, and exhibitors
Country Exhibitor Exhibited space Korea Korea National Cleaner Production Center 2 Malaysia Alam Flora Sdn Bhn Business Council for Sustainable Development Malaysia (BCSDM) 1 ConsoIidated Plantations Berhad 1 Department of Agriculture (DOA) 1 Department of Standards Malaysia (DSM) 1 Dewan Bandaraya Kuala Lumpur(DBKL) 1 Dragonpak Industries (M)Sdn Bhd 1 Ecofibre Technology Sdn Bhd 1 EPSON Precision (Johor) Sdn Bhd 1 Federation of Malaysian Manufacturers (FMM) 1 Felcra Berhad 1 Forest Research Institute of Malaysia (FRIM) 1 Fuji Xerox Asia Pacific Pte. Ltd. 2 Higlowtec Sdn Bhd 1 Honda Malaysia Sdn Bhd 12 I.S.P.P.(Malaysia) Sdn Bhd Jaya Jusco Stores Bhd 2 JVC Video Malaysia Sdn. Bhd 1 Malaysian Agriculture Research and Development Institute (MARDI) 1 Malaysian Institute of Nuclear Technology (MINT) 1 Malaysian Palm Oil Board (MPOB) 2 Malaysian Palm Oil Promotion Council (MPOPC) 1 Malaysian Timber Industry Board (MTIB) 1 National Productivity Corporation (NPC) 1 Newtronics (M) Sdn Bhd 1 PMT Industries Sdn Bhd 1 Pusat Tenaga Malaysia (PTM) 1 Ricoh Malaysia Sdn Bhd 1 Standards and Industrial Research Institute of Malaysia (SIRIM) 2 Tackwise Innovation Sdn Bhd 1 UMW Toyota Motor Sdn Bhd 9 Universiti Malaya 2 Universiti Putra Malaysia (UPM) 1 Universiti Sains Malaysia (USM) 2 Singapore Gpac Technology (S)Pte Ltd 1 International Business Organization of Osaka (IBO) 2
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