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Bulletin 3/14 3 / 2014 e world’s oldest banking magazine – since . On the Move People, Ideas and Goods in Motion 100 — Bulletin 3 / 2014 — Editorial — 2 1 3 4 Freedom of Movement Today e following contributed to this issue: 1 Julica Jungehülsing he whole world is on the move. Cars, trucks, bicycles, air- Originally from Kiel, Jungehülsing has lived planes, ships and trains are more numerous than ever be- in Sydney since 2001. Her reports from Aus- fore. Never has there been so much running, hiking, com- tralia, New Zealand and other countries of muting and traveling. Emigration and immigration are becoming the South Pacic have appeared in Stern, T increasingly common. Goods are being transported; capital is be- GEO, Die Zeit and SZ-Magazin. Junge- ing shifted from one place to another. e world is smaller today hülsing’s book “Ein Jahr in Australien” was published by Herder in 2007. In this issue of than it was in any previous generation – thanks to both physical Bulletin, she describes an idea that is typi- and virtual mobility. Ten years ago, ubiquitous high-speed inter- cally Australian – the concept of a “fair go”: net, low-cost telecommunications and the option of mobile avail- Practically nowhere else on earth are oppor- ability anytime, anywhere were not yet a reality. Today, life without tunities to advance in society as great as they them seems inconceivable. are Down Under. Page 28 his issue of Bulletin focuses on the freedom of movement 2 Tim Georgeson we enjoy today, looking at it from a wide variety of perspec- A photographer, lmmaker and creative di- tives and in diverse settings. We show how introducing rector, Georgeson contributed the photo- standardized containers has allowed global trade to ¨ourish – and graphs that accompany the report by Julica T we tell you where the next revolution in transportation is likely to Jungehülsing. Georgeson has worked in war occur (page 24). In a feature report, we visit Australia to learn why zones and photographed rock concerts. His social mobility there is greater than elsewhere – why people are photos have appeared in National Geo- able to move up in society more easily than in most other parts of graphic, the New Yorker, Newsweek and many other publications. His advertising the world (page 28). And we introduce Elon Musk, the Henry Ford campaigns for Heineken and the World of our time. Much like his countryman, who sold over 15 million Wildlife Fund (WWF) have been seen all Model T cars in the rst part of the 20th century, Musk is hoping over the world. Page 28 to win over the public with a new vehicle: a battery-powered car. e Tesla is currently available as a luxury sedan, with sales com- 3 Stean Heuer parable to those of similar Porsches or Audis, but more a«ordable Heuer is the US correspondent for the Ger- Tesla models will soon be on the market as well (page 56). man business magazine brandeins and co- author of the book “Fake It!: Your Guide to e present a set of infographics showing how the world Digital Self-Defense.” Here, he discusses has become more mobile (page 48). We go on vacation data protection, privacy issues and the useful (page 66), and we accompany two-time Pulitzer Prize (and unsettling) prevalence of electronic winner Paul Salopek on his seven-year (!) trek retracing the steps navigation. Page 40 W of the earliest modern humans as they ventured forth from Africa to populate the rest of the world (page 43). So much movement, 4 Ole Häntzschel A Berlin-based graphic designer, Häntzschel at such a rapid pace, is positively dizzying, as Heidi Bohl might specializes in presenting complex informa- put it. A 60-year-old restaurant owner from the Toggenburg re- tion in an interesting and readily under- gion in Switzerland, she has spent no more than a few days outside standable way. He works for international of Switzerland in her entire life. Has she missed anything? No, companies and media, and has won numer- she replies, “When you’re happy, there’s no need to go anywhere” ous awards. In this issue, he depicts a world (page 78). in motion: passengers, freight, communica- tion, tra¢c congestion, commuters and many other aspects of mobility. Page 48 Your Editorial Team Bulletin 3 / 2014 — 1 — On the Move — PERSPECTIVES 2014 An annual publication highlighting our economic activities and their impact. Read online or order your personal copy: www.responsAbility.com/csbulletin/QR/en You can invest in new perspectives! Investing money where it can work effectively: This is what responsAbility aims to achieve through its development-related investments in the finance, agriculture, education, health and energy sectors. For ten years, we have been creating value for investors by providing people in developing and emerging economies with new perspectives. Ask you financial advisor about the investment opportunities offered by responsAbility or visit our website: www.responsAbility.com. responsAbility Investments AG Josefstrasse 59, 8005 Zurich, Switzerland Phone +41 44 250 99 30 [email protected] www.responsAbility.com 2 — Bulletin 3 / 2014 CSbulletin_E_220x297_rechts.indd 1 25.07.14 11:36 Bulletin: On the Move 4 On the Move 43 Out of Africa 66 Where Does the Journey Lead? e interplay between modern Paul Salopek is traveling the Two vacation pros and their communication and physical world on foot for seven visions of a perfect holiday. movement. long years – from Ethiopia to Tierra del Fuego. 70 Frequent Flyers 6 Bicycle Planet He ¨ies 10,000 km without Bikes solve tra¢c problems 48 Better, Faster, Cheaper a break: the amazing swift. across the globe. Mobility and transportation in fteen graphics. 18 “Global trade helps us to under- stand the rest of the world” Interview with economist and Mail is becoming Obama advisor Laura Tyson. faster and faster: the parcel. 56 Working Hard to Save 72 e Journey Was eir Reward the World Great authors and the eternal Elon Musk brought us the theme of travel. Tesla. Now he wants to send people to Mars. 78 “I don’t need to go anywhere” Heidi Bohl has only ever left 60 Air Travel Is Getting Switzerland twice. “Why should (Even) Better I leave?” she asks. Suites, big beds, perfect 24 A Box on the Move entertainment: the future of 80 Wind and Ways How a steel box revolutionized air travel. Illustration by Jörn Kaspuhl. world trade. 64 “As long as it gets good 28 Where ere’s a Will, mileage” ere’s a Way Dreaming of the open road Few countries are as fair as from every child’s room with Australia: social mobility through Matchbox cars. hard work. 40 Measuring the World Modern navigation comes free Cover: with every smart phone – but at Data analyst Xu Di uses a bicycle station in a price. Hangzhou, China. Photo by Wenjie Yang. In the App Store e News & Expertise app, includ- ing the Bulletin and other current publications of Credit Suisse. www.credit-suisse.com/bulletin PERFORMANCE Publishing details: Published by: Credit Suisse AG, project management: Claudia Hager, content strategy, articles: neutral Ammann, Brunner & Krobath AG (www.abk.ch), Design concept, layout, production: Cra«t Kommunikation AG Printed Matter No. 01-14-688386 – www.myclimate.org (www.cra«t.ch), photo editing: Studio Andreas Wellnitz, Berlin, pre-press: n c ag (www.ncag.ch), printer: Stämp¨i AG, © myclimate – The Climate Protection Partnership circulation: 130,000, contact: [email protected] (editors), [email protected] (subscriptions) Photography: Dan Cermak; Ole Häntzschel; Mattel; Paul R. Sterry / Nature Photographers Ltd / Alamy Bulletin 3 / 2014 — 3 — On the Move — On Human history has always been shaped by movement, whether motivated by necessity or compulsion, a thirst for adventure or the Move discovery, or economic success. Technical progress has changed the nature of mobility and As long as humankind has expanded the areas in which we are able to travel. Milestones have revolutionized human life – the invention of the wheel, the steam existed, people have moved from locomotive, the automobile and civilian aviation have transformed our view of the world and opened up new opportunities. place to place. Today, thanks to Advances in information and communication technologies have truly created a global village. Suddenly virtual mobility has communication technologies, become a possibility. With the internet and mobile telephones we can even travel without leaving making inroads into more and more aspects of our lives, we may even wonder whether virtual mobility might some day replace home. e world has become physical mobility altogether. a village – but we still want Internet in ree out of Four Households Yet physical mobility and long-distance communications have al- to discover it for ourselves. ways existed side by side. e people of ancient times used re and By Sara Carnazzi Weber drums to send messages when distance made face-to-face commu- nication impossible. Written messages, whether produced with pen and paper or with the help of a printing press, opened up new avenues for communication across time and space. e possibili- ties expanded exponentially with the advent of electronic commu- nications. A desire to take advantage of time that would otherwise be spent traveling spurred the development of telecommunica- tions technologies. Whether to make the trip or just a telephone call? e brave new world of communication. 4 — Bulletin 3 / 2014 Photo: Mark Henley / Panos — On the Move — With the invention of the telephone in the late 19th century, peo- “Mr. Watson, I want to see you” ple began to speculate as to whether this new tool might take the Finally, virtual mobility can encourage physical mobility.
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