Brevard Business BBN News

Vol. 29 No. 6 February 7, 2011 A Weekly Space Coast Business Magazine Leasing activity strong on Executive Suite floor at Imperial; ‘day office’ leasing and management portfolio in By Ken Datzman Brevard includes the Class “A” 107,628– square–foot Imperial Plaza office building, SUNTREE — The small–business the 126,172–square–foot Centre at Suntree market in parts of the county seems to be retail complex, and the fully occupied slowly improving and has regained some of 14,200–square–foot Suntree Plaza, all on its footing since the middle of last year, North Wickham Road. when activity bottomed after 24 months of “We had about 15 vacancies on the painful entrenchment. Executive Suite floor of Imperial Plaza at One positive sign is that small firms are mid–year. I had never seen that before in back in the market shopping for office– the 10 years I’ve been with the company. suite space. So we did some reconfiguring of space on Carla Casey, regional manager and that floor and added seven office suites. property manager for South Florida–based Now, we have a total of 22 suites and only Brenner Real Estate Group Inc. in Brevard three vacancies. Leasing in the second half County, said she saw a surge of leasing of the year on the fourth floor of the activity at one of her company’s facilities in building was very solid. The small– the second half of last year, perhaps business market boomed,” she said. signaling a flattening out of one piece of the Casey said the makeup of tenants at the commercial real–estate sector. Executive Suites is varied, from financial– Demand for space on the full–service consulting companies and financial– Executive Suite floor of the multi–tenant advocate businesses to counseling firms, BBN photo — Adrienne B. Roth five–story Imperial Plaza office building on and other professionals. “We have a really North Wickham Road in Melbourne, which good mix of businesses.” Imperial Plaza in Melbourne is set to introduce a new office concept on its Executive Suite floor of the houses a range of companies, accelerated in Colette Wood, sales and leasing five–story building. Carla Casey, right, regional manager for Brenner Real Estate Group Inc., which the final months of 2010. associate for Brenner Real Estate Group in leases and manages the building, said businesspeople will now be able to use suites on a daily rental basis. Her firm is targeting traveling businesspeople and other unique users. Colette Wood is leasing “The small–business market is rebound- and sales associate with Brenner. ing strongly,” said Casey, whose company’s Please see Imperial Plaza, page 19 U.S. medical–technology industry losing its edge, new study finds declining when compared with other eroding. Researchers scored each country on five By Janet Moore countries across the globe,” said Tracy The report looked at traits that contrib- different “pillars,” or areas that have Scripps Howard Service Lefteroff, a Global Managing Partner of ute to med–tech innovation and quantified historically supported med–tech innova- PwC’s venture capital practice. “And we’re them in a scorecard involving nine tion. They include the availability of The innovative edge that brought the in real jeopardy of losing our lead.” countries, including the United States, financial incentives, such as government U.S. medical–technology industry to global Even a slight erosion in U.S. leadership China, India, Brazil, France, Germany, dominance may be slipping, according to a status can siphon off good–paying med– Israel, Japan, and the United Kingdom. Please see Study, page 16 study that consulting firm PwC has just tech jobs, Lefteroff added. Increasingly,

released. U.S. consumers will not always be the first

In the next decade, the report predicts to benefit from advances in medical INC. NEWS,

that China, India, and Brazil will experi- technology. BUSINESS BREVARD

ence the strongest gains in developing The 52–page report from PwC, formerly PAID

next–generation lifesaving products, as PricewaterhouseCoopers, should add fuel POSTAGE US

capital, jobs, and research gravitate toward to a growing sense of angst felt by the STANDARD these growing markets. med–tech community that its stature as a PRESORTED “The key finding is that the U.S. is haven for medical device innovation is BBN DIGEST Author, education expert Marion Brady to address League of Women Voters Your Business on a Mac The League of Women Voters of the Space Coast will host a “Timely Topics Luncheon” featuring guest speaker Microsoft Office, QuickBooks, Filemaker Pro, Point-of-sale... Marion Brady at 11:30 a.m. on Wednesday, Feb. 16, at Faster, Safer, More Secure. Everything is Easier on a Mac! Kiwi Tennis Club’s Palm Cafe, 30 Tradewinds Drive, in Indian Harbour Beach. Brady is a distinguished educator with experience in a range of areas, including administration, as a publisher consultant, textbook author and education columnist for Knight–Ridder/Tribune. In his book titled “What’s Worth Learning?” Brady criticizes the “dysfunctional core curriculum” used in the Visual Dynamics United States. He explains how general education can be provided for less cost, without affecting staffing, and with more positive results. He compares the “No Child Left Behind” initiative to a new ad emailed “paint–by–numbers approach.” Brady says that under this Bottom Line approach educators follow standards that dictate what they tell the students. He claims that accountability is A Better used to measure how much the students can remember at FULL COLOR the time they take the standardized tests. Improve Your Bottom Line!        “In everyday life, what counts isn’t what you know, but

 what you can do with what you know,” he said. Join us this February for our next 694 E. Eau Gallie Blvd Indian Harbour Beach, FL 32937 Other areas of discussion will include Brady’s positions FREE small business seminar: www.visdyninc.com • [email protected] • 321-773-7788 on the topics of “value education,” vouchers and charter Thursday the 3rd At 5:00 PM. schools. There will be a question–and–answer session after See our calendar for more dates & times. the presentation. The public is invited to the luncheon. The cost is $20 For more information go to www.getmactraining.com, or call 321-773-7788. and includes a buffet. For reservations, call Doreen Archer © 2010 Apple Inc. All rights reserved. Apple, the Apple logo and iPad, are registered trademarks of Apple Inc., registered in the U.S. and other countries. at 622–4071. The reservation deadline is Feb. 10. Applied Behavior Analysis Conference Florida Tech’s School of Psychology and the Behavior Analysis Student Association will host the fifth annual Applied Behavior Analysis Conference Feb. 4. Titled, “A Conversation About Punishment: 3 Perspectives,” the conference will be held from 9 a.m. to 4 p.m. in the Gleason Performing Arts Center on the Melbourne campus. The conference speakers are Merrill Winston, an expert in the analysis and treatment of severe behavior disorders with special groups; Matthew Israel, founder of the Judge Rotenberg Educational Center, which provides behavioral treatment to children and young adults with autism and conduct or psychiatric problems; and Aubrey Daniels, a noted authority on the application of scientifically–proven laws of human behavior to the workplace. The conference fee is $50 per person. Florida Tech students will be admitted free of charge. A job fair will also be held to give ABI job–seekers an opportunity to network with companies that are hiring behavior analysts. The Gleason Center is on University Boulevard. For more information about the conference, send an e–mail message to Dan DeRosa at new ad emailed [email protected]. Dr. Amiridze to present lecture Feb. 9 Holmes Regional Medical Center’s Heart Month FULL COLOR Lecture Series will host “Advanced Care for Stroke Patients,” a presentation by Dr. Nana Amiridze, a board– certified neuroradiologist with Health First Physicians. The program is from 11 a.m. to 12 p.m. on Wednesday, Feb. 9, in HRMC’s Auditorium A. The address is 1350 S. Hickory St. The presentation is free of charge.

BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN DIGEST PMC Red Hot Heart Health Reception set Feb. 23 at Holiday Inn in Titusville TITUSVILLE — Red symbolizes action, strength, confidence, courage, and vitality. And you can be “Red Designing Dream Homes Hot” at any age. All it takes is the “right state of mind, strength of heart, and red attire.” Designers West Interiors So, put on your red shoes, red dress or red slacks and join the North Brevard community for a uniquely specializes in complete energizing health and wellness experience at Parrish Medical Center’s Red Hot Heart Health Reception. Designerscustom West residential homes The event will be held from 5 to 7 p.m. on Wednesday, providing a full range of services. Feb. 23, at the Holiday Inn Titusville–Kennedy Space Center, 4715 Helen Hauser Blvd. The hotel is behind Cracker Barrel, off State Road 50 west of Interstate 95. pick up BBN11/15/10Space Planning A PMC “Art of Healing Hearts (cardiovascular care) and Spirit of Women” event, this program includes free of pageSelection 3 of Finishes charge health screenings such as blood–pressure checks, Custom Furnishings blood–glucose tests, and health–risk assessments, along with other health information. Outdoor Living Areas Attendees also will get a chance to learn some “Red FULL COLOR Hot Zumba” moves during a dance and fitness demon- Color Palette Choices stration before the program. Zumba is a fusion of Latin Accent Pieces & Artwork and international music that creates “a dynamic, exciting, and effective fitness program.” Kitchen Cabinetry Then from 6 to 7 p.m. board–certified interventional cardiologist Amitra Caines will share information on Plumbing Fixtures “Advances in Heart Disease Treatments for Women.” This event is free of charge for Spirit of Women Window Treatments members, and $5 general admission for nonmembers. To Lighting & Electrical Designs make a reservation to attend the function, call 268–6110. Red social attire is appropriate. Hot hors d’oeuvres and Moldings & Millwork Designs beverages will be served, and a cash bar will be available. Our goal is to provide Maxine’s to host benefit for cancer patients Maxine’s Salon and Spa in downtown Melbourne will the homeowner with a custom, host “Art with a Heart,” to benefit local cancer patients, from 5 to 8 p.m. on Friday, Feb. 4. The salon is at 1590 personalized home they will enjoy! Highland Ave. This is the second year that Maxine’s Salon & Spa is teaming with Cancer Care Centers New Traditions Interiors Foundation to put on the event. The foundation assists needy cancer patients in Brevard and Indian River counties with their basic living expenses. The benefit will include food, music by Arturo Echarte of “Acoustic for a Change,” raffles, silent auction, wine– tasting, and local art by Jennifer Christy, Frank Rao and Peter Bailey. The cost to attend the function is $10. For additional informa- tion, call 253–2054. EGAD First Friday Art Walk event The Eau Gallie Arts District in Melbourne will host its monthly First Friday Art Walk from 5:30 to 8:30 p.m. on Feb. 4. All studios, galleries, museums, shops and restaurants in the Eau Gallie Arts District will remain open late for free events including exhibition openings and entertainment. Activities scheduled for Eau Square Melbourne will include artists’ booths and music in the band shell by “Robin and Eddy” with the “Secrets.” The Brevard Art Museum will remain open free of charge to the public for 321-255-2904 the First Friday Art Walk, and the BSO’s Vivace Society www.designerswestinteriors.com members will be on the lawn at the Symphony House to meet and greet Art Walk patrons. Many other activities Liz Harris, A.S.I.D. are planned as well. For more program details, send an Photos by e–mail [email protected]. Rob Downey or Bill Kilbourne Lic. #0001280 IB0000645 IB0000646

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Math model may help researchers with stem cell, cancer therapies century because it is going to allow us to see things in include stem cells and their progeny at different stages of By John Pastor biology that we cannot see any other way,” said Brent development. Reynolds, an associate professor of neurosurgery at UF’s They tested the mathematical approach by using brain The difficult task of sorting and counting prized stem McKnight Brain Institute and a member of the UF Shands tumor and breast tumor cells in cultures and in mice, cells and their cancer–causing cousins has long frustrated Cancer Center. “Stem cells and the cells that drive cancer correlating the estimates generated by the mathematical scientists looking for new ways to help people who have may be as infrequent as one in 10,000 or one in 100,000 model with the aggressiveness of the cells they were progressive diseases. cells. The problem is how do you understand the biology of studying. But in a development likely to delight math teachers, something whose frequency is so low?” “The unique thing about our study is we were able to do University of Florida researchers have devised a series of Inspired by a 2004 essay by Joel Cohen, of The the biology,” Deleyrolle said. “We took our simulation to mathematical steps that accomplishes what the most Rockefeller University and Columbia University that the real world with real cells.” powerful microscopes, high–throughput screening systems described the explosive synergy between mathematics and By offering a method to evaluate the effects of diseases and protein assays have failed to do — assess how rapidly biology, Reynolds and postdoctoral associate Loic and treatments on stem cell activity in the brain, as well as stem cells and their malignant, stemlike alter egos Deleyrolle set out to build an algorithm that could allowing the assessment of malignant stemlike cells, increase their numbers. determine the rate stem cells and cancer stem cells divide. researchers believe they can better evaluate potential The method, published in the online journal “PLoS High hopes to treat or prevent diseases have been therapies for diseases. ONE” in January, may rev up efforts to develop stem cell pinned on these indistinguishable cells, which are often “Estimating the numbers of stem cells one has in a therapies for Alzheimer’s, Parkinson’s and other diseases. adrift in populations of millions of other cells. Scientists particular tissue or culture has important implications in It may also help get to the root of the cancer–stem cell know stem cells exist mainly because their handiwork is the development of therapeutics, including those for brain theory, which puts forth the idea that a tiny percentage of everywhere — tissues heal and regenerate because of stem tumors,” said Dr. Harley Kornblum, professor in residence loner cancer cells gives rise to tumors. cells, and somehow cancer may reappear years after it was at the Broad Center of Regenerative Medicine and Stem “Math is going to be the new microscope of the 21st thought to be completely eliminated. Cell Research at the University of California, Los Angeles, With Geoffrey Ericksson, a computational neuroscien- who was not involved with the study. “This method tist at the Queensland Brain Institute, and other scientists provides a mathematical model that will enable research- in Australia, the team proposed a mathematical interpre- ers to do just that. Certainly, it will help my own research Brevard Business tation of neurospheres — tiny collections of brain cells that in these areas a great deal.” BBN News The Haven for Children to host its annual golf tournament March 26 The 10th annual Haven Challenge Golf Tournament is set for Saturday, March 26, at Suntree Country Club in 4300 Fortune Place, Suite D Melbourne. Through the Haven’s relationship with Harris Corp. and its partnership with the Orlando Magic, there will West Melbourne, FL 32904 be guest appearances and participation by Orlando Magic celebrities. (321) 951–7777 Bo Outlaw and Nick Anderson, Magic Community Ambassadors, will be playing in the event as well as emceeing the fax (321) 951–4444 awards dinner, signing autographs, and auctioning off Orlando Magic items. BrevardBusinessNews.com The tournament consists of three flights including a Corporate Challenge for businesses, an Open Challenge, and a Women’s Division Challenge. The Corporate Challenge winner will receive the specially designed Swarovski Crystal PUBLISHER Trophy to be displayed at their place of business for one year. Adrienne B. Roth The tournament will begin with a shotgun start at 1 p.m. After the tournament, there will be contests, giveaways, and a dinner. The individual player fee is $150. The fee for corporate teams of four players is $1,000. Sponsorships are EDITOR available, beginning at $300. Call 676–6888 or go to www.thehavenforchildren.com for more details about the event. Ken Datzman OFFICE MANAGER ‘Portraits of Possibilities’ benefit scheduled for April 9 in Indialantic Frank Schiffmann The Brevard division of Children’s Home Society of Florida will host its fourth annual “Portraits of Possibilities” fund– raiser at 6 p.m. on Saturday, April 9, at the home of Dr. Robert and Maria Seelman in Indialantic. The event will feature Brevard Business News is published every Monday by foods, drinks, and live entertainment, highlighting the culture of India. There will be live and silent auctions, too. Brevard Business News Inc. Bulk Rate postage is paid at Proceeds from this event will benefit programs and services provided by CHS for children and families in Brevard. Melbourne, FL and Cocoa, FL. This publication serves Sponsors supporting “Portraits,” as of Jan. 25, include The Highland Mint, Dr. Robert and Maria Seelman, Lexus of business executives in Brevard County. It reports on Melbourne, Harris Foundation, Warren and Evelyn Foster, Bryan and Judy Roub, Teresa Miles, Donald Sheppard, news, trends and ideas of interest to industry, trade, Brevard Physicians Network, Dr. Nanialei Golden, Highway “Grrls” Gallery, Mike and Althea Kransy, Robert Leader, agribusiness, finance, health care, high technology, Dr. Joseph McClure, Jim and Jeri Ronaldson, Dr. Paul and Teresa Suchoski, John and Nancy Antoon, Richard and education and commerce. Carolyn Baney, and Harbor Edge Condominiums. Letters to the Editor must include the writer’s signature In–kind sponsors include Bright House Networks, Hollywood Limousine, Hometown News, and Tim Webber. and printed or typed name, full address and telephone Tickets are $150 per person. Sponsorships are also available beginning at $500 and include tickets to the benefit and number. Brevard Business News reserves the right to edit an invitation to a pre–event reception. all letters. Send your letters to: Editor, Brevard Business For more information on sponsorships, to request an invitation, or to donate items for the auctions, contact Leslie News, 4300 Fortune Place, Suite D, West Melbourne, FL, Bardo at 752–3170, extension 235, or send an e–mail message to [email protected]. 32904, or email [email protected]. Subscription Rates for home or office mail delivery are Stottler Stagg relocates office to Rockledge $26.00 for one year (52 issues). Send all address Stottler Stagg & Associates has announced the relocation of its office to Rockledge, after 52 years residing beachside in changes to: Circulation Department, Brevard Business Brevard. The new address, effective Feb. 1, is 1802 S. Fiske Blvd., Suite 201. The office is south of Walgreen’s at Barton News, 4300 Fortune Place, Suite D, West Melbourne, FL, Boulevard. The architect and engineering firm said the relocation to Rockledge was made in order to “better serve 32904, or email [email protected]. Brevard County, its municipalities and communities.” For more information, call 783–1320.

BREVARD BUSINESS NEWS / 4 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN DIGEST Florida Tech’s ‘Evening of Hope’ to benefit Scott Center for Autism The Florida Institute of Technology School of Psychol- ogy will present “An Evening of Hope III” from 6 to 9 p.m. on April 8 to benefit the university’s Scott Center for Autism Treatment. The fund–raiser, which includes a cocktail reception and live auction, takes place at the Lotus Lake home of Ed and Cheryl Scott, benefactors of the center. Community babk of the South Sponsors are invited to participate at various donation levels. To be listed as a sponsor and included in the official pick up BBN program book, commitments are requested by March 19. One of the highlights of the event this year is a raffle for 1/17/11 the chance to win a new Rolex watch donated by Kempf’s Jewelers in Indialantic. Raffle tickets are available at page ? Florida Business Bank, Kempf’s Jewelers, the Scott Center and online at http://research.fit.edu/scottcenter. The Scott Center opened in October 2009. It provides treatment, education and training for persons with autism spectrum disorders and their families from Brevard, Indian River, Lake, Orange, Osceola, Seminole and Volusia counties. The center implements research–based practices, partners with schools and families and collabo- rates with other professionals in this new facility. For more information about the fund–raiser, call Colleen Middlebrooks at 674–8106, or e–mail her at [email protected]. Another contact is Carey Gleason at 674–6834, or e–mail her at [email protected]. The Evening of Hope committee members are: John Hopkins, Susan Hopkins, Leasha Flammio–Watson (chair), Carol Craig (co–chair), Theresa Travis, Barbara Wall, Dr. Mary Beth Kenkel, Pennie DiPrima, Polly Molnar, Claudia O’Brien, Colleen Middlebrooks, Mark Malek, Laura Doshier, Bobbie Dyer, Rachel Fornes, Jane Kirschenbaum, Carey Gleason, Gale Kempf, Holly Pollock, Adrienne Roth, Joe Sofia and Dr. Fran Warkomski. OUR BRAINS. YOUR OPINION. Best–selling author to headline luncheon See some of the area’s most creative thinkers on display as the The Brevard County Public Libraries’ annual “Book Addy AwardsAmerican Advertising Federation - Space Coast kicks off its annual ® and Author Luncheon” Feb. 5 will feature historical ADDY Awards with a FREE Gallery Viewing of local advertising talent. Stroll through Downtown Eau Gallie’s monthly First Friday Art Walk thriller–author Steve Berry. The program is from 11:30 and critique the best in local advertising as they compete for your a.m. to 12:15 p.m. at the International Palms Resort vote to win a coveted “People’s Choice Award”. (formerly Holiday Inn) in Cocoa Beach. Tickets, $20 per pick up BBN person, are available at the Cocoa Beach Library. Berry will be discussing his latest thriller, “The Emperor’s 1/31/11 Tomb,” which will be available for $26. A percentage of the profits goes to the library for copies purchased at the event page 5 from Books–A–Million. Berry has authored a number of ADDY GALLERY NIGHT thrillers that have made the “The New York Times” best– FREE ADMISSION — 5:30pm - 8:30PM seller list. He has 11 million books in print. The program is FEB 4, 2011 Brevard Art Museum - Eau Gallie Art District part of Brevard County’s “Public Library Lovers’ Month.” For more information about the event, call 868–1104. PMC Sleep Apnea Support Group to meet Parrish Medical Center’s Sleep Apnea Support Group, For more information visit - known as AWAKE, will meet from 6 to 8 p.m. on Monday, Feb. 7, at the Parrish Healthcare Center at Port St. John, www.aafspacecoast.org/addys 5005 Port St. John Parkway (east of the Interstate 95 Port St. John exit). The meeting is held in the conference center by the south entrance and is a free community service. Call 268–6408 to register for the meeting. The program will include free sleep evaluations and discussion of the latest HHeallth Fiirstt | Flloriidda Toddayy | Crowne Plaza | SCB MMarkkettiing | HHarriis Corpop ration | BBN | Eau Galllie Floriist | BBeThere3360 | Qualittyy Siiggns | MTN Addvertisiingg equipment in the sleep–apnea field. Sponsors & Supporters TwinTwo Grapphics | McBride Marketingg Groupp | Barefoot Wine & Bubbly | Gregg Pallone | ACutAbove Video | M. Lewis Co. | LevelZ | Brevard Art Museum

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 THE WEIGHT IS OVER!

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BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN DIGEST Brevard Zoo offers a variety of experiences for youngsters; ‘Movie Madness Overnights’ The Brevard Zoo in Viera has posted its 2011 calendar of children’s public “Night Hikes” and “Overnights” at brevardzoo.org. These programs are open to the commu- th Annual nity and reservations are required. 8 In addition, groups of 10 or more people can schedule a private event, with a minimum of two weeks notice. Call 254–9453, extension 219, or send an e–mail message to [email protected] to make a reservation. Friday, March 18, 2011 Registration is also available at brevardzoo.org under Florida Tech Suntree Country Club the “Learn & Play” section. The programs include “Zoopendous Movie Madness new ad emailed at 5:30 p.m. Overnights.” Upon arrival, campers participate in hands– on activities and an animal presentation. Then campers For a donation of $50 you can have a BALL take a “quick break to refuel before braving the unknown and a chance to win $25,000! on a safari hike in the zoo.” Before bedtime, the youngsters FULL COLOR unwind with a movie. Each adventure begins at 6 p.m. and We’ll be flying high when we drop 2,000 numbered balls from a ends the following morning at 9 o’clock. “Zoopendous Overnight” dates are Feb. 12, April 9 and helicopter. The closest ball to the pin wins $25,000! 2nd closest to pin May 14. These overnights are recommended for children wins $10,000, 3rd closest wins $5,000 and 10 lucky people ages 7 to 12. The cost is $35 for members and $40 for win $1,000 each! nonmembers. Grand Prize For February, the theme is “Down Under Wonders,” where kids learn about unique animals found in Australia. $25,000 April’s theme is “North American Adventure,” where kids discover the diverse environments and animals of the continent we call home. And May’s theme is “Survivor: South America.” This program explores the habitats and exotic animals of South America. The Brevard Zoo also invites children to attend “Public Night Hikes.” This event includes a safari through the zoo, Reserve your tickets now, before they’re sold out! crafts, games, and a hands–on animal presentation. The zoo offers Adventure Safaris the third Saturday of the month. www.chopperdropper.com Public Night Hike dates are Feb. 19, March 19, April 16 Each ticket allows ONE PERSON to enjoy food and beverages at the Sporting Affair Cocktail Reception! and May 21. The cost is $24 for members and $25 for 'SJEBZ
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4DIPMBSTIJQT pick up BBN3UGGESTEDDONATIONNOPURCHASEORDONATIONNECESSARYs&AIRMARKETVALUE MK-090-111 Friends of Library to hold book sale The Friends of the Satellite Beach Library will host 1/24/11 its annual book sale Feb. 4 and 5. The library is at 751 Jamaica Blvd. The sale books are from the library page ? collection, patron donations, and estate collections including oversized, hardcover, and paperback editions. Multimedia formats such as DVDs, books–on–tape, CDs and VHS tapes, various history, biographies, travel and FULL COLOR Courtyard at the Oaks reference books can be purchased. Hardcover and mass– market fiction will also be available. The hours of the sale pick up BBN are from 9 a.m. to 5 p.m. Friday and from 9 a.m. to 3 p.m. Saturday. A members–only pre–sale will be held on 1/31/11 Thursday, Feb. 3, from 6:30 to 9 p.m. Memberships are available at the door. Membership in the Friends of the CIA Developers page 7 Library is $5 per person, $10 per family, or $100 for a lifetime. “We have received an overwhelming amount of biz card patron donations to the library this past year, many of which are added to our library collection. The rest are FULL COLOR given to the Friends for the book sale,” said Satellite Beach Library Director Nancy Grout. Volunteers are needed for FULL COLOR setup and breakdown, she said. To volunteer, call Polly Jordan at 426–9027.

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BBN DIGEST Circles of Care honors longtime employees at a special dinner Twenty–four Circles of Care employees and board members were honored with awards for their years of service to Brevard’s largest provider of behavioral health– care services at a special dinner Jan. 21. Special recognition went to President and CEO Jim Whitaker for his 40 years of service to the organization. Honored for 30 years of service were staff members Mattie Badeau, Dr. Barry Hensel and Dr. Roger Keyser. Recognized for 25 years of service were employees Joan Becker and Irma Jonas. Staff members Dr. Paul Evans, Linda Gomme and Fiddler on the Roof Judy McCluney were cited for 20 years of service. Honored for 15 years of service were staff members Trish Lochnicht, Gwen Miller and Tim Queen. Board members Judge Charles Roberts and John new ad emailed Weaver, and employees Tom Allgaier, Helen Fredricks, Dr. Sandra Gonzalez, Toni Hatteson, Leanne Hunter, Marie Saint Juste, John Kovach, Gloria Perez, Peggy Freeman and Ana Tirado were honored for 10 years of service. “Circles of Care is justifiably proud of having so many employees and board members who have served the agency so effectively for such long periods of time,” said Board Chairwoman Ella Greenwade. ‘Midsummer Night’s Dream’ at King Center Brevard Symphony Orchestra will present its Subscription Concert “A Midsummer Night’s Dream” at 2 and 8 p.m. on Saturday, Feb. 5, at the Maxwell C. King for the Performing Arts in Melbourne. The facility is on the campus of BCC. Tickets range from $34 to $45 and discounts are offered to full–time students and teachers in certain rows of the arts center. To purchase tickets, contact the box office at 242–2219 or visit www.kingcenter.com. The concert will feature a full–length performance of Mendelssohn’s “A Midsummer Night’s Dream,” complete with actors, vocal soloists, the Brevard Community Women’s Chorus and members of Space Coast Ballet. This collaborative fine–arts project includes actors and musical talents from throughout Brevard, plus guest artists from Vero Beach and out of state. The actors include Terrence Girard, Palm Bay; Chandler McRee, Melbourne; and Ingrid Norberg, Salem, Ore. The vocal soloists are Eliza Dopira of Melbourne and Leigh Seirafi of Vero Beach. Also performing vocals will be Dr. Robert Lamb of BCC, and the Brevard Women’s Chorus. Webster Valentine’s Day event for Heart Center The Heart Center at Holmes Regional Medical Center pick up BBN invites the public to see one of the season’s hottest movies while supporting the life–saving work done at The Heart 1/31/11 Center. On Feb. 12, a portion of the ticket sales to the 7 p.m. showing of “Just Go With It” (starring Adam page ? Sandler and Jennifer Aniston) at CinemaWorld, 4345 W. New Haven Ave. in West Melbourne, will be donated to The Heart Center at HRMC. Movie–goers will receive an automatic entry into a raffle drawing for prizes such as gift certificates to local businesses, and other fun items. They will also be able to take advantage of a special discount of snacks for the movie. In addition to the ticket proceeds, anyone wanting to make a donation to the center can do so right at the theater. Doors open for the event at 6 p.m.

BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN DIGEST AT&T appoints new president, GM of Mobility and Consumer markets LAKE MARY — AT&T has announced the appoint- ment of Rich Guidotti as vice president and general manager of Mobility and Consumer markets for West, Central and North Florida. Guidotti previously held the same position for AT&T’s South Florida market for 11 years. In his new role, Guidotti is responsible for the opera- tion and overall performance of the West, Central and North Florida markets, including business development, product launches and revenue and customer growth. BRPH Guidotti began his career with AT&T in 1993 as a senior product manager and has held various manage- ment roles with the company. His “strong leadership skills and results–driven focus” new ad emailed are credited for “superior results” in growing the markets he has managed. Of AT&T’s 27 local markets, Guidotti’s has consis- tently ranked No. 1 in “all sales metrics.” Guidotti has headed up several major company initiatives, including the 2002 implementation of a $1 billion GSM network throughout Florida. He also has been awarded the prestigious AT&T President’s Award four times. “I’m excited about the prospect of leading our West, Central and North Florida markets to new heights,” said Guidotti. “Our customers are our No. 1 focus, and my goal is to provide them with an exceptional experience in our stores and on our network.” AT&T owns and operates some 90 stores in West, Central and North Florida. Hayman to conduct Pops concert Feb. 5 The Space Coast Pops Orchestra will present “Big Band Boogies” for the second concert of its 25th Subscrip- tion Series season. The program begins at 2:30 p.m. on Saturday, Feb. 5, at Merritt Island First Baptist Church on State Road 520 and Courtenay Parkway. Conductor and Music Director Richard Hayman will direct the Pops Orchestra. Hayman was the arranger for the Boston Pops Orchestra for more than 30 years. The concert selections will include the works of Benny Goodman, Tommy Dorsey, Glenn Miller, Artie Shaw, Harry James, Duke Ellington and Les Brown. The program will include an National Realty interval when the officers of the Pops Orchestra recognize the past conductors, spanning more than last 25 years, pick up BBN including Maria Tunicka, Candler Schaffer, Bob Coleman and Clair Christy. Coleman and Christy will perform at 1/31/11 the concert. Single tickets are $20 in advance at outlets Artemis ($3 more at the door the day of the performance). Call page 13 632–7445 for ticket–outlet locations and reserved–seat pick up BBN tickets. Health First’s Reid to address group 1/31/11 The Brevard Paralegal Association, an affiliate of the PUT YOURSELFWoodlake IN OUR PLACE page 13 Paralegal Association of Florida Inc., will host its monthly meeting at 6 p.m. on Feb. 10 at Suntree Country Club in pickOFFICE up BBN & RETAIL SPACE Woodlake Melbourne. The guest speaker will be Stephanie Reid, LOCATED IN PALM BAY senior compliance analyst with Health First Inc. She will 1/31/11AND MELBOURNE pick up talk about HIPAA and the Health Information Technol- 725-1240 ogy for Economic and Clinical Health Act. For more page 7 12-21-09 information about the program and to make a reserva- FREE RENT tion, contact Cathleen Cummings at 725–7575. page 9

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BUSINESS BCC’s interior–design program awarded national accreditation by NKBA, joins select group of higher–education institutions to earn this achievement; Ralph and Susan Perers play role in the startup BCC’s design program started with only a few By Ken Datzman students and one course offering. It has evolved into a full–fledged program that includes instruction in Brevard Community College’s interior–design commercial interior design, kitchen and bath design, program, which began four years ago at the sugges- interior design and business practices, and architec- tion of local businessowners Ralph and Susan tural drafting. Perers, has achieved national accreditation in its Today, 75 BCC students are enrolled in interior field by an industry giant. design and are on track to graduate within the next The National Kitchen and Bath Association year or two. awarded BCC accreditation after an extensive In addition, two students are studying in BCC’s three–day on–site review of the school’s curriculum, College Credit Certificate program. The college offers internships, student projects, and other associated a 39–credit certificate with a kitchen and bath areas of the program. specialization. NKBA representatives visited BCC in December “The program is growing and more students in and poured through piles of documents, conducted the area are aware of it. Our visibility is increasing,” interviews, and scoured homework assignments and said Roccon, who does a lot of networking in the lessons on every course offered in the prior 12 to 18 community to help promote the program. months, said BCC’s Ann Roccon, associate professor Roccon has led and developed the program since and program director for interior design. its start. “Ann did a great job of recruiting a very “This is a huge accomplishment for our program,” strong team of committed adjuncts,” said Coyne. said Roccon, whose institution awards an associate “They were very involved in the accreditation of science degree in interior–design technology, upon process.” completion of 75 credit hours. Roccon has a strong educational background in “We have been working on this for years. The her specialty and wide experience, said Coyne. “One NKBA accreditation process is very exhaustive. of the things we think is really valuable is the They reviewed every phase of our operation. With expertise Ann brings from the field into the class- this endorsement, BCC is now listed on the NKBA room.” website, joining a select group of colleges and She earned her bachelor’s degree in interior universities that have earned this distinction,” she design from the University of Florida College of added. Architecture. Roccon also has a master’s degree in Roccon said the endorsement will help BCC interior design from Florida State University. BBN photo — Adrienne B. Roth graduates find “future kitchen and bath jobs through A licensed designer in Florida since 1987, Roccon BCC’s interior–design program, started four years ago, has earned the endorse- NKBA networking.” said she got her start in the industry working for ment of the National Kitchen and Bath Association, the leading organization of its The NKBA has accredited the design programs at American Business Interiors in downtown kind. The NKBA has strong ties to higher education. Ann Roccon, right, is associate 43 higher–education institutions in the nation, Melbourne, a commercial interiors firm founded by professor and program director for interior design. Mildred Coyne is provost for including both community colleges and universities. Ralph Perers in 1969. Workforce Development and Training at BCC. They are on the Melbourne campus. Fewer than six programs hold NKBA accreditation For many years, Susan Perers headed the firm’s in Florida. interior–design division. While the industry is presently experiencing a slowdown, like most In addition to the 40–plus institutions accredited “I worked for Susan as a college intern,” said businesses, employment of interior designers is expected to grow 19 by the association, there are more than 15 schools Roccon, who later joined the company full time and percent through 2018, faster than the average for all occupations, that are “supported,” but not yet accredited, by went on to become a senior interior designer at ABI. according to the U.S. Department of Labor’s 2011 “Occupational NKBA. “Supported” is the first step toward accredi- Both Ralph and Susan Perers retired from the Outlook Handbook.” tation. family business years ago. Today, their son Rob An increasing interest in interior design and awareness of its “The NKBA industry credential is a measure of Perers is president and chief executive officer. benefits will boost demand for designers, the report says. our program’s success,” said Mildred Coyne, provost Ralph and Susan Perers encouraged the college’s “It is a very interesting field and presents good opportunities for for Workforce Development and Training at BCC. administration to start an interior–design program students,” said Coyne. “This accreditation ensures that our students receive so students would not have to travel outside the “Whenever we consider starting a new program at BCC, we have to the most up–to–date training incorporating univer- region to earn a degree in this field. “They really look at both student interest and employment opportunities in that sal design and sustainable–building standards. It wanted to see this happen, and have been very field. There might be a lot of student interest in a particular field of also makes the students more marketable within supportive of the program,” Roccon said. study, but we have to make sure there are matching employment the industry.” In 2005, they established the Perers/Steelcase opportunities as well, and that we are filling the needs of our local labor The NKBA, whose roots go back nearly 50 years, Interior Design Scholarship at BCC. ABI is a market,” she said. is the leading association of its kind in America, with longtime dealer for Grand Rapids, Mich.–based The Occupational Outlook says homeowners are increasingly using more than 40,000 members including builders and Steelcase Inc. The scholarship offers the successful the services of interior designers when they plan new additions, remodelers, manufacturers, fabricators, and interior interior–design student tuition, books, and the remodel aging kitchens and bathrooms, and update the general décor of designers. required curriculum supplies for one semester. their home.

BREVARD BUSINESS NEWS / 10 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN BUSINESS Regions ranked nationally among the top SBA 504 lenders to small businesses, No. 1 in Florida — business bankers at Regions in Brevard County see upswing in 504 deals; ‘friendliest’ bank the Red Sox,” said Candace Leary, who provides a By Ken Datzman full scope of banking services to small businesses, as does Rich. VIERA — Regions Bank continues to grow its According to new data released by the SBA, niche in small–business lending, teaming with the Regions ranks among the top five banks in the U.S. Small Business Administration. The two nation as measured by 504 loan–approval dollar entities provide critical capital for fixed–asset volume for fiscal year 2010. From 2009 to 2010, projects for businesses, including the purchase of Regions increased the number of SBA 504 loans land and existing buildings. approved by 32 percent and grew the dollar volume One of the main vehicles Regions Bank is using of those approvals by 50 percent, the SBA report to expand its small–business lending portfolio is the said. government’s 504–loan program, set up by Congress In fact, Regions is ranked as the No. 1 SBA 504 nearly three decades ago amid a downturn to spur lender in Florida, as well as in Alabama, where the economic development in communities. institution is based. “We have closed about six 504 deals in the last “We are a ‘Preferred Lender’ with the SBA, so we five months,” said Candace Leary, a vice president are in great shape to be able to offer these products and business banker at Regions Bank on North through our franchise and help small businesses. Wickham Road in Melbourne. And I think we have done an outstanding job of that. “A lot of small–business owners in the area are We are out in the market actively looking for lending transitioning from renters to purchasers of buildings opportunities,” said Stephen Loso, president of and we’re at the center of this activity. A wide range Region Bank’s Central Florida East Coast opera- of small businesses are using the 504–loan program tions, with his office in Melbourne. to buy their space, from manufacturers to physi- Preferred Lenders have the highest level of cians,” she said. autonomy with the SBA, particularly for loan The small business must occupy at least 51 approvals and closings. This plays a role in speeding percent of the building being purchased or renovated up the service to program participants, he said. with the 504 money. For construction of a new The SBA’s guarantee on 504 loans helps busi- building, the business must occupy at least 60 nesses by absorbing some of the loan risk lenders percent of the space upon completion. take on. Commercial lenders generally supply 50 Because of the low downpayment, 504 loans percent of the funds, a private nonprofit known as a enable entrepreneurs to conserve working capital Certified Development Company provides 40 BBN photo — Adrienne B. Roth and retain liquidity to meet operating needs. And percent, and the borrower pays 10 percent of the Valia Rich, right, and Candace Leary are vice presidents and business bankers the rate is attractive. “The mortgage interest rate is project’s cost, said Leary. at Regions Bank in Melbourne. One part of their jobs is working with SBA 504 one of the big advantages of the 504 program,” said CDCs operate around the nation. Locally, both customers. The loan program offers a number of attractive features, including Regions Bank’s Valia Rich, a vice president and Rich and Leary say they work closely with Florida a low fixed–interest rate for the purchase of commercial real estate. Leary’s business banker at the North Wickham Road office. Business Development Corp., a CDC founded in husband, Rob, is a Major League coach with the Boston Red Sox. The SBA financing allows small–business owners 1989 and whose executive vice president is Tim to lock in their business–occupancy costs with a low, Cramer, a former banker. “We have a great working customer–satisfaction survey conducted by Prime Performance, a 20–year fixed–interest rate, added Leary. The 20– relationship with Tim,” said Rich. Denver–based subsidiary of SunTrust Banks Inc. year–bonds, known as “debentures,” are pooled and Florida Business Development Corp. is licensed Regions achieved the top score of 98 in the category of “friendliest” in sold on Wall Street. by the SBA and acts as a middleman in the 504 the 2010 Prime Performance Bank & Credit Union Satisfaction Survey, Both Leary and Rich are veteran bankers. Rich, program, teaming with banks to make capital which polled more than 6,000 customers of banks and credit unions. who grew up in Brevard, says she “loves her job” as a available to small businesses for real estate, “I think it’s an overall reflection of our institution being highly business banker for Regions. “Our leadership is machinery, and equipment purchases. focused on customer service and meeting the needs of our clients,” said tremendous and our support is tremendous. It’s Over the past year, the SBA has made adjust- Loso, a former PricewaterhouseCoopers certified public accountant. makes your job much easier.” ments to its 504 program in order to better serve “The study identified service as being just as important as the Leary moved to Brevard from Southern Califor- customers. Under the provisions of the Small product or the solution that is delivered to the customer. And we really nia in 1995, where she was a banker. She relocated Business Jobs Act of 2010, which President Obama believe in that. We are here to help serve our clients. If we are doing at the time because her husband, Rob Leary, was a signed on Sept. 27, the SBA permanently increased that well, we are going to be rewarded,” he added. coach with the Florida Marlins. He’s now with the 504 loan limits from $2 million to $5 million. For The Prime Performance survey found that the national average for Major League Boston Red Sox. manufacturers and certain energy–related projects, customer satisfaction was a net score of 77 percent. Among large Rob Leary, a Louisiana State University gradu- the SBA lending limit is $5.5 million. institutions, Regions achieved the highest net–satisfaction score at 83 ate, was drafted by the Montreal Expos, worked for In addition to being singled out for its lending percent. the Marlins, and soon will be starting his 10th efforts to small businesses, Regions has earned Small banks with less than 20 branches did best in the nation with season with the Red Sox. “Rob has three World another industry recognition. It was just named the a net score of 88 percent. Credit unions followed closely with an 87 Series rings — one from the Marlins and two from “friendliest” large bank in America, based on a percent score.

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN DIGEST Surfside Players to present two tales of romance, including ‘Love Letters’ Surfside Players in Cocoa Beach will present two tales of romance in February and March. First, on Feb. 11 and 12 at 8 p.m. Surfside Playhouse Celebrating 100 Years of Scouting will host a special event, “Love Letters” by A.R. Gurney. The show is directed by John Lineberger. “Love Letters” is the story of a “deep and abiding friendship and romance between two people which spans 50 years.” Tickets are $10. The show is presented by special arrangement with Dramatists Play Service Inc. of New York. Actors Christina Lafortune and Randy Caldwell Boy Scouts appeared together in another Gurney play, “Sylvia,” and are now together again for “Love Letters,” Surfside Players’ Valentine’s gift to the theater–going community. There Join Sheriff Jack Parker in Honoring Robert Rains at the will be “chocolate and roses in the lobby to help make this pick up BBN a special date–night affair.” 19th Annual Boy Scout Golden Eagle Dinner Next, from Feb. 18 through March 6, on Fridays and 1/31/11 th Saturdays at 8 p.m. and Sundays at 2 p.m., the Main Stage Thursday, February 24 , 2011 production of Neil Simon’s “Chapter Two” will be show- Holiday Inn Vierapage Conference 8 Center cased. Reception 6:00pm Dinner 7:00pm The storyline: George Schneider, a recently widowed writer, is introduced to soap–opera actress Jennie Malone by his press–agent brother Leo and her best friend Faye. Dinner Leadership Dinner Sponsors Malone’s unhappy marriage to a football player has dissolved after six years, and she’s not certain if she’s ready to start dating again. Neither is Schneider, whose memo- ries of his first wife threaten to interfere with any effort to embrace a new romance. It’s a bumpy trip on the road to “dreamland” for these not–so–young lovers. For this show, Surfside Players will introduce its new director, Dr. Janet Rubin. She recently was professor of theater at Saginaw Valley State University in Michigan. Dr. Rubin has more than 30 years experience directing plays. Surfside’s production of “Chapter Two” stars Leon Smithlin, Heather Godwin, Mark Emerson and Sheryl Kaufman. Parental guidance is suggested for this show, Sheriff Jack Parker Robert Rains which is presented by special arrangement with Samuel Brevard County Sheriff United Way of Brevard County CEO French Inc. 2011 Dinner Chair 2011 Dinner Honoree There will be an opening–night reception with compli- mentary hors d’oeuvres for ticketholders at 7:30 p.m. on Friday, Feb. 18. Tickets for “Chapter Two” are $18 for Dinner Vice Chairs RSVP Now by emailing adults, $16 for seniors and active military personnel, and [email protected] $13 for students. Special rates are available for families of Kent Buchanan William K. Jurgens Sandy Sanderson For more information on becoming a four (two adults and two children) and parties of 20 or Steve Buery Franck H. Kaiser, Jr Scott Sorenson more people. Carol Craig Pam Marticke Floyd White corporate sponsor or hosting a table The Playhouse said it is “continuing its partnership” Andy Ziegler Please call 321-576-7556 with Brano’s Italian Grill in Cocoa Beach and St. Lucie: order one of a select set of dinners at the restaurant and then come to Surfside for a show and receive a $3 ticket discount. “MORTGAGE MONEY” Event for women at Brevard Art Museum Prudential Properties Crissy The Brevard Art Museum in Melbourne will hold a “Girls Night Out” social from 6 to 9 p.m. on Thursday, Feb. new ad emailed pick up BBN 10. The event will include boutique shopping, prizes, silent auction, cocktails, and food prepared by local restaurants. Nancy taylor 1/31/11 Tickets are $25 and available at the museum. Advance purchase of tickets includes five free drawing tickets for 777-3232page 3 prizes. Call 242–0737 for more information about the “Brevard’s most referred lender since 1981” program.

BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN DIGEST ‘American Wildlife Art’ lecture set for Feb. 13 at Brevard Art Museum Dr. David Wagner, a leading wildlife art author, curator and lecturer, will present a free slide lecture on “American Wildlife Art” at 2 p.m. on Sunday, Feb. 13, in the Brevard Art Museum’s Harris Auditorium. His lecture will tell the story of wildlife art and how it helped shape four centuries of cultural events and aesthetic and ideological trends, from its beginnings in Don’t abandon colonial times to the monumental works of the present day. Wagner received his doctorate degree from the Univer- your investment plan. 3200 U.S. Hwy #1 sity of Minnesota and wrote his dissertation on American wildlife art while he was the scholar–in–residence at the Rethink it. Rockledge 321-636-4348 Sitka Center for Art and Ecology in Otis, Ore. Indian River Furniture With funding from the Robert S. and Grayce B. Kerr If market fluctuations and economic uncertainty have Foundation, Dr. Wagner expanded his research to develop indianriverfurniture.com the book “American Wildlife Art.” you second-guessing your investment plan, it’s time to “A gun or a trap are common tools of the hunt, but take a closer look. With an Envision® plan, we cannew help ad emailed Dr. Wagner reminds us that the deployment of a paint- ensure your goals are measurable, reprioritize them if brush is a most interesting way to capture prey,” said Brevard Art Museum Executive Director Steven necessary, and adjust your strategy to reflect realistic Maklansky. “We are delighted to present such a distin- expectations and your own comfort level for risk. guished scholar and entertaining lecturer.” Call today to get started. The Brevard Museum is at 1463 Highland Ave., in Melbourne. Call 242–0737 for more details about the lecture. Together we’ll go far Swingtime Jazz Band’s ‘Sweetheart Ball’ The romantic sounds of the jazz greats will help usher in that special Valentine’s Day feeling when the 20–piece Swingtime Jazz Band presents its annual “Sweetheart FA Name Suntree Branch Ball” at 7 p.m. on Thursday, Feb. 10, at the Melbourne 3101 Casabella Place Auditorium, 625 Hibiscus Blvd. Tickets are $5 in advance Compliance-Approved Title Melbourne, FL 32940 Address and Suite Number or $6 at the door the evening of the program. Musical Betts SilvernailCity Name, State Zip 321-255-2330 selections will feature original arrangements from masters First Vice President-XXX-XXX-XXXX • 8XX-XXX-XXXX Investment Offi cer such as Stan Kenton, Artie Shaw, Benny Goodman, Web or E-mail Address Tommy Dorsey, Count Basie and Les Brown. Popular local vocalists Sally Hart and Len Fallen will sing. Tables can Investment and Insurance Products: X NOT FDIC Insured X NO Bank Guarantee X MAY Lose Value Always Great Design… Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank be reserved in advance for groups of six or more people by affiliate of Wells Fargo & Company. calling the band office at 724–0555. Those who would like ©2010 Wells Fargo Advisors, LLC. All rights reserved. 0910-3526 [74938-v2] A1440 Always Great Pricing…. to brush up on their dancing skills can do so from 6 to 7 p.m., when Laura Beers (www.adancersvoice.com or 751– 4766) offers lessons. Cost is $5, payable to the instructor. Holy Spirit Council’s bake sale set for Mims Advance Your Career with a Master’s Degree! The Holy Spirit Council of Catholic Women will host its annual Rummage and Bake Sale from 9 a.m. to 3 p.m. on Feb. 10, 11 and 12 at the Holy Spirit Church Hall, 2309 • MBA • Management & Leadership Holder Road, in Mims. In addition to lots of “treasurers • Counseling and scrumptious goodies,” a tea room featuring homemade • Computer Science/Distributed Systems soup, chili and sandwiches will be open from 11 a.m. to 1 p.m. For more information about the event, contact Pat Urbano at 268–2171 or Rose Ryan at 267–5570. Concert pianist to perform in Melbourne The Rotary Club of Palm Bay will present “An Evening with Francesco Attesti,” a renowned pianist, performing SpaceSpace CoastCoast RegionalRegional CampusesCampuses the music of Chopin and Liszt at 7:30 p.m. on Saturday, Merritt Island Island • •449-4500 449-4500 Feb. 12, at the Gleason Performing Arts Center at Florida MelbournePalm Bay • •956-6700 956-6700 Tech in Melbourne. Tickets are $15 for general admission PatrickPatrick AFB AFB • • 868-5194868-5194 and $10 for students. For ticket information, send an e– For all degree programs and details, visit: mail message to [email protected], or call www.webster.edu/spacecoast Teri Blevins at 506–9028.

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN DIGEST MCC’s Joy Patterson earns prestigious teacher Cupid's Arrow Strikes Twice at honor; Holy Name’s Massey administrator finalist Joy Patterson, Melbourne Central Catholic High School’s English teacher, was selected among teachers in five Catholic high schools throughout the Orlando Diocese and named “Teacher of the Year” at the 21st Century Catholic School Excellence Awards

Luncheon. The recent event was held at Maison & Jardin in Altamonte Springs. Chapter Two The prestigious honor recognizes Catholic school teachers who have demonstrated outstanding leadership and excellence in teaching, and use best practices in their classrooms. by Neil Simon Patterson has been employed as a teacher since 1983. She is currently MCC’s National Directed by Janet E. Rubin Honor Society adviser, Kaleidoscope adviser, and English department chairwoman. Patterson has a bachelor’s degree from the University of South Florida, a master’s

Love Betts SilvernailFebruary 18 - March 6, 2011 from Northwestern University, and second master’s from Florida Institute of Technology in Melbourne. Fri/Sat 8:00 pm, Sun 2:00 pm Her professional affiliations include National Council of Teachers of English, Florida Opening Night Reception Fri. February 18, 7:30 pm Council of Teachers of English, Brevard County Teachers of English, National Catholic new ad emailed $18 adults Educators Association, Brevard Diocesan Language Arts Vertical Team, Northwestern Letters $16 seniors, active mil. University Alumni Admissions Council, and National Association of Secondary School $13 students Principals (NHS adviser). by A. R. Gurney “Joy is a teacher who challenges and inspires,” said Kathy Gotshall, MCC principal. Directed by FULL COLOR “Through reading, writing, projects and discussion, she focuses students on the universal John Lineberger themes of social justice, morality, and the human condition that resonate with young February 11 - 12 people while challenging their evaluative thinking and creativity. Within our faculty, she has been a constant cheerleader and instructional leader in these areas. Joy has a Fri/Sat 8:00 pm commitment to lifelong learning that is obvious to her students and colleagues and is an $10 admission inspiration to them.” Mary Ellen Massey, principal of Holy Name of Jesus Catholic School in Indialantic, was a finalist in the 21st Century Catholic School “Administrator of the Year” category. CAUTION: CAUTION: She was selected as one of three finalists among 31 Catholic elementary schools in the Contains brief profanity Contains brief profanity Orlando Diocese. Presented by special arrangement with Presented by special arrangement with Massey has been an educator in the Diocese of Orlando for 22 years. She is currently Dramatists Play Service, Inc., New York Samuel French, Inc., New York in her second year as principal at Holy Name of Jesus. Massey earned her bachelor’s and master’s degree from the University of Central Florida and holds other educational credentials. Father Tony Welle, parochial administrator of Holy Name of Jesus, said he is “very impressed with how Ms. Massey holds our children’s Catholic formation and spirituality at such high standards. Not only is her love of God evident in everything she does, the children admire and love her, the staff respects and trusts her, and the parish is thankful for and supports her. She has brought the school to higher standards of excellence with participation of our parish, our families, and students.”

ABI’s Terry Hill honored with 25–year service award Gain In-Demand Skills Terry Hill, senior installation supervisor at America Business Interiors in downtown Melbourne, was recognized for 25 years of company service. The recognition award was presented at a quarterly meeting hosted by ABI CEO Rob Perers. Hill, a Palm Bay resident, joined ABI in 1985 and has managed many of ABI’s major installations, Perers said. ABI, founded in 1969, is a multi–functional commercial interior design and contract furnishings firm. The company serves the Space and Treasure coasts with four divisions: Keiser University commercial interior design, product sales, facility services and GSA services. Browning’s named Quality Respiratory Care Provider Browning’s Pharmacy and Health Care of Melbourne has been named a Quality With a degreenew in Information ad emailed Technology Respiratory Care Provider under a new program aimed at making sure residents cared Also offering: for by home–care organizations have access to respiratory–care services provided by Technology XBusiness XLegal Studies* XCriminal Justice XHealth Care XCulinary XInterdisciplinary Studies* qualified respiratory therapists. The American Association for Respiratory Care (AARC) Call for a complete list of programs X *Online only started the Quality Respiratory Care Recognition program in 2003 to help consumers make informed choices about their health care. The program initially enrolled hospitals Call toll free to speak with an Admissions Counselor that agreed to ensure patient safety by adhering to a strict set of criteria governing their respiratory care services. Home–care organizations were added to the program a year 1.888.491.6601 later, and the association has also expanded to include long–term care facilities. Recog- www.KUMelbourne.com Admissions Hours: Mon - Thurs 9am - 8pm, Fri 9am - 5pm, Sat 9am - 2pm nized organizations are listed on AARC’s consumer website site, YourLungHealth.org.

BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN DIGEST Community Bank of South’s Bill Taylor honored with Chamber’s Service Award MERRITT ISLAND — William “Bill” Taylor, president and chief executive officer of Community Bank of the South, received the Cocoa Beach Area Chamber of Commerce’s highest honor, the Distinguished Service Award, at the Chamber’s 43rd Annual Installa- tion Banquet Jan. 21 at the Holiday Inn Melbourne–Viera. More than 200 Chamber partners and their guests attended the gala. The theme was “Sailing into the Future.” Taylor has been a resident of Brevard County since 1967. His banking career has spanned more than 30 years. His involvement with professional associations includes the Cocoa Beach Area Chamber of Commerce, where he served as board chairman in 1994. “Bill’s efforts truly have had a positive impact on our economy, our businesses and our quality of life in Brevard County,” said area businessman Keith Houston of Crest Clean- Brenner ers & Laundry, who was DSA award recipient in 2009. Other awards announced at the event were the Ambassador of the Year, presented to pick up BBN Priscilla Reed of Benefits Outside the Box. The Council/Committee of the Year Award went to the Chamber’s Military Affairs Council. 1/31/11 The Chamber also named 10 members to its President’s Club. The club recognizes those individuals for their recruitment of new partners to the Chamber. page 15 The new President’s Club members are: Mary Ann Balthaser of Melaleuca, indepen- dent marketing executive; Ralph Golson, Zeeke & Associates Inc.; Mary Hight, Concierge Professionals; Tami Tomlinson, Mary Kay Cosmetics; Priscilla Reed, Benefits Outside the Box; Brian Hawkins, One Source Office Products; Keith Ried, Living Life Now; Robyn FULL COLOR Greene, Blue Sky Insurance Agency of Brevard Inc.; Sophia Monroe, Contractor Referral Service; and Tom Lacaria, Allstate Benefits. Captain James Kuzma, commanding officer of Naval Ordnance Test Unit at Patrick Air Force Base, administered the oath of office to the new Chamber chairman, officers and board of directors. Christy Galzerano of DoubleTree Cocoa Beach Oceanfront Hotel is the Chamber’s 2011 chairwoman. The 2011 officers and directors inducted include: immediate past chair Randy Harris, Government Contracting Resources Inc.; 2012 chair–elect Chris Wood, “Florida Today”; Tommy Alston, lifetime board member; Leonard Spielvogel, lifetime board member; Mary Ann Balthaser, Melaleuca; Craig Bock, Florida Power & Light Co.; Nancy Brower, Community Bank of the South; John Byron, Sun State Strategy Inc.; Jackie Barker, Sky Advertising Inc.; Jeoffrey Bispham, The Boeing Co.; Beth Courtney, LPL Financial; LeRoy Darby, Brevard Community College; Cindy Dropeski, Intercoastal Insurance Inc.; Brenda Fettrow, City of Cocoa; Josh Field, SCB Media Group; and Ralph Golson, Zeeke & Associates Inc. The list continues: Rosalind Postell Harvey, Port Canaveral Authority; Moses Harvin II, One Source Office Products; Richard “Hutch” Hutcherson, Best Western Ocean Beach Hotel and Suites; Bobby Jones, Cocoa Police Department; Jon McBride, Kennedy Space Center Visitors Complex; Jeanna Merrifield, Wild Ocean Seafood Market; Don Niemann, Ron Jon Surf Shop of Florida; Ron Nesbitt, Howze, Monaghan, Theriac PLC; John Porter, Porter World Trade; Kathleen Rich–New, Clarity Works!; Mary Sharpe, City of Cocoa; Tami Tomlinson, Mary Kay Cosmetics; Al Trafford, Trafford Realty Co.; Tom Vani, S&S Enterprises Inc.; Tom Williamson, Courtyard by Marriott & Hampton Inn; and Roy Wright, Health First Cape Canaveral Hospital. The sponsors of the event were The Boeing Co., Melbourne International Airport, Republic Services, “Florida Today,” Abracadabra Flowers & Gifts, Auman Photo Studio, US Lawns and Community Bank of the South. Webster starts new class for M.A. in counseling new ad emailed Webster University is accepting applications for individuals wishing to begin a master of arts degree in counseling at the school’s new Melbourne campus. Classes start March 12. Graduates of the program work as master– level therapists and as school–guidance counselors. The degree also meets the educational requirements for licensing as a mental FULL COLOR health counselor in the state of Florida. Applicants must hold a bachelor’s degree from an accredited institution. To receive an information packet or speak to an academic adviser, call 956–6700. Webster’s Melbourne campus is at 1775 W. Hibiscus Blvd., at the north entrance to Melbourne Square Mall.

FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN DIGEST Brevard CARES adds staffers to its growing team in Rockledge; to service more families ROCKLEDGE — Brevard Coordination, Advocacy, Resources, Education and Support recently added several staff members. The agency provides child–abuse prevention services to Brevard children and families through its Wraparound Family Team Conferencing model. The additions will allow Brevard CARES to service more families that are “experiencing stressors that may lead to child abuse.” Amy Andrews has joined the organization as a care coordinator. Andrews previously was with the Children’s Advocacy Center, where she received the 2010 Child Abuse Prevention Task Force Award for Social Service Employee of the Year. University Center Kim Bane, a Brevard CARES alumnus, has come aboard as a family partner. She specializes in navigating “through the maze of multiple agencies and systems” to better help clients, including children with special needs. Yolanda Martinez, a new care coordinator, formerly served as a care manager with new ad eamiled Devereux Florida. She has extensive experience in the child–welfare system. And Yvette McCain is also a new care coordinator. Like Martinez, McCain was a care manager with Devereux Florida in North Brevard. FULL COLOR National Realty names Jones manager of Suntree office Gale Bray, broker for National Realty of Brevard Inc., has announced the appointment of Cyndi Jones as manager of the company’s Suntree office in north Melbourne. Her career with National Realty began in 1994, when Jones was the administrative assistant to two top–producing agents over the course of 10 years. In 2004, Jones began building her own client base and is now a top producer for National Realty, “with a tremendous referral business guiding buyers and sellers to successful closings,” said Bray. Jones served as the relocation director from 2005 to 2007. In 2008, she was named the Realtor of the Year by the Melbourne Area Association of Realtors. Jones was the chairperson for the Special Activities Committee in 2005 and 2008, and chairwoman for the reopening of the MAR’s building in 2008. She currently sits on MAR’s Professional Standards Committee. Jones has been the top–producing agent at National’s Suntree office for the past three years. Study Continued from page 1 reimbursement for products; havens for innovation, including universities that conduct cutting–edge research; a supportive regulatory system to approve new devices; a pool of patients demanding the best treatments; and a supportive investment community. FIND OUT HOW TO WRITE AWARD Going forward, the United States will see erosion in all of these areas, the report WINNING SBIR PROPOSALS concluded. While health expenditures in the United States should increase about 6 percent Did you know that more than $2 billion in federal grants and contracts are awarded annually from 2009 to 2019, that figure will grow at a slower rate than in emerging each year through the Small Business SBIR/STTR programs? nations like China. This could cause big med–tech companies to delay regulatory approval of new products in the United States in favor of launching devices abroad. Attend this workshop and learn how to increase your success rate! Known as the In the area of medical research, the U.S. university system has led the world. But the “Vince Lombardi of the SBIR program,” trainer Mark Henry will teach the PwC report indicates that as the quality of educational and research institutions improves Phase 1 – Proposal Preparation workshop.TRDA Joni Richards, SBIR Technology abroad, research money will follow. Infusion Manger at NASA-KSC, will be there to answer questions about the NASA The report also touches on increasing demands placed on U.S. med–tech companies by SBIR program. the Food and Drug Administration, which regulates the industry. In this area, France, Germany, and the United Kingdom rank higher than the United States because they WHEN: February 18, 2011 from 8 a.m. to 5 p.m. “provide more supportive regulatory processes that encourage innovation yet ensure pick up BBN safety and effectiveness on a timely basis.” WHERE: United Space Alliance In addition, as reimbursement for medical devices grows more difficult in the United NASA Shuttle Logistics1/31/11 Depot, Bldg. 1 States, trends suggest companies will find it easier to get their products covered in China, 8550 Astronaut Blvd., Conference Room 462 India, and Brazil. Cape Canaveral, FL 32920page 14 In terms of funding new med–tech inventions, the report found that the United States COST: $49 per person and includes a box lunch still ranks first in venture capital investment for start–up firms. But China represents the second–largest pool of venture capital, followed by Brazil. These countries are “building Register Online atFULL www.trda.org COLOR or contact [email protected], some of the world’s most entrepreneurial cultures,” the report states. or 321-872-1050, Ext. 107 U.S.–based medical–technology giants will increasingly look abroad when contemplat- ing acquisitions — they “see themselves as global companies, and will not hesitate to Support for this program was provided by the National Aeronautics and Space Administration invest where the growth is most promising.”

BREVARD BUSINESS NEWS / 16 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 PMC ART OF HEALING HEARTS & SPIRIT OF WOMEN EVENT

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BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information FEBRUARY 7, 2011 BBN SPECIAL FOCUS Imperial Plaza Continued from page 1 Brevard, says she is looking for the momentum to continue Her company is set to introduce an office product it has Imperial Plaza did gain a few new tenants in 2010 this year. “It seems like all the businesspeople I have never before offered in Brevard County. Imperial Plaza’s outside the Executive Suite floor. The new clients include talked to have a more optimistic attitude, and I think that Executive Suite is introducing the “day office,” targeting the New York–headquartered American Arbitration will help drive business in the right direction in 2011,” businesspeople who need the use of an office for less than Association, which is leasing 3,300 square feet on the fifth Wood said. 24 hours. floor of Imperial Plaza. The Executive Suite floor contains about 9,000 square Two years ago, Casey said the “day–office concept” was Dr. Sue Mitra, who has practiced internal medicine in feet of total lease space. Tenants on the floor pay a base “tossed around” during a brainstorming session. It’s a way Brevard since 2002, is another new Imperial Plaza client. rent figure, or “gross lease,” and no common–area mainte- to better serve traveling executives and others who use Her practice is housed in a 1,400–square–foot office at nance charges, Casey said. They a pay a small fee for temporary offices, she said. The idea was presented to the 6769 N. Wickham Road. services, such as a phone line and a receptionist. building’s ownership. The Imperial Plaza Tower is flanked by two 10,000– “A businessperson can come in, sign a lease for an “They thought it was a great idea,” Casey said. “Now, square–foot, single–story office structures. Dr. Mitra runs Executive Suite, get assigned a telephone number and be we are preparing to roll out the day–office product on our her practice from one of the single–story office facilities, operating from his or her desk one hour later,” said Casey, Executive Suite floor. If a businessperson needs an office known as Building B. a Bowling Green State University graduate who has for a day, we can accommodate him or her. It’s a set rate Casey said she is seeing a growing number of defense– worked in her field for 20 years and opened Brenner Real up front. There are a lot of businesspeople who travel and oriented companies open satellite offices in Brevard Estate Group’s local office. come through Brevard County. Some of them only need County, including KMS Solutions LLC of Vienna, Va. Both Casey and Wood are based at Imperial Plaza. the use of an office for a certain number of hours. We’re Consultants to business and government, KMS “Our team at Imperial Plaza is specialized,” said Casey, hoping to tap that market and other unique users.” Solutions recently opened a field office at Imperial Plaza. who is the property’s on–site manager. While the demand for small spaces has been encourag- “We have talked to at least six different defense–related “It’s all about trying to take care of the customer and ing at Imperial Plaza, office–lease activity in the 5,000 to companies that are coming into this market.” give them another voice. They are the center of attention,” 8,000–square–foot range has waned. These businesses are positioning themselves for future added Wood. Casey said “there was a lot of ‘window shopping’ at opportunities in the commercial space sector, with Real–estate professionals are managing their compa- Imperial Plaza in 2010 by very large users. A couple of privatization expected to grow in the years ahead. nies through these challenging conditions and are adapt- potential clients put their decisions on hold in the final On the retail side of the leasing business, Brenner Real ing to transformative changes within the broader industry. quarter of the year.” Estate Group continues to see high occupancy at the Brenner Real Estate Group works closely with busi- The Society of Industrial and Office Realtors, in its Centre at Suntree. nesses to meet their changing needs for office space, Casey “SIOR Commercial Real Estate Index,” a survey of more “We have pretty much maintained a 90–plus percent said. Imperial Plaza’s Executive Suite offers short–term than 400 local market experts, shows vacancy rates are occupancy level on the Centre at Suntree since 2003, when leases, six to 12 months, to accommodate small firms slowly improving, but rents continue to be “soft” with it was announced that Walmart was coming to the area. making adjustments to the market. “elevated levels” of subleasing space on the market. Interestingly, the retail shopping center is anchored by a “We have even done two– and three–month leases for “We have a much more savvy shopper and tenant fitness center and a medical facility. It has worked small businesses for a very special need,” Casey said. today,” said Casey. “But sometimes their expectations are incredibly well,” Casey said. “Flexibility is a must in today’s commercial real–estate unrealistic.” She added, “We are seeing sales and transfers of market. Landlords have to reinvent themselves. They have Vacancy rates in the office sector are forecast to decline businesses at the Centre at Suntree, but we are not seeing to provide a service that will be embraced by businesses in from 16.7 percent in the fourth quarter of 2010 to 16.4 people leave or close their businesses, which is very this environment. A management company and the percent in the fourth quarter of 2011. uplifting in this environment.” property owner must adapt to the market dynamics by “There is just not a lot of growth right now in the office Net absorption of retail space is projected to be positive devising new strategies. We are trying to do that,” she market, though we have brought in some new tenants,” this year, after dropping 3.4 percent in 2010, according to a added. said Casey. national report.

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FEBRUARY 7, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 19