The HWM & Plaza Low Yat Brand Survey Awards Return! Our annual look at the latest brand perception trends among Malaysian consumers for 2010 For the eight year running, HWM & Plaza Low Yat bring you the highly anticipated results of the longest running tech-related Brand Survey in the country. 2010 saw the tech industry and Malaysians in general slowly recovering from the global recession. As the year draws to a close, there are positive signs of economic recovery and we can only hope for the best in 2011. So, let’s now take a look at which brands are at the top of the minds of Malaysians this year. In 2009 we refreshed our survey by updating and removing categories that we felt no longer relevant and even added-on some new sections to keep up with the changing times in the local tech scene. For the second year now our survey is divided into four general categories to reflect the major product sections in the magazine: Communications, CE/AV, Computers and SMB (Small Medium Business). Consequently, we now have a total of 33 product categories for the 2010 survey. So, without further adieu here are all the big winners of 2010! Malaysians decide on their top brands for 2010! The survey has a new look This year’s Brand Survey is the eight time that we went out and polled Malaysians Back in 2003, we featured a total of 28 product categories. In our 2004 survey this from all walks of life and strata of society to gather information with regards to number was bumped-up to 34. In 2005, the category list jumped to 41 - adding their brand preferences. As in the past, our surveys have always recorded excellent six more categories along the way to accommodate new types of products responses from members of the public and this year was no different either. The that had entered the Malaysian market at the time. Among the new categories 2010 Brand Survey represents the views of both, HWM readers as well as that of introduced in 2005 were 3G phones, Digital SLRs and cooling solutions. In 2006 Malaysian consumers in general. This survey (just like in the past five years) also the list remained the same with 41 categories. In 2007, the list was refined further sees the inclusion of respondents who participated in the survey via our online - removing redundant categories and adding-in some new product categories for survey at www.hardwarezone.com.my. Close to 200 respondents filled-up our a total of 35 categories with 38 awards up for grabs. The 2008 survey again featured online survey form this year. 2010 also marks the first time that respondents could 35 product categories but with just 35 awards on offer. Categories like Blu-ray participate in the survey via electronic kiosks that were available at PIKOM PC Fair Disc Player and Home Theater System were also introduced that year. 2009 saw (II) KL at the HWM booth as well as in Plaza Low Yat. Respondents from the kiosks our survey being segmented into four key areas that reflected the content in our totaled 808. In all, the 2010 brand survey sees a total respondent head count of magazine as mentioned earlier. The 2009 survey also saw the addition of 5 new 1907. Although we collected close to 2000 brand survey forms this year, many award categories: Digital Photo Frame, Blu-ray / DVD Writer, Solid State Drive (SSD), had to be excluded from the final tabulation yet again due to errors, incomplete Network Attached Storage or NAS and Security Solutions. In 2010, categories now sections, a lack of proper personal details and spoilt forms in general. number 33 with the exclusion of LCD TV, Digital Photo Frame, Optical Disk Drive, Respondents for the survey were obtained from the following sources this year: Inkjet Printer and Color Laser Printer. We also see the inclusion of new categories like HDTV, HD Media Player, Desktop/AIO and Laser Printer in 2010. a. Post-in responses from HWM readers / subscribers nationwide (August 2010 issue) Some considerations b. Electronic kiosks at Plaza Low Yat As in any survey, there exist gaps and weaknesses. These are appended below: c. PC Fair walk-in visitors • Adequate Sample Size – the sample size does not represent the actual d. The online survey at www.hardwarezone.com.my consumer market. There are approximately 5.5 million plus households in Malaysia with some 10.5 million plus consumers in the ICT segment alone; The HWM & Plaza Low Yat Brand Survey 2010 continues a tradition of providing IT companies, leading brands, advertisers and consumers in general with a • Accurate Positioning of Brands – the survey does not differentiate the stage of neutral and objective look at what brands Malaysians identify with in 33 product the cycle of brands; categories. Over the past eight years, this annual brand recognition survey has • Adequate Testing Methodology – the survey utilizes a direct questioning become a valuable tool for the tech industry in terms of tracking consumer methodology and does not test the perception of the respondents by cross mindset patterns/changes on an annual basis. referencing questions; • Sample Size Relevance – there is no set criteria for respondents. Nonetheless, this survey will be able to meet the primary objective for which is 1000 4.67% 14.11% 8.86%
800
614 600 17.15% y
439 23.02%
equenc 400
Fr 327
269
200 169 89 Location to accord recognition on brand awareness on a random32.20% basis with no preset As in 2007 (39%), 2008 (38%) and 2009 (37%), Wilayah Persekutuan or Kuala 0 parameters of the respondent pool. Quantitative extrapolation is possible with 0 0 0 0 such data to deriveRM1000 the and results below required. RM1000-RM2000 RM2100-RM3000 Lumpur respondents dominate the largest portion of our 2010 sample with 39% of the poll followed closely by pollsters from Selangor with 29% (35% in 2009). Again, RM3100-RM4000 RM4100-RM5000 RM5000 and above we recorded a general increase in the number of respondents from the Northern, RM2100-RM300 RM3100-RM400 RM4100-RM500
RM1000-RM200 Gender RM5000 and above RM1000 and below Southern and East Malaysia regions, resulting in a better distributed geographic As always, since our very first survey eight years ago, there are still more male sample for the 2010 survey. Income respondents as opposed to females in our poll. Females accounted for 21% of the 2010 poll, a slightly lower percentage that what we recorded in the 2008 and 2009 1.31% surveys. Considering the smaller sample this year we believe the number of female 0.05% 1000 5.72% 1.00% tech enthusiasts is actually growing steadily albeit slowly over the years. 1.99% 2.99% 2.41% 800 745 5.45%
0.10% (Perlis) 39.07% 2000 600 559
y 6.24% 21.13% 0.47% 0.58%
equenc 1.63% 1600 1504 400 Fr
200 1200 109 104 119 1.31% 1.68% y 0.05% 1000 57 5.72% 1.00% 29.31% 38 46 25 19 311.99%32 2 9 11 1 0 2.99% s k a h h n n a equenc 800 Johor Kedah Kelantan Melaka Negeri Sembilan
Fr 2.41% Perlis Perak Johor Saba Keda 800 Other Melak Pahang 745 Sarawa Kelanta Selangor Putrajay 5.45% Pahang Perak Perlis Pulau Pinang Putrajaya Terengganu 403 Pulau Pinang
Negeri Sembilan Sabah Sarawak Selangor Terengganu Wilayah Persekutuan 78.87% 0.10% (Perlis) 400 39.07% 600 559 Wilayah Persekutua Others y Location 6.24% 0.47% State Total Percentage (%) 0 0.58% equenc 400 1.63% Johor 109 5.72 e e
Fr Female Male
Mal Kedah 25 1.31
Femal Kelantan 19 1.00 Melaka 38 1.99 200 Gender Total Percentage (%) Negeri Sembilan 57 2.99 109 119 Gender 104 Female 1.68% 403 21.13 Others 1 0.05 57 29.31% 38 46 25 19 31 32 Male 1504 78.87 Pahang 46 2.41 2 9 11 1 0 Total 1907 100 Perak 104 5.45 s k a h h n n a 2.15% 1.15% Johor Kedah Kelantan982 Melaka Negeri Sembilan Perlis 2 0.10 Perlis Perak Johor Saba Keda Other
Melak 1000 Pahang
Sarawa Pulau Pinang 5.14% 119 6.24 Kelanta Selangor Putrajay Pahang Perak Perlis Pulau Pinang Putrajaya 13.95%
Terengganu Age Group Putrajaya 9 0.47 Pulau Pinang
Negeri Sembilan Again, as in 2003, 2004,Sabah 2005, 2006,Sarawak 2007, 2008Selangor and 2009Terengg - theanu most W respondentsilayah Persekutuan in Sabah 11 0.58
Wilayah Persekutua Sarawak 31 1.63 our 2010 Brand Survey800Others fall into the 20 - 29 years’ age group (51%). In 2005, the 30-39 Location Selangor 559 29.31 years’ age group stormed into second place, retaining it in 2006 and cementing its Terengganu 32 1.68 spot yet again in 2007 and 2008 respectively. 2009 was pretty much the same story Wilayah Persekutuan26.11% 745 39.07 Total 1907 100 with the 30-39 age group600 coming in second (23%). 2010 stays the same but with a larger portion y (26%) of our sample. 498 Income For the seventh year in a row, (as in 2009, 2008, 2007, 2006, 2005 and 2004), the
equenc 400 most number of respondents in our 2010 survey fell into the RM2100 - RM3000 Fr 266 salary bracket making up 32% (28% in 2009) of the entire poll sample. The number 2.15% 1.15% 982 of respondents in the RM3100 to RM4000 category has also grown to 23% (17% in 1000 200 5.14% 13.95% 2009) this year, thus giving us a much better understanding of what brands people 98 with higher incomes are more familiar with. 51.49% 22 41 800 0 4.67% s
1000 s w 14.11% 14 yrs & below 15-198.86% years 20-29 years 30-39 years 40-49 years 26.11% 50 & above 15-19 years 20-29 years 40-49 year 600 800 30-39 year 50 and above y 498 14 yrs and belo Age Group 614 600 17.15% equenc 400 y Fr 23.02% 266 439
equenc 400
Fr 327
200 269 98 200 51.49% 169 22 41 89 0 32.20% s s w 14 yrs & below 15-19 years 20-29 years0 30-39 years 40-49 years 0 0 0 0 50 & above RM1000 and below RM1000-RM2000 RM2100-RM3000 15-19 years 20-29 years 40-49 year 30-39 year
50 and above RM3100-RM4000 RM4100-RM5000 RM5000 and above 14 yrs and belo RM2100-RM300 RM3100-RM400 RM4100-RM500 RM1000-RM200
Age Group RM5000 and above RM1000 and below Age Group Total PercentageIncome (%) Income Total Percentage (%) 14 years and below 22 1.15 RM1000 and below 269 14.11 15 years - 19 years 266 13.95 RM1100 - RM2000 327 17.15 20 years - 29 years 982 51.50 RM2100 - RM3000 614 32.20 30 years - 39 years 498 26.11 RM3100 - RM4000 439 23.02 40 years - 49 years 98 5.14 RM4100 - RM5000 169 8.86 50 years and above 41 2.15 RM5100 and above 89 4.66 Total 1907 100 Total 1907 100 Note: * This is a random survey. Figures in no way represent actual market2000 share of featured brands.* This poll represents the brand perception that respondents have with regards to product categories. It does not necessarily indicate what consumers in Malaysia are actually buying. 21.13%
1600 1504
1200 y
equenc 800 Fr
403 400 78.87%
0 e e Female Male Mal Femal
Gender 0% 2.20% 4.77% 500 COMMUNICATIONS 7.13% Smartphone Total Percentage (%) 419 18.62% Acer 91 4.77% Smartphone 400 355 BlackBerry 355 18 .62% 331 17.36% CSL 51 2.67% 300 Garmin ASUS 77 4.04% 258 y 2.67% Top 3 Brands HTC 419 21.97% 4.04%
equenc 200 Motorola 147 7.71% Fr 147 1) HTC 2) BlackBerry 3) Samsung 136 Nokia 258 13.53% 13.53% 91 Samsung 331 17.36% 100 77 51 Our Smartphone / PDA Phone category is now known simply as Smartphone. 2010 42 Sony Ericsson 136 7.13% 21.97% 7.71% has seen the likes of HTC and Samsung continuing to unveil exciting new touchscreen 0 Toshiba 42 2.20% 0 s a n a S HDOthers Media Player0 0.00%Total Percentage CSL Acer BlackBerry CSL Garmin ASUS HTC HTC
Android models. As predicted in 2009, most of us are already using or plan to use Acer Noki Other
Toshiba AC Ryan 94 4.93% Samsung Motorol Total 1907 100.00% BlackBerry Motorola Nokia Samsung Sony Ericsson Toshiba smartphones. As in 2008 and 2009, this year’s Brand Survey sees the ever-popular HTC 0% 4.93% Garmin ASU 500 Sony Ericsso Apacer 121 6.35% taking top honors for the third year in a row with 22% (16% in 2009) of the sample. Others 6.36% Smartphone 20.19% ASUS 137 7.18% BlackBerry pushes up into second spot with 19% (14% in 2009) while Samsung drops back 7.18% 400 385 AVF 88 4.61% to third spot with 17% (15% in 2009) of the vote in the 2010 poll. 0% 2.20% 4.77% Cliptec 56 2.94% 500 320 7.13% 4.61% 300 291 3.67% Smartphone Total Percentage (%) DVICO 320 16.78%
419 y 2.94% Extremer 50 2.62% 18.62% Acer 91 4.77% 400 4.04% Imation 119 6.24%
355 equenc 200 BlackBerry 355 18 .62% 331 Fr 17.36% CSL 51 2.67% Mede8er 52 2.73% 137 0.05% 3.46% 121 119 Noontec 47 2.46% Smartphone 300 Total Percentage (%) 500 3.46% 16.78% 94 464 15.26% Garmin ASUS 774.98% 4.04% 258 100 88 y 2.67% Acer 91 4.77 77 70 Seagate 291 15.26% 56 50 52 HTC 419 21.97% Memory Card Total Percentage BlackBerry 355 18.62 47 Transcend 77 4.04% 400 376 4.04% 2.46% 2.62% CSL equenc 200 51 2.67 0 2.73%Motorola6.24% 147 7.71% A-DATA 66 3.46%
Fr 0 Vbridge 70 3.67% s S 147 e WD AC Ryan Apacer ASUS AVF Cliptec Kingmax 95 4.98% Garmin ASUS 77 136 4.04 AVF 14.74% ASU Nokia 258 13.53%24.34% Other DVICO WD 385 20.19% Apacer Cliptec Imation VBridge Seagat AC Ryan Noontec
13.53% Mede8er HTC 419 21.97 Extremer 287 300 281Transcend DVICO Extremer Imation Mede8er Noontec Kingston 464 24.34% 91 Samsung 331 17.36% Others 0 0.00% 100 77 y Motorola 147 7.71 Seagate Transcend VBridge WD Others Panasonic 89 4.67% 51 HD Media Player HD Media Player Total Percentage Nokia 258 42 13.53 Sony Ericsson 136 7.13% Total 1907 100.00% 21.97% PenDrive 98 5.14%
equenc 200 7.71% AC Ryan 94 4.93% Samsung 331 017.36 Toshiba 42 2.20% Fr 0% 5000 4.93% SanDisk 376 19.73% s a n a Sony Ericsson 136S 7.13 6.36% OtApacerhers 0 0.00%121 6.35% CSL Acer BlackBerry CSL Garmin ASUS HTC HTC Acer
Noki 20.19% 4.67% Silicon Power 59 3.10% Toshiba 42 2.20Other 95 98 90 Toshiba 89 ASUS 137 7.18% Samsung Motorol 100 3.10% Total 1907 100.00% BlackBerry Motorola 66Nokia Samsung Sony Ericsson Toshiba Others 0 0.00 59 Sony 281 14.74% Garmin ASU Sony Ericsso 7.18% 5.14% 400 385 AVF 88 4.61% Total 1907 100 Others Toshiba 287 15.06% Smartphone 1 19.73% 0 Cliptec 56 2.94% s x n 320 c Transcend 90 4.72% 4.61% A-DATA Kingmax Kingston Panasonic PenDrive Sony DVICO 320 16.78% 291 3.67% Other 0.00%
300 Toshiba A-DATA SanDisk Others 1 0.05% Kingma Kingsto PenDrive Transcend
Panasoni SanDisk Silicon Power Sony Toshiba Transcend
y 2.94% 1.10%
Silicon Power Extremer 50 2.62% 500 Others 2.83% Total 1906 100.00% CE / AV 4.04% Memory Card 461 Imation 6.24% 119 6.24%
equenc 200 Blu-ray Disc Player Total Percentage 24.17% Fr Mede8er 52 2.73% Blu-ray Disc Player 369 137 400 381 Haier 21 1.10% 121 119 Noontec 47 2.46% 16.78% JVC 54 2.83% 94 88 15.26% 100 20.77% 77 70 Seagate 291 15.26% 56 LG 119 6.24% 50 52 47 300 0.05% 3.46% Transcend 77 4.04% y Panasonic 396 20.77% Top 3 Brands 500 2.46% 3.46% 2.62% 464 0 2.73% 6.24% 4.98% 0 Vbridge 70 3.67% Philips 177 9.28% s S 1) Sony 2) Panasonic 3) Samsunge 7.50% equenc WD AC Ryan Apacer ASUS AVF Cliptec AVF 200 177 ASU Memory Card Total Percentage Fr Other DVICO WD 385 20.19% Apacer Cliptec Pioneer 155 8.13% Imation VBridge Seagat AC Ryan
Noontec 155 Mede8er Extremer
400 376 Transcend DVICO Extremer Imation 143 Mede8er Noontec 119 A-DOthersATA 66 3.46%0 0.00% Samsung 381 19.98% Replacing the Combo Drives category in our survey since 2008, the Blu-ray Disc Player 9.28% HD Media Player 100Seagate Transcend VBridge WD Others 14.74% KingmaxTotal 95 4.98%1907 100.00% Sharp 143 7.50% category is a keenly contested one. In 2010 prices of media as well as players continue 54 24.34% 300 281 287 19.98%Kingston 464 24.34% Sony 461 24.17% 21 8.13% to drop as Blu-ray entertainmenty finds it way into more Malaysian households. Blu-ray 0 0 Panasonic 89 4.67% Others 0 0.00% s c C LG is fast displacing the DVD in higher income Malaysian households and when asked, our JV Haier JVC LG Panasonic Philips Sony Haier Sharp Total 1907 100.00% Philips Other
Pioneer PenDrive 98 5.14% equenc 200 Samsung respondents in 2010 said that they preferred the following brands when they thought of Panasoni Pioneer Samsung Sharp Sony Others Fr SanDisk 376 19.73% Blu-ray Disk players: Sony (24%), Panasonic (21%) and Samsung (20%). Blu-ray Disc Player 4.67% Silicon Power 59 3.10% 95 98 90 100 89 3.10% 66 Sony 281 14.74% 59 5.14% 0.00% 1.10% Toshiba 287 15.06% 1 19.73% 5000 2.83% s x n
c Transcend 90 4.72% 461 A-DATA Kingmax Kingston 6.24%Panasonic PenDrive Sony Other Toshiba A-DATA SanDisk OBlu-rthersay Disc Pl1ay er 0.05%Total Percentage Kingma Kingsto PenDrive 24.17% Transcend
Panasoni SanDisk Silicon Power Sony Toshiba Transcend
369 Silicon Power 400 381 Others ToHaiertal 1906 100.00%21 1.10% Memory Card JVC 54 2.83% 20.77% LG 119 6.24% Blu-ray Disc Player 300 Total Percentage (%)
y Panasonic 396 20.77% Haier 21 1.10 JVC 54 2.83 Philips 177 9.28% 7.50% equenc 200 177 LG Fr 119 6.24 Pioneer 155 8.13% 155 Panasonic 396 143 20.77 119 Samsung 381 19.98% Philips 177 19.28 9.28% 100 Pioneer 155 8.13 Sharp 143 7.50% 54 Samsung 381 19.98 19.98% Sony 461 24.17% 21 8.13% Sharp 143 0 7.50 0 Others 0 0.00% s c C
Sony LG 461 24.17 JV Haier JVC LG Panasonic Philips Sony Haier Sharp Total 1907 100.00% Philips Other
Others 0 Pioneer 0.00 Samsung
Panasoni Pioneer Samsung Sharp Sony Others Total 1907 100 Blu-ray Player Disc Player HD Media Player Total Percentage AC Ryan 94 4.93% 500 0% 4.93% HD Media Player 6.36% Apacer 121 6.35% 20.19% ASUS 137 7.18% 7.18% 400 385 AVF 88 4.61% Top 3 Brands Cliptec 56 2.94% 320 4.61% 1) WD 2) DVICO 3) Seagate 300 291 3.67% DVICO 320 16.78%
y 2.94% Extremer 50 2.62% 4.04% A new category in the 2010 survey, HD Media Players are starting to move from being Imation 119 6.24% equenc 200
Fr Mede8er 52 2.73% the players of choice for tech-savvy consumers to mainstream consumers with HDTVs in 137 121 119 16.78% Noontec 47 2.46% general. With the ability to play a myriad of formats, sporting compact sizes and having 15.26% 100 94 88 77 70 Seagate 291 15.26% user-friendly interfaces, the HD Media Player is certainly here to stay. Our respondents 56 50 52 47 Transcend 77 4.04% 2.46% 2.62% voted for WD (20%), DVICO (17%) and Seagate (15%) as their top brands in this inaugural 0 2.73% 6.24% 0 Vbridge 70 3.67% s S e
category for 2010. WD AC Ryan Apacer ASUS AVF Cliptec AVF ASU Other DVICO WD 385 20.19% Apacer Cliptec Imation VBridge Seagat AC Ryan Noontec Mede8er Extremer Transcend DVICO Extremer Imation Mede8er Noontec Others 0 0.00% HD Media Player Seagate Transcend VBridge WD Others HD Media Player Total Percentage Total 1907 100.00% AC Ryan 94 4.93% 500 0% 4.93% 6.36% Apacer 121 6.35% 20.19% ASUS 137 7.18% 7.18% HD Media Player 400 Total Percentage385 (%) AVF 88 4.61% AC Ryan 94 4.93 Cliptec 56 2.94% Apacer 121 6.35 320 4.61% DVICO 0.00% 320 16.78% ASUS 300 137 291 7.18 3.67% 1.10% 2.83% AVF y 88 4.61 500 2.94% Extremer 50 2.62% 461 6.24% Cliptec 56 2.94 4.04% Blu-ray Disc Player Total Percentage 24.17% Imation 119 6.24% DVICO equenc 200 320 16.78 369
Fr 400 Haier 21 1.10% Extremer 50 2.62 381 Mede8er 52 2.73% 137 121 JVC 54 2.83% Imation 119 119 6.24 16.78% Noontec 47 2.46% 15.26% 20.77% Mede8er 100 94 88 52 2.73 LG 119 6.24% 77 70 300 Seagate 291 15.26% 56 Noontec 47 50 52 2.46 y Panasonic 396 20.77% 47 Transcend 77 4.04% Seagate 291 15.26 2.46% 2.62% 0 2.73% 6.24% Philips 177 9.28% 7.50% 0 equenc 200 Vbridge 70 3.67%
Transcend 77 s 4.03 S e 177 Fr Pioneer 155 8.13% WD AC Ryan Apacer ASUS AVF Cliptec AVF 155 VBridge ASU 70 3.67 143 Other DVICO WD 385 20.19% Apacer Cliptec Imation VBridge Seagat AC Ryan Noontec Mede8er Extremer 119 Samsung 381 19.98% WD 385 Transcend 20.19 DVICO Extremer Imation Mede8er Noontec Others 9.28%0 0.00% 100 Sharp 143 7.50% Others HD Media0 Player 0.00 Seagate Transcend VBridge WD Others 54 Total 1907 100.00% Total 1907 100 19.98% Sony 461 24.17% 21 8.13% 0 0 Others 0 0.00% s c C LG
JV Haier JVC LG Panasonic Philips Sony Haier Sharp Total 1907 100.00% Philips Other
Pioneer 0.00%
Samsung 1.21% Compact Digital Camera 800 Panasoni Pioneer Samsung Sharp Sony Others 683 Blu-ray Player Disc Player Compact Digital Camera Total Percentage 640 23.75% BenQ 23 1.21%
Top 3 Brands 0.00% Canon 683 35.82% 35.82% 480 1.10% 453 1) Canon 2) Sony 3) Olympus 1.63% Casio 9 0.47% 500 y 2.83% 461 6.24% 0.63% FUJIFILM 81 4.25% 312 Blu-ray Disc Player Total Percentage 2009 brought us the intelligent compact digital camera thanks to better image equenc 320 24.17% Nikon 66 8.70% 369 Fr 7.18% stabilization, face recognition and 400other processor-aided tools. This381 year’s models boast Haier 21 1.10% Olympus 312 16.36% JVC 54 2.83% Panasonic 137 7.18% even better lenses and superzoom capabilities with next-gen image stabilization to boot. 160 137 20.77% 0.47% 81 LG 119 6.24% Ricoh 12 0.63% Canon continues to make the top 300spot in our survey its very own with 36% (28% in 2009) 66 16.36% 4.25%
y 31 23 12 8.70% of the vote. Second place again goes to Sony with 24% (18% in 2009) of the poll while 9 0 Panasonic 396 20.77% Samsung 31 1.63% 0 s c o BenQ CanonPhilips Casio FUJIFILM Niko177n 9.28% Sony 453 23.75% Sony
Olympus moves past Nikon to take third spot with 16% of the total sample. Casi Ricoh BenQ Nikon Canon 7.50% Other equenc 200 Olympus Samsung 177 FUJIFILM Panasoni Fr Olympus PanasonicPioneer Ricoh Samsung Sony155 8.13% Others 0 0.00% 155 143 Others Total 1907 100.00% 119 Compact Digital Camera Samsung 381 19.98% 9.28% 100 Sharp 143 7.50% 54 0.00% 19.98% 1.21% Sony 461 24.17% 800 21 8.13% 0 0 Others 0 0.00% s c C
683 LG
JV Haier JVC LG Panasonic Philips Sony Haier Sharp Total 1907 100.00% Philips Other
Pioneer Compact Digital Camera Total Percentage Samsung
640 Panasoni 23.75%Pioneer Samsung Sharp Sony Others BenQ 23 1.21% Blu-ray Player Disc Player Canon 683 35.82% 35.82% 0.00% 480 453 1.63%1000 8.34%Casio 9 0.47%
Compact Digital Camera y Total Percentage (%) BenQ 23 1.21 3.20% FUJIFILM 81 4.25% 0.63% Digital SLR Total Percentage Canon 683 312 35.82 equenc 320 800 769 Nikon 66 8.70%
Fr 7.18% Canon 769 40.33% Casio 9 0.47 Olympus 312 16.36% FUJIFILM 81 4.25 Nikon 463 24.28% Nikon 166 8.70 600 Panasonic 40.33% 137 7.18% 160 137 0.47% Olympus 455 23.86% Olympus 312 16.36 y 23.86% 81 16.36% 463 455 4.25% Ricoh 12 0.63% Panasonic 61 3.20% Panasonic 13766 7.18 23 31 8.70% 9 12 equenc Samsung 31 1.63% Sony 159 8.34% Ricoh 12 0 0.63 400 0 Fr s c Samsung o 31 1.63 BenQ Canon Casio FUJIFILM Nikon Sony 453 23.75%Others 0 0.00% Sony Casi Ricoh BenQ Nikon Canon Sony 453 Other 23.75 Olympus Samsung
FUJIFILM Total 1907 100.00%
Panasoni Olympus Panasonic Ricoh Samsung Sony 200 159 Others 0 0.00% Others 0 0.00 Others Total 1907 100.00% Total Compact1907 Digital Camera 100 61 24.28% 0 0 c Canon Nikon Olympus Panasonic Sony Sony Nikon Canon Others Olympus
Panasoni Others
Digital SLR
0.00% 1000 8.34%
3.20% Digital SLR Total Percentage 800 769 Canon 769 40.33% Nikon 463 24.28% 600 40.33% Olympus 455 23.86%
y 23.86% 463 455 Panasonic 61 3.20%
equenc 400 Sony 159 8.34% Fr Others 0 0.00% Total 1907 100.00% 200 159
61 24.28% 0 0 c Canon Nikon Olympus Panasonic Sony Sony Nikon Canon Others Olympus
Panasoni Others
Digital SLR 0.00% 800 1.21%
683 Compact Digital Camera Total Percentage 640 23.75% BenQ 23 1.21% Canon 683 35.82% 35.82% 480 453 1.63% Casio 9 0.47% y
0.63% FUJIFILM 81 4.25% 312 equenc 320 Nikon 66 8.70% Fr 7.18% Olympus 312 16.36% Panasonic 137 7.18% 160 137 0.47% 81 66 16.36% 4.25% Ricoh 12 0.63% 31 23 12 8.70% 9 0 Samsung 31 1.63% 0 s c o BenQ Canon Casio FUJIFILM Nikon Sony 453 23.75% Sony Casi Ricoh BenQ Nikon Canon Other Olympus Samsung FUJIFILM
Panasoni Olympus Panasonic Ricoh Samsung Sony Others 0 0.00% 0.00% 1.21% 800 Others Total 1907 100.00% Compact Digital Camera
683 Compact Digital Camera Total Percentage 640 23.75% BenQ 23 1.21% Canon 683 35.82% 35.82% 480 453 1.63% Casio 9 0.47% y
0.63% FUJIFILM 81 4.25% 312 0.00% equenc 320 1000 Nikon 66 8.70% Digital SLRFr 7.18% Olympus 312 16.36% 23.86% Panasonic 137 7.18%Digital SLR Total Percentage 160 137 800 769 0.47% Canon 769 40.33% 81 Ricoh 12 0.63% Top 3 Brands 66 16.36% 4.25% Nikon 463 24.28% 31 23 12 8.70% 1) Canon 2) Nikon 9 3) Sony 0 600 Samsung 40.33% 31 1.63% 0 Olympus 455 23.86% y s c o BenQ Canon 463 Casio 455FUJIFILM Nikon 3.20% Sony 453 23.75%Panasonic 61 3.20% Sony Casi Ricoh BenQ Nikon Canon Other Olympus Samsung FUJIFILM Panasoni Just like the past three years, Canon as expected, once again picks-up top spot for DSLRs equenc Olympus400 Panasonic Ricoh Samsung Sony Others 0 0.00%Sony 159 8.34% Fr in the 2010 survey. This year, manufacturers continue the trend of coming out with even Others 8.34% Total 1907 100.00%Others 0 0.00% Compact Digital Camera Total 1907 100.00% more affordable models touting features usually reserved for mid to high-end professional 200 159 models. As remarked in 2008, the trend of more and more prosumers in Malaysia 61 24.28% swapping digital cameras for DSLRs still continues. Our 2010 survey results show that if 0 0 our respondents were to purchase a DSLR they would look at the following three brands: c Canon Nikon Olympus Panasonic Sony Sony Nikon Canon Others Olympus Canon 40% (31% in 2009), Nikon 24% (25% in 2009) and Sony 23% (24% in 2009). Olympus Panasoni Others takes fourth spot again this year with 8% of the sample. Digital SLR
0.00% 1000
23.86% Digital SLR Total Percentage 800 769 Canon 769 40.33% Nikon 463 24.28% 600 40.33% Olympus 455 23.86% y 463 455 3.20% Panasonic 61 3.20%
equenc 400 Sony 159 8.34% Fr Digital SLR Total Percentage (%) 8.34% Others 0 0.00% Canon 769 40.33 Total 1907 100.00% 200 159 Nikon 463 24.28 Olympus 159 8.34 61 24.28% Panasonic 61 0 3.20 0
Sony 455 c 23.86 Canon Nikon Olympus Panasonic Sony Sony
Others Nikon 0 0.00 Canon Others Olympus
Total 1907 Panasoni 100 Others
Digital SLR 0.10% Digital Camcorder 800 688 27.84% 640 Digital Camcorder Total Percentage Canon 531 27.84% Top 3 Brands 531 36.08% JVC 321 16.83% 1) Sony 2) Canon 3) JVC 480 y Panasonic 187 9.81%
321 Samsung 142 7.45%
The popularity of HD camcorders has grown quite a bit in 2010. As in past years, prices equenc 320 Fr Sanyo 36 1.89% in 2010 are still getting even more competitive but more importantly, the technology in 187 Sony 688 36.08% the current generation of camcorders has improved in leaps and bounds. As it has been 160 142 16.83% 1.89% Others 2 0.10% for the past few years now, the top 3 brands that come to mind among our brand survey 7.45% 36 Total 1907 100.00% 2 9.81% respondents when they think of digital camcorders in 2010 are still Sony 36% (35% in 0 s c
JVC Canon JVC Panasonic Samsung Sanyo Sony
2009), Canon 28% (28% in 2009) and JVC 17% (17% in 2009). Sanyo Canon Other Samsung
Panasoni Sony Others
Digital Camcorder
0.10% 800
688 27.84% 640 Digital Camcorder Total Percentage
531 Canon 531 27.84% 36.08% 593 0.26% 480 600 JVC4.30% 321 16.83%
y Panasonic 187 9.81%
480 Samsung 142 7.45% 321 455 Portable Media Player (PMP) Total Percentage
equenc 31.10% 320 23.86% Fr Sanyo 36 1.89% Digital Camcorder Total Percentage (%) Apple 593 31.10% 360 Canon 187531 27.84 360 Sony 688 36.08% Creative 188 9.86%
160 142 y 16.83% JVC 321 16.83 1.89% Others 2 0.10% Philips 360 18.88% Panasonic 187 9.81 Samsung 224 11.75%
equenc 7.45% 224 36 240 Total 1907 100.00%
Samsung 142 7.45 Fr 2 188 9.81% Sony 455 23.86% Sanyo 0 36 1.89 s c
JVC Canon JVC Panasonic Samsung Sanyo Transcend 82 4.30% Sony 688 Sony 36.08 11.75% Sanyo Canon Other 120 9.86%
Samsung 82 Others Panasoni 2 0.10 Sony Others Others 5 0.26% Total 1907 100 18.88% Total 1907 100.00% 5 Digital Camcorder 0 s e Apple Creative Philips Samsung Sony Sony Apple Other Philips Creativ Samsung Transcend Others Transcend
Portable Media Player
593 0.26% 600 4.30%
480 455 31.10% Portable Media Player (PMP) Total Percentage 23.86% Apple 593 31.10% 360 360 Creative 188 9.86% y Philips 360 18.88% Samsung 224 11.75% equenc 240 224 Fr 188 Sony 455 23.86%
11.75% Transcend 82 4.30% 120 9.86% 82 Others 5 0.26%
18.88% Total 1907 100.00% 5 0 s e Apple Creative Philips Samsung Sony Sony Apple Other Philips Creativ Samsung Transcend Others Transcend
Portable Media Player 0.10% 800
688 27.84% 640 Digital Camcorder Total Percentage
531 Canon 531 27.84% 36.08% 480 JVC 321 16.83%
y Panasonic 187 9.81%
321 Samsung 142 7.45%
equenc 320
Fr Sanyo 36 1.89%
187 Sony 688 36.08% 160 142 16.83% 1.89% Others 2 0.10%
7.45% 36 Total 1907 100.00% 2 9.81% 0 s c
JVC Canon JVC Panasonic Samsung Sanyo Sony Sanyo Canon Other Samsung
Panasoni Sony Others 0.10% 800 Digital Camcorder
688 27.84% 640 Digital Camcorder Total Percentage
531 Canon 531 27.84% 36.08% 480 JVC 321 16.83%
y Panasonic 187 9.81%
321 Samsung 142 7.45%
equenc 593 0.26% 320 600 4.30% Portable MediaFr Player Sanyo 36 1.89%
187 Sony 688 36.08%
160 142 480 455 16.83% 1.89% Others 31.10% 2 0.10% Portable Media Player (PMP) Total Percentage Top 3 Brands 23.86% 7.45% Total 1907 100.00% Apple 593 31.10% 36 360 1) Apple 2) Sony 3) Philips 2 360 9.81% Creative 188 9.86% 0 y s c
JVC Canon JVC Panasonic Samsung Sanyo Philips 360 18.88% Sony Sanyo Canon Other
Samsung Samsung 224 11.75% Panasoni Sony Others Compared to the 2009 survey with 9 brands competing for honors, this year’s survey sees equenc 240 224 the number of PMP brands dropping to just 6. Its not that PMPs are waning in terms of Fr 188 Sony 455 23.86% Digital Camcorder popularity but simply that the current trend sees more and more consumers settling on 11.75% Transcend 82 4.30% 120 9.86% key brands. As in 2006, 2007, 2008 and 2009, our respondents in 2010 say that Apple is the 82 Others 5 0.26% 18.88% Total 1907 100.00% number one PMP brand. The iPod maker gets 31% (35% in 2009) of the entire vote with 5 0 s e Apple Creative Philips Samsung Sony
popular brand Sony coming in second for the third year running with 24% (23% in 2009) Sony Apple Other Philips Creativ Samsung Transcend Others of the sample. Third place in 2010 goes to Philips with 19% of the vote. Transcend Portable Media Player
593 0.26% 600 4.30%
480 455 31.10% Portable Media Player (PMP) Total Percentage 23.86% Apple 593 31.10% 360 360 Creative 188 9.86% y Philips 360 18.88% Samsung 224 11.75% equenc 240 224 Portable Media Player Fr 188 Total Percentage (%) Sony 455 23.86% Apple 593 31.10 11.75% Transcend 82 4.30% Creative 120 188 9.86 9.86% Philips 360 82 18.88 Others 5 0.26%
Samsung 224 11.75 18.88% Total 1907 100.00% 5 Sony 0 455 23.86 s Transcend e 82 4.30 Apple Creative Philips Samsung Sony Sony Apple Other Philips Creativ Others 5 Samsung 0.26 Transcend Others Transcend Total 1907 100 Portable Media Player HDTV Total Percentage Haier 114 5.98% 0.00% 500 5.98% Hitachi 118 6.19% 12.22% HDTV 6.19% JVC 81 4.25% 4.25% 400 LG 173 9.07% Panasonic 192 10.07% Top 3 Brands 15.89% 310 303 9.07% Philips 189 9.91% 1) Samsung 2) Sony 3)Toshiba 300 Samsung 310 16.26% y 233 Sharp 194 10.17% 192 194 This year, HDTV replaces the LCD TV category as we are seeing more models spouting equenc 200 189 173 Sony 303 15.89% Fr 10.07% Full HD or HD-ready displays regardless of technology. Prices for these HDTVs have come Toshiba 233 12.22% down in general with popular brands now regularly offering value series models. 3D TVs 114 118 10.17% 100 81 Others 0 0.00% still command a premium though but are slowly making inroads in the HDTV segment. 9.91% Total 1907 100.00% Just as in 2009, Samsung cements its position at No.1 yet again with 16% of the vote 16.25% 0 0 s c LG
JVC Haier Hitachi JVC LG Panasonic
ahead of Japanese display giants Sony who finish in a close second spot with 15% of the Sony Haier Sharp Philips Other Hitachi Toshiba Samsung sample vote. Our respondents once again have voted Toshiba (12%) as the third most Panasoni Philips Samsung Sharp Sony Toshiba Others popular brand for HDTVs for the third year running. HDTV HDTV Total Percentage Haier 114 5.98% 0.00% 500 5.98% Hitachi 118 6.19% 12.22% 6.19% JVC 81 4.25% 4.25% 400 LG 173 9.07% Panasonic 192 10.07%
15.89% 310 303 9.07% Philips 189 9.91% 0.00% 300 500 Home Theater System Total Percentage HDTV Total Percentage (%) 475 Samsung 310 16.26% y 18.14% JVC 346 18.14% Haier 114 5.98 233 429 Sharp 194 10.17% Hitachi 118 6.19 24.91% LG 94 4.93% 192 194 equenc 200 189 400 173 Sony 303 15.89% JVC Fr 81 4.25 10.07% Panasonic 111 5.82% 346 331 LG 173 9.07 Toshiba 233 12.22%4.93% Philips 121 6.35% 114 118 10.17% Panasonic 192 10.07 300 Pioneer 429 22.50% 100 81 Others 0 0.00% Philips 189 9.91 y 5.82% Samsung 331 17.36% Samsung 310 16.25 9.91% Total 1907 100.00%
equenc 200 16.25% Sony 475 24.91% Sharp 194 0 10.17 0 Fr s Sony 303c 15.89 6.35% Others 0 0.00% LG
JVC Haier Hitachi JVC LG Panasonic Sony
Haier 121 Sharp Philips Other Toshiba Hitachi 233 12.22 111 Toshiba 17.36% Total 1907 100.00%
Samsung 94
Panasoni Philips100 Samsung Sharp Sony Toshiba Others 0 0.00 Total 1907 100 Others HDTV 22.50% 0 0 c LG
JVC JVC LG Panasonic Philips Pioneer Sony Others Philips Pioneer Samsung
Panasoni Samsung Sony Others
Home Theater System
0.00% 500 Home Theater System Total Percentage 475 18.14% JVC 346 18.14% 429 24.90% LG 94 4.93% 400 Panasonic 111 5.82% 346 331 4.93% Philips 121 6.35% 300 Pioneer 429 22.50% y 5.82% Samsung 331 17.36%
equenc 200 Sony 475 24.91% Fr 6.35% Others 0 0.00% 121 111 17.36% Total 1907 100.00% 100 94
22.50% 0 0 c LG
JVC JVC LG Panasonic Philips Pioneer Sony Others Philips Pioneer Samsung
Panasoni Samsung Sony Others
Home Theater System HDTV Total Percentage Haier 114 5.98% 0.00% 500 5.98% Hitachi 118 6.19% 12.22% 6.19% JVC 81 4.25% 4.25% 400 LG 173 9.07% Panasonic 192 10.07%
15.89% 310 303 9.07% Philips 189 9.91% 300 Samsung 310 16.26% y 233 Sharp 194 10.17% 192 194 equenc 200 189 173 Sony 303 15.89% Fr 10.07% Toshiba 233 12.22% 114 118 10.17%
100 81 Others 0 0.00%
9.91% Total 1907 100.00% 16.25% 0 0 HDTV Total Percentage s c LG
JVC Haier Hitachi JVC LG Panasonic Sony Haier Sharp Philips Other Hitachi Haier 114 5.98% Toshiba Samsung 0.00% Panasoni Philips Samsung Sharp Sony Toshiba 5.98% 500 Others Hitachi 118 6.19% 12.22% HDTV 6.19% JVC 81 4.25% 4.25% 400 LG 173 9.07% Panasonic 192 10.07%
15.89% 310 303 9.07% Philips 189 9.91% 300 Samsung 310 16.26% y 233 Sharp 194 10.17% 192 194 equenc 200 189 0.00% 173 Sony 303 15.89% Home Theater System Total Percentage Fr 500 475 10.07% Home Theater System Toshiba 23318.14% 12.22% JVC 346 18.14% 114 118 10.17% 429 24.91% LG 94 4.93% 100 Others 0 0.00% 81 400 Panasonic 111 5.82% 346 9.91% Total 1907 100.00% 331 Top 3 Brands 4.93% Philips 121 6.35% 16.25% 1) Sony 2) Pioneer0 3) JVC 0 300 Pioneer 429 22.50% s c y LG
JVC Haier Hitachi JVC LG Panasonic Sony
Haier 5.82%
Sharp Samsung 331 17.36% Philips Other Hitachi Toshiba Samsung
Panasoni Philips Samsung Sharp Sony Toshiba
Although first making its appearance in our 2008 brand survey, home theater systems equenc 200 Sony 475 24.91% Fr have been around for quite a number of years now. However, with the arrival of Blu-ray Others 6.35% Others 0 0.00% HDTV 121 111 17.36% Total 1907 100.00% and HDTVs, consumers now want to experience not just surround sound but also high 100 94 definition video playback in their homes without having to break the bank. Just as in 2008 Q08. Digital Photo Frame22.50% and 2009, respondents have once again selected Sony as the top Home Theater System 0 0 c LG brand with 25% (20% in 2009) of the vote. Popular Japanese brand Pioneer picks-up Q08.JVC Digital Photo Frame JVC LG Panasonic Philips Pioneer Sony Others Philips Pioneer Samsung 1000 Panasoni Samsung Sony Others7.04% second place yet again with 22% (18% in 2009) while JVC also comes in third again with 9.94% (Others) 0.68% 1.77% 18% (15% in 2009) of the sample nodding in their favor. Home Theater System
800 14.27% 711 15.71% 0.00% 500 Home Theater System Total Percentage 475 593 600 18.14% JVC 346 18.14% y 429 1.47% 24.90% LG 94 4.93% 417 400 379 equenc 400
Fr Panasonic 111 5.82% 346 331 264 4.93% Philips 121 6.35% 200 187 300 Pioneer 22.34% 429 22.50% 26.78% y 47 39 18 5.82% Samsung 331 17.36% 0 s s s Home Theater System Total Percentage (%) e equenc 200 AV Labs GeniusSo ny PenDrive Philips Samsung 475 24.91% Sony Fr Philips Other Geniu Toshiba JVC 346 18.14 AV Lab Q08. Digital Photo Frame PenDriv Samsung Transcend 6.35% Sony ToshibaOthers Transcend Others 0 0.00% LG 94 4.93 121 Panasonic Q08.111 Digital111 Photo Frame 5.82 17.36% Total 1907 100.00% 100 94 Digital Photo Frame Philips 1000 121 6.35 7.04% 9.94% (Others) 0.68% Pioneer 429 22.50 1.77% 22.50% Samsung 331 0 17.36 0 Sony c 475 24.90 800 LG JVC JVC14.27% LG Panasonic Philips Pioneer Sony Others Others Philips 0 711 0.00 15.71% Pioneer Samsung
Panasoni Samsung Sony Others Total 1907 100 593 600 Home Theater System y 1.47% 0.05% 3.46% 417 500 4.72% 4.98% 379 464 Memory Cardequenc 400 Fr
264 15.10% 400 376 200 187 Top 3 Brands 22.34% 26.78% 24.34% 288 47 39 300 281 1) Kingston 2) SanDisk 18 3) Toshiba y 0 s s s e AV Labs Genius PenDrive Philips Samsung 14.74% Sony equenc Philips Other Geniu 200 Toshiba
The ubiquitous memory card first made itsAV Lab appearance in our brand survey way back in Fr PenDriv Samsung
Transcend Sony Toshiba Transcend Others 2006. Fast forward to 2010 and this nifty tool of the trade has become an afterthought for
98 4.67% many a user these days. Still, as prices continue to Digitaldrop, capacities Photo Frame keep growing and new 100 95 89 90 3.10% 66 designs abound, our respondents say Kingston (24%), SanDisk (18%) and Toshiba (15%) 59 5.14%
1 19.73% are the brands they go to when they think of memory cards. 0 a a n c A-Data Kingmax Kingston Panasonic PenDrive Sony Others A-Dat Toshib SanDisk Kingmax Kingsto PenDrive Transcend
Panasoni SanDisk Silicon Power Sony Toshiba Transcend Silicon Power Others Memory Card
0.05% 500 4.72% 3.46% 464 4.98%
15.10% 400 376
24.34% 288 Memory Card 300 Total 281 Percentage (%) A-DATA y 66 3.46 Kingmax 95 4.98 14.74%
Kingston equenc 200 464 24.34 Fr Panasonic 89 4.67 PenDrive 98 5.14 98 4.67% 95 89 SanDisk 100 376 90 19.73 3.10% 66 59 Silicon Power 59 3.10 5.14%
Sony 281 1 14.74 19.73% 0 a a n Toshiba 288c 15.10 A-Data Kingmax Kingston Panasonic PenDrive Sony Others
Transcend A-Dat 90 4.72 Toshib SanDisk Kingmax Kingsto PenDrive Transcend
Panasoni SanDisk Silicon Power Sony Toshiba Transcend Others 1 0.05 Silicon Power Others Total Memory1907 Card 100 0.10% 500 6.55% Motherboard - Intel Chipset 482 475 Motherboard - Intel Chipset Total Percentage 19.72% ASRock 125 6.55% 400 376 ASUS 482 25.28% Top 3 Brands 25.28% ECS 142 7.45% 1) ASUS 2) Gigabyte 3) MSI 300 Foxconn 131 6.87% y 9.12% Gigabyte 475 24.91% Intel 174 9.12% Just as in 2007, 2008 and 2009, ASUS holds on to its top ranking for four years in a row. equenc 200 174 Fr MSI 376 19.72% ASUS clinches top spot with 25% of our respondents voting for the popular Taiwanese 142 125 131 Others 2 0.10% motherboard brand. Gigabyte comes in second yet again with 24% of the sample vote 7.45% 100 Total 1907 100.00% with MSI coming in third again as well with 20% . Other brands that featured well in our 24.91% 6.87% 2 survey were Intel (9%) and ECS (7%) who finished fourth and fifth respectively. 0 l s S MSI ECS ASRock ASUS ECS Foxconn Gigabyte Inte ASU Other ASRock 0.10% Foxconn Gigabyte Intel MSI Others 500 6.55% 482 475 Motherboard - Intel Chipset Total Percentage Motherboard-Intel Chipset 19.72% ASRock 125 6.55% 400 376 ASUS 482 25.28% 0.10% 25.28% ECS 142 7.45% 500 482 6.55% 475 300 Motherboard - Intel Chipset Total PeFoxcrcentageonn 131 6.87% y 19.72% 9.12% ASRock 125 6.55%Gigabyte 475 24.91% 400 Intel 174 9.12% 376 equenc 200 174 ASUS 482 25.28% Fr MSI 376 19.72% 142 25.28% 125 131 ECS0.00% 142 7.45% 600 573 7.29% Others 2 0.10% 100 Foxconn 7.45% 131 6.87% 300 543 Total 1907 100.00%
y 24.91% 9.12% 494 Gigabyte 6.87% 475 24.91% 480 2 28.47% 0 Motherboard - AMD Chipset Total Percentage l
s Intel 174 9.12% Motherboard - Intel Chipset Total Percentage (%) S equenc 200 MSI ECS ASRock ASUS ECS Foxconn Gigabyte
174 Inte Fr ASU ASRock 139 7.29% Other
ASRock 125 6.55 ASRock
Foxconn MSI 376 19.72% 142 360 Gigabyte Intel MSI Others 30.05% ASUS 125 482131 25.28 ASUS 573 30.05%
y Others 2 0.10% ECS 142 7.45 7.45% 100 Motherboard-Intel0.10% Chipset ECS 158 8.29% Foxconn 131 6.87 6.55% Total 1907 100.00% 500 482 475 equenc 240 24.91% Gigabyte 494 25.90%
Gigabyte 475 24.91 Fr Motherboard - Intel Chipset Total Percentage 19.72% 6.87% MSI 543 28.47% Intel 174 2 9.12 158 0 139 ASRock 125 6.55% l s S Others 0 0.00% MSI 376 19.72 MSI 400 ECS 120ASRock ASUS ECS Foxconn Gigabyte Inte 376
ASU ASUS 482 25.28% Other
ASRock Total 1907 100.00%
Others 2 Foxconn 0.10
Gigabyte 25.90% Intel MSI Others 8.29% Total 1907 100 25.28% ECS 142 7.45% 0 0 300 Motherboard-Intel Chipset S Foxconn 131 6.87% MSI ECS ASRock ASUS ECS Gigabyte MSI ASU y
9.12% Others ASRock
Gigabyte Gigabyte 475 24.91% Others 0.00% 600 573 Intel 7.29% 174 9.12% Motherboardequenc 200 - AMD Chipset 543 174 Motherboard-AMD Chipset Fr 494 MSI 376 19.72% 142 125 131 480 28.47% Others 2 0.10% 7.45% Motherboard - AMD Chipset Total Percentage Top 3 Brands 100 Total 1907 100.00ASRock% 139 7.29% 24.91% 30.05% 1) ASUS 2) MSI 3) Gigabyte 360 6.87% ASUS 573 30.05% 2 y 0 ECS 158 8.29% l s S MSI ECS ASRock ASUS 0.00% ECS Foxconn Gigabyte Inte ASU
equenc Gigabyte 494 25.90% For the first time in six years, the600 AMD chipset-based573 motherboard categoryOther is no longer 240 7.29% ASRock Fr Foxconn Gigabyte Intel MSI 543 Others MSI 543 28.47% dominated by Gigabyte as ASUS and MSI pick-up the honors ahead of the traditionally 158 139 494 Others 0 0.00% popular brand. AMD-chipset boards continueMotherboard-Intel to enjoy popularity Chipset among Malaysians 120 480 28.47% Total 1907 100.00% 25.90% looking for the most bang for their buck in 2010. This year sees the three most popular Motherboard -8.29% AMD Chipset Total Percentage
0 ASRock 139 7.29% brands in this category swapping places with ASUS rising to top spot with 30% of the 0 S 30.05% MSI 360 ECS ASRock ASUS ECS Gigabyte MSI vote. MSI moving into second (28%) and Gigabyte picking-up third (26%). ASU ASUS 573 30.05% Others ASRock y Gigabyte Others ECS 158 8.29% Motherboard-AMD Chipset
equenc 240 Gigabyte 494 25.90% Fr MSI 543 28.47% 158 139 Others 0 0.00% 120 0.00% 600 573 7.29% Total 1907 100.00% 25.90% 543 8.29%
494 0 0 480 S 28.47% MSI ECS ASRock ASUS ECS Gigabyte MSI Motherboard - AMD Chipset Total Percentage ASU Others ASRock Gigabyte Others ASRock 139 7.29% 360 30.05% ASUS 573 30.05% Motherboard-AMD Chipset y ECS 158 8.29%
equenc 240 Gigabyte 494 25.90% Fr MSI 543 28.47% Motherboard - AMD Chipset Total158 Percentage (%) 139 ASRock 139 7.29 Others 0 0.00% 120 ASUS 573 30.05 Total 1907 100.00% 25.90% ECS 158 8.29 8.29% Gigabyte 494 0 25.90 0 MSI S 543 28.47 MSI ECS ASRock ASUS ECS Gigabyte MSI ASU Others
Others ASRock 0 0.00 Gigabyte Others Total 1907 100 Motherboard-AMD Chipset Processor 1500 1342
29.63% 1200 Top Brands Processor Total Percentage 1) Intel 2) AMD 900
y AMD 565 29.63% Intel 1342 70.37%
Once again the two popular chip makers meet head on for the eight time in our 2010 equenc 600 565
Fr Total 1907 100.00% poll. It is no surprise that our winner since 2003, Intel once again makes the CPU crown 70.37% in Malaysia its very own. Intel walks away with top honors for this year with a huge 70% 300 portion of the entire 2010 sample. AMD has to settles for second spot yet again with 29% of our respondents returning them as runner-up in this category again. 0 l AMD Intel Inte AMD 1500 Processor 1342 29.63% 1200
1500 900 Processor Total Percentage 1342 y AMD 565 29.63% 29.63% Intel 1342 70.37% 1200 equenc 600 565
Fr Total 1907 100.00% 0.00% 70.37% Memory (RAM) Total Percentage 1.68% 2.94% 800 3.99% 900 300 766 2.10%Processor 2.88%Total Percentage A-DATA 56 2.94% 1.89%
y 1.78%AMD 565 29.63% APOGEE 55 2.88% 1.68% 640 20.77% Corsair 396 20.77% 0 Intel 1342 70.37% l
equenc 600 565 AMD Intel Inte
AMD Kingmax 384 20.14% Fr Total 1907 100.00% 70.37% 480 Kingston 766 40.17%
y 396 OCZ 32 1.68% 300 Processor384 PQI 34 1.78%
equenc 320
1500 Fr Silicon Power 36 1.89% Processor Total Percentage (%) 0 1342 Strontium 40 2.10% AMD 565l 29.63 AMD Intel 40.17%
Inte 160 Intel AMD 1342 70.37 29.63% 20.14% Transcend 76 3.99% 1200 76 Total 1907 100 56 55 Winova 32 1.68% 32 34 36 40 32 0 0 Others 0 0.00% I r s x n Processor m 0.00% PQ A-DATAPr ocessorAPOGEE CorsairTotal Pe Kingmaxrcentag Kingstone 900 OCZ
Other Total 1907 100.00%
Corsai Memory (RAM) Total Percentage
Winova 1.68% A-DATA APOGEE Kingma
Kingsto 2.94% y Strontiu Transcend OCZ AMD3.99% PQI Silicon565 Powe r 29.63%Strontium Transcend 800 766 2.88% Silicon Power 2.10% A-DATA 56 2.94% Memory (RAM) WinovaIntel1.89% Others 1342 70.37% Memory (RAM) 1.78% APOGEE 55 2.88% equenc 565 600 1.68% Fr Total 1907 100.00% 70.37%640 20.77% Corsair 396 20.77% Top 3 Brands Kingmax 384 20.14% 300 Kingston 766 40.17% 1) Kingston 2) Corsair 3) Kingmax 480 y 396 OCZ 32 1.68% 384 0 0.00% PQI 34 1.78% l 1.68% Memory (RAM) Total Percentage Ever since the very first brand survey in 2003, Kingston has continued to make this equenc 320 AMD Inte2.94%l Inte AMD 800 Fr 3.99% Silicon Power 36 1.89% category its very own. Dominating the Memory 766(RAM) category for the eight year running 2.10% 2.88% A-DATA 56 2.94% 1.89% Strontium 40 2.10% in our 2010 survey, the ever-popular memory manufacturer secured 40% of the total vote 1.78% 40.17% APOGEE 55 2.88% Processor 1601.68% 20.14% Transcend 76 3.99% in this year’s sample. Enthusiast640 memory specialists, Corsair returns to claim second spot 76 20.77% Corsair 396 20.77% 56 55 Winova 32 1.68% 32 34 36 40 32 again for the sixth year running with 20% of the sample ahead of Kingmax who comes in 0 0 Kingmax 384 20.14% Others 0 0.00% I r s x n m
PQ A-DATA APOGEE Corsair Kingmax Kingston third again with 20% of the total vote. OCZ
Other Total 1907 100.00% Corsai Kingston 766 40.17% Winova A-DATA APOGEE Kingma 480 Kingsto Strontiu
Transcend OCZ PQI Silicon Power Strontium Transcend y 396 Silicon Power OCZ 32 1.68% 384 Winova Others Memory (RAM) PQI 34 1.78%
equenc 320
Fr Silicon Power 36 1.89% 0.00% Memory (RAM) Total Percentage 1.68% 2.94% Strontium 40 2.10% 800 3.99% 160 766 40.17% 2.10% 2.88% A-DATA 56 2.94% 1.89% 20.14% Transcend 76 3.99% 1.78% 76 APOGEE 55 2.88% 56 55 1.68% Winova 32 1.68% 36 40 32 640 32 34 20.77% Corsair 396 20.77% 0 0 Others 0 0.00% I r s x n
m Kingmax 384 20.14%
PQ A-DATA APOGEE Corsair Kingmax Kingston Memory (RAM) TotalOCZ Percentage (%)
Other Total 1907 100.00% Corsai Winova A-DATA APOGEE
Kingma Kingston 766 40.17% A-DATA Kingsto 56 2.94 Strontiu
480 Transcend OCZ PQI Silicon Power Strontium Transcend Silicon Power APOGEE y 396 55 2.88 OCZ 32 1.68% 384 Winova Others Corsair Memory (RAM)396 20.77 PQI 34 1.78%
Kingmax equenc 320 384 20.14
Fr Silicon Power 36 1.89% Kingston 766 40.17 OCZ 32 1.68 Strontium 40 2.10% 40.17% PQI 160 34 1.78 20.14% Transcend 76 3.99% Silicon Power 36 76 1.89 56 55 Winova 32 1.68% Strontium 40 32 34 36 40 32 2.10 0 0 Others 0 0.00% I r s x Transcend 76 n 3.99 m
PQ A-DATA APOGEE Corsair Kingmax Kingston OCZ
32 1.68Other Total 1907 100.00%
Winova Corsai Winova A-DATA APOGEE Kingma Kingsto Strontiu
Transcend OCZ PQI Silicon Power Strontium Transcend Others 0 0.00 Silicon Power 1907 100 Winova Others Total Memory (RAM) 0.00% Graphics Card - ATI Chipset Total Percentage 500 4.67% Graphics Card - ATI Chipset ASUS 403 21.13% 21.13% 403 AXLE 83 4.35% 400 18.98% 362 ECS 84 4.40% 352 Top 3 Brands GeCube 109 5.72%
1) ASUS 2) Sapphire 3) Gigabyte 300 4.35% Gigabyte 352 18.46% y 5.14% HIS 91 4.77% 4.40%
This year’s winner, ASUS holds on to top spot for the third year running in this category equenc 200 MSI 153 8.02% Fr 153 4.35% PALIT 83 4.35% with 21% of voters nodding in their favor yet again. Fast-growing brand, Sapphire picks-up 5.72% 109 second spot for the third time as well with 19% of our respondents voting for them while 98 PowerColor 98 5.14% 100 83 84 91 89 83 8.02% third spot in the 2010 survey goes to Gigabyte (18%), displacing last year’s third spot Sapphire 362 18.98% 4.77% 18.46% XFX 89 4.67% winner, PowerColor. 0 0 s S T e e S Others 0 0.00% HI MSI ECS XFX ASUS AXLE ECS GeCube Gigabyte AXLE ASU PALI Other 0.00% GeCub Sapphir Gigabyte Total 1907 100.00% HIS MSI 4.67% PALIT PowerColor Sapphire Graphics Card - ATI Chipset Total Percentage 500 PowerColor XFX Others ASUS 403 21.13% Graphics Card-ATI Chipset 21.13% 403 AXLE 83 4.35% 400 18.98% 0.00% 362 ECS 84 4.40% 352 Graphics Card - ATI Chipset Total Percentage 500 4.67% GeCube 109 5.72%
300 ASUS 4.35% 403 21.13%Gigabyte 352 18.46% 21.13% y AXLE 83 4.35% 403 18.98% 5.14% HIS 91 4.77% 400 4.40%
362 equenc 200 ECS 84 4.40%MSI 153 8.02%
352 Fr 153 4.35% PALIT 83 4.35% GeCube 5.72% 109 5.72% Graphics Card - ATI Chipset Total Percentage (%) 0.05% 109 300 600 98 6.19% PowerColor 98 5.14% ASUS 403 21.13 100 83 84 91 89 4.35% Gigabyte 352 18.46% 83 8.02%4.51% y Sapphire 362 18.98% AXLE 83 4.35 21.82% 5.14% HIS 91 Graphics4.77% Card - NVIDIA Chipset Total Percentage 4.61% 4.77% 18.46% ECS 84 4.40 470 4.40% XFX 89 4.67% 480 0 ASUS 416 21.81%
equenc 200 0 MSI 153 8.02% s S T e e GeCube 109 5.72 S Others 0 0.00% Fr 416 HI MSI ECS XFX ASUS AXLE ECS GeCube Gigabyte AXLE 96 5.03% AXLE ASU 153 4.35% PALI Gigabyte Other PALIT 83 4.35% 352 18.46 GeCub Sapphir Gigabyte 5.72% HIS MSI PALIT PowerColor Sapphire Total 1907 100.00%
PowerColor Galaxy 111 5.82% HIS 109 91 4.77 360 0.00% 98 PowerColor 98 5.14% y 315 XFX Others 100 83 84 91 89 4.67% Graphics Card - ATI5.03% Chipset Total GigaPercentagbyte e 315 16.52% MSI 500 153 83 8.02 8.02% Graphics Card-ATI Chipset Sapphire 362 18.98% PALIT 83 4.35 ASUS 403 Le21.13%adtek WinFast 123 6.45%
equenc 240 21.13% 4.77% 18.46% 5.82% PowerColor 98 5.14 Fr 24.65% XFX 89 4.67% 0 AXLE 83 Manli4.35% 83 4.35% 0 403 18.98%
Sapphire 400 s S T e e S 362 18.98 Others 0 MSI0.00 % 470 24.65% HI MSI ECS 362 XFX ASUS AXLE 123 ECS GeCube Gigabyte ECS 84 4.40% AXLE ASU XFX 35289 PALI 4.67 111 118 Other 120 96 GeCub 88 Sapphir Palit 88 4.61% Others Gigabyte HIS MSI PALIT83 86PowerColor Sapphire ToGetalCu be 1907109 100.005.72% % 0 PowerColor 0.00 16.52% 4.35% XFX 86 4.51% Total 300 1907 100 XFX Others 4.35% Gigabyte 352 18.46% 1 6.45% y Graphics Card-ATI Chipset 0 Zotac 118 6.19% i t s S MSI
XFX ASUS AXLE HIS Galaxy Gigabyte Leadtek WinFas t 91 4.77%
5.14% Palit AXLE ASU Manl Zotac Other Galaxy 4.40% Others 1 0.05% Gigabyte Manli MSI Palit 0.05%XFX Zotac
equenc MSI 153 8.02% 200 600 6.19% Total 1907 100.00% Fr
Leadtek WinFas Others 153 4.35% 4.51% PALIT 83 4.35% Graphics Card-NVIDIA Chipset 5.72% 21.82% Graphics Card - NVIDIA Chipset Total Percentage Graphics Card - NVIDIA109 Chipset 4.61% 98 480 470 PowerColor 98 5.14% 100 83 84 91 89 ASUS 416 21.81% 83 8.02% 416 Sapphire 362 18.98%AXLE 96 5.03% Top 3 Brands 4.77% 18.46% XFX 89 4.67Galaxy% 111 5.82% 1) MSI 2) ASUS 3) Gigabyte 0 360 0 y 315 5.03% s S T e e S Others 0 0.00Giga%byte 315 16.52% HI MSI ECS XFX ASUS AXLE ECS GeCube Gigabyte AXLE ASU PALI Other 0.05%
GeCub Leadtek WinFast 123 6.45% Sapphir Gigabyte Total 1907 100.00% 600 equenc HIS 240 MSI 6.19% PALIT PowerColor Sapphire NVIDIA chipset graphic cards have always been popular among MalaysianPowerColor consumers, 5.82% Fr 24.65% Manli 83 4.35% XFX 4.51%Others especially gamers. In the 2010 survey, MSI isGraphics once again Card-ATI crowned Chipset as the most popular 21.82% Graphics Card - NVIDIA Chipset Total PeMSIrcentag e 470 24.65% 4.61% 123 111 118 NVIDIA chipset card brand for the fifth year running with 47025% of the total vote. ASUS again 120 96 480 83 88 86 ASUS 416 21.81%Palit 88 4.61% 16.52% retains its second position for the sixth416 year in a row with 22% of our respondents voting 4.35%AXLE 96 5.03%XFX 86 4.51% 1 6.45% for them again this year. Third spot for four consecutive years goes yet again to Gigabyte 0 Zotac 118 6.19% i t s 360 S Galaxy 111 5.82% MSI
XFX ASUS AXLE Galaxy Gigabyte Leadtek WinFast Palit AXLE ASU Manl Zotac Other Galaxy Others 1 0.05% with 16% of our respondentsy voting for the popular315 brand. 5.03%
Gigabyte Gigabyte 315 16.52% Manli MSI Palit XFX Zotac Total 1907 100.00%
Leadtek WinFas Others Leadtek WinFast 123 6.45%
equenc 240 Graphics Card-NVIDIA Chipset 5.82% Fr 24.65% Manli 83 4.35% MSI 470 24.65% 123 0.05% 111 118 120600 96 6.19% 83 88 86 Palit 88 4.61% 4.51% 16.52% 4.35% 21.82% XFXGraphics Card - NVIDIA Chipset 86Total 4.51Percentag% e 4.61% 1 6.45% 4800 470 ZoASUStac 118416 6.19%21.81% i t s S MSI
XFX ASUS AXLE Galaxy Gigabyte Leadtek WinFast Palit
416 AXLE ASU Manl Zotac Other Galaxy OtAXLEhers 196 0.055.03%%
Gigabyte Manli MSI Palit XFX Zotac 360 ToGalaxytal 1907111 100.005.82% % Graphics Card - NVIDIA Chipset TotalLeadtek WinFas Percentage (%) Others y 315 5.03% Gigabyte 315 16.52% ASUS Graphics Card-NVIDIA416 Chipset 21.82 AXLE 96 5.03 Leadtek WinFast 123 6.45%
equenc 240 5.82% Galaxy Fr 111 5.82 24.65% Manli 83 4.35% Gigabyte 315 16.52 MSI 470 24.65% 123 Leadtek WinFast 111 123 118 6.45 120 96 Manli 83 83 88 86 4.35 Palit 88 4.61% 16.52% MSI 470 24.65 4.35% XFX 86 4.51% 6.45% Palit 88 1 4.61 0 Zotac 118 6.19% i t s XFX S 86 4.51 MSI
XFX ASUS AXLE Galaxy Gigabyte Leadtek WinFast Palit AXLE ASU Manl Zotac Other Zotac Galaxy 118 6.19 Others 1 0.05% Gigabyte Manli MSI Palit XFX Zotac Others 1 0.05 Total 1907 100.00%
Leadtek WinFas Others Total 1907 100 Graphics Card-NVIDIA Chipset 0.00% 700 Hard Disk Drive (Internal) 633 14.58% Hard Disk Drive (Internal) Total Percentage 560 Hitachi 278 14.58% Top 3 Brands 528 33.19% 1) WD 2) Seagate 3) Samsung 468 Samsung 468 24.54% 420 Seagate 528 27.69%
y Western Digital 633 33.19% 2010 sees Terabyte HDDs becoming more mainstream and fast finding homes in most 24.54% 278 Others 0 0.00% of our PCs. In our 2009 survey, Malaysians voted Seagate, Western Digital and Samsung equenc 280 Fr Total 1907 100.00% as their top three brands. This year, our respondents voted for WD (33%) as their favorite internal HDD brand. Seagate comes in second with 28% ahead of third place brand 140
Samsung who collected 25% of the vote. 27.69%
0 0 l s e Hitachi Samsung Seagate Western Digital Others Other Hitachi Seagat Samsung 0.00%
700 Western Digita
Hard Disk Drive (Internal)633 14.58% Hard Disk Drive (Internal) Total Percentage 560 Hitachi 278 14.58% 528 33.19% 468 0.00% Samsung 468 24.54%
700 420 Seagate 528 27.69% 14.58% 633 y Western Digital 633 33.19% Hard Disk Drive (Internal)24.54% Total Percentage 278 Others 0 0.00% 560 equenc 280 Fr Hitachi 278 14.58% 528 33.19% 0.00% Total 1907 100.00% 4.20% 468 400 Samsung 468 24.54% 140 13.58% 420 Seagate 9.91% 528 27.69% 27.69% Hard Disk Drive (External / Portable) Total Percentage y 319 5.14% Western Digital 633 33.19% 320 0 A-DATA 80 4.20% 0 l s e 24.54% 271 Hitachi SamsungOthers Seagate Western Digital Others 0 0.00%Apacer 189 9.91% 278 259
Other 3.62% equenc 280 Hitachi Seagat 14.21% Samsung Fr 240 Total 1907 100.00Buffalo% 271 14.21% 2.83% Western Digita Hard Disk Drive (Internal) Total Percentage (%) y Freecom 76 3.99% 189 Hard Disk Drive (Internal) Hitachi 278 14.58 3.09% 140 Hitachi 107 5.61% Samsung 468 24.54 equenc 160 Fr 3.99% Imation 105 5.51% Seagate 528 27.69 27.69% 0.00% 107 105 700 95 98 Kingmax 69 3.62% Western Digital 633 0 33.19 80 76 14.58% 16.73% 5.61% 0 633 80 69 69 l s e 59 Memorex 57 2.99% Others 0 0.00 57 54 Hard Disk Drive (Internal) Total Percentage Hitachi Samsung Seagate Western Digital Others 5.51% Other Total Hitachi 1907 100 Samsung 95 4.98% 560 Seagat 3.62%
Samsung 528 Hitachi 278 14.58% 33.19% 0 4.98% 2.99% 0 Seagate 319 16.73% x e n
468 Western Digita Samsung 468 24.54% A-DATA Apacer Bu alo0.00% Freecom Hitachi Sens
Others Sense 59 3.09% Hitachi Apacer Bu alo
Hard Disk Drive (Internal) Imatio Toshiba A-DATA Seagate Freecom Kingma 4.20%
Samsung Seagate 528 27.69% Memorex Imation Kingmax Samsung Seagate 420 400 Transcend Memorex Silicon Power
y 13.58% Silicon Power 54 2.83% Hard Disk Drive (External / Portable) Western Digital SensWee sternSilicon Digital Power Toshiba 9.91%Transcend 633Western Digital33.19% HardTo Diskshiba Driv e (Ex ternal / Portable) Total 69Pe rcentag3.62%e Hard Disk Drive (External / Portable) 24.54% Others 278 319 5.14% Others 0 0.00% equenc 280 320 A-DATrTAanscend 80 984.20% 5.14% Fr Total 1907 100.00% 271 ApacerWestern Digital 189 2599.91% 13.58% 259 3.62% Top 3 Brands 14.21% 140 240 BuffaloOthers 271 0 14.21%0.00% 1) Seagate 2) Buffalo 3) WD 2.83% y Freecom 76 3.99% 27.69%189 Total 1907 100.00% 3.09% Hitachi 107 5.61% 0 0 equenc 160 l s Fr External/portable HDD drives are pretty much indispensable thesee days especially for 0.00% Hitachi Samsung Seagate Western Digital Others 3.99% Imation 105 5.51% Other Hitachi 107 105 4.20% those of us who need to store large amounts of data, photos andSeagat videos. The advent of 95 98 400 Samsung Kingmax 69 3.62% 80 76 16.73% 5.61% 80 13.58% 69 69 HD has also expedited the need for more storage on the go. Our 2010 respondentsWestern Digita voted 57 59 54 9.91% Memorex 57 2.99% Hard Disk Drive (Internal) Hard Disk Drive (Ex5.51% ternal / Portable) Total Percentage that when it comes to external HDDs, the brands they like are Seagate (17%), Buffalo (14%) 3.62% Samsung 95 4.98% 319 5.14% 0 4.98% 2.99% 320 0 A-DATA Seagat80e 4.20% 319 16.73% x e
and WD (13%). n A-DATA Apacer Bu alo Freecom Hitachi Sens
Others Sense 59 3.09% Hitachi Apacer 271 Bu alo Imatio Toshiba A-DATA
Seagate Apacer 189 9.91% Freecom Kingma Samsung 259 Memorex Imation Kingmax Samsung Seagate 3.62% Transcend Memorex
Silicon Power 14.21% Silicon Power 54 2.83% 240 Western Digital Sense SiliconBuffalo Power Toshiba Transcend Western Digital 271 14.21% 2.83% Toshiba 69 3.62% y Hard Disk Drive (External / Portable) Others Freecom 76 3.99% 189 3.09% Transcend 98 5.14% Hitachi Western107 Digital 5.61 % 259 13.58% equenc 160 0.00% Fr 3.99% Imation 105 5.51% 4.20% Others 0 0.00% 400 107 105 95 98 13.58% Kingmax Total 69 3.62% 1907 100.00% Hard Disk Drive (External / Portable) Total Percentage (%) 9.91% 80 76 16.73% 5.61% A-DATA 80 69 80 69 4.20 Hard Disk Drive (External / Portable) Total Percentage 57 59 Memorex 57 2.99% 54 319 5.14% Apacer 320 189 9.91 5.51% A-DATA 80 4.20% 3.62% Samsung 95 4.98% Buffalo 271271 14.21 4.98% Apacer 189 9.91% 0 259 3.62% 2.99% Freecom 0 76 3.99 14.21% Seagate 319 16.73% x e 240 n A-DATA Apacer Bu alo Freecom Hitachi Buffalo 271 14.21% Hitachi 107 5.61 2.83% Sens Others y Sense 59 3.09% Hitachi Apacer Bu alo Imatio Toshiba A-DATA Seagate Freecom 76 3.99% Freecom Kingma Samsung Imation 189 105Memorex 5.51 Imation Kingmax Samsung Seagate Transcend 3.09% Memorex Kingmax 69 Silicon Power 3.62 HitachiSilicon Po wer 107 5.61%54 2.83% Western Digital
equenc 160 Sense Silicon Power Toshiba Transcend Western Digital Memorex Fr 57 2.99 3.99% ImationTo shiba 105 5.51%69 3.62% Hard Disk Drive (External / Portable) Others Samsung 95 107 105 4.98 95 98 KingmaxTranscend 69 3.62%98 5.14% 80 76 16.73% 5.61% Seagate 80 319 69 69 16.73 59 Memorex 57 2.99% 57 54 Western Digital 259 13.58% Sense 59 3.09 5.51% Silicon Power 54 2.83 3.62% Samsung 95 4.98% 0 4.98% 2.99% Others 0 0.00% Toshiba 0 69 3.62 Seagate 319 16.73% x e n A-DATA Apacer Bu alo Freecom Hitachi Total 1907 100.00%
Transcend 98 Sens 5.14 Others Sense 59 3.09% Hitachi Apacer Bu alo Imatio Toshiba A-DATA Seagate Freecom Kingma Samsung Memorex Imation Kingmax Samsung Seagate Western Digital 259 13.58Transcend Memorex
Silicon Power Silicon Power 54 2.83%
Western Digital Sense Silicon Power Toshiba Transcend Western Digital Others 0 0.00 Toshiba 69 3.62% Total Hard Disk1907 Drive (External / Portable)100 Others Transcend 98 5.14% Western Digital 259 13.58% Others 0 0.00% Total 1907 100.00% 0.05% 600 4.36% LCD Monitor 17.09% 538 LCD Monitor Total Percentage 480 Acer 326 17.09% Top 3 Brands 28.21% AOC 302 15.83% 1) Samsung 2) Acer 3) AOC 360 ASUS 72 3.77% 326 y 302 15.83% BenQ 111 5.83% Dell 148 7.77%
2010 has been about LED-backlit widescreen models going mainstream. Offering ever equenc 240 Fr HP 84 4.40% slimmer designs and lower power consumption, these new models are seemingly the 148 LG 128 6.72% 128 3.77% future of LCD desktop monitors. For the eight year running, hot favorite Samsung makes 120 111 114 5.97% 84 83 Philips 114 5.97% this category their own with 28% of the brand survey sample. Acer continues as the new 72 5.83% 6.72% Samsung 538 28.21% 7.77% force in this segment by taking second spot again with 17% of our respondents nodding 1 4.40% 0 ViewSonic 83 4.36% l s c S LG HP
Del Acer AOC ASUS BenQ Dell AOC in their favor. While AOC enters our Top 3 Brands for the first time with 16% of the vote. Acer ASU BenQ 0.05% Other Philips Others 1 0.05% Samsung
600 ViewSoni HP LG 4.36%Philips Samsung ViewSonic 17.09% Total 1907 100.00% 538 Others LCD Monitor LCD Monitor Total Percentage 480 Acer 326 17.09%
0.05% 28.21% AOC 302 15.83% 600 4.36% ASUS 72 3.77% 360 17.09% 538 326 y 302 LCD Monitor Total Percentage15.83% BenQ 111 5.83% 480 Acer 326 17.09% Dell 148 7.77% equenc 240 Fr HP 84 4.40% 28.21% AOC 0.00%302 15.83% 148 LG 128 6.72% 600 128 ASUS 3.25% 72 3.77%3.77% LCD Monitor 360 Total Percentage (%) 120 111 114 5.97% 326 548 Philips 114 5.97% y 84 83 8.91% 536 72 Acer 302 326 17.09 15.83% BenQ 111 19.24%5.83%5.83% 6.72% Samsung 538 28.21% AOC 302 15.83 7.77% 480 1 Dell 4.40% 148 7.77% Desktop / AIO Total Percentage equenc 240 0 ViewSonic 83 4.36% l s c S ASUS Fr 72 3.77 LG HP HP 84 4.40% Acer 367 19.24% Del Acer AOC ASUS BenQ Dell AOC Acer ASU BenQ Other BenQ 111 5.83 Philips Others 1 0.05% 367 148 Samsung Dell 536 28.11% ViewSoni HP LG LG Philips128 Samsung6.72% ViewSonic Dell 148 128 7.77 360 3.77% 111 114 5.97% Total 1907 100.00% 120 y Others Fujitsu 124 6.50% HP 84 83 Philips 114 5.97% 72 84 4.40 LCD Monitor 5.83% Gateway 100 5.24% LG 128 6.72 6.72% 28.74% Samsung 538 28.21% equenc 240 4.40% 7.77% Philips 114 1 5.97 Fr HP 548 28.74% 0 ViewSonic 83 4.36% l s c S 0.05% 170 28.11% LG Samsung 538 HP 28.21
Del Acer AOC ASUS BenQ Dell Lenovo 170 8.91% AOC Acer ASU BenQ Other ViewSonic 600 83 Philips 4.36 1244.36% Others 1 0.05% Samsung 120 100 ViewSoni HP LG Philips Samsung17.09% ViewSonic Shuttle 62 3.25% 538 Others 1 0.05 62 Total 1907 100.00% Others LCD Monitor Total Percentage Others 0 0.00% Total LCD1907 Monitor 100 5.24% 480 0 6.50% 0 Acer 326 17.09% Total 1907 100.00% l y u HP
Del Acer Dell Fujitsu Gateway HP 28.21% Acer AOC 3020.00% 15.83% Fujits Others Shuttle Lenovo
Gatewa Lenovo Shuttle Others 360 600 ASUS 3.25% 72 3.77% 326 Desktop / AIO y 302 548 8.91% 536 15.83% BenQ 111 5.83%19.24% Desktop / AIO Dell 148 7.77%
equenc 240 480 Desktop / AIO Total Percentage Fr HP 84 4.40% Top 3 Brands Acer 367 19.24% 148 LG 128 6.72% 128 367 0.00% 3.77% Dell 536 28.11% 1) HP 2) Dell 120 3)111 Acer 114 360 5.97% 84 83 Philips 114 5.97% 600 72 y 3.25% 5.83% Fujitsu 124 6.50% 6.72% 548 8.91% Samsung 538 28.21% 536 7.77% 28.74% Gateway 100 5.24% Touchscreen enabled and AIO desktop systems are now available in Malaysia.1 Replacing 4.40% 19.24% 0 equenc 240 ViewSonic 83 4.36% l s c Fr S HP 548 28.74% LG HP
Del Acer AOC ASUS BenQ Dell AOC the old Desktop category, the Desktop / AIO categoryAcer makes its debut in our 2010 survey Desktop / AIO Total Percentage
ASU 170 480 BenQ
Other 28.11% Philips Others 1 0.05% Lenovo 170 8.91% Samsung with seven popular brands entering the fray. HP walks away with top spot (29%)ViewSoni in this HP LG 124 Philips Samsung ViewSonic Acer 367 19.24% 120 100 Total 1907 100.00% Shuttle 62 3.25% Others inaugural result while Dell is a close second367 (28%) and Acer third with 19% of pollsters 62 Dell 536 28.11% 360 LCD Monitor Others 0 0.00% 5.24% nodding in their favor. y 0 Fujitsu 6.50% 124 6.50% 0 Total 1907 100.00% l y u HP
Del Acer GatewayDell Fujitsu Gateway100 HP 5.24% 28.74% Acer Fujits Others Shuttle Lenovo equenc
240 Gatewa Lenovo Shuttle Others
Fr HP 548 28.74% 170 Desktop / AIO 28.11% Lenovo 170 8.91% 124 120 100 Shuttle 62 3.25% 62 Others 0 0.00% 5.24% 0.00% 0 6.50% 0 Total 1907 100.00% l y 600 u 3.25% HP
Del Acer Dell Fujitsu Gateway HP Acer 548 Fujits Others 8.91% Shuttle
536 Lenovo
Gatewa Lenovo Shuttle Others 19.24%
480 Desktop / AIO Desktop / AIO Total Percentage Acer 367 19.24%
367 Dell 536 28.11% 360
y Fujitsu 124 6.50%
Desktop / AIO Total Percentage (%) 28.74% Gateway 100 5.24% Acer equenc 240 367 19.24 Fr HP 548 28.74% Dell 536 170 28.11 28.11% Lenovo 170 8.91% Fujitsu 124124 6.50 120 100 Shuttle 62 3.25% Gateway 100 5.24 62 HP 548 28.74 Others 0 0.00% 5.24% Lenovo 170 8.910 6.50% 0 Total 1907 100.00% l y u
Shuttle 62 HP 3.25 Del Acer Dell Fujitsu Gateway HP Acer Fujits Others Shuttle Lenovo
Others 0 Gatewa 0.00 Lenovo Shuttle Others Total 1907Desktop / AIO 100 0.00% 0.16% (Twinhead) 400 Notebook 15.78% 17.25%
329 324 320 Top 3 Brands 301 1) Acer 2) HP 3) Toshiba 269 5.45% 4.14% 240 2.41% 3.93% y While tablets start to hog the limelight, notebooks continue to dominate the local PC 2.10% 4.61% 4.30% buying market. In 2010, notebook makers continued to release new models touting more equenc 160 Fr powerful processors and graphics as well as slimmer designs. In this keenly contested 104 88 82 category, our brand survey this year sees 15 brands vying for top honors. For the fifth year 80 79 75 77 14.11% 16.99% 48 46 running, our respondents in 2010 have chosen Acer (17%), HP (16%) and Toshiba (15%) as 42 40 4.04% 3 0 2.20% 2.52% their Top 3 Brands. Popular brands Dell, Sony and ASUS had to settle with fourth, fifth and 0 l s y S HP MSI
Del Acer Alienware Apple ASUS Dell Acer Sony ASU
sixth placing respectively. Apple Other Fujitsu Lenovo Toshiba Gatewa Gigabyte Samsung Twinhead Alienware Fujitsu Gateway Gigabyte HP Lenovo
0.00% MSI 0.16% (TwinheadSamsung) Sony Toshiba Twinhead 400 Notebook Others15.78% 17.25%
329 324 0.00% 320 0.16% (Twinhead) 400 301 15.78% 269 17.25% 5.45% Notebook Total Percentage (%) 4.14% Acer 329 240 329 324 17.25 2.41% 3.93%
320 y Alienware 79 3014.14 2.10% Apple 75 269 5.45% 4.61% 3.93 4.14% 4.30% equenc 160
ASUS 88 4.61 Fr 0.00% 240 2.41%400 5.14% Dell 104 3.93% y 269 14.11 2.10% 88 18.04% 79 82 9.91% Fujitsu 77 4.04 80 344 75 77 14.11% 340 4.61% 48329 16.99% 4.30% 42 46
Gateway equenc 160 48 2.52 320 40 Gigabyte Fr 42 2.20 3.15% 4.04% 3 0 2.20% 2.52% 104 0 l s HP y 3.09% 32488 16.99 S HP MSI 79 82 Del Acer Alienware Apple ASUS Dell 77 Acer 75 Sony 14.11% ASU Apple Other Lenovo 80 Fujitsu 82 240 Lenovo 4.30 Toshiba 2.41% Gatewa Gigabyte 16.99% Samsung Twinhead 48 Alienware Fujitsu Gateway Gigabyte HP Lenovo
46 y MSI 40 42 40 2.10 186 189 Samsung 46 4.04% MSI5.51% Samsung Sony Toshiba Twinhead 2.413 0 2.20%Notebook 2.52% 17.83%
0 equenc 160 l Others s y Sony 104 S
5.45 Fr HP MSI
Del Acer Alienware Apple ASUS Dell Acer Sony ASU Apple Other
Fujitsu 0.00%
Toshiba Lenovo 301 15.78Toshiba 0.16% (Twinhead) 105 Gatewa Gigabyte Samsung Twinhead 400 Alienware Fujitsu Gateway Gigabyte 98HP Lenovo Twinhead 3 0.16 84 15.78% 67 17.25% 80MSI Samsung Sony 60 Toshiba Twinhead 17.25% Others 0 0.00 59 Notebook 46 329 9.75% Total 1907 324 100 Others 320 301 0 3.51% 4.40% 0 l i s y S u
269 5.45% HP MSI Del 4.14% Acer ASUS Dell Fujitsu Gateway Acer Sony ASU Manl Fujits Other Lenovo Toshiba Gatewa Samsung HP Lenovo Manli MSI Samsung 240 0.00% 2.41% 3.93% y 400 Sony Toshiba5.14% Others Netbook 2.10% Netbook 18.04% 9.91% 344 4.61% 4.30% 340 equenc 160 329 Fr 320 3.15% 104 Top 3 Brands 88 0.00% 82 3.09% 80400 79 75 77 5.14% 14.11% 1) Acer 2) ASUS 3) HP 16.99% 18.04% 48 46 240 2.41% 42 40 9.91%
344 y 340 4.04% 329 186 189 3 0 2.20% 2.52% 5.51% 3200 17.83%
Appearing for the third time in our brand survey is the netbookl category. In 2010, the s y S 3.15% equenc
HP 160 MSI
Del Acer Alienware Apple ASUS Dell Acer Fr Sony ASU Apple Other Fujitsu Lenovo netbook is starting to face stiff competition from cheaper tablets riding theToshiba wave of the
Gatewa 3.09% Gigabyte Samsung Twinhead Alienware Fujitsu Gateway 105Gigabyte HP Lenovo 98 iPad’s popularity. This year, when our respondents240 think of netbooks, they think of the 2.41% 84 MSI80 Samsung 67 Sony Toshiba Twinhead y 59 60 17.25% Notebook 46 following brands: Acer (18%), ASUS (17.8%) and HP (17.2%).186 189 5.51%Others 9.75% 17.83% 3.51% equenc 160 0 4.40%
Fr 0 l i s y S u HP MSI Del Acer ASUS Dell Fujitsu Gateway Acer Sony ASU 105 Manl Fujits Other Lenovo 98 Toshiba Gatewa 84 Samsung HP Lenovo Manli MSI Samsung 80 67 59 60 17.25% Sony Toshiba Others 46 Netbook 9.75%
0 3.51% 4.40% 0 l i s y S u HP MSI Del Acer ASUS Dell Fujitsu Gateway Acer Sony ASU Manl 0.00% Fujits Other Lenovo Toshiba Gatewa 400 Samsung HP Lenovo5.14% Manli MSI Samsung 18.04% Sony 9.91% Toshiba Others 344 340 Netbook 329 320 Netbook Total Percentage (%) 3.15% Acer 344 18.04 3.09%
ASUS 240 340 17.83 2.41%
Dell y 186 9.75 186 189 Fujitsu 84 4.40 5.51% 17.83% Gateway equenc 160 67 3.51 Fr
HP 329 105 17.25 98 Lenovo 10584 5.51 80 67 Manli 46 59 60 2.41 17.25% 46 MSI 59 3.09 9.75% 0 3.51% 4.40% Samsung 0 60 3.15 l i s y S u HP MSI Sony 189Del 9.91 Acer ASUS Dell Fujitsu Gateway Acer Sony ASU Manl Fujits Other Lenovo Toshiba Gatewa Toshiba 98 Samsung 5.14 HP Lenovo Manli MSI Samsung Others 0 0.00 Netbook Sony Toshiba Others Total 1907 100 0.00% (Others) 3.46% 600 4.61% 5.09% USB Flash Drive 4.35% 522 3.41% 6.05% 4.30% 480 2.83% 4.98%
Top 3 Brands 360
y 293 289 1) Kingston 2) PenDrive 3) SanDisk 15.15%
equenc 240 Fr One of the largest categories in our 2010 survey with 13 brands on show, USB flash drives 3.04% 115 27.37% are as ubiquitous as the floppy used to be years ago. Affordable, compact and hardy, flash 120 97 95 82 83 88 drives are now pretty much the mobile storage tool of choice for most people. As in 2008 66 65 58 54 15.36% 0 and 2009, our pool of respondents have selected the same three brands as their Top 3 0 I r s e x a n
PQ A-Data Apacer Corsair Imation Kingmax Sony Other Corsai A-Dat Brands again: Kingston (27%), PenDrive (15.3%) and SanDisk (15.1%). Apacer Toshiba SanDisk Imation Kingma PenDriv Kingsto
Transcend Kingston PenDrive PQI SanDisk Silicon Power Silicon Power Sony Toshiba Transcend Others USB Flash Drive 0.00% (Others) 3.46% 600 4.61% 5.09% 4.35% 522 3.41% 6.05% 0.00% (Others) 4.30% 480 3.46% 2.83% 600 4.61% 5.09% 4.35% 4.98% 522 3.41% 360 6.05% 4.30% USB Flash Drive 480 Frequency Percentage (%) y 293 289 2.83% 15.15% A-Data 66 3.46 4.98% 0.26% (Others) equenc 240600 Apacer 97 5.09 Fr 360 17.15% Corsair 65 3.41 510
y 3.04% 293 289 115 27.37% Imation 82 4.30 120 97 95 26.73% 15.15%480 82 83 88 Kingmax 95 4.98 66 65 58 54 equenc 240 3.46% 15.36% Kingston Fr 522 27.37 0 0 I r s e x
360 a PenDrive 293 15.36 n 327 PQ A-Data4.56% Apacer Corsair Imation Kingmax y Sony
3.04% Other Corsai A-Dat 115 Apacer Toshiba SanDisk Imation 277
Kingma 27.37% PenDriv PQI 97 58 3.04 Kingsto 120 95 Transcend Kingston PenDrive PQI SanDisk Silicon Power 82 83 88 SanDisk 66 65289 15.15 Silicon Power 4.98% 3.72% 58 54 equenc 240 Sony Toshiba Transcend Others Silicon Power 54 2.83 Fr USB Flash Drive 15.36% 0.00% (Others) 3.20% 3.41% 0 Sony 0 115 6.05 4.61% 3.46% I
600 r s e x a 5.09% n 4.35% 2.73% 4.25% PQ A-Data120 Apacer Corsair 95 Imation Kingmax Toshiba 83 Sony 4.35 81 80 87 Other Corsai A-Dat Apacer 522 71 68 663.41% 3.25% Toshiba SanDisk
Imation 65 62 61 Kingma PenDriv Kingsto 6.05% 52
Transcend Kingston PenDrive PQI SanDisk Silicon Power Transcend 88 4.61 4.20%
Silicon Power 4.30% Others 480 0 0.00 5 3.57% 14.53% Sony0 Toshiba Transcend Others i 2.83% r s s c c e s USB Flash Drive g Total 1907 100 4.98% Altec Lansing Blueaudios Cliptec Creative Edi er Edi e Hibiki Other Clipte E-VIEW Phillips Geniu Klipsch G-Shark Creativ Logitech Sensoni E-VIEW Genius G-Shark Hibikii Klipsch Sonic Gear Blueaudio
360 Altec Lansin Speakers Logitech Phillips Sensonic Sonic Gear Others y 293 289 0.26% (Others) Speakers 15.15%600 17.15% equenc 240 510 Fr 480 26.73% 3.04% 115 27.37% 120 97 95 3.46% 82 83 88 66 Top 3 Brands 65 58 54 360 0.26% (Others) 327 4.56% 600 y 15.36% 1) Altec Lansing 2) Sonic Gear 3) Edifier 0 277 0 17.15% I r s e x a 510 n 4.98% 3.72% PQ
equenc A-Data Apacer Corsair Imation Kingmax
Sony 240 Fr Other Corsai A-Dat Apacer Toshiba SanDisk Imation 26.73% Kingma PenDriv 480 Kingsto 3.41% Since our first brand survey in 2003, Altec Lansing has become the de facto Transcend brand of Kingston PenDrive PQI SanDisk Silicon Power 3.20% Silicon Power Sony Toshiba Transcend Others 2.73% 4.25% choice for respondents. A firm favorite, the ever-popular brand once again picks-up 3.46% 95 120 81 87 USB Flash Drive 71 80 65 68 62 61 66 3.25% top spot with 27% of the sample. 2008360 and 2009 runners-up, Sonic Gear claims second 52 327 4.56% 4.20% y 5 3.57% 14.53% spot yet again (17%) while Edifier returns to cement its 277third place with 14% of the vote. 0 i r s s c c e s g Altec Lansing Blueaudios Cliptec Creative Edi er 4.98% 3.72%
Logitech retains fourth spot from last year while Philips takes fifth place again. Edi e Hibiki Other Clipte E-VIEW Phillips Geniu equenc Klipsch G-Shark
240 Creativ Logitech Sensoni
Fr E-VIEW Genius G-Shark Hibikii Klipsch Sonic Gear Blueaudio
3.20% Altec Lansin 3.41% Speakers Logitech Phillips Sensonic Sonic Gear Others 2.73% 4.25% 95 120 81 87 71 80 65 68 62 61 66 3.25% 52 4.20% 5 3.57% 0.26% (Others)14.53% 0 i 600 r s s c c e s g Altec Lansing Blueaudios Cliptec Creative Edi er Edi e Hibiki Other
Clipte 17.15% E-VIEW Phillips Geniu Klipsch G-Shark Creativ
510 Logitech Sensoni E-VIEW Genius G-Shark Hibikii Klipsch Speakers Frequency PercentageSonic Gear (%) Blueaudio
Altec Lansin 26.73% Altec Lansing 480 510 Speakers 26.73 Logitech Phillips Sensonic Sonic Gear Others Blueaudios 71 3.72 3.46% Cliptec 65 3.41 360 Creative 81 4.25327 4.56% y Edifier 277 277 14.53 E-VIEW 68 3.57 4.98% 3.72%
equenc 240
Genius Fr 80 4.20 G-Shark 62 3.25 3.20% 3.41%
Hibikii 52 2.73 2.73% 4.25% 95 120 81 87 Klipsch 71 61 80 3.20 65 68 62 61 66 3.25% 52 Logitech 95 4.98 4.20% Philips 87 4.565 3.57% 14.53% 0 i r s s c c e s Sensonic g 66 3.46 Altec Lansing Blueaudios Cliptec Creative Edi er Edi e Hibiki Other Clipte E-VIEW Phillips Geniu Klipsch G-Shark Creativ Logitech Sonic Gear 327 Sensoni 17.15 E-VIEW Genius G-Shark Hibikii Klipsch Sonic Gear Blueaudio Others Altec Lansin 5 0.26 Logitech Phillips Sensonic Sonic Gear Others Total 1907 Speakers 100 0.37% (Others) 3.09% 500 3.83% Casings / Chassis 3.72% 437 15.26%
400 366 19.19%
Top 3 Brands 300 291 1) Cooler Master 2) Thermaltake 3) AVF y
187 3.72% equenc 200 Fr While notebooks and netbooks surge in sales, PC casings still attract a fair amount of 22.92% 103 9.81% attention from gamers and overclockers looking for well-designed models. Manufacturers 100 73 77 71 71 61 55 59 49 5.40% continue to innovate with better airflow and space allocation for components, so there’s 3.20% 2.57% 7 2.88% 4.04% always something to interest consumers. As was the case in 2008 and 2009, popular 0 s c c e e n
AVF Antec AVF Cooler Master Enlight E-VIEW iCut Antec Other E-VIEW Enlight Taiwanese brand Cooler Master sits on top of the list as the 2010 top brand in our survey Zalma Huntkey Gigabyte Gigabyte Huntkey iCute PowerLogic Silverstone Silverston TrendSoni PowerLogi Thermaltake with 23% of the vote. Thermaltake leaps into second spot with 19% of the survey while Cooler Master Thermaltake TrendSonic Zalman Others Casings / Chassis 0.37% (Others) third place goes yet again to local brand AVF with 15%. 3.09% 500 3.83% 3.72%
437 15.26% 0.37% (Others) 400 3.09% 500 3.83% 366 3.72% 19.19%
437 15.26% 300 291
y 1.78% Casings / Chassis 400 Frequency Percentage (%) 1.63% 366 0.00% (Others) 19.19% Antec 73 3.83 2.88% 187 3.72% equenc 200500 3.99% AVF 291 15.26 Fr 1.78% 8.65% 300 291 22.92% Cooler Master 437 22.92 423
y 103 Enlight 61 3.20 9.81% 2.57% 100400 73 77 71 71 15.26% 61 55 59 2.67% E-VIEW 77 4.04 49 187 3.72% 5.40% equenc 200 3.20% 7 2.57% 3.67% Gigabyte Fr 55 2.88 2.88% 4.04% 0 293 291 s c c 22.92% e e Huntkey 49 2.57 300 n 2.57%
AVF Antec AVF Cooler Master Enlight E-VIEW iCut y Antec Other E-VIEW
103 Enlight Zalma 2.52% 103 5.40 9.81% Huntkey iCute Gigabyte Gigabyte Huntkey iCute PowerLogic Silverston3.67%e Silverston TrendSoni 100 77 PowerLogi 73 71 71 Thermaltake PowerLogic 61187 55 59 9.81 Cooler Master
49 equenc 200 Thermaltake TrendSonic Zalman Others 3.04%
Fr 5.40% Silverstone 71 3.72 165Casings / Chassis 3.20% 7 2.57% 2.73% Thermaltake 366 19.19 2.88% 4.04% 0 3.04% s c c e e 15.36% n
TrendSonic AVF 71 3.72 Antec100 76 AVF Cooler Master Enlight E-VIEW
iCut 70 70 Antec
Other 58
E-VIEW 58 Enlight Zalma 51 49 52 55 Huntkey 49 48
59 Gigabyte 3.09 Zalman Gigabyte Huntkey iCute PowerLogic34 31 34 Silverstone Silverston TrendSoni PowerLogi
Thermaltake 0.37% (Others) Others Cooler Master 7 0.37 3.09% 22.19% 500 Thermaltake0 TrendSonic Zalman3.83% Others 0 r s c c c Total Casings1907 / Chassis 100 3.72% s
AVF A4Tech Alienware AVF Cliptec Cooler Master
437 Razer Lexma Roccat Others Clipte Geniu E-VIEW
A4Tech 15.26% G-Shark Logitech Sensoni
Alienware E-VIEW Genius 1.78% G-Shark Kensington Lexma SteelSerie Kensington PowerLogi
Thermaltake 1.63%
Cooler Maste 0.00% (Others) 400 Logitech Microsoft Hardware PowerLogic Razer Roccat 366 2.88% 19.19% Hadrware Microsoft 500 Sensonic SteelSeries 3.99%Thermaltake Others Input Devices (i.e. Keyboard & Mouse) Input Devices (i.e. Keyboard & Mouse) 1.78% 8.65% 291 300 423 2.57% y 400 15.26% 2.67%
187 3.72% equenc 200 1.78% 3.67%
Fr 1.63% 2930.00%291 (Others) 300 22.92% 2.57% 2.88% Top 3 Brands y 3.99% 500 103 9.81% 2.52% 1.78% 8.65% 3.67% 1) Logitech 2) Microsoft Hardware100 733) Razer77 71 71 61 55 59
49 equenc 200 3.04% 423 5.40% Fr 165 3.20% 2.57% 2.57% 2.73% 7 2.88% 4.04% 400 0 15.26% s c Since 2006, Logitech has been crowned king of input devices. It is no differentc in 2010, e e n 2.67% 15.36% 3.04%
AVF 100 Antec AVF Cooler Master Enlight E-VIEW iCut 76 Antec 70
Other 70 E-VIEW Enlight Zalma 58 with the popular brand securing 22% of the sample. Microsoft HardwareHuntkey claims second 58 52 55 Gigabyte Gigabyte 49 51Huntkey49 iCute 48 PowerLogic 3.67%Silverstone Silverston TrendSoni PowerLogi 34 31 34 Thermaltake
Cooler Master 293 291 spot for the third year in a row with 15.3%300 of our respondents nodding in its favor. Thermaltake TrendSonic Zalman Others 2.57% 0 0 22.19% y Casings / Chassis r s c c c Popular gaming peripherals maker Razer secures third spot yet again with 15.2% of our 2.52% s AVF 3.67% A4Tech Alienware AVF Cliptec Cooler Master Razer Lexma Roccat Others Clipte Geniu E-VIEW A4Tech G-Shark Logitech Sensoni
Alienware E-VIEW Genius G-Shark Kensington Lexma SteelSerie Kensington
sample. Alienware climbs to fourth spot in 2010 with 8% of the vote. PowerLogi equenc 200 Thermaltake 3.04% Cooler Maste
Fr 165 Logitech Microsoft Hardware PowerLogic Razer Roccat
Microsoft Hadrware Microsoft 2.73% Sensonic SteelSeries Thermaltake Others Input Devices (i.e. Keyboard & Mouse) 15.36% 3.04% 100 76 70 70 Input Devices (i.e. Keyboard & mouse) Frequency58 58 Percentage (%) 49 51 49 52 48 55 34 31 34 A4Tech 76 3.99 1.78% 1.63% Alienware 0 165 8.650 22.19% 0.00% (Others)
r 2.88% s c c c s 3.99% AVF 500 AVF 49 2.57 A4Tech Alienware AVF Cliptec Cooler Master Razer 1.78% Lexma Roccat Others Clipte Geniu 8.65% E-VIEW A4Tech G-Shark Logitech Sensoni
Cliptec Alienware 51 2.67 E-VIEW Genius G-Shark Kensington Lexma SteelSerie Kensington PowerLogi
423 Thermaltake Cooler Master 70Cooler Maste 3.67 Logitech Microsoft Hardware PowerLogic Razer 2.57% Roccat
400 Hadrware Microsoft 15.26% E-VIEW 49 2.57 Sensonic SteelSeries Thermaltake Others 2.67% Input Devices (i.e. Keyboard & Mouse) Genius 70 3.67 3.67% 293 291 G-Shark 300 58 3.04 2.57%
Kensington y 52 2.73 2.52% Lexma 58 3.04 3.67%
Logitech equenc 200 423 22.19 3.04%
Fr 165 Microsoft Hardware 293 15.36 2.73% PowerLogic 48 2.52 15.36% 3.04% 100 76 70 70 58 58 Razer 291 49 51 49 52 48 15.2655 Roccat 34 1.7834 31 34 22.19% Sensonic 0 55 2.88 0 r s c c c s
AVF A4Tech Alienware AVF Cliptec Cooler Master Razer
SteelSeries 31 Lexma 1.63 Roccat Others Clipte Geniu E-VIEW A4Tech G-Shark Logitech Sensoni
Alienware E-VIEW Genius G-Shark Kensington Lexma SteelSerie Kensington PowerLogi
Thermaltake 34 1.78 Thermaltake Cooler Maste Logitech Microsoft Hardware PowerLogic Razer Roccat
Others 0 Hadrware Microsoft 0.00 Sensonic SteelSeries Thermaltake Others Total 1907Input Devices (i.e. Keyboard100 & Mouse) 3.04% 0.26% (Others) Power Supply 500 3.15% 16.68%
403 400 16.57%
318 316 5.66% Top 3 Brands 300 3.30% y 1) Cooler Master 2) AcBel 3) Silverstone 4.88%
equenc 200
Fr 4.93% Power supplies remain the backbone of powerful gaming and overclockers rigs. With 108 99 94 93 5.19% increased awareness, consumers are now looking at better PSUs for the systems. Perennial 89 100 70 21.13% 63 66 65 60 58 favorites Cooler Master still rules the roost for the sixth year in a row now with 21% of the 3.67% 3.41% 5 3.46% 4.67% sample. AcBel climbs from third in 2009 to second in 2010 with 16.6% while Silverstone 0 c c r r e x n s AVF FSP AcBel AVF Be Quiet Cooler Master Corsair iCut AcBel Other Corsai moves into third spot with 16.5% of our respondents nodding in their favor. Fourth place Enlight Zalma Be Quiet Seasoni Enerma Enermax Enlight FSP iCute PowerLogic Silverstone PowerLogi Thermaltake 3.04% goes yet again to local brand, AVF (5.6%). Cooler Maste Silverstone Seasonic Thermaltake Zalman Others Power Supply 0.26% (Others) 500 3.15% 16.68%
403 400 3.04% 16.57% 0.26% (Others) 3.15% 500 318 316 5.66% 16.68% 300 Power Supply Frequency Percentage (%) 3.30% y 403 4.88% AcBel 318 16.68 16.57% 400 0.00% (Others) AVF 108 5.66 equenc 200 9.39%
Fr 6.55% Be Quiet 318 63 316 3.30 500 5.66% 4.93% 6.71% Cooler Master 300 403 21.13 108 99 94 93 5.19% 89 417 3.30% 18.20% y 100 70 21.13% Corsair 89 4.67 63 66 65 60 58 4.88%400 373 3.67% Enermax 66 3.46 347 6.97% 3.41% Enlight equenc 200 65 3.41 5 3.46% 4.67%
Fr 0 c c r r
4.93% e x n 300 s AVF FSP 70 3.67 FSP AcBel AVF Be Quiet Cooler Master Corsair iCut AcBel y Other Corsai Enlight Zalma Be Quiet Seasoni 108 Enerma iCute 99 99 5.19 5.19% 4.40%Enermax Enlight FSP iCute PowerLogic 94 93 Silverstone PowerLogi
89 Thermaltake 100 70 Cooler Maste 21.13% PowerLogic 63 9466 65 60 58 4.93 Silverstone Seasonic Thermaltake Zalman Others equenc 200 Power Supply 179 Seasonic 93 4.88 Fr 3.67% 6.35% 3.41% 133 Silverstone 316 516.57 125 128 3.46% 4.67%1213.04% 19.56% 0 0.26% (Others) c c r r e x n Thermaltake 60 s 3.15 100 84 AVF 500 FSP AcBel AVF 3.15%Be Quiet Cooler Master Corsair iCut AcBel Other Corsai Enlight Zalman 58 Zalma 3.04 16.68% Be Quiet Seasoni Enerma Enermax Enlight FSP iCute PowerLogic Silverstone PowerLogi Others 5 Thermaltake 0.26 21.87% Cooler Maste 0 403 Silverstone0 Seasonic Thermaltake Zalman Others l s a Total 1907 100 n 400 Power Supply 16.57% A-Data Bu alo Corsair Intel Kingston OCZ Inte Other Corsair A-Dat Bu alo Kingsto
Transcend OCZ Silicon Power Transcend Western Digital Others 316 5.66% 318 Silicon Power 0.00% (Others) Western Digital 9.39% 300 6.55% 500 SSD 3.30% SSD y 4.88% 6.71% 417 18.20%
equenc 200 400 373 Fr 4.93% 347 6.97%
108 99 94 93 5.19% 0.00% (Others) 100 89 300 Top 3 Brands 66 65 70 9.39% 21.13% 63 60 58 y 6.55% 1) Kingston 2) Intel 3)500 Transcend 3.67% 4.40% 3.41% 5 3.46% 4.67% 6.71% equenc 200 179
0 417 Fr c c r r e x n s 18.20% 6.35% AVF FSP AcBel AVF 133 Be Quiet Cooler Master Corsair
iCut 125 128 19.56% 400 AcBel 373 121 Other Corsai Enlight Zalma Be Quiet Seasoni Enerma 347 Enermax Enlight FSP iCute PowerLogic
Silverstone 84 6.97%
PowerLogi 100 First making its debut in the 2009 survey, Solid State Drives (SSDs) have madeThermaltake inroads Cooler Maste Silverstone Seasonic Thermaltake Zalman Others in the specialized storage segment here in Malaysia. PricesPower in Supply 2010 are lower and more 300 21.87% 0 y 0 l consumers are looking at them as compact and speedy storage solutions. Fueled by the s a 4.40% n A-Data Bu alo Corsair Intel Kingston OCZ Inte Other Corsair A-Dat performance desktop and notebook segments, SSDs have become more prominent. In Bu alo Kingsto
Transcend OCZ Silicon Power Transcend Western Digital Others equenc 200 179 Silicon Power Fr our 2010 poll, respondents selected Kingston (21%), Intel (19%) and Transcend (18%) as 6.35% Western Digital 133 their Top 3 Brands. 125 128 121 SSD 19.56% 100 84
21.87% 0 0.00% (Others) 0 l
s 9.39% a n A-Data Bu alo Corsair 6.55%Intel Kingston
500 OCZ Inte Other Corsair A-Dat Bu alo Kingsto
Transcend OCZ Silicon Power Transcend Western Digital6.71% Others
417 Silicon Power
Western Digital 18.20% 400 SSD373 347 6.97%
SSD 300 Frequency Percentage (%) y A-Data 125 6.55 4.40% Buffalo 128 6.71 equenc 200 133 179 6.97 Corsair Fr 6.35% 373133 19.56 Intel 125 128 121 19.56% Kingston 417 21.87 100 84 OCZ 121 6.35 Silicon Power 84 4.40 21.87% 347 18.200 Transcend 0 l s a 179 n 9.39 A-Data Bu alo Corsair Intel Kingston
WD OCZ Inte Other Corsair A-Dat Bu alo
Others 0 Kingsto 0.00
Transcend OCZ Silicon Power Transcend Western Digital Others
1907 Silicon Power 100
Total Western Digital SSD 3.41% 2.46% 0.00% (Others) 500 6.19% Wireless Networking 4.15% 2.31%
393 400 3.62% 17.72%
338 3.83% 316 Top 3 Brands 300 2.73% y 2.88% 1) D-Link 2) Aztech 3) Belkin
equenc 200 6.55% Fr
16.57% Wireless-N networking devices have become quite common in 2010. The ever-growing 118 125 3.25%
100 79 71 73 broadband penetration rate and more affordable subscription services have enabled 62 69 65 55 52 44 47 Malaysians to ride on the broadband bandwagon in a jiffy. While our 2009 survey listed 3.72% 20.61% 0 0 k a S 15 competing brands, 2010 sees this list maintained. For the fourth year running, our o ASUS Aztech Belkin Buffalo D-Link ASU 3com ZyXel Belkin Tend Planet D-Link Others Aztech TP-Link Bu alo respondents have selected D-Link (20%) as this year’s No.1 brand for wireless products. PROLin NETGEAR LevelOne LevelOne Linksys by Cisco NETGEAR Planet PROLink SMC Networks
Aztech takes second spot with 17% of the sample and Belkin is third with 16% of the vote. Linksys by Cisc SMC Networks Tenda TP-Link ZyXel 3Com Wireless Networking Others
3.41% 2.46% 0.00% (Others) 500 6.19% Wireless Networking Frequency Percentage (%) 4.15% ASUS 118 6.19 2.31%
393 Aztech 400 338 17.72 3.62% 17.72% Belkin 316 16.57 338 3.83% Buffalo 71316 3.72 D-Link 300 393 20.61 2.73%
LevelOne y 62 3.25 2.88% Linksys by Cisco 125 6.55
equenc 200 6.55%
Netgear Fr 55 2.88
Planet 52 2.73 16.57% 118 125 3.25% PROLink 73 3.83 100 79 71 73 SMC Networks 69 62 69 3.6265 55 52 44 47 3.72% Tenda 44 2.31 20.61% 0 TP-Link 0 79 4.15 k a S o ASUS Aztech Belkin Buffalo D-Link ASU 3com ZyXel
ZyXEL 47 Belkin 2.46 Tend Planet D-Link Others Aztech TP-Link Bu alo PROLin NETGEAR 3Com 65 LevelOne 3.41 LevelOne Linksys by Cisco NETGEAR Planet PROLink SMC Networks Others 0 Linksys by Cisc 0.00 SMC Networks Tenda TP-Link ZyXel 3Com Total 1907 Wireless Networking100 Others Laser Printer Total Percentage Brother 110 5.77%
0% (Others) Canon 447 23.44% SMB (SMALL MEDIUM BUSINESS) 500 5.87% 5.77% EPSON 120 6.29% 4.09% 447 Fuji Xerox 275 14.42% Laser Printer 418 4.56% 400 HP 418 21.92% 4.25% 23.44% Konica Minolta 82 4.30% 5.09% Lexmark 97 5.09% Top 3 Brands 300 275 1) Canon 2) HP 3) Fuji Xerox y OKI 81 4.25% 4.30% Panasonic 87 4.56%
equenc 200
Fr Ricoh 78 4.09% In this year’s brand survey, we have consolidated color and monochrome laser printers 6.29% 120 Samsung 112 5.87% 110 112 into one category. As in recent years, laser printers (regardless of format) have continued 97 87 100 82 81 78 Others 0 0.00% to become more affordable. Today, not just SMBs and SOHOs use them but even families 21.92% 14.42% Total 1907 100.00% and students have started to rely on them. The 2010 poll sees popular brands Canon and 0 0 s c k HP OKI Brother Canon EPSON Fuji Xerox HP
HP once again dominating proceedings in our survey. Canon picks up top spot with 23% Ricoh Canon Other EPSON Brother Lexmar Samsung Panasoni of the vote while HP comes in second with 22%. Fuji Xerox strides into third place this year Fuji Xerox Konica Minolta Lexmark OKI Panasonic Ricoh Konica Minolta Samsung Others with 21% of our respondents voting for them. Laser Printer Laser Printer Total Percentage Brother 110 5.77%
0% (Others) Canon 447 23.44% 500 5.87% 5.77% EPSON 120 6.29% 4.09% 447 Fuji Xerox 275 14.42% 418 4.56% 400 HP 418 21.92% 4.25% 23.44% Konica Minolta 82 4.30% 0% (Others) Laser Printer Frequency Percentage (%) 5.09%500 Lexmark6.03% 97 5.09% MFP / AIO Total Percentage 300 17.62% Brother 110275 5.77 4.67% Brother 336 17.62% y OKI 81 4.25% Canon 447 23.44 3.99% 4.30% 407 Canon 365 19.14% 400 Panasonic 87 4.56% EPSON 120 6.29 365 4.82% equenc 200 EPSON 156 8.18%
Fuji Xerox Fr 275 14.42 336 Ricoh 78 4.09% Fuji Xerox 152 7.97% HP 418 21.92 6.29% 120 300 Samsung 112 5.87% 110 112 6.24% HP 407 21.34%
Konica Minolta 82 97 4.30 y 87 100 82 81 78 Others 0 0.00% Lexmark 97 5.09 Lexmark 119 6.24% 21.92% Total 190719.14% 100.00% OKI 81 4.25 equenc 200 14.42% OKI 92 4.82% Fr 0 156 Panasonic 0 87 4.56 152 Panasonic 76 3.99% s c k 119
HP 115 Ricoh 78 OKI 4.09 Brother Canon EPSON Fuji Xerox HP Ricoh 92 Canon
Other Ricoh 89 4.67%
EPSON 89
Brother 100
Lexmar 76
Samsung 21.34% Panasoni Samsung 112 Fuji Xerox 5.87 Konica Minolta Lexmark OKI Panasonic Ricoh 8.18% Samsung 115 6.03% Others 0 Konica Minolta 0.00 Samsung Others Laser Printer 0 7.97% Others 0 0.00% Total 1907 100 0 s c k HP OKI Brother Canon EPSON Fuji Xerox HP Total 1907 100.00% Ricoh Canon Other EPSON Brother Lexmar Samsung Panasoni Fuji Xerox Lexmark OKI Panasonic Ricoh Samsung MFP / AIO Others
0% (Others) 500 6.03% MFP / AIO Total Percentage 4.67% 17.62% Brother 336 17.62% 3.99% 407 Canon 365 19.14% 400 365 4.82% EPSON 156 8.18% 336 Fuji Xerox 152 7.97% 300 6.24% HP 407 21.34% y Lexmark 119 6.24% 19.14%
equenc 200 OKI 92 4.82% Fr 156 152 Panasonic 76 3.99% 119 115 100 92 89 Ricoh 89 4.67% 76 21.34% 8.18% Samsung 115 6.03%
0 7.97% Others 0 0.00% 0 s c k HP OKI Brother Canon EPSON Fuji Xerox HP Total 1907 100.00% Ricoh Canon Other EPSON Brother Lexmar Samsung Panasoni Fuji Xerox Lexmark OKI Panasonic Ricoh Samsung MFP / AIO Others Laser Printer Total Percentage Brother 110 5.77%
0% (Others) Canon 447 23.44% 500 5.87% 5.77% EPSON 120 6.29% 4.09% 447 Fuji Xerox 275 14.42% 418 4.56% 400 HP 418 21.92% 4.25% 23.44% Konica Minolta 82 4.30% 5.09% Lexmark 97 5.09% 300 275
y OKI 81 4.25% 4.30% Panasonic 87 4.56%
equenc 200
Fr Ricoh 78 4.09% 6.29% 120 Samsung 112 5.87% 110 112 97 87 100 82 81 78 Others 0 0.00% 21.92% 14.42% Total 1907 100.00%
0 0 s c k HP OKI Brother Canon EPSON Fuji Xerox HP Ricoh Canon Other EPSON Laser Printer Total Percentage Brother Lexmar Samsung Panasoni Fuji Xerox Konica Minolta Lexmark OKI Panasonic Ricoh
Konica Minolta Brother 110 5.77% Samsung Others Laser Printer 0% (Others) Canon 447 23.44% 500 5.87% 5.77% EPSON 120 6.29% 4.09% 447 Fuji Xerox 275 14.42% 418 4.56% 400 HP 418 21.92% 4.25% 23.44% Konica Minolta 82 4.30% 5.09% Lexmark 97 5.09% 300 275
y OKI 81 4.25% 0% (Others) 4.30% MFP / AIO Total Percentage MFP / AIO 500 Panasonic6.03% 87 4.56% 4.67% 17.62%
equenc 200 Brother 336 17.62%
Fr 3.99%Ricoh 78 4.09% 407 Canon 365 19.14% 400 6.29% 120 Samsung 112 5.87% 110 112 365 4.82% EPSON 156 8.18% 97 100 87 336 82 81 78 Others 0 0.00% Fuji Xerox 152 7.97% Top 3 Brands 300 21.92% 14.42% 6.24% Total 1907 100.00% HP 407 21.34% y 1) HP 2) Canon 3) Brother 0 0 Lexmark 119 6.24% s c k 19.14% HP OKI Brother Canon EPSON Fuji Xerox HP equenc
Ricoh 200 OKI 92 4.82% Canon Other EPSON Fr Brother Lexmar
Samsung 156 152 Panasoni The MFP or AIO has been the smartest choice for someFuji Xerox time now for users looking for Konica Minolta Lexmark OKI Panasonic Ricoh Panasonic 76 3.99%
Konica Minolta 119 Samsung Others 115 flexibility and features in a small footprint printer. Being rather affordable these days, these 100 92 89 Ricoh 89 4.67% Laser Printer 76 21.34% devices have long surpassed the ubiquitous inkjet printer in many a home in Malaysia. In 8.18% Samsung 115 6.03%
2010 our respondents voted HP (21%), Canon (19%) and Brother (17%) as their MFP/AIO 0 7.97% Others 0 0.00% 0 s c k HP OKI Brother Canon EPSON Fuji Xerox HP Total 1907 100.00% brands of choice. Ricoh Canon Other EPSON Brother Lexmar Samsung Panasoni Fuji Xerox Lexmark OKI Panasonic Ricoh Samsung MFP / AIO Others
0% (Others) 500 6.03% MFP / AIO Total Percentage 4.67% 17.62% Brother 336 17.62% 3.99% 407 Canon 365 19.14% 400 365 4.82% EPSON 156 8.18% 336 Fuji Xerox 152 7.97% MFP / AIO 300 Frequency Percentage (%) 6.24% HP 407 21.34% y Brother 336 17.62 Lexmark 119 6.24% Canon 365 19.14 19.14%
equenc 200 OKI 92 4.82%
EPSON Fr 156 8.18 156 152 Fuji Xerox 152 7.97 Panasonic 76 3.99% 119 115 HP 407 21.34 92 89 Ricoh 89 4.67% 100 76 Lexmark 119 6.24 21.34% Samsung 115 6.03% OKI 92 4.82 8.18% 0 7.97% Others 0 0.00% Panasonic 0 76 3.99 s c k HP Ricoh 89 OKI 4.67 Brother Canon EPSON Fuji Xerox HP Total 1907 100.00% Ricoh Canon Other EPSON Brother Lexmar Samsung
Samsung 115 Panasoni 6.03 Fuji Xerox Lexmark OKI Panasonic Ricoh Samsung Others 0 MFP / AIO 0.00 Others Total 1907 100
0.00% NAS 500 486 6.92% 455 9.12% 23.86% 400 NAS Total Percentage Buffalo 132 6.92% 7.71% D-Link 174 9.12% Top 3 Brands 300 1) Synology 2) Thecus 3) QNAP y DataTale 147 7.71% 7.39% 208 Drobo 141 7.39%
equenc 200
Fr 174 164 Netgear 164 8.60% First introduced in our 2009 survey, NAS or Network Attached Storage is steadily gaining 147 132 141 QNAP 208 10.91% ground in the mindsets of Malaysians. With broadband services getting more affordable, 100 25.49% 8.60% Synology 486 25.49% more people are opting for NAS devices to store and manage their large amounts of Thecus 455 23.86% 10.91% 0 downloaded content. In this year’s survey, our respondents picked Synology (25%), Thecus 0 Others 0 0.00% s s e o Buffalo D-Link DataTale Drobo Netgear Total 1907 100.00% QNAP Drob
(24%) and QNAP (11%) when they thought of NAS. D-Link Other Thecu Bu alo Netgear DataTal Synology QNAP Synology Thecus Others
NAS
0.00% 500 486 6.92% 455 9.12% 23.86% 400 NAS Total Percentage
Buffalo 0.00%132 6.92% 600 7.71% 556 16.05%D-Link 174 9.12% 300 21.03%
y DataTale 147 7.71% 480 NAS Frequency Percentage (%) 7.39% 208 Drobo 141 7.39% 401 Buffalo equenc 200 132 6.92
Fr 174 164 9.49% Netgear 164 8.60% Security Solutions Total Percentage D-Link 174147 9.12 360 132 141 QNAP 208 10.91% Avira 401 21.03% DataTale 147 7.71 y 306 8.60% 7.55% Drobo 100 141 7.39 25.49% Synology 486 25.49% eScan 144 7.55%
Netgear 164 8.60 equenc 240 Eset 171 8.97%
Fr Thecus 455 23.86% 181 QNAP 208 10.91 171 10.91% 0 8.97% F-Secure 148 7.76% 0 144 148 Others 0 0.00% s s e Synology 486 o 25.49 Kaspersky 556 29.16% 120Buffalo D-Link DataTale Drobo Netgear Total 1907 100.00% QNAP Drob D-Link Other Thecu Thecus Bu alo 455 23.86 29.15% Netgear DataTal Synology QNAP Synology Thecus Others Kingsoft 181 9.49% Others 0 0.00 7.76% 0 Symantec 306 16.05% Total 1907 100 0 s t c n NAS e
Eset Avira eScan Eset F-Secure Kaspersky Others 0 0.00% Avira eSca Other Kingsof F-Secur Symante Kaspersky Kingsoft Symantec Others Total 1907 100.00% Security Solutions
0.00% 600 556 16.05% 21.03%
480
401 9.49% Security Solutions Total Percentage 360 Avira 401 21.03% y 306 7.55% eScan 144 7.55%
equenc 240 Eset 171 8.97% Fr 181 171 8.97% F-Secure 148 7.76% 144 148 120 Kaspersky 556 29.16% 29.15% 7.76% Kingsoft 181 9.49%
0 Symantec 306 16.05% 0 s t c n e
Eset Avira eScan Eset F-Secure Kaspersky Others 0 0.00% Avira eSca Other Kingsof F-Secur Symante Kaspersky Kingsoft Symantec Others Total 1907 100.00% Security Solutions 0.00% 500 486 6.92% 455 9.12% 23.86% 400 NAS Total Percentage Buffalo 132 6.92% 7.71% D-Link 174 9.12% 300
y DataTale 147 7.71%
7.39% 208 Drobo 141 7.39%
equenc 200
Fr 174 164 Netgear 164 8.60% 147 132 141 QNAP 208 10.91% 100 25.49% 8.60% Synology 486 25.49% Thecus 455 23.86% 10.91% 0 0 Others 0 0.00% s s e o Buffalo D-Link DataTale Drobo Netgear Total 1907 100.00% QNAP Drob D-Link Other Thecu Bu alo Netgear DataTal Synology QNAP Synology Thecus Others
NAS 0.00% 500 486 6.92% 455 9.12% 23.86% 400 NAS Total Percentage Buffalo 132 6.92% 7.71% D-Link 174 9.12% 300
y DataTale 147 7.71% 0.00% Security Solutions 600 7.39% Drobo 141 7.39% 208 556
equenc 200 16.05%
Fr 174 21.03% 164 Netgear 164 8.60% 147 132 141 480 QNAP 208 10.91% 8.60% 100 25.49% 401 Synology 486 25.49% Top 3 Brands 9.49% Security Solutions Total Percentage 360 Thecus 455 23.86% Avira 401 21.03% y 10.91%306 1) Kaspersky 2) Avira 3) Symantec 0 7.55% 0 Others 0 0.00% eScan 144 7.55% s s e o Buffalo D-Link DataTale Drobo Netgear
equenc Total 1907 100.00% QNAP 240 Drob D-Link Other
Thecu Eset 171 8.97% Bu alo Fr Netgear DataTal Appearing for the second time in our 2010 survey, security solutions is stillSynology the only QNAP Synology Thecus 181 Others 171 8.97% F-Secure 148 7.76% software category in our brand survey. We have to acknowledge the fact that security is a 144 148 NAS 120 Kaspersky 556 29.16% very important component in our daily digital lifestyle. When we asked our respondents 29.15% 7.76% Kingsoft 181 9.49% to select the security solutions that they most preferred, these three brands came to their 0 Symantec 306 16.05% 0 s t c n minds yet again: Kaspersky 29% (28% in 2009), Avira 21% (21% in 2009) and Symantec e Eset Avira eScan Eset F-Secure Kaspersky Others 0 0.00% Avira eSca Other Kingsof F-Secur Symante 16% (20% in 2009). Kaspersky Kingsoft Symantec Others Total 1907 100.00% Security Solutions
0.00% 600 556 16.05% 21.03%
480
401 9.49% Security Solutions Total Percentage 360 Avira 401 21.03% y 306 7.55% eScan 144 7.55%
Security Solutions equenc 240 Frequency Percentage (%) Eset 171 8.97% Fr 181 Avira 401 171 21.03 8.97% F-Secure 148 7.76% 144 148 eScan 144 7.55 Kaspersky 556 29.16% Eset 120 171 8.97 29.15% F-Secure 148 7.76 7.76% Kingsoft 181 9.49%
Kaspersky 556 29.150 Symantec 306 16.05% 0 s t c n Kingsoft 181 e 9.49
Eset Avira eScan Eset F-Secure Kaspersky Others 0 0.00% Avira eSca Symantec 306 16.05Other Kingsof F-Secur Symante Kaspersky Kingsoft Symantec Others Total 1907 100.00% Others 0 0.00 Total 1907Security Solutions 100
Conclusion It’s for the eight time that we bring you the tech publishing industry’s only brand recognition survey – the HWM & Plaza Low Yat Brand Survey! Surprisingly, the 2010 brand survey did not have as many surprises as we have come to expect with a lot of last year’s winners picking-up awards yet again. Perhaps this is a sign of maturing consumers who are now quite discerning and know what they want. For many years now, super brands like Canon, Samsung, HP and Sony have held their own in our survey. Popular brands like HTC and Apple have also made their presence felt down the years in our respondents’ mindsets. There’s also been a lot of jostling for second and third place spots in our survey as well…so, things are always exciting!
As a whole, the 2010 brand survey offers invaluable insight into general brand perception and consumer product association trends. Although we saw the dropping of a few categories this year (and also the addition of new ones) for consolidation and relevance, the survey still provides brands with valuable feedback on branding success or otherwise and who their prospective target groups are.
Finally, HWM Malaysia & Plaza Low Yat would like to take this opportunity to congratulate all our Top Brands in 2010 and to thank all parties who made this year’s survey a success. See you in 2011!